Pub Date : 2021-12-25DOI: 10.46458/27121097.2021.pi.89
Posljedica Covid, Krize NA Međunarodno, Poslovanje I Trgovinske, Politike Zemalja, Poslovanje I Ključne, Suradnja među
Međunarodno poslovanje, kao ključni nositelj nacionalne konkurentnosti odnosi se na svaku situaciju u kojoj proizvodnja ili distribucija robe ili usluga prelazi državne granice, uz termin se lako vezuje globalizacija - pomak ka više međuovisnoj i integriranijoj globalnoj ekonomiji koja zapravo stvara veće mogućnosti za međunarodno poslovanje. Globalizacija kao takva se tako može odvijati u uvjetima tržišta, gdje trgovinske barijere padaju, a preferencije kupaca se mijenjaju. To se može vidjeti na primjerima proizvodnje, gdje tvrtka može lako nabavljati robu i usluge iz drugih zemalja. Dakle, vanjskotrgovinsko poslovanje obuhvaća čitav niz prekograničnih razmjena robe, usluga ili resursa između dvije ili više nacija. No, vanjskotrgovinsko poslovanje, bez obzira na globalizacijske napore, mogu poremetiti krize, koje opet zahtijevaju i poseban makroekonomski okvir, odnosno trgovinsku politiku kako bi se iz istih što bezbolnije izašlo. Gospodarska kriza izazvana korona virusom Covid-19 jedinstvena je u dosadašnjoj ekonomskoj povijesti po načinu i brzini nastanka, globalnom obuhvatu i posljedicama. Nesumnjivo je da će zbog jedinstvenog načina nastanka, mehanizama i dubokih posljedica, ova kriza biti veliki izazov za ekonomsku znanost i struku. U ovom radu dat ćemo pregled kako je COVID-19 kriza utjecala na međunarodno poslovanje i trgovinske politike.
{"title":"POSLJEDICA COVID KRIZE NA MEĐUNARODNO POSLOVANJE I TRGOVINSKE POLITIKE ZEMALJA","authors":"Posljedica Covid, Krize NA Međunarodno, Poslovanje I Trgovinske, Politike Zemalja, Poslovanje I Ključne, Suradnja među","doi":"10.46458/27121097.2021.pi.89","DOIUrl":"https://doi.org/10.46458/27121097.2021.pi.89","url":null,"abstract":"Međunarodno poslovanje, kao ključni nositelj nacionalne konkurentnosti odnosi se na svaku situaciju u kojoj proizvodnja ili distribucija robe ili usluga prelazi državne granice, uz termin se lako vezuje globalizacija - pomak ka više međuovisnoj i integriranijoj globalnoj ekonomiji koja zapravo stvara veće mogućnosti za međunarodno poslovanje. Globalizacija kao takva se tako može odvijati u uvjetima tržišta, gdje trgovinske barijere padaju, a preferencije kupaca se mijenjaju. To se može vidjeti na primjerima proizvodnje, gdje tvrtka može lako nabavljati robu i usluge iz drugih zemalja. Dakle, vanjskotrgovinsko poslovanje obuhvaća čitav niz prekograničnih razmjena robe, usluga ili resursa između dvije ili više nacija. No, vanjskotrgovinsko poslovanje, bez obzira na globalizacijske napore, mogu poremetiti krize, koje opet zahtijevaju i poseban makroekonomski okvir, odnosno trgovinsku politiku kako bi se iz istih što bezbolnije izašlo. Gospodarska kriza izazvana korona virusom Covid-19 jedinstvena je u dosadašnjoj ekonomskoj povijesti po načinu i brzini nastanka, globalnom obuhvatu i posljedicama. Nesumnjivo je da će zbog jedinstvenog načina nastanka, mehanizama i dubokih posljedica, ova kriza biti veliki izazov za ekonomsku znanost i struku. U ovom radu dat ćemo pregled kako je COVID-19 kriza utjecala na međunarodno poslovanje i trgovinske politike.","PeriodicalId":213982,"journal":{"name":"Zbornik radova - Journal of Economy and Business","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124186279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-25DOI: 10.46458/27121097.2021.pi.133
The quality level of corporate governance can be defined as the degree of compliance with set corporate governance standards defined at the international and national institutional levels. Guided by previous theoretical and empirical findings, Bosnia and Herzegovina has characteristics of a closed corporate governance system in both entities and, for this reason, the models that measure corporate governance in countries with typical closed corporate governance systems are selected as the basis for developing a model for measuring the level of corporate governance. Measuring the quality of corporate governance provides a clear picture of the internal strengths and weaknesses of the corporate governance system in corporations in Bosnia and Herzegovina. The quality of corporate governance is one of the non-financial indicators of business operations and shows the degree of compliance with international standards of corporate governance. A significant number of studies show that corporations that achieve higher standards and better practices of corporate governance also have better financial results and thereby higher value in the capital market. This means that corporations with a higher level of corporate governance also have a better financial result of business operations, easier access to financial capital and higher value in the capital market. The subject of the study is to determine the relationship between the quality of corporate governance and profitability of business operations of corporations, and considering that this is historical data, the study will determine whether corporations that had good corporate governance also had greater business profitability and vice versa. The mean objective of the study is to determine the relationship between the quality of corporate governance and business profitability indicators and the direction of this relationship.
{"title":"THE RELATIONSHIP BETWEEN THE QUALITY OF CORPORATE GOVERNANCE AND PROFITABILITY OF BUSINESS OPERATIONS","authors":"","doi":"10.46458/27121097.2021.pi.133","DOIUrl":"https://doi.org/10.46458/27121097.2021.pi.133","url":null,"abstract":"The quality level of corporate governance can be defined as the degree of compliance with set corporate governance standards defined at the international and national institutional levels. Guided by previous theoretical and empirical findings, Bosnia and Herzegovina has characteristics of a closed corporate governance system in both entities and, for this reason, the models that measure corporate governance in countries with typical closed corporate governance systems are selected as the basis for developing a model for measuring the level of corporate governance. Measuring the quality of corporate governance provides a clear picture of the internal strengths and weaknesses of the corporate governance system in corporations in Bosnia and Herzegovina. The quality of corporate governance is one of the non-financial indicators of business operations and shows the degree of compliance with international standards of corporate governance. A significant number of studies show that corporations that achieve higher standards and better practices of corporate governance also have better financial results and thereby higher value in the capital market. This means that corporations with a higher level of corporate governance also have a better financial result of business operations, easier access to financial capital and higher value in the capital market. \u0000\u0000The subject of the study is to determine the relationship between the quality of corporate governance and profitability of business operations of corporations, and considering that this is historical data, the study will determine whether corporations that had good corporate governance also had greater business profitability and vice versa. The mean objective of the study is to determine the relationship between the quality of corporate governance and business profitability indicators and the direction of this relationship.","PeriodicalId":213982,"journal":{"name":"Zbornik radova - Journal of Economy and Business","volume":"2021 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131683352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-25DOI: 10.46458/27121097.2021.pi.110
U ovom radu analizirana je struktura vlasništva najvećih poduzeća izlistanih na tržištu kapitala Bosne i Hercegovine. U okviru toga ispitan je utjecaj koncentracije vlasništva i identiteta vlasnika na učinkovitosti vrijednost ovih poduzeća. Rezultati istraživanja pokazuju visok stupanj koncentracije vlasništva, pri čemu se država javlja kao najveći vlasnik kapitala. Kontrolirajući za učinke veličine poduzeća, financijske poluge i isplate dividendi, rezultati višestruke linearne regresije pokazuju statistički značajan pozitivan utjecaj koncentracije vlasništva na vrijednost poduzeća mjerenu aproksimacijom Tobinovog Q . Kad je u pitanju identitet vlasnika, istraživanje pokazuje kako učinkovitost poduzeća raste s povećanjem udjela institucionalnih investitora, a opada s povećanjem udjela države u vlasničkoj strukturi poduzeća. Istraživanje je također pokazalo da poduzeća koja su u većinski državnom vlasništvu imaju relativno veće investicije, niže odnose isplate dividendi, slabije prinose na imovinu i kapital te lošiju kvalitetu dobiti u odnosu na poduzeća koja su u privatnom vlasništvu.
该丛书分析了波斯尼亚和黑塞哥维那资本市场上最大上市公司的所有权结构。U fram toga ispitan je utjecaj koncentcij vlasništva i identiteta vlasnika na učinkovitosti vrijednost ovih poduzeća。研究结果表明，在资本规模较小的情况下，企业中心的作用非常明显。在控制了企业规模、财务利益和股息支付的影响后，线性回归的结果显示，所有权集中度对以托宾 Q 近似值衡量的企业价值有显著的正向影响。因此，我们认为，企业所有权集中对企业价值具有统计意义上的正向影响。我们认为，在私营企业中进行相对投资、分红、投资回报率和资本回报率是非常重要的。
{"title":"STRUKTURA VLASNIŠTVA I PERFORMANSE PODUZEĆA: SLUČAJ BOSNE I HERCEGOVINE","authors":"","doi":"10.46458/27121097.2021.pi.110","DOIUrl":"https://doi.org/10.46458/27121097.2021.pi.110","url":null,"abstract":"U ovom radu analizirana je struktura vlasništva najvećih poduzeća izlistanih na tržištu kapitala Bosne i Hercegovine. U okviru toga ispitan je utjecaj koncentracije vlasništva i identiteta vlasnika na učinkovitosti vrijednost ovih poduzeća. Rezultati istraživanja pokazuju visok stupanj koncentracije vlasništva, pri čemu se država javlja kao najveći vlasnik kapitala. Kontrolirajući za učinke veličine poduzeća, financijske poluge i isplate dividendi, rezultati višestruke linearne regresije pokazuju statistički značajan pozitivan utjecaj koncentracije vlasništva na vrijednost poduzeća mjerenu aproksimacijom Tobinovog Q . Kad je u pitanju identitet vlasnika, istraživanje pokazuje kako učinkovitost poduzeća raste s povećanjem udjela institucionalnih investitora, a opada s povećanjem udjela države u vlasničkoj strukturi poduzeća. Istraživanje je također pokazalo da poduzeća koja su u većinski državnom vlasništvu imaju relativno veće investicije, niže odnose isplate dividendi, slabije prinose na imovinu i kapital te lošiju kvalitetu dobiti u odnosu na poduzeća koja su u privatnom vlasništvu.","PeriodicalId":213982,"journal":{"name":"Zbornik radova - Journal of Economy and Business","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133343431","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-25DOI: 10.46458/27121097.2021.pi.187
I. Živko
Stable and good operating banking sector is important for stability of financial system and development of national economy. Having on mind specific features of financial system in Bosnia and Herzegovina as banking dominated, authors will analyse changes in its banking sector in the period between global financial crisis and COVID-19. Banking sector in Bosnia and Herzegovina has been analysed through a series of indicators. Authors in this paper will analyse number of banks in banking sector, bank intermediation, total assets, loans and deposits, credit risk expose of banks and liquidity. Aim of this paper is to compare behaviour of banking sector in two crises and present impact of its activities and performance (profitability, liquidity and risk).
{"title":"BANKING SECTOR IN BOSNIA AND HERZEGOVINA BETWEEN GLOBAL FINANCIAL CRISIS AND COVID-19","authors":"I. Živko","doi":"10.46458/27121097.2021.pi.187","DOIUrl":"https://doi.org/10.46458/27121097.2021.pi.187","url":null,"abstract":"Stable and good operating banking sector is important for stability of financial system and development of national economy. Having on mind specific features of financial system in Bosnia and Herzegovina as banking dominated, authors will analyse changes in its banking sector in the period between global financial crisis and COVID-19. Banking sector in Bosnia and Herzegovina has been analysed through a series of indicators. Authors in this paper will analyse number of banks in banking sector, bank intermediation, total assets, loans and deposits, credit risk expose of banks and liquidity. Aim of this paper is to compare behaviour of banking sector in two crises and present impact of its activities and performance (profitability, liquidity and risk).","PeriodicalId":213982,"journal":{"name":"Zbornik radova - Journal of Economy and Business","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115422569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-25DOI: 10.46458/27121097.2021.pi.26
Contemporary approach to risk management implies a stakeholder analysis in accordance with stakeholders’ influence on risk initiation along with their influence on risk outcomes. Communication with stakeholders/publics plays an important role in overall risk management. In the frame of wider implementation of stakeholder theory, it becomes a common practice to create different communication strategies that aim to the key stakeholders. From the point of stakeholder approach, risk analysis implies an assessment of stakeholders’ influence on financial stability of the business, or more generally, on reputation loss. In the given context, stakeholder analysis is a precondition for risk management as well as for creating risk communication strategies. A stakeholder prioritization approach to the risk communication is based on the managerial assessments of stakeholders’ importance in the risk situations. The main goal of this research was to provide an insight in the managerial communication practice with stakeholders in situations of financial risk. The risk communication management was explored using several criteria for stakeholders’ prioritization in risk situations: stakeholders’ actions or power linked to the risk situation, stakeholders’ legitimacy to demand communication/information about risk situations, urgency of response on stakeholders’ demand for communication/information about risk situations. Research was conducted using an online questionnaire method on the sample of managers from companies headquartered in the Federation of Bosnia and Herzegovina. From the results it can be concluded that company size is the variable with the greatest influence on managerial stakeholders’ prioritization and communication practice with different stakeholders in the situation of financial risk.
{"title":"STAKEHOLDER PRIORITIZATION IN COMMUNICATION CONSIDERING FINANCIAL RISK FOR A BUSINESS","authors":"","doi":"10.46458/27121097.2021.pi.26","DOIUrl":"https://doi.org/10.46458/27121097.2021.pi.26","url":null,"abstract":"Contemporary approach to risk management implies a stakeholder analysis in accordance with stakeholders’ influence on risk initiation along with their influence on risk outcomes. Communication with stakeholders/publics plays an important role in overall risk management. In the frame of wider implementation of stakeholder theory, it becomes a common practice to create different communication strategies that aim to the key stakeholders. From the point of stakeholder approach, risk analysis implies an assessment of stakeholders’ influence on financial stability of the business, or more generally, on reputation loss. In the given context, stakeholder analysis is a precondition for risk management as well as for creating risk communication strategies. A stakeholder prioritization approach to the risk communication is based on the managerial assessments of stakeholders’ importance in the risk situations. The main goal of this research was to provide an insight in the managerial communication practice with stakeholders in situations of financial risk. The risk communication management was explored using several criteria for stakeholders’ prioritization in risk situations: stakeholders’ actions or power linked to the risk situation, stakeholders’ legitimacy to demand communication/information about risk situations, urgency of response on stakeholders’ demand for communication/information about risk situations. Research was conducted using an online questionnaire method on the sample of managers from companies headquartered in the Federation of Bosnia and Herzegovina. From the results it can be concluded that company size is the variable with the greatest influence on managerial stakeholders’ prioritization and communication practice with different stakeholders in the situation of financial risk.","PeriodicalId":213982,"journal":{"name":"Zbornik radova - Journal of Economy and Business","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125604258","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-25DOI: 10.46458/27121097.2021.pi.75
Maloprodaja u svijetu doživljava korjenite promjene. Nove tehnologije i internet mijenjaju krajolik maloprodaje. Kupci imaju nadohvat ruke trenutni pristup tisućama gotovo jednako uvjerljivih ponuda proizvoda i usluga. Pritom su u kontekstu evidentnih društvenih i gospodarskih promjenaočekivanja i moć kupaca dosad neviđeni i bez presedana. Na neprekidno promjenjivom, globaliziranom i zasićenom tržištu maloprodaje postaje sve veći izazov stvarati bazu lojalnih kupaca. Stoga se istraživanje lojalnosti kupaca u novom maloprodajnom okruženju može smatrati važnim preduvjetom za uspješno oblikovanje i provedbu maloprodajnih strategija. Svrha rada je ukazati na lojalnost kao izvor konkurentske prednosti, dati osvrt na konceptualizaciju lojalnosti te istražiti lojalnost kupaca u maloprodajnom okruženju(tržište hipermarketa F BiH) kroz prizmu socio-demografskih obilježja.
世界零售业正在发生翻天覆地的变化。新技术和互联网正在改变零售业的格局。买家可以立即获得数以千计的产品和服务，而这些产品和服务无疑同样具有吸引力。Pritom su u kontektu evidentnih društvenih i ekonomicheskoe promjenaočekivanja i moć kupaca dosad neviđeni i bez presedana.在未来、全球化和全球化的零售业中，我们需要创造忠诚的企业。在新的商业环境中，我们需要在新的商业环境中制定新的战略。在波黑社会人口统计研究的基础上，我们将从社会经济学的角度来分析波黑的社会经济发展状况。
{"title":"LOJALNOST KUPACA U MALOPRODAJI","authors":"","doi":"10.46458/27121097.2021.pi.75","DOIUrl":"https://doi.org/10.46458/27121097.2021.pi.75","url":null,"abstract":"Maloprodaja u svijetu doživljava korjenite promjene. Nove tehnologije i internet mijenjaju krajolik maloprodaje. Kupci imaju nadohvat ruke trenutni pristup tisućama gotovo jednako uvjerljivih ponuda proizvoda i usluga. Pritom su u kontekstu evidentnih društvenih i gospodarskih promjenaočekivanja i moć kupaca dosad neviđeni i bez presedana. Na neprekidno promjenjivom, globaliziranom i zasićenom tržištu maloprodaje postaje sve veći izazov stvarati bazu lojalnih kupaca. Stoga se istraživanje lojalnosti kupaca u novom maloprodajnom okruženju može smatrati važnim preduvjetom za uspješno oblikovanje i provedbu maloprodajnih strategija. Svrha rada je ukazati na lojalnost kao izvor konkurentske prednosti, dati osvrt na konceptualizaciju lojalnosti te istražiti lojalnost kupaca u maloprodajnom okruženju(tržište hipermarketa F BiH) kroz prizmu socio-demografskih obilježja.","PeriodicalId":213982,"journal":{"name":"Zbornik radova - Journal of Economy and Business","volume":"98 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127902373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-25DOI: 10.46458/27121097.2021.pi.173
Danas postoji mnogo ponuditelja sličnih proizvoda na tržištu, gdje teško uočavamo razlikovna obilježja proizvoda, tu nam se kao putokaz i bitan element za uočavanje razlika među mnoštvom proizvoda javlja imidž. Napor i vrijeme koji se u današnje vrijeme koriste prilikom kupnje postaju sve važniji i dragocjeniji pa se upravo zbog toga trebao pojaviti putokaz koji će potrošačima olakšati kupnju. Taj putokaz je često upravo imidž. Konkurentnost poduzeća ovisi, između ostaloga, i o uspješnom imidžu, o stvaranju vlastitoga znaka prepoznavanja, orginalnog indentiteta koji će poslužiti u razlikovanju vlastitoga proizvoda od mnoštva drugih konkurentnih proizvoda. Bitno je stvoriti pozitivan imidž, služeći se kvalitetnim proizvodom te raznim dodatnim aktivnostima, koje će razlikovati naše poduzeće od poduzeća konkurenta u svijesti potrošača. Jedanput formiran imidž nije stalan, može se mijenjati, ali taj proces zahtijeva velike napore i značajne vremenske i financijske izdatke. Cilj ovog rada je postići uvid u značaj imidža za potrošače s posebnim osvrtom na pozicioniranje imidža Mljekare Livno. Mljekara Livno je najveći proizvođač sira u Bosni i Hercegovini. Nastala je 1970. godine, dok je organizirana proizvodnja sira počela još davne 1885. godine. Od tih vremena pa sve do danas, tradicijom i kvalitetom prisutna je na tržištu regije, a i na tržištu Europske Unije. Istraživanje je provedeno anketnim ispitivanjem potrošača o značaju imidža pri kupovini mliječnih proizvoda i pozicioniranju imidža poduzeća Mljekare Livno. Prema rezultatima istraživanja dolazimo do zaključka da poduzeće Mljekara Livno ima pozitivan imidž, kao i da imidž marke poduzeća ima značaj za potrošače pri kupovini mliječnih proizvoda. Također, ispitanici se u velikoj mjeri slažu da poduzeće putem medija gradi imidž, ali i da rezultati ovog istraživanja ukazuju i na to da samo poduzeća koja sustavno grade pozitivan imidž poboljšavaju rezultate poslovanja poduzeća.
{"title":"ISTRAŽIVANJE ZNAČAJA IMIDŽA U MLIJEČNOJ INDUSTRIJI","authors":"","doi":"10.46458/27121097.2021.pi.173","DOIUrl":"https://doi.org/10.46458/27121097.2021.pi.173","url":null,"abstract":"Danas postoji mnogo ponuditelja sličnih proizvoda na tržištu, gdje teško uočavamo razlikovna obilježja proizvoda, tu nam se kao putokaz i bitan element za uočavanje razlika među mnoštvom proizvoda javlja imidž. Napor i vrijeme koji se u današnje vrijeme koriste prilikom kupnje postaju sve važniji i dragocjeniji pa se upravo zbog toga trebao pojaviti putokaz koji će potrošačima olakšati kupnju. Taj putokaz je često upravo imidž. Konkurentnost poduzeća ovisi, između ostaloga, i o uspješnom imidžu, o stvaranju vlastitoga znaka prepoznavanja, orginalnog indentiteta koji će poslužiti u razlikovanju vlastitoga proizvoda od mnoštva drugih konkurentnih proizvoda. Bitno je stvoriti pozitivan imidž, služeći se kvalitetnim proizvodom te raznim dodatnim aktivnostima, koje će razlikovati naše poduzeće od poduzeća konkurenta u svijesti potrošača. Jedanput formiran imidž nije stalan, može se mijenjati, ali taj proces zahtijeva velike napore i značajne vremenske i financijske izdatke. Cilj ovog rada je postići uvid u značaj imidža za potrošače s posebnim osvrtom na pozicioniranje imidža Mljekare Livno. Mljekara Livno je najveći proizvođač sira u Bosni i Hercegovini. Nastala je 1970. godine, dok je organizirana proizvodnja sira počela još davne 1885. godine. Od tih vremena pa sve do danas, tradicijom i kvalitetom prisutna je na tržištu regije, a i na tržištu Europske Unije. Istraživanje je provedeno anketnim ispitivanjem potrošača o značaju imidža pri kupovini mliječnih proizvoda i pozicioniranju imidža poduzeća Mljekare Livno. Prema rezultatima istraživanja dolazimo do zaključka da poduzeće Mljekara Livno ima pozitivan imidž, kao i da imidž marke poduzeća ima značaj za potrošače pri kupovini mliječnih proizvoda. Također, ispitanici se u velikoj mjeri slažu da poduzeće putem medija gradi imidž, ali i da rezultati ovog istraživanja ukazuju i na to da samo poduzeća koja sustavno grade pozitivan imidž poboljšavaju rezultate poslovanja poduzeća.","PeriodicalId":213982,"journal":{"name":"Zbornik radova - Journal of Economy and Business","volume":"17 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121014850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-25DOI: 10.46458/27121097.2021.pi.9
Od svih zemalja EU, Hrvatska ima najveći udio utjecaja turizma u GDP-a u pri čemu je u 2019.godini iznosio visokih 24,3% (statista.com, 2022.). Kao najvažnija gospodarska grana zahtijeva kontinuirano praćenje razvoja, trendova kako bi ostala u fokusu kako dosadašnjih gostiju tako i u privlačenju novih. Uz razvoj drugih vidova turizma sve veću pažnju privlači razvoj turizma za starije osobe. Ispitivanje potreba starijih osoba u turizmu, njihovih želja, navika je početak za analiziranje razvoja ovog vida turizma koji ima ogroman potencijal. Ponuda turizma za starije osobe mora zadovoljavati te potrebe, biti usmjerena na njihove potrebe, a jedan od zasigurno najpreciznijih načina detektiranja tih potreba je provođenje ispitivanja želja i potreba kroz anketu. Kako bi se provelo ispitivanje koristila se anketna metoda te intervju. Rezultati govore o navikama, preferencijama te potencijalu seniorskog turizma za razvoj pojedinih turističkih grana poglavito zdravstvenog turizma. Rezultati ankete pokazuju da se navike današnjih starijih osoba znatno razlikuju od starijih osoba prijašnjih generacija. Današnji seniori više žele putovati, imaju veće financijske mogućnosti, bolju povezanost do destinacija, aktivniji su. U najvećoj mjeri putuju automobilom i autobusom, preferiraju ljetnu sezonu, a glavni motiv im je druženje sa obitelji. Osnovna prepreka putovanju su financijski razlozi, nedostatak vremena te zdravstveno stanje. Istraživanje pokazuje nužnost pokretanja projekata na lokalnoj i državnoj razini za razvoj seniorskog turizma u oba smjera. Prvenstveno razvijanje ponude koja može osnažiti koristi od turističke djelatnosti, u određenoj mjeri se izbjegava sezonalnost, popunjavanje kapaciteta van glavne sezone dok s druge strane potrebno je ohrabrivati i poticati starije osobe na putovanja. U svrhu toga pokrenuti i socijalne programe jer se pokazuje da je osnovna prepreka za putovanje financijske prirode.
在所有欧盟国家中，克罗地亚的旅游业在国内生产总值中所占份额最大，2019 年将达到 24.3%（statista.com，2022 年）。 作为最重要的经济主体，旅游业需要持续发展，并在现有游客和吸引新游客方面保持关注趋势。旅游业其他方面的发展越来越受到老年人旅游发展的吸引。在旅游业中，老年人的潜力是不容忽视的。为老年人提供旅游服务必须满足他们的这些需求，针对他们的需求，而发现这些需求的最准确方法之一就是进行调查，了解他们想要什么和需要什么。在这一过程中，采用了调查法和访谈法。调查结果说明了老年旅游的习惯、偏好和发展美食旅游，特别是健康旅游的潜力。调查结果显示，当代老年人的习惯与老一辈人有很大不同。现在的老年人更愿意旅游，经济能力更强，与旅游目的地的联系更紧密，也更活跃。U najvećoj mjeri putuju automobilom i autobusom, preferjetnu sezonu, a hlavní motiv im je druženje sa obitelji.旅行的主要障碍是经济原因、天气和健康状况。这项研究表明，有必要在地方和国家层面开展老年旅游双向发展项目。Privenvenprvstvo razvanje nabíduda koja može osnažiti koristi od turističke djelatnosti, u određenoj mjeri se izbjegava sezonalnost, popunjavanje kapaciteta van hlavní sezone dok s drugi strane potrebno je ohrabrivati i poticati starije osobe na putovanja.此外，应鼓励社会方案，因为事实表明，旅行的基本障碍是资金问题。
{"title":"POTREBE STARIJIH OSOBA U TURIZMU I NJIHOV POTENCIJAL","authors":"","doi":"10.46458/27121097.2021.pi.9","DOIUrl":"https://doi.org/10.46458/27121097.2021.pi.9","url":null,"abstract":"Od svih zemalja EU, Hrvatska ima najveći udio utjecaja turizma u GDP-a u pri čemu je u 2019.godini iznosio visokih 24,3% (statista.com, 2022.). Kao najvažnija gospodarska grana zahtijeva kontinuirano praćenje razvoja, trendova kako bi ostala u fokusu kako dosadašnjih gostiju tako i u privlačenju novih. Uz razvoj drugih vidova turizma sve veću pažnju privlači razvoj turizma za starije osobe. Ispitivanje potreba starijih osoba u turizmu, njihovih želja, navika je početak za analiziranje razvoja ovog vida turizma koji ima ogroman potencijal. Ponuda turizma za starije osobe mora zadovoljavati te potrebe, biti usmjerena na njihove potrebe, a jedan od zasigurno najpreciznijih načina detektiranja tih potreba je provođenje ispitivanja želja i potreba kroz anketu. Kako bi se provelo ispitivanje koristila se anketna metoda te intervju. Rezultati govore o navikama, preferencijama te potencijalu seniorskog turizma za razvoj pojedinih turističkih grana poglavito zdravstvenog turizma. Rezultati ankete pokazuju da se navike današnjih starijih osoba znatno razlikuju od starijih osoba prijašnjih generacija. Današnji seniori više žele putovati, imaju veće financijske mogućnosti, bolju povezanost do destinacija, aktivniji su. U najvećoj mjeri putuju automobilom i autobusom, preferiraju ljetnu sezonu, a glavni motiv im je druženje sa obitelji. Osnovna prepreka putovanju su financijski razlozi, nedostatak vremena te zdravstveno stanje. Istraživanje pokazuje nužnost pokretanja projekata na lokalnoj i državnoj razini za razvoj seniorskog turizma u oba smjera. Prvenstveno razvijanje ponude koja može osnažiti koristi od turističke djelatnosti, u određenoj mjeri se izbjegava sezonalnost, popunjavanje kapaciteta van glavne sezone dok s druge strane potrebno je ohrabrivati i poticati starije osobe na putovanja. U svrhu toga pokrenuti i socijalne programe jer se pokazuje da je osnovna prepreka za putovanje financijske prirode.","PeriodicalId":213982,"journal":{"name":"Zbornik radova - Journal of Economy and Business","volume":"101 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131352194","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-25DOI: 10.46458/27121097.2021.pi.156
Rafaela Rica
Women's entrepreneurship is an important driver of economic and social development even in developing countries in Europe such as Albania. In a country that opened to a market economy more than 30 years ago, women's participation in entrepreneurship remains low compared to male entrepreneurs. There are several external factors affecting women's entrepreneurship. External factors are divided into two categories: the entrepreneurial environment and the entrepreneurial ecosystem. The business environment includes economic, socio-cultural, political and technological factors. The entrepreneurial ecosystem includes policies, access to finance, entrepreneurship education, entrepreneurship support structures and networks. Considering the fact that external factors related to the entrepreneurial environment and the entrepreneurial ecosystem for women entrepreneurs in Albania have not been investigated so far, the aim of this research is to investigate the relevance and importance of external factors within both categories of women's entrepreneurship in Albania. For this purpose, a qualitative methodological approach was used. Specifically, the research was conducted on two focus groups with 12 female entrepreneurs. The focus group interview was conducted in Albania, online and in person in March 2021. The results show that all external factors are important for the entrepreneurship framework for women in Albania, but access to finance, entrepreneurship education and networks are the most important.
{"title":"WOMEN ENTREPRENEURSHIP FRAMEWORK IN ALBANIA","authors":"Rafaela Rica","doi":"10.46458/27121097.2021.pi.156","DOIUrl":"https://doi.org/10.46458/27121097.2021.pi.156","url":null,"abstract":"Women's entrepreneurship is an important driver of economic and social development even in developing countries in Europe such as Albania. In a country that opened to a market economy more than 30 years ago, women's participation in entrepreneurship remains low compared to male entrepreneurs. There are several external factors affecting women's entrepreneurship. External factors are divided into two categories: the entrepreneurial environment and the entrepreneurial ecosystem. The business environment includes economic, socio-cultural, political and technological factors. The entrepreneurial ecosystem includes policies, access to finance, entrepreneurship education, entrepreneurship support structures and networks. Considering the fact that external factors related to the entrepreneurial environment and the entrepreneurial ecosystem for women entrepreneurs in Albania have not been investigated so far, the aim of this research is to investigate the relevance and importance of external factors within both categories of women's entrepreneurship in Albania. For this purpose, a qualitative methodological approach was used. Specifically, the research was conducted on two focus groups with 12 female entrepreneurs. The focus group interview was conducted in Albania, online and in person in March 2021. The results show that all external factors are important for the entrepreneurship framework for women in Albania, but access to finance, entrepreneurship education and networks are the most important.","PeriodicalId":213982,"journal":{"name":"Zbornik radova - Journal of Economy and Business","volume":"62 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131928225","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-12-23DOI: 10.46458/27121097.2021.27.25
In today’s competitive environment, branding is an important factor that differentiates similar products and services in the minds of consumers and makes them more desirable to consumers. A brand reflects the authenticity, value, and commitment to products and services (Bilgin, 2018). The market value of a brand is a key variable on which the company's success, growth and consumer perception depend. The value of this paper is in the fact that the research of the brand equity in the industry of antiques, collectibles and antique furniture at the global level is insufficiently presented in the research and papers regarding this issue are rare. This empirical research aimed to determine the impact of brand awareness, perceived quality and digital marketing efforts on the brand equity, and to what extent and to further analyse brand perception in the antiques, collectibles and antique furniture industry in the case of a firm based in Koprivnica (Northern Croatia). Statistical tests, including reliability, validity test, correlation analysis, and regression analysis were used during this study. The results of this research suggest that brand awareness and digital marketing efforts positively and significantly affect the brand equity, while the perceived quality is not statistically significant in explaining the dependent variable. The scientific contribution of this research is reflected in the fact that this paper can be used as a basis for further research in this poorly researched industry and the findings and the model can be applied to other industries, especially to increase the competitiveness of small and medium enterprises. The paper suggests that marketers should carefully consider the dimensions of brand equity when designing their brand strategies.
{"title":"UTJECAJ ČIMBENIKA POZNATOST MARKE, PERCEPCIJA KVALITETE I AKTIVNOSTI DIGITALNOG MARKETINGA NA TRŽIŠNU VRIJEDNOST MARKE NA PRIMJERU HRVATSKOG PODUZEĆA KATEME","authors":"","doi":"10.46458/27121097.2021.27.25","DOIUrl":"https://doi.org/10.46458/27121097.2021.27.25","url":null,"abstract":"In today’s competitive environment, branding is an important factor that differentiates similar products and services in the minds of consumers and makes them more desirable to consumers. A brand reflects the authenticity, value, and commitment to products and services (Bilgin, 2018). The market value of a brand is a key variable on which the company's success, growth and consumer perception depend.\u0000\u0000The value of this paper is in the fact that the research of the brand equity in the industry of antiques, collectibles and antique furniture at the global level is insufficiently presented in the research and papers regarding this issue are rare. This empirical research aimed to determine the impact of brand awareness, perceived quality and digital marketing efforts on the brand equity, and to what extent and to further analyse brand perception in the antiques, collectibles and antique furniture industry in the case of a firm based in Koprivnica (Northern Croatia). Statistical tests, including reliability, validity test, correlation analysis, and regression analysis were used during this study.\u0000\u0000The results of this research suggest that brand awareness and digital marketing efforts positively and significantly affect the brand equity, while the perceived quality is not statistically significant in explaining the dependent variable.\u0000\u0000The scientific contribution of this research is reflected in the fact that this paper can be used as a basis for further research in this poorly researched industry and the findings and the model can be applied to other industries, especially to increase the competitiveness of small and medium enterprises. The paper suggests that marketers should carefully consider the dimensions of brand equity when designing their brand strategies.","PeriodicalId":213982,"journal":{"name":"Zbornik radova - Journal of Economy and Business","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133918275","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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