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Disentangling the Impact of Omnichannel Integration on Consumer Behavior in Integrated Sales Channels 整合销售渠道中全渠道整合对消费者行为的影响
Pub Date : 2020-09-01 DOI: 10.25300/MISQ/2020/14121
Manuel Trenz, Daniel J. Veit, Chee‐Wee Tan
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引用次数: 30
First- or Second-Mover Advantage? The Case of IT-Enabled Platform Markets 先发优势还是后发优势?it驱动平台市场的案例
Pub Date : 2020-09-01 DOI: 10.25300/MISQ/2020/15273)
Haiyang Feng, Zhengrui Jiang, Minqiang Li, Nan Feng
Information technology-enabled platforms are playing an increasingly important role in the global economy. While some successful platforms entered their respective markets as pioneers, others were able to achieve market dominance despite starting as followers. This study investigates the conditions under which first-mover advantage (FMA) or second-mover advantage (SMA) occurs in a platform market, and derives their equilibrium order of market entries and optimal market entry timing. The first three determinants of FMA and SMA we identify are (1) quality improvement rate of the second mover, (2) length of demand window, and (3) length of market growth phase of demand window. When the two companies’ order of market entries is predetermined, the second mover having a higher initial platform quality than the first mover guarantees SMA, whereas the first mover having a higher initial platform quality than the second mover does not ensure FMA. In the latter case, the three determinants are needed to determine FMA and SMA. When the two companies’ order of market entries is endogenous, if any of the three determinants is sufficiently small, preemptive entry, in which both companies prefer to move early, is the equilibrium; otherwise, sequential entry, in which one company prefers to move early and the other prefers to move late, becomes the equilibrium in most cases. We also find that strong (same-side) network effects can weaken SMA and increase the possibility that both companies prefer early market entry, whereas strong cross-side network effects may strengthen SMA and increase the possibility that both companies prefer late market entry.
信息技术平台在全球经济中发挥着越来越重要的作用。虽然一些成功的平台以先行者的身份进入了各自的市场,但也有一些平台以追随者的身份获得了市场主导地位。本文研究了平台市场中先发优势(FMA)和后发优势(SMA)产生的条件,并推导了它们的市场进入均衡顺序和最优市场进入时机。我们确定的FMA和SMA的前三个决定因素是(1)后发者的质量改进率,(2)需求窗口的长度,(3)需求窗口的市场增长阶段的长度。当两家公司的市场进入顺序是预先确定的,后发者的初始平台质量比先发者高,可以保证SMA,而先发者的初始平台质量比后发者高,则不能保证FMA。在后一种情况下,需要三个决定因素来确定FMA和SMA。当两家公司的市场进入顺序是内生的,如果三个决定因素中的任何一个足够小,那么两家公司都倾向于提前进入的抢先进入就是均衡;否则,在大多数情况下,一个公司倾向于早行动而另一个公司倾向于晚行动的顺序进入就会成为均衡。我们还发现,强大的(同侧)网络效应可以削弱SMA,增加两家公司都倾向于早期进入市场的可能性,而强大的横向网络效应可以增强SMA,增加两家公司都倾向于较晚进入市场的可能性。
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引用次数: 6
Information Technology Identity: A Key Determinant of IT Feature and Exploratory Usage 信息技术身份:信息技术特征的关键决定因素及探索性使用
Pub Date : 2020-09-01 DOI: 10.25300/MISQ/2020/14607
Michelle Carter, S. Petter, V. Grover, J. Thatcher
Creative information technology usage by employees is the critical link between business technology investments and competitive advantage in a digital economy. However, to realize anticipated benefits, organizational leaders need a richer understanding of what drives individuals’ innovation with incumbent organizational technologies. In support of that aim, this study theorized the processes by which a new concept in IS research, IT identity, motivates different forms of IT usage in the post-adoption context. We mapped these processes to two variance models and validated IT identity’s influences for two different technologies. For theory, our results demonstrate IT identity’s role as a key determinant of IT feature and exploratory usage, refine understanding of the nomological net of IT use, and create new opportunities to understand individuals’ interactions with IT in the post-adoption context. For practice, this study offers actionable suggestions for how organizational leaders can encourage employees to leverage IT more effectively in their work. In doing so, this study opens the door for future investigations into the reciprocal relationship between individual IT usage and organizational and/or societal outcomes.
在数字经济中,员工创造性地使用信息技术是企业技术投资与竞争优势之间的关键联系。然而,为了实现预期的利益,组织领导者需要对现有组织技术驱动个人创新的因素有更深入的了解。为了支持这一目标,本研究将信息技术研究中的一个新概念——信息技术身份——在采用后的背景下激发不同形式的信息技术使用的过程理论化。我们将这些过程映射到两个方差模型,并验证了IT身份对两种不同技术的影响。在理论上,我们的研究结果证明了IT身份是IT特征和探索性使用的关键决定因素,完善了对IT使用的法理网络的理解,并创造了新的机会来理解个人在采用后的背景下与IT的互动。在实践中,本研究为组织领导者如何鼓励员工在工作中更有效地利用IT提供了可行的建议。通过这样做,本研究为未来调查个人IT使用与组织和/或社会结果之间的相互关系打开了大门。
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引用次数: 47
The Takeoff of Open Source Software: A Signaling Perspective Based on Community Activities 开源软件的起飞:基于社区活动的信号视角
Pub Date : 2020-09-01 DOI: 10.25300/MISQ/2020/12576
Pankaj Setia, B. Bayus, B. Rajagopalan
A few open source software (OSS) products exhibit an abrupt and significant increase in downloads. However, the majority of OSS products fail to gain much interest. Identifying early success is important for catalyzing growth in OSS markets. However, previous OSS research has not examined early product success dynamics and assumes adoption to be a continuous process. We propose OSS takeoff in adoptions as a measure of eventual product success. Takeoff is a nonlinear inflection point separating the early development from the growth phase in the product lifecycle. Using arguments from the signaling literature, we propose that community activities send signals about product quality and reduce information asymmetry faced by potential adopters of OSS products. Estimating a Cox proportional hazard model using a large sample of OSS products from SourceForge, we find that takeoff times are significantly associated with signals of quality deficiency and improvement. Further, we find that target audience and product innovativeness moderate this relationship.
一些开源软件(OSS)产品在下载方面表现出突然而显著的增长。然而,大多数OSS产品并没有获得太多的兴趣。识别早期成功对于促进OSS市场的增长非常重要。然而,以前的OSS研究并没有检查早期产品成功的动态,并假设采用是一个连续的过程。我们建议采用OSS作为衡量最终产品成功的标准。起飞是一个非线性拐点,将产品生命周期中的早期开发阶段与成长阶段分开。利用信号文献中的论据,我们建议社区活动发送有关产品质量的信号,并减少OSS产品潜在采用者面临的信息不对称。使用来自SourceForge的大量OSS产品样本估计Cox比例风险模型,我们发现起飞时间与质量不足和改进的信号显著相关。进一步,我们发现目标受众和产品创新调节了这种关系。
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引用次数: 9
The Effect of Shortening Lock-in Periods in Telecommunication Services 缩短电信服务锁定期的影响
Pub Date : 2020-09-01 DOI: 10.25300/MISQ/2020/14839
Baojiang Yang, M. Matos, Pedro A. Ferreira
We study the welfare implications of shortening the length of the lock-in period associated to triple play contracts using household level data for a period of 6 months from a large telecommunications provider. Using a multinomial logit model to explain consumer behavior we show that, in our setting, shortening the length of the lock-in period decreases the aggregated profit of the firms in the market more than it increases consumer surplus. This result arises because shortening the length of the lock-in period increases churn and the costs to set up service for the consumers that churn and join a new carrier supersede the increase in the consumers’ willingness to pay for service when the length of the lock-in period reduces. We also show that, in our setting, consumers are worse off with shorter lock-in periods if firms react by increasing prices to keep their profits. Therefore, regulators that introduce policies to shorten the length of lock-in periods may also need to consider policies that prevent firms from increasing prices (too much) in order to improve consumer well-being.
我们使用一家大型电信供应商提供的为期6个月的家庭数据,研究缩短与三网融合合同相关的锁定期长度对福利的影响。使用多项logit模型来解释消费者行为,我们表明,在我们的设置中,缩短锁定期的长度减少了市场上企业的总利润,而不是增加了消费者剩余。这一结果的产生是因为缩短锁定期的长度增加了流失,而为流失并加入新运营商的消费者建立服务的成本,取代了当锁定期缩短时消费者为服务付费意愿的增加。我们还表明,在我们的设定中,如果企业通过提高价格来保持利润,那么锁定期越短,消费者的处境就越糟。因此,在引入缩短锁定期的政策时,监管机构可能也需要考虑防止企业为了提高消费者福利而(过度)提高价格的政策。
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引用次数: 3
Is There a Genetic Basis for Information Search Propensity? A Genotyping Experiment 信息搜索倾向是否有遗传基础?基因分型实验
Pub Date : 2020-06-01 DOI: 10.25300/MISQ/2020/14718
Glenn J. Browne, E. Walden
In this work we explore the question of whether there is a genetic basis for people’s different propensities to search for information. Specifically, we test whether the rs1044396 polymorphism—one variation in the cholinergic receptor nicotinic alpha 4 (CHRNA4) gene—is a reliable predictor of propensity to search for information. A sample of 205 subjects performed an information search task and then donated genetic material, which was analyzed. Using these data we found that the rs1044396 polymorphism is associated with both search duration and the amount of information searched, contributing a genetic explanation for a portion of propensity to search for information. People with the C:C version of rs1044396 gathered 25% more information but spent 13% less time on each piece of information than people with T-alleles before making a decision. Thus, the amount of information that people gather and the temporal cost of gathering that information have a strong genetic component, which has implications for internet search strategies, information use, and information systems design.
在这项工作中,我们探讨了人们搜索信息的不同倾向是否有遗传基础的问题。具体来说,我们测试了rs1044396多态性——胆碱能受体烟碱α 4 (CHRNA4)基因的一种变异——是否是搜索信息倾向的可靠预测因子。205名受试者完成了一项信息搜索任务,然后捐赠了遗传物质,并对其进行了分析。利用这些数据,我们发现rs1044396多态性与搜索持续时间和搜索信息的数量有关,为搜索信息的部分倾向提供了遗传解释。携带C:C版本rs1044396基因的人在做决定之前比携带t等位基因的人多收集了25%的信息,但在每条信息上花费的时间却少了13%。因此,人们收集信息的数量和收集信息的时间成本具有很强的遗传成分,这对互联网搜索策略、信息使用和信息系统设计具有影响。
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引用次数: 3
Is Cybersecurity a Team Sport? A Multilevel Examination of Workgroup Information Security Effectiveness 网络安全是一项团队运动吗?工作组信息安全有效性的多级检验
Pub Date : 2020-06-01 DOI: 10.25300/MISQ/2020/15477
C. Yoo, Jahyun Goo, H. Rao
Organizations maintain their desired level of cybersecurity by evaluating the information security (ISec) effectiveness of their organizational units. Numerous ISec studies have delved into examining individual compliance, yet studies that develop an understanding about achieving the desired effect of the workgroup ISec have been scarce in the literature. Against this backdrop, this research note draws on the input–process– output framework to take a multilevel approach and examines how an individual security factor (“individual self-efficacy”) and two core workgroup mechanisms (“workgroup collective efficacy” and “security knowledge coordination”) can together affect workgroup information security effectiveness (WISE). Using a survey, data for the independent variables of the study was collected from 68 branch offices (with 536 employees in total) of a law enforcement agency in South Korea. Separately, for WISE, we obtained the branch offices’ annual security assessment scores from the organization. The results reveal the cross-level nature of WISE, suggesting that group mechanisms significantly mediate the relationship between individual self-efficacy and WISE. The results support the view that group mechanisms are important in ISec management and need to be considered alongside the individual-level analysis in the pursuit of workgroup ISec performance. The findings provide insightful implications for both theory and practice.
组织通过评估其组织单位的信息安全(ISec)有效性来维持其期望的网络安全水平。许多ISec研究已经深入研究了个体依从性,然而,关于实现工作组ISec预期效果的研究在文献中很少。在此背景下,本研究报告借鉴了投入-过程-产出框架,采用多层次的方法,研究了个人安全因素(“个人自我效能”)和两个核心工作组机制(“工作组集体效能”和“安全知识协调”)如何共同影响工作组信息安全有效性(WISE)。通过调查,本研究的自变量数据是从韩国某执法机构的68个分支机构(共有536名员工)中收集的。另外,对于WISE,我们从组织获得了分支机构的年度安全评估分数。研究结果表明,群体机制在个体自我效能感与智慧的关系中起着显著的中介作用。研究结果支持这样一种观点,即群体机制在ISec管理中很重要,在追求工作组ISec绩效时,需要与个人层面的分析一起考虑。研究结果为理论和实践提供了深刻的启示。
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引用次数: 18
Patient-Provider Engagement and its Impact on Health Outcomes: A Longitudinal Study of Patient Portal Use 患者-提供者参与及其对健康结果的影响:患者门户网站使用的纵向研究
Pub Date : 2020-06-01 DOI: 10.25300/MISQ/2020/14180
Chenzhang Bao, I. Bardhan, Harpreet Singh, Bruce A. Meyer, Kirk Kirksey
Hospitalization of patients with chronic diseases poses a significant burden on the healthcare system. Frequent hospitalization can be partially attributed to the failure of healthcare providers to engage effectively with their patients. Recently, patient portals have become popular as information technology (IT) platforms that provide patients with online access to their medical records and help them engage effectively with healthcare providers. Despite the popularity of these portals, there is a paucity of research on the impact of patient–provider engagement on patients’ health outcomes. Drawing on the theory of effective use, we examine the association between portal use and the incidence of subsequent patient hospitalizations, based on a unique, longitudinal dataset of patients’ portal use, across a 12-year period at a large academic medical center in North Texas. Our results indicate that portal use is associated with improvements in patient health outcomes along multiple dimensions, including the frequency of hospital and emergency visits, readmission risk, and length of stay. This is one of the first studies to conduct a large-scale, longitudinal analysis of a health IT system and its effect on individual-level health outcomes. Our results highlight the need for technologies that can improve patient–provider engagement and improve overall health outcomes for chronic disease management.
慢性疾病患者的住院治疗给医疗保健系统带来了巨大的负担。频繁住院可部分归因于医疗保健提供者未能有效地与患者接触。最近,患者门户作为信息技术(IT)平台变得流行起来,这些平台为患者提供对其医疗记录的在线访问,并帮助他们有效地与医疗保健提供者联系。尽管这些门户网站很受欢迎,但缺乏关于患者-提供者参与对患者健康结果影响的研究。根据有效使用理论,我们基于一个独特的、纵向的患者门户使用数据集,在北德克萨斯州的一个大型学术医疗中心的12年期间,研究了门户使用与随后患者住院发生率之间的关系。我们的研究结果表明,门户网站的使用与患者健康结果的改善有关,包括住院和急诊就诊的频率、再入院风险和住院时间。这是首批对卫生信息技术系统及其对个人健康结果的影响进行大规模纵向分析的研究之一。我们的研究结果强调了对技术的需求,这些技术可以提高患者与提供者的参与度,并改善慢性病管理的整体健康结果。
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引用次数: 31
Separate Versus Joint Evaluation: The Roles of Evaluation Mode and Construal Level In Technology Adoption 独立评价与联合评价:评价模式与解释水平在技术采用中的作用
Pub Date : 2020-06-01 DOI: 10.25300/MISQ/2020/14246
C. Ho, Weiling Ke, Hefu Liu, Patrick Y. K. Chau
Nowadays, people are faced with choices between or among alternative systems (joint evaluation, or JE mode), as opposed to evaluating only one system in isolation (separate evaluation, or SE mode). This research investigates how users make technology adoption decisions in these two contexts. Based on the context-specific theorization framework proposed by Hong et al. (2014) and integrating general evaluability theory and construal level theory, we theorize how evaluation mode (JE versus SE), as a usage context variable, interacts with other aspects of IS contexts to influence technology adoption. The IS contexts considered in this work include a user characteristic variable (construal level) and technology-related factors (perceived ease of use, PEoU, and perceived usefulness, PU). In two studies (N = 272 and N = 112), participants were presented with two new e-learning systems either in JE or SE mode. Because study (1) was conducted in two natural settings and study (2) had participants randomly assigned to manipulated evaluation modes, these two studies complement each other to offer internal and external validities. We found that in JE a higher construal level strengthened the effect of PEoU but weakened that of PU on technology adoption. These effects were reversed in SE. The findings suggest that users’ technology choices and preferences can be reversed by simply presenting the target system in different ways.
如今,人们面临着在多个备选系统(联合评价,或JE模式)之间进行选择,而不是单独评价一个系统(单独评价,或SE模式)。本研究调查了用户在这两种情况下如何做出技术采用决策。基于Hong et al.(2014)提出的情境特定的理论化框架,并整合一般可评估性理论和解释水平理论,我们理论化了评估模式(JE vs SE)作为使用情境变量如何与信息系统情境的其他方面相互作用,从而影响技术采用。本研究中考虑的信息系统背景包括用户特征变量(解释水平)和技术相关因素(感知易用性,PEoU和感知有用性,PU)。在两项研究中(N = 272和N = 112),参与者被提供了两种新的电子学习系统,一种是JE模式,另一种是SE模式。由于研究(1)是在两种自然环境中进行的,而研究(2)的参与者被随机分配到操纵评估模式中,这两项研究相互补充,提供了内部和外部效度。研究发现,在JE中,较高的解释水平增强了PEoU对技术采用的影响,而减弱了PU对技术采用的影响。这些效应在SE中被逆转。研究结果表明,用户的技术选择和偏好可以通过简单地以不同的方式呈现目标系统来逆转。
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引用次数: 16
When Statistical Significance Is Not Enough: Investigating Relevance, Practical Significance, and Statistical Significance 当统计显著性不够时:调查相关性、实际意义和统计显著性
Pub Date : 2020-06-01 DOI: 10.25300/MISQ/2020/13932
K. Mohajeri, Mostafa Mesgari, Allen S. Lee
The notions of significance and relevance have provoked much controversy and confusion among those who conduct and those who are intended to be informed by quantitative research in the information systems (IS) field. The history of quantitative research in the IS field and beyond reveals not only disputes over the adequacy of statistical significance to warrant the scientific merits of research, but also pleas for drawing attention to practical significance, as well as a lack of distinction between relevance and practical significance. This essay offers a remedial, overarching account. We establish the position that statistical significance, practical significance, and relevance are distinct qualities, where the latter two transcend mere statistical concerns and respectively refer to the distinct matters of research impressiveness and real-world usefulness. Furthermore, we draw attention to the importance of proper communication of quantitative/statistical analyses through a detailed examination of published IS research. Our examination gives rise to three major issues. The three issues are concerned with the proper communication of (1) research rigor, (2) practical significance, and (3) research relevance. We express our opinions with respect to the three issues and provide a number of recommendations.
重要性和相关性的概念在信息系统领域进行定量研究的人和打算从定量研究中获得信息的人之间引起了许多争议和混淆。信息系统领域及其他领域的定量研究历史不仅揭示了对统计显著性是否足以保证研究的科学价值的争论,而且还要求人们注意实际意义,以及相关性和实际意义之间缺乏区分。这篇文章提供了一个补救的、全面的解释。我们确立了统计显著性、实践显著性和相关性是不同品质的立场,其中后两者超越了单纯的统计问题,分别涉及研究印象和现实世界有用性的不同问题。此外,通过对已发表的IS研究的详细检查,我们提请注意定量/统计分析的适当沟通的重要性。我们的审查产生了三个主要问题。这三个问题涉及(1)研究严谨性,(2)实践意义,(3)研究相关性的适当沟通。我们就这三个问题发表意见,并提出若干建议。
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引用次数: 23
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