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CTC 2021 PROCEEDINGS BOOK最新文献

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Accreditation in Communication Faculties 传媒学院评审
Pub Date : 2021-04-12 DOI: 10.17932/ctcspc.21/ctc21.014
Hülya Yengin
Technological development changes the communication field in the global world. The global economy has created a global market in the global communication field within the scope of technological innovations. The global culture is impacting the global society with the new dimension the electronic mass media acquired. Global communication media and content have been transformed. This change and transformation change the individual and communal living forms, perceptions, attitudes, and behaviors. Differentiation in the global communication field also transforms the communication education in the higher education. Departments of communication faculties are expected to train graduates with the knowledge, skill and competencies the industry seeks. Besides the state universities, new departments have been opened in addition to the current departments of foundation universities. In terms of the diploma of communication graduate to be recognized and accepted in the international arena at global level, the first studies was Bologna. The process is continuing with the studies of quality and accreditation in higher education. Evaluation and Accreditation Board for Communication Education (ILEDAK) was established within The Communication Research Association (ILAD) in 2016 in the communication education field. Departments of the communication faculties were started to become accredited since 2018. With the decision taken by the Council of Higher Education (YÖK), education was carried out online due to the pandemic in 2020. Within this context, accreditation studies were also carried out online. In this study, the effect of the global technology and the pandemic on communication education and accreditation studies are analyzed.
技术的发展改变了全球的通信领域。全球经济在技术创新的范围内创造了全球通信领域的全球市场。全球文化正以电子大众传媒所获得的新维度影响着全球社会。全球传播媒介和内容已经发生了转变。这种变化和转变改变了个人和集体的生活形式、观念、态度和行为。全球传播领域的分化也改变了高等教育中的传播教育。传媒学院的院系期望培养毕业生具备业界所需要的知识、技能和能力。除了州立大学之外,除了基础大学现有的部门外,还开设了新的部门。就传播学毕业生的文凭在国际舞台上得到全球层面的认可和接受而言,博洛尼亚是第一个研究对象。这一进程正在继续进行高等教育质量和认证的研究。传播教育评估与认证委员会(ILEDAK)于2016年在传播研究协会(ILAD)下成立。自2018年以来,传播学院的院系开始获得认证。根据高等教育委员会(YÖK)的决定,由于2020年的大流行,教育在网上进行。在此背景下,认证研究也在网上进行。在本研究中,全球技术和流行病对传播教育和认证研究的影响进行了分析。
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引用次数: 0
A Research on the Usage of Contactless Technologies During the Pandemic: Qr Codes 非接触式技术在疫情中的应用研究:二维码
Pub Date : 2021-04-12 DOI: 10.17932/ctcspc.21/ctc21.033
Tamer Bayrak, Sinan Daşpınar
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引用次数: 0
From Global to Local: Investigative Journalism Changing in Digital Age 从全球到地方:调查新闻在数字时代的变化
Pub Date : 2021-04-12 DOI: 10.17932/ctcspc.21/ctc21.023
N. B. Ekşioğlu Sarılar
The data, raw material of information, is crucial in terms of being able to reach a piece of news comprising necessary information of which concealed from the public but must be known for the interest of the public. The use of communication technologies gained a new dimension for the first time in 2010 with Wikileaks documents and subsequent to that with Panama Papers. In this study, investigative journalism has been regarded from a conceptual and historical perspective, and the changing of investigative journalism and its aspect turning from global to local strived to be conveyed with the witness of investigative journalists, especially based on one of the examples of investigative journalism, the Panama Papers.
数据是信息的原始材料,对于能够获得包含必要信息的新闻至关重要,这些信息对公众来说是隐藏的,但为了公众的利益必须知道。
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引用次数: 0
Analysis of Emotional Approach of Digital Surveillance in Film Studies 电影研究中数字监控的情感方法分析
Pub Date : 2021-04-12 DOI: 10.17932/ctcspc.21/ctc21.020
Selin Yilmaz, D. Yenğin
Human is a social being, and needs communication to convey feelings, thoughts, beliefs, and ideologies to survive. Despite being man-made, machines do not have any feelings. However, the development of artificial intelligence poses a suggestion that machines can also think, and feel. The development of new communication technologies reveals the importance of the relationship between machines and humans. People can control the machine/robot with voice commands or hand-face-eye scans. The data processed in the machine memory can be interpreted with other algorithms and instantly give the needed information. The machine that processes the reaction of the individual sometimes may be protective for itself and the individual, and sometimes, a shadow. By recognizing the individual, the machine can turn into a dangerous and useful tool. Makine işlediği verileri saklayıp, depolamakta ve kayıt altına almaktadır. The data is protected by a machine-built firewall. However, if these data are captured, internal and external surveillance is inevitable. Nowadays, in terms of the ecology of communication, new media tools ensure the continuity of communication and facilitate the individual's socialization. In addition, the machines add speed to the life of the individual over time and space. In this study, the character structures of the machine are examined and its importance in terms of digital surveillance is revealed. The aim is to evaluate the machine in terms of digital surveillance by revealing that the machine can be protective, shadow, friend, or dangerous for the individual with the concept of artificial intelligence. In this study, the emotional intelligence of the machine and the concept of digital surveillance will be analyzed using the content analysis method and semiotics technique. In the research, randomly picked 5 Hollywood films (Ex Machina, I Robot, Bicentennial Man, Transcendence, Eagle Eye) will be analysed according to the character analysis of Jung, and the different aspects of the human and machine will be determined by making use of the emotional side of the machine and the fundamental oppositions of Barthes. In these films, the forms of the machine are different, and it is noteworthy that they have protective and shadow characters. The machine becomes dangerous by acting with its emotions. As a result, it has been revealed that the machine/robot reacts according to the data and has an important aspect in terms of digital surveillance since the machine is constantly evolving with the power of artificial intelligence, and this development makes it easier to access other tools and facilitate digital surveillance. In the eagle eye film, the machine can make digital surveillance using all the camera systems in the city.
人是社会性的生物,需要通过交流来传递情感、思想、信仰和意识形态。尽管是人造的,机器却没有任何感情。然而,人工智能的发展提出了一个建议,即机器也可以思考和感觉。新通信技术的发展揭示了机器与人之间关系的重要性。人们可以通过语音命令或手-脸-眼扫描来控制机器/机器人。在机器内存中处理的数据可以用其他算法进行解释,并立即给出所需的信息。处理个人反应的机器有时可能是对自身和个人的保护,有时则是一个阴影。通过识别个人,机器可以变成一个危险而有用的工具。制造işlediği verileri saklayıp, depolamakta ve kayıt altına almaktadır。数据由机器构建的防火墙保护。然而,如果这些数据被捕获,内部和外部的监视是不可避免的。在今天的传播生态中,新媒体工具保证了传播的连续性,促进了个体的社会化。此外,随着时间和空间的推移,机器增加了个人生活的速度。在本研究中,检查了机器的特征结构,并揭示了它在数字监控方面的重要性。目的是在人工智能的概念下,通过揭示机器对个人的保护、阴影、朋友或危险,来评估机器的数字监控能力。在本研究中,将使用内容分析方法和符号学技术来分析机器的情商和数字监控的概念。在研究中,随机抽取5部好莱坞电影(Ex Machina, I Robot,二百周年男人,Transcendence, Eagle Eye),根据荣格的性格分析进行分析,利用机器的情感面和巴特的基本对立来确定人与机器的不同方面。在这些电影中,机器的形态是不同的,值得注意的是它们都有保护和影子的特征。这台机器会因为自己的情绪而变得危险。因此,据透露,机器/机器人根据数据做出反应,并且在数字监控方面具有重要的方面,因为机器随着人工智能的力量不断发展,这种发展使得更容易访问其他工具并促进数字监控。在鹰眼胶片中,该机器可以利用城市中所有的摄像系统进行数字监控。
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引用次数: 0
Analysis of Advertisements from Different Sectors in Turkey within the Context of Gender Equality 性别平等背景下土耳其不同行业广告分析
Pub Date : 2021-04-12 DOI: 10.17932/ctcspc.21/ctc21.010
M. Akpınar
The concept of gender equality, which is among the most frequently discussed topics in our country, especially in recent years, appears as an area that has been examined intensively in the national agenda. As a result, different discussions may arise about the conceptual dimension. Even today, gender equality can often be confused with different disciplines. The best example of this is the misconception of the concept of feminism as gender equality. However, contrary to popular belief, feminism does not have the same meaning as gender equality. Although feminism is related to gender equality, they are not really substitute terms. Nevertheless, in many articles or researches, it can be seen that they are described as if they were the same. And yet, when the recent studies on gender equality are examined, these misunderstandings are observed to have begun to be overcome. At the same time, awareness is raised about gender equality thanks to these contents, and it is gradually increasing with the support of non-governmental organizations, big brands and platforms. The biggest indicator of this increase is the increased number of advertisements based on gender equality and the granting of awards related on the topic. For this reason, within the scope of this study, literature review is conducted on the advertisements that ranked in the category of Gender Equality at the 2019 Crystal Apple Award Ceremony and semiotic analysis methods, and interpretations are made on the advertisement pillar of the gender equality movement and the perception of gender in our country.
性别平等的概念是我国最常讨论的话题之一,特别是在最近几年,它似乎是国家议程中深入研究的一个领域。因此,可能会出现关于概念维度的不同讨论。即使在今天,性别平等也常常与不同的学科相混淆。最好的例子就是把女权主义的概念误认为是性别平等。然而,与人们普遍的看法相反,女权主义并不等同于性别平等。虽然女权主义与性别平等有关,但它们并不是真正的代称。然而,在许多文章或研究中,可以看到它们被描述得好像是一样的。然而,当我们审视最近关于性别平等的研究时,我们发现这些误解已经开始被克服。与此同时,这些内容也提高了人们对性别平等的认识,并在非政府组织、大品牌和平台的支持下逐渐提高。这一增长的最大指标是以性别平等为基础的广告数量的增加以及与该主题有关的奖项的颁发。为此,在本研究范围内,通过对2019年水晶苹果颁奖典礼“性别平等”类别排名的广告进行文献回顾和符号学分析方法,对性别平等运动的广告支柱和我国的性别认知进行解读。
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引用次数: 0
Relationship Between Movie Theaters and Audience During the Pandemic: “Beyoğlu 1989 E-Bulletin” as an Example 大流行期间电影院与观众的关系:以“Beyoğlu 1989电子公报”为例
Pub Date : 2021-04-12 DOI: 10.17932/ctcspc.21/ctc21.028
Okan Ormanli
Covid-19, a disease that transformed into a pandemic at the beginning of 2020, caused catastrophic results in the world and Turkey. There have been some restrictions on trade, education, tourism, and art. Daily life was not interrupted but some services and events that they have not primary functions (for some people) like “art” were on the verge of stopping and carried to the digital platforms. In this context, some corporations opened their archives and sometimes actual events to the public free of charge or for a certain amount of money. Art, which has always had “healing”, “mediating” and “unifying” effects, was consumed by the billions of people through digital devices. Considering art is both a sector and an industry, the unexpected phenomenon of Covid-19, which is a kind of crisis that occurs one in a hundred years and takes longer than expected, led to the temporary or permanent closure of some art and culture institutions. Due to these results, some supportive programs have been organized by official or non-official institutions to solve financial problems. In Turkey, all the movie theaters closed down on the 16th of March 2020 by the Ministry of Internal Affairs. Some halls opened in July and August, however, because of lack of audience and of the increasing number of patients they have closed down again in November. 2019 was a bad year for the sector yet 2020 was even worse with the decline of the audience by the ratio of %90. Before the pandemic, there were some problems in terms of halls. In this context, some movie theaters tried to find solutions not to lose the audience and find financial support. Beyoğlu Movie Theater that began operating in 1989, had some financial problems before the pandemic. The managers of the hall created a project called “Beyoğlu 1989”, which was a kind of electronic bulletin, and started sending e-mails to the subscribers. This project, which was implemented for the first time in Turkey, has reached the 57th issue and 800 subscribers today and has turned into a kind of weekly electronic-digital cinema newspaper that is also promoted on the Instagram account of the Beyoğlu cinema with 45 thousand followers. The broadcast also follows the cinema agenda and undertakes the task of a written-visual archive. In conclusion, a movie theater that started operating in the analog age, today use all the possibilities and utilities of the digital age and also with the help of its owners and followers, creates a communication ecology to prevent the shutdown. The aim of this article is to examine an electronic bulletin (also a film magazine) “1989”, which is first in Turkey, with the qualitative method.
2019冠状病毒病在2020年初演变成大流行,给世界和土耳其造成了灾难性后果。在贸易、教育、旅游和艺术方面都有一些限制。日常生活并没有中断,但一些服务和事件(对一些人来说)不是他们的主要功能,比如“艺术”,正处于停止的边缘,并被带到数字平台上。在这种情况下,一些公司向公众免费或收取一定数额的费用开放档案,有时甚至公开实际事件。一向具有“治愈”、“调解”和“统一”效果的艺术,通过数字设备被数十亿人消费。考虑到艺术既是一个部门,也是一个产业,新冠疫情这种百年一遇的危机比预期的时间要长,导致一些艺术和文化机构暂时或永久关闭。由于这些结果,一些官方或非官方机构组织了一些支持项目来解决资金问题。在土耳其,内政部于2020年3月16日关闭了所有电影院。然而,由于缺乏观众和越来越多的病人,一些大厅在7月和8月开放,他们在11月再次关闭。2019年对该行业来说是糟糕的一年,而2020年更糟,观众的下降率为90%。在疫情之前,在大厅方面存在一些问题。在这种背景下,一些电影院试图寻找不失去观众的解决方案,并寻求资金支持。Beyoğlu电影院于1989年开始营业,在大流行之前存在一些财务问题。大厅的管理人员创建了一个名为“Beyoğlu 1989”的项目,这是一种电子公告,并开始向订阅者发送电子邮件。这项计划首次在土耳其实施,至今已发行第57期,拥有800名订阅者,并演变成一种电子数位电影周报,并在拥有4.5万粉丝的Beyoğlu电影院Instagram帐号上推广。广播也遵循电影议程,承担了书面视觉档案的任务。总之,一家在模拟时代开始运营的电影院,今天利用数字时代的所有可能性和实用工具,并在其所有者和追随者的帮助下,创造了一个沟通生态,以防止关闭。本文的目的是研究电子公报(也是电影杂志)“1989”,这是第一次在土耳其,用定性的方法。
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引用次数: 0
The Effect of Covid-19 Pandemic Period on the Organizational Culture of Public Relations Agencies 新冠疫情对公关机构组织文化的影响
Pub Date : 2021-04-12 DOI: 10.17932/ctcspc.21/ctc21.021
Deniz Akbulut, Birgül Üstünbaş
Covid-19 pandemic has spread to the whole world from Wuhan, China in December, 2019 and seriously changed the daily life. While various measures have been taken to fight against the global pandemic in the whole world, transformations have occurred in business manners in many countries including Turkey. The public relations sector, which is an applied communication discipline managing the communication processes between the organization and target audience, has been affected by this process. Thus, how the pandemic period has affected the business manners of agencies and how the public relations profession has been actualized in agencies have been an object of interest. The main question of this study is how the pandemic period has affected the organizational culture in public relations agencies, and will these effects cause permanent changes in business manners in the agencies after the pandemic. The fact that most people have started making grocery shopping online due to Covid- 19 has increased the share of e-trade in the sector of Fast Moving Consumer Goods (FMCG), which are also known as packaged consumption products. Public relations agencies serving in this sector have accelerated their communication activities especially during the pandemic. A semi-structured interview technique was applied to the representatives of seven public relations agencies serving in the fast moving consumer goods sector within the framework of the questions formed in line with the factors affecting the corporate culture according to Mondy (communication, motivation, leadership, management process, organizational structure and management style) in this study. The study found that hybrid working order (telecommuting/office working) was adopted by agency employees, the concept of office hours disappeared in agencies, the service process became 24/7 by the agency, digital communication tools accelerated the communication processes, and the business capacity of agencies increased. It is observed in line with these factors that pandemic period has caused both positive and negative permanent behavioral changes in the organizational culture of agencies.
2019年12月,新冠肺炎疫情从中国武汉蔓延至全球,严重改变了人们的日常生活。在全世界采取各种措施抗击这一全球性流行病的同时,包括土耳其在内的许多国家的商业方式也发生了变化。公共关系部门作为一门应用传播学科,管理组织与目标受众之间的传播过程,也受到了这一过程的影响。因此,大流行时期如何影响各机构的业务方式以及各机构如何实现公共关系专业一直是人们感兴趣的对象。本研究的主要问题是大流行时期如何影响公关机构的组织文化,以及这些影响是否会导致大流行后机构的商业方式发生永久性变化。受新冠肺炎疫情影响,大多数人开始在网上购物,这一事实增加了快速消费品(FMCG)领域的电子贸易份额,也被称为包装消费品。在这一领域服务的公共关系机构加快了它们的传播活动,特别是在大流行病期间。本研究采用半结构化访谈法,在根据Mondy对企业文化的影响因素(沟通、动机、领导力、管理流程、组织结构和管理风格)所形成的问题框架内,对服务于快速消费品行业的七家公关机构的代表进行访谈。研究发现,机构员工采用混合工作制(远程办公/办公室工作),办公时间的概念在机构中消失,服务流程由机构变为24/7,数字通信工具加速了沟通过程,机构的业务能力提高。根据这些因素可以观察到,大流行病期间在各机构的组织文化中造成了积极和消极的永久性行为变化。
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引用次数: 0
BIBLIOMETRIC ANALYSIS OF PUBLIC RELATIONS AXIS POSTGRADUATE THESES RELATED TO SOCIAL MEDIA OR NEW MEDIA CONCEPTS 与社交媒体或新媒体概念相关的公共关系轴研究生论文的文献计量分析
Pub Date : 2021-04-12 DOI: 10.17932/CTCSPC.21/CTC21.003
Hicran Özlem Ilgin, Miglena Kazashka
Public relations and social media are basically based on communication. Changing the order of communication along with the development of new technologies affected all fields of work as well as the field of public relations with the implementation of new practices and tools. Social media applications, which are included in public relations studies, have entered the research field of academic studies on this occasion. In this manner, the subject of this study has been carried out in Turkey and named “public relations” with the concept of “new media” or “social media” concept constitutes the graduate theses. The aim of this research in public relations axis graduate of surveys conducted in Turkey in social media and taking in conjunction with new media concepts to what extent to put forth that takes place in the general population and post is to establish a general map of this thesis. The bibliometric analysis method was used in this study. From this point of view, the year of the thesis, the title and thesis advisor, university and department, the research method, the data collection method of this research, the number of pages and keywords categories were created and the data of the theses were recorded. In the first stage of the analysis, 41 theses containing the words public relations and social media were reached, and 13 theses containing the words public relations and new media in the second stage. It was determined that 54 theses obtained as a result of these scans were carried out between the years 2006-2020. It has been determined that there are 11% of 577 graduate theses, which are in the general universe between these years and have the concept of public relations in their names. As a result of the analysis made, it was determined that the graduate theses with the words social media or new media in their names together with the words of public relations are highly postgraduate thesis. It has been revealed that these theses were published by 31% of Marmara University and 67% were studied in the Public Relations and Publicity Department. In addition, it was determined that the content analysis method was preferred as the data collection technique in these theses with a rate of 63%. In addition, 214 keywords were reached in theses, and it was recorded that ring relationships came in the top rank with 53 frequencies and 25% of these keywords.
公共关系和社交媒体基本上都是以沟通为基础的。随着新技术的发展,沟通的秩序发生了变化,影响了所有的工作领域,也影响了公共关系领域,实施了新的实践和工具。社交媒体应用作为公共关系研究的一部分,在此场合进入了学术研究的研究领域。因此,本研究的主题在土耳其进行,命名为“公共关系”,以“新媒体”概念或“社交媒体”概念构成毕业论文。本研究的目的是在公共关系轴毕业后在土耳其进行的社交媒体调查,并结合新媒体概念,在多大程度上提出在普通人群和岗位上发生的情况,建立本论文的总体地图。本研究采用文献计量学分析方法。从这个角度出发,创建了论文的年份,题目和论文指导老师,大学和院系,研究方法,本研究的数据收集方法,页数和关键词类别,并记录了论文的数据。在分析的第一阶段,共有41篇论文涉及到公共关系和社交媒体,第二阶段共有13篇论文涉及到公共关系和新媒体。据确定,通过这些扫描获得的54篇论文是在2006-2020年间进行的。据调查,在577篇研究生论文中,有11%的论文是在这几年之间的一般宇宙中,名字中有公关概念。通过分析,我们确定那些名字中带有social media或new media字样的研究生论文,加上public relations字样的研究生论文属于高研究生论文。据透露,这些论文发表在31%的马尔马拉大学和67%的研究在公共关系和宣传系。此外,确定了这些论文中首选的数据收集技术是内容分析法,其数据收集率为63%。此外,论文中涉及到214个关键词,其中环关系以53个频率和25%的关键词排名第一。
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引用次数: 0
Cinema and New Media Possibilities in the Pandemic 大流行中的电影和新媒体可能性
Pub Date : 2021-04-12 DOI: 10.17932/ctcspc.21/ctc21.027
Burcu Kavas
Cinema, which started to digitalize in the 20th century, continues to be integrated with digital publishing platforms that emerged with the development of new media technologies in the 21st century. With the coronavirus pandemic that affected the whole world in 2019, digital broadcasting platforms became popular as an alternative cinema event in the quarantine process. Various precautions have been taken around the world for the coronavirus pandemic. As a result of the quarantine precaution, the local and global cinema industry was negatively affected. Cinema industry which is a collective production and screening process, has been interrupted by the suspension of the filming and the closing of the movie theaters during the quarantine. New media created a movement area for the cinema industry in this process. In this sense, the aim of this study is examining the researches on the effect of the coronavirus pandemic on the cinema and the effect of new media tools and opportunities on the cinema sector.
从20世纪开始走向数字化的电影,在21世纪随着新媒体技术的发展而出现的数字出版平台继续融合。随着2019年新冠肺炎疫情席卷全球,数字广播平台作为隔离期间的另类影院活动受到欢迎。世界各地都采取了各种预防措施来应对冠状病毒大流行。由于防疫措施,国内乃至全球电影产业都受到了负面影响。电影产业是一个集体生产和放映的过程,在隔离期间,由于电影拍摄暂停和电影院关闭而中断。在这一过程中,新媒体为电影产业创造了一个运动空间。从这个意义上说,本研究的目的是研究冠状病毒大流行对电影的影响以及新媒体工具和机会对电影行业的影响。
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引用次数: 0
COVID-19 IMPACTS AND CHALLENGES TO E-LEARNING IN MODERN UNIVERSITIES: THE EXPERIENCE OF UARD COVID-19对现代大学电子学习的影响和挑战:ward的经验
Pub Date : 2021-04-12 DOI: 10.17932/CTC.2021/CTC21.008
E. Arabska
The rise of COVID-19 pandemic rendered tremendous impacts on the whole society and has changed and still changing our lives for years. One of the most discussed problems concern physical health, economies, social issues, relations, etc. and not least - the new developments in the educational systems targeting innovative e-learning and distant learning solutions and their implementation. In this context, the higher education system is experiencing a novel transition trying to maintain the needed effectiveness and quality of training which affects all the involved parties.Current paper makes a short overview of modern challenges to the Bulgarian higher education system and presents the experience of the University of agribusiness and rural development in undertaking the transition to a new e-learning system in the times of coronavirus pandemic. The results of a short questionnaire for students are presented and discussed considering their opinions about e-learning from distance and traditional learning approaches, opportunities for blended learning, some of the most important advantages and disadvantages of physical isolation and e-learning application, etc. Recommendations and implications on future challenges and development are provided concerning the opportunities for combining e-learning with auditoria load, practical trainings and functioning of the quality assurance system.
新冠肺炎疫情的兴起对整个社会产生了巨大影响,多年来一直在改变并仍在改变着我们的生活。讨论最多的问题之一涉及身体健康、经济、社会问题、关系等,尤其是针对创新电子学习和远程学习解决方案及其实施的教育系统的新发展。在这方面,高等教育系统正在经历一种新的转变,试图保持影响所有有关各方的培训所需的效力和质量。本文简要概述了保加利亚高等教育系统面临的现代挑战,并介绍了农业综合企业和农村发展大学在冠状病毒大流行时期向新的电子学习系统过渡的经验。提出并讨论了一份针对学生的简短问卷调查结果,考虑了他们对远程和传统学习方法的电子学习、混合学习的机会、物理隔离和电子学习应用的一些最重要的优点和缺点等方面的看法。就电子学习与礼堂负荷、实践培训和质量保证体系运作相结合的机会,提出了对未来挑战和发展的建议和影响。
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CTC 2021 PROCEEDINGS BOOK
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