Pub Date : 2023-11-30DOI: 10.58812/wsjee.v1i11.372
Dewi Maharani, Irawan Yuswono, S. Sutono, Pilifus Junianto
This research conducts a comprehensive bibliometric analysis to map the trends and developments in corporate marketing research, utilizing data from a diverse range of publications. Through theme analysis, influential publications, and keyword occurrences, the study unveils the multifaceted nature of the field. The most prevalent themes include Corporate Marketing, Green Marketing, Reputation, Communication, and Relationship Marketing, reflecting the dynamic interplay of strategic elements within corporate marketing. Noteworthy publications, such as "Principles of Corporate Finance" and "Corporate Social Responsibility: A Theory of the Firm Perspective," emerge as key influencers, shaping the intellectual discourse in the domain. The integration of these findings provides valuable insights for researchers, practitioners, and policymakers, offering a nuanced understanding of the current state of corporate marketing research. As the field continues to evolve, this research sets the stage for future inquiries, providing a foundation for strategic decision-making and ongoing scholarly exploration.
{"title":"Bibliometric Analysis in Mapping Corporate Marketing Research Trends and Developments","authors":"Dewi Maharani, Irawan Yuswono, S. Sutono, Pilifus Junianto","doi":"10.58812/wsjee.v1i11.372","DOIUrl":"https://doi.org/10.58812/wsjee.v1i11.372","url":null,"abstract":"This research conducts a comprehensive bibliometric analysis to map the trends and developments in corporate marketing research, utilizing data from a diverse range of publications. Through theme analysis, influential publications, and keyword occurrences, the study unveils the multifaceted nature of the field. The most prevalent themes include Corporate Marketing, Green Marketing, Reputation, Communication, and Relationship Marketing, reflecting the dynamic interplay of strategic elements within corporate marketing. Noteworthy publications, such as \"Principles of Corporate Finance\" and \"Corporate Social Responsibility: A Theory of the Firm Perspective,\" emerge as key influencers, shaping the intellectual discourse in the domain. The integration of these findings provides valuable insights for researchers, practitioners, and policymakers, offering a nuanced understanding of the current state of corporate marketing research. As the field continues to evolve, this research sets the stage for future inquiries, providing a foundation for strategic decision-making and ongoing scholarly exploration.","PeriodicalId":181581,"journal":{"name":"West Science Journal Economic and Entrepreneurship","volume":"42 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139208450","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-30DOI: 10.58812/wsjee.v1i11.371
Fuji Santoso, S. Sudarmiatin, L. Wardana
Growth and success of micro, small and medium-sized enterprises (SMEs) are heavily influenced by product creativity and innovation. MSMES must develop high-quality goods to face increasing competition. These products must be able to meet the needs and demands of the changing market. The aim of this research is to identify progress in MSMEs products and emerging challenges. These small often have difficulties when it comes to product development; they still rely on old products for innovation, lack adequate capital, and do not have the right approach to developing their products. If a business wants to survive, they have to keep creating new products. Most of the income comes from MSMES, because the economy of the community can be helped by the existence of MSMES. But MSMES today is still limited in the presence of borrowing capital, because there are still many MSMES that have not been touched by the financial institutions.
{"title":"Creativity in Marketing: MSMEs Innovative Steps in Attracting Consumers","authors":"Fuji Santoso, S. Sudarmiatin, L. Wardana","doi":"10.58812/wsjee.v1i11.371","DOIUrl":"https://doi.org/10.58812/wsjee.v1i11.371","url":null,"abstract":"Growth and success of micro, small and medium-sized enterprises (SMEs) are heavily influenced by product creativity and innovation. MSMES must develop high-quality goods to face increasing competition. These products must be able to meet the needs and demands of the changing market. The aim of this research is to identify progress in MSMEs products and emerging challenges. These small often have difficulties when it comes to product development; they still rely on old products for innovation, lack adequate capital, and do not have the right approach to developing their products. If a business wants to survive, they have to keep creating new products. Most of the income comes from MSMES, because the economy of the community can be helped by the existence of MSMES. But MSMES today is still limited in the presence of borrowing capital, because there are still many MSMES that have not been touched by the financial institutions.","PeriodicalId":181581,"journal":{"name":"West Science Journal Economic and Entrepreneurship","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139199115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-30DOI: 10.58812/wsjee.v1i11.397
Renny Kurniawati, N. Nawiyah, B. P. Sutjiatmo
The purpose of this study is to calculate Indonesia's electronic export potential to 14 countries during the period 2007-2022 using a panel-gravity approach using the PPML technique. The results of this study confirm the positive and significant relationship between Indonesia's electronics exports and the main component of the gravity model, namely Indonesia's GDP and trading partners. Another variability is the economic openness of trading partners has a positive relationship and exchange rates have a positive but not significant relationship. Variability of distance, and trade agreements have a negative relationship with Indonesia's electronic exports. The results for electronic export potential show that Indonesian electronics still have a lot of leverage to increase its exports to 9 countries. Thus, the position of the electronics industry as a potential industry can be carried out by targeting these countries. But to capitalize on the potential benefits of electronics exports, policymakers need to strengthen infrastructure and regulations related to the electronics industry.
{"title":"Indonesia's Electronic Export Potential in The Global Market with Gravity Panel Model Approach","authors":"Renny Kurniawati, N. Nawiyah, B. P. Sutjiatmo","doi":"10.58812/wsjee.v1i11.397","DOIUrl":"https://doi.org/10.58812/wsjee.v1i11.397","url":null,"abstract":"The purpose of this study is to calculate Indonesia's electronic export potential to 14 countries during the period 2007-2022 using a panel-gravity approach using the PPML technique. The results of this study confirm the positive and significant relationship between Indonesia's electronics exports and the main component of the gravity model, namely Indonesia's GDP and trading partners. Another variability is the economic openness of trading partners has a positive relationship and exchange rates have a positive but not significant relationship. Variability of distance, and trade agreements have a negative relationship with Indonesia's electronic exports. The results for electronic export potential show that Indonesian electronics still have a lot of leverage to increase its exports to 9 countries. Thus, the position of the electronics industry as a potential industry can be carried out by targeting these countries. But to capitalize on the potential benefits of electronics exports, policymakers need to strengthen infrastructure and regulations related to the electronics industry.","PeriodicalId":181581,"journal":{"name":"West Science Journal Economic and Entrepreneurship","volume":"43 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139202057","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-30DOI: 10.58812/wsjee.v1i11.364
Ahmad Wahyudin, S. Sudarmiatin, L. Wardana
Identify and analyze key factors that lead to success in micro, small, and medium-sized enterprises (MSMES). This research aims to provide in-depth insigh into the strategies used by successful MSMES, with the hope of providing practical guidance to other UMKM. The research methods used include surveys, interviews, and analysis of case studies of a number of UMKMs considered successful. The results reveal the secrets of success, including effective marketing strategies, smart financial management, product innovation, superior customer service, and engagement in the local business community. The findings are expected to be a source of inspiration for MSMES owners and prospective entrepreneurs, as well as to make a positive contribution to the development of the UMKM sector as a whole. By understanding and implementing proven successful strategies, MSMES has the potential to increase their competitiveness in the market and long-term success.
{"title":"MSMES Success Strategy: Unveiling the Secrets of Inspiring Small Business Success","authors":"Ahmad Wahyudin, S. Sudarmiatin, L. Wardana","doi":"10.58812/wsjee.v1i11.364","DOIUrl":"https://doi.org/10.58812/wsjee.v1i11.364","url":null,"abstract":"Identify and analyze key factors that lead to success in micro, small, and medium-sized enterprises (MSMES). This research aims to provide in-depth insigh into the strategies used by successful MSMES, with the hope of providing practical guidance to other UMKM. The research methods used include surveys, interviews, and analysis of case studies of a number of UMKMs considered successful. The results reveal the secrets of success, including effective marketing strategies, smart financial management, product innovation, superior customer service, and engagement in the local business community. The findings are expected to be a source of inspiration for MSMES owners and prospective entrepreneurs, as well as to make a positive contribution to the development of the UMKM sector as a whole. By understanding and implementing proven successful strategies, MSMES has the potential to increase their competitiveness in the market and long-term success.","PeriodicalId":181581,"journal":{"name":"West Science Journal Economic and Entrepreneurship","volume":"69 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139199868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research explores the multifaceted factors influencing the success of business development programs in Central Java Province. Specifically, it examines the impact of training initiatives, industrial partnerships, and government policies on the participation and effectiveness of development programs. A sample of 120 businesses and entrepreneurs in the region was analyzed using structural equation modeling (SEM) with Partial Least Squares (PLS) as the data analysis method. The results reveal significant relationships between the variables under investigation. Businesses perceiving favorable government policies are more likely to participate in development programs. Likewise, investments in training programs and engagement in industry partnerships are positively associated with participation in development initiatives. The goodness-of-fit analysis demonstrates that the Estimated Model adequately represents the data, affirming its validity and reliability. The research provides valuable insights into the interconnected nature of factors contributing to the success of business development programs in Central Java Province, highlighting the importance of collaboration, supportive government policies, and training initiatives. These findings can inform policymakers, businesses, and stakeholders in the region, aiding in the design and implementation of more effective development programs.
{"title":"Assessing the Impact of Training, Industry Partnerships, and Government Policies on the Success of Business Development Programs: A Case Study in Central Java Province","authors":"Siti Annisa Wahdiniawati, Akka Latifah Jusdienar, Afif Syarifudin Yahya, Loso Judijanto","doi":"10.58812/wsjee.v1i11.353","DOIUrl":"https://doi.org/10.58812/wsjee.v1i11.353","url":null,"abstract":"This research explores the multifaceted factors influencing the success of business development programs in Central Java Province. Specifically, it examines the impact of training initiatives, industrial partnerships, and government policies on the participation and effectiveness of development programs. A sample of 120 businesses and entrepreneurs in the region was analyzed using structural equation modeling (SEM) with Partial Least Squares (PLS) as the data analysis method. The results reveal significant relationships between the variables under investigation. Businesses perceiving favorable government policies are more likely to participate in development programs. Likewise, investments in training programs and engagement in industry partnerships are positively associated with participation in development initiatives. The goodness-of-fit analysis demonstrates that the Estimated Model adequately represents the data, affirming its validity and reliability. The research provides valuable insights into the interconnected nature of factors contributing to the success of business development programs in Central Java Province, highlighting the importance of collaboration, supportive government policies, and training initiatives. These findings can inform policymakers, businesses, and stakeholders in the region, aiding in the design and implementation of more effective development programs.","PeriodicalId":181581,"journal":{"name":"West Science Journal Economic and Entrepreneurship","volume":"215 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139206782","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-30DOI: 10.58812/wsjee.v1i11.359
Sudarsono Sudarsono, Rinto Yusuf
Small, medium and micro enterprises (MSMEs) play an important role in driving the economy of the community, especially in certain regions. This is indicated by the fact that most of the population works in this industry. However, in reality, small and medium enterprises (MSMEs) often use traditional methods to sell their goods, namely selling directly to consumers. Observations show that they face challenges in adopting today's rapidly evolving information technology, resulting in a limited market. The study used Mendeley, Google Scholar, and Semantic Scholar to conduct a literature review. From this exposition, it can be concluded that MSMEs must utilize the latest technology to increase revenue to expand market share. In order for them to compete in a wider market, they must also make their products stand out because they are unique.
{"title":"The Importance of Digital Marketing As an MSME Marketing Strategy: A Literature Review","authors":"Sudarsono Sudarsono, Rinto Yusuf","doi":"10.58812/wsjee.v1i11.359","DOIUrl":"https://doi.org/10.58812/wsjee.v1i11.359","url":null,"abstract":"Small, medium and micro enterprises (MSMEs) play an important role in driving the economy of the community, especially in certain regions. This is indicated by the fact that most of the population works in this industry. However, in reality, small and medium enterprises (MSMEs) often use traditional methods to sell their goods, namely selling directly to consumers. Observations show that they face challenges in adopting today's rapidly evolving information technology, resulting in a limited market. The study used Mendeley, Google Scholar, and Semantic Scholar to conduct a literature review. From this exposition, it can be concluded that MSMEs must utilize the latest technology to increase revenue to expand market share. In order for them to compete in a wider market, they must also make their products stand out because they are unique.","PeriodicalId":181581,"journal":{"name":"West Science Journal Economic and Entrepreneurship","volume":"63 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139200132","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-30DOI: 10.58812/wsjee.v1i11.352
S. Sutono, Iwan Harsono, Nasruddin Nasruddin, Loso Judijanto
Economic growth of a city is a multifaceted phenomenon that is influenced by various factors, including regulatory policies, technological infrastructure, and the quality of human resources. This quantitative analysis investigates these determinants in the context of Surabaya City. Through surveys data analysis, we use Structural Equation Modeling with Partial Least Squares (SEM-PLS) to examine the relationship between regulatory policy, technological infrastructure, human capital quality, and economic growth. Our results show a significant positive relationship between these factors and economic growth, providing insights that can guide policymakers, business leaders, and academics in advancing the economic prosperity of Surabaya City.
{"title":"The Influence of Regulatory Policy, Technology Infrastructure, and Human Resource Quality on Economic Growth in Surabaya City","authors":"S. Sutono, Iwan Harsono, Nasruddin Nasruddin, Loso Judijanto","doi":"10.58812/wsjee.v1i11.352","DOIUrl":"https://doi.org/10.58812/wsjee.v1i11.352","url":null,"abstract":"Economic growth of a city is a multifaceted phenomenon that is influenced by various factors, including regulatory policies, technological infrastructure, and the quality of human resources. This quantitative analysis investigates these determinants in the context of Surabaya City. Through surveys data analysis, we use Structural Equation Modeling with Partial Least Squares (SEM-PLS) to examine the relationship between regulatory policy, technological infrastructure, human capital quality, and economic growth. Our results show a significant positive relationship between these factors and economic growth, providing insights that can guide policymakers, business leaders, and academics in advancing the economic prosperity of Surabaya City.","PeriodicalId":181581,"journal":{"name":"West Science Journal Economic and Entrepreneurship","volume":"1255 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139202875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-30DOI: 10.58812/wsjee.v1i11.414
Yogi Nugraha, Y. Siswanti, Sabihaini Sabihaini
This study aims to analyze the effect of career development and management support on employee performance of PT Bank Rakyat Indonesia (Persero) Wonosari Branch Office mediated by employee engagement. This study uses Partial Least Square to determine the relationship so that researchers use the Smart PLS application to determine the relationship between employee performance variables. The sample in this study were employees within the scope of PT Bank Rakyat Indonesia (Persero) Wonosari Branch Office totaling 90 employees. This study uses quantitative data by distributing questionnaires to all samples studied. Based on outer testing, this study passed the validity and reliability tests. While based on the Inner model, the results show that management support positively has a significant positive effect on employee engagement. However, career development on employee performance, management support on employee performance, career development on employee engagement, management support on employee engagement, has no significant effect. For PT Bank Rakyat Indonesia (Persero) Wonosari Branch Office, it is recommended to further improve company facilities in this case management support and career development in order to improve employee performance in the future. For further research, it is expected to increase the number of respondents, because the amount of research data greatly affects the results of the analysis.
本研究旨在分析员工敬业度对印尼人民银行沃诺萨里分行员工绩效的影响。本研究采用偏最小二乘法（Partial Least Square）来确定两者之间的关系，因此研究人员使用智能偏最小二乘法（Smart PLS）应用程序来确定员工绩效变量之间的关系。本研究的样本为印尼人民银行沃诺沙里分行范围内的员工，共计 90 名。本研究采用定量数据，向所有研究样本发放问卷。根据外部测试，本研究通过了有效性和可靠性测试。基于内部模型，结果显示管理支持对员工敬业度有显著的积极影响。然而，职业发展对员工绩效的影响、管理支持对员工绩效的影响、职业发展对员工敬业度的影响、管理支持对员工敬业度的影响均不显著。建议印尼人民银行沃诺沙里分行进一步改善公司设施，包括管理支持和职业发展，以提高员工的绩效。对于进一步的研究，希望能增加受访者的数量，因为研究数据的数量会极大地影响分析结果。
{"title":"The influence of Career Development and Management Support on Employee Performance PT Bank Rakyat Indonesia (Persero) Wonosari Branch Office mediated by Employee Engagement","authors":"Yogi Nugraha, Y. Siswanti, Sabihaini Sabihaini","doi":"10.58812/wsjee.v1i11.414","DOIUrl":"https://doi.org/10.58812/wsjee.v1i11.414","url":null,"abstract":"This study aims to analyze the effect of career development and management support on employee performance of PT Bank Rakyat Indonesia (Persero) Wonosari Branch Office mediated by employee engagement. This study uses Partial Least Square to determine the relationship so that researchers use the Smart PLS application to determine the relationship between employee performance variables. The sample in this study were employees within the scope of PT Bank Rakyat Indonesia (Persero) Wonosari Branch Office totaling 90 employees. This study uses quantitative data by distributing questionnaires to all samples studied. Based on outer testing, this study passed the validity and reliability tests. While based on the Inner model, the results show that management support positively has a significant positive effect on employee engagement. However, career development on employee performance, management support on employee performance, career development on employee engagement, management support on employee engagement, has no significant effect. For PT Bank Rakyat Indonesia (Persero) Wonosari Branch Office, it is recommended to further improve company facilities in this case management support and career development in order to improve employee performance in the future. For further research, it is expected to increase the number of respondents, because the amount of research data greatly affects the results of the analysis.","PeriodicalId":181581,"journal":{"name":"West Science Journal Economic and Entrepreneurship","volume":"62 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139196578","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-30DOI: 10.58812/wsjee.v1i11.409
N. Nawiyah, Renny Kurniawati, T. Endrawati
Consumers are currently vying for laptops as desirable electronic goods. Customers consider price, brand, and quality while making laptop purchases. The study's goal covered the considerations while buying a laptop. Utilizing tools from linear regression analysis, the study methodology combines quantitative descriptive methodologies. The Likert scale is used to collect data using SPSS version 27, and 200 students are sampled from the student body of APP Polytechnic who utilize laptops. The t-test results indicate that purchasing decisions are positively and significantly influenced by price, brand image, and quality. The F test findings show that the variables together have a 13.7% influence, with other factors accounting for the remaining 86.3%.
{"title":"Analysis of Factors Influencing Laptop Purchase Decisions","authors":"N. Nawiyah, Renny Kurniawati, T. Endrawati","doi":"10.58812/wsjee.v1i11.409","DOIUrl":"https://doi.org/10.58812/wsjee.v1i11.409","url":null,"abstract":"Consumers are currently vying for laptops as desirable electronic goods. Customers consider price, brand, and quality while making laptop purchases. The study's goal covered the considerations while buying a laptop. Utilizing tools from linear regression analysis, the study methodology combines quantitative descriptive methodologies. The Likert scale is used to collect data using SPSS version 27, and 200 students are sampled from the student body of APP Polytechnic who utilize laptops. The t-test results indicate that purchasing decisions are positively and significantly influenced by price, brand image, and quality. The F test findings show that the variables together have a 13.7% influence, with other factors accounting for the remaining 86.3%.","PeriodicalId":181581,"journal":{"name":"West Science Journal Economic and Entrepreneurship","volume":" 48","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139197964","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-11-30DOI: 10.58812/wsjee.v1i11.360
Titin Dunggio, Abjul Basri
By creating jobs and improving people's welfare, micro, small and medium enterprises (MSMEs) play a significant role in economic development. Limited capital, lack of innovation, traditional marketing, inefficient financial management, poor branding, and lack of utilization of online marketing due to not understanding technology are some of the challenges often faced by MSMEs. The purpose of this study is to help small and medium enterprises (MSMEs) compete in the market. This study used literature research. In this situation, an aggressive growth-oriented strategy is suggested. Combining digital marketing elements such as content marketing, blogs, search engine optimization (SEO), social media marketing, and branding with community empowerment through training, demonstrations, and mentoring is one relevant alternative strategy.
{"title":"MSME Empowerment Strategy: A Literature Review","authors":"Titin Dunggio, Abjul Basri","doi":"10.58812/wsjee.v1i11.360","DOIUrl":"https://doi.org/10.58812/wsjee.v1i11.360","url":null,"abstract":"By creating jobs and improving people's welfare, micro, small and medium enterprises (MSMEs) play a significant role in economic development. Limited capital, lack of innovation, traditional marketing, inefficient financial management, poor branding, and lack of utilization of online marketing due to not understanding technology are some of the challenges often faced by MSMEs. The purpose of this study is to help small and medium enterprises (MSMEs) compete in the market. This study used literature research. In this situation, an aggressive growth-oriented strategy is suggested. Combining digital marketing elements such as content marketing, blogs, search engine optimization (SEO), social media marketing, and branding with community empowerment through training, demonstrations, and mentoring is one relevant alternative strategy.","PeriodicalId":181581,"journal":{"name":"West Science Journal Economic and Entrepreneurship","volume":"1905 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139198470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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