Pub Date : 1900-01-01DOI: 10.4018/978-1-5225-5357-1.CH002
H. Memiş
This chapter contends that along with the digital culture being effective in the lives of individuals, the demands, tastes, entertainment and shopping patterns of groups have also changed. This change is undoubtedly a major influence on the development of communication technologies. However, as the communication technologies evolve, the decision is made by individuals using these technologies in their lives effectively. Listening to the story, imagining the heroes of this story, and mental communication with the heroes of the dream-like story are the features that human beings bring from the oral culture period. Nowadays, the desire to listen and listen to the stories of the individual is part of the consumption process. In this context, transmedia, history and transmediatic transformation of brands will be explained in the chapter.
{"title":"The History of Branding Narratives","authors":"H. Memiş","doi":"10.4018/978-1-5225-5357-1.CH002","DOIUrl":"https://doi.org/10.4018/978-1-5225-5357-1.CH002","url":null,"abstract":"This chapter contends that along with the digital culture being effective in the lives of individuals, the demands, tastes, entertainment and shopping patterns of groups have also changed. This change is undoubtedly a major influence on the development of communication technologies. However, as the communication technologies evolve, the decision is made by individuals using these technologies in their lives effectively. Listening to the story, imagining the heroes of this story, and mental communication with the heroes of the dream-like story are the features that human beings bring from the oral culture period. Nowadays, the desire to listen and listen to the stories of the individual is part of the consumption process. In this context, transmedia, history and transmediatic transformation of brands will be explained in the chapter.","PeriodicalId":186144,"journal":{"name":"Advances in Media, Entertainment, and the Arts","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130951418","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.4018/978-1-7998-2543-2.ch002
Dana Tessier
Since the invention of the printing press, individuals have created and shared more information at increasing rates, and this has further accelerated with the proliferation of information technology and the increase in Internet accessibility. Humans' ability to absorb and process information has not evolved alongside the speed at which information can be created and shared. This chapter examines what impact this abundance of information has had on society and its ability to process, examine, and retain information. The relationship between information overload and society's ability to discern the veracity of information is discussed. The author makes recommendations for how individuals and organizations can harness their information overload and continue to discern fact from fiction and create a more truthful world.
{"title":"The Needle in the Haystack","authors":"Dana Tessier","doi":"10.4018/978-1-7998-2543-2.ch002","DOIUrl":"https://doi.org/10.4018/978-1-7998-2543-2.ch002","url":null,"abstract":"Since the invention of the printing press, individuals have created and shared more information at increasing rates, and this has further accelerated with the proliferation of information technology and the increase in Internet accessibility. Humans' ability to absorb and process information has not evolved alongside the speed at which information can be created and shared. This chapter examines what impact this abundance of information has had on society and its ability to process, examine, and retain information. The relationship between information overload and society's ability to discern the veracity of information is discussed. The author makes recommendations for how individuals and organizations can harness their information overload and continue to discern fact from fiction and create a more truthful world.","PeriodicalId":186144,"journal":{"name":"Advances in Media, Entertainment, and the Arts","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121435497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.4018/978-1-5225-5357-1.CH025
B. Erdem
The present study discusses how a masculine violence is presented in the news narrative in Turkey. Moreover, this study aims to analyze how the mental designs are reflected to the multimedia platforms and how it constitutes the social interactions and reflexes. Fundamentally, this study queries how the social reality area is reconstructed. Constructing the theoretical frame and the literature review of the masculine violence are the major concerns of this study. Additionally, the role of the news narrative in the construction of the social reality and the representation of the news of masculine violence are examined in this study. Finally, a case of masculine violence in Turkey has been examined in the social production context of the transmedia storytelling.
{"title":"The Construction of the Social Reality From the News Narrative to Transmedia Storytelling","authors":"B. Erdem","doi":"10.4018/978-1-5225-5357-1.CH025","DOIUrl":"https://doi.org/10.4018/978-1-5225-5357-1.CH025","url":null,"abstract":"The present study discusses how a masculine violence is presented in the news narrative in Turkey. Moreover, this study aims to analyze how the mental designs are reflected to the multimedia platforms and how it constitutes the social interactions and reflexes. Fundamentally, this study queries how the social reality area is reconstructed. Constructing the theoretical frame and the literature review of the masculine violence are the major concerns of this study. Additionally, the role of the news narrative in the construction of the social reality and the representation of the news of masculine violence are examined in this study. Finally, a case of masculine violence in Turkey has been examined in the social production context of the transmedia storytelling.","PeriodicalId":186144,"journal":{"name":"Advances in Media, Entertainment, and the Arts","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121098129","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.4018/978-1-7998-8630-3.ch015
Aylin Tutgun Ünal, Yücel Ekinci, N. Tarhan
Although newly developing technologies contribute positively to human life, many studies have shown that it has some health risks. The widespread use of computers and mobile devices, in particular, have allowed the internet to be accessible by almost everyone and thus exposes them to health problems resulting from internet use. The aims of this study are to investigate negative health problems associated with internet use, the impact of new media tools on the health of individuals, to understand cyberchondria and to present solutions to reduce its effects. Furthermore, it was aimed to assess the status of cyberchondria and related factors as well health literacy in individuals using the internet to determine the necessary treatment options for cyberchondria, to clarify the conceptual status of cyberchondria for future research, and to develop evidence-based approaches. Findings indicate that when considering the relationship between health literacy and cyberchondria, the effect of health literacy in reducing cyberchondria was found to be effective.
{"title":"Health Literacy and Cyberchondria","authors":"Aylin Tutgun Ünal, Yücel Ekinci, N. Tarhan","doi":"10.4018/978-1-7998-8630-3.ch015","DOIUrl":"https://doi.org/10.4018/978-1-7998-8630-3.ch015","url":null,"abstract":"Although newly developing technologies contribute positively to human life, many studies have shown that it has some health risks. The widespread use of computers and mobile devices, in particular, have allowed the internet to be accessible by almost everyone and thus exposes them to health problems resulting from internet use. The aims of this study are to investigate negative health problems associated with internet use, the impact of new media tools on the health of individuals, to understand cyberchondria and to present solutions to reduce its effects. Furthermore, it was aimed to assess the status of cyberchondria and related factors as well health literacy in individuals using the internet to determine the necessary treatment options for cyberchondria, to clarify the conceptual status of cyberchondria for future research, and to develop evidence-based approaches. Findings indicate that when considering the relationship between health literacy and cyberchondria, the effect of health literacy in reducing cyberchondria was found to be effective.","PeriodicalId":186144,"journal":{"name":"Advances in Media, Entertainment, and the Arts","volume":"101 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116242174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.4018/978-1-5225-8491-9.CH021
Pelin Ozgen
In today's world, consumption brings contentment. Consumers are glad, thinking themselves as being wealthier and more prominent by buying and consuming more, whereas companies are delighted with the increased profitability resulted by higher production levels. However, given the data on economic and social inequalities in addition to environmental resources which are coming to an end, the happiness cannot continue forever. Therefore, in this chapter, the role of marketing in the formation of consumption culture and the concept of sustainability are reviewed. Moreover, the interaction between marketing and sustainability and what these two concepts can offer for each other is discussed. To guide the companies in forming sustainability strategies, practices of respectable and pioneer companies that are included in the Guardian's “Best Sustainability Practices in Business List” are presented.
{"title":"Self-Laundering for Marketing","authors":"Pelin Ozgen","doi":"10.4018/978-1-5225-8491-9.CH021","DOIUrl":"https://doi.org/10.4018/978-1-5225-8491-9.CH021","url":null,"abstract":"In today's world, consumption brings contentment. Consumers are glad, thinking themselves as being wealthier and more prominent by buying and consuming more, whereas companies are delighted with the increased profitability resulted by higher production levels. However, given the data on economic and social inequalities in addition to environmental resources which are coming to an end, the happiness cannot continue forever. Therefore, in this chapter, the role of marketing in the formation of consumption culture and the concept of sustainability are reviewed. Moreover, the interaction between marketing and sustainability and what these two concepts can offer for each other is discussed. To guide the companies in forming sustainability strategies, practices of respectable and pioneer companies that are included in the Guardian's “Best Sustainability Practices in Business List” are presented.","PeriodicalId":186144,"journal":{"name":"Advances in Media, Entertainment, and the Arts","volume":"159 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121055245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.4018/978-1-5225-8491-9.CH020
M. Massi, C. Piancatelli, S. Pancheri
Albeit often perceived as two worlds apart, low culture and high culture are increasingly converging to collaborate in mutually advantageous ways. Brands—including the name, term, sign, symbol, or combination of them that identify the goods and services of a seller or group of sellers, and differentiate them from those of the competitors—are the new territory where high culture and low culture co-exist and collaborate, creating new possibilities of cross-fertilization and hybridization between the two. Through the analysis of successful examples coming from different industries, this chapter aims to highlight how brands have blurred the distinction between low culture and high culture. On the one hand, brands can use the heritage of the arts world to gain authenticity and legitimate themselves in the eyes of consumers and the society. On the other hand, artists and arts organizations, such as museums and other art institutions, can indulge in popular culture in order to become appealing to younger target markets and enhance their brand awareness and image.
{"title":"Art and Brand Contamination","authors":"M. Massi, C. Piancatelli, S. Pancheri","doi":"10.4018/978-1-5225-8491-9.CH020","DOIUrl":"https://doi.org/10.4018/978-1-5225-8491-9.CH020","url":null,"abstract":"Albeit often perceived as two worlds apart, low culture and high culture are increasingly converging to collaborate in mutually advantageous ways. Brands—including the name, term, sign, symbol, or combination of them that identify the goods and services of a seller or group of sellers, and differentiate them from those of the competitors—are the new territory where high culture and low culture co-exist and collaborate, creating new possibilities of cross-fertilization and hybridization between the two. Through the analysis of successful examples coming from different industries, this chapter aims to highlight how brands have blurred the distinction between low culture and high culture. On the one hand, brands can use the heritage of the arts world to gain authenticity and legitimate themselves in the eyes of consumers and the society. On the other hand, artists and arts organizations, such as museums and other art institutions, can indulge in popular culture in order to become appealing to younger target markets and enhance their brand awareness and image.","PeriodicalId":186144,"journal":{"name":"Advances in Media, Entertainment, and the Arts","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123843220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.4018/978-1-5225-5357-1.CH024
Ceren Yegen
Evangelists, conservative Protestants, are an important majority in the United States. Baptists and Methodists, alleged to be different groups of American Protestants like Evangelists, perform a number of fundamentalist activities through social media. Related groups use hypertextual, intertextual, and current narrative stratagies in social media (Twitter, Facebook, etc.). Therefore, in this study, Awakening Evangelism (@EvangelismDaily), Baptist News Global (@baptist_news), and WV United Methodist (@WVUMC) who support the groups mentioned in the study (Evangelists, Baptists, and Methodists) and report USA as location's Twitter accounts' shares were examined. Hereby, how the American fundamentalism realized through new media was researched.
{"title":"American Fundamentalism in the New Media","authors":"Ceren Yegen","doi":"10.4018/978-1-5225-5357-1.CH024","DOIUrl":"https://doi.org/10.4018/978-1-5225-5357-1.CH024","url":null,"abstract":"Evangelists, conservative Protestants, are an important majority in the United States. Baptists and Methodists, alleged to be different groups of American Protestants like Evangelists, perform a number of fundamentalist activities through social media. Related groups use hypertextual, intertextual, and current narrative stratagies in social media (Twitter, Facebook, etc.). Therefore, in this study, Awakening Evangelism (@EvangelismDaily), Baptist News Global (@baptist_news), and WV United Methodist (@WVUMC) who support the groups mentioned in the study (Evangelists, Baptists, and Methodists) and report USA as location's Twitter accounts' shares were examined. Hereby, how the American fundamentalism realized through new media was researched.","PeriodicalId":186144,"journal":{"name":"Advances in Media, Entertainment, and the Arts","volume":"89 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122665119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.4018/978-1-7998-8630-3.ch006
Afkar Aulia, Budi Pratiti
Health anxiety is a disorder that can be very distressful and cause unnecessary examinations. A doctor is expected to handle health anxiety in terms of examination, diagnosis, therapy, and counselling processes. To provide optimal patient counselling, a doctor needs confidence, empathy, and good mental health. However, the process to become a medical doctor requires a student to read through a large amount of medical information, which arguably might induce “medical student's syndrome,” or health anxiety. Contradicting research findings exist about such conditions, however, most of them use traditional measures of health anxiety and do not consider students' online behaviour. The authors hypothesized that a medical student is susceptible to cyberchondria, a form of health anxiety due to excessive internet use. Some studies have shown that there may be higher cyberchondria scores among medical students compared to the general population. Cyberchondria needs to be studied further to improve the mental health condition of medical students and to provide optimal future healthcare for patients.
{"title":"Cyberchondria and Medical Student Syndrome","authors":"Afkar Aulia, Budi Pratiti","doi":"10.4018/978-1-7998-8630-3.ch006","DOIUrl":"https://doi.org/10.4018/978-1-7998-8630-3.ch006","url":null,"abstract":"Health anxiety is a disorder that can be very distressful and cause unnecessary examinations. A doctor is expected to handle health anxiety in terms of examination, diagnosis, therapy, and counselling processes. To provide optimal patient counselling, a doctor needs confidence, empathy, and good mental health. However, the process to become a medical doctor requires a student to read through a large amount of medical information, which arguably might induce “medical student's syndrome,” or health anxiety. Contradicting research findings exist about such conditions, however, most of them use traditional measures of health anxiety and do not consider students' online behaviour. The authors hypothesized that a medical student is susceptible to cyberchondria, a form of health anxiety due to excessive internet use. Some studies have shown that there may be higher cyberchondria scores among medical students compared to the general population. Cyberchondria needs to be studied further to improve the mental health condition of medical students and to provide optimal future healthcare for patients.","PeriodicalId":186144,"journal":{"name":"Advances in Media, Entertainment, and the Arts","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132362930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.4018/978-1-7998-0128-3.CH003
F. F. Tepe
This chapter aims to explore the ways women are represented in the context of 20th century Turkey by analyzing four poems, namely “Türk Kadını” (Turkish Woman), “Anadolu Kadını” (Anatolian Woman), “Kadın–Ana” (Woman-Mother), and “Ayşe,” published in the Türk Kadını magazine in the 1960s. Purposive sampling was used in the selection of the poems, which were later interpreted with the strategies of descriptive content analysis. In these poems, the Turkish woman is being represented and celebrated in at least the following four ways: (1) by being celebrated for combining heroism, goodness, and naturalness; (2) by having her struggle with primitive conditions of life celebrated as yet another form of heroism; (3) by being celebrated as a creative mother of the nation, charged with finding solutions to the problems of the country; (4) by being celebrated as a hardworking daughter of the nation to whom the country owes recognition and support.
{"title":"The Politico-Poetic Representation of Turkish Women in Türk Kadını Magazine (1966–1974)","authors":"F. F. Tepe","doi":"10.4018/978-1-7998-0128-3.CH003","DOIUrl":"https://doi.org/10.4018/978-1-7998-0128-3.CH003","url":null,"abstract":"This chapter aims to explore the ways women are represented in the context of 20th century Turkey by analyzing four poems, namely “Türk Kadını” (Turkish Woman), “Anadolu Kadını” (Anatolian Woman), “Kadın–Ana” (Woman-Mother), and “Ayşe,” published in the Türk Kadını magazine in the 1960s. Purposive sampling was used in the selection of the poems, which were later interpreted with the strategies of descriptive content analysis. In these poems, the Turkish woman is being represented and celebrated in at least the following four ways: (1) by being celebrated for combining heroism, goodness, and naturalness; (2) by having her struggle with primitive conditions of life celebrated as yet another form of heroism; (3) by being celebrated as a creative mother of the nation, charged with finding solutions to the problems of the country; (4) by being celebrated as a hardworking daughter of the nation to whom the country owes recognition and support.","PeriodicalId":186144,"journal":{"name":"Advances in Media, Entertainment, and the Arts","volume":"3 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127015297","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.4018/978-1-7998-8630-3.ch014
Sebnem Ceylan Apaydın, Cengiz Apaydın
COVID-19 caused a massive quarantine around the world and also raised the need for individuals to obtain accurate information about their health. Health-related information that exists on the internet can be similar to misinformation, and this can confuse people and create fear and anxiety. Health literacy, defined as motivation with cognitive and social skills to obtain accurate information about health, understand and use the information to protect the health of individuals, is important in this context, especially as the COVID-19 pandemic period has demonstrated the importance of the ability to use digital communication tools. In this study, a survey was undertaken using field research methodology. The sample was a group of 407 people studying at Sakarya University, Selcuk University, and Konya Technical University. As a result of the research, it was determined that the general health literacy of the young adult group studying in the field of social sciences at the university was of a sufficient standard.
{"title":"A Study Determining the Health Literacy Levels of Young Adults During COVID-19","authors":"Sebnem Ceylan Apaydın, Cengiz Apaydın","doi":"10.4018/978-1-7998-8630-3.ch014","DOIUrl":"https://doi.org/10.4018/978-1-7998-8630-3.ch014","url":null,"abstract":"COVID-19 caused a massive quarantine around the world and also raised the need for individuals to obtain accurate information about their health. Health-related information that exists on the internet can be similar to misinformation, and this can confuse people and create fear and anxiety. Health literacy, defined as motivation with cognitive and social skills to obtain accurate information about health, understand and use the information to protect the health of individuals, is important in this context, especially as the COVID-19 pandemic period has demonstrated the importance of the ability to use digital communication tools. In this study, a survey was undertaken using field research methodology. The sample was a group of 407 people studying at Sakarya University, Selcuk University, and Konya Technical University. As a result of the research, it was determined that the general health literacy of the young adult group studying in the field of social sciences at the university was of a sufficient standard.","PeriodicalId":186144,"journal":{"name":"Advances in Media, Entertainment, and the Arts","volume":"174 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121273336","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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