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The Effect of Digital Marketing through Instagram and Seasonal Discounts on Impulsive Buying on Mcdelivery Services 通过Instagram和季节性折扣进行数字营销对Mcdelivery服务冲动性购买的影响
Pub Date : 2021-04-06 DOI: 10.37278/insearch.v20i1.390
Hidayat Rizky Pratama, Ratih Hadiantini, Sabilla Saberina
This study aims to see the state and influence of digital marketing through Instagram and seasonal discounts on impulsive purchases on McDelivery services. The data shows McDelivery is in third place with a proportion of 21% as the most frequently used fast food delivery, this is presumably due to promotional services carried out by McDelivery on Digital Marketing via Instagram, where McDelivery is only promoted on the official Instagram account @McDonaldsid which makes The promos on the McDelivery service are less focused because they integrate with other promos. The population in this study were all McDelivery Indonesia users with a total population of 17,609 which came from the number of McDelivery application downloads on the app store and play store with a sample size of 100 respondents. By using survey research methods, with descriptive and associative types of research that aims to determine the existence of independent variables and to determine whether the influence of the dependent variable on the independent variable. The results of the large trial of the effect of digital marketing (X1) on impulsive buying (Y) is 30.73%. The big influence of seasonal discount (X2) on impulsive buying (Y) is 20.76%. The effect of digital marketing (X1) and seasonal discounts (X2) on impulsive buying (Y) is 57.80%, of which 40.20% is outside research.  
本研究旨在了解通过Instagram和McDelivery服务的季节性冲动购买折扣进行数字营销的现状和影响。数据显示,麦当劳外卖以21%的比例排名第三,是最常使用的快餐外卖,这可能是由于麦当劳外卖通过Instagram进行的数字营销推广服务,其中麦当劳外卖只在官方Instagram账号@McDonaldsid上进行推广,这使得麦当劳外卖服务上的促销活动不那么集中,因为它们与其他促销活动相结合。研究对象为《McDelivery Indonesia》的所有用户,总人数为17609人,数据来自该应用商店和游戏商店的McDelivery应用下载量,样本规模为100人。通过采用调查研究方法,结合描述性和联想性两种类型的研究,旨在确定自变量是否存在,并确定因变量是否对自变量产生影响。数字营销(X1)对冲动性购买(Y)影响的大型试验结果为30.73%。季节性折扣(X2)对冲动性购买(Y)的影响较大,为20.76%。数字营销(X1)和季节性折扣(X2)对冲动性购买(Y)的影响为57.80%,其中40.20%为外部研究。
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引用次数: 0
The Influence of Work Ethics and Employee Management Information Systems (SIMPEG) on Work Productivity of Employees Working in WFH at the Center for Atmospheric Science and Technology (PSTA) Lapan Bandung 职业道德和员工管理信息系统(SIMPEG)对WFH员工工作效率的影响,拉潘万隆大气科学与技术中心
Pub Date : 2021-04-06 DOI: 10.37278/insearch.v20i1.394
Adi Permana Sidik, Sabilla Saberina, Ratih Hadiantini
This study aims to determine the effect of work ethic and Employee Management Information System (SIMPEG) and work productivity of employees who work in WFH at the Center for Atmospheric Science and Technology (PSTA) LAPAN Bandung. The method used in this research is descriptive and verification with a quantitative approach. The population used in this study were all employees of the Center for Atmospheric Science and Technology totaling 88 respondents using non-probability sampling techniques, saturated samples. Based on the research results that work ethic is in the low category, Employee Management Information System (SIMPEG) is in the low category and work productivity is in the low category with the magnitude of the influence of work ethic on work productivity by 3%, Employee Management Information System (SIMPEG) on productivity work amounted to 6%, and the effect simultaneously amounted to 12.2%. The results of the study partially show that work ethic has an effect on work productivity, Employee Management Information System (SIMPEG) has no effect on work productivity. Simultaneously work ethic and Employee Management Information System (SIMPEG) affect work productivity.
本研究旨在探讨万隆大气科学与技术中心(PSTA) WFH工作人员的职业道德和员工管理信息系统(SIMPEG)对工作效率的影响。在本研究中使用的方法是描述性和定量的方法验证。本研究中使用的人口是大气科学与技术中心的所有员工,共有88名受访者使用非概率抽样技术,饱和样本。研究结果表明,职业道德对工作效率的影响程度为3%,员工管理信息系统(SIMPEG)对工作效率的影响程度为6%,而员工管理信息系统(SIMPEG)对工作效率的影响程度同时为12.2%。研究结果部分表明,职业道德对工作效率有影响,员工管理信息系统(SIMPEG)对工作效率没有影响。同时,职业道德和员工管理信息系统(SIMPEG)也影响着工作效率。
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引用次数: 0
The Effect of Taxes and Tunneling Incentives on Transfer Pricing 税收和隧道激励对转让定价的影响
Pub Date : 2021-04-06 DOI: 10.37278/insearch.v20i1.391
Putri Gantine Lestari
The Economic globalization had a huge impact on the development of international transactions. It is not uncommon for many companies to expand their business to foreign countries by forming multinational companies in several countries by making various investments and transactions on an international scale, one of which is by conducting transfer pricing. This study aims to see the effect of taxes and tunneling incentive on transfer pricing. This research method is quantitative research using multiple regression. The sample of this research is all multinational manufacturing companies listed on the Indonesia Stock Exchange 2017-2019 period, there 16 companies so that the total sample obtained is 48 samples. Based on the results of the research, it was found that taxation partially affected to transfer pricing and tunneling incentives had no effect on transfer pricing while simultaneously taxes and tunneling incentives had an effect on transfer pricing.
经济全球化对国际贸易的发展产生了巨大的影响。许多公司通过在国际范围内进行各种投资和交易,在几个国家成立跨国公司,将业务扩展到国外的情况并不少见,其中一种方式就是进行转移定价。本研究旨在探讨税收和隧道激励对转让定价的影响。本研究采用多元回归的定量研究方法。本研究的样本为2017-2019年期间在印尼证券交易所上市的所有跨国制造业公司,共有16家公司,因此获得的样本总数为48个样本。研究结果表明,税收对转让定价有部分影响,隧道激励对转让定价没有影响,而税收和隧道激励对转让定价有影响。
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引用次数: 1
Designing an Accounting Information System for Small and Medium Enterprises (UKM) Credit Installment Payments (A Case Study of the Baitut Tamwil Muhammadiyah Bina Insani Syari'ah Cooperative, Bina Insani, Sukajadi Branch, Bandung City)
Pub Date : 2021-04-06 DOI: 10.37278/insearch.v20i1.395
Titan Parama Yoga
Koperasi as a forum for business activities that are close to the community are also required to keep up with developments in technology and business. This is related to improving services to its members. This demand is not without reason because it is also seen from the perspective of competition. The increase in services provided by koperasi can also be used by koperasi to develop their business fields so that they can better support the economy of members in particular and society in general. The Accounting Information System for small and medium business (UKM) loan installment payments which will be designed at the KSPS BTM Bina Insani has the aim not only of improving services but also transparency of management, distribution and even reporting of savings and loans which have been one of the business sectors of the BTM KSPS. Bina Insani. The method of designing an accounting information system for small and medium business (SME) loan installments uses the waterfall method which in each stage will be evaluated whether it is in accordance with the needs and desires of the KSPS BTM Bina Insani where the process will start from planning and analyzing needs for anything which will be designed in the accounting information system for small and medium business (UKM) credit installment payments, the design of each menu is continued with coding and ends with testing of the system whether it is running well and as needed so that the accounting information system for credit installment payments small and medium enterprises (UKM) which will be designed later can help the KSPS BTM Bina Insani to maximize the payment of credit installments for small and medium enterprises (UKM) with trust.
Koperasi作为一个与社区密切相关的商业活动论坛,也需要跟上技术和商业的发展。这与改善对其成员的服务有关。这种要求并非没有理由,因为这也是从竞争的角度来看的。koperasi提供的服务的增加也可以被koperasi用来发展他们的业务领域,这样他们就可以更好地支持成员的经济,特别是整个社会。中小型企业(UKM)贷款分期付款的会计信息系统将在KSPS BTM Bina Insani设计,其目的不仅是改善服务,而且是管理,分配甚至报告储蓄和贷款的透明度,这是BTM KSPS的业务部门之一。比娜Insani。设计中小企业(SME)贷款分期付款会计信息系统的方法使用瀑布法,在每个阶段将评估它是否符合KSPS BTM Bina Insani的需求和愿望,该过程将从计划和分析任何将在中小企业(UKM)信贷分期付款会计信息系统中设计的需求开始。每个菜单的设计以编码继续进行,并以测试系统是否运行良好和是否需要结束,以便稍后设计的中小企业分期付款会计信息系统可以帮助KSPS BTM Bina Insani最大限度地信任中小企业分期付款。
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引用次数: 1
ANALYSIS OF COMMERCIAL BANKS 'HEALTH LEVEL OF BANK MANDIRI SHARE PRICE 2015-2019 2015-2019年商业银行曼迪利股价健康水平分析
Pub Date : 2021-01-29 DOI: 10.37278/insearch.v19i2.380
Aninditha Putri Kusumawardhani, Sabilla Saberina, Taufan Nursantika
This study aims to determine the effect of bank healthiness on stock prices especially in Bank Mandiri year 2015-2019. This research is to show that the Healthiness of a Commercial Bank is defined as the ability of a bank to carry out financial and banking operations normally and to be able to fulfill all its obligations in a manner that is in accordance with the prevailing laws and regulations. The regulations regarding the Healthiness of Commercial Banks that are applied in Indonesia cover various aspects of bank activities, from raising funds to the use and distribution of funds. Assessment of Commercial Bank Soundness includes an assessment of CAMEL (Capital, Assets Quality, Management, Earning, and Liquidity) factors. The objective of this research is healthiness of Bank Mandiri health enough because majority of indikator healthiness of Commercial Bank shows good result and maximal.
本研究旨在确定银行健康状况对股票价格的影响,特别是在2015-2019年曼迪利银行。本研究将商业银行的健康定义为银行能够正常开展金融和银行业务,并能够按照现行法律法规履行其所有义务的能力。在印度尼西亚实施的《商业银行健康条例》涵盖了银行活动的各个方面,从筹集资金到资金的使用和分配。商业银行稳健性评估包括对CAMEL(资本、资产质量、管理、收益和流动性)因素的评估。本研究的目的是曼迪利银行的足够健康,因为商业银行的大多数健康指标都显示出良好的结果和最大的健康。
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引用次数: 0
ANALYSIS OF THE IMPLEMENTATION OF GOOD CORPORATE GOVERNANCE AND LEVERAGE TO CORPORATE VALUE AND INCOME MANAGEMENT PRACTICES 分析实施良好的公司治理和杠杆,以企业价值和收益管理的做法
Pub Date : 2021-01-28 DOI: 10.37278/insearch.v19i2.379
Elan Rusnendar, A. Lestari
The purpose of this study is to examine the effect of Good Corporate Governance and Leverage to Firm Values and Earning Management. The sample of this study is companies in the consumer goods industry sector which are listed on the Indonesia Stock Exchange. The method used in determining the research sample is to use a purposive sampling method that is data collection techniques based on criteria, sample that meet the criteria are 21 companies during the 2015-2019 period. The data source used is secondary data where this research uses the annual report of the sample companies listed on the Indonesia Stock Exchange. Hypothesis testing using the t test and f test.
本研究旨在探讨良好公司治理与杠杆对企业价值与盈余管理的影响。本研究的样本是在印尼证券交易所上市的消费品行业公司。在确定研究样本时使用的方法是使用有目的的抽样方法,即基于标准的数据收集技术,符合标准的样本是2015-2019年期间的21家公司。使用的数据来源是二手数据,本研究使用的是在印度尼西亚证券交易所上市的样本公司的年度报告。假设检验使用t检验和f检验。
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引用次数: 0
Pengaruh Partisipatif Leadership Terhadap Motivasi Kerja Karyawan Pt. Jayamandiri Gemasejati Cabang Kopo 领导关系对Pt. Jayamandiri员工激励Kopo的真正老板的影响
Pub Date : 2020-12-14 DOI: 10.37278/insearch.v19i2.373
Ayu Nike Retnowati
Abstrak Dalam penelitian ini yang menjadi latar belakang adalah motivasi kerja karyawan di PT. Jayamandiri Gemasejati cabang Kopo dimana terdapat penurunan mengenai sasaran-sasaran dan tujuan baik individu maupun organisasi, karena memerlukan proses diantaranya upaya untuk mengembangkan, memotivasi, serta mengevaluasi keseluruhan sumber daya manusia dalam pencapaian tujuan. Penelitian ini bertujuan untuk mengetahui keadaan partisipatif leadership dan motivasi kerja karyawan pada PT. Jayamandiri Gemasejati cabang Kopo serta besar pengaruhnya. Penelitian ini menggunakan metode deskriptif, verifikatif dengan pendekatan kuantitatif. Populasi yang digunakan pada penelitian ini adalah seluruh karyawan PT. Jayamandiri Gemasejati cabang Kopo yang berjumlah 33 orang responden dengan menggunakan teknik non probability sampling atau sampel jenuh. Berdasarkan hasil yang diperoleh bahwa keadaan partisipatif leadership berada pada kategori cukup baik dan motivasi kerja berada pada kategori rendah. Berdasarkan hasil uji determinasi diperoleh bahwa partisipatif leadership berpengaruh sebesar 70,7 % terhadap motivasi kerja.
本研究的背景是PT. Jayamandiri bar的工作动机,在这种情况下,个人和组织的目标和目标都受到了损害,因为它们需要在实现目标的过程中发展、激励和评估整个人力资源。本研究旨在了解PT. Jayamandiri雇佣员工的参与性领导和动机,以及其影响深远。该研究采用定量方法的描述性、验证性方法。本研究使用的人口是PT. Jayamandiri shots的33名受访者使用非概率抽样技术或饱和性样本。根据所获得的结果,参与性领导状态是相当好的,工作动力是较低的类别。基于确定性测试结果,参与领导关系占工作动机的70.7%。
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引用次数: 0
Analysis of the Remaining Operating Results (SHU) Report In the Village Unit Cooperative (KUD) Mandiri Bangkit Jaya, Subang Regency 苏邦县Mandiri Bangkit Jaya村单位合作社剩余经营成果(SHU)报告分析
Pub Date : 2020-12-03 DOI: 10.37278/insearch.v19i2.367
Sakti Muda Nasution
Analysis of Remaining Business Results (SHU) at the Village Unit Cooperative (KUD) Mandiri Bangkit Jaya Subang Regency 2015-2019. This study aims to analyze the remaining business results (SHU) of the cooperative which is used to assess the financial performance of the Village Unit Cooperative (KUD) Mandiri Bangkit Jaya, Subang Regency. This research is descriptive quantitative research. The population in this study is the entire financial report of the Village Unit Cooperative (KUD) Mandiri Bangkit Jaya District of Subang for the last 5 (five) years 2015-2019, while the sample in this study is the balance sheet and calculation of the remaining business results (SHU) for 5 (five) the last year 2015-2019. The data analysis technique used is the horizontal technique and the vertical technique. The research findings show that the achievement of remaining business results (SHU) obtained by the Village Unit Cooperative (KUD) Mandiri Bangkit Jaya in the Subang Regency during the last 5 (five) periods, namely the 2015-2019 period, shows good achievement. Based on the results of the analysis of vertical techniques and horizontal techniques, the cooperative's remaining operating income (SHU) has increased every period. Based on the percentage of own capital and fixed assets owned by the cooperative, the financial performance of the Village Unit Cooperative (KUD) Mandiri Bangkit Jaya in Subang Regency for the last 5 (five) years, namely the 2015-2019 period showed good performance.
Mandiri Bangkit Jaya Subang Regency村单位合作社(KUD) 2015-2019年剩余业务成果分析。本研究旨在分析合作社的剩余经营成果(SHU),用于评估苏邦县Mandiri Bangkit Jaya村单位合作社(KUD)的财务绩效。本研究为描述性定量研究。本研究中的人口是苏邦Mandiri Bangkit Jaya地区村单位合作社(KUD) 2015-2019年过去5年(5年)的整个财务报告,而本研究中的样本是2015-2019年最后5年(5年)的资产负债表和剩余业务成果(SHU)的计算。使用的数据分析技术是水平技术和垂直技术。研究结果表明,苏邦县村单位合作社(KUD) Mandiri Bangkit Jaya在过去5(5)个期间(即2015-2019年期间)取得的剩余经营成果(SHU)取得了良好的成就。根据垂直技术和水平技术的分析结果,合作社的剩余营业收入(SHU)逐期递增。根据合作社拥有的自有资本和固定资产的百分比,苏邦县Mandiri Bangkit Jaya村单位合作社(KUD)在过去五(5)年,即2015-2019年期间的财务业绩表现良好。
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引用次数: 0
Analysis of the application of the raw material inventory management system at PT. Inkomas Lestari to suppress the inventory cost by using the economic order quantity (EOQ) method 分析了原材料库存管理系统在PT. Inkomas Lestari公司运用经济订货量(EOQ)法抑制库存成本的应用
Pub Date : 2020-12-02 DOI: 10.37278/insearch.v19i2.365
Ira Valentina Silalahi
This Research was conducted with the aim of reducing inventory costs by calculating the safety stock needed by companies using the Economic Order Quantity (EOQ) method. Based on the calculation results, it is known that PT. Inkomas Lestari with the EOQ method obtained a total inventory costs of Rp.1.888.637.963 which is lower than the company using conventional methods which have to pay a fee of Rp. 2.112.320.822, then the difference in total inventory cost is Rp. 223.682.857. This means that the Economic Order Quantity (EOQ) method can be considered more efficient compared to the conventional method currently being applied by the company
本研究采用经济订货量法(Economic Order Quantity, EOQ)计算企业所需的安全库存,以降低库存成本。根据计算结果可知,PT. Inkomas Lestari采用EOQ法得到的总库存成本为Rp.1.888.637.963,低于采用常规方法需要支付Rp. 2.112.320.822的费用,则总库存成本之差为Rp. 223.682.857。这意味着与公司目前使用的传统方法相比,经济订货量(EOQ)方法可以被认为更有效
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引用次数: 0
Centrality Measurement on Fiber Optic Network Graph Palapa Ring Timur II 光纤网络图Palapa环的中心性测量II
Pub Date : 2020-12-02 DOI: 10.37278/insearch.v19i2.364
H. Napitupulu, E. Carnia, Muhammad Deni Johansyah
The study of centrality measurement is still a developing topic recently. Centrality measures can also be applied to palapa networks. In this study, it was determined which city in the connected eastern palapa ring optic fiber network II which had the highest centrality compared to other cities. The calculation is done by measuring four types of centralities, namely degree, closeness, betweenness, and eigenvector. Calculations are done using Python software, and its syntax are given in this paper. The four centrality results from each type are compared and as a result, the most important cities in this eastern palapa ring optic fiber network II are obtained.
中心性测量是一个新兴的研究课题。中心性测量也可以应用于腭神经网络。在本研究中,确定了连接的东部palapa环形光纤网络II中哪个城市与其他城市相比具有最高的中心性。计算是通过测量四种类型的中心性来完成的,即度、接近度、中间度和特征向量。本文使用Python软件进行计算,并给出了Python的语法。比较了每种类型的四种中心性结果,得出了东部palapa环形光纤网络II中最重要的城市。
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引用次数: 0
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