Pub Date : 2024-05-15DOI: 10.34127/jrlab.v13i2.1056
Raymond Raymond, Renza Fahlevi, Fitriana Aidnilla Sinambela
The purpose of this study is to analyze and show the influence of risk factors on the trust of the Batam city community which affects online shopping intentions. This research is quantitative in nature. The population of this research is consumers buying goods through online stores. The sample size of this study was 209 respondents. This research data processing uses the SmartPLS application. The data for this study were obtained from primary and secondary sources, primary data were obtained through questionnaires while secondary data were obtained from sources already available from journals, bulletins, and data from the internet. In analyzing the data, researchers used descriptive analysis methods to analyze respondent demographics and quantitative analysis to test variables and relationships between variables using SPSS. The result of this study is that there is a significant positive influence between financial risk, product risk, social risk, security risk and time risk with trust on Online Purchase Intention in Batam. Trust affects online purchase Intention, when trust can be an intermediary that causes consumers' desire to shop in e-commerce, when the higher the level of store trust can affect consumer confidence as well as the resulting online purchase intention. Keywords: Risk, Online Purchase Intentions, Trust, Batam, e-commerce
{"title":"FAKTOR RESIKO YANG MEMPENGARUHI ONLINE PURCHASE INTENTION YANG DIMEDIASI OLEH TRUST PADA MASYARAKAT KOTA BATAM","authors":"Raymond Raymond, Renza Fahlevi, Fitriana Aidnilla Sinambela","doi":"10.34127/jrlab.v13i2.1056","DOIUrl":"https://doi.org/10.34127/jrlab.v13i2.1056","url":null,"abstract":"The purpose of this study is to analyze and show the influence of risk factors on the trust of the Batam city community which affects online shopping intentions. This research is quantitative in nature. The population of this research is consumers buying goods through online stores. The sample size of this study was 209 respondents. This research data processing uses the SmartPLS application. The data for this study were obtained from primary and secondary sources, primary data were obtained through questionnaires while secondary data were obtained from sources already available from journals, bulletins, and data from the internet. In analyzing the data, researchers used descriptive analysis methods to analyze respondent demographics and quantitative analysis to test variables and relationships between variables using SPSS. The result of this study is that there is a significant positive influence between financial risk, product risk, social risk, security risk and time risk with trust on Online Purchase Intention in Batam. Trust affects online purchase Intention, when trust can be an intermediary that causes consumers' desire to shop in e-commerce, when the higher the level of store trust can affect consumer confidence as well as the resulting online purchase intention. \u0000 \u0000Keywords: Risk, Online Purchase Intentions, Trust, Batam, e-commerce","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"15 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140976691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-15DOI: 10.34127/jrlab.v13i2.1065
Irma Shantilawati, Annisa Anindya, Ibnu Suryadi
In the current era of digitalization, customers have a lot of literacy in knowing, accessing and easily comparing information about products and prices from various competitors so that customers can search for and decide which products to buy according to their wishes at the lowest price. In accordance with its mission, Kopi Janji Jiwa aims to introduce the quality taste of local Indonesian coffee to the public. One of the characteristics of Kopi Janji Jiwa is its relatively pocket-friendly prices. This is because Kopi Janji Jiwa itself targets the middle class as its main target. Apart from that, Kopi Janji Jiwa also implements production for the mass market so that product prices are adjusted to standards that apply to the wider community, not to certain groups. The problem that often occurs in every UMKM in Indonesia is that many UMKM do not calculate production costs and are inaccurate in determining selling prices. As a result, it causes losses and has to sell products at a loss. Therefore, UMKM must pay attention to choosing the type of pricing strategy that will be implemented. This research is intended to determine the extent of the influence of implementing pricing strategies in business management in UMKM (Case Study of Kopi Janji Jiwa). Key words: Pricing Strategy, Management of Business and UMKM
在当前的数字化时代，客户在了解、获取和轻松比较不同竞争者的产品和价格信息方面有了很大的素养，这样客户就可以根据自己的意愿搜索和决定购买哪种价格最低的产品。根据其使命，Kopi Janji Jiwa 的目标是向公众介绍印尼本地咖啡的优质口味。Kopi Janji Jiwa 的特点之一是价格相对亲民。这是因为 Kopi Janji Jiwa 本身的主要目标群体是中产阶级。除此之外，Kopi Janji Jiwa 还面向大众市场进行生产，使产品价格与适用于更广泛社会而非特定群体的标准相一致。印尼每家 UMKM 经常出现的问题是，许多 UMKM 没有计算生产成本，在确定销售价格时不准确。结果造成亏损，不得不亏本销售产品。因此，UMKM 必须注意选择将要实施的定价策略类型。本研究旨在确定在 UMKM 的业务管理中实施定价策略的影响程度（Kopi Janji Jiwa 案例研究）。 关键词定价策略、企业管理和乌姆蒂蒂大学
{"title":"PENERAPAN PRICING STRATEGY DALAM MANAJEMEN BISNIS PADA UMKM (STUDI KASUS KOPI JANJI JIWA)","authors":"Irma Shantilawati, Annisa Anindya, Ibnu Suryadi","doi":"10.34127/jrlab.v13i2.1065","DOIUrl":"https://doi.org/10.34127/jrlab.v13i2.1065","url":null,"abstract":"In the current era of digitalization, customers have a lot of literacy in knowing, accessing and easily comparing information about products and prices from various competitors so that customers can search for and decide which products to buy according to their wishes at the lowest price. In accordance with its mission, Kopi Janji Jiwa aims to introduce the quality taste of local Indonesian coffee to the public. One of the characteristics of Kopi Janji Jiwa is its relatively pocket-friendly prices. This is because Kopi Janji Jiwa itself targets the middle class as its main target. Apart from that, Kopi Janji Jiwa also implements production for the mass market so that product prices are adjusted to standards that apply to the wider community, not to certain groups. The problem that often occurs in every UMKM in Indonesia is that many UMKM do not calculate production costs and are inaccurate in determining selling prices. As a result, it causes losses and has to sell products at a loss. Therefore, UMKM must pay attention to choosing the type of pricing strategy that will be implemented. This research is intended to determine the extent of the influence of implementing pricing strategies in business management in UMKM (Case Study of Kopi Janji Jiwa). \u0000 \u0000Key words: Pricing Strategy, Management of Business and UMKM","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"10 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140973288","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-15DOI: 10.34127/jrlab.v13i2.1097
Arya Yudha Pratama, W. Wiyadi
The research was conducted by measuring the influence that product price and quality have on purchasing decisions by paying attention to consumer satisfaction as a mediating variable. Furthermore, bittersweet by Najla was chosen as the research object because of its popularity. Through the purposive sampling method, measurements using quantitative methods were obtained by distributing questionnaires to consumers of Bittersweet Najla who are 15 years old, as well as people who like sweet foods, so a total of 175 respondents were obtained. The findings show that customer satisfaction and price and product quality influence purchasing decisions, not only a direct influence but also a mediating influence on consumer satisfaction which also has a significant impact on the relationship between price and product quality on purchasing decisions. Key words: Price, Product Quality, Purchasing Decisions, Consumer Satisfaction
{"title":"PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK BITTERSWEET BY NAJLA DENGAN KEPUASAN KOSUMEN SEBAGAI VARIABEL MEDIASI","authors":"Arya Yudha Pratama, W. Wiyadi","doi":"10.34127/jrlab.v13i2.1097","DOIUrl":"https://doi.org/10.34127/jrlab.v13i2.1097","url":null,"abstract":"The research was conducted by measuring the influence that product price and quality have on purchasing decisions by paying attention to consumer satisfaction as a mediating variable. Furthermore, bittersweet by Najla was chosen as the research object because of its popularity. Through the purposive sampling method, measurements using quantitative methods were obtained by distributing questionnaires to consumers of Bittersweet Najla who are 15 years old, as well as people who like sweet foods, so a total of 175 respondents were obtained. The findings show that customer satisfaction and price and product quality influence purchasing decisions, not only a direct influence but also a mediating influence on consumer satisfaction which also has a significant impact on the relationship between price and product quality on purchasing decisions. \u0000 \u0000Key words: Price, Product Quality, Purchasing Decisions, Consumer Satisfaction","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"2 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140974715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-15DOI: 10.34127/jrlab.v13i2.1091
Egar Surya, Anang Muftiadi, Arianis Chan
The present study seeks to examine the extent to which customer perceived value influences repurchase intention among consumers of in-game purchase products in the Genshin Impact game, with a case study conducted on members of the Genshin Impact Official Indonesia group. The research approach employed is quantitative, utilizing a descriptive verification method. The sampling technique involves non-probability sampling, specifically purposive sampling. Data were collected through questionnaires, observations, interviews, and literature studies. The data analysis was performed using simple linear regression, a significance test (T-test), and the coefficient of determination (r2). The study population consists of consumers of in-game purchase products in the Genshin Impact game, with a sample size of 120 respondents. The results indicate a significant influence of customer perceived value on repurchase intention among consumers of in-game purchase products in the Genshin Impact game. This implies that the higher the perceived customer perceived value, the greater the repurchase intention exhibited by consumers of in-game purchase products in the Genshin Impact game. Keywords: Customer Perceived Value, Repurchase Intention, Online Games
{"title":"PENGARUH CUSTOMER PERCEIVED VALUE TERHADAP REPURCHASE INTENTION DALAM GAME GENSHIN IMPACT","authors":"Egar Surya, Anang Muftiadi, Arianis Chan","doi":"10.34127/jrlab.v13i2.1091","DOIUrl":"https://doi.org/10.34127/jrlab.v13i2.1091","url":null,"abstract":"The present study seeks to examine the extent to which customer perceived value influences repurchase intention among consumers of in-game purchase products in the Genshin Impact game, with a case study conducted on members of the Genshin Impact Official Indonesia group. The research approach employed is quantitative, utilizing a descriptive verification method. The sampling technique involves non-probability sampling, specifically purposive sampling. Data were collected through questionnaires, observations, interviews, and literature studies. The data analysis was performed using simple linear regression, a significance test (T-test), and the coefficient of determination (r2). The study population consists of consumers of in-game purchase products in the Genshin Impact game, with a sample size of 120 respondents. The results indicate a significant influence of customer perceived value on repurchase intention among consumers of in-game purchase products in the Genshin Impact game. This implies that the higher the perceived customer perceived value, the greater the repurchase intention exhibited by consumers of in-game purchase products in the Genshin Impact game. \u0000 \u0000Keywords: Customer Perceived Value, Repurchase Intention, Online Games","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"128 47","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140977270","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-15DOI: 10.34127/jrlab.v13i2.1088
Hendrawati Hamid
This research aims to find out and analyze the strategies implemented by the Environment and Land Service apparatus in managing waste in Takalar Regency. The waste problem in various regions in Indonesia is a very urgent matter that needs attention from officials in each regional government because it is closely related to public health and healthy environmental conditions. This research uses a qualitative descriptive approach method, and the data is analyzed using the SWOT technique. Data collection was carried out by combining observation techniques, in-depth interviews with informants (Heads of Departments, Heads of Divisions, implementing officers in the field, and the general public), as well as documentation data. The findings obtained in this research are that the strategies implemented by the Environment and Land Service apparatus have been working well, although they still require various improvements and attention from the relevant apparatus. This strategy, which has not yet been effective, should receive more serious attention in the waste management process because it has the potential to create new jobs, as well as contribute more to increasing the Gross Regional Domestic Product (GRDP) of Takalar Regency. To improve waste management in Takalar Regency, increase the number of PDUs, TPS3R, and community-based waste banks as well as carry out outreach and create the "SALINTAK" application. Keywords: Strategy Management, Waste Management, SWOT Analysis
{"title":"ANALISIS STRATEGI APARATUR DINAS LINGKUNGAN HIDUP DAN PERTANAHAN DALAM PENGELOLAAN SAMPAH DI KABUPATEN TAKALAR","authors":"Hendrawati Hamid","doi":"10.34127/jrlab.v13i2.1088","DOIUrl":"https://doi.org/10.34127/jrlab.v13i2.1088","url":null,"abstract":"This research aims to find out and analyze the strategies implemented by the Environment and Land Service apparatus in managing waste in Takalar Regency. The waste problem in various regions in Indonesia is a very urgent matter that needs attention from officials in each regional government because it is closely related to public health and healthy environmental conditions. This research uses a qualitative descriptive approach method, and the data is analyzed using the SWOT technique. Data collection was carried out by combining observation techniques, in-depth interviews with informants (Heads of Departments, Heads of Divisions, implementing officers in the field, and the general public), as well as documentation data. The findings obtained in this research are that the strategies implemented by the Environment and Land Service apparatus have been working well, although they still require various improvements and attention from the relevant apparatus. This strategy, which has not yet been effective, should receive more serious attention in the waste management process because it has the potential to create new jobs, as well as contribute more to increasing the Gross Regional Domestic Product (GRDP) of Takalar Regency. To improve waste management in Takalar Regency, increase the number of PDUs, TPS3R, and community-based waste banks as well as carry out outreach and create the \"SALINTAK\" application. \u0000 \u0000Keywords: Strategy Management, Waste Management, SWOT Analysis","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"97 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140973305","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-15DOI: 10.34127/jrlab.v13i2.1053
Sugeng Hariadi, Rifa Mufticha Nurwanda
This study aims to determine the effect of Carbon Emission Disclosure (CED), Corporate Social Responsibility (CSR) and Green Accounting on Firm Value with Profitability as an intervening variable. This research is a type of causality research with a quantitative approach. This study uses data on annual reports, sustainability, and energy sector finances on the ASEAN Stock Exchange website with a total of 22 companies. The sampling technique used purposive sampling and obtained 66 energy company data. The analysis method uses SEMPLS with SmartPLS 3.0 software. The results of this study indicate that 1) Carbon Emission Disclosure has no significant effect on firm value, 2) Corporate Social Responsibility has a significant effect on firm value, 3) Green Accounting has no effect on firm value, 4) Carbon Emission Disclosure has no significant effect on profitability, 5) Corporate Social Responsibility has a significant effect on profitability 6) Green Accounting has no effect on profitability, 7) Profitability has a significant effect on firm value, 8) Carbon Emission Disclosure through profitability has no significant effect on firm value. 9) Corporate Social Responsibility through profitability has no significant effect on firm value, 10) Green Accounting through profitability has no significant effect on firm value. Keywords: Carbon Emission Disclosure, Corporate Social Responsibility, Green Accounting, Profitability, Firm Value
{"title":"PENGARUH CARBON EMISSION DISCLOSURE (CED), CORPORATE SOCIAL RESPONSIBILITY (CSR), DAN GREEN ACCOUNTING TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING","authors":"Sugeng Hariadi, Rifa Mufticha Nurwanda","doi":"10.34127/jrlab.v13i2.1053","DOIUrl":"https://doi.org/10.34127/jrlab.v13i2.1053","url":null,"abstract":"This study aims to determine the effect of Carbon Emission Disclosure (CED), Corporate Social Responsibility (CSR) and Green Accounting on Firm Value with Profitability as an intervening variable. This research is a type of causality research with a quantitative approach. This study uses data on annual reports, sustainability, and energy sector finances on the ASEAN Stock Exchange website with a total of 22 companies. The sampling technique used purposive sampling and obtained 66 energy company data. The analysis method uses SEMPLS with SmartPLS 3.0 software. The results of this study indicate that 1) Carbon Emission Disclosure has no significant effect on firm value, 2) Corporate Social Responsibility has a significant effect on firm value, 3) Green Accounting has no effect on firm value, 4) Carbon Emission Disclosure has no significant effect on profitability, 5) Corporate Social Responsibility has a significant effect on profitability 6) Green Accounting has no effect on profitability, 7) Profitability has a significant effect on firm value, 8) Carbon Emission Disclosure through profitability has no significant effect on firm value. 9) Corporate Social Responsibility through profitability has no significant effect on firm value, 10) Green Accounting through profitability has no significant effect on firm value. \u0000 \u0000Keywords: Carbon Emission Disclosure, Corporate Social Responsibility, Green Accounting, Profitability, Firm Value","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"64 48","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140972219","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-15DOI: 10.34127/jrlab.v13i2.1094
R. Wulandari, Netti Nurlenawati
The goal of this study is to determine how price and brand perception affect consumers' decisions to buy products. Businesses in the electronics industry have the chance to satisfy consumer preferences because of the increased demand and necessity for refrigerator electronics. In an effort to grab consumers' interest and attention, they work to enhance their brand image. The sample strategy was purposeful sampling, which is a nonprobability sampling method. A sample of ninety-six respondents who resided in the Mustika Prakarsa Housing area and had two-door refrigerators was taken. Google forms are utilized to support techniques for gathering data. The techniques used to handle and evaluate data include tests of validity, partial t, simultaneous F, multicollinearity, heteroscedasticity, regression equation coefficient, and coefficient of determination. Version 29.0 of IBM SPSS was used to gather the data for the following data processing step. The results of the test indicate that price and brand perception both considerably and favorably affect consumers' decisions to buy, sometimes at the same time. Price and brand perception work together to influence decisions to buy by 30.7%. Keywords: Purchase Decision, Price, Brand Image.
本研究的目标是确定价格和品牌认知如何影响消费者购买产品的决定。由于冰箱电子产品的需求和必要性不断增加，电子行业的企业有机会满足消费者的偏好。为了抓住消费者的兴趣和注意力，他们努力提升自己的品牌形象。抽样策略是有目的抽样，这是一种非概率抽样方法。抽样对象为居住在 Mustika Prakarsa 住宅区并拥有双门冰箱的 96 名受访者。利用谷歌表格支持数据收集技术。用于处理和评估数据的技术包括有效性检验、部分 t 检验、同时 F 检验、多重共线性检验、异方差检验、回归方程系数检验和判定系数检验。IBM SPSS 29.0 版用于收集数据，以便进行以下数据处理步骤。检验结果表明，价格和品牌认知都会对消费者的购买决策产生相当大的有利影响，有时还会同时产生影响。价格和品牌认知共同影响了 30.7% 的购买决策。 关键词购买决策、价格、品牌形象。
{"title":"PENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN LEMARI ES DI PERUMAHAN MUSTIKA PRAKARSA KARAWANG","authors":"R. Wulandari, Netti Nurlenawati","doi":"10.34127/jrlab.v13i2.1094","DOIUrl":"https://doi.org/10.34127/jrlab.v13i2.1094","url":null,"abstract":"The goal of this study is to determine how price and brand perception affect consumers' decisions to buy products. Businesses in the electronics industry have the chance to satisfy consumer preferences because of the increased demand and necessity for refrigerator electronics. In an effort to grab consumers' interest and attention, they work to enhance their brand image. The sample strategy was purposeful sampling, which is a nonprobability sampling method. A sample of ninety-six respondents who resided in the Mustika Prakarsa Housing area and had two-door refrigerators was taken. Google forms are utilized to support techniques for gathering data. The techniques used to handle and evaluate data include tests of validity, partial t, simultaneous F, multicollinearity, heteroscedasticity, regression equation coefficient, and coefficient of determination. Version 29.0 of IBM SPSS was used to gather the data for the following data processing step. The results of the test indicate that price and brand perception both considerably and favorably affect consumers' decisions to buy, sometimes at the same time. Price and brand perception work together to influence decisions to buy by 30.7%. \u0000 \u0000Keywords: Purchase Decision, Price, Brand Image.","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"16 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140974534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-15DOI: 10.34127/jrlab.v13i2.1085
Jauhari Ibnu Hamdani, Dwi Nita Aryani
Investors will consider financial performance when choosing an investment. Financial performance can continue to improve with the implementation of the right business strategy, thereby increasing company value. the purpose of this study was to test and analyze the effect of current ratio, return on investment, and green supply chain management on firm value, as well as to test and analyze whether green supply chain management can moderate the effect of current ratio and return on investment on firm value. This research uses quantitative research. The data source in this study was taken from secondary data, namely annual reports obtained from the Indonesia Stock Exchange (IDX). The description of the population in this study is a manufacturing company in the food and beverages sub-sector listed on the Indonesia Stock Exchange (IDX) in 2018-2022. Based on the research results, it is known that CR has a positive and significant effect on firm value, ROI has a positive and significant effect on firm value, GSCM has a positive and significant effect on firm value. Then GSCM is not able to moderate the effect of CR and ROI on firm value. Key words: Current ratio, Return On Investment,Green Supply Management
投资者在选择投资时会考虑财务业绩。本研究旨在检验和分析流动比率、投资回报率和绿色供应链管理对企业价值的影响，以及检验和分析绿色供应链管理是否能缓和流动比率和投资回报率对企业价值的影响。本研究采用定量研究方法。本研究的数据来源于二手数据，即从印度尼西亚证券交易所（IDX）获得的年度报告。本研究的研究对象描述为2018-2022年在印尼证券交易所（IDX）上市的食品和饮料子行业的制造企业。根据研究结果可知，CR对企业价值有正向显著影响，ROI对企业价值有正向显著影响，GSCM对企业价值有正向显著影响。那么，GSCM 无法调节 CR 和 ROI 对企业价值的影响。 关键字流动比率 投资回报率 绿色供应管理
{"title":"PENGARUH FINANCIAL PERFORMING TERHADAP NILAI PERUSAHAAN YANG DIMODERASI OLEH GREEN SUPPLY CHAIN MANAGEMENT (Studi Kasus Pada Perusahaan Manufaktur Sub Sektor Makanan dan Minuman yang Terdaftar di BEI Periode 2018-2022)","authors":"Jauhari Ibnu Hamdani, Dwi Nita Aryani","doi":"10.34127/jrlab.v13i2.1085","DOIUrl":"https://doi.org/10.34127/jrlab.v13i2.1085","url":null,"abstract":"Investors will consider financial performance when choosing an investment. Financial performance can continue to improve with the implementation of the right business strategy, thereby increasing company value. the purpose of this study was to test and analyze the effect of current ratio, return on investment, and green supply chain management on firm value, as well as to test and analyze whether green supply chain management can moderate the effect of current ratio and return on investment on firm value. This research uses quantitative research. The data source in this study was taken from secondary data, namely annual reports obtained from the Indonesia Stock Exchange (IDX). The description of the population in this study is a manufacturing company in the food and beverages sub-sector listed on the Indonesia Stock Exchange (IDX) in 2018-2022. Based on the research results, it is known that CR has a positive and significant effect on firm value, ROI has a positive and significant effect on firm value, GSCM has a positive and significant effect on firm value. Then GSCM is not able to moderate the effect of CR and ROI on firm value. \u0000 \u0000Key words: Current ratio, Return On Investment,Green Supply Management","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"59 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140974937","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-15DOI: 10.34127/jrlab.v13i2.1106
Dela Afiyana, A. N. Praswati
The beauty community in Indonesia is trendy, they will share information or tips and tricks about beauty and self-care through social media. This research aims to measure the influence of perceived security, customer experience, and product diversity on consumer satisfaction and loyalty. The study was carried out by distributing questionnaires to the people of Surakarta City and Sociolla customers and obtained as many as 100 respondents, and then processed using partial least squares (PLS) testing so that the results found that there were significant changes in direct influence through perceived security, customer experience and product diversity on consumer satisfaction. The findings also reveal that customer experience and consumer satisfaction can have a direct influence on consumer loyalty. However, differences such as perceived security, customer experience, and product diversity do not influence consumer loyalty. Key words: Perceived Security, Customer Experience, Product Diversity, Customer Loyalty, Customer Satisfaction
{"title":"PENGARUH PRODUCT DIVERSITY TERHADAP LOYALITAS KONSUMEN SKINCARE ONLINE","authors":"Dela Afiyana, A. N. Praswati","doi":"10.34127/jrlab.v13i2.1106","DOIUrl":"https://doi.org/10.34127/jrlab.v13i2.1106","url":null,"abstract":"The beauty community in Indonesia is trendy, they will share information or tips and tricks about beauty and self-care through social media. This research aims to measure the influence of perceived security, customer experience, and product diversity on consumer satisfaction and loyalty. The study was carried out by distributing questionnaires to the people of Surakarta City and Sociolla customers and obtained as many as 100 respondents, and then processed using partial least squares (PLS) testing so that the results found that there were significant changes in direct influence through perceived security, customer experience and product diversity on consumer satisfaction. The findings also reveal that customer experience and consumer satisfaction can have a direct influence on consumer loyalty. However, differences such as perceived security, customer experience, and product diversity do not influence consumer loyalty. \u0000 \u0000Key words: Perceived Security, Customer Experience, Product Diversity, Customer Loyalty, Customer Satisfaction","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":" 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141128051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-05-15DOI: 10.34127/jrlab.v13i2.1078
Annette Zaneta Zaluchu, Arianis Chan, Pratami Wulan Tresna
Innovation in the insurance industry fundamentally aims to meet consumer needs and expectations while adhering to existing regulations. This research aims to investigate the influence of PRULink NextGen innovation on consumer attitudes at PT Prudential Life Assurance Branch XYZ. This type of research is quantitative research with a simple linear regression analysis method. The data used are sourced from questionnaires as primary data, and interviews as well as literature studies as secondary data sources. The population of this research is customers or potential customers who have been prospected about PRULink NextGen by marketing staff of PT Prudential Life Assurance Branch XYZ. This research uses purposive sampling technique as a non-probability sampling technique with a sample size of 100 people. Testing and data analysis are conducted using SPSS 25.0. The results of this research indicate a significant influence of PRULink NextGen innovation on consumer attitudes at PT Prudential Life Assurance. Key words: innovation, attitude, PRULink NextGen
{"title":"PENGARUH INOVASI PRULINK NEXTGEN TERHADAP ATTITUDE (STUDI PADA KONSUMEN PT PRUDENTIAL LIFE ASSURANCE CABANG XYZ)","authors":"Annette Zaneta Zaluchu, Arianis Chan, Pratami Wulan Tresna","doi":"10.34127/jrlab.v13i2.1078","DOIUrl":"https://doi.org/10.34127/jrlab.v13i2.1078","url":null,"abstract":"Innovation in the insurance industry fundamentally aims to meet consumer needs and expectations while adhering to existing regulations. This research aims to investigate the influence of PRULink NextGen innovation on consumer attitudes at PT Prudential Life Assurance Branch XYZ. This type of research is quantitative research with a simple linear regression analysis method. The data used are sourced from questionnaires as primary data, and interviews as well as literature studies as secondary data sources. The population of this research is customers or potential customers who have been prospected about PRULink NextGen by marketing staff of PT Prudential Life Assurance Branch XYZ. This research uses purposive sampling technique as a non-probability sampling technique with a sample size of 100 people. Testing and data analysis are conducted using SPSS 25.0. The results of this research indicate a significant influence of PRULink NextGen innovation on consumer attitudes at PT Prudential Life Assurance. \u0000 \u0000Key words: innovation, attitude, PRULink NextGen","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"13 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140971871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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