Abstract This article presents a study that aimes to determine which attributes of happiness at work are the most important for Generations X, Y and Z in Lithuania. The results of research disclosed the differences and similarities in prioritising the attributes of happiness at work of different generations.
{"title":"Different Generations’ Expectations of Happiness at Work: The Case of Lithuania","authors":"Irena Bakanauskienė, Gustė Zagurskytė","doi":"10.2478/mosr-2022-0010","DOIUrl":"https://doi.org/10.2478/mosr-2022-0010","url":null,"abstract":"Abstract This article presents a study that aimes to determine which attributes of happiness at work are the most important for Generations X, Y and Z in Lithuania. The results of research disclosed the differences and similarities in prioritising the attributes of happiness at work of different generations.","PeriodicalId":177702,"journal":{"name":"Management of Organizations: Systematic Research","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116157124","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Laura Gardziulevičienė, Simonas Juozapas Raišys, A. G. Raišienė
Abstract The involvement of citizens in the co-creation of public services increases the satisfaction of service users with the quality of services. Therefore, it is relevant to accumulate and update knowledge about what premises and preconditions encourage the participation of members of society in co-creative processes. A systematic review of the scientific literature showed that factors such as trust, volunteering, innovation, and user satisfaction with services are the most important in the context of co-creation. Based on the research, it is concluded that co-creation processes would be more successful if citizens and other interested parties participate in decision-making process. This would help ensure the transparency, flexibility, reliability, and openness of decisions, improve the perceived quality of public services by users and achieve a more active interest of citizens in co-creation in general.
{"title":"Drivers Fostering Citizens to Participate in Co-Creation Process for Public Service Quality","authors":"Laura Gardziulevičienė, Simonas Juozapas Raišys, A. G. Raišienė","doi":"10.2478/mosr-2022-0012","DOIUrl":"https://doi.org/10.2478/mosr-2022-0012","url":null,"abstract":"Abstract The involvement of citizens in the co-creation of public services increases the satisfaction of service users with the quality of services. Therefore, it is relevant to accumulate and update knowledge about what premises and preconditions encourage the participation of members of society in co-creative processes. A systematic review of the scientific literature showed that factors such as trust, volunteering, innovation, and user satisfaction with services are the most important in the context of co-creation. Based on the research, it is concluded that co-creation processes would be more successful if citizens and other interested parties participate in decision-making process. This would help ensure the transparency, flexibility, reliability, and openness of decisions, improve the perceived quality of public services by users and achieve a more active interest of citizens in co-creation in general.","PeriodicalId":177702,"journal":{"name":"Management of Organizations: Systematic Research","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130483975","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The aim of this article is to analyse the phenomenon of cult and religion and to make research allowing to create a guide of cult and religion elements integration into marketing activities. Based on the theoretical and empirical analysis, a guide presenting the integration possibilities of religion and cult elements into marketing has been developed. An analysis of the literature and research has revealed that the integration of most religious elements in marketing can help strengthen a brand’s position in the market, establish an emotional connection with consumers and consequently strengthen their loyalty.
{"title":"Religion and Cult Elements Integration in Marketing Activities Guide","authors":"Justinas Kisieliauskas, Monika Milerytė","doi":"10.2478/mosr-2022-0015","DOIUrl":"https://doi.org/10.2478/mosr-2022-0015","url":null,"abstract":"Abstract The aim of this article is to analyse the phenomenon of cult and religion and to make research allowing to create a guide of cult and religion elements integration into marketing activities. Based on the theoretical and empirical analysis, a guide presenting the integration possibilities of religion and cult elements into marketing has been developed. An analysis of the literature and research has revealed that the integration of most religious elements in marketing can help strengthen a brand’s position in the market, establish an emotional connection with consumers and consequently strengthen their loyalty.","PeriodicalId":177702,"journal":{"name":"Management of Organizations: Systematic Research","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127193386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract It is considered that strategic thinking skills improve entrepreneurial competencies. In order to find out at what extent strategic thinking is integrated into entrepreneurship education, the comparative study of entrepreneurship master study programs was made.
{"title":"Is Strategic Thinking Omitted from Entrepreneurship Education in Higher Schools?","authors":"E. Stonkutė","doi":"10.2478/mosr-2022-0016","DOIUrl":"https://doi.org/10.2478/mosr-2022-0016","url":null,"abstract":"Abstract It is considered that strategic thinking skills improve entrepreneurial competencies. In order to find out at what extent strategic thinking is integrated into entrepreneurship education, the comparative study of entrepreneurship master study programs was made.","PeriodicalId":177702,"journal":{"name":"Management of Organizations: Systematic Research","volume":"106 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123716651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The main aim of the paper is to analyse the impact of household wealth (real estate, financial and other assets), income, age, education and gender on the saving for retirement behaviour of Lithuanian households. The wealth of households is one of the possible guarantees to ensure welfare in old age or another “force majeure” situation. Both non-financial and financial assets can be the saving instruments or factors influencing saving behaviour. The paper presents how much and what kind of assets Lithuanian households have accumulated and what level of income and financial ability to save they have. The research is based on the data from the Household Finance and Consumption Survey (HFCS). Data analysis reveals income and education is the most influential factors of retirement saving behaviour, households’ wealth has a positive and negative impact on retirement saving behaviour.
{"title":"The Impact of Household Wealth and Other Factors on Retirement Saving Behaviour in an Ageing Society: The Case of Lithuania","authors":"I. Blažienė","doi":"10.2478/mosr-2022-0011","DOIUrl":"https://doi.org/10.2478/mosr-2022-0011","url":null,"abstract":"Abstract The main aim of the paper is to analyse the impact of household wealth (real estate, financial and other assets), income, age, education and gender on the saving for retirement behaviour of Lithuanian households. The wealth of households is one of the possible guarantees to ensure welfare in old age or another “force majeure” situation. Both non-financial and financial assets can be the saving instruments or factors influencing saving behaviour. The paper presents how much and what kind of assets Lithuanian households have accumulated and what level of income and financial ability to save they have. The research is based on the data from the Household Finance and Consumption Survey (HFCS). Data analysis reveals income and education is the most influential factors of retirement saving behaviour, households’ wealth has a positive and negative impact on retirement saving behaviour.","PeriodicalId":177702,"journal":{"name":"Management of Organizations: Systematic Research","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125062147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Social media enables users to share their purchase experiences. Nevertheless, video content marketing tactics enable companies to influence the attitudes of online shoppers to increase their purchase intentions. The paper solves the research problem of using video content marketing to differentiate between brand and user-generated videos to increase positive customer purchasing intention in the case of Instagram. It aims to find the differences between brand and user-generated videos, which determine online shoppers’ positive purchase intention toward e-commerce on Instagram. Two online questionnaires were distributed to participants, and comparisons were made between related factors. The findings suggest that content marketing on Instagram is vital in driving consumer attitudes and purchase intentions. Consumers are not driven by a certain content marketing approach if the content is of a certain level of complexity. As a result, user-generated videos have become an essential Instagram strategy; brand videos, on the other hand, are less effective.
{"title":"Comparing the Impact of Brand and User-Generated Video Content on Online Shoppers’ Purchasing Intentions","authors":"Khalil Israfilzade, Sakina Baghirova","doi":"10.2478/mosr-2022-0013","DOIUrl":"https://doi.org/10.2478/mosr-2022-0013","url":null,"abstract":"Abstract Social media enables users to share their purchase experiences. Nevertheless, video content marketing tactics enable companies to influence the attitudes of online shoppers to increase their purchase intentions. The paper solves the research problem of using video content marketing to differentiate between brand and user-generated videos to increase positive customer purchasing intention in the case of Instagram. It aims to find the differences between brand and user-generated videos, which determine online shoppers’ positive purchase intention toward e-commerce on Instagram. Two online questionnaires were distributed to participants, and comparisons were made between related factors. The findings suggest that content marketing on Instagram is vital in driving consumer attitudes and purchase intentions. Consumers are not driven by a certain content marketing approach if the content is of a certain level of complexity. As a result, user-generated videos have become an essential Instagram strategy; brand videos, on the other hand, are less effective.","PeriodicalId":177702,"journal":{"name":"Management of Organizations: Systematic Research","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126316900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Augmented reality is considered to be one of the fastest growing and most promising trends in marketing. This paper analyses the use of augmented reality for advertising purposes by integrating augmented reality into product packaging. There are solutions for the application of augmented reality in product packaging around the world, but in Lithuania, the application of augmented reality in product packaging is still rare. Research problem is formulated as the question: what are the challenges and development opportunities for the application of augmented reality in product packaging? Expert opinion and the results of a customer survey, which show at which stages of the AIDA model using augmented reality in product packaging could be effective, are presented in this article.
{"title":"Application of Augmented Reality in Product Packaging: Challenges and Development Opportunities","authors":"Asta Kyguolienė, Reda Braziulytė","doi":"10.2478/mosr-2022-0014","DOIUrl":"https://doi.org/10.2478/mosr-2022-0014","url":null,"abstract":"Abstract Augmented reality is considered to be one of the fastest growing and most promising trends in marketing. This paper analyses the use of augmented reality for advertising purposes by integrating augmented reality into product packaging. There are solutions for the application of augmented reality in product packaging around the world, but in Lithuania, the application of augmented reality in product packaging is still rare. Research problem is formulated as the question: what are the challenges and development opportunities for the application of augmented reality in product packaging? Expert opinion and the results of a customer survey, which show at which stages of the AIDA model using augmented reality in product packaging could be effective, are presented in this article.","PeriodicalId":177702,"journal":{"name":"Management of Organizations: Systematic Research","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130323140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Nationally and internationally, indiscriminate consumption patterns have caused significant problems, requiring an increase in customer purchasing intentions and attitudes toward choosing green products. This article aims to identify the strategic marketing decisions that influence positive customer purchase intentions toward green products. It covers the research problem of distinguishing the impact of strategic marketing decisions on increasing a customer’s favourable purchasing intentions toward green products. Data is collected for this purpose using the survey approach, which involves distributing a well-designed questionnaire to individuals. According to the findings of this study, there is a positive correlation between the variables of environmental awareness, environmental preferences, green brand image, and green product loyalty with customer purchase intentions. Nevertheless, environmental preferences and green brand image are significant in relation to customers’ intention to purchase green items.
{"title":"The Influence of Strategic Marketing Decisions on Customer Purchasing Decisions for Green Products","authors":"Mirjalal Aghayev, Khalil Israfilzade","doi":"10.2478/mosr-2022-0009","DOIUrl":"https://doi.org/10.2478/mosr-2022-0009","url":null,"abstract":"Abstract Nationally and internationally, indiscriminate consumption patterns have caused significant problems, requiring an increase in customer purchasing intentions and attitudes toward choosing green products. This article aims to identify the strategic marketing decisions that influence positive customer purchase intentions toward green products. It covers the research problem of distinguishing the impact of strategic marketing decisions on increasing a customer’s favourable purchasing intentions toward green products. Data is collected for this purpose using the survey approach, which involves distributing a well-designed questionnaire to individuals. According to the findings of this study, there is a positive correlation between the variables of environmental awareness, environmental preferences, green brand image, and green product loyalty with customer purchase intentions. Nevertheless, environmental preferences and green brand image are significant in relation to customers’ intention to purchase green items.","PeriodicalId":177702,"journal":{"name":"Management of Organizations: Systematic Research","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131869139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract A core idea to strategic management is resource management, differentiating between an inward resource perspective and an outward resource view. Historically, this was the front line in interpreting organizational resources for the formation and execution of strategy. However, this paper questions whether this dichotomy is still an appropriate approach to conceptualize resource management. By reviewing the seminal works that formed the resource-based view (RBV) and resource dependence theory (RDT), possibilities for cross-fertilization can be indicated. Specifically, this paper re-examines Edith Penrose’s pioneering work “The Theory of the Growth of the Firm” (1959) and Jeffrey Pfeffer and Gerald R. Salancik’s book “The External Control of Organizations” (1978) for complementarities. By integrating the ideas of resources as well as entrepreneurship and framing them within the context of entrepreneurial research organizations, a novel, yet analytical space for synthesis of RBV and RDT is presented.
战略管理的核心思想是资源管理，它区分了内部资源观和外部资源观。从历史上看，这是解释战略形成和执行的组织资源的前线。然而，本文质疑这种二分法是否仍然是概念化资源管理的合适方法。通过对资源基础理论(RBV)和资源依赖理论(RDT)的回顾，可以指出交叉受精的可能性。具体来说，本文重新考察了Edith Penrose的开创性著作《企业成长理论》(1959)和Jeffrey Pfeffer和Gerald R. Salancik的著作《组织的外部控制》(1978)的互补性。通过整合资源和企业家精神的概念，并在创业研究组织的背景下构建它们，提出了一个新颖的、可分析的综合RBV和RDT的空间。
{"title":"Re-exploring Seminal Works on Resource-Based View and Resource Dependence Theory: The Case of Entrepreneurial Research Organization","authors":"Kristina Babelytė-Labanauskė","doi":"10.2478/mosr-2022-0002","DOIUrl":"https://doi.org/10.2478/mosr-2022-0002","url":null,"abstract":"Abstract A core idea to strategic management is resource management, differentiating between an inward resource perspective and an outward resource view. Historically, this was the front line in interpreting organizational resources for the formation and execution of strategy. However, this paper questions whether this dichotomy is still an appropriate approach to conceptualize resource management. By reviewing the seminal works that formed the resource-based view (RBV) and resource dependence theory (RDT), possibilities for cross-fertilization can be indicated. Specifically, this paper re-examines Edith Penrose’s pioneering work “The Theory of the Growth of the Firm” (1959) and Jeffrey Pfeffer and Gerald R. Salancik’s book “The External Control of Organizations” (1978) for complementarities. By integrating the ideas of resources as well as entrepreneurship and framing them within the context of entrepreneurial research organizations, a novel, yet analytical space for synthesis of RBV and RDT is presented.","PeriodicalId":177702,"journal":{"name":"Management of Organizations: Systematic Research","volume":"137 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123136530","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The aim of the current research work is to define the role of organizational virtuousness, the independent variable, and its influence upon proactive work behaviors, the dependent variable. Various important measures have been considered to determine the research variables and are discussed in detail. In this study, a total of 354 individuals working in Karbala cement factory was considered among whom the questionnaire was distributed. In order to test the research hypotheses, general confirmatory loading (structural equation modeling), descriptive statistics, correlation analysis, simple regression analysis, and gradient multiple regression analyses were conducted. A number of conclusions was reached out of which the most important is the existence of a significant impact of organizational virtuousness on proactive behavior. The sub-hypotheses also confirmed the presence of a positive moral effect.
{"title":"The Role of Organizational Virtuousness in Reinforcement Proactive Work Behavior","authors":"A. Abbas","doi":"10.2478/mosr-2022-0001","DOIUrl":"https://doi.org/10.2478/mosr-2022-0001","url":null,"abstract":"Abstract The aim of the current research work is to define the role of organizational virtuousness, the independent variable, and its influence upon proactive work behaviors, the dependent variable. Various important measures have been considered to determine the research variables and are discussed in detail. In this study, a total of 354 individuals working in Karbala cement factory was considered among whom the questionnaire was distributed. In order to test the research hypotheses, general confirmatory loading (structural equation modeling), descriptive statistics, correlation analysis, simple regression analysis, and gradient multiple regression analyses were conducted. A number of conclusions was reached out of which the most important is the existence of a significant impact of organizational virtuousness on proactive behavior. The sub-hypotheses also confirmed the presence of a positive moral effect.","PeriodicalId":177702,"journal":{"name":"Management of Organizations: Systematic Research","volume":"195 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134413375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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