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International Journal of Applied Business and International Management最新文献

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Impact and Satisfaction Level Among Members of Women Cooperative 妇女合作社成员的影响及满意度
Pub Date : 2022-12-20 DOI: 10.32535/ijabim.v7i3.1379
G. Malabarbas
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引用次数: 0
A COMPREHENSIVE STRUCTURAL MODEL OF ONLINE/WEBSITE EXPERIENCE 在线/网站体验的综合结构模型
Pub Date : 2022-12-20 DOI: 10.32535/ijabim.v7i3.1965
Z. Zulfahmi
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引用次数: 0
Underlying Factors of the Use of E-Commerce by SMEs in Tanjung Lesung 丹绒乐城中小企业使用电子商务的潜在因素
Pub Date : 2022-12-20 DOI: 10.32535/ijabim.v7i3.1693
Rofian Almas Akbar
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引用次数: 0
The Role of English on International Business Growth and Social Inequality 英语在国际商业发展和社会不平等中的作用
Pub Date : 2022-12-20 DOI: 10.32535/ijabim.v7i3.1752
Cahya Budi Irawan
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引用次数: 0
A Study of Consumer Behaviour on Purchase Intention towards McDonald’s in Malaysia 马来西亚消费者对麦当劳购买意愿的行为研究
Pub Date : 2022-12-20 DOI: 10.32535/ijabim.v7i3.2068
Chen Min
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引用次数: 0
Coolhouse.id Business Success Analysis Coolhouse。商业成功分析
Pub Date : 2022-08-20 DOI: 10.32535/ijabim.v7i2.1655
Ferly Festyana
Knowledge of entrepreneurship is essential for business people who want to start or develop their business ventures. This study aims to analyze the success of Coolhouse.id's business in terms of internal factors, namely the entrepreneurial characteristics of the owner. This study used a qualitative approach with case study research. The data was collected using observation techniques, interviews, and documentation. The analysis results show that the characteristics of entrepreneurs have a significant role in the success of Coolhouse.id's business. Creative and innovative factors are the most important because they enable entrepreneurs to make products or ways that are different from other competitors allowing their originality attracts consumers and customers.
对于想要开始或发展自己的商业企业的商人来说,创业知识是必不可少的。本研究旨在分析Coolhouse的成功。Id的创业在内部因素方面,即所有者的创业特征。本研究采用案例研究的定性方法。数据是通过观察技术、访谈和文献收集的。分析结果表明,企业家的特点对酷豪斯的成功起着重要的作用。id的业务。创意和创新因素是最重要的,因为它们使企业家能够制造出与其他竞争对手不同的产品或方式,从而使他们的独创性吸引消费者和客户。
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引用次数: 1
Collective Marketing Performance of Coffee Beans in Lampung Province 南榜省咖啡豆集体营销绩效研究
Pub Date : 2022-08-20 DOI: 10.32535/ijabim.v7i2.1725
Irmayani Noer
This study aims to identify actors in collective marketing channels and analyze the collective marketing performance of coffee beans in Lampung Province, Indonesia. Research samples are 50 coffee farmers in West Lampung Regency, randomly selected from farmer groups. The analytical method used to assess the collective marketing performance was marketing margin analysis.”The results showed that many actors were involved in the marketing channel, including collectors, wholesalers, farmer groups, Federate Farmers Groups, Joint Business Groups, and exporters.”Their involvement increased the handling costs during the marketing process. There are four collective marketing channels of coffee beans identified in this research.” Based on the results of marketing margin analysis, it is known that the most efficient collective marketing channel is direct selling to Joint Business Group.”
本研究旨在识别集体营销渠道中的行为者,并分析印度尼西亚楠榜省咖啡豆的集体营销绩效。研究样本是从西楠榜县农民群体中随机抽取的50名咖啡农。评估集体营销绩效的分析方法是营销边际分析。结果表明,许多参与者参与了营销渠道,包括收集者、批发商、农民团体、联邦农民团体、联合商业团体和出口商。”他们的参与增加了营销过程中的处理成本。本研究确定了四种集体销售咖啡豆的渠道。”根据营销边际分析的结果可知,最有效的集体营销渠道是直接销售给联合企业集团。
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引用次数: 0
ONLINE SHOPPING INDONESIA: CUSTOMER PERCEPTION 印尼网上购物:消费者感知
Pub Date : 2022-08-20 DOI: 10.32535/ijabim.v7i2.1662
Muhsin N Bailusy, Irfandi Buamonabot, Johan Fahri, Muhammad Asril Arilaha
Online shopping has made changes in consumer behavior when shopping, especially in Indonesia, where online shopping continues to increase. For this reason, the question that arises then is how consumer perceptions are related to online shopping in Indonesia. The purpose of this study is to provide an overview of consumer perceptions of online shopping in Indonesia, namely Tokopedia, Shopee, Bukalapak and Lazada. A total of 850 respondents throughout Indonesia were involved in this study. Consumer perceptions related to online shopping in this study are security, self-efficacy, usefulness, ease of use, quality of e-service (reliability, web design, trustworthiness, personalization and responsiveness), purchase intention and customer satisfaction. The distribution of the questionnaires was carried out using two methods, namely surveys and filling out via google forms which were then analyzed and analyzed using a descriptive statistical approach. The results show that consumers tend to agree regarding security, ease of use, self-efficacy, usefulness, quality of e-service, purchase intention and customer satisfaction. Only consumer perceptions have differences in views related to online and offline buying and selling. In addition, online transactions and privacy of individual data are still a concern for consumers. Finally, some limitations and suggestions for future research are also discussed in this study.
网上购物改变了消费者的购物行为,尤其是在印度尼西亚,网上购物持续增长。出于这个原因,接下来的问题是消费者对印尼网上购物的看法是如何联系起来的。本研究的目的是概述消费者对印尼网上购物的看法,即Tokopedia, Shopee, Bukalapak和Lazada。印度尼西亚共有850名受访者参与了这项研究。在本研究中,消费者对网上购物的感知包括安全性、自我效能、有用性、易用性、电子服务质量(可靠性、网页设计、可信赖性、个性化和响应性)、购买意愿和顾客满意度。问卷的分发采用两种方法进行,即调查和通过谷歌表格填写,然后使用描述性统计方法进行分析和分析。结果显示,消费者在安全性、易用性、自我效能、有用性、电子服务质量、购买意愿和顾客满意度方面倾向于认同。只有消费者对线上和线下买卖的看法存在差异。此外,网上交易和个人数据隐私仍然是消费者担心的问题。最后,本文还对未来研究的局限性和建议进行了讨论。
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引用次数: 3
Investigation of educational psychology systems, self-efficacy, and student performance : Thematic Content Analysis 教育心理系统、自我效能与学生表现之调查:主题内容分析
Pub Date : 2022-08-20 DOI: 10.32535/ijabim.v7i2.1601
Sri Harnani, Cahya Budhi Irawan, I. Afriani
Teachers' education has been examined in the literature on educational psychology. Educational psychology is component of the theory, research, and application of pieces of knowledge. We investigated whether the predictions of previous studies regarding the relationship between educational psychology and student performance, particularly performance and working memory, could be confirmed. Through a thorough literature review, we compile scientific publications from Science Direct, Google Scholar, and Emerald, as well as books written by education and psychology experts. Using a systematic literature research strategy, we collect scientific papers in order, from selection to analysis. Our research articles were analyzed using content analysis. Because our research is qualitative, the final result is a hypothesis based on the results of previous studies. We conduct research starting with the conceptualization of educational psychology and student work performance. After that, we investigated the relationship between educational psychology systems, self-efficacy, and student performance. After that, we investigated the relationship between educational psychology, self-efficacy, student work performance, and working memory
教育心理学的文献对教师教育进行了研究。教育心理学是理论、研究和应用知识的组成部分。我们调查了以前关于教育心理学与学生表现之间关系的预测,特别是表现和工作记忆之间的关系,是否可以证实。通过全面的文献综述,我们汇集了来自Science Direct、Google Scholar和Emerald的科学出版物,以及由教育和心理学专家撰写的书籍。采用系统的文献研究策略,从选择到分析,我们按顺序收集科学论文。我们的研究文章采用内容分析法进行分析。因为我们的研究是定性的,所以最终的结果是基于之前研究结果的假设。我们从教育心理学和学生工作表现的概念开始进行研究。之后,我们调查了教育心理系统、自我效能感和学生表现之间的关系。在此基础上,研究了教育心理、自我效能感、学生工作表现和工作记忆之间的关系
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引用次数: 0
Customer Satisfaction Act upon the Brand’s Fame: A Case Study of Nestle 顾客满意对品牌声誉的影响——以雀巢为例
Pub Date : 2022-08-20 DOI: 10.32535/ijabim.v7i2.1626
Husna Aqila, Intan Syarmimi, Husna Adawiyah, Izzati Akhtar, Mohammed Sami Alhesainan, Loulwah Fahad Altayyar
Nestle is a globally recognized brand with a large following of dedicated customers because of its variety of products that captivate everyone who consumes it. This study aims to examine the correlation between customer satisfaction on Nestle’s fame and fortune. Nestle may have issues regarding their customer satisfaction which is affecting the company’s development. Therefore, this case study tries to show and analyze how Nestle meets customer satisfaction while improving its products. A survey has been carried out to obtain new, valid, and accurate data. A total of 100 respondents participated in this survey. Besides, secondary data for this study was acquired from a variety of resources such as websites, journals, and articles in order to gain a deeper understanding. The findings indicate that customer satisfaction influences the fame of Nestle. The findings also provide recommendations to enhance the opportunity of improving Nestle’s customer satisfaction and suggestions for future development.
雀巢是一个全球公认的品牌,拥有大量的忠实客户,因为它的各种产品吸引了每一个消费它的人。本研究旨在检验顾客满意度与雀巢公司名利之间的相关性。雀巢公司可能在客户满意度方面存在问题,这影响了公司的发展。因此,本案例研究试图展示和分析雀巢如何在改进产品的同时满足顾客满意度。为了获得新的、有效的和准确的数据,进行了一次调查。共有100名受访者参与了此次调查。此外,为了更深入的了解,本研究还从网站、期刊、文章等多种资源中获取了辅助数据。研究结果表明,顾客满意度影响雀巢的知名度。研究结果为雀巢提高顾客满意度的机会提供了建议,并对雀巢未来的发展提出了建议。
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引用次数: 0
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International Journal of Applied Business and International Management
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