Pub Date : 2022-08-08DOI: 10.1080/10350330.2022.2114728
Edward K. Snajdr, Shonna Trinch
ABSTRACT This article explores how a semiotics of the artistic aesthetics of New York City storefronts is deployed as activism against processes of gentrification and redevelopment. We examine how this creative endeavor by two local photographers compares to our own ethnographic and linguistic interventions uncovering and addressing storefront signage in gentrifying Brooklyn. We also compare this art activism to the ways in which developers and nations use art in various ways in the service of their placemaking goals. In doing so, we highlight both the innovative power of artistic framing to preserve and protect storefronts as salvage anthropology as well as the limits of this effort. We conclude with a discussion of how ethnography and activist art can yield different, yet critical mobilizations in the pursuit of maintaining multicultural communities and diversity in the neo-liberalizing city.
{"title":"To preserve and to protect vanishing signs: activism through art, ethnography, and linguistics in a gentrifying city","authors":"Edward K. Snajdr, Shonna Trinch","doi":"10.1080/10350330.2022.2114728","DOIUrl":"https://doi.org/10.1080/10350330.2022.2114728","url":null,"abstract":"ABSTRACT This article explores how a semiotics of the artistic aesthetics of New York City storefronts is deployed as activism against processes of gentrification and redevelopment. We examine how this creative endeavor by two local photographers compares to our own ethnographic and linguistic interventions uncovering and addressing storefront signage in gentrifying Brooklyn. We also compare this art activism to the ways in which developers and nations use art in various ways in the service of their placemaking goals. In doing so, we highlight both the innovative power of artistic framing to preserve and protect storefronts as salvage anthropology as well as the limits of this effort. We conclude with a discussion of how ethnography and activist art can yield different, yet critical mobilizations in the pursuit of maintaining multicultural communities and diversity in the neo-liberalizing city.","PeriodicalId":21775,"journal":{"name":"Social Semiotics","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2022-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46732159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-27DOI: 10.1080/10350330.2022.2094233
Yufeng Liu, Dechao Li
This study presents multimodal metaphors as (re)framing tools in the analysis of a 10-minute promotional video of Hubei Province produced by the Chinese government and circulated on new media platforms like YouTube, Douyin (Chinese Tik Tok) and WeChat Channels. The video introduces Hubei Province to the world in the pre-pandemic, pandemic and post-pandemic stage to erase the prejudiced “Wuhan virus” and “China virus” painted by Western media. Drawing upon MIPVU (the Metaphor Identification Procedure Vrije Universitei), multimodality of metaphors, and Critical Discourse Analysis (CDA), this study analyzes how the Chinese government attempts to reframe Hubei as a place of courage, prosperity and humanity via metaphors like WAR, BRIDGE, HAND and BACK. The benefits and drawbacks of such metaphor usage are also discussed with appropriate contextual and socio-cultural relevancies. The study provides a hands-on practice of the CDA-based analysis of multimodal metaphors and justifies the feasibility of integrating translation, metaphor and semiotic studies through the sociological theory of framing. [ FROM AUTHOR] Copyright of Social Semiotics is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)
{"title":"Multimodal metaphor (re)framing: a critical analysis of the promotional image of China’s Hubei Province in the post-pandemic era on new media","authors":"Yufeng Liu, Dechao Li","doi":"10.1080/10350330.2022.2094233","DOIUrl":"https://doi.org/10.1080/10350330.2022.2094233","url":null,"abstract":"This study presents multimodal metaphors as (re)framing tools in the analysis of a 10-minute promotional video of Hubei Province produced by the Chinese government and circulated on new media platforms like YouTube, Douyin (Chinese Tik Tok) and WeChat Channels. The video introduces Hubei Province to the world in the pre-pandemic, pandemic and post-pandemic stage to erase the prejudiced “Wuhan virus” and “China virus” painted by Western media. Drawing upon MIPVU (the Metaphor Identification Procedure Vrije Universitei), multimodality of metaphors, and Critical Discourse Analysis (CDA), this study analyzes how the Chinese government attempts to reframe Hubei as a place of courage, prosperity and humanity via metaphors like WAR, BRIDGE, HAND and BACK. The benefits and drawbacks of such metaphor usage are also discussed with appropriate contextual and socio-cultural relevancies. The study provides a hands-on practice of the CDA-based analysis of multimodal metaphors and justifies the feasibility of integrating translation, metaphor and semiotic studies through the sociological theory of framing. [ FROM AUTHOR] Copyright of Social Semiotics is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)","PeriodicalId":21775,"journal":{"name":"Social Semiotics","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2022-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48749043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-18DOI: 10.1080/10350330.2022.2080544
Niels Boogers, Linda Badan, Giuseppe Samo, Gaetano Fiorin
{"title":"The linear structure of narrative figures in the Saint Francis Cycle: a linguistic analysis","authors":"Niels Boogers, Linda Badan, Giuseppe Samo, Gaetano Fiorin","doi":"10.1080/10350330.2022.2080544","DOIUrl":"https://doi.org/10.1080/10350330.2022.2080544","url":null,"abstract":"","PeriodicalId":21775,"journal":{"name":"Social Semiotics","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2022-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46691201","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-18DOI: 10.1080/10350330.2022.2094234
Mahsa Gheisari, Omid Akbari
{"title":"A comparison of cultural representation and ideologies in the multimodal discourses of textbooks used in public and private Iranian contexts: a cross-textual study","authors":"Mahsa Gheisari, Omid Akbari","doi":"10.1080/10350330.2022.2094234","DOIUrl":"https://doi.org/10.1080/10350330.2022.2094234","url":null,"abstract":"","PeriodicalId":21775,"journal":{"name":"Social Semiotics","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2022-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46303027","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-27DOI: 10.1080/10350330.2022.2090832
Iris Altenberger
ABSTRACT
Residents within a council housing area in Stirling, Scotland, which is undergoing regeneration, took photos for an auto-driven photo-elicitation study. There was limited guidance on what images to capture. Residents were simply invited to focus on the neighbourhood. An unexpected finding was the significance participating residents gave to the linguistic and semiotic landscape such as signs, billboards and graffiti. Within the interview, it became apparent that the participants considered the signs as part of the expression of spatial social discourse. Therefore, the billboards and signs placed there by the powerful social actors such as developers were understood and scrutinised for their claims and the lived reality of residents. Also, graffiti was understood in context with the social-spatial dialectic of being inscribed within a community with an underlying sectarian discourse.
{"title":"Signs, billboards, and graffiti a social-spatial discourse in a regenerated council estate","authors":"Iris Altenberger","doi":"10.1080/10350330.2022.2090832","DOIUrl":"https://doi.org/10.1080/10350330.2022.2090832","url":null,"abstract":"<p><b>ABSTRACT</b></p><p>Residents within a council housing area in Stirling, Scotland, which is undergoing regeneration, took photos for an auto-driven photo-elicitation study. There was limited guidance on what images to capture. Residents were simply invited to focus on the neighbourhood. An unexpected finding was the significance participating residents gave to the linguistic and semiotic landscape such as signs, billboards and graffiti. Within the interview, it became apparent that the participants considered the signs as part of the expression of spatial social discourse. Therefore, the billboards and signs placed there by the powerful social actors such as developers were understood and scrutinised for their claims and the lived reality of residents. Also, graffiti was understood in context with the social-spatial dialectic of being inscribed within a community with an underlying sectarian discourse.</p>","PeriodicalId":21775,"journal":{"name":"Social Semiotics","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2022-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138519176","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-02DOI: 10.1080/10350330.2022.2071716
Helen Caple
{"title":"Interrogating the multimodal construction of gender and family in children’s literature: a review","authors":"Helen Caple","doi":"10.1080/10350330.2022.2071716","DOIUrl":"https://doi.org/10.1080/10350330.2022.2071716","url":null,"abstract":"","PeriodicalId":21775,"journal":{"name":"Social Semiotics","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2022-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43474046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-22DOI: 10.1080/10350330.2022.2063714
A. Abdel-Raheem
{"title":"The “menstruating” Muslim Brotherhood: taboo metaphor, face attack, and gender in Egyptian culture","authors":"A. Abdel-Raheem","doi":"10.1080/10350330.2022.2063714","DOIUrl":"https://doi.org/10.1080/10350330.2022.2063714","url":null,"abstract":"","PeriodicalId":21775,"journal":{"name":"Social Semiotics","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2022-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42145538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-16DOI: 10.1080/10350330.2022.2076588
R. sarhaddi
{"title":"Legitimation of governments by renaming of everyday things and places: a comparison of the Pahlavi and Islamic Republic in Iran","authors":"R. sarhaddi","doi":"10.1080/10350330.2022.2076588","DOIUrl":"https://doi.org/10.1080/10350330.2022.2076588","url":null,"abstract":"","PeriodicalId":21775,"journal":{"name":"Social Semiotics","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2022-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45437396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-16DOI: 10.1080/10350330.2022.2060550
AnfalA. Alhumaid
{"title":"Rhetoric of a terrorist: a metafunctional thematic analysis of the Unabomber Manifesto","authors":"AnfalA. Alhumaid","doi":"10.1080/10350330.2022.2060550","DOIUrl":"https://doi.org/10.1080/10350330.2022.2060550","url":null,"abstract":"","PeriodicalId":21775,"journal":{"name":"Social Semiotics","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2022-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49459535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-20DOI: 10.1080/10350330.2022.2065915
Elena Fell, N. Lukianova
{"title":"BOOKS AND SOCIAL MEDIA: How the Digital Age is Shaping the Printed Word","authors":"Elena Fell, N. Lukianova","doi":"10.1080/10350330.2022.2065915","DOIUrl":"https://doi.org/10.1080/10350330.2022.2065915","url":null,"abstract":"","PeriodicalId":21775,"journal":{"name":"Social Semiotics","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2022-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45422154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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