首页 > 最新文献

Production and Operations Management最新文献

英文 中文
EXPRESS: Magnify Cascades of eWOM on Social Networks: the Roles of User, Product, and Relationship Characteristics 快讯:社交网络上电子口碑的放大级联:用户、产品和关系特征的作用
IF 5 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-04-22 DOI: 10.1177/10591478241252689
Zhihong Ke, De Liu, Daniel L. Brass
Firms are increasingly relying on electronic word-of-mouth (eWOM), in the form of online reviews and social media posts, to sell their products or services. A pivotal component of managing eWOM is to understand and, potentially influence, how one consumer’s eWOM can lead to another’s – a process called behavioral cascading. While prior eWOM research has established the importance of behavioral cascading between connected users, there is little understanding of what factors could impact the likelihood of such cascades. To address this gap, we draw on the theory of competitive altruism to identify several moderators of behavioral cascading in eWOM. Our empirical tests using an online review dataset from Yelp show that eWOM cascading between a followee and a follower is less likely when the followee is a high-status member, a female, or has a strong connection with the follower; and more likely when the product in consideration is inexpensive. These findings provide valuable insights about the behavioral cascading process in eWOM and hold implications for social media platforms and sellers to facilitate the cascades of eWOM between connected consumers.
企业越来越依赖电子口碑(eWOM),以在线评论和社交媒体帖子的形式来销售产品或服务。管理电子口碑的一个关键要素是了解并潜在地影响一个消费者的电子口碑如何导致另一个消费者的电子口碑--这一过程被称为行为级联。虽然先前的网络口碑研究已经确定了联网用户之间行为级联的重要性,但对于哪些因素会影响这种级联的可能性却知之甚少。为了弥补这一不足,我们借鉴了竞争性利他主义理论,找出了网络口碑中行为连带的几个调节因素。我们使用 Yelp 的在线评论数据集进行的实证测试表明,当被关注者是高地位成员、女性或与关注者关系密切时,被关注者和关注者之间的网络口碑连带效应就会降低;当考虑的产品价格低廉时,连带效应就会增加。这些发现为网络口碑的行为级联过程提供了有价值的见解,并对社交媒体平台和卖家促进关联消费者之间的网络口碑级联产生了影响。
{"title":"EXPRESS: Magnify Cascades of eWOM on Social Networks: the Roles of User, Product, and Relationship Characteristics","authors":"Zhihong Ke, De Liu, Daniel L. Brass","doi":"10.1177/10591478241252689","DOIUrl":"https://doi.org/10.1177/10591478241252689","url":null,"abstract":"Firms are increasingly relying on electronic word-of-mouth (eWOM), in the form of online reviews and social media posts, to sell their products or services. A pivotal component of managing eWOM is to understand and, potentially influence, how one consumer’s eWOM can lead to another’s – a process called behavioral cascading. While prior eWOM research has established the importance of behavioral cascading between connected users, there is little understanding of what factors could impact the likelihood of such cascades. To address this gap, we draw on the theory of competitive altruism to identify several moderators of behavioral cascading in eWOM. Our empirical tests using an online review dataset from Yelp show that eWOM cascading between a followee and a follower is less likely when the followee is a high-status member, a female, or has a strong connection with the follower; and more likely when the product in consideration is inexpensive. These findings provide valuable insights about the behavioral cascading process in eWOM and hold implications for social media platforms and sellers to facilitate the cascades of eWOM between connected consumers.","PeriodicalId":20623,"journal":{"name":"Production and Operations Management","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140673303","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
EXPRESS: Optimizing Production Relocation Timing Decisions 快讯:优化生产转移时间决策
IF 5 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-04-22 DOI: 10.1177/10591478241252687
G. Fruchter, Ashutosh Prasad, Thomas Reutterer
In a globalized economy, companies face a range of challenges and opportunities related to relocating production activities to a new country. Relocation can yield significant cost savings and other benefits, but there are also risks including potential damage to the brand image. Thus, firms need to carefully evaluate when to relocate and when to stop production in a particular location. We formulate an optimal control model and derive analytical as well as numerical results to provide insights into the optimal relocation timing and production stoppage decisions. We show that factors like higher relocation cost, higher production costs in the relocation country but high brand image in the country of origin, can postpone production relocation. Competitive effects alter relocation timing, particularly when the firm faces direct competition and asymmetric negative cross-image spillover effects with the rival brand in the home or relocation country. The paper discusses illustrative examples and derives implications for the timing of relocation and the duration of production in the relocation country.
在全球化经济中,企业在将生产活动迁往新的国家时面临着一系列挑战和机遇。搬迁可以节省大量成本并带来其他好处,但也存在风险,包括对品牌形象的潜在损害。因此,企业需要仔细评估何时搬迁,何时停止在某地的生产。我们建立了一个最优控制模型,并得出了分析和数值结果,为最优搬迁时机和停产决策提供了启示。我们发现,较高的搬迁成本、搬迁国较高的生产成本以及原产国较高的品牌形象等因素都会推迟生产搬迁。竞争效应会改变搬迁时机,尤其是当企业面临直接竞争以及与原籍国或搬迁国竞争对手品牌的非对称负交叉形象溢出效应时。本文讨论了一些示例,并得出了迁移时机和在迁移国生产持续时间的影响。
{"title":"EXPRESS: Optimizing Production Relocation Timing Decisions","authors":"G. Fruchter, Ashutosh Prasad, Thomas Reutterer","doi":"10.1177/10591478241252687","DOIUrl":"https://doi.org/10.1177/10591478241252687","url":null,"abstract":"In a globalized economy, companies face a range of challenges and opportunities related to relocating production activities to a new country. Relocation can yield significant cost savings and other benefits, but there are also risks including potential damage to the brand image. Thus, firms need to carefully evaluate when to relocate and when to stop production in a particular location. We formulate an optimal control model and derive analytical as well as numerical results to provide insights into the optimal relocation timing and production stoppage decisions. We show that factors like higher relocation cost, higher production costs in the relocation country but high brand image in the country of origin, can postpone production relocation. Competitive effects alter relocation timing, particularly when the firm faces direct competition and asymmetric negative cross-image spillover effects with the rival brand in the home or relocation country. The paper discusses illustrative examples and derives implications for the timing of relocation and the duration of production in the relocation country.","PeriodicalId":20623,"journal":{"name":"Production and Operations Management","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140675229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
EXPRESS: Counterfeit Competition with Strategic Consumers 快递:与战略消费者的假冒竞争
IF 5 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-04-22 DOI: 10.1177/10591478241252149
Yucheng Ding, Xu Guan, Jiannan Ke
This paper investigates competition between a branded firm selling a durable good over two periods and a deceptive counterfeiter entering the market in the second period. The two firms engage in a price signaling game in which the branded firm designs its price strategy over two periods, and strategic consumers decide whether to buy the authentic product upfront or wait until the second period. We find that the branded firm may benefit from the counterfeit competition if the quality gap between the two products is sufficiently large. The intuition is that the branded firm would charge a high second-period price to signal its authenticity, inducing more consumers to buy the genuine product upfront. This strategy allows the branded firm to increase its first-period price and demand simultaneously, thus effectively mitigating the time-inconsistency problem. Otherwise, when the quality gap is small, counterfeit competition leads to reduced profits for the authentic product. These results remain robust throughout several extensions of the base model, including partially informed or naive consumers, asymmetric retail channels, post-purchase regret, and endogenized counterfeit.
本文研究了在两个时期内销售耐用品的品牌企业与在第二个时期进入市场的欺骗性仿冒者之间的竞争。两家公司进行价格信号博弈,其中品牌公司在两个时期内设计其价格策略,而战略性消费者则决定是先购买正品还是等到第二个时期再购买。我们发现,如果两种产品的质量差距足够大,品牌企业可能会从假冒竞争中获益。我们的直觉是,品牌企业会在第二期定价较高,以示其产品的真实性,从而诱使更多消费者提前购买正品。这种策略可以让品牌企业同时提高第一期价格和需求,从而有效缓解时间不一致问题。否则,当质量差距较小时,假冒竞争会导致正品利润减少。这些结果在基础模型的多个扩展模型中都保持稳健,包括部分知情或天真消费者、非对称零售渠道、购买后后悔以及内生假冒产品。
{"title":"EXPRESS: Counterfeit Competition with Strategic Consumers","authors":"Yucheng Ding, Xu Guan, Jiannan Ke","doi":"10.1177/10591478241252149","DOIUrl":"https://doi.org/10.1177/10591478241252149","url":null,"abstract":"This paper investigates competition between a branded firm selling a durable good over two periods and a deceptive counterfeiter entering the market in the second period. The two firms engage in a price signaling game in which the branded firm designs its price strategy over two periods, and strategic consumers decide whether to buy the authentic product upfront or wait until the second period. We find that the branded firm may benefit from the counterfeit competition if the quality gap between the two products is sufficiently large. The intuition is that the branded firm would charge a high second-period price to signal its authenticity, inducing more consumers to buy the genuine product upfront. This strategy allows the branded firm to increase its first-period price and demand simultaneously, thus effectively mitigating the time-inconsistency problem. Otherwise, when the quality gap is small, counterfeit competition leads to reduced profits for the authentic product. These results remain robust throughout several extensions of the base model, including partially informed or naive consumers, asymmetric retail channels, post-purchase regret, and endogenized counterfeit.","PeriodicalId":20623,"journal":{"name":"Production and Operations Management","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140675073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
EXPRESS: Channel Choice via On-Line Platform 快递:通过在线平台选择渠道
IF 5 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-04-16 DOI: 10.1177/10591478241249478
Stephen M. Gilbert, P. Hotkar, Chuanjun Liu
Several major on-line platforms operate two channels: an agency channel in which suppliers retain control over prices and quantities and pay a portion of sales revenue to the platform, and a reselling channel in which the platform purchases goods from the supplier and resells them to consumers. These two channels run in parallel and many suppliers interact with only one of them. Although it is quite easy for a supplier to sell through a platform’s agency channel, they must typically be invited to participate in the reselling channel. We develop a model of a powerful platform that can offer a supplier a two-part contract to induce it to participate in its reselling channel instead of its agency channel. When the supplier sells through the platform’s agency channel, we find that if the competition among the traditional resellers is at least moderate and the on-line platform is a close enough substitute for traditional resale channel, then the equilibrium quantities sold through the on-line and traditional channels both exceed the first best quantities. This would not occur if the supplier sold through either the on-line or the traditional channel in isolation. Nor does it occur if the supplier sells through the platform’s reselling channel. As a consequence, we find that when competition among traditional resellers is at least moderate, and both the commission rate and the substitutability between the on-line platform and the traditional resale channel are sufficiently high, there is a Pareto improving reselling contract between the supplier and the platform.
几个主要的在线平台有两个渠道:一个是代理渠道,即供应商保留对价格和数量的控制权,并向平台支付部分销售收入;另一个是转售渠道,即平台从供应商处购买商品并转售给消费者。这两种渠道并行运行,许多供应商只与其中一种渠道互动。虽然供应商很容易通过平台的代理渠道进行销售,但他们通常必须被邀请参与转售渠道。我们建立了一个功能强大的平台模型,该平台可以向供应商提供一份由两部分组成的合同,以吸引供应商参与其转售渠道而非代理渠道。当供应商通过该平台的代理渠道进行销售时,我们发现如果传统转售商之间的竞争至少是适度的,并且在线平台是传统转售渠道足够接近的替代品,那么通过在线渠道和传统渠道销售的均衡数量都会超过第一最佳数量。如果供应商单独通过在线渠道或传统渠道销售,就不会出现这种情况。如果供应商通过平台的转售渠道进行销售,也不会出现这种情况。因此,我们发现,当传统转售商之间的竞争至少处于中等水平,且在线平台和传统转售渠道之间的佣金率和可替代性都足够高时,供应商和平台之间就会签订帕累托改进型转售合同。
{"title":"EXPRESS: Channel Choice via On-Line Platform","authors":"Stephen M. Gilbert, P. Hotkar, Chuanjun Liu","doi":"10.1177/10591478241249478","DOIUrl":"https://doi.org/10.1177/10591478241249478","url":null,"abstract":"Several major on-line platforms operate two channels: an agency channel in which suppliers retain control over prices and quantities and pay a portion of sales revenue to the platform, and a reselling channel in which the platform purchases goods from the supplier and resells them to consumers. These two channels run in parallel and many suppliers interact with only one of them. Although it is quite easy for a supplier to sell through a platform’s agency channel, they must typically be invited to participate in the reselling channel. We develop a model of a powerful platform that can offer a supplier a two-part contract to induce it to participate in its reselling channel instead of its agency channel. When the supplier sells through the platform’s agency channel, we find that if the competition among the traditional resellers is at least moderate and the on-line platform is a close enough substitute for traditional resale channel, then the equilibrium quantities sold through the on-line and traditional channels both exceed the first best quantities. This would not occur if the supplier sold through either the on-line or the traditional channel in isolation. Nor does it occur if the supplier sells through the platform’s reselling channel. As a consequence, we find that when competition among traditional resellers is at least moderate, and both the commission rate and the substitutability between the on-line platform and the traditional resale channel are sufficiently high, there is a Pareto improving reselling contract between the supplier and the platform.","PeriodicalId":20623,"journal":{"name":"Production and Operations Management","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140697660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
EXPRESS: Ten Most Influential Papers from the First Thirty Years of the Production and Operations Management Journal 快讯:生产与运营管理杂志》创刊三十年来最具影响力的十篇论文
IF 5 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-04-16 DOI: 10.1177/10591478241250036
Subodha Kumar, Vinod R. Singhal
We describe the process used to identify the ten most influential papers published in the Production and Operations Management ( POM) journal in its first thirty years. We also briefly discuss and highlight the selected papers.
我们介绍了《生产与运营管理》(POM)期刊创刊三十年来所发表的十篇最具影响力论文的评选过程。我们还简要讨论并重点介绍了入选论文。
{"title":"EXPRESS: Ten Most Influential Papers from the First Thirty Years of the Production and Operations Management Journal","authors":"Subodha Kumar, Vinod R. Singhal","doi":"10.1177/10591478241250036","DOIUrl":"https://doi.org/10.1177/10591478241250036","url":null,"abstract":"We describe the process used to identify the ten most influential papers published in the Production and Operations Management ( POM) journal in its first thirty years. We also briefly discuss and highlight the selected papers.","PeriodicalId":20623,"journal":{"name":"Production and Operations Management","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140695102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
EXPRESS: Cost Optimization in Cloud Computing: Capacity Reservation for Intermittent Random Demand Surges 快讯:云计算中的成本优化:间歇性随机需求激增的容量预留
IF 5 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-04-16 DOI: 10.1177/10591478241251614
The adoption of cloud computing has been accelerating over the last decade, while enterprise cloud users (“firms”) are struggling to manage their growing cloud expenditures in the face of intermittent digital demand surges caused by planned or random events. To deal with such challenges, a firm can employ reserved instances with the standard contract length (e.g., one year) to meet the stationary base demand, which we refer to as the base contracts, complemented by additional reserved instances with either standard or shorter contract lengths, which we refer to as the supplementary contracts, to cope with the demand surges. We first analyze a model whereby the surge and inter-surge durations are deterministic, demand magnitude is random, and cancellation of the reservations is allowed. We develop a capacity management plan for the firm including not only the optimal capacity levels, which follow a newsvendor-type solution, but also the optimal policy for managing the purchase, renewal, cancellation, or expiration of the supplementary contracts, which can be characterized as a two-threshold policy. Due to the complexity of the structure of the optimal policy, we also construct an effective heuristic policy by excluding the renewal option from the action space, which can be applied to a more general setting where the surge and inter-surge durations are random. We examine two model extensions: (1) when trades of reserved instances are allowed in a secondary marketplace; (2) when the firm does not have exact information about the distributions of the surge magnitude and duration while it can adjust the capacity levels as data unveils. Our analysis shows that the optimal policy for managing the supplementary contracts depends on the relative magnitude of the surge and inter-surge durations in relationship to the cancellation fee. Moreover, our numerical results show that cloud platforms that offer a secondary marketplace are more attractive to firms from a cost standpoint than those that allow cancellation only. The latter, without the secondary marketplace, however, can achieve parity with the former by offering a deeper discount rate for the reserved instances, thereby bypassing the cost of administering the secondary marketplace.
云计算的应用在过去十年中不断加速,而企业云用户("公司")却在计划或随机事件导致的间歇性数字需求激增面前,努力管理其不断增长的云支出。为了应对这种挑战,企业可以采用标准合同长度(如一年)的预留实例来满足固定的基本需求,我们称之为基本合同,并辅以标准或较短合同长度的额外预留实例(我们称之为补充合同)来应对需求激增。我们首先分析了一个模型,在这个模型中,激增和激增间的持续时间是确定的,需求量是随机的,并且允许取消预订。我们为该公司制定了一个产能管理计划,其中不仅包括遵循新闻供应商类型解决方案的最优产能水平,还包括管理补充合同的购买、续订、取消或到期的最优政策,该政策可表征为双阈值政策。由于最优政策结构的复杂性,我们还构建了一个有效的启发式政策,将续约选项排除在行动空间之外,该政策可应用于激增和激增间隔时间为随机的更一般环境。我们研究了两个模型扩展:(1)允许在二级市场上对保留实例进行交易;(2)企业不掌握有关激增幅度和持续时间分布的确切信息,但可以根据数据调整产能水平。我们的分析表明,管理补充合同的最优策略取决于激增的相对幅度和激增间持续时间与取消费用的关系。此外,我们的数值结果表明,从成本角度来看,提供二级市场的云平台比只允许取消合同的云平台对企业更有吸引力。然而,不提供二级市场的云平台可以通过为保留实例提供更高的折扣率,从而绕过管理二级市场的成本,达到与前者持平的效果。
{"title":"EXPRESS: Cost Optimization in Cloud Computing: Capacity Reservation for Intermittent Random Demand Surges","authors":"","doi":"10.1177/10591478241251614","DOIUrl":"https://doi.org/10.1177/10591478241251614","url":null,"abstract":"The adoption of cloud computing has been accelerating over the last decade, while enterprise cloud users (“firms”) are struggling to manage their growing cloud expenditures in the face of intermittent digital demand surges caused by planned or random events. To deal with such challenges, a firm can employ reserved instances with the standard contract length (e.g., one year) to meet the stationary base demand, which we refer to as the base contracts, complemented by additional reserved instances with either standard or shorter contract lengths, which we refer to as the supplementary contracts, to cope with the demand surges. We first analyze a model whereby the surge and inter-surge durations are deterministic, demand magnitude is random, and cancellation of the reservations is allowed. We develop a capacity management plan for the firm including not only the optimal capacity levels, which follow a newsvendor-type solution, but also the optimal policy for managing the purchase, renewal, cancellation, or expiration of the supplementary contracts, which can be characterized as a two-threshold policy. Due to the complexity of the structure of the optimal policy, we also construct an effective heuristic policy by excluding the renewal option from the action space, which can be applied to a more general setting where the surge and inter-surge durations are random. We examine two model extensions: (1) when trades of reserved instances are allowed in a secondary marketplace; (2) when the firm does not have exact information about the distributions of the surge magnitude and duration while it can adjust the capacity levels as data unveils. Our analysis shows that the optimal policy for managing the supplementary contracts depends on the relative magnitude of the surge and inter-surge durations in relationship to the cancellation fee. Moreover, our numerical results show that cloud platforms that offer a secondary marketplace are more attractive to firms from a cost standpoint than those that allow cancellation only. The latter, without the secondary marketplace, however, can achieve parity with the former by offering a deeper discount rate for the reserved instances, thereby bypassing the cost of administering the secondary marketplace.","PeriodicalId":20623,"journal":{"name":"Production and Operations Management","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140696325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
EXPRESS: Product Customization and Returns: the Moderating Role of National Culture 快讯产品定制与退货:民族文化的调节作用
IF 5 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-04-16 DOI: 10.1177/10591478241249477
Haileab Hilafu, Paolo Letizia, Paolo Roma
Product customization enables consumers to tailor products to their individual preferences. One benefit of customization is its lower volume of returns. By customizing, consumers learn about their product preferences and develop a sense of attachment to the products they help “create.” As a result, they are less likely to return the purchased items. The effect of product customization on returns may depend on cultural traits of consumers, such as the extent to which they would avoid uncertainty or the degree to which they would feel “subordinate” to authority. Hence, this article studies how national cultures moderate the negative relationship between customization and returns. Our investigation analyzes a unique dataset from a leading global luxury brand manufacturer that offers both standard and customized versions of a product across more than 20 countries. We find that the disparity in return rates between standard (higher rate) versus customized products (lower rate) depends on the cultural dimensions originally introduced by Hofstede. This gap widens with masculinity and uncertainty avoidance, but narrows with power distance and individualism. Therefore, multinational firms should weigh these aspects of national cultures when designing both customization and return policies.
产品定制使消费者能够根据个人喜好定制产品。定制的一个好处是退货率较低。通过定制,消费者可以了解自己的产品偏好,并对自己帮助 "创造 "的产品产生依恋感。因此,他们不太可能退货。产品定制对退货的影响可能取决于消费者的文化特征,如他们在多大程度上会避免不确定性,或在多大程度上会觉得自己 "从属于 "权威。因此,本文研究了民族文化如何调节定制与退货之间的负相关关系。我们的调查分析了一个独特的数据集,该数据集来自一家全球领先的奢侈品牌制造商,该制造商在 20 多个国家同时提供标准版和定制版产品。我们发现,标准产品(回报率较高)与定制产品(回报率较低)之间的回报率差距取决于霍夫斯泰德最初提出的文化维度。这种差距随着男性气质和避免不确定性而扩大,但随着权力距离和个人主义而缩小。因此,跨国公司在设计定制和退货政策时,应权衡民族文化的这些方面。
{"title":"EXPRESS: Product Customization and Returns: the Moderating Role of National Culture","authors":"Haileab Hilafu, Paolo Letizia, Paolo Roma","doi":"10.1177/10591478241249477","DOIUrl":"https://doi.org/10.1177/10591478241249477","url":null,"abstract":"Product customization enables consumers to tailor products to their individual preferences. One benefit of customization is its lower volume of returns. By customizing, consumers learn about their product preferences and develop a sense of attachment to the products they help “create.” As a result, they are less likely to return the purchased items. The effect of product customization on returns may depend on cultural traits of consumers, such as the extent to which they would avoid uncertainty or the degree to which they would feel “subordinate” to authority. Hence, this article studies how national cultures moderate the negative relationship between customization and returns. Our investigation analyzes a unique dataset from a leading global luxury brand manufacturer that offers both standard and customized versions of a product across more than 20 countries. We find that the disparity in return rates between standard (higher rate) versus customized products (lower rate) depends on the cultural dimensions originally introduced by Hofstede. This gap widens with masculinity and uncertainty avoidance, but narrows with power distance and individualism. Therefore, multinational firms should weigh these aspects of national cultures when designing both customization and return policies.","PeriodicalId":20623,"journal":{"name":"Production and Operations Management","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140697917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
EXPRESS: Enhancing Make-to-Order Manufacturing Agility: When Flexible Capacity Meets Dynamic Pricing 快递:提高按订单生产的灵活性:当灵活产能遇上动态定价
IF 5 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-04-15 DOI: 10.1177/10591478241249122
X. Sun, Shiwei Chai, Anand A. Paul, Lingjiong Zhu
The rise of online marketplaces has raised customer expectations regarding customization and lead time. It poses significant challenges to manufacturing firms and prompts a move from make-to-stock to a more flexible make-to-order system. Compared to make-to-stock settings, make-to-order systems cannot smooth fluctuations in demand using available stock. While viewing dynamic pricing as a useful strategy to balance supply with demand, many manufacturing firms can also create capacity flexibility. In that scenario, system costs could be cut by managing capacity and demand simultaneously. In this paper, we consider a make-to-order production environment with base and surge capacity as well as the ability to adjust product pricing. Our main focus is on operational decision-making, assuming that the base capacity and surge capacity are fixed, but activating the surge capacity incurs a setup cost. Initially, we propose a stochastic control model to reflect this complex decision problem. However, our initial model leads to an intractable dynamic programming problem. To overcome this, we convert the problem to a more tractable diffusion control problem. This approach helps to reveal the conditions under which utilizing flexible capacity is more advantageous than relying solely on fixed capacity. When flexible capacity is advantageous, we provide a solution to the diffusion control problem that can guide optimal capacity and price adjustments. We discover an interesting interplay between capacity adjustment and dynamic pricing. In particular, we find that the price, which aims at reducing congestion, may not monotonically increase with the congestion level when capacity adjustments incur a fixed cost.
在线市场的兴起提高了客户对定制化和交货期的期望。这给制造企业带来了巨大挑战,促使他们从按库存生产转向更灵活的按订单生产系统。与按库存生产相比,按订单生产系统无法利用现有库存平抑需求波动。在把动态定价视为平衡供需的有效策略的同时,许多制造企业还可以创造产能灵活性。在这种情况下,可以通过同时管理产能和需求来降低系统成本。在本文中,我们考虑的是具有基本产能和激增产能以及调整产品定价能力的按订单生产环境。我们主要关注运营决策,假设基本产能和激增产能是固定的,但激活激增产能会产生设置成本。最初,我们提出了一个随机控制模型来反映这一复杂的决策问题。然而,我们的初始模型导致了一个难以解决的动态编程问题。为了解决这个问题,我们将其转换为一个更易处理的扩散控制问题。这种方法有助于揭示在哪些条件下,利用灵活的产能比完全依赖固定产能更有利。当灵活产能具有优势时,我们就能为扩散控制问题提供一个解决方案,从而指导最优产能和价格调整。我们发现了产能调整与动态定价之间有趣的相互作用。特别是,我们发现当容量调整产生固定成本时,旨在减少拥堵的价格可能不会随着拥堵水平的增加而单调增加。
{"title":"EXPRESS: Enhancing Make-to-Order Manufacturing Agility: When Flexible Capacity Meets Dynamic Pricing","authors":"X. Sun, Shiwei Chai, Anand A. Paul, Lingjiong Zhu","doi":"10.1177/10591478241249122","DOIUrl":"https://doi.org/10.1177/10591478241249122","url":null,"abstract":"The rise of online marketplaces has raised customer expectations regarding customization and lead time. It poses significant challenges to manufacturing firms and prompts a move from make-to-stock to a more flexible make-to-order system. Compared to make-to-stock settings, make-to-order systems cannot smooth fluctuations in demand using available stock. While viewing dynamic pricing as a useful strategy to balance supply with demand, many manufacturing firms can also create capacity flexibility. In that scenario, system costs could be cut by managing capacity and demand simultaneously. In this paper, we consider a make-to-order production environment with base and surge capacity as well as the ability to adjust product pricing. Our main focus is on operational decision-making, assuming that the base capacity and surge capacity are fixed, but activating the surge capacity incurs a setup cost. Initially, we propose a stochastic control model to reflect this complex decision problem. However, our initial model leads to an intractable dynamic programming problem. To overcome this, we convert the problem to a more tractable diffusion control problem. This approach helps to reveal the conditions under which utilizing flexible capacity is more advantageous than relying solely on fixed capacity. When flexible capacity is advantageous, we provide a solution to the diffusion control problem that can guide optimal capacity and price adjustments. We discover an interesting interplay between capacity adjustment and dynamic pricing. In particular, we find that the price, which aims at reducing congestion, may not monotonically increase with the congestion level when capacity adjustments incur a fixed cost.","PeriodicalId":20623,"journal":{"name":"Production and Operations Management","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-04-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140702302","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
EXPRESS: Equity in Health and Humanitarian Logistics: a People-Centered Perspective 快讯卫生和人道主义物流中的公平:以人为本的视角
IF 5 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-04-12 DOI: 10.1177/10591478241248751
T. Breugem, Yu Fan, Andreas K. Gernert, L. V. Van Wassenhove
Diversity, equity, and inclusion (DEI) are at the core of present-day health and humanitarian logistics. Aid organizations advocate inclusive people-centered approaches to ensure that affected communities receive appropriate aid in an effective and equitable way. Tensions and even conflicts can arise if affected communities perceive the distribution of aid as inequitable. These perceptions are driven by people’s so-called distributional preferences. These preferences are shaped by culture, social bonds, and experiences, and they describe how an individual’s well-being and behavior are impacted by potential inequalities. Their importance is increasingly recognized by aid organizations, but research on equity in health and humanitarian logistics remains focused on equal access and prioritizing needs. Using current examples from the Syrian and Rohingya refugee crises, we show the importance of recognizing and managing distributional preferences. Based on these examples and in line with DEI principles, we discuss several ways that we, as the operations community, can help conceptualize inclusive and people-centered approaches that account for distributional preferences.
多样性、公平和包容(DEI)是当今卫生和人道主义后勤工作的核心。援助组织提倡以人为本的包容性方法,以确保受灾社区以有效、公平的方式获得适当的援助。如果受影响社区认为援助分配不公,就会出现紧张甚至冲突。这些看法是由人们所谓的分配偏好驱动的。这些偏好是由文化、社会纽带和经验形成的,它们描述了个人的福祉和行为如何受到潜在不平等的影响。援助组织越来越认识到这些偏好的重要性,但对医疗卫生和人道主义后勤领域公平性的研究仍然集中在平等获取和优先满足需求上。我们以当前叙利亚和罗兴亚难民危机为例,说明了认识和管理分配偏好的重要性。基于这些例子,并根据人道主义行动平等原则,我们讨论了作为行动界,我们可以帮助构思考虑分配偏好的包容性和以人为本的方法的几种途径。
{"title":"EXPRESS: Equity in Health and Humanitarian Logistics: a People-Centered Perspective","authors":"T. Breugem, Yu Fan, Andreas K. Gernert, L. V. Van Wassenhove","doi":"10.1177/10591478241248751","DOIUrl":"https://doi.org/10.1177/10591478241248751","url":null,"abstract":"Diversity, equity, and inclusion (DEI) are at the core of present-day health and humanitarian logistics. Aid organizations advocate inclusive people-centered approaches to ensure that affected communities receive appropriate aid in an effective and equitable way. Tensions and even conflicts can arise if affected communities perceive the distribution of aid as inequitable. These perceptions are driven by people’s so-called distributional preferences. These preferences are shaped by culture, social bonds, and experiences, and they describe how an individual’s well-being and behavior are impacted by potential inequalities. Their importance is increasingly recognized by aid organizations, but research on equity in health and humanitarian logistics remains focused on equal access and prioritizing needs. Using current examples from the Syrian and Rohingya refugee crises, we show the importance of recognizing and managing distributional preferences. Based on these examples and in line with DEI principles, we discuss several ways that we, as the operations community, can help conceptualize inclusive and people-centered approaches that account for distributional preferences.","PeriodicalId":20623,"journal":{"name":"Production and Operations Management","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140710539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
EXPRESS: Can Digital Skills Empower Disadvantaged Castes and Women? Evidence from India 快讯数字技能能否增强弱势种姓和妇女的权能?来自印度的证据
IF 5 3区 管理学 Q1 Business, Management and Accounting Pub Date : 2024-04-12 DOI: 10.1177/10591478241248749
Che-Wei Liu, Terence Saldanha, Sunil Mithas
How do digital skills influence individuals’ wages in contexts where caste-based and gender-based social stratification play an important role? We draw on sociology and economics literature to argue that the returns to digital skills in such contexts are shaped by caste and gender, and that digital skills empower disadvantaged individuals to increase their wages. Our empirical analysis of a rich micro-dataset on more than 20,000 individuals over two years of observations in India yields two key findings. First, we find that the positive returns to digital skills are greater for individuals from the Scheduled Castes and Scheduled Tribes in India than for individuals from other castes. Second, we find that the returns to digital skills are greater for women than for men. We also find that movement up the skilled occupation ladder is a mechanism that mediates the relationship between digital skills and wages. Our post hoc exploratory analyses suggest that among individuals from the lowest castes, the returns to digital skills are greater for women than for men, and that returns to digital skills are lower in regions with less developed infrastructure and lower literacy rates than in other regions. We discuss the implications of our findings for diversity, equity, and inclusion research in operations management.
在基于种姓和性别的社会分层发挥重要作用的背景下,数字技能如何影响个人的工资?我们借鉴社会学和经济学文献,认为在这种情况下,数字技能的回报是由种姓和性别决定的,而且数字技能使弱势个人有能力提高他们的工资。我们对印度两年来观察到的 20,000 多人的丰富微观数据集进行了实证分析,得出了两个重要发现。首先,我们发现,与其他种姓的人相比,印度在册种姓和在册部落的人从数字技能中获得的正收益更大。其次,我们发现女性从数字技能中获得的回报要高于男性。我们还发现,技能职业阶梯的上升是数字技能与工资之间关系的中介机制。我们的事后探索性分析表明,在来自最低种姓的个人中,女性的数字技能回报率高于男性,在基础设施欠发达和识字率较低的地区,数字技能的回报率低于其他地区。我们将讨论我们的发现对运营管理中的多样性、公平性和包容性研究的影响。
{"title":"EXPRESS: Can Digital Skills Empower Disadvantaged Castes and Women? Evidence from India","authors":"Che-Wei Liu, Terence Saldanha, Sunil Mithas","doi":"10.1177/10591478241248749","DOIUrl":"https://doi.org/10.1177/10591478241248749","url":null,"abstract":"How do digital skills influence individuals’ wages in contexts where caste-based and gender-based social stratification play an important role? We draw on sociology and economics literature to argue that the returns to digital skills in such contexts are shaped by caste and gender, and that digital skills empower disadvantaged individuals to increase their wages. Our empirical analysis of a rich micro-dataset on more than 20,000 individuals over two years of observations in India yields two key findings. First, we find that the positive returns to digital skills are greater for individuals from the Scheduled Castes and Scheduled Tribes in India than for individuals from other castes. Second, we find that the returns to digital skills are greater for women than for men. We also find that movement up the skilled occupation ladder is a mechanism that mediates the relationship between digital skills and wages. Our post hoc exploratory analyses suggest that among individuals from the lowest castes, the returns to digital skills are greater for women than for men, and that returns to digital skills are lower in regions with less developed infrastructure and lower literacy rates than in other regions. We discuss the implications of our findings for diversity, equity, and inclusion research in operations management.","PeriodicalId":20623,"journal":{"name":"Production and Operations Management","volume":null,"pages":null},"PeriodicalIF":5.0,"publicationDate":"2024-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140709932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
期刊
Production and Operations Management
全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1