Pub Date : 2021-04-12DOI: 10.17932/ctcspc.21/ctc21.007
Olcay Uçak
Culture is a multifaceted, complex process which consists of knowledge, art, morals, customs, skills and habits. Based on this point of view of Tylor, we can say that the culture is the human in the society, his learning styles and the technical or artistic products that originate from these learning styles, in other words, the content. In antropology it is argued that when the concept of culture is considered as a component in a social system, the combination of the social and cultural areas form the socio-cultural system. Approaches that handle culture within the socio-cultural system are functionalism (Malinowski), structural-functionalism (Radliffe-Brown), historical-extensionist (Kluckhohn, Krober), environmental adaptive (White), while the approaches that treat culture as a system of thought are cognitive (Goodenough), structural (Levi Strauss) and symbolic (Geertz) approaches. In addition to these approaches that evaluate cultures specific to communities, another definition is made according to the learning time: Margeret Mead, Cofigurative Culture. In order to evaluate today’s societies in terms of culture, we are observing a new culture which has cofigurative features under the influence of convergent technologies (mobile, cloud technology, robots, virtual reality): Digital Culture. This study aims to discuss the characteristics of the digital culture, which is observed after the theoretic approaches that define different cultures in cross-cultural communication (Hofstede’s Cultural Dimension and Cofigurative Culture) and called as network society by Manual Castells and accelerated during the Covid19 pandemic, in other words the common communication culture. Common cultural features will be studied through methods of semiology and text analysis upon digital contents which are starting to take hold of cross-cultural communication, a comparison between cross-cultural communication and communicative ecology will be made, the alteration in the cultural features of the society will be examined via visual and written findings obtained.
{"title":"Towards a Single Culture in Cross-Cultural Communication: Digital Culture","authors":"Olcay Uçak","doi":"10.17932/ctcspc.21/ctc21.007","DOIUrl":"https://doi.org/10.17932/ctcspc.21/ctc21.007","url":null,"abstract":"Culture is a multifaceted, complex process which consists of knowledge, art, morals, customs, skills and habits. Based on this point of view of Tylor, we can say that the culture is the human in the society, his learning styles and the technical or artistic products that originate from these learning styles, in other words, the content. In antropology it is argued that when the concept of culture is considered as a component in a social system, the combination of the social and cultural areas form the socio-cultural system. Approaches that handle culture within the socio-cultural system are functionalism (Malinowski), structural-functionalism (Radliffe-Brown), historical-extensionist (Kluckhohn, Krober), environmental adaptive (White), while the approaches that treat culture as a system of thought are cognitive (Goodenough), structural (Levi Strauss) and symbolic (Geertz) approaches. In addition to these approaches that evaluate cultures specific to communities, another definition is made according to the learning time: Margeret Mead, Cofigurative Culture. In order to evaluate today’s societies in terms of culture, we are observing a new culture which has cofigurative features under the influence of convergent technologies (mobile, cloud technology, robots, virtual reality): Digital Culture. This study aims to discuss the characteristics of the digital culture, which is observed after the theoretic approaches that define different cultures in cross-cultural communication (Hofstede’s Cultural Dimension and Cofigurative Culture) and called as network society by Manual Castells and accelerated during the Covid19 pandemic, in other words the common communication culture. Common cultural features will be studied through methods of semiology and text analysis upon digital contents which are starting to take hold of cross-cultural communication, a comparison between cross-cultural communication and communicative ecology will be made, the alteration in the cultural features of the society will be examined via visual and written findings obtained.","PeriodicalId":213715,"journal":{"name":"CTC 2021 PROCEEDINGS BOOK","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122633299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-12DOI: 10.17932/ctcspc.21/ctc21.036
H. Kazan
Health is a most common topic discussed in women magazine ranking from fashion to beauty, sexuality to art and culture. Biological health, mental health, fertility and sexual health are the most common topics which are given wide coverage. Whether this news, having quantitatively audience, is qualitatively health news is the primarily problem. The most of the news deals with particular subject such as medical selling, aesthetic advertisement and prototypes imposed on popular life. A large number of news reaching the audience read for health purposes cannot go beyond triggering the consumption culture. That is the starting point of this study. The study limited to 52 issues of Cosmopolitan Turkey published between June 2014- September 2018 analyses Dr. Cosmo, which falls into the health news category. In this study, content analysis is used to examine to what extent the news qualitatively and quantitatively contributes to medicine journalism. At the end of the study, it is found that the most of the health news is published on the purposes of commercial concerns, consolidates aesthetic perception and generally stuck between certain topics.
{"title":"Medical Journalism in Women’s Magazine: The Case of Cosmopolitan","authors":"H. Kazan","doi":"10.17932/ctcspc.21/ctc21.036","DOIUrl":"https://doi.org/10.17932/ctcspc.21/ctc21.036","url":null,"abstract":"Health is a most common topic discussed in women magazine ranking from fashion to beauty, sexuality to art and culture. Biological health, mental health, fertility and sexual health are the most common topics which are given wide coverage. Whether this news, having quantitatively audience, is qualitatively health news is the primarily problem. The most of the news deals with particular subject such as medical selling, aesthetic advertisement and prototypes imposed on popular life. A large number of news reaching the audience read for health purposes cannot go beyond triggering the consumption culture. That is the starting point of this study. The study limited to 52 issues of Cosmopolitan Turkey published between June 2014- September 2018 analyses Dr. Cosmo, which falls into the health news category. In this study, content analysis is used to examine to what extent the news qualitatively and quantitatively contributes to medicine journalism. At the end of the study, it is found that the most of the health news is published on the purposes of commercial concerns, consolidates aesthetic perception and generally stuck between certain topics.","PeriodicalId":213715,"journal":{"name":"CTC 2021 PROCEEDINGS BOOK","volume":"11 suppl_1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116034183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-12DOI: 10.17932/ctcspc.21/ctc21.026
Ayşegül Aydın Akaydın
COVID-19 (coronavirus), which emerged in Wuhan, China, spread all over the world in a short time. World Health Organization (WHO) declared a pandemic on the 11th of March 2020, when the first case was seen in Turkey. According to the data of the World Health Organization, the COVID-19 virus has been seen in 114 countries and 4,291 people have died so far. Strict measures began to be taken in our country after the case was seen. First of all, schools were provided for online education transition. Later, entertainment venues were closed, and sports matches were suspended. As a result, during the pandemic period, various events, especially concerts, were broadcasted online on different platforms such as YouTube, Instagram, and Facebook. In this study, online Instagram concerts in the period of April-May 2020, by the time the cases first increased in Turkey, will be examined. The transformation of the concept of space has accelerated with the pandemic period. This transformation acting based on the assumption that music concerts, where concrete space is significant, are separated from time and space with new media technologies. Henri Lefebvre's concept of space is emphasized, and the decentralization of concert venues is explained over the concept of time, and space of flows proposed by Manuel Castells. In the study, a focus group study was conducted with 8 people who attended Instagram concerts in the specified time interval, and the data obtained were compared with the theoretical level and tried to be verified.
{"title":"Online Instagram Concerts and Changing Perception of Space During the Pandemic","authors":"Ayşegül Aydın Akaydın","doi":"10.17932/ctcspc.21/ctc21.026","DOIUrl":"https://doi.org/10.17932/ctcspc.21/ctc21.026","url":null,"abstract":"COVID-19 (coronavirus), which emerged in Wuhan, China, spread all over the world in a short time. World Health Organization (WHO) declared a pandemic on the 11th of March 2020, when the first case was seen in Turkey. According to the data of the World Health Organization, the COVID-19 virus has been seen in 114 countries and 4,291 people have died so far. Strict measures began to be taken in our country after the case was seen. First of all, schools were provided for online education transition. Later, entertainment venues were closed, and sports matches were suspended. As a result, during the pandemic period, various events, especially concerts, were broadcasted online on different platforms such as YouTube, Instagram, and Facebook. In this study, online Instagram concerts in the period of April-May 2020, by the time the cases first increased in Turkey, will be examined. The transformation of the concept of space has accelerated with the pandemic period. This transformation acting based on the assumption that music concerts, where concrete space is significant, are separated from time and space with new media technologies. Henri Lefebvre's concept of space is emphasized, and the decentralization of concert venues is explained over the concept of time, and space of flows proposed by Manuel Castells. In the study, a focus group study was conducted with 8 people who attended Instagram concerts in the specified time interval, and the data obtained were compared with the theoretical level and tried to be verified.","PeriodicalId":213715,"journal":{"name":"CTC 2021 PROCEEDINGS BOOK","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116337686","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-12DOI: 10.17932/ctcspc.21/ctc21.031
Mustafa Narcı, Nebiye Konuk Kandemir
Health communication can be considered in terms of different groups such as communication of healthcare professionals with each other, patient-healthcare worker communication, patient-patient communication and patient relatives communication with each other. Communication is the primary tool in ensuring health literacy and disseminating effective health information to the wider audience. Effective health communication raises awareness about health problems, risks and solutions; influences and strengthens individuals' attitudes. All mass media are used within the scope of health education to develop and adopt healthy living habits in society in order to improve health. The dizzying developments and changes in communication technologies have diversified and enriched the ways to obtain more information and support about health problems. The transition from monologue to dialogue in the internet field has caused the transformation from one-way information transmission to dynamic, multi-faceted interactive and discussions. Thus, the period began in which not only consuming but also producing users took part. While this has improved those who use social networks, it has also made it difficult to control health information. The coexistence of the media's potential to generate negative behavior as well as the possibilities and capacity to develop positive health behaviors also constitutes a paradoxical situation. Individuals who try to collect information about diseases and treatment methods by using new media tools sometimes risk their health with false information. In addition, the communication between the different groups mentioned above through forums on online platforms takes on a remarkable new form in terms of patient-patient communication. In this context, the aim of the study is to discuss the transformation of patient-patient communication on online platforms within the framework of the literature.
{"title":"Changes and New Trends in Health Communication","authors":"Mustafa Narcı, Nebiye Konuk Kandemir","doi":"10.17932/ctcspc.21/ctc21.031","DOIUrl":"https://doi.org/10.17932/ctcspc.21/ctc21.031","url":null,"abstract":"Health communication can be considered in terms of different groups such as communication of healthcare professionals with each other, patient-healthcare worker communication, patient-patient communication and patient relatives communication with each other. Communication is the primary tool in ensuring health literacy and disseminating effective health information to the wider audience. Effective health communication raises awareness about health problems, risks and solutions; influences and strengthens individuals' attitudes. All mass media are used within the scope of health education to develop and adopt healthy living habits in society in order to improve health. The dizzying developments and changes in communication technologies have diversified and enriched the ways to obtain more information and support about health problems. The transition from monologue to dialogue in the internet field has caused the transformation from one-way information transmission to dynamic, multi-faceted interactive and discussions. Thus, the period began in which not only consuming but also producing users took part. While this has improved those who use social networks, it has also made it difficult to control health information. The coexistence of the media's potential to generate negative behavior as well as the possibilities and capacity to develop positive health behaviors also constitutes a paradoxical situation. Individuals who try to collect information about diseases and treatment methods by using new media tools sometimes risk their health with false information. In addition, the communication between the different groups mentioned above through forums on online platforms takes on a remarkable new form in terms of patient-patient communication. In this context, the aim of the study is to discuss the transformation of patient-patient communication on online platforms within the framework of the literature.","PeriodicalId":213715,"journal":{"name":"CTC 2021 PROCEEDINGS BOOK","volume":"1 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120857411","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17932/ctc.2021/ctc21.055
Olcay Holat
Yeni iletişim teknolojilerinin gelişimiyle birlikte ön plana çıkan yakınsama kavramı, hem içeriğin hem de mecralar arasındaki sınırların belirsizleşmesi ya da birbirlerine yakınlaşması olarak tanımlanabilmektedir. Çeşitli medya platformları arasında içerik akışına imkân tanıyan yakınsama, hayranların katılım ve etkileşimine de olanak sağlamaktadır. Yakınsama kültürünün yaygınlaşmasıyla birlikte gündeme gelen çapraz medya ise medyalararası geçişlerin olduğu ancak farklı mecralarda tek bir hikâyeye odaklanılan bir anlatı stratejisidir. Bu araştırmada, Netflix’te yayınlanan La Casa de Papel (2017) adlı fenomen dizi, çapraz medya stratejisi bağlamında ele alınacaktır. Araştırmada nitel bir yaklaşımla içerik analizi yöntemi kullanılacaktır. Örneklemler amaca uygun olarak; dizinin belgeselleri, video oyunları, sosyal medya hesapları, podcast serileri vb. içerisinden seçilecektir. Bu bağlamda, fenomen dizi aracılığıyla farklı mecralara taşınan hikâye evreni, çapraz medya stratejisinin inşasını ortaya koymak açısından önem arz etmektedir.
{"title":"Dijital Platform Netflix’in La Casa de Papel Dizisinde Çapraz Medya Stratejisinin İnşası","authors":"Olcay Holat","doi":"10.17932/ctc.2021/ctc21.055","DOIUrl":"https://doi.org/10.17932/ctc.2021/ctc21.055","url":null,"abstract":"Yeni iletişim teknolojilerinin gelişimiyle birlikte ön plana çıkan yakınsama kavramı, hem içeriğin hem de mecralar arasındaki sınırların belirsizleşmesi ya da birbirlerine yakınlaşması olarak tanımlanabilmektedir. Çeşitli medya platformları arasında içerik akışına imkân tanıyan yakınsama, hayranların katılım ve etkileşimine de olanak sağlamaktadır. Yakınsama kültürünün yaygınlaşmasıyla birlikte gündeme gelen çapraz medya ise medyalararası geçişlerin olduğu ancak farklı mecralarda tek bir hikâyeye odaklanılan bir anlatı stratejisidir. Bu araştırmada, Netflix’te yayınlanan La Casa de Papel (2017) adlı fenomen dizi, çapraz medya stratejisi bağlamında ele alınacaktır. Araştırmada nitel bir yaklaşımla içerik analizi yöntemi kullanılacaktır. Örneklemler amaca uygun olarak; dizinin belgeselleri, video oyunları, sosyal medya hesapları, podcast serileri vb. içerisinden seçilecektir. Bu bağlamda, fenomen dizi aracılığıyla farklı mecralara taşınan hikâye evreni, çapraz medya stratejisinin inşasını ortaya koymak açısından önem arz etmektedir.","PeriodicalId":213715,"journal":{"name":"CTC 2021 PROCEEDINGS BOOK","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125318288","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17932/ctcspc.21/ctc21.018
Müge Öztunç, Umur Bedi̇r
National symbols, traditions, and rituals emerge as the most influential signifiers of national identity and nationalism. These symbols and images that embody the basic concepts of nationalism, make them visible to the members of society, help to make abstract ideologies more socially concrete, strengthen the sense of national loyalty and strengthen the awareness of the community members that belong to the same nation. On the other hand, Atatürk appears as a symbol of both Turkey's modernization process and Turkish unity and solidarity. Focusing on the representations of Atatürk as one of the national symbols on the internet and social media, this research examines the symbolic construction of the national identity of NGOs that represent different social groups in Turkey through the "November 10th, Atatürk Commemoration Day”. In this context, the November 10, 2019, posts of 38 Non-Governmental Organizations, which operate in different fields, are the most followed and have social, cultural, and economic activity on the society, were analyzed on Instagram. Shared visuals were used to categorize with the help of various codes assigned to them. The thematization method was used to characterize the types of photos posted on Instagram with embedded coding. Then, by combining very close codes, they were also subjected to clustering analysis to see which symbols are frequently used together and which meaning patterns they form. The findings of the study show that social media, which is often depicted as the space of global identities and flows, is a space where national identities are eclectically reconstructed by subjects and social groups that make up the nation and circulated through symbols.
{"title":"New Media and National Identity: The Representatıon of Atatürk on Ngo’s November 10th Instagram Posts","authors":"Müge Öztunç, Umur Bedi̇r","doi":"10.17932/ctcspc.21/ctc21.018","DOIUrl":"https://doi.org/10.17932/ctcspc.21/ctc21.018","url":null,"abstract":"National symbols, traditions, and rituals emerge as the most influential signifiers of national identity and nationalism. These symbols and images that embody the basic concepts of nationalism, make them visible to the members of society, help to make abstract ideologies more socially concrete, strengthen the sense of national loyalty and strengthen the awareness of the community members that belong to the same nation. On the other hand, Atatürk appears as a symbol of both Turkey's modernization process and Turkish unity and solidarity. Focusing on the representations of Atatürk as one of the national symbols on the internet and social media, this research examines the symbolic construction of the national identity of NGOs that represent different social groups in Turkey through the \"November 10th, Atatürk Commemoration Day”. In this context, the November 10, 2019, posts of 38 Non-Governmental Organizations, which operate in different fields, are the most followed and have social, cultural, and economic activity on the society, were analyzed on Instagram. Shared visuals were used to categorize with the help of various codes assigned to them. The thematization method was used to characterize the types of photos posted on Instagram with embedded coding. Then, by combining very close codes, they were also subjected to clustering analysis to see which symbols are frequently used together and which meaning patterns they form. The findings of the study show that social media, which is often depicted as the space of global identities and flows, is a space where national identities are eclectically reconstructed by subjects and social groups that make up the nation and circulated through symbols.","PeriodicalId":213715,"journal":{"name":"CTC 2021 PROCEEDINGS BOOK","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124797499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17932/ctcspc.21/ctc21.013
Sema Bulat Demir, Ayten Övür
Nowadays, social media platforms are frequently being used on the Internet. When the users create an account for these platforms, they are required to accept the data privacy policy. With the approval of the data policy, major problems may arise such as observing every activity of users on the platform, violations of security and protection of personal data, and sharing user data with third parties for commercial purposes. In this regard, it is significant to examine the privacy policies of social media platforms in detail. In this research, we examined the privacy policies of the five most popular free applications on the communication section of the Google Play Store on January 30th, 2021. The privacy policies of these applications were analyzed with the content analysis method, and the research aims to reveal the area of utilization of the data that the users provide, with or without the permission of the user.
如今，社交媒体平台在互联网上被频繁使用。当用户为这些平台创建账号时，需要接受数据隐私政策。数据政策通过后，可能会出现观察用户在平台上的每一项活动、违反个人数据安全和保护、将用户数据共享给第三方用于商业目的等重大问题。在这方面，详细研究社交媒体平台的隐私政策具有重要意义。在这项研究中，我们检查了2021年1月30日Google Play Store通信部分最受欢迎的五个免费应用程序的隐私政策。采用内容分析法对这些应用程序的隐私政策进行分析，旨在揭示用户提供的数据在获得或未经用户许可的情况下被利用的领域。
{"title":"Examination of Social Media Platforms in Terms of Privacy Policy","authors":"Sema Bulat Demir, Ayten Övür","doi":"10.17932/ctcspc.21/ctc21.013","DOIUrl":"https://doi.org/10.17932/ctcspc.21/ctc21.013","url":null,"abstract":"Nowadays, social media platforms are frequently being used on the Internet. When the users create an account for these platforms, they are required to accept the data privacy policy. With the approval of the data policy, major problems may arise such as observing every activity of users on the platform, violations of security and protection of personal data, and sharing user data with third parties for commercial purposes. In this regard, it is significant to examine the privacy policies of social media platforms in detail. In this research, we examined the privacy policies of the five most popular free applications on the communication section of the Google Play Store on January 30th, 2021. The privacy policies of these applications were analyzed with the content analysis method, and the research aims to reveal the area of utilization of the data that the users provide, with or without the permission of the user.","PeriodicalId":213715,"journal":{"name":"CTC 2021 PROCEEDINGS BOOK","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115161581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17932/ctcspc.21/ctc21.035
The internet, where people spend a big chunk of their time, has become an indispensable part of life. Thanks to online e-commerce websites, being able to choose from different categories and products and procure everything needed, from clothes to technology, from major appliances to groceries, is one of the most important conveniences of our age. As the interest of consumers increased, so did the number of e-commerce websites. These websites started to make numerous special offers and marketing campaigns to differentiate themselves from their competitors. One of these campaigns, the Black Friday, has taken the shopping habits within the context of consumption culture to a whole new level the moment it was introduced in Turkey. This discount tradition that went beyond the borders of the US with globalization, has spread around the world. An example to the fact that traditional shopping has given its place to e-commerce applications thanks to the rapid development of digitalization, one of Turkey’s pioneer e-commerce applications, Trendyol has transformed Black Friday and started the “Legendary Days” campaign. The frequency of the promotion work within the process of this campaign has caused the emergence of a different range of perceptions in the target audience. Encountering Trendyol’s “Legendary Days” advertising campaign too often has created both positive and negative perception, especially during COVID-19 lockdowns where people spend most of their time watching TV, browsing the internet, or playing online games. In this study, 429 YouTube comments on Trendyol’s four commercial films on YouTube for Trendyol’s “Legendary Days” campaign that took place on 25th, 26th, and 27th of November 2020, have been examined through a content analysis of 13 items. Additionally, a text analysis was conducted on comments. According to the results of the study, it was found that being exposed to YouTube advertisements on a frequent basis, especially during a pandemic where people cannot leave their homes, had created a negative reputation for Trendyol’s “Legendary Days” campaign among YouTube users. This case causes a discrepancy between the positive reputation works Trendyol has conducted during the pandemic period.
{"title":"An Examination of Trendyol’s Legendary-Days Youtube Ads Through Comments","authors":"","doi":"10.17932/ctcspc.21/ctc21.035","DOIUrl":"https://doi.org/10.17932/ctcspc.21/ctc21.035","url":null,"abstract":"The internet, where people spend a big chunk of their time, has become an indispensable part of life. Thanks to online e-commerce websites, being able to choose from different categories and products and procure everything needed, from clothes to technology, from major appliances to groceries, is one of the most important conveniences of our age. As the interest of consumers increased, so did the number of e-commerce websites. These websites started to make numerous special offers and marketing campaigns to differentiate themselves from their competitors. One of these campaigns, the Black Friday, has taken the shopping habits within the context of consumption culture to a whole new level the moment it was introduced in Turkey. This discount tradition that went beyond the borders of the US with globalization, has spread around the world. An example to the fact that traditional shopping has given its place to e-commerce applications thanks to the rapid development of digitalization, one of Turkey’s pioneer e-commerce applications, Trendyol has transformed Black Friday and started the “Legendary Days” campaign. The frequency of the promotion work within the process of this campaign has caused the emergence of a different range of perceptions in the target audience. Encountering Trendyol’s “Legendary Days” advertising campaign too often has created both positive and negative perception, especially during COVID-19 lockdowns where people spend most of their time watching TV, browsing the internet, or playing online games. In this study, 429 YouTube comments on Trendyol’s four commercial films on YouTube for Trendyol’s “Legendary Days” campaign that took place on 25th, 26th, and 27th of November 2020, have been examined through a content analysis of 13 items. Additionally, a text analysis was conducted on comments. According to the results of the study, it was found that being exposed to YouTube advertisements on a frequent basis, especially during a pandemic where people cannot leave their homes, had created a negative reputation for Trendyol’s “Legendary Days” campaign among YouTube users. This case causes a discrepancy between the positive reputation works Trendyol has conducted during the pandemic period.","PeriodicalId":213715,"journal":{"name":"CTC 2021 PROCEEDINGS BOOK","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129645614","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.17932/ctcspc.21/ctc21.011
Yağmur Ceylan
Throughout human history of mankind, many epidemics have arisen, and these diseases have been frequently the subject of novels and movies. The spread of the Covid-19 virus has caused the works on epidemic diseases to come back to the agenda and it has caused to be reconsidered for this issue in the new period works. One of these literary works, the novel “Ensaio Sobre a Cegueira” (Blindness) which is written by Saramago in 1995, is essentially a dystopian work that seeks an answer to “Well, what if all people suddenly went blind for no reason?”. While the author deals with the conflicts in the modern world, the collapse of conscience and moral values through the image of blindness, at the same time he is striving to give aesthetic pleasure to the reader. The work, which has also been adapted to cinema with the same name, maintains actuality even today. This study consists of comparison between the novel “Ensaio Sobre a Cegueira” (Blindness) and the movie Blindness (2008) which was originally adapted to the novel. Literature review, textual analysis and content analysis were used as methods. The comparison is based on the discussion of the social effects of the COVID-19 virus which emerged in 2020 and spread all over the world.
在整个人类历史上，出现了许多流行病，这些疾病经常成为小说和电影的主题。新冠肺炎疫情的蔓延，使流行病工作重新回到了工作日程，并在新时期的工作中对这一问题进行了反思。其中一部文学作品是萨拉马戈1995年写的小说《失明》(Ensaio Sobre a Cegueira)，本质上是一部反乌托邦的作品，它寻求的答案是“如果所有的人突然无缘无故失明会怎么样?”作者在通过盲人的形象描写现代社会的冲突、良知和道德价值的崩溃的同时，力求给读者带来审美上的愉悦。这部作品也被改编成同名电影，即使在今天也保持着现实性。本研究将小说《失明》(Ensaio Sobre a Cegueira)与改编自小说的电影《失明》(2008)进行比较。采用文献分析法、文本分析法和内容分析法。这是对2020年出现并扩散到世界各地的新型冠状病毒感染症(COVID-19)的社会影响进行分析后得出的结论。
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