Pub Date : 2019-12-20DOI: 10.32535/ijabim.v4i3.681
N. Novarini, Gusti Ayu Imbayani
This research aims to analyze the effect of Reward, and Punishment against the performance of Employees on the Royal Tunjung Bali Spa Kuta Legian & Hotel. This research method using the census to determine the number of sampelnya, with all employees so that the number of samples of research is as much as 35 employees. The data collection method using observation, interview and questionnaire presented to employees Royal Tunjung Bali Spa Kuta Legian & Hotel. Data analysis technique used is a Statistical Package for Social Science (SPSS) version 17.0. Data collection techniques used are observation, interviews, and questionnaires. Analytical techniques used was multiple linear regression analysis. The results showed that test results obtained F, with F count of 73.737 with significant value 0.000 < 0.05 then Ho is rejected, this means a variable Reward and Punishment effect simultan against variable Employee Performance. and also Reward positive and significant influence on performance of employees can be seen from the results of the test T retrieved the value T calculate the significance value 2.229 of 0.033. While the value T calculate the Punishment of 2.196 means having a significant and positive influence on performance of employees. Reward is the dominant or most variables in influencing the performance of employees. The results of this research show that the better the Reward for employees, which is supported by the existence of Punishment in the form of awarding penalties to employees who make mistakes it is able to improve the performance of employees become better again, so need to do a repair and improvement by Splurge management Tunjung Bali Hotel & Spa.
{"title":"The Influence of Reward and Punishment on Employee Performance at Royal Tunjung Bali Hotel & Spa Legian","authors":"N. Novarini, Gusti Ayu Imbayani","doi":"10.32535/ijabim.v4i3.681","DOIUrl":"https://doi.org/10.32535/ijabim.v4i3.681","url":null,"abstract":"This research aims to analyze the effect of Reward, and Punishment against the performance of Employees on the Royal Tunjung Bali Spa Kuta Legian & Hotel. This research method using the census to determine the number of sampelnya, with all employees so that the number of samples of research is as much as 35 employees. The data collection method using observation, interview and questionnaire presented to employees Royal Tunjung Bali Spa Kuta Legian & Hotel. Data analysis technique used is a Statistical Package for Social Science (SPSS) version 17.0. Data collection techniques used are observation, interviews, and questionnaires. Analytical techniques used was multiple linear regression analysis. The results showed that test results obtained F, with F count of 73.737 with significant value 0.000 < 0.05 then Ho is rejected, this means a variable Reward and Punishment effect simultan against variable Employee Performance. and also Reward positive and significant influence on performance of employees can be seen from the results of the test T retrieved the value T calculate the significance value 2.229 of 0.033. While the value T calculate the Punishment of 2.196 means having a significant and positive influence on performance of employees. Reward is the dominant or most variables in influencing the performance of employees. The results of this research show that the better the Reward for employees, which is supported by the existence of Punishment in the form of awarding penalties to employees who make mistakes it is able to improve the performance of employees become better again, so need to do a repair and improvement by Splurge management Tunjung Bali Hotel & Spa.","PeriodicalId":231128,"journal":{"name":"International Journal of Applied Business and International Management","volume":"5 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114043632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-08-20DOI: 10.32535/ijabim.v4i2.560
Walied Askarzai, Mohan Dass Mohan
Zero-tolerance against Workplace Violence (WPV) should be the motto of every workplace. No worker should be a victim of such abuse. As such, organisations should ensure the existence of a safe working environment, and governments should introduce tough legislation to halt WPV. Furthermore, extensive research is required on ways to prevent WPV. The current research in this area is limited to defining WPV, finding where and when it occurs, and drafting prevention policies. But the actual way to prevent WPV remains a largely unexplored area. Brainstorming is an effective way to generate a pool of ideas on how to prevent WPV. This study generated a pool of ideas by conducting a survey on how to prevent WPV. The survey included 50 participants from various industries and found that 40% of the participants had experienced some kind WPV. This is an alarming statistic. Participants also shared their ideas on how to prevent WPV.
{"title":"An Empirical Study of Workplace Violence: Ideas on How to Stop It","authors":"Walied Askarzai, Mohan Dass Mohan","doi":"10.32535/ijabim.v4i2.560","DOIUrl":"https://doi.org/10.32535/ijabim.v4i2.560","url":null,"abstract":"Zero-tolerance against Workplace Violence (WPV) should be the motto of every workplace. No worker should be a victim of such abuse. As such, organisations should ensure the existence of a safe working environment, and governments should introduce tough legislation to halt WPV. Furthermore, extensive research is required on ways to prevent WPV. The current research in this area is limited to defining WPV, finding where and when it occurs, and drafting prevention policies. But the actual way to prevent WPV remains a largely unexplored area. Brainstorming is an effective way to generate a pool of ideas on how to prevent WPV. This study generated a pool of ideas by conducting a survey on how to prevent WPV. The survey included 50 participants from various industries and found that 40% of the participants had experienced some kind WPV. This is an alarming statistic. Participants also shared their ideas on how to prevent WPV.","PeriodicalId":231128,"journal":{"name":"International Journal of Applied Business and International Management","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116080262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-08-20DOI: 10.32535/ijabim.v4i2.564
Ni Putu Lisa Ernawatiningsih, Putu Kepramareni
The development of technology in the era of globalization accompanied by the development of technology-based information systems has undergone rapid changes. Accounting information systems are considered an important factor in the sustainability and success of an organization. Accounting information systems can be said to be effective if the system is able to produce information in a timely, accurate and reliable manner. This study aims to obtain empirical evidence of the effects of incentives, level of education, experience and skills on the effectiveness of accounting information systems. The method used in sampling is to use a purposive sampling method with criteria for sampling employees who have implemented a computer-based accounting information system and utilize information technology in carrying out their daily tasks. The data analysis technique used is multiple linear regression analysis techniques. Based on the results of data analysis, it can be concluded that incentives, levels of education, experience, and skills have a positive effect on efektiveness accounting information systems at PT. Angkasa Pura Logistics.
{"title":"Effectiveness of Accounting Information Systems and the Affecting Factors","authors":"Ni Putu Lisa Ernawatiningsih, Putu Kepramareni","doi":"10.32535/ijabim.v4i2.564","DOIUrl":"https://doi.org/10.32535/ijabim.v4i2.564","url":null,"abstract":"The development of technology in the era of globalization accompanied by the development of technology-based information systems has undergone rapid changes. Accounting information systems are considered an important factor in the sustainability and success of an organization. Accounting information systems can be said to be effective if the system is able to produce information in a timely, accurate and reliable manner. This study aims to obtain empirical evidence of the effects of incentives, level of education, experience and skills on the effectiveness of accounting information systems. The method used in sampling is to use a purposive sampling method with criteria for sampling employees who have implemented a computer-based accounting information system and utilize information technology in carrying out their daily tasks. The data analysis technique used is multiple linear regression analysis techniques. Based on the results of data analysis, it can be concluded that incentives, levels of education, experience, and skills have a positive effect on efektiveness accounting information systems at PT. Angkasa Pura Logistics.","PeriodicalId":231128,"journal":{"name":"International Journal of Applied Business and International Management","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132602097","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-08-20DOI: 10.32535/ijabim.v4i2.562
Luh Komang Merawati
This study aims to determine the effect of role stress moderated by healthy lifestyle and selfcompassion on the performance of government auditors in BPKP and BPK RI Representative of Bali Province in Denpasar. Role stress dimensions include role ambiguity, role conflict and role overload. Data was obtained by distributing questionnaires and analyzed using moderated regression with interaction test. The results prove that role overload, healthy lifestyle and selfcompassion has positif significant impact on the government auditor performance. Healthy lifestyle and self-compassion are able to moderate the influence of role overload on auditor performance with negative direction.
{"title":"Determinant of Auditor’s Performance: Case of Government Auditor in Bali Province","authors":"Luh Komang Merawati","doi":"10.32535/ijabim.v4i2.562","DOIUrl":"https://doi.org/10.32535/ijabim.v4i2.562","url":null,"abstract":"This study aims to determine the effect of role stress moderated by healthy lifestyle and selfcompassion on the performance of government auditors in BPKP and BPK RI Representative of Bali Province in Denpasar. Role stress dimensions include role ambiguity, role conflict and role overload. Data was obtained by distributing questionnaires and analyzed using moderated regression with interaction test. The results prove that role overload, healthy lifestyle and selfcompassion has positif significant impact on the government auditor performance. Healthy lifestyle and self-compassion are able to moderate the influence of role overload on auditor performance with negative direction.","PeriodicalId":231128,"journal":{"name":"International Journal of Applied Business and International Management","volume":"114 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127631607","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-08-20DOI: 10.32535/ijabim.v4i2.567
Muhammad Maladi, N. Nirwanto, A. Firdiansjah
A conceptual outline is offered that explore the consequences of service quality, company image, switching barriers on customer retention mediated by customer satisfaction at LB-LIA Banjarmasin. To test the framework, structural equation modelling technique is applied to data gathered from 141 students in this informal education institution. The results revealed that service quality has substantial effect on customer satisfaction and customer retention, corporate image has an effect on customer satisfaction while switching barriers do not significantly influence customer satisfaction or customer retention and lastly customer satisfaction has a major effect on customer retention. It is recommended that service quality, corporate image and customer satisfaction be maintained and switching barrier needs to be improved.
{"title":"The Impact of Service Quality, Company Image and Switching Barrier on Customer Retention: Mediating Role of Customer Satisfaction","authors":"Muhammad Maladi, N. Nirwanto, A. Firdiansjah","doi":"10.32535/ijabim.v4i2.567","DOIUrl":"https://doi.org/10.32535/ijabim.v4i2.567","url":null,"abstract":"A conceptual outline is offered that explore the consequences of service quality, company image, switching barriers on customer retention mediated by customer satisfaction at LB-LIA Banjarmasin. To test the framework, structural equation modelling technique is applied to data gathered from 141 students in this informal education institution. The results revealed that service quality has substantial effect on customer satisfaction and customer retention, corporate image has an effect on customer satisfaction while switching barriers do not significantly influence customer satisfaction or customer retention and lastly customer satisfaction has a major effect on customer retention. It is recommended that service quality, corporate image and customer satisfaction be maintained and switching barrier needs to be improved.","PeriodicalId":231128,"journal":{"name":"International Journal of Applied Business and International Management","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128259501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-08-20DOI: 10.32535/ijabim.v4i2.570
Obiwuru Chidera Rex
Marginalization of women in politics is very apparent most especially in Africa, where women are deemed by many as having no business with politics. In Nigeria, the above statement is also a fact when one considers the number of female parliamentarians in the country’s National Assembly. Ever since Nigeria returned to democracy in 1999, there have not been a substantial number of women in the legislature when compared to the number of their male counterparts. In the 7th and the 8th assemblies the problem still persisted. Howbeit, there are several factors responsible for this issue and these factors are what this study tries to look at. But before that, this paper looks briefly at the 7th and the 8th assemblies. To achieve the above however, secondary data is purely used.
{"title":"Gender Imbalance in Nigeria’s Legislature: A Peep into the 7th and 8th Assemblies","authors":"Obiwuru Chidera Rex","doi":"10.32535/ijabim.v4i2.570","DOIUrl":"https://doi.org/10.32535/ijabim.v4i2.570","url":null,"abstract":"Marginalization of women in politics is very apparent most especially in Africa, where women are deemed by many as having no business with politics. In Nigeria, the above statement is also a fact when one considers the number of female parliamentarians in the country’s National Assembly. Ever since Nigeria returned to democracy in 1999, there have not been a substantial number of women in the legislature when compared to the number of their male counterparts. In the 7th and the 8th assemblies the problem still persisted. Howbeit, there are several factors responsible for this issue and these factors are what this study tries to look at. But before that, this paper looks briefly at the 7th and the 8th assemblies. To achieve the above however, secondary data is purely used.","PeriodicalId":231128,"journal":{"name":"International Journal of Applied Business and International Management","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126727740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-08-20DOI: 10.32535/ijabim.v4i2.566
S. Handayani, M. I. Affandi, Luluk Irawati
Lampung Province has organic rice fields which always increase with a planting area of 65.78 hectares. The problem of farmers is the limited access to the organic rice market. Products can’t be sold at organic prices; some are still sold by farmers at non-organic prices. Organic rice supply chain networks need to be identified by farmers so that farmers have market information and supply chain performance. For this reason, this research purpose to analyze the supply chain of organic rice in Pringsewu Regency. Data analysis method uses the concept of supply chain performance with the Supply Chain Operations Reference (SCOR) approach. SCOR consists of five elements including flexibility, reliability, responsiveness, assets, and cost. The results of performance organic rice supply chains at all levels in the attributes of flexibility and responsiveness have achieved the superior performance position. The performance of organic rice supply chains attributes of asset at the farm level only achieves an advantage. But the supply chain performance in the attribute of reliability has not been able to reach a good performance position. So, there needs to be an improvement effort through disciplinary shipping arrangements and product quality improvements to improve supply chain performance.
{"title":"Identifying Supply Chain Performance of Organic Rice in Lampung","authors":"S. Handayani, M. I. Affandi, Luluk Irawati","doi":"10.32535/ijabim.v4i2.566","DOIUrl":"https://doi.org/10.32535/ijabim.v4i2.566","url":null,"abstract":"Lampung Province has organic rice fields which always increase with a planting area of 65.78 hectares. The problem of farmers is the limited access to the organic rice market. Products can’t be sold at organic prices; some are still sold by farmers at non-organic prices. Organic rice supply chain networks need to be identified by farmers so that farmers have market information and supply chain performance. For this reason, this research purpose to analyze the supply chain of organic rice in Pringsewu Regency. Data analysis method uses the concept of supply chain performance with the Supply Chain Operations Reference (SCOR) approach. SCOR consists of five elements including flexibility, reliability, responsiveness, assets, and cost. The results of performance organic rice supply chains at all levels in the attributes of flexibility and responsiveness have achieved the superior performance position. The performance of organic rice supply chains attributes of asset at the farm level only achieves an advantage. But the supply chain performance in the attribute of reliability has not been able to reach a good performance position. So, there needs to be an improvement effort through disciplinary shipping arrangements and product quality improvements to improve supply chain performance.","PeriodicalId":231128,"journal":{"name":"International Journal of Applied Business and International Management","volume":"83 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122286593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-08-20DOI: 10.32535/ijabim.v4i2.565
P. K. Ribek, I. G. Rihayana
Agro tourism is a place for nature-based creativity and packaged in the form of trips or tourism activities to plantations or agriculture. One of them is luwak coffee agro tourism. This agrotourism has an icon of luwak coffee as a mainstay product in attracting tourists and increasing sales. Through a study entitled "Innovation concept as a strategy in argrowisata in improving marketing performance of luwak coffee product in Bali. The purpose of this research is to know the variables that become the power, weaknesses, opportunities and threats in the face of Luwak coffee agro tourism in marketing its products. Engineering data collection done by using the method of interviewing, observation, and documentation. Whereas technical analysis using IE and SWOT matrix. From the results of research in the know agro-tourism Luwak coffee has strength (Strength), namely: innovation is technically in producing quality products with options, change the design in accordance with the wishes of the customer, developed ideas and systems change the distribution. In addition, the completeness of facilities, special rates, service, location, employee appearance, the mastery of a foreign language. While his weakness (Weakness) lack of promotion of the maximum, and the lack of mastery of the technology in the production of goods. Opportunity (Opportunity) of environmental external in the show by the Bali security stability indicators conducive, local government policy that is flexible, the rate of inflation, the bargaining power of buyers. While the threats (Treats) agro-tourism growth rates, the influx of newcomers the same products, the existence of goods substitution that can replace the product, the competition is fellow companies in the industry, the existence of the bargaining power of buyers. Performance marketing in doing that is to improve the quality of the product, promotion, price adjustment, intense, best service with distribution system fast, innovation.
{"title":"Innovation as A Strategy of Agrowical Competition Advantage in Improving Marketing Performance of Luwak Coffee Products in Gianyar Bali","authors":"P. K. Ribek, I. G. Rihayana","doi":"10.32535/ijabim.v4i2.565","DOIUrl":"https://doi.org/10.32535/ijabim.v4i2.565","url":null,"abstract":"Agro tourism is a place for nature-based creativity and packaged in the form of trips or tourism activities to plantations or agriculture. One of them is luwak coffee agro tourism. This agrotourism has an icon of luwak coffee as a mainstay product in attracting tourists and increasing sales. Through a study entitled \"Innovation concept as a strategy in argrowisata in improving marketing performance of luwak coffee product in Bali. The purpose of this research is to know the variables that become the power, weaknesses, opportunities and threats in the face of Luwak coffee agro tourism in marketing its products. Engineering data collection done by using the method of interviewing, observation, and documentation. Whereas technical analysis using IE and SWOT matrix. From the results of research in the know agro-tourism Luwak coffee has strength (Strength), namely: innovation is technically in producing quality products with options, change the design in accordance with the wishes of the customer, developed ideas and systems change the distribution. In addition, the completeness of facilities, special rates, service, location, employee appearance, the mastery of a foreign language. While his weakness (Weakness) lack of promotion of the maximum, and the lack of mastery of the technology in the production of goods. Opportunity (Opportunity) of environmental external in the show by the Bali security stability indicators conducive, local government policy that is flexible, the rate of inflation, the bargaining power of buyers. While the threats (Treats) agro-tourism growth rates, the influx of newcomers the same products, the existence of goods substitution that can replace the product, the competition is fellow companies in the industry, the existence of the bargaining power of buyers. Performance marketing in doing that is to improve the quality of the product, promotion, price adjustment, intense, best service with distribution system fast, innovation.","PeriodicalId":231128,"journal":{"name":"International Journal of Applied Business and International Management","volume":"145 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132089739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-08-20DOI: 10.32535/ijabim.v4i2.563
N. Atmaja, Ni Made Dwi Puspitawati
The purpose of this study was to determine the role of the strength of the reference group in moderating the effect of e-commerce service quality and customer satisfaction on online repurchase intentions. The selected respondents were adolescents aged 17-24 years who were generation X. The study used primary data obtained from the results of questionnaires to 100 students who were educated in public universities in the city of Denpasar, Bali, Indonesia. Determination of the sample using purposive sampling. The data analysis technique used is by using this method of primary data collection using a questionnaire. Simple linear regression analysis and moderated regression analysis using the Statistical Product and Service Solution (SPSS) program. The results show that the quality of e-commerce services and customer satisfaction has a positive and significant effect on online repurchase intention. the strength of the reference group can strengthen the relationship between the quality of e-commerce services and the intention to repurchase. But the reference group cannot strengthen the relationship between customer satisfaction and the intention to repurchase. The implication in this study is that retailers must pay attention to the quality of e-commerce services so that they can provide convenience, comfort and security in shopping, giving rise to a strong intention to repurchase customers.
{"title":"Strength of Reference Groups to Moderate Online Repurchase Intention on Generation X","authors":"N. Atmaja, Ni Made Dwi Puspitawati","doi":"10.32535/ijabim.v4i2.563","DOIUrl":"https://doi.org/10.32535/ijabim.v4i2.563","url":null,"abstract":"The purpose of this study was to determine the role of the strength of the reference group in moderating the effect of e-commerce service quality and customer satisfaction on online repurchase intentions. The selected respondents were adolescents aged 17-24 years who were generation X. The study used primary data obtained from the results of questionnaires to 100 students who were educated in public universities in the city of Denpasar, Bali, Indonesia. Determination of the sample using purposive sampling. The data analysis technique used is by using this method of primary data collection using a questionnaire. Simple linear regression analysis and moderated regression analysis using the Statistical Product and Service Solution (SPSS) program. The results show that the quality of e-commerce services and customer satisfaction has a positive and significant effect on online repurchase intention. the strength of the reference group can strengthen the relationship between the quality of e-commerce services and the intention to repurchase. But the reference group cannot strengthen the relationship between customer satisfaction and the intention to repurchase. The implication in this study is that retailers must pay attention to the quality of e-commerce services so that they can provide convenience, comfort and security in shopping, giving rise to a strong intention to repurchase customers.","PeriodicalId":231128,"journal":{"name":"International Journal of Applied Business and International Management","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131903842","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-08-20DOI: 10.32535/ijabim.v4i2.569
Tineke Wolok
Consumer purchasing decisions are one of the classic problems that require further study by a marketer or company because they are motivated by consumer behavior that is always changing every time. Green marketing is one of the marketing concepts that aims to implement the company's marketing strategy in the environmental context, specifically in this study the products of the body shop Gorontalo. This study aims to answer whether green marketing has a significant influence on consumer purchasing decisions. The instruments used are green marketing tools namely environmentally friendly products, premium prices, environmentally friendly promotions, and environmentally friendly distribution. There were 76 respondents involved in this study. The analytical method used is simple regression. The results showed that green marketing had a significant influence on consumer purchasing decisions at the Gorontalo body shop (t count> t table), and 46.2% of consumer purchasing decisions at the Gorontalo body shop could be explained by the inherent green marketing factors on the body shop products.
{"title":"Analysis of The Effect of Green Marketing on Consumer Purchasing Decisions on The Body Shop Gorontalo Product","authors":"Tineke Wolok","doi":"10.32535/ijabim.v4i2.569","DOIUrl":"https://doi.org/10.32535/ijabim.v4i2.569","url":null,"abstract":"Consumer purchasing decisions are one of the classic problems that require further study by a marketer or company because they are motivated by consumer behavior that is always changing every time. Green marketing is one of the marketing concepts that aims to implement the company's marketing strategy in the environmental context, specifically in this study the products of the body shop Gorontalo. This study aims to answer whether green marketing has a significant influence on consumer purchasing decisions. The instruments used are green marketing tools namely environmentally friendly products, premium prices, environmentally friendly promotions, and environmentally friendly distribution. There were 76 respondents involved in this study. The analytical method used is simple regression. The results showed that green marketing had a significant influence on consumer purchasing decisions at the Gorontalo body shop (t count> t table), and 46.2% of consumer purchasing decisions at the Gorontalo body shop could be explained by the inherent green marketing factors on the body shop products.","PeriodicalId":231128,"journal":{"name":"International Journal of Applied Business and International Management","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130090932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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