John and Helen Farrell faced a major turning point in their business. For the previous 6 years, their consultancy had been developing content for the clients of a major broker, making them a business-tobusiness (B2B) supplier. Originally, that content had been dominated by traditional media types, such as DVDs, audio books, and printed materials. Subsequently, their focus had gradually changed to mobile devices. Recently, however, health issues, a weak economy, and competing educational commitments had forced them to terminate the relationship, at considerable personal expense. Without that captive marketing relationship, their business had become far more risky. On the other hand, if they were successful, the potential for profit was correspondingly greater.
{"title":"Selling eBooks to the Home School Market","authors":"T. Gill, W. F. Murphy, Sandra Sanchez Murphy","doi":"10.28945/1709","DOIUrl":"https://doi.org/10.28945/1709","url":null,"abstract":"John and Helen Farrell faced a major turning point in their business. For the previous 6 years, their consultancy had been developing content for the clients of a major broker, making them a business-tobusiness (B2B) supplier. Originally, that content had been dominated by traditional media types, such as DVDs, audio books, and printed materials. Subsequently, their focus had gradually changed to mobile devices. Recently, however, health issues, a weak economy, and competing educational commitments had forced them to terminate the relationship, at considerable personal expense. Without that captive marketing relationship, their business had become far more risky. On the other hand, if they were successful, the potential for profit was correspondingly greater.","PeriodicalId":202502,"journal":{"name":"J. Inf. Technol. Educ. Discuss. Cases","volume":"128 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128197812","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Huang Le, N. Sriratanaviriyakul, M. Nkhoma, Hung Xuan Vo
Ho Chi Minh City Open University (HCMCOU), a Vietnamese education provider established in 1993, decided to improve its IT areas to facilitate a timely response to the rapid development of technology including the implementation of IT in the governance of the university, whereby the top/middle management levels were able to get involved in the operations of the entire organization. HCMCOU had five satellite campuses providing academic training, and the main campus had the role of providing instructions to the other campuses. This required a system that could provide a website to link all campuses that worked seamlessly. As a result, in 2010, Mr Lam, Rector of HCMCOU, made a decision to develop a new system known as the LMS (Learning Management System) with the key purpose of enhancing the management and the quality of training. The objective was to maintain two competitive advantages – distance learning and high-quality programmes. The new system aimed to not only eliminate the geographic barriers for administrators, students, and instructors, but also to monitor the performance of students and facilitate real time communications between administrators, lecturers, and students.
{"title":"Ho Chi Minh City Open University: IT Governance in Vietnamese Higher Education","authors":"Huang Le, N. Sriratanaviriyakul, M. Nkhoma, Hung Xuan Vo","doi":"10.28945/2055","DOIUrl":"https://doi.org/10.28945/2055","url":null,"abstract":"Ho Chi Minh City Open University (HCMCOU), a Vietnamese education provider established in 1993, decided to improve its IT areas to facilitate a timely response to the rapid development of technology including the implementation of IT in the governance of the university, whereby the top/middle management levels were able to get involved in the operations of the entire organization. HCMCOU had five satellite campuses providing academic training, and the main campus had the role of providing instructions to the other campuses. This required a system that could provide a website to link all campuses that worked seamlessly. As a result, in 2010, Mr Lam, Rector of HCMCOU, made a decision to develop a new system known as the LMS (Learning Management System) with the key purpose of enhancing the management and the quality of training. The objective was to maintain two competitive advantages – distance learning and high-quality programmes. The new system aimed to not only eliminate the geographic barriers for administrators, students, and instructors, but also to monitor the performance of students and facilitate real time communications between administrators, lecturers, and students.","PeriodicalId":202502,"journal":{"name":"J. Inf. Technol. Educ. Discuss. Cases","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128841789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Web Piston is a successful enterprise that provides its small business and individual clients with automated web design and web hosting services. Owing to the rapidly changing competitive environment, however, the company’s founder, Ricardo Lasa, feels that a change in strategy is necessary. The case describes the competitive environment for web hosting and outlines four alternative strategies: 1) becoming a “freemium” player, 2) becoming a custom web site developer, 3) creating a marketplace to match web clients and developers, and 4) focusing on developing portals for deployment on social networking sites. The principal objective of the case is to provide a rationale for making the decision, or to offer an alternative strategy. A teaching note may be obtained from Dr. T. Grandon Gill (grandon@usf.edu). The case is almost entirely undisguised and was specifically intended to focus on building judgment/evaluation skills in the presence of considerable uncertainty.
Web Piston是一家成功的企业，为小型企业和个人客户提供自动化网页设计和网络托管服务。然而，由于竞争环境的迅速变化，该公司的创始人里卡多·拉萨(Ricardo Lasa)认为有必要改变战略。该案例描述了网络托管的竞争环境，并概述了四种备选策略:1)成为“免费增值”玩家，2)成为定制网站开发者，3)创建一个市场来匹配网络客户和开发者，4)专注于开发用于社交网站部署的门户。案例的主要目的是提供做出决策的基本原理，或者提供一种替代策略。教学笔记可从T. Grandon Gill博士处获得(grandon@usf.edu)。这个案例几乎是完全不加掩饰的，并且特别旨在关注在存在相当大的不确定性的情况下建立判断/评估技能。
{"title":"Web Piston: Choosing a New Strategy","authors":"T. Gill, Ricardo Lasa","doi":"10.28945/1702","DOIUrl":"https://doi.org/10.28945/1702","url":null,"abstract":"Web Piston is a successful enterprise that provides its small business and individual clients with automated web design and web hosting services. Owing to the rapidly changing competitive environment, however, the company’s founder, Ricardo Lasa, feels that a change in strategy is necessary. The case describes the competitive environment for web hosting and outlines four alternative strategies: 1) becoming a “freemium” player, 2) becoming a custom web site developer, 3) creating a marketplace to match web clients and developers, and 4) focusing on developing portals for deployment on social networking sites. The principal objective of the case is to provide a rationale for making the decision, or to offer an alternative strategy. A teaching note may be obtained from Dr. T. Grandon Gill (grandon@usf.edu). The case is almost entirely undisguised and was specifically intended to focus on building judgment/evaluation skills in the presence of considerable uncertainty.","PeriodicalId":202502,"journal":{"name":"J. Inf. Technol. Educ. Discuss. Cases","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115853907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Rick Skaggs took a deep breath and stared intently out the window of his corner office located on the campus of the University of South Florida. He had heard that renowned professors at MIT were paid to stare out their window and think about hard problems. He was thinking about hard problems and he was staring out the window, but he was not a professor at MIT. Rick Skaggs had been the President and CEO of the USF Federal Credit Union for the last two years. The Chairman of the Board of Directors often “joked” about Mr. Skaggs as still being on probation. Sometimes it felt like that.
{"title":"USF Federal Credit Union","authors":"R. Will, Ricky Skaggs","doi":"10.28945/1755","DOIUrl":"https://doi.org/10.28945/1755","url":null,"abstract":"Rick Skaggs took a deep breath and stared intently out the window of his corner office located on the campus of the University of South Florida. He had heard that renowned professors at MIT were paid to stare out their window and think about hard problems. He was thinking about hard problems and he was staring out the window, but he was not a professor at MIT. Rick Skaggs had been the President and CEO of the USF Federal Credit Union for the last two years. The Chairman of the Board of Directors often “joked” about Mr. Skaggs as still being on probation. Sometimes it felt like that.","PeriodicalId":202502,"journal":{"name":"J. Inf. Technol. Educ. Discuss. Cases","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124835892","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Although introducing a new product line could be a big risk, it is vital for the growth of Tiki.VN... But what product should I choose?
虽然引入新的产品线可能会有很大的风险，但这对tiki的发展至关重要。但是我应该选择什么产品呢?
{"title":"Tiki.VN: E-commerce & Entrepreneurship in Vietnam","authors":"N. Sriratanaviriyakul, M. Nkhoma, H. Pham","doi":"10.28945/1880","DOIUrl":"https://doi.org/10.28945/1880","url":null,"abstract":"Although introducing a new product line could be a big risk, it is vital for the growth of Tiki.VN... But what product should I choose?","PeriodicalId":202502,"journal":{"name":"J. Inf. Technol. Educ. Discuss. Cases","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134429052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Aim/Purpose: The directors of Tech Latinas were happy with what they had created and the impact their company had made in Ecuador, Peru and Guatemala. Now that they had seen their vision come to fruition in ways that were astounding to them. They wanted to take the next steps in growing their business so Tech Latinas mission could spread beyond its current bounds. Before working out the logistics, the Tech Latina team expanded their vision. They wanted to scale Tech Latinas throughout Latin America. They hoped to find the best talent among the 37 million young women in these countries who were currently either unemployed or informally employed. They estimated that 1.2 million web developers in Latin America would be required that by 2025. Background: The entrepreneurial tech wave has hit Latin America hard, and it appears to be gaining momentum. A new generation of millennials and post-millennials, led by a group of early entrepreneurs in their late 30s to early 50s, believes that it can improve lives by creating new and better solutions to everyday problems. One such area is teaching coding and tech skills to women who live in middle to low-income Latin American households. Despite the advantages and opportunities, there are also great obstacles to make it all happen in Latin America. Some cultural and some systemic. Culturally, Latin Americans are very averse to risk, and most only invest in “secure” ventures such as real estate. The lack of financial education is a key factor that does not allow potential entrepreneurs to thrive. On the systemic side, corruption, lack of institutional trust and impunity are probably the biggest hurdles to surpass in the next few years. Companies need to think globally and compete against global competitors. Methodology: Data was collected through a qualitative approach with several in-depth interviews Contribution: In following trends of Latin American growth and development, the main opportunities will end up being in the technology sector as advances in education and know-how disseminate. The hope is that this knowledge gap will provide jobs for millions trying to lift themselves out of poverty. Findings: That nascent ventures in Latin America face different and unique challages. The ability to scale and the lack of capital that would invest in social causes is unfortunately scarce in the region. This makes it difficult to Recommendations for Practitioners: This case could be used for discussion around lessons from emerging market entrepreneurship. Many strategies of the struggles and triumphs of Latin American entrepreneurs are worth noting as practitioners due to the acute necessity-driven approach to many Latin American entrepreneurs toward venture success. Recommendation for Researchers: Maybe employing a scale of some sort to differentiate net impact socially and economically these tech educational training facilities Impact on Society: That there is a need to support organic entreprene
{"title":"Tech Latinas: Latin American Women for Technology","authors":"Ry Schill, Angela Schill, Noah P. Schill","doi":"10.28945/4843","DOIUrl":"https://doi.org/10.28945/4843","url":null,"abstract":"Aim/Purpose: The directors of Tech Latinas were happy with what they had created and the impact their company had made in Ecuador, Peru and Guatemala. Now that they had seen their vision come to fruition in ways that were astounding to them. They wanted to take the next steps in growing their business so Tech Latinas mission could spread beyond its current bounds. Before working out the logistics, the Tech Latina team expanded their vision. They wanted to scale Tech Latinas throughout Latin America. They hoped to find the best talent among the 37 million young women in these countries who were currently either unemployed or informally employed. They estimated that 1.2 million web developers in Latin America would be required that by 2025. \u0000\u0000Background: The entrepreneurial tech wave has hit Latin America hard, and it appears to be gaining momentum. A new generation of millennials and post-millennials, led by a group of early entrepreneurs in their late 30s to early 50s, believes that it can improve lives by creating new and better solutions to everyday problems. One such area is teaching coding and tech skills to women who live in middle to low-income Latin American households. \u0000Despite the advantages and opportunities, there are also great obstacles to make it all happen in Latin America. Some cultural and some systemic. Culturally, Latin Americans are very averse to risk, and most only invest in “secure” ventures such as real estate. The lack of financial education is a key factor that does not allow potential entrepreneurs to thrive. On the systemic side, corruption, lack of institutional trust and impunity are probably the biggest hurdles to surpass in the next few years. Companies need to think globally and compete against global competitors. \u0000\u0000\u0000Methodology: Data was collected through a qualitative approach with several in-depth interviews \u0000\u0000Contribution: In following trends of Latin American growth and development, the main opportunities will end up being in the technology sector as advances in education and know-how disseminate. The hope is that this knowledge gap will provide jobs for millions trying to lift themselves out of poverty. \u0000\u0000\u0000Findings: That nascent ventures in Latin America face different and unique challages. The ability to scale and the lack of capital that would invest in social causes is unfortunately scarce in the region. This makes it difficult to \u0000\u0000Recommendations for Practitioners: This case could be used for discussion around lessons from emerging market entrepreneurship. Many strategies of the struggles and triumphs of Latin American entrepreneurs are worth noting as practitioners due to the acute necessity-driven approach to many Latin American entrepreneurs toward venture success. \u0000\u0000Recommendation for Researchers: Maybe employing a scale of some sort to differentiate net impact socially and economically these tech educational training facilities \u0000\u0000Impact on Society: That there is a need to support organic entreprene","PeriodicalId":202502,"journal":{"name":"J. Inf. Technol. Educ. Discuss. Cases","volume":"17 13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131250010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jessica Deleanides, K. Gebhardt, Justin Hurd, C. Stanley
Justin Hurd, a regional manager for Marten Transport, Ltd. (Marten), hung up the phone feeling frustrated following a call with his Division VP. The mandate he received was simple--improve operational efficiencies and reduce operational costs. Justin saw his company do amazing things. He saw the company thrive by delivering loads quickly, efficiently and accurately to its customers. They always maintained a good work ethic and honest business practices, even in the face of high stress and publicity. He even saw his company make leaps and bounds in how much technology they utilized, from GPS tracking to data analytics.
{"title":"Big Data: can IT be Managed?","authors":"Jessica Deleanides, K. Gebhardt, Justin Hurd, C. Stanley","doi":"10.28945/3647","DOIUrl":"https://doi.org/10.28945/3647","url":null,"abstract":"Justin Hurd, a regional manager for Marten Transport, Ltd. (Marten), hung up the phone feeling frustrated following a call with his Division VP. The mandate he received was simple--improve operational efficiencies and reduce operational costs. Justin saw his company do amazing things. He saw the company thrive by delivering loads quickly, efficiently and accurately to its customers. They always maintained a good work ethic and honest business practices, even in the face of high stress and publicity. He even saw his company make leaps and bounds in how much technology they utilized, from GPS tracking to data analytics.","PeriodicalId":202502,"journal":{"name":"J. Inf. Technol. Educ. Discuss. Cases","volume":"79 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132350377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Lee-En Chung, the owner of Ivy Ventures, Inc., smiled mischievously as she made this comment. The conventional wisdom was that every business needed a website. Her business—a one person construction consulting firm—had done very well without the web. Instead, she had always focused on building relationships. By doing so she had managed to succeed in a heavily male-dominated profession, developing her own unique style in the process. She laughed as she told the story about the pink plastic skin that covered her laptop keyboard and coordinated with her cell phone. On the practical side, it kept out the dust of the construction sites that she visited nearly every day. But the color served an equally important role. None of the workers she dealt with would consider even touching—much less walking off with— anything that pink! In other words, form and function complemented each other perfectly.
{"title":"Lee-en Chung: Should I have a Website?","authors":"T. Gill","doi":"10.28945/1703","DOIUrl":"https://doi.org/10.28945/1703","url":null,"abstract":"Lee-En Chung, the owner of Ivy Ventures, Inc., smiled mischievously as she made this comment. The conventional wisdom was that every business needed a website. Her business—a one person construction consulting firm—had done very well without the web. Instead, she had always focused on building relationships. By doing so she had managed to succeed in a heavily male-dominated profession, developing her own unique style in the process. She laughed as she told the story about the pink plastic skin that covered her laptop keyboard and coordinated with her cell phone. On the practical side, it kept out the dust of the construction sites that she visited nearly every day. But the color served an equally important role. None of the workers she dealt with would consider even touching—much less walking off with— anything that pink! In other words, form and function complemented each other perfectly.","PeriodicalId":202502,"journal":{"name":"J. Inf. Technol. Educ. Discuss. Cases","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115145067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Glenn Smith, Associate Professor in the College of Education at the University of South Florida (USF), pondered the challenge presented by the need to transform his research into a marketable product. For more than two years he had worked with doctoral students and his wife, Mieke Caris, to develop a platform for embedding games into online books. Classroom testing in the Netherlands and elsewhere had demonstrated the efficacy of the approach. The next step required was commercialization, without which the benefits of using the technology could not be realized on a broader scale.
{"title":"IMAPBOOK: Engaging Young Readers with Games","authors":"T. Gill, G. Smith","doi":"10.28945/1915","DOIUrl":"https://doi.org/10.28945/1915","url":null,"abstract":"Glenn Smith, Associate Professor in the College of Education at the University of South Florida (USF), pondered the challenge presented by the need to transform his research into a marketable product. For more than two years he had worked with doctoral students and his wife, Mieke Caris, to develop a platform for embedding games into online books. Classroom testing in the Netherlands and elsewhere had demonstrated the efficacy of the approach. The next step required was commercialization, without which the benefits of using the technology could not be realized on a broader scale.","PeriodicalId":202502,"journal":{"name":"J. Inf. Technol. Educ. Discuss. Cases","volume":"124 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128096862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Vo Thi Trung Trinh, N. Sriratanaviriyakul, M. Nkhoma, H. Pham
Adopting organisational innovation practices can be seen as an essential method for enterprises to deal with the economic downturn. However, it was not easy to do so...
采用组织创新实践可以看作是企业应对经济衰退的重要方法。然而，做到这一点并不容易……
{"title":"PATSOFT: The Vietnamese ERP Solutions Provider","authors":"Vo Thi Trung Trinh, N. Sriratanaviriyakul, M. Nkhoma, H. Pham","doi":"10.28945/1876","DOIUrl":"https://doi.org/10.28945/1876","url":null,"abstract":"Adopting organisational innovation practices can be seen as an essential method for enterprises to deal with the economic downturn. However, it was not easy to do so...","PeriodicalId":202502,"journal":{"name":"J. Inf. Technol. Educ. Discuss. Cases","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116635806","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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