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Use of Transmedia Storytelling Within the Context of Postmodern Advertisement 后现代广告语境下跨媒体叙事的运用
Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-5357-1.CH018
N. Tosun, M. Dönmez
The consumer having high brand loyalty has been replaced with the consumer with low brand loyalty who change ideas rapidly together with postmodernism. Thereby brands started to seek communication methods which may attract care and interest of consumers and which will be able to maintain long-term relationships with them. Postmodern advertising which is focused on brand has gained importance in this point. Postmodern advertising approach utilizes hyperreality for taking interest of consumer and for performing functions for creating plausibility and awareness. At this point, recently transmedia storytelling takes attraction within framework of postmodern advertising. Transmedia storytelling participates to consumers actively and presents them a fictional hyperreality brand story universe where they can direct process by participating actively. Consumers can direct process by participating to communication process and may create their own reality. Thereby they maintain long-term interaction and communication media between consumers and brand.
高品牌忠诚度的消费者已经被观念转变迅速的低品牌忠诚度消费者所取代。因此,品牌开始寻求能够吸引消费者的关心和兴趣,并能够与他们保持长期关系的传播方式。以品牌为中心的后现代广告在这一点上显得尤为重要。后现代广告手法利用超现实性来吸引消费者的兴趣,并发挥创造合理性和认知度的功能。在这一点上,最近的跨媒体叙事在后现代广告的框架内吸引了人们。跨媒体叙事积极地参与到消费者中,呈现给消费者一个虚构的超现实的品牌故事世界,消费者可以通过积极参与来指导过程。消费者可以通过参与传播过程来指导过程,并可以创造自己的现实。从而维持消费者与品牌之间的长期互动和传播媒介。
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引用次数: 1
Child Swaddling or Back Wrapping During Street Trading 街头交易时用襁褓包裹儿童
Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-0329-4.ch012
E. Amoo, M. Ajayi, F. O. Olanrewaju, T. Olawande, A. Olawole-Isaac
The study is premised on social responsibility and social epidemiological theories and examined the exposure of back-wrapped babies to health risk during street trading. Data were collected using structured face-to-face interviews and snowballing techniques among 228 Street trading women (with children aged ≤ 11 months), in one local government area of Ogun State, Nigeria. Data analyses involved univariate and multivariate methods. The results show that 58.3% of women interviewed wrapped their babies at their back while trading on the streets, ≥80% were not aware of any campaign against baby back-wrapping, 35% viewed baby back-wrapping as medicinal for the baby, and as traditional practice (59.2%). The multivariate analysis revealed that children wrapped while trading on the street are at higher risk of exposure to illness than those not back wrapped (OR=1.778, p=0.042). The authors suggested media campaign against back-wrapping baby while trading on the street to reduce exposure to diseases, mortalities and possibly achievement of sustainable development goal (SDG-3).
该研究以社会责任和社会流行病学理论为前提,调查了街头交易中裹着背的婴儿面临的健康风险。在尼日利亚奥贡州的一个地方政府地区,采用结构化面对面访谈和滚雪球技术对228名街头贸易妇女(儿童年龄≤11个月)进行了数据收集。数据分析包括单变量和多变量方法。结果显示,58.3%的受访妇女在街头交易时将婴儿裹在背后,≥80%的人不知道有任何反对婴儿裹背的运动,35%的人认为裹背对婴儿有药用作用,是一种传统做法(59.2%)。多变量分析显示,在街头交易时包裹起来的儿童比没有包裹起来的儿童暴露于疾病的风险更高(OR=1.778, p=0.042)。作者建议媒体开展运动,反对在街头交易时将婴儿背在背上,以减少疾病和死亡率,并可能实现可持续发展目标(SDG-3)。
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引用次数: 4
Overview of the Gay Characters in the New Cinema of Turkey 土耳其新电影中的同性恋角色概述
Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-0128-3.CH012
Özgür İpek
Similar to the worldwide perceptions, gay characters in Turkish cinema are mostly perceived and used as elements of humor and comedy. They are also used as standards for measuring the masculinity of other male characters in some Turkish movies. And what about Today? What are the differences between the past and now? It is possible to say that Turkish cinema in 2000s involve more visible sexual identities apart from heteronormative understanding. This study will focus on the reflections and portrayals of only gay characters in New Turkish cinema.
与全世界的看法相似,土耳其电影中的同性恋角色大多被视为幽默和喜剧的元素。在一些土耳其电影中,他们也被用作衡量其他男性角色男子气概的标准。今天呢?过去和现在有什么不同?可以说,除了异性恋的理解之外,2000年代的土耳其电影还涉及更多可见的性身份。本研究将集中于新土耳其电影中同性恋角色的反思和描绘。
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引用次数: 0
Health Journalism and Representation of Campaign News of Spinal Muscular Atrophy (SMA) Patients 健康新闻与脊髓性肌萎缩症(SMA)患者运动新闻的表现
Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-8630-3.ch017
Işık Tuncel
Health information in all forms and developments from media must benefit public health. The prime responsibility is to spread the correct information in a clear and simple way. The purpose of this study includes the evaluation of campaigns published in the Turkish press under expressions that were used specifically for reporting on spinal muscular atrophy (SMA) patients, such as “be hopeful” and “running out of time.” Discourse analysis method in the context of health journalism was used within a framework of ethical principles. In the context of this study, the discourse of language published—that is, news created by health journalists during treatment processes of SMA patients and their families—was also examined. This study was conducted in order to increase awareness of health correspondents and is informed by a basic principle of “first do no harm” to public health, consistent with medical professionals.
来自媒体的各种形式和发展的卫生信息必须有利于公共卫生。首要的责任是以一种清晰和简单的方式传播正确的信息。本研究的目的包括评估土耳其媒体上发表的运动,这些运动的表达是专门用于报道脊髓性肌萎缩症(SMA)患者的,比如“充满希望”和“时间不多了”。在伦理原则的框架内运用健康新闻语境下的话语分析方法。在本研究的背景下,发表的语言话语-即卫生记者在SMA患者及其家属治疗过程中创造的新闻-也被检查。进行这项研究是为了提高卫生记者的认识,并遵循与医疗专业人员一致的“首先不损害”公共卫生的基本原则。
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引用次数: 0
Digitalization of Labor 劳动力数字化
Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-5357-1.CH012
Ceren Yegen
The digital culture created by the new media shows itself in most of today's everyday life practices. Displacing the social structure, the digital culture also led to the digitalization of labor. In fact, while many products can be sold through Instagram today in Turkey, there are lots of accounts (pages) where handmade products (blankets, baby clothes, bags, pencil cases, etc.) are sold and many women who contribute to family budget, as well. Thus, the subject of this research is to study the knitting accounts which belong to the women making sales through Instagram. That way, it has been aimed to understand that how labor becomes digitalized by Instagram. The accounts which are making sales through Instagram and will be studied in the research are as follows: orgu.battaniyemmm, bebek_orgu_evi, and orgu_sepeti. Within the scope of this research, semi-structured in-depth interviews will be made with the owners of mentioned accounts, and through these accounts, it will be revealed that how digital culture makes labor a commodity and how digitalizes it.
新媒体所创造的数字文化在当今大多数日常生活实践中都有所体现。数字文化取代了社会结构,也导致了劳动的数字化。事实上,虽然今天在土耳其可以通过Instagram出售许多产品,但也有很多账户(页面)出售手工制品(毯子、婴儿服装、包、铅笔盒等),也有许多女性为家庭预算做出贡献。因此,本研究的主题是研究通过Instagram进行销售的女性的针织账号。通过这种方式,它的目的是了解劳动是如何被Instagram数字化的。通过Instagram进行销售的账户,本次研究将研究的账户有:orgu。Battaniyemmm, bebek_orgu_evi和orgu_sepeti。在本研究范围内,将对上述账户的所有者进行半结构化的深度访谈,并通过这些账户揭示数字文化如何使劳动成为商品以及如何将其数字化。
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引用次数: 1
The Art of Deception in Political Advertising 政治广告中的欺骗艺术
Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-8535-0.CH019
S. Aririguzoh
Television advertising is a growing important aspect in presidential electoral campaigning. It accounts for a big part of the electioneering expenses. Presidential political advertisements are important sources of information to voters. Their messages may influence poll results. Using a content analytical method, this study examined 12 of the presidential campaign advertisements created for ex-president Goodluck Jonathan and his People's Democratic Party (PDP); and the opposition coalition flag bearer, Retired General Muhammadu Buhari and his All Progressives Congress during the 2015 Nigerian presidential election campaigns. The aim of this study was to identify the deceptions in these advertisements. This study found that both sides engaged in deceptive advertising. Buhari/APC engaged more in misinformation, lies, misrepresentation and spreading of unproven facts. Goodluck/PDP avoided misrepresentations and misinformation, but used lies, unproven assertions and pufferies. It is recommended that campaign advertisements be scrutinized before they are aired.
电视广告在总统竞选活动中越来越重要。它占竞选费用的很大一部分。总统竞选广告是向选民提供信息的重要来源。他们的信息可能会影响投票结果。使用内容分析方法,本研究检查了为前总统古德勒克·乔纳森和他的人民民主党(PDP)制作的12个总统竞选广告;以及2015年尼日利亚总统竞选期间反对派联盟旗手、退休将军穆罕默杜·布哈里和他的全进步大会。这项研究的目的是找出这些广告中的欺骗行为。这项研究发现,双方都参与了欺骗性广告。布哈里/APC更多地从事错误信息、谎言、虚假陈述和传播未经证实的事实。祝你好运/PDP避免了虚假陈述和错误信息,但使用了谎言、未经证实的断言和夸大。建议竞选广告在播出前要仔细审查。
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引用次数: 3
Cyberchondria in the Time of the COVID-19 Pandemic COVID-19大流行时期的网络病症
Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-8630-3.ch010
N. Jokić-begić, Branka Bagarić
The appearance of a new and unknown disease, COVID-19, provides a fertile ground for the rise of cyberchondria, an excessive online searching about coronavirus transmission, COVID-19 symptoms, and its long-term health-related effects, which is followed by more anxiety. The purpose of this chapter is to review and discuss new findings on cyberchondria in the context of the COVID-19 pandemic. This chapter presents research findings on aspects of the pandemic which may give rise to cyberchondria, potential risk factors for cyberchondria during the pandemic, the role of cyberchondria in the development of pathological anxiety in the pandemic period with an emphasis on health anxiety and OCD, and possible impacts of seasonality of the pandemic on cyberchondria. Finally, this chapter discusses possible treatment options for cyberchondria in the time of the pandemic.
一种新的未知疾病COVID-19的出现为网络疑病症的兴起提供了肥沃的土壤,人们在网上过度搜索冠状病毒传播、COVID-19症状及其对健康的长期影响,随之而来的是更多的焦虑。本章的目的是回顾和讨论在COVID-19大流行背景下关于网络疑病症的新发现。本章介绍了流感大流行可能导致网络疑病的各方面的研究成果,流感大流行期间网络疑病的潜在危险因素,流感大流行期间网络疑病在病理性焦虑发展中的作用,重点是健康焦虑和强迫症,以及流感大流行的季节性对网络疑病的可能影响。最后,本章讨论了在大流行时期网络疑病症的可能治疗方案。
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引用次数: 1
Vachanamrut Visualization Vachanamrut可视化
Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-5753-2.ch006
C. Bhatt, Bhishm Daslaniya, Ghanshyam Patel, Divyesh Patel
The authors discuss their interaction with data using various data visualization techniques, which are a quick, easy way to convey concepts universally. Currently, data has become more and more important; it is also important how one can visualize that data in the mind. This chapter is based on extracting important information from one of the holy Swaminarayan scriptures. The authors explore the content of the Vachanamrut, a unique work of prose in the Gujarati language, which contains discourses of Lord Swaminarayan and his conversation with saints and devotees. They convert the data in graphical interface using some libraries of the R tool. So, one can get the main idea of that data quickly, without a need to explain more about that data. Summing it up, this chapter examines the techniques of describing data of any ancient scripture or ancient text in any language by visualizing that data.
作者讨论了他们使用各种数据可视化技术与数据的交互,这是一种快速,简单的方式来普遍传达概念。当前,数据变得越来越重要;如何在头脑中可视化这些数据也很重要。这一章是基于从一个神圣的斯瓦米那罗亚经典中提取的重要信息。作者探索的内容Vachanamrut,古吉拉特语的独特的散文作品,其中包含了主斯瓦米那拉扬的话语和他与圣徒和信徒的对话。他们使用R工具的一些库在图形界面中转换数据。因此,人们可以很快地得到数据的主要思想,而不需要对数据进行更多的解释。总结一下,本章考察了通过可视化数据来描述任何语言的任何古代经文或古代文本的数据的技术。
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引用次数: 0
Masculine Domination and Gender in Bourdieusian Sociology 布尔迪厄主义社会学中的男性统治与性别
Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-1774-1.ch014
Birol Demircan
In the study, Mexican director Alfonso Cuarón's movie Roma was examined. The movie takes place in Mexico in the 1970s, at a time when the society demanded change. Instead of questioning the traumatic background of being abandoned by the father, the director focused on the maid of the house and a disaster that happened to her. Alfonso Cuarón, who shot the film in black and white, created it as the director, producer, editor, screenwriter, and cinematographer of the movie. The movie, which is about women's loneliness and gender, will be evaluated based on Pierre Bourdieu's statements on masculine domination.
在这项研究中,墨西哥导演阿方索Cuarón的电影《罗马》被研究。这部电影发生在20世纪70年代的墨西哥,当时社会要求变革。导演没有质疑被父亲抛弃的创伤背景,而是把重点放在了家里的女佣和她身上发生的一场灾难上。拍摄黑白电影的阿方索Cuarón作为导演、制片人、剪辑师、编剧、摄影师等共同创作了这部电影。这部电影是关于女性的孤独和性别的,将以皮埃尔·布迪厄关于男性统治的陈述为基础进行评价。
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引用次数: 0
The Representation of Women in Feminist Cinema 女性主义电影中的女性形象
Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-1774-1.ch001
Elçin Akçora As, A. Parsa
In the art of cinema, which fulfills the function of a “dream factory” with its male-dominated narrative structure, men are represented in active roles with their actions, while women in passive roles that do not or cannot interfere with the flow of events with their inactions. This perception, which dominates the cinema, showed a change with the reflection of intellectual context of the Second Wave Feminism to the films. In this sense, in the study, Fried Green Tomatoes, regarded as a feminist film example by movie critics and directed by Jon Avnet in 1991, was chosen as a sample. In the study, structuralist narrative codes that construct meaning in the film are analyzed in the context of feminist thought and film theory paradigms. In the film, the “strong female character representations,” which are placed in the center of narrative and positioned to advance the story, are subjected in the foreground; these characters also stand against the known stereotyped roles imposed on women by traditional narrative cinema.
在以男性主导的叙事结构履行“梦工厂”功能的电影艺术中,男性以行动表现为主动角色,女性以不作为表现为被动角色,不或不能干涉事件的发展。这种主导电影的观念随着第二波女权主义思潮对电影的反思而发生了变化。在这个意义上,本研究选择了1991年由Jon Avnet执导的被影评人视为女权主义电影典范的《油炸绿番茄》作为样本。本文以女性主义思想和电影理论范式为背景,分析了在电影中建构意义的结构主义叙事符码。在影片中,被置于叙事中心、推动故事发展的“强势女性角色表现”被置于前景;这些角色也反对传统叙事电影强加给女性的刻板印象。
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引用次数: 1
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Advances in Media, Entertainment, and the Arts
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