Penelitin ini bertujuan untuk menganalisis bagaimana pengaruh product development terhadap proses produksi di PT. Grafitecindo Cipta Prima. Perusahaan memaksimalkan dan memfasilitasi product development agar design yang dibuat menarik perhatian konsumen. Namun telatnya pengiriman sampel, alat, dan tinta menjadi kendala pada saat proses produksi. Jenis penelitian ini bersifat kuantitatif dengan mengambil data sekunder melalui data yang disediakan perusahaan, item sampel dan item produksi dengan data time series yaitu tahun 2019-2021. Teknik pengambilan sampel dengan observasi lapangan dan studi dokumentasi. Model analisis yang digunakan adalah model regresi linear sederhana dengan menggunakan koefisien korelasi (r), koefisien determinasi (r2), dan uji t, dimana sebelumnya telah dilakukan pengujian asumsi klasik dan analisis deskriptif. Perhitungannya menggunakan Software Statistical Product and Service Solutions (SPSS) versi 20. Berdasarkan hasil analisis dan pengujian hipotesis. Secara parsial (uji t), variabel product development berpengaruh positif dan signifikan terhadap proses produksi di PT. Grafitecindo Cipta Prima, ditunjukan dengan nilai t hitung > t tabel yaitu 9,875 > 2,441 dengan nilai signifikan < taraf signifikan α (0,05) yaitu sebesar 0,000 < 0,05. Sedangkan nilai koefisien determinasi sebesar 0,741 yang artinya adalah Proses Produksi di PT.Grafitecindo Cipta Prima sebesar 74,1 % dipengaruhi oleh Product Development, serta sisanya sebesar 26,9 % dijelaskan oleh variabel lain diluar penelitian ini. Kata kunci: Product Developmenty, Proses Produksi, Konsumen
本研究旨在分析产品开发如何影响 PT Grafitecindo Cipta Prima 公司的生产流程。该公司最大限度地促进产品开发，使其设计能够吸引消费者的注意。然而，样品、工具和油墨的延迟交付成为生产过程中的一个障碍。此类研究通过该公司提供的数据、样品项目和生产项目以及时间序列数据（即 2019-2021 年）来获取二手数据，从而进行定量研究。采用实地观察和文献研究的抽样技术。采用的分析模型是简单线性回归模型，使用相关系数（r）、判定系数（r2）和 t 检验，之前已对经典假设和描述性分析进行了检验。计算使用统计产品和服务解决方案（SPSS）软件 20 版。 根据分析和假设检验的结果。部分（t 检验），产品开发变量对 PT Grafitecindo Cipta Prima 公司的生产过程有积极而显著的影响，表现为 t 计数> t 表的值，即 9.875> 2.441，显著值<显著水平α（0.05），即 0.000 < 0.05。而决定系数为 0.741，这意味着 PT Grafitecindo Cipta Prima 公司的生产流程受产品开发的影响为 74.1%，其余 26.9%由本研究之外的其他变量解释。 关键词产品开发、生产流程、消费者
{"title":"PENGARUH PRODUCT DEVELOPMENT TERHADAP PROSES PRODUKSI DI PT. GRAFITECINDO CIPTA PRIMA CIKARANG","authors":"Euis Winarti, Himawan Pramulianto, Yanti Wulandari","doi":"10.34127/jrlab.v13i1.1031","DOIUrl":"https://doi.org/10.34127/jrlab.v13i1.1031","url":null,"abstract":"Penelitin ini bertujuan untuk menganalisis bagaimana pengaruh product development terhadap proses produksi di PT. Grafitecindo Cipta Prima. Perusahaan memaksimalkan dan memfasilitasi product development agar design yang dibuat menarik perhatian konsumen. Namun telatnya pengiriman sampel, alat, dan tinta menjadi kendala pada saat proses produksi. Jenis penelitian ini bersifat kuantitatif dengan mengambil data sekunder melalui data yang disediakan perusahaan, item sampel dan item produksi dengan data time series yaitu tahun 2019-2021. Teknik pengambilan sampel dengan observasi lapangan dan studi dokumentasi. Model analisis yang digunakan adalah model regresi linear sederhana dengan menggunakan koefisien korelasi (r), koefisien determinasi (r2), dan uji t, dimana sebelumnya telah dilakukan pengujian asumsi klasik dan analisis deskriptif. Perhitungannya menggunakan Software Statistical Product and Service Solutions (SPSS) versi 20. Berdasarkan hasil analisis dan pengujian hipotesis. Secara parsial (uji t), variabel product development berpengaruh positif dan signifikan terhadap proses produksi di PT. Grafitecindo Cipta Prima, ditunjukan dengan nilai t hitung > t tabel yaitu 9,875 > 2,441 dengan nilai signifikan < taraf signifikan α (0,05) yaitu sebesar 0,000 < 0,05. Sedangkan nilai koefisien determinasi sebesar 0,741 yang artinya adalah Proses Produksi di PT.Grafitecindo Cipta Prima sebesar 74,1 % dipengaruhi oleh Product Development, serta sisanya sebesar 26,9 % dijelaskan oleh variabel lain diluar penelitian ini. \u0000 \u0000Kata kunci: Product Developmenty, Proses Produksi, Konsumen","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"90 20","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139606146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-22DOI: 10.34127/jrlab.v13i1.980
Noviandari Sari Utami, M. Sholeh, Rangga Dalu Aji Toana, Muhammad Daffa Andiara
In 2021, Jatirangga Village was designated as one of 125 creative villages assisted by the Ministry of Tourism and Creative Economy of the Republic of Indonesia (Kemenparekraf RI). The newest concept, Jatirangga Village plans to develop tourism potential in the area, one of which is the matador bamboo forest. The aim of this research is to identify, analyze and formulate an ecotourism development strategy that can increase the income of MSMEs in the Matador Bekasi bamboo forest tourism. The research method was carried out using a qualitative descriptive approach. Data collection was carried out by triangulation, observation, documentation and interviews with tourist attraction managers, MSMEs and tourists. The presence of the Matador Bamboo Forest tourist attraction increases income for MSMEs, although it has not significantly improved the community's economy because the number of visitors is not large. Promotional facilities are lacking and strategies for developing the Matador Bamboo Forest tourist attraction have not been running optimally, which has had an impact on the number of visitors who come. Suggestions that researchers can give for future development include: Tourist attraction managers increasing promotion through social media, local government communities, tourist attraction managers carrying out environmental arrangements and revitalizing facilities and infrastructure to increase interest in visiting Matador bamboo forest tourism, tourist attraction managers and MSMEs receive training and assistance so that the existence of the Matador bamboo forest ecotourism has a significant impact on improving the economy for the surrounding community. Key words: Strategy, Bamboo Forest Ecotourism, MSMEs, Increasing Income
{"title":"STRATEGI PENGEMBANGAN EKOWISATA SEBAGAI UPAYA PENINGKATAN PENDAPATAN PELAKU UMKM DI WISATA HUTAN BAMBU MATADOR, BEKASI","authors":"Noviandari Sari Utami, M. Sholeh, Rangga Dalu Aji Toana, Muhammad Daffa Andiara","doi":"10.34127/jrlab.v13i1.980","DOIUrl":"https://doi.org/10.34127/jrlab.v13i1.980","url":null,"abstract":"In 2021, Jatirangga Village was designated as one of 125 creative villages assisted by the Ministry of Tourism and Creative Economy of the Republic of Indonesia (Kemenparekraf RI). The newest concept, Jatirangga Village plans to develop tourism potential in the area, one of which is the matador bamboo forest. The aim of this research is to identify, analyze and formulate an ecotourism development strategy that can increase the income of MSMEs in the Matador Bekasi bamboo forest tourism. The research method was carried out using a qualitative descriptive approach. Data collection was carried out by triangulation, observation, documentation and interviews with tourist attraction managers, MSMEs and tourists. The presence of the Matador Bamboo Forest tourist attraction increases income for MSMEs, although it has not significantly improved the community's economy because the number of visitors is not large. Promotional facilities are lacking and strategies for developing the Matador Bamboo Forest tourist attraction have not been running optimally, which has had an impact on the number of visitors who come. Suggestions that researchers can give for future development include: Tourist attraction managers increasing promotion through social media, local government communities, tourist attraction managers carrying out environmental arrangements and revitalizing facilities and infrastructure to increase interest in visiting Matador bamboo forest tourism, tourist attraction managers and MSMEs receive training and assistance so that the existence of the Matador bamboo forest ecotourism has a significant impact on improving the economy for the surrounding community. \u0000 \u0000Key words: Strategy, Bamboo Forest Ecotourism, MSMEs, Increasing Income","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"25 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139607002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-22DOI: 10.34127/jrlab.v13i1.1038
F. Amalia, Jati Waskito
This study aims to analyze the effect of the influence of Protean Career on Career Optimism with Career Decision Self Efficacy and Career Adaptability as mediators in the millennial generation in Surakarta. In this study, the population used is the Surakarta millennial generation, aged between 27 and 42 years. Due to the unknown population, the calculation required to determine the minimum sample size is Malhottra's calculation. The sampling technique uses purposive sampling method which is included in the non probability sampling technique. The data used in this research is primary data. Primary data was used in the preparation of this study, this data was obtained through respondents' answers from a closed questionnaire. The data collection method used in this research is a questionnaire. The data analysis technique used in this research is descriptive analysis and Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). The results showed that protean career has a positive and significant effect on career decision self-efficacy. Protean career has a positive and significant effect on career optimism. Protean career has a positive and significant effect on career adaptability. Career decision self-efficacy has a positive and significant effect on career optimism. Career adaptability has a positive and significant effect on career optimism. Protean career has a positive and significant effect on career optimism through career decision self-efficacy. Protean career has a positive and significant effect on career optimism through career adaptability. Keywords: Protean Career, Career Optimism, Career Decision Self Efficacy, Career Adaptability
{"title":"PENGARUH PROTEAN CAREER TERHADAP CAREER OPTIMISM DENGAN CAREER DECISION SELF EFFICACY DAN CAREER ADAPTABILITY SEBAGAI PEMEDIASI PADA GENERASI MILENIAL DI SURAKARTA","authors":"F. Amalia, Jati Waskito","doi":"10.34127/jrlab.v13i1.1038","DOIUrl":"https://doi.org/10.34127/jrlab.v13i1.1038","url":null,"abstract":"This study aims to analyze the effect of the influence of Protean Career on Career Optimism with Career Decision Self Efficacy and Career Adaptability as mediators in the millennial generation in Surakarta. In this study, the population used is the Surakarta millennial generation, aged between 27 and 42 years. Due to the unknown population, the calculation required to determine the minimum sample size is Malhottra's calculation. The sampling technique uses purposive sampling method which is included in the non probability sampling technique. The data used in this research is primary data. Primary data was used in the preparation of this study, this data was obtained through respondents' answers from a closed questionnaire. The data collection method used in this research is a questionnaire. The data analysis technique used in this research is descriptive analysis and Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). The results showed that protean career has a positive and significant effect on career decision self-efficacy. Protean career has a positive and significant effect on career optimism. Protean career has a positive and significant effect on career adaptability. Career decision self-efficacy has a positive and significant effect on career optimism. Career adaptability has a positive and significant effect on career optimism. Protean career has a positive and significant effect on career optimism through career decision self-efficacy. Protean career has a positive and significant effect on career optimism through career adaptability. \u0000 \u0000Keywords: Protean Career, Career Optimism, Career Decision Self Efficacy, Career Adaptability","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"13 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139608288","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-22DOI: 10.34127/jrlab.v13i1.970
Muhammad Fanhas Ahnaf, Wuryaningsih Dwi Lestari
This study aims to determine the effect of price, quality, and lifestyle on consumer purchasing decisions on online products in the Shopee application. This research uses quantitative methods. The population of this study are consumers who have experience in shopping online through Shopee e-commerce in Surakarta. The sampling technique is purpose sampling. The number of samples for this study was calculated by Malhotra. Through Maholtra's calculation, the minimum sample size needed is 135 respondents. The data source for this research is primary data. The data collection method used in this research is by distributing questionnaires via google form. The data analysis technique of this research is using data analysis software, namely SPSS. The result of this study is that price has a significant effect on purchasing decisions. Product quality is negative and has no effect on purchasing decisions. Lifestyle has a significant effect on purchasing decisions. Keywords: Price, Quality, Lifestyle, Shopee E-commerce.
{"title":"ANALISIS PENGARUH HARGA, KUALITAS, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK ONLINE DI APLIKASI SHOPEE","authors":"Muhammad Fanhas Ahnaf, Wuryaningsih Dwi Lestari","doi":"10.34127/jrlab.v13i1.970","DOIUrl":"https://doi.org/10.34127/jrlab.v13i1.970","url":null,"abstract":"This study aims to determine the effect of price, quality, and lifestyle on consumer purchasing decisions on online products in the Shopee application. This research uses quantitative methods. The population of this study are consumers who have experience in shopping online through Shopee e-commerce in Surakarta. The sampling technique is purpose sampling. The number of samples for this study was calculated by Malhotra. Through Maholtra's calculation, the minimum sample size needed is 135 respondents. The data source for this research is primary data. The data collection method used in this research is by distributing questionnaires via google form. The data analysis technique of this research is using data analysis software, namely SPSS. The result of this study is that price has a significant effect on purchasing decisions. Product quality is negative and has no effect on purchasing decisions. Lifestyle has a significant effect on purchasing decisions. \u0000 \u0000Keywords: Price, Quality, Lifestyle, Shopee E-commerce.","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"62 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139606712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-22DOI: 10.34127/jrlab.v13i1.946
Agung Edi Rustanto, Donny Oktavian Syah, Setiawan Setiawan, Shufi Muhammad
PT Nikko Teknik Indonesia is a tier-3 Small and Medium Industry company which operates in the field of manufacturing automotive components in the city of Bekasi. Tier-3 companies are automotive component manufacturing companies at the lowest level, such as PT Nikko Teknik Indonesia which focuses on making jigs, dies and welding from automotive components. The urgency of this research, there are many obstacles faced by tier-3 companies such as lack of use of technology information to support business, marketing aspects. It often managed conventionally (so it difficult to get new buyers/vendors) and also problems with automation of tracking components which deliver to customer. So, implementing comprehensive supply chain management e-dashboard is very helpful for tier-3 automotive component SME’s businesses. The research methods used are Data Envelopment Analysis (DEA) and Rapid Development Application (RAD) methods in automotive component production companies. The results of this research are that it has succeeded in building an e-Dashboard system for Supply Chain Management recording information, which provides facilities: statistics and indicators starting from raw materials, work-in-process and finished goods that are ready to be sent to buyers. . Keywords: Automotive Components SMEs, Business Services, E-Supply Chain Management
PT Nikko Teknik Indonesia 是一家三级中小型工业公司，在勿加泗市从事汽车零部件制造。三级公司是最低级别的汽车零部件制造公司，如 PT Nikko Teknik Indonesia，主要从事汽车零部件的夹具、模具和焊接制造。这项研究的紧迫性在于，三级公司面临着许多障碍，如缺乏使用技术信息来支持业务和营销方面。它们通常采用传统的管理方式（因此很难获得新的买家/供应商），而且在对交付给客户的零部件进行自动化跟踪方面也存在问题。因此，实施全面的供应链管理电子仪表板对三级汽车零部件中小型企业非常有帮助。在汽车零部件生产企业中使用的研究方法是数据包络分析法（DEA）和快速开发应用法（RAD）。研究结果表明，该研究成功地建立了供应链管理电子仪表盘系统，该系统记录了从原材料、在制品到准备发送给买家的成品的信息，并提供了统计数据和指标。. 关键词汽车零部件中小企业、商业服务、电子供应链管理
{"title":"PENINGKATAN PELAYANAN BISNIS PADA IKM KOMPONEN OTOMOTIF DI CIKARANG KABUPATEN BEKASI","authors":"Agung Edi Rustanto, Donny Oktavian Syah, Setiawan Setiawan, Shufi Muhammad","doi":"10.34127/jrlab.v13i1.946","DOIUrl":"https://doi.org/10.34127/jrlab.v13i1.946","url":null,"abstract":"PT Nikko Teknik Indonesia is a tier-3 Small and Medium Industry company which operates in the field of manufacturing automotive components in the city of Bekasi. Tier-3 companies are automotive component manufacturing companies at the lowest level, such as PT Nikko Teknik Indonesia which focuses on making jigs, dies and welding from automotive components. The urgency of this research, there are many obstacles faced by tier-3 companies such as lack of use of technology information to support business, marketing aspects. It often managed conventionally (so it difficult to get new buyers/vendors) and also problems with automation of tracking components which deliver to customer. So, implementing comprehensive supply chain management e-dashboard is very helpful for tier-3 automotive component SME’s businesses. The research methods used are Data Envelopment Analysis (DEA) and Rapid Development Application (RAD) methods in automotive component production companies. The results of this research are that it has succeeded in building an e-Dashboard system for Supply Chain Management recording information, which provides facilities: statistics and indicators starting from raw materials, work-in-process and finished goods that are ready to be sent to buyers. . \u0000 \u0000Keywords: Automotive Components SMEs, Business Services, E-Supply Chain Management","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"47 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139608308","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-22DOI: 10.34127/jrlab.v13i1.1027
Aulia Muji Setianingrum, Sri Murwanti
This study aims to analyze the effect of brand resonance and brand trust on brand loyalty in users of ms glow skincare products in Surakarta. This research method is quantitative research. This study uses primary data is data obtained directly. Primary data is taken through interview techniques using a questionnaire. Meanwhile, the data source in this study is consumers who use Ms Glow Skincare users in Surakarta. In this study, the population used was all users of Ms. Glow Skincare in Surakarta. The sampling technique in this study used non-probability sampling techniques. The number of samples in this study were 150 respondents. In this study using the Partial Least Square (PLS) analysis method with the help of SMARTPLS Software. The results showed that the brand resonance variable has a positive and significant influence on brand loyalty in users of Ms Glow skincare products in Surakarta. Brand trust variables have a positive and significant influence on brand loyalty in users of Ms Glow skincare products in Surakarta. The results of the calculation of f2 show that brand resonance has a large proportion of brand loyalty. While brand trust has a large proportion of brand loyalty. Based on the calculation of R2 value, changes in brand loyalty variables can be explained by changes in brand resonance and brand trust variables. Keywords: Resonance, Trust, Loyalty
{"title":"ANALISIS PENGARUH RESONANSI MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK PADA PENGGUNA PRODUK SKINCARE MS GLOW DI SURAKARTA","authors":"Aulia Muji Setianingrum, Sri Murwanti","doi":"10.34127/jrlab.v13i1.1027","DOIUrl":"https://doi.org/10.34127/jrlab.v13i1.1027","url":null,"abstract":"This study aims to analyze the effect of brand resonance and brand trust on brand loyalty in users of ms glow skincare products in Surakarta. This research method is quantitative research. This study uses primary data is data obtained directly. Primary data is taken through interview techniques using a questionnaire. Meanwhile, the data source in this study is consumers who use Ms Glow Skincare users in Surakarta. In this study, the population used was all users of Ms. Glow Skincare in Surakarta. The sampling technique in this study used non-probability sampling techniques. The number of samples in this study were 150 respondents. In this study using the Partial Least Square (PLS) analysis method with the help of SMARTPLS Software. The results showed that the brand resonance variable has a positive and significant influence on brand loyalty in users of Ms Glow skincare products in Surakarta. Brand trust variables have a positive and significant influence on brand loyalty in users of Ms Glow skincare products in Surakarta. The results of the calculation of f2 show that brand resonance has a large proportion of brand loyalty. While brand trust has a large proportion of brand loyalty. Based on the calculation of R2 value, changes in brand loyalty variables can be explained by changes in brand resonance and brand trust variables. \u0000 \u0000Keywords: Resonance, Trust, Loyalty","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"7 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139609264","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-22DOI: 10.34127/jrlab.v13i1.1014
Husein Faryuki Sukarno, Mas Rasmini
The main challenges in the growth of entrepreneurship in Indonesia lie in the low motivation and interest of the community, stemming from uncertainty about business success, lack of access to resources, and reluctance to take potentially inhibiting risks in the entrepreneurial ecosystem. Limited capabilities and knowledge in entrepreneurship also pose significant barriers to the growth of the number of entrepreneurs in Indonesia. Some individuals may lack sufficient knowledge about practical steps to start and run businesses, such as business planning, financial management, or marketing strategies. This research focuses on measuring the influence of interest and motivation on business success through entrepreneurial capabilities. The method employed in this research is quantitative, utilizing data collection techniques involving questionnaires and interviews. The data analysis technique used is square equation modeling (SEM). The study concludes that motivation and interest significantly impact business success, with entrepreneurial capabilities serving as a mediating variable. Key words: Motivation, Interest, Entrepreneurial Capabilities, Sustainability
{"title":"PENGARUH MOTIVASI DAN MINAT TERHADAP KEBERHASILAN USAHA MELALUI KEMAMPUAN BERWIRAUSAHA PADA MAHASISWA PESERTA WMK UNIVERSITAS PADJADJARAN","authors":"Husein Faryuki Sukarno, Mas Rasmini","doi":"10.34127/jrlab.v13i1.1014","DOIUrl":"https://doi.org/10.34127/jrlab.v13i1.1014","url":null,"abstract":"The main challenges in the growth of entrepreneurship in Indonesia lie in the low motivation and interest of the community, stemming from uncertainty about business success, lack of access to resources, and reluctance to take potentially inhibiting risks in the entrepreneurial ecosystem. Limited capabilities and knowledge in entrepreneurship also pose significant barriers to the growth of the number of entrepreneurs in Indonesia. Some individuals may lack sufficient knowledge about practical steps to start and run businesses, such as business planning, financial management, or marketing strategies. This research focuses on measuring the influence of interest and motivation on business success through entrepreneurial capabilities. The method employed in this research is quantitative, utilizing data collection techniques involving questionnaires and interviews. The data analysis technique used is square equation modeling (SEM). The study concludes that motivation and interest significantly impact business success, with entrepreneurial capabilities serving as a mediating variable. \u0000 \u0000Key words: Motivation, Interest, Entrepreneurial Capabilities, Sustainability","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"25 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140499647","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-22DOI: 10.34127/jrlab.v13i1.1036
Amanda Oktavia Amielia, S. Nugroho
The purpose of this study was to analyze the effect of marketing knowledge management on business performance mediated by product innovation and digital marketing on users of camille beauty products. This research method is quantitative. The population in this study were students who used camille beauty products in Surakarta. The number of samples in this study were 95 respondents. The sampling technique can be classified as non-probability with purposive sampling. The data used in this research is primary data. The data collection method used in this research is by distributing questionnaires. The data analysis technique used in this research is descriptive analysis and Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). The results of this study are that Marketing knowledge management has a significant positive effect on business performance. Marketing knowledge management has a significant positive effect on product innovation. Marketing knowledge management has a significant positive effect on digital marketing. Product innovation has a significant positive effect on business performance. Digital marketing has a significant positive effect on business performance. Marketing knowledge management influences business performance mediated by product innovation. Marketing knowledge management affects business performance mediated by digital marketing. Keywords: Marketing Knowledge Management, Business Performance, Product Innovation, Digital Marketing.
{"title":"PENGARUH MARKETING KNOWLEDGE MANAGEMENT TERHADAP BISNIS PERFORMANCE YANG DIMEDIASI OLEH PRODUK INNOVASI DAN DIGITAL MARKETING PADA PENGGUNA PRODUK CAMILLE BEAUTY","authors":"Amanda Oktavia Amielia, S. Nugroho","doi":"10.34127/jrlab.v13i1.1036","DOIUrl":"https://doi.org/10.34127/jrlab.v13i1.1036","url":null,"abstract":"The purpose of this study was to analyze the effect of marketing knowledge management on business performance mediated by product innovation and digital marketing on users of camille beauty products. This research method is quantitative. The population in this study were students who used camille beauty products in Surakarta. The number of samples in this study were 95 respondents. The sampling technique can be classified as non-probability with purposive sampling. The data used in this research is primary data. The data collection method used in this research is by distributing questionnaires. The data analysis technique used in this research is descriptive analysis and Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). The results of this study are that Marketing knowledge management has a significant positive effect on business performance. Marketing knowledge management has a significant positive effect on product innovation. Marketing knowledge management has a significant positive effect on digital marketing. Product innovation has a significant positive effect on business performance. Digital marketing has a significant positive effect on business performance. Marketing knowledge management influences business performance mediated by product innovation. Marketing knowledge management affects business performance mediated by digital marketing. \u0000 \u0000Keywords: Marketing Knowledge Management, Business Performance, Product Innovation, Digital Marketing.","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"5 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139608528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-22DOI: 10.34127/jrlab.v13i1.1015
M. Hendri, Yan Nyale, Fransisca Amalia Sari Manurung
This study has purposed to determine the effect of CAR, BOPO, NPL, NIM and LDR on ROA in the Public Banking Industry on the Indonesia Stock Exchange for the 2015-2019 period. The hypothesis test of this study using Multiple Linear Regression Analysis. The sampling method used purposive sampling method, using certain criteria. The sample population are 30 banks that have foreign exchange transactions from 44 conventional banks listed on the Indonesia Stock Exchange. The results show that CAR has a positive and significant effect on ROA, BOPO has a negative and significant effect on ROA, NPL has a negative and significant effect on ROA, NIM has a negative and significant effect on ROA, LDR has a negative and significant effect on ROA. Keyword: CAR, BOPO, NPL, NIM, and ROA
{"title":"DETERMINAN FAKTOR PENGUKURAN KINERJA BANK KONVENSIONAL TAHUN 2015 – 2019","authors":"M. Hendri, Yan Nyale, Fransisca Amalia Sari Manurung","doi":"10.34127/jrlab.v13i1.1015","DOIUrl":"https://doi.org/10.34127/jrlab.v13i1.1015","url":null,"abstract":"This study has purposed to determine the effect of CAR, BOPO, NPL, NIM and LDR on ROA in the Public Banking Industry on the Indonesia Stock Exchange for the 2015-2019 period. The hypothesis test of this study using Multiple Linear Regression Analysis. The sampling method used purposive sampling method, using certain criteria. The sample population are 30 banks that have foreign exchange transactions from 44 conventional banks listed on the Indonesia Stock Exchange. The results show that CAR has a positive and significant effect on ROA, BOPO has a negative and significant effect on ROA, NPL has a negative and significant effect on ROA, NIM has a negative and significant effect on ROA, LDR has a negative and significant effect on ROA. \u0000 \u0000Keyword: CAR, BOPO, NPL, NIM, and ROA","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"31 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139609012","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-01-22DOI: 10.34127/jrlab.v13i1.1005
Candra Afreza, W. Wiyadi
This study aims to analyze the effect of service quality and trust on customer loyalty mediated by customer satisfaction in Shopee market place users. In this study, the population used is the entire shopee user community. The sampling technique in this study was non probability sampling. The sampling technique used is purposive sampling. The number of samples in this study were 260 respondents. The data collection method used in this study was to distribute questionnaires via google form. The questionnaire was made using a Likert scale format and processed using the Partial Least Square (PLS) analysis tool. This analysis process was carried out using the Smart PLS 3.2 application. The results showed that service quality has no effect on customer loyalty. Trust has a positive and significant influence on customer loyalty. Service quality has a positive and significant influence on customer satisfaction. Trust has a positive and significant influence on customer satisfaction. Customer satisfaction has a positive and significant effect on customer loyalty. Customer satisfaction can mediate the effect of service quality on customer loyalty. Customer satisfaction can mediate the effect of trust on customer loyalty. Keywords: Trust, Service Quality, Customer Loyalty, Customer Satisfaction
{"title":"PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN DIMEDIASI OLEH KEPUASAN PELANGGAN PADA PENGGUNA MARKET PLACE SHOPEE","authors":"Candra Afreza, W. Wiyadi","doi":"10.34127/jrlab.v13i1.1005","DOIUrl":"https://doi.org/10.34127/jrlab.v13i1.1005","url":null,"abstract":"This study aims to analyze the effect of service quality and trust on customer loyalty mediated by customer satisfaction in Shopee market place users. In this study, the population used is the entire shopee user community. The sampling technique in this study was non probability sampling. The sampling technique used is purposive sampling. The number of samples in this study were 260 respondents. The data collection method used in this study was to distribute questionnaires via google form. The questionnaire was made using a Likert scale format and processed using the Partial Least Square (PLS) analysis tool. This analysis process was carried out using the Smart PLS 3.2 application. The results showed that service quality has no effect on customer loyalty. Trust has a positive and significant influence on customer loyalty. Service quality has a positive and significant influence on customer satisfaction. Trust has a positive and significant influence on customer satisfaction. Customer satisfaction has a positive and significant effect on customer loyalty. Customer satisfaction can mediate the effect of service quality on customer loyalty. Customer satisfaction can mediate the effect of trust on customer loyalty. \u0000 \u0000Keywords: Trust, Service Quality, Customer Loyalty, Customer Satisfaction","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"10 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139609404","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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