Pub Date : 2021-04-12DOI: 10.17932/ctcspc.21/ctc21.034
İhsan Emre Erol, Tamer Bayrak, D. Yenğin
Along with the developing technology and the social risks human faces, the society’s trends towards digital technology is inevitable. Undoubtedly, the interest of individuals in digital technologies has directly affected all sectors. The transformation of societies depending on their technological needs and conveniences offered by technology has formed new supply-demand balances, and sectoral changes have occurred in line with the demands of the society that was formed by the supply-demand balance. From a sectoral point of view, communication and related technologies have also been affected by all these transformations. Major developments in communication technologies have also led to changes in all sub-disciplines that are dependent on it. These changes have been so great that it has become necessary to explain separately and academically each of them. As a new and spreading technology, virtual reality technology is considered as a new opportunity by means of its key concept definitions and the successful implementation of both communication and educational processes. Especially, considering the qualities of generation Z, and the fact that the education processes are for generation Z; the probability of success of an education process by using virtual reality technology can be expected to increase. In this context, a study named “Four Model Museum” was carried out within the body of Istanbul Aydın University Faculty of Communication, New Media Applications and Research Center, which uses virtual reality technology and targets Public Relations undergraduate students. Within the scope of the study, the curricula prepared for Public Relations students were examined and four Models in Public Relations, which were considered as suitable subjects, were selected. Scenarios were prepared in the context of selected topics and sound were recorded in recording studios of Istanbul Aydın University, department of Radio, Television, and Cinema. Adhering to the scenario, 3D models, coatings, and finally, virtual reality software were developed. In this study, the scenario and content of the virtual reality education software named "Four Model Museum" were examined and analyzed within the framework of communication science.
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Pub Date : 2021-04-12DOI: 10.17932/ctcspc.21/ctc21.024
Selahattin Bölükbaşı
Fanatik Newspaper has been chosen as a sample in explaining the evolution of communication from traditional media to new media tools during the Covid-19 pandemic period, as Fanatik uses both media platforms efficiently. During the pandemic period, in which people didn’t go out or even avoid meeting their relatives, it’s been harder to reach daily newspapers to be informed about developments. After the 1990s, humanity has already become acquainted with internet journalism, which led to a decrease in the purchase of newspapers, and people started following the developments mostly from other platforms such as computers and mobile phones. And the advent of Covid-19 increased people’s dependence to digital platforms as a result of the restrictions implemented by the states. This study includes a video interview with Ömer Necati Albayrak, who has been the editor of Fanatik since 2012, and the data collected about newspapers and online journalism during the pandemic. The meeting was originally planned to be held face-to-face, yet because of the pandemic, it had to be held over Zoom, one of the relatively new media applications. The questions asked in the interview were prepared in line with the location feature that’s in social networks (URL-1). Both qualitative and quantitative analysis methods were used in this study. With the content analysis performed with quantitative methods, information about the circulation and advertising revenues of the newspapers in Turkey in the last ten years were collected. As a result of both studies, it has been recorded that people mostly follow the news from the internet sites, however; the circulation of the newspapers, which declined at the beginning of the pandemic, increased again later. In consequence of the findings, although the evolution of communication from traditional media to new media seems to have been completed during the pandemic, it has been detected those newspapers are preferred more when it comes to advertising revenue.
{"title":"The Example of Fanatik Newspaper Within the Context of The Evolution of Communication From Traditional Media to New Media Tools During the Covid-19 Pandemic","authors":"Selahattin Bölükbaşı","doi":"10.17932/ctcspc.21/ctc21.024","DOIUrl":"https://doi.org/10.17932/ctcspc.21/ctc21.024","url":null,"abstract":"Fanatik Newspaper has been chosen as a sample in explaining the evolution of communication from traditional media to new media tools during the Covid-19 pandemic period, as Fanatik uses both media platforms efficiently. During the pandemic period, in which people didn’t go out or even avoid meeting their relatives, it’s been harder to reach daily newspapers to be informed about developments. After the 1990s, humanity has already become acquainted with internet journalism, which led to a decrease in the purchase of newspapers, and people started following the developments mostly from other platforms such as computers and mobile phones. And the advent of Covid-19 increased people’s dependence to digital platforms as a result of the restrictions implemented by the states. This study includes a video interview with Ömer Necati Albayrak, who has been the editor of Fanatik since 2012, and the data collected about newspapers and online journalism during the pandemic. The meeting was originally planned to be held face-to-face, yet because of the pandemic, it had to be held over Zoom, one of the relatively new media applications. The questions asked in the interview were prepared in line with the location feature that’s in social networks (URL-1). Both qualitative and quantitative analysis methods were used in this study. With the content analysis performed with quantitative methods, information about the circulation and advertising revenues of the newspapers in Turkey in the last ten years were collected. As a result of both studies, it has been recorded that people mostly follow the news from the internet sites, however; the circulation of the newspapers, which declined at the beginning of the pandemic, increased again later. In consequence of the findings, although the evolution of communication from traditional media to new media seems to have been completed during the pandemic, it has been detected those newspapers are preferred more when it comes to advertising revenue.","PeriodicalId":213715,"journal":{"name":"CTC 2021 PROCEEDINGS BOOK","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121797274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-12DOI: 10.17932/ctcspc.21/ctc21.029
Serap Duygulu, Zeliha Hepkon
Due to Covid-19 disease, which has an increasing negative impact on the world day by day and has been classified as a pandemic by the World Health Organization, continuing education remotely at various levels has brought with it very important discussions. Perhaps, one of the most crucial of these is the increased screen usage times. The intensive use of digital media in all areas of our social life has brought to mind the frequent handling of the time spent by children and young people in front of the screen in the pre-pandemic period by academia and nonacademies. However, with the pandemic, the education process is carried out entirely in distance; in addition to that, with the elimination of the need for socialization, entertainment and information due to screens, which became the sole medium for socialization, entertainment and information, has further increased the importance of studies that reveal the effect of screen usage time on children and young people. From this perspective, our study is based on Sonia Livingstone's approach to addressing screen use not only through "risks" but also through "opportunities". When it comes to screen use and "screen time", parents and teachers evaluate screen time within the framework of technological addiction; they did not focus on the nature of screen use and how to convert it into technological competence. The main purpose of this study is to reveal the approaches of parents and teachers regarding screen times of high school students. In this context, the literature within the framework of "screen time", "technological addiction" and "technological competence" has been scanned for the research part of the study, in-depth interviews were conducted with the parents and teachers of students of different types of high schools throughout Istanbul. Due to the pandemic conditions during our time, the interviews were conducted digitally through a questionnaire; different questionnaire have been prepared for teachers and families. The findings obtained as a result of in-depth interviews were evaluated with six main headings. Headings are as foolows: screen times of young people, risks that young people may face during media use, parents' perception of technological proficiency, teachers' perception of technological proficiency, parents' approaches to screen time of young people and teachers' approaches to screen time. It is hoped that the study will contribute to the literature on the axis of digital technologies and education.
{"title":"Technological Addiction or Technological Competence? Investigation of Young People's Approaches to Technology Use in the Context of Increasing Screen Time Due to the Covid-19 Pandemic","authors":"Serap Duygulu, Zeliha Hepkon","doi":"10.17932/ctcspc.21/ctc21.029","DOIUrl":"https://doi.org/10.17932/ctcspc.21/ctc21.029","url":null,"abstract":"Due to Covid-19 disease, which has an increasing negative impact on the world day by day and has been classified as a pandemic by the World Health Organization, continuing education remotely at various levels has brought with it very important discussions. Perhaps, one of the most crucial of these is the increased screen usage times. The intensive use of digital media in all areas of our social life has brought to mind the frequent handling of the time spent by children and young people in front of the screen in the pre-pandemic period by academia and nonacademies. However, with the pandemic, the education process is carried out entirely in distance; in addition to that, with the elimination of the need for socialization, entertainment and information due to screens, which became the sole medium for socialization, entertainment and information, has further increased the importance of studies that reveal the effect of screen usage time on children and young people. From this perspective, our study is based on Sonia Livingstone's approach to addressing screen use not only through \"risks\" but also through \"opportunities\". When it comes to screen use and \"screen time\", parents and teachers evaluate screen time within the framework of technological addiction; they did not focus on the nature of screen use and how to convert it into technological competence. The main purpose of this study is to reveal the approaches of parents and teachers regarding screen times of high school students. In this context, the literature within the framework of \"screen time\", \"technological addiction\" and \"technological competence\" has been scanned for the research part of the study, in-depth interviews were conducted with the parents and teachers of students of different types of high schools throughout Istanbul. Due to the pandemic conditions during our time, the interviews were conducted digitally through a questionnaire; different questionnaire have been prepared for teachers and families. The findings obtained as a result of in-depth interviews were evaluated with six main headings. Headings are as foolows: screen times of young people, risks that young people may face during media use, parents' perception of technological proficiency, teachers' perception of technological proficiency, parents' approaches to screen time of young people and teachers' approaches to screen time. It is hoped that the study will contribute to the literature on the axis of digital technologies and education.","PeriodicalId":213715,"journal":{"name":"CTC 2021 PROCEEDINGS BOOK","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127355378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-12DOI: 10.17932/CTCSPC.21/CTC21.002
Fatma Nazlı Köksal, H. Doğan
Beyond being a shelter, houses are such structures which obtain meanings shaped by the influence of culture, particularly reflecting the society’s socio-cultural structure. As a time-khronos and space-topos pattern, the houses reflect the characteristics of the culture or ethnic group which they are part of, while on the other hand, they reflect the images of the individual’s essence as a communicative action. The effect of climate and typology, which are physical components of culture, as well as social components of culture, such as value systems, belief, lifestyle and habits, are cardinal factors in the formation of traditional houses. In this respect, traditional structures are visual representation spaces that narrates their own story, like verbal culture, and they convey their unique codes through visuality. This study, which discusses traditional architecture as a cultural text, aims to reveal traditional Urfa houses through analytical readings, within the context of visual semiology.. The samples selected within the scope of the study will be evaluated according to the context of stylistic features they are part of, such as plan and spatial perspective, the location of the houses, and detections regarding the visual culture will be discussed through the cultural and architectural design approach of Umberto Eco.
{"title":"VISUAL SEMIOLOGY IN ARCHITECTURAL DESIGN","authors":"Fatma Nazlı Köksal, H. Doğan","doi":"10.17932/CTCSPC.21/CTC21.002","DOIUrl":"https://doi.org/10.17932/CTCSPC.21/CTC21.002","url":null,"abstract":"Beyond being a shelter, houses are such structures which obtain meanings shaped by the influence of culture, particularly reflecting the society’s socio-cultural structure. As a time-khronos and space-topos pattern, the houses reflect the characteristics of the culture or ethnic group which they are part of, while on the other hand, they reflect the images of the individual’s essence as a communicative action. The effect of climate and typology, which are physical components of culture, as well as social components of culture, such as value systems, belief, lifestyle and habits, are cardinal factors in the formation of traditional houses. In this respect, traditional structures are visual representation spaces that narrates their own story, like verbal culture, and they convey their unique codes through visuality. This study, which discusses traditional architecture as a cultural text, aims to reveal traditional Urfa houses through analytical readings, within the context of visual semiology.. The samples selected within the scope of the study will be evaluated according to the context of stylistic features they are part of, such as plan and spatial perspective, the location of the houses, and detections regarding the visual culture will be discussed through the cultural and architectural design approach of Umberto Eco.","PeriodicalId":213715,"journal":{"name":"CTC 2021 PROCEEDINGS BOOK","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113966132","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-12DOI: 10.17932/CTCSPC.21/CTC21.001
Nurgün Koç, Asena Tunalı
Violence is a problematic phenomenon that has a global impact on both individuals and societies. From the reporting aspect of the news to the composition of television programs, violence has taken over the media. Considering the forms of violence in both social media and mainstream media, the use of language is observed to resemble a favor to the ones who commit these acts of violence, not the ones who are subject to it. Accessibility of the events occurring at any given moment within or outside of the border of individuals and the changing realities is a necessity. All these changes in our daily lives cause paradigm shifts, change the way we live, act, or understand for better or for worse as we are exposed. Media and the news, the prominent mediums of this exposure to life, manifest our current way of thinking and also play a significant role in creating the mindset that is determined to have been socially down the line. In this study, femicide cases that have drawn attention, under the spotlight of mainstream media and social media journalism from 2009 to 2020, providing a platform for individuals to report real-life events amateurly, and adopted the use of language by mainstream media and social media journalists, will be analyzed using content analysis method. Moreover, changes in the use of language adopted by mainstream media and the effects of these uses in the scope of the way we live, act, or understand will be argued.
{"title":"Legitimization of Gender-Based Violence Through Media","authors":"Nurgün Koç, Asena Tunalı","doi":"10.17932/CTCSPC.21/CTC21.001","DOIUrl":"https://doi.org/10.17932/CTCSPC.21/CTC21.001","url":null,"abstract":"Violence is a problematic phenomenon that has a global impact on both individuals and societies. From the reporting aspect of the news to the composition of television programs, violence has taken over the media. Considering the forms of violence in both social media and mainstream media, the use of language is observed to resemble a favor to the ones who commit these acts of violence, not the ones who are subject to it. Accessibility of the events occurring at any given moment within or outside of the border of individuals and the changing realities is a necessity. All these changes in our daily lives cause paradigm shifts, change the way we live, act, or understand for better or for worse as we are exposed. Media and the news, the prominent mediums of this exposure to life, manifest our current way of thinking and also play a significant role in creating the mindset that is determined to have been socially down the line. In this study, femicide cases that have drawn attention, under the spotlight of mainstream media and social media journalism from 2009 to 2020, providing a platform for individuals to report real-life events amateurly, and adopted the use of language by mainstream media and social media journalists, will be analyzed using content analysis method. Moreover, changes in the use of language adopted by mainstream media and the effects of these uses in the scope of the way we live, act, or understand will be argued.","PeriodicalId":213715,"journal":{"name":"CTC 2021 PROCEEDINGS BOOK","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129505269","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-12DOI: 10.17932/ctcspc.21/ctc21.017
Selin Demir
Today, the development of technology has brought about the creation of new environments in the field of communication. In this context, it can be said that virtual technologies have started to be used in many areas from education to health, from sports to cinema. Virtual reality is a process in which the real and the unreal are fictionalized and brought together through virtually created place. In the virtual reality environment, it can be said that individuals experience the feeling of being there. In this context, virtual reality platforms, which can make the sense of reality feel close, especially in situations where physical proximity is not possible, is one of the important steps in the field of communication. This study aims to investigate the effects of technology in the field of communication by realizing a communication experience via vTime, a virtual reality platform created by a UK-based team. In this direction, the potential of virtual reality environments to create a public sphere is one of the points emphasized by the research. In the study, 5 Turkish people who were brought together on the vTime virtual reality platform were included in a conversation with virtual reality tools. These people were asked questions about their instantaneous experiences in the virtual reality environment and their thoughts on this technology by interview method. By analyzing the answers given, the possibilities of using virtual reality platforms as a communication tool today and in the near future were tried to be revealed.
{"title":"Change of Public Sphere and Forms of Communication with Virtual Reality: The Case of Vtime From Turkey","authors":"Selin Demir","doi":"10.17932/ctcspc.21/ctc21.017","DOIUrl":"https://doi.org/10.17932/ctcspc.21/ctc21.017","url":null,"abstract":"Today, the development of technology has brought about the creation of new environments in the field of communication. In this context, it can be said that virtual technologies have started to be used in many areas from education to health, from sports to cinema. Virtual reality is a process in which the real and the unreal are fictionalized and brought together through virtually created place. In the virtual reality environment, it can be said that individuals experience the feeling of being there. In this context, virtual reality platforms, which can make the sense of reality feel close, especially in situations where physical proximity is not possible, is one of the important steps in the field of communication. This study aims to investigate the effects of technology in the field of communication by realizing a communication experience via vTime, a virtual reality platform created by a UK-based team. In this direction, the potential of virtual reality environments to create a public sphere is one of the points emphasized by the research. In the study, 5 Turkish people who were brought together on the vTime virtual reality platform were included in a conversation with virtual reality tools. These people were asked questions about their instantaneous experiences in the virtual reality environment and their thoughts on this technology by interview method. By analyzing the answers given, the possibilities of using virtual reality platforms as a communication tool today and in the near future were tried to be revealed.","PeriodicalId":213715,"journal":{"name":"CTC 2021 PROCEEDINGS BOOK","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133014140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-12DOI: 10.17932/ctcspc.21/ctc21.022
Deniz Akbulut, Metin Enes Dönmez
As with all their assets, organizations need management when it comes to their reputation. Having a successful corporate reputation is closely related to how corporations manage their existing reputation. The main components of long-term corporate reputation are categorized as appealing to emotions, product and service quality, vision and leadership, financial performance, workplace environment and social responsibility (Fombrun et al., 2013: 253). Among these components, financial performance is positioned as one of the main factors that come to the fore especially in crisis situations. Financial performance is also an effective factor in building trust in all relationships established with the target audience. Therefore, organizations should reflect their financial performance with a good corporate communication strategy in order to create a solid corporate reputation based on trust. The Covid-19 pandemic, which affected the whole world in 2019, negatively affected many corporations in Turkey economically. In the face of this situation, which can be described as a global crisis, corporations carried out corporate communication activities that support corporate reputation management in order to turn the crisis into an opportunity. It is seen that especially the financial performances of the corporations are highlighted among these activities carried out with the aim of strengthening the positive image of the corporations in the eyes of their stakeholders and the public. Within the scope of this research, the press releases published by five companies operating within the automotive sector in Turkey, among the sectors given in the Sectoral Impact of Covid 19 on the Economy report of Global Times (2020), were examined through the content analysis method in the context of financial performance indicators. The purpose of the research is to reveal how organizations reflect their strategies, which include the elements that reflect their financial performance in their press releases, to the public. As a result of the research, the financial performance indicator that took the most place in all the press releases examined was determined as “competitive advantage”.
就像所有资产一样，组织需要对其声誉进行管理。拥有一个成功的企业声誉与企业如何管理他们现有的声誉密切相关。企业长期声誉的主要组成部分被归类为对情感的吸引力、产品和服务质量、愿景和领导力、财务绩效、工作场所环境和社会责任(Fombrun et al.， 2013: 253)。在这些组成部分中，财务绩效被定位为突出的主要因素之一，特别是在危机情况下。在与目标受众建立的所有关系中，财务表现也是建立信任的有效因素。因此，组织应该通过良好的企业传播策略来反映其财务绩效，从而在信任的基础上建立坚实的企业声誉。2019年影响全球的新冠肺炎疫情对土耳其的许多企业造成了经济上的负面影响。面对这种可以说是全球性危机的局面，企业开展了支持企业声誉管理的企业传播活动，以期化危机为机遇。可以看出，在这些活动中，公司的财务业绩尤其突出，这些活动的目的是加强公司在利益相关者和公众眼中的积极形象。在本研究的范围内，通过财务绩效指标背景下的内容分析方法，研究了在土耳其汽车行业运营的五家公司发布的新闻稿，其中包括《环球时报(2020)》的《2019冠状病毒病对经济的行业影响》报告中给出的行业。该研究的目的是揭示组织如何向公众反映其战略，其中包括在其新闻稿中反映其财务业绩的要素。研究的结果是，在所有新闻稿中，财务绩效指标被确定为“竞争优势”。
{"title":"The Role of Financial Performance in Corporate Reputation Management: An Analysis on the Press Releases Published by Corporations During the Pandemic","authors":"Deniz Akbulut, Metin Enes Dönmez","doi":"10.17932/ctcspc.21/ctc21.022","DOIUrl":"https://doi.org/10.17932/ctcspc.21/ctc21.022","url":null,"abstract":"As with all their assets, organizations need management when it comes to their reputation. Having a successful corporate reputation is closely related to how corporations manage their existing reputation. The main components of long-term corporate reputation are categorized as appealing to emotions, product and service quality, vision and leadership, financial performance, workplace environment and social responsibility (Fombrun et al., 2013: 253). Among these components, financial performance is positioned as one of the main factors that come to the fore especially in crisis situations. Financial performance is also an effective factor in building trust in all relationships established with the target audience. Therefore, organizations should reflect their financial performance with a good corporate communication strategy in order to create a solid corporate reputation based on trust. The Covid-19 pandemic, which affected the whole world in 2019, negatively affected many corporations in Turkey economically. In the face of this situation, which can be described as a global crisis, corporations carried out corporate communication activities that support corporate reputation management in order to turn the crisis into an opportunity. It is seen that especially the financial performances of the corporations are highlighted among these activities carried out with the aim of strengthening the positive image of the corporations in the eyes of their stakeholders and the public. Within the scope of this research, the press releases published by five companies operating within the automotive sector in Turkey, among the sectors given in the Sectoral Impact of Covid 19 on the Economy report of Global Times (2020), were examined through the content analysis method in the context of financial performance indicators. The purpose of the research is to reveal how organizations reflect their strategies, which include the elements that reflect their financial performance in their press releases, to the public. As a result of the research, the financial performance indicator that took the most place in all the press releases examined was determined as “competitive advantage”.","PeriodicalId":213715,"journal":{"name":"CTC 2021 PROCEEDINGS BOOK","volume":"4 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132571425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-12DOI: 10.17932/ctcspc.21/ctc21.009
Begüm Aylin Önder
Corporate social responsibility is one of the activities that goes beyond philanthropy, based on volunteerism in line with the responsibilities of enterprises towards society. This concept, which offers businesses the opportunity to look after and develop their brand image in the eyes of society, has become a necessity, not a choice, especially in today's world. In order to meet social expectations, the effectiveness of static and dynamic advertising messages implemented in all social benefit-based studies for human development such as environment, health and education is very important in terms of ensuring audience communication. In the second half of 2019, people were confined to homes and life came to a standstill all over the world in order to reduce and prevent the impact of the pandemic within the scope of the “New Type Corona Virus” (COVID-19) measures, which are from the sars-cov-2 coronavirus family, which is spreading rapidly globally starting from Wohan, Hubei Province, China. As a basic protection module for humanity against corona virus, it has incorporated the concept of social distancing into their lives in order to reduce the contact of staying at home and increasing hygiene, except in mandatory situations. During this extraordinary period, many brands on a global scale have included the concept of “social distance” in their advertising messages with the awareness of corporate social responsibility and have started to inform and educate the community about this issue by emphasizing the importance of the process. Within the scope of this research, advertising designs prepared by brands acting with corporate social responsibility awareness through the concept of social distancing during the Pandemic period were discussed and how the meaning structures behind the messages were created and transmitted. The research is limited to 3 (three) advertising designs determined by the 'judicial sampling' method (selective method). In the sample of the study, advertising narratives of brands in different sectors were explained in general framework and similar and different aspects of messages were uncovered by performing comparative analysis between messages in line with the findings obtained from the narratives. In this context, it was determined that the contrasts of “pessimism and optimism, hope and despair, happiness and unhappiness, death and life, strong and powerless, youth and old age, unity/togetherness and separation, struggle and defeat, nature and culture” were constructed as the main discourse.
{"title":"Using the Concept of “Social Distancing” in Advertising Designs: A Comparative Analysis","authors":"Begüm Aylin Önder","doi":"10.17932/ctcspc.21/ctc21.009","DOIUrl":"https://doi.org/10.17932/ctcspc.21/ctc21.009","url":null,"abstract":"Corporate social responsibility is one of the activities that goes beyond philanthropy, based on volunteerism in line with the responsibilities of enterprises towards society. This concept, which offers businesses the opportunity to look after and develop their brand image in the eyes of society, has become a necessity, not a choice, especially in today's world. In order to meet social expectations, the effectiveness of static and dynamic advertising messages implemented in all social benefit-based studies for human development such as environment, health and education is very important in terms of ensuring audience communication. In the second half of 2019, people were confined to homes and life came to a standstill all over the world in order to reduce and prevent the impact of the pandemic within the scope of the “New Type Corona Virus” (COVID-19) measures, which are from the sars-cov-2 coronavirus family, which is spreading rapidly globally starting from Wohan, Hubei Province, China. As a basic protection module for humanity against corona virus, it has incorporated the concept of social distancing into their lives in order to reduce the contact of staying at home and increasing hygiene, except in mandatory situations. During this extraordinary period, many brands on a global scale have included the concept of “social distance” in their advertising messages with the awareness of corporate social responsibility and have started to inform and educate the community about this issue by emphasizing the importance of the process. Within the scope of this research, advertising designs prepared by brands acting with corporate social responsibility awareness through the concept of social distancing during the Pandemic period were discussed and how the meaning structures behind the messages were created and transmitted. The research is limited to 3 (three) advertising designs determined by the 'judicial sampling' method (selective method). In the sample of the study, advertising narratives of brands in different sectors were explained in general framework and similar and different aspects of messages were uncovered by performing comparative analysis between messages in line with the findings obtained from the narratives. In this context, it was determined that the contrasts of “pessimism and optimism, hope and despair, happiness and unhappiness, death and life, strong and powerless, youth and old age, unity/togetherness and separation, struggle and defeat, nature and culture” were constructed as the main discourse.","PeriodicalId":213715,"journal":{"name":"CTC 2021 PROCEEDINGS BOOK","volume":"113 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124707501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-12DOI: 10.17932/ctcspc.21/ctc21.019
Hatice Öksüz
Epidemics threatened the daily life activities of human societies in certain periods of history. Epidemic diseases, known as disasters that resulted in the death of millions of people, have always been issues that occupy humanity, to be detected from the moment they emerged and to seek solutions to end the epidemic. Having knowledge means having power. Therefore, the easiest way to retain information is through surveillance. Considering the history of epidemic diseases, it is seen that surveillance practices are frequently used. In the information society that emerged with new communication technologies, it is seen that individuals voluntarily participate in surveillance and the walls of the prison have changed by demolishing. Covid-19, which rapidly increased in coronavirus cases and turned into a global epidemic, is known to increase the use of surveillance practices by all states globally to control the epidemic. Fear of the epidemic in societies has become considerable than the privacy of personal data, and their voluntary participation in these practices has been a matter of concern. This consent-based process brings with it criticisms of legitimizing the surveillance society, which has been at the center of discussions since the past. Surveillance played an important role in the rise of totalitarian regimes. The legitimacy of a supervised social structure will accelerate the rise of totalitarian regimes, depriving people of living in an unlimited but self- controlled prison.
{"title":"Measures Against the Pandemic as the Panoptical Eye of the Power: The Example of Coronavirus Pandemic","authors":"Hatice Öksüz","doi":"10.17932/ctcspc.21/ctc21.019","DOIUrl":"https://doi.org/10.17932/ctcspc.21/ctc21.019","url":null,"abstract":"Epidemics threatened the daily life activities of human societies in certain periods of history. Epidemic diseases, known as disasters that resulted in the death of millions of people, have always been issues that occupy humanity, to be detected from the moment they emerged and to seek solutions to end the epidemic. Having knowledge means having power. Therefore, the easiest way to retain information is through surveillance. Considering the history of epidemic diseases, it is seen that surveillance practices are frequently used. In the information society that emerged with new communication technologies, it is seen that individuals voluntarily participate in surveillance and the walls of the prison have changed by demolishing. Covid-19, which rapidly increased in coronavirus cases and turned into a global epidemic, is known to increase the use of surveillance practices by all states globally to control the epidemic. Fear of the epidemic in societies has become considerable than the privacy of personal data, and their voluntary participation in these practices has been a matter of concern. This consent-based process brings with it criticisms of legitimizing the surveillance society, which has been at the center of discussions since the past. Surveillance played an important role in the rise of totalitarian regimes. The legitimacy of a supervised social structure will accelerate the rise of totalitarian regimes, depriving people of living in an unlimited but self- controlled prison.","PeriodicalId":213715,"journal":{"name":"CTC 2021 PROCEEDINGS BOOK","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116823106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-12DOI: 10.17932/ctcspc.21/ctc21.030
Arzu Özsoy
It is seen that individuals use digital tools and digital media more than ever, due to the developments of Covid 19 virus worldwide, corona epidemic measures in different dimensions in each country and social distance rules. Within the scope of corona measures, user behaviors and digital habits have started to differentiate and intensify in this extremely isolated process where new living rules are applied. In the global arena, individuals from different ages and socio-economic groups in many different countries have come to share on their social media accounts that they experience problems such as "crammed tracking", excessive online shopping, etc., in the quarantine restrictions. While the use of excessive digital tools and media causes a wide variety of physical and mental illnesses, it also causes visible positive and negative changes in the lives of individuals. The aim of this study is to provide a general view and recommendations for individual and social changes in the context of extreme digitalization during the corona epidemic period.
{"title":"Extreme Digitalization and Its Effects on Individual and Social Life During the Post Corona Pandemic Period","authors":"Arzu Özsoy","doi":"10.17932/ctcspc.21/ctc21.030","DOIUrl":"https://doi.org/10.17932/ctcspc.21/ctc21.030","url":null,"abstract":"It is seen that individuals use digital tools and digital media more than ever, due to the developments of Covid 19 virus worldwide, corona epidemic measures in different dimensions in each country and social distance rules. Within the scope of corona measures, user behaviors and digital habits have started to differentiate and intensify in this extremely isolated process where new living rules are applied. In the global arena, individuals from different ages and socio-economic groups in many different countries have come to share on their social media accounts that they experience problems such as \"crammed tracking\", excessive online shopping, etc., in the quarantine restrictions. While the use of excessive digital tools and media causes a wide variety of physical and mental illnesses, it also causes visible positive and negative changes in the lives of individuals. The aim of this study is to provide a general view and recommendations for individual and social changes in the context of extreme digitalization during the corona epidemic period.","PeriodicalId":213715,"journal":{"name":"CTC 2021 PROCEEDINGS BOOK","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116552296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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