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Retail: the first of the e‐wars 零售业:电子战争的第一场
Pub Date : 2000-02-01 DOI: 10.1108/EUM0000000006735
T. Kippenberger
Insists that not all products and services are susceptible to being sold electronically, and shows that de Kare‐Silver proposes an electronic shopping test to aid in helping retailers and suppliers assess the new market forces. Copious use of Figures aids in explanation of the points involved. Lists ten strategic options in panels also, to aid in the conclusions about e‐retailing and marketing. Closes by stating many skills necessary have yet to be learned — companies accepting the challenge will be retail revolution gainers.
坚持认为并非所有的产品和服务都可以通过电子方式进行销售,并表明de Kare - Silver提出了一种电子购物测试,以帮助零售商和供应商评估新的市场力量。大量使用图表有助于解释所涉及的要点。在小组讨论中也列出了十个战略选择,以帮助得出关于电子零售和营销的结论。最后指出,许多必要的技能还有待学习——接受挑战的公司将成为零售革命的赢家。
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引用次数: 0
On which side do you like your prejudice buttered 你喜欢哪一边的偏见
Pub Date : 2000-02-01 DOI: 10.1108/EUM0000000006733
T. Kippenberger
Spotlights that, within Europe, use varies quite markedly of the Internet. Gives percentages of usage of the Internet in various countries in Europe, but also states that other areas of the world also have variations of use. Shows a figure of sales of the best‐known Internet Company, Amazon. Determines that the increasing use of mobile telephony, high‐speed cable and other broadband links means e‐commerce will go well beyond the Internet.
在欧洲,互联网的使用差别很大。给出了欧洲各国互联网使用的百分比,但也说明了世界其他地区也有不同的使用情况。显示了最著名的互联网公司亚马逊的销售数字。决定了移动电话、高速电缆和其他宽带连接的日益普及意味着电子商务将远远超越互联网。
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引用次数: 0
From intranet to extranet 从内联网到外联网
Pub Date : 2000-02-01 DOI: 10.1108/EUM0000000006741
T. Kippenberger
Believes the introduction of Internet technology stimulates a learning process often associated with an upsurge in creative and entrepreneurial activity. Describes an intranet as an organization's closed internal network based on Internet technology and an extranet as connection of intranets of an organization with its external contacts. States the extranet's benefits include: its infrastructure; learning and knowledge; reduced time to market; electronic business and commerce; shorter sales cycles; and customer service and support. Cautions the move from intranet to a successful business‐to‐business extranet requires careful thought, as it is more than just the technical linking of intranets. Concludes there will be a meteoric extranet growth.
相信互联网技术的引入刺激了学习过程,通常与创新和创业活动的高涨有关。将内部网描述为一个组织基于Internet技术的封闭的内部网络,将外联网描述为一个组织的内部网与其外部联系人的连接。外联网的好处包括:它的基础设施;学习和知识;缩短上市时间;电子商务;更短的销售周期;以及客户服务和支持。从内部网到成功的企业对企业外部网的转变需要仔细考虑,因为它不仅仅是内部网的技术连接。结论是外联网将会飞速发展。
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引用次数: 2
Pure play versus clicks‐and‐mortar 纯游戏vs点击和迫击炮游戏
Pub Date : 2000-02-01 DOI: 10.1108/EUM0000000006736
T. Kippenberger
Stresses that what happens in Europe, with regard to the e‐retailing sector, will eventually occur in Asia, Latin America, and Africa. Expounds on the World Wide Web and its fast‐growing effects, using a Table and three Figures for added explanation. Reckons that management has to break free from its entrenched attitudes — the Internet should be seen as aiding in growth. Concludes traditional strategic planning is dead and Internet plans must be flexible which means entrepreneurs will have massive opportunities in the future.
强调发生在欧洲的电子零售业,最终也会发生在亚洲、拉丁美洲和非洲。阐述了万维网及其快速增长的影响,用一个表格和三个图来补充说明。认为管理层必须摆脱其根深蒂固的态度-互联网应该被视为帮助增长。传统的战略规划已经消亡,互联网计划必须灵活,这意味着企业家在未来将有巨大的机会。
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引用次数: 0
The phenomenon of virtual communities 虚拟社区现象
Pub Date : 2000-02-01 DOI: 10.1108/EUM0000000006738
T. Kippenberger
Points out that there are five main characteristics of the virtual community business model: distinctive focus; capacity to integrate content and communications; emphasis on number‐generated content; access to competing publishers and suppliers; and commercial orientation. Depicts three Figures to aid in the description of the pertinent points within. Concludes virtual communities have the potential to overturn many traditional business assumptions.
指出虚拟社区商业模式有五个主要特点:特色鲜明;整合内容和传播的能力;强调数字生成的内容;接触竞争的出版商和供应商;以及商业导向。描绘三个数字,以帮助描述相关的点。结论:虚拟社区有可能颠覆许多传统的商业假设。
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引用次数: 1
Is there anything that won't be affected? 有什么不受影响的吗?
Pub Date : 1999-12-01 DOI: 10.1108/EUM0000000006714
T. Kippenberger
Discusses the digital economy and its spectacular take‐off despite varying views from experts over the previous 4 years. Posits the digital economy is now part of everyday life and business must be managed accordingly. States the development of e‐commerce and e‐business has been so fast that track records, proven experience, detailed research and considered answers are hard to come by. Determines that e‐commerce and e‐business are having an impact on all sectors of the economy.
讨论了数字经济及其壮观的腾飞,尽管专家们在过去的4年里持不同的观点。假设数字经济现在是日常生活的一部分,企业必须相应地进行管理。美国电子商务和电子商务的发展如此之快,以至于很难获得跟踪记录、经过验证的经验、详细的研究和经过深思熟虑的答案。确定电子商务和电子商务正在对经济的所有部门产生影响。
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引用次数: 1
Prophecies about the digital economy 关于数字经济的预言
Pub Date : 1999-12-01 DOI: 10.1108/EUM0000000006717
T. Kippenberger
Cites 12 forces which have helped to create the new environment of the technological age and shows these as: knowledge; digitalization; virtualization; molecularization; integration/inter‐networking; disintermediation; convergence; innovation; presumption; globalization; and discordance. Additionally includes five levels of change and ten technology shifts plus two Figures. Concludes the key management ability is to be able to picture the futures momentum.
列举了有助于创造技术时代新环境的12种力量,并将其显示为:知识;数字化;虚拟化;molecularization;集成/国际列车网络;非居间化;收敛性;创新;推定;全球化;和不和谐。另外包括五个层次的变化和十个技术转变加上两个数字。总结关键的管理能力是能够描绘未来的势头。
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引用次数: 0
Technology changes, but the laws of economics don't! 技术在变,但经济规律不会变!
Pub Date : 1999-12-01 DOI: 10.1108/EUM0000000006719
T. Kippenberger
Argues managers would be fooled if they thought that the basic rules of economics had changed suddenly — an understanding is needed of how they apply in an information economy. Highlights, in a shaded box, the case of Encyclopaedia Britannica and its problems, plus the effects of being launched free on the Web — on the first day there were ten million hits! Looks at how the information economy has grown and continues to flourish — and any possible future effects.
他认为,如果管理者认为经济学的基本规则突然发生了变化,那他们就被愚弄了——需要理解这些规则如何应用于信息经济。亮点,在阴影框中,大英百科全书的案例和它的问题,加上在网络上免费发布的影响——第一天就有一千万的点击量!着眼于信息经济是如何发展和持续繁荣的——以及未来可能产生的影响。
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引用次数: 1
Big bang — again 再来一次大爆炸
Pub Date : 1999-12-01 DOI: 10.1108/EUM0000000006715
T. Kippenberger
Chronicles that the shift to electronic trading in financial and capital markets is likened to the ‘Big bang’. Pinpoints that both the UK and the USA (as a result of a mixture of changing regulations and new technology) securities markets began online basic trading in 1986, although Japan did this in early 1982. Concludes changes occurring in a switch to electronic trading, business‐to‐consumer and business‐to‐business, could appear daunting — but some sectors of the economy have been here before.
编年史将金融和资本市场向电子交易的转变比作“大爆炸”。指出英国和美国(由于不断变化的法规和新技术的混合)证券市场在1986年开始在线基本交易,尽管日本在1982年初就这样做了。结论是,在转向电子交易、企业对消费者和企业对企业的过程中发生的变化可能看起来令人生畏,但一些经济部门以前就经历过这种情况。
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引用次数: 0
Trick or treat? IT tries to arrive in time... 不给糖就捣蛋?它试图及时到达……
Pub Date : 1999-12-01 DOI: 10.1108/EUM0000000006724
T. Kippenberger
Looks at how large business has introduced enterprise resource planning (ERP) which is designed to connect and integrate such diverse areas as manufacturing, finance, inventory and order management plus human resources. Posits ERP will particularly be needed to migrate to e‐business. Highlights six main requirements for success in e‐business design: customer relationships management; selling chain management; enterprise resource planning; supply chain management; e‐procurement; and knowledge management applications.
看看大型企业是如何引入企业资源规划(ERP)的,它旨在连接和整合制造、财务、库存和订单管理以及人力资源等不同领域。Posits ERP将特别需要迁移到电子商务。强调电子商务设计成功的六个主要要求:客户关系管理;销售连锁管理;企业资源规划;供应链管理;e量采购;知识管理应用。
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引用次数: 1
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The Antidote
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