Pub Date : 2024-01-22DOI: 10.34127/jrlab.v13i1.945
Ickhsanto Wahyudi, Ibnu Qizam, Erika Amelia, I. Yama
This study analyzes the growth outlook, opportunities, and challenges for Islamic banking in Indonesia approaching the 2024 vision to become the global Islamic economic hub. Despite positive historical trends, research comprehensively examining medium-term projections across key metrics and strategic policy implications is limited. This paper addresses the gap through qualitative interviews with experts to forecast growth in assets, financing, and customers by 2024. High potentials in untapped markets are weighed against challenges in accelerating digital transformation and reforms needed in regulation, technology, and human resources. Key recommendations will be presented for regulators and industry players to optimize growth momentum amidst Indonesia’s Islamic economy goals. The results are expected to enrich academic literature and provide regulators and practitioners strategic inputs to strengthen policies, infrastructure, capabilities, and market access. Further quantitative research can build upon these findings for deeper projections and insights forward. Keywords: Islamic banking, Islamic finance, prospects, challenges, policy, Indonesia
{"title":"POTENSI BISNIS PERBANKAN SYARIAH INDONESIA TAHUN 2024: PELUANG DAN TANTANGAN","authors":"Ickhsanto Wahyudi, Ibnu Qizam, Erika Amelia, I. Yama","doi":"10.34127/jrlab.v13i1.945","DOIUrl":"https://doi.org/10.34127/jrlab.v13i1.945","url":null,"abstract":"This study analyzes the growth outlook, opportunities, and challenges for Islamic banking in Indonesia approaching the 2024 vision to become the global Islamic economic hub. Despite positive historical trends, research comprehensively examining medium-term projections across key metrics and strategic policy implications is limited. This paper addresses the gap through qualitative interviews with experts to forecast growth in assets, financing, and customers by 2024. High potentials in untapped markets are weighed against challenges in accelerating digital transformation and reforms needed in regulation, technology, and human resources. Key recommendations will be presented for regulators and industry players to optimize growth momentum amidst Indonesia’s Islamic economy goals. The results are expected to enrich academic literature and provide regulators and practitioners strategic inputs to strengthen policies, infrastructure, capabilities, and market access. Further quantitative research can build upon these findings for deeper projections and insights forward. \u0000 \u0000Keywords: Islamic banking, Islamic finance, prospects, challenges, policy, Indonesia","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"29 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139609121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-22DOI: 10.34127/jrlab.v13i1.1028
Faraliza Gibranty Syarifudin, N. Achmad
The purpose of this study was to analyze the effect of influencer endorsement and online customer reviews on purchase intention at the Ela skincare beauty clinic with trust as an intervening variable. This research uses quantitative methods. The population in this study were students throughout Solo Raya who knew, had bought, and used Ella Skincare products. The number of samples used was 384 respondents. The sampling technique used a non-probability sampling approach with purposive sampling technique. This study uses primary data obtained by filling out a questionnaire distributed to respondents via google form. The data analysis technique used in this research is descriptive analysis and Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). The results of this study are Influencer endorsement, Online customer and Trust have a positive and significant influence on purchase intention. Influencer endorsement and online customer review have a positive and significant influence on trust. Influencer endorsement has a positive and significant influence on purchase intention which is mediated by trust. Online customer reviews have a positive and significant influence on purchase intention which is mediated by trust. Keywords: Influencer endorsement, Online customer, Purchase intention, Trust.
本研究旨在以信任为干预变量，分析影响者代言和在线顾客评论对 Ela 护肤美容诊所购买意向的影响。本研究采用定量方法。研究对象为梭罗拉雅地区的学生，他们知道、购买并使用过裳露护肤品。使用的样本数量为 384 个受访者。抽样技术采用了非概率抽样方法和目的性抽样技术。本研究使用通过谷歌表格向受访者发放的问卷，受访者通过填写问卷获得第一手数据。本研究采用的数据分析技术是描述性分析和智能偏最小平方（PLS）结构方程模型（SEM）分析。研究结果表明，影响者认可、在线客户和信任对购买意向有积极而显著的影响。影响者代言和在线客户评论对信任有积极而显著的影响。影响者代言对购买意向有积极而显著的影响，而购买意向是以信任为中介的。在线顾客评论对购买意向有积极而显著的影响，而购买意向是以信任为中介的。 关键词影响者背书；在线顾客；购买意向；信任。
{"title":"PENGARUH INFLUENCER ENDORSEMENT DAN ONLINE CUSTOMER REVIEW TERHADAP PURCHASE INTENTION PADA KLINIK KECANTIKAN ELLA SKINCARE DENGAN TRUST SEBAGAI VARIABEL INTERVENING","authors":"Faraliza Gibranty Syarifudin, N. Achmad","doi":"10.34127/jrlab.v13i1.1028","DOIUrl":"https://doi.org/10.34127/jrlab.v13i1.1028","url":null,"abstract":"The purpose of this study was to analyze the effect of influencer endorsement and online customer reviews on purchase intention at the Ela skincare beauty clinic with trust as an intervening variable. This research uses quantitative methods. The population in this study were students throughout Solo Raya who knew, had bought, and used Ella Skincare products. The number of samples used was 384 respondents. The sampling technique used a non-probability sampling approach with purposive sampling technique. This study uses primary data obtained by filling out a questionnaire distributed to respondents via google form. The data analysis technique used in this research is descriptive analysis and Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). The results of this study are Influencer endorsement, Online customer and Trust have a positive and significant influence on purchase intention. Influencer endorsement and online customer review have a positive and significant influence on trust. Influencer endorsement has a positive and significant influence on purchase intention which is mediated by trust. Online customer reviews have a positive and significant influence on purchase intention which is mediated by trust. \u0000 \u0000Keywords: Influencer endorsement, Online customer, Purchase intention, Trust.","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"89 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139606320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-22DOI: 10.34127/jrlab.v13i1.1039
Bagas Dwi Purnomo, Irmawati Irmawati
This study aims to analyze Brand Image and Brand Trust on Consumer Loyalty and Consumer Satisfaction as Mediating Variables. The population of this study were students of Universitas Muhammadiyah Surakarta who used Asus laptops. The sample size of this study was 75 respondents. Data collection using a questionnaire. The analysis method used is path regression analysis and Smart PLs analysis tools with Outer model stages (validity and reliability), and Inner Model (Goodness of Fit, Path Coefficient, Indirect Effect). The results of this study are Brand Image and Trust have a significant positive effect on customer satisfaction. Brand Image and Trust have a significant positive effect on consumer loyalty Consumer Satisfaction has a significant positive effect on consumer loyalty. Customer satisfaction mediates significantly positively between brand image and customer loyalty. Satisfaction mediates significantly positively between brand trust and consumer loyalty. Keywords: Brand Image, Brand Trust, Consumer Loyalty, Consumer Satisfaction
{"title":"PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI","authors":"Bagas Dwi Purnomo, Irmawati Irmawati","doi":"10.34127/jrlab.v13i1.1039","DOIUrl":"https://doi.org/10.34127/jrlab.v13i1.1039","url":null,"abstract":"This study aims to analyze Brand Image and Brand Trust on Consumer Loyalty and Consumer Satisfaction as Mediating Variables. The population of this study were students of Universitas Muhammadiyah Surakarta who used Asus laptops. The sample size of this study was 75 respondents. Data collection using a questionnaire. The analysis method used is path regression analysis and Smart PLs analysis tools with Outer model stages (validity and reliability), and Inner Model (Goodness of Fit, Path Coefficient, Indirect Effect). The results of this study are Brand Image and Trust have a significant positive effect on customer satisfaction. Brand Image and Trust have a significant positive effect on consumer loyalty Consumer Satisfaction has a significant positive effect on consumer loyalty. Customer satisfaction mediates significantly positively between brand image and customer loyalty. Satisfaction mediates significantly positively between brand trust and consumer loyalty. \u0000 \u0000Keywords: Brand Image, Brand Trust, Consumer Loyalty, Consumer Satisfaction","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"31 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139607719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-22DOI: 10.34127/jrlab.v13i1.997
R. Maulana, Marheni Eka Saputri
Mie Gacoan is one of the trademarks of spicy noodles in Indonesia. Mie Gacoan itself is a subsidiary of PT Pesta Pora Abadi which is engaged in food and beverage. Its rapid development has made Gacoan Noodles now have branches almost throughout Indonesia, even now Gacoan Noodles is able to claim itself as the market leader in the ranks of spicy noodles in Indonesia. This study used quantitative methods with descriptive and causal research types. Respondents used consisted of customers who consumed Gacoan Noodles, with a total of 385 respondents using the sampling method. Data analysis was carried out by multiple linear regression analysis. The results of this study are marketing strategy variables, service quality and price perceptions have an effect on customer satisfaction of Mie Gacoan Karawang. The variables of service quality, price perception and marketing strategy partially and significantly affect the satisfaction of Gacoan Noodle Karawang customers with a coefficient of determination of 73.3%. Keywords: Service Quality, Price Perception, Marketing Strategy, Customer Satisfaction
{"title":"PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA DAN STRATEGI PEMASARAN TERHADAP KEPUASAN PELANGGAN PADA MIE GACOAN KARAWANG","authors":"R. Maulana, Marheni Eka Saputri","doi":"10.34127/jrlab.v13i1.997","DOIUrl":"https://doi.org/10.34127/jrlab.v13i1.997","url":null,"abstract":"Mie Gacoan is one of the trademarks of spicy noodles in Indonesia. Mie Gacoan itself is a subsidiary of PT Pesta Pora Abadi which is engaged in food and beverage. Its rapid development has made Gacoan Noodles now have branches almost throughout Indonesia, even now Gacoan Noodles is able to claim itself as the market leader in the ranks of spicy noodles in Indonesia. This study used quantitative methods with descriptive and causal research types. Respondents used consisted of customers who consumed Gacoan Noodles, with a total of 385 respondents using the sampling method. Data analysis was carried out by multiple linear regression analysis. The results of this study are marketing strategy variables, service quality and price perceptions have an effect on customer satisfaction of Mie Gacoan Karawang. The variables of service quality, price perception and marketing strategy partially and significantly affect the satisfaction of Gacoan Noodle Karawang customers with a coefficient of determination of 73.3%. \u0000 \u0000Keywords: Service Quality, Price Perception, Marketing Strategy, Customer Satisfaction","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"42 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139608612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-22DOI: 10.34127/jrlab.v13i1.1035
Riko Levita Arnas, W. Wiyadi
The purpose of this study was to analyze the effect of service quality and price perceptions on customer loyalty with customer satisfaction as an intervening variable. This research method is quantitative. The population in this study were all people who had used Rahayu Tour Travel services. The sample of this study was 140 respondents. This sampling technique uses purposive sampling. The data used in this research is primary data. The data analysis technique used in this research is descriptive analysis and Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). The results of this study are that Service Quality and Price Perception have a positive and significant effect on Customer Loyalty. Service Quality and Price Perception have a positive and significant influence on Customer Satisfaction. Customer Satisfaction and Service Quality have a positive and significant influence on Customer Loyalty. Price Perception has a positive and significant influence on Customer Loyalty through Customer Satisfaction as a mediating variable. Keywords: Service Quality, Price Perception, Customer Loyalty, Customer Satisfaction
{"title":"PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING","authors":"Riko Levita Arnas, W. Wiyadi","doi":"10.34127/jrlab.v13i1.1035","DOIUrl":"https://doi.org/10.34127/jrlab.v13i1.1035","url":null,"abstract":"The purpose of this study was to analyze the effect of service quality and price perceptions on customer loyalty with customer satisfaction as an intervening variable. This research method is quantitative. The population in this study were all people who had used Rahayu Tour Travel services. The sample of this study was 140 respondents. This sampling technique uses purposive sampling. The data used in this research is primary data. The data analysis technique used in this research is descriptive analysis and Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). The results of this study are that Service Quality and Price Perception have a positive and significant effect on Customer Loyalty. Service Quality and Price Perception have a positive and significant influence on Customer Satisfaction. Customer Satisfaction and Service Quality have a positive and significant influence on Customer Loyalty. Price Perception has a positive and significant influence on Customer Loyalty through Customer Satisfaction as a mediating variable. \u0000 \u0000Keywords: Service Quality, Price Perception, Customer Loyalty, Customer Satisfaction","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"23 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139608887","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-22DOI: 10.34127/jrlab.v13i1.1062
Nissa Aulia Cantica Ujudeda, Grace Orlyn Sitompul
In an increasingly competitive work environment, perceived employee job satisfaction becomes a crucial element influencing productivity. Therefore, it is imperative for companies to prioritize employee satisfaction in order to remain relevant in a challenging business environment. This study evaluates factors influencing the level of job satisfaction among alumni of Adventist University of Indonesia using multiple linear regression analysis method. Independent variables such as work-life balance and leadership style are evaluated against job satisfaction. The aim is to analyze the impact of work-life balance and leadership style on alumni job satisfaction. A total of 90 alumni were selected as research samples using the Slovin formula. Data analysis involved multiple linear regression, including simultaneous (F- test) and partial (t-test) tests, conducted using SPSS software version 23.0. The research findings conclude that both work life balance and leadership style significantly influence job satisfaction among employees in the Adventist University of Indonesia alumni environment. Key words: Employee Job Satisfaction, Work Life Balance, Leadership Style
{"title":"PENGARUH WORK LIFE BALANCE DAN GAYA KEPEMIMPINAN TERHADAP KEPUASAN KERJA KARYAWAN PADA IKATAN ALUMNI UNIVERSITAS ADVENT INDONESIA","authors":"Nissa Aulia Cantica Ujudeda, Grace Orlyn Sitompul","doi":"10.34127/jrlab.v13i1.1062","DOIUrl":"https://doi.org/10.34127/jrlab.v13i1.1062","url":null,"abstract":"In an increasingly competitive work environment, perceived employee job satisfaction becomes a crucial element influencing productivity. Therefore, it is imperative for companies to prioritize employee satisfaction in order to remain relevant in a challenging business environment. This study evaluates factors influencing the level of job satisfaction among alumni of Adventist University of Indonesia using multiple linear regression analysis method. Independent variables such as work-life balance and leadership style are evaluated against job satisfaction. The aim is to analyze the impact of work-life balance and leadership style on alumni job satisfaction. A total of 90 alumni were selected as research samples using the Slovin formula. Data analysis involved multiple linear regression, including simultaneous (F- test) and partial (t-test) tests, conducted using SPSS software version 23.0. The research findings conclude that both work life balance and leadership style significantly influence job satisfaction among employees in the Adventist University of Indonesia alumni environment. \u0000 \u0000Key words: Employee Job Satisfaction, Work Life Balance, Leadership Style","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"23 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140499501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-22DOI: 10.34127/jrlab.v13i1.1064
Devy Devy, Grace Orlyn Sitompul
Examine the impact of compensation and work pressure on the desire of workers to quit the textile industry sector companies in Bandung. The research is a quantitative research involving 100 employees working in the textile industry in Bandung. The Data were taken using questionnaires and data processed using statistical methods to predict the linear dependent variable with SPSS version 25. The achievement of the following research analysis is the result of commensurate findings and some that are not and simultaneously the impact of compensation and workload on the employee's desire to resign. The achievement of the explanation analysis showed that the compensation effect did not show a big impact on the employee's intention to leave the company on the other hand the complexity of the work has a high value as a driving factor that causes employees to leave their jobs. Key words: Compensation, Workload, Turnover Intention
{"title":"INTERELASI KOMPENSASI DAN BEBAN KERJA TERHADAP TURNOVER INTENTION PADA SEKTOR INDUSTRI TEKSTIL DI BANDUNG","authors":"Devy Devy, Grace Orlyn Sitompul","doi":"10.34127/jrlab.v13i1.1064","DOIUrl":"https://doi.org/10.34127/jrlab.v13i1.1064","url":null,"abstract":"Examine the impact of compensation and work pressure on the desire of workers to quit the textile industry sector companies in Bandung. The research is a quantitative research involving 100 employees working in the textile industry in Bandung. The Data were taken using questionnaires and data processed using statistical methods to predict the linear dependent variable with SPSS version 25. The achievement of the following research analysis is the result of commensurate findings and some that are not and simultaneously the impact of compensation and workload on the employee's desire to resign. The achievement of the explanation analysis showed that the compensation effect did not show a big impact on the employee's intention to leave the company on the other hand the complexity of the work has a high value as a driving factor that causes employees to leave their jobs. \u0000 \u0000Key words: Compensation, Workload, Turnover Intention","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"68 5-6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140499623","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-22DOI: 10.34127/jrlab.v13i1.937
Hari Susanta Nugraha, Sovy Rahma Diffa
Developing business networks in international markets by carrying out export activities can encourage the acceleration of the country's economy, which is currently being assisted by the FTA Center from the Indonesian Ministry of Trade. The aim of the FTA Center is to provide a public service to micro and small business actors in terms of carrying out export activities by providing assistance regarding export procedures. Thus, the FTA Center plays an important role in developing international business networks to promote or be able to increase export numbers in Indonesia. This type of research is descriptive with a qualitative approach. The research results show that there has been an increase in the number of exporters with a total of 42 times from micro business actors using export assistance service facilities. From the results of this research, the FTA Center, especially in Semarang City, has succeeded in carrying out its role as a partner for MSMEs by becoming an international business network in implementing free trade agreements. Thus, to improve the work achievements of the Semarang FTA Center, an approach using social media is needed to provide outreach services related to free trade agreements. Keywords: Business Network, Free Trade Agreement, FTA Center
{"title":"IMPLEMENTASI JEJARING BISNIS STRATEGIS DALAM RANGKA MENINGKATKAN KEGIATAN EKSPOR SEKTOR BISNIS MIKRO DI JAWA TENGAH","authors":"Hari Susanta Nugraha, Sovy Rahma Diffa","doi":"10.34127/jrlab.v13i1.937","DOIUrl":"https://doi.org/10.34127/jrlab.v13i1.937","url":null,"abstract":"Developing business networks in international markets by carrying out export activities can encourage the acceleration of the country's economy, which is currently being assisted by the FTA Center from the Indonesian Ministry of Trade. The aim of the FTA Center is to provide a public service to micro and small business actors in terms of carrying out export activities by providing assistance regarding export procedures. Thus, the FTA Center plays an important role in developing international business networks to promote or be able to increase export numbers in Indonesia. This type of research is descriptive with a qualitative approach. The research results show that there has been an increase in the number of exporters with a total of 42 times from micro business actors using export assistance service facilities. From the results of this research, the FTA Center, especially in Semarang City, has succeeded in carrying out its role as a partner for MSMEs by becoming an international business network in implementing free trade agreements. Thus, to improve the work achievements of the Semarang FTA Center, an approach using social media is needed to provide outreach services related to free trade agreements. \u0000 \u0000Keywords: Business Network, Free Trade Agreement, FTA Center","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"91 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139606129","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-22DOI: 10.34127/jrlab.v13i1.1034
D. Ananda, I. Susila
The purpose of this study was to analyze the effect of service quality on customer loyalty with customer satisfaction as an intervening variable at Manggala Beauty Clinic in Blora City. This research method is quantitative. The population in this study were all people or customers who had treated and used products from Manggala Beauty Clinic. The number of samples in this study were 160 respondents. The sampling technique is non-probability with purposive sampling. The data used in this study are primary data. The data collection method used in this research is through distributing questionnaires. The data analysis technique used in this research is descriptive analysis and Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). The results of this study are that service quality has a positive impact on customer satisfaction. Service quality has a positive impact on customer loyalty. Customer satisfaction has a positive impact on customer loyalty. Customer satisfaction can partially mediate the relationship between service quality and customer loyalty. Keywords: Customer Satisfaction, Service Quality, Customer Loyalty
{"title":"PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA MANGGALA BEAUTY CLINIC DI KOTA BLORA","authors":"D. Ananda, I. Susila","doi":"10.34127/jrlab.v13i1.1034","DOIUrl":"https://doi.org/10.34127/jrlab.v13i1.1034","url":null,"abstract":"The purpose of this study was to analyze the effect of service quality on customer loyalty with customer satisfaction as an intervening variable at Manggala Beauty Clinic in Blora City. This research method is quantitative. The population in this study were all people or customers who had treated and used products from Manggala Beauty Clinic. The number of samples in this study were 160 respondents. The sampling technique is non-probability with purposive sampling. The data used in this study are primary data. The data collection method used in this research is through distributing questionnaires. The data analysis technique used in this research is descriptive analysis and Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). The results of this study are that service quality has a positive impact on customer satisfaction. Service quality has a positive impact on customer loyalty. Customer satisfaction has a positive impact on customer loyalty. Customer satisfaction can partially mediate the relationship between service quality and customer loyalty. \u0000 \u0000Keywords: Customer Satisfaction, Service Quality, Customer Loyalty","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"1 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139609277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-22DOI: 10.34127/jrlab.v13i1.1016
Nur Safina, Erna Indriastiningsih, Agung Widiyanto Fajar Sutrisno
MSMEs (Micro, Small and Medium Enterprises) in Indonesia have a major influence in terms of economic growth. NN MSMEs are MSMEs engaged in culinary. One type of NN MSME product is ready-to-eat emping. Often during the Eid al-Fitr holiday experience overwhelmed in terms of meeting the demand for ready-to-eat emping. This study aims to assist NN MSMEs in estimating the amount of consumer demand for ready-to-eat emping, as well as to find out the best results and methods in calculating forecasting in trend projection methods. The trend projection method used in forecasting calculations in this case is linear regression and least squares. Meanwhile, to calculate the error value from the forecasting results using the Mean Absolute Deviation (MAD), Mean Squared Error (MSE), Mean Absolute Percentage Error (MAPE) methods. The best method from the results of this study is to use a linear regression method with demand values for 2024, 2025 and 2026 during Eid al-Fitr are 1771.23 kg, 1914.24 kg, and 2057.25 kg respectively with error values of MAD, MSE and MAPE respectively are 612.0781, 525807.4 and 48.83%. Keywords: Forecasting, Trend Projections, MSMEs, Consumer Demand
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