Pub Date : 2023-08-28DOI: 10.58812/wsjee.v1i03.156
Rini Setiawati, Mubasit, Rahmat Hidayat
This article aims to find out what kind of strategy was implemented by the Provincial Government of Lampung in encouraging women to increase MSMEs to the realm of the creative economy during the pandemic and how women from various business sectors are utilizing digital media as digital economic opportunities with their roles as wives and mothers. . To examine this focus, the author uses the theory of women agency which will help explore aspects including resources, agency and achievement. The results of the study found that the efforts of the Lampung Provincial Government to encourage women to become empowered agencies in the creative economy sector bore fruit. Seeing the opportunities for digitalization and the dominance of women in the use of social media, Lampung Province has successfully won the 2020 Kemen-PPPA Parahita Ekapraya Award (APE) because it is considered successful in implementing Gender Mainstreaming (PUG) in women's empowerment programs. In addition, the creative economy helps women to be able to carry out their activities as entrepreneurs without neglecting their role as wives/mothers. However, they must also be able to negotiate domestic and public roles. This research found that successful negotiation rests on an agreement with the husband in managing time, still placing the family as a priority, and positioning the husband as a work partner. The creative economy helps women to be able to carry out their activities as entrepreneurs without neglecting their role as wives/mothers. However, they must also be able to negotiate domestic and public roles. This research found that successful negotiation rests on an agreement with the husband in managing time, still placing the family as a priority, and positioning the husband as a work partner. The creative economy helps women to be able to carry out their activities as entrepreneurs without neglecting their role as wives/mothers. However, they must also be able to negotiate domestic and public roles. This research found that successful negotiation rests on an agreement with the husband in managing time, still placing the family as a priority, and positioning the husband as a work partner.
{"title":"Digitalization in Promoting Women's Empowerment and a Post-Pandemi Creative Economy","authors":"Rini Setiawati, Mubasit, Rahmat Hidayat","doi":"10.58812/wsjee.v1i03.156","DOIUrl":"https://doi.org/10.58812/wsjee.v1i03.156","url":null,"abstract":"This article aims to find out what kind of strategy was implemented by the Provincial Government of Lampung in encouraging women to increase MSMEs to the realm of the creative economy during the pandemic and how women from various business sectors are utilizing digital media as digital economic opportunities with their roles as wives and mothers. . To examine this focus, the author uses the theory of women agency which will help explore aspects including resources, agency and achievement. The results of the study found that the efforts of the Lampung Provincial Government to encourage women to become empowered agencies in the creative economy sector bore fruit. Seeing the opportunities for digitalization and the dominance of women in the use of social media, Lampung Province has successfully won the 2020 Kemen-PPPA Parahita Ekapraya Award (APE) because it is considered successful in implementing Gender Mainstreaming (PUG) in women's empowerment programs. In addition, the creative economy helps women to be able to carry out their activities as entrepreneurs without neglecting their role as wives/mothers. However, they must also be able to negotiate domestic and public roles. This research found that successful negotiation rests on an agreement with the husband in managing time, still placing the family as a priority, and positioning the husband as a work partner. The creative economy helps women to be able to carry out their activities as entrepreneurs without neglecting their role as wives/mothers. However, they must also be able to negotiate domestic and public roles. This research found that successful negotiation rests on an agreement with the husband in managing time, still placing the family as a priority, and positioning the husband as a work partner. The creative economy helps women to be able to carry out their activities as entrepreneurs without neglecting their role as wives/mothers. However, they must also be able to negotiate domestic and public roles. This research found that successful negotiation rests on an agreement with the husband in managing time, still placing the family as a priority, and positioning the husband as a work partner.","PeriodicalId":181581,"journal":{"name":"West Science Journal Economic and Entrepreneurship","volume":"85 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117269942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-28DOI: 10.58812/wsjee.v1i03.151
Hendri Khuan, Eva Andriani, A. Rukmana
The integration of technology within the context of start-up enterprises has emerged as a transformative force driving innovation and growth. This paper presents a bibliometric analysis of the literature on the role of technology in propelling business innovation and growth in start-ups. Through a systematic review of scholarly articles, this study aims to uncover key trends, themes, and influential contributions in the field. The analysis employs co-citation networks, author and institution mapping, journal analysis, and keyword clustering to map the intellectual landscape of this dynamic research domain. The findings highlight the centrality of concepts such as open innovation, digital transformation, and disruptive innovation, underscoring the multidimensional interplay between technology and start-up success. Prolific authors and influential institutions are identified, showcasing the collaborative nature of research in this area. The prominence of specific journals underscores the dissemination of knowledge within the academic community. The comprehensive keyword analysis reveals prevalent themes such as business models, performance, and open innovation, as well as emerging considerations including sustainability and barriers. The insights derived from this bibliometric analysis contribute to a deeper understanding of the complex dynamics that shape the symbiotic relationship between technology, innovation, and growth in start-ups.
{"title":"The Role of Technology in Fostering Innovation and Growth in Start-up Businesses","authors":"Hendri Khuan, Eva Andriani, A. Rukmana","doi":"10.58812/wsjee.v1i03.151","DOIUrl":"https://doi.org/10.58812/wsjee.v1i03.151","url":null,"abstract":"The integration of technology within the context of start-up enterprises has emerged as a transformative force driving innovation and growth. This paper presents a bibliometric analysis of the literature on the role of technology in propelling business innovation and growth in start-ups. Through a systematic review of scholarly articles, this study aims to uncover key trends, themes, and influential contributions in the field. The analysis employs co-citation networks, author and institution mapping, journal analysis, and keyword clustering to map the intellectual landscape of this dynamic research domain. The findings highlight the centrality of concepts such as open innovation, digital transformation, and disruptive innovation, underscoring the multidimensional interplay between technology and start-up success. Prolific authors and influential institutions are identified, showcasing the collaborative nature of research in this area. The prominence of specific journals underscores the dissemination of knowledge within the academic community. The comprehensive keyword analysis reveals prevalent themes such as business models, performance, and open innovation, as well as emerging considerations including sustainability and barriers. The insights derived from this bibliometric analysis contribute to a deeper understanding of the complex dynamics that shape the symbiotic relationship between technology, innovation, and growth in start-ups.","PeriodicalId":181581,"journal":{"name":"West Science Journal Economic and Entrepreneurship","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128674116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Samsul Akmal, Agung Zulfikri, Rahmat Al-Hidayat, Priyo Sasmito
This study describes tourist perceptions of the quality of MSME products and services in Ciletuh Sukabumi Geopark tourist destinations. This study used a quantitative approach with a survey method using a structured questionnaire to 200 tourist respondents visiting the Ciletuh Sukabumi Geopark. The collected data is then analyzed using descriptive analysis techniques and factor analysis to determine the factors influencing travelers' perceptions. The results showed that most respondents positively assessed the quality of MSME products and services in the Ciletuh Sukabumi Geopark. However, several aspects need to be improved, such as product quality and product variations offered. Based on factor analysis, the most influential factor on tourist perception is product quality, followed by service quality and product variety. The results of this study have significant ramifications for tourism destination managers and MSMEs in the Ciletuh Sukabumi Geopark, who want to raise the caliber of their goods and services to satisfy visitors' demands and expectations. Additionally, as part of a strategy for sustainable tourism development, this research can help policymakers in the tourism industry pay more attention to the growth of MSMEs in tourist destinations.
{"title":"Tourist Perception of the Quality of MSME Products and Services in Tourist Destinations","authors":"Samsul Akmal, Agung Zulfikri, Rahmat Al-Hidayat, Priyo Sasmito","doi":"10.58812/wsee.v1i02.65","DOIUrl":"https://doi.org/10.58812/wsee.v1i02.65","url":null,"abstract":"This study describes tourist perceptions of the quality of MSME products and services in Ciletuh Sukabumi Geopark tourist destinations. This study used a quantitative approach with a survey method using a structured questionnaire to 200 tourist respondents visiting the Ciletuh Sukabumi Geopark. The collected data is then analyzed using descriptive analysis techniques and factor analysis to determine the factors influencing travelers' perceptions. The results showed that most respondents positively assessed the quality of MSME products and services in the Ciletuh Sukabumi Geopark. However, several aspects need to be improved, such as product quality and product variations offered. Based on factor analysis, the most influential factor on tourist perception is product quality, followed by service quality and product variety. The results of this study have significant ramifications for tourism destination managers and MSMEs in the Ciletuh Sukabumi Geopark, who want to raise the caliber of their goods and services to satisfy visitors' demands and expectations. Additionally, as part of a strategy for sustainable tourism development, this research can help policymakers in the tourism industry pay more attention to the growth of MSMEs in tourist destinations.","PeriodicalId":181581,"journal":{"name":"West Science Journal Economic and Entrepreneurship","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115793561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Agustina Setiono, A. Baso, Priyo Sasmito, Andini Nurhajra
In Palabuhanratu, Sukabumi, this study aims to examine the effects of rising tourist numbers on economic development. A poll of 100 respondents, including local communities, traders, and tourist entrepreneurs, was employed as the study methodology. Descriptive analysis and basic linear regression were both used to analyze the given data. The findings demonstrated that tourism has a considerable beneficial influence on economic development in the Palabuhanratu, Sukabumi destination. The study also found that natural and cultural attractions, quality of service, and ease of accessibility are important factors in increasing the number of tourist visits.
{"title":"Analysis of the Impact of Increasing Tourist Visits on Economic Growth in Palabuhanratu Sukabumi Tourism Destinations","authors":"Agustina Setiono, A. Baso, Priyo Sasmito, Andini Nurhajra","doi":"10.58812/wsee.v1i02.64","DOIUrl":"https://doi.org/10.58812/wsee.v1i02.64","url":null,"abstract":"In Palabuhanratu, Sukabumi, this study aims to examine the effects of rising tourist numbers on economic development. A poll of 100 respondents, including local communities, traders, and tourist entrepreneurs, was employed as the study methodology. Descriptive analysis and basic linear regression were both used to analyze the given data. The findings demonstrated that tourism has a considerable beneficial influence on economic development in the Palabuhanratu, Sukabumi destination. The study also found that natural and cultural attractions, quality of service, and ease of accessibility are important factors in increasing the number of tourist visits.","PeriodicalId":181581,"journal":{"name":"West Science Journal Economic and Entrepreneurship","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127797882","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Priyo Sasmito, A. Riswanto, Fazrian Thursina, Fitriana Kusuma, Riffalni Dela Nurlaila
Consumptive behavior in adolescents has become the focus of attention in the context of financial management. This article aims to analyze consumptive behavior in adolescents and its impact on their financial management using a quantitative approach. Through a quantitative survey involving a sample of adolescents, this study aims to identify influencing factors that influence consumptive behavior and analyze the short-term and long-term impact of consumptive behavior on adolescent financial management. The research method used is a quantitative survey with a structured questionnaire. The study sample consisted of adolescents aged 15-18 years who were randomly selected from several schools in certain areas. The questionnaire included questions about spending patterns, consumption motivation, financial management, and financial knowledge of adolescents. The collected data were analyzed using descriptive statistical techniques and regression analysis to identify the relationship between consumptive behavior and financial management. The survey results show that influencing factors such as marketing, social media, peers, and psychological factors play an important role in adolescent consumptive behavior. In addition, excessive consumptive behavior has a negative impact on adolescent financial management, including consumptive debt problems, difficulty saving, and lack of financial knowledge. The long-term impact of this consumptive behavior can lead to financial risks in the future.
{"title":"Consumptive Behavior in Adolescents and Its Impact on Financial Management: Case Studies and Practical Implications","authors":"Priyo Sasmito, A. Riswanto, Fazrian Thursina, Fitriana Kusuma, Riffalni Dela Nurlaila","doi":"10.58812/wsee.v1i02.70","DOIUrl":"https://doi.org/10.58812/wsee.v1i02.70","url":null,"abstract":"Consumptive behavior in adolescents has become the focus of attention in the context of financial management. This article aims to analyze consumptive behavior in adolescents and its impact on their financial management using a quantitative approach. Through a quantitative survey involving a sample of adolescents, this study aims to identify influencing factors that influence consumptive behavior and analyze the short-term and long-term impact of consumptive behavior on adolescent financial management. The research method used is a quantitative survey with a structured questionnaire. The study sample consisted of adolescents aged 15-18 years who were randomly selected from several schools in certain areas. The questionnaire included questions about spending patterns, consumption motivation, financial management, and financial knowledge of adolescents. The collected data were analyzed using descriptive statistical techniques and regression analysis to identify the relationship between consumptive behavior and financial management. The survey results show that influencing factors such as marketing, social media, peers, and psychological factors play an important role in adolescent consumptive behavior. In addition, excessive consumptive behavior has a negative impact on adolescent financial management, including consumptive debt problems, difficulty saving, and lack of financial knowledge. The long-term impact of this consumptive behavior can lead to financial risks in the future.","PeriodicalId":181581,"journal":{"name":"West Science Journal Economic and Entrepreneurship","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130617234","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to evaluate the quality of error services at Bank BSI and its impact on customer satisfaction. The method used in this study is a survey through questionnaires to Bank BSI customers who have experienced service errors in the last 6 months. Data collection will be carried out in May 2023 with a sample of 100 respondents. Data analysis uses descriptive statistical techniques and multiple linear regression. The results showed that the quality of Bank BSI's error services still needs to be improved, especially in terms of response speed and accuracy of solutions. In addition, service errors negatively affect customer satisfaction. Therefore, Bank BSI needs to make improvements and improve the quality of error services in order to increase customer satisfaction.
{"title":"Evaluation of Bank BSI Error Service Quality in Increasing Customer Satisfaction","authors":"M. Mukhtar","doi":"10.58812/wsee.v1i02.68","DOIUrl":"https://doi.org/10.58812/wsee.v1i02.68","url":null,"abstract":"This study aims to evaluate the quality of error services at Bank BSI and its impact on customer satisfaction. The method used in this study is a survey through questionnaires to Bank BSI customers who have experienced service errors in the last 6 months. Data collection will be carried out in May 2023 with a sample of 100 respondents. Data analysis uses descriptive statistical techniques and multiple linear regression. The results showed that the quality of Bank BSI's error services still needs to be improved, especially in terms of response speed and accuracy of solutions. In addition, service errors negatively affect customer satisfaction. Therefore, Bank BSI needs to make improvements and improve the quality of error services in order to increase customer satisfaction.","PeriodicalId":181581,"journal":{"name":"West Science Journal Economic and Entrepreneurship","volume":"3 10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116825048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Moci entrepreneurship is one of the main focuses in the development of creative industries in Indonesia. One area that shows great potential in the development of moci entrepreneurship is Sukabumi. This study aims to analyze the factors that drive the growth of the local creative industry in Sukabumi. The research method used was a case study by taking samples of a number of moci entrepreneurs in Sukabumi and conducting in-depth interviews to collect data. The results showed that factors such as government support, availability of quality human resources, networking and collaboration between creative industry players, as well as significant market interest and demand are important factors in encouraging the growth of moci entrepreneurship in Sukabumi. In conclusion, the development of moci entrepreneurship in Sukabumi is highly dependent on these factors. Therefore, government support and collaboration between local creative industry players need to be increased to accelerate the growth of the creative industry in Sukabumi and Indonesia as a whole.
{"title":"The Development of Moci Entrepreneurial in Sukabumi: A Case Study on the Factors Driving the Growth of Local Creative Industries","authors":"Mita Sonaria, Abdul Aziz Assayuti, Priyo Sasmito","doi":"10.58812/wsee.v1i02.66","DOIUrl":"https://doi.org/10.58812/wsee.v1i02.66","url":null,"abstract":"Moci entrepreneurship is one of the main focuses in the development of creative industries in Indonesia. One area that shows great potential in the development of moci entrepreneurship is Sukabumi. This study aims to analyze the factors that drive the growth of the local creative industry in Sukabumi. The research method used was a case study by taking samples of a number of moci entrepreneurs in Sukabumi and conducting in-depth interviews to collect data. The results showed that factors such as government support, availability of quality human resources, networking and collaboration between creative industry players, as well as significant market interest and demand are important factors in encouraging the growth of moci entrepreneurship in Sukabumi. In conclusion, the development of moci entrepreneurship in Sukabumi is highly dependent on these factors. Therefore, government support and collaboration between local creative industry players need to be increased to accelerate the growth of the creative industry in Sukabumi and Indonesia as a whole.","PeriodicalId":181581,"journal":{"name":"West Science Journal Economic and Entrepreneurship","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115511701","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nurul Azlina, Nur Indira, Irda Listiawati, Disti Marta Rini, Zulfikar Hasan
The purpose of this research is to find out how savings and loan practices are carried out at Civil National Capital. This type of research is field research conducted to explore data obtained from the location or research field. This research is classified as a qualitative research using a qualitative descriptive approach. The population in this study were members of national civil capital customers and the sampling technique was purposive sampling with certain criteria in selecting the sample to achieve the research objectives. The research was made up of 10 members of the Gg Kundur women's group. The results of the study show that with this loan the customer is greatly assisted in running his business.
{"title":"Analysis of the Savings and Loan Practices of Women's Groups of National Madani Capital Mekar Syariah at the Bengkalis Branch Office in a Review of Islamic Economics","authors":"Nurul Azlina, Nur Indira, Irda Listiawati, Disti Marta Rini, Zulfikar Hasan","doi":"10.58812/wsee.v1i02.69","DOIUrl":"https://doi.org/10.58812/wsee.v1i02.69","url":null,"abstract":"The purpose of this research is to find out how savings and loan practices are carried out at Civil National Capital. This type of research is field research conducted to explore data obtained from the location or research field. This research is classified as a qualitative research using a qualitative descriptive approach. The population in this study were members of national civil capital customers and the sampling technique was purposive sampling with certain criteria in selecting the sample to achieve the research objectives. The research was made up of 10 members of the Gg Kundur women's group. The results of the study show that with this loan the customer is greatly assisted in running his business.","PeriodicalId":181581,"journal":{"name":"West Science Journal Economic and Entrepreneurship","volume":"140 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123344234","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to identify the influence of environment and satisfaction on student learning motivation at Bina Mandiri University, Gorontalo. Motivated students have a higher success rate in completing their studies. Therefore, understanding the factors that influence student learning motivation is important in efforts to improve the quality of education. This research method uses a quantitative approach by collecting data through questionnaires distributed to Bina Mandiri University Gorontalo students. The research sample consisted of 93 respondents who were randomly selected from various study programs. Data analysis was performed using multiple linear regression techniques. The results of the study show that the university environment has a negative and insignificant influence on student learning motivation. While student satisfaction has a positive and significant influence on student learning motivation.
{"title":"The Influence of Environment and Satisfaction on Student Learning Motivation","authors":"Ely Ibrahim, Karlina Napu, Darman","doi":"10.58812/wsjee.v1i02.85","DOIUrl":"https://doi.org/10.58812/wsjee.v1i02.85","url":null,"abstract":"This study aims to identify the influence of environment and satisfaction on student learning motivation at Bina Mandiri University, Gorontalo. Motivated students have a higher success rate in completing their studies. Therefore, understanding the factors that influence student learning motivation is important in efforts to improve the quality of education. This research method uses a quantitative approach by collecting data through questionnaires distributed to Bina Mandiri University Gorontalo students. The research sample consisted of 93 respondents who were randomly selected from various study programs. Data analysis was performed using multiple linear regression techniques. The results of the study show that the university environment has a negative and insignificant influence on student learning motivation. While student satisfaction has a positive and significant influence on student learning motivation.","PeriodicalId":181581,"journal":{"name":"West Science Journal Economic and Entrepreneurship","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121528159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to examine the effect of promotion, price, and location on customer loyalty in the beverage industry in Bogor City, Indonesia. This study used a quantitative research design, and data was collected from 300 respondents using survey questionnaires. The data was analyzed using SPSS software. Research findings show that promotions, prices, and locations have a significant positive influence on customer loyalty in the beverage industry in Bogor City. The study's findings have significant implications for beverage companies in Bogor City, as it highlights the need for effective marketing strategies that focus on promoting their products, balancing prices, and optimizing their store locations. The study's findings also have implications for future research in the area of customer loyalty in the beverage industry. Future research may examine the influence of other marketing strategies such as product quality, customer service, and brand reputation on customer loyalty. Future research can also explore the effect of customer satisfaction and trust on customer loyalty.
{"title":"The Influence of Promotions, Prices and Location on Customer Loyalty of The Beverage Industry in Bogor City","authors":"Astrid Napita Sitorus, Supriandi, Priyo Sasmito","doi":"10.58812/wsee.v1i02.71","DOIUrl":"https://doi.org/10.58812/wsee.v1i02.71","url":null,"abstract":"This study aims to examine the effect of promotion, price, and location on customer loyalty in the beverage industry in Bogor City, Indonesia. This study used a quantitative research design, and data was collected from 300 respondents using survey questionnaires. The data was analyzed using SPSS software. Research findings show that promotions, prices, and locations have a significant positive influence on customer loyalty in the beverage industry in Bogor City. The study's findings have significant implications for beverage companies in Bogor City, as it highlights the need for effective marketing strategies that focus on promoting their products, balancing prices, and optimizing their store locations. The study's findings also have implications for future research in the area of customer loyalty in the beverage industry. Future research may examine the influence of other marketing strategies such as product quality, customer service, and brand reputation on customer loyalty. Future research can also explore the effect of customer satisfaction and trust on customer loyalty.","PeriodicalId":181581,"journal":{"name":"West Science Journal Economic and Entrepreneurship","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124760715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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