Sulistyo Budi Utomo, Ety Nurhayaty, Pramudi Harsono, Edi Susilo
This research analyzes the impact of Country of Origin (COO) and product knowledge on purchase intentions, with product evaluation as a mediator. A case study was conducted on Maspion brand electronic products with a sample of people selected through purposive sampling. Path analysis is used to test the hypothesis. The research results show that COO has a significant positive effect on purchase intention, while product knowledge has no significant effect on purchase intention. COO also has a significant positive effect on product evaluation, while product knowledge influences product evaluation. Product reviews themselves have a significant positive impact on purchase intention. Product reviews play an important mediating role in linking COO to purchase intention, as well as linking product knowledge to purchase intention. These results highlight the important role of the COO in influencing purchase decisions, as well as demonstrating the importance of product reviews as a mediating link in the influence of these factors. The implications of this study can be used to develop marketing and branding strategies for Maspion brand electronic products.
{"title":"Analisis Pengaruh Country of Origin dan Pengetahuan Produk Terhadap Niat Pembelian melalui Evaluasi Produk (Studi Kasus: Distributor Elektronik Maspion)","authors":"Sulistyo Budi Utomo, Ety Nurhayaty, Pramudi Harsono, Edi Susilo","doi":"10.35870/emt.v7i4.1706","DOIUrl":"https://doi.org/10.35870/emt.v7i4.1706","url":null,"abstract":"This research analyzes the impact of Country of Origin (COO) and product knowledge on purchase intentions, with product evaluation as a mediator. A case study was conducted on Maspion brand electronic products with a sample of people selected through purposive sampling. Path analysis is used to test the hypothesis. The research results show that COO has a significant positive effect on purchase intention, while product knowledge has no significant effect on purchase intention. COO also has a significant positive effect on product evaluation, while product knowledge influences product evaluation. Product reviews themselves have a significant positive impact on purchase intention. Product reviews play an important mediating role in linking COO to purchase intention, as well as linking product knowledge to purchase intention. These results highlight the important role of the COO in influencing purchase decisions, as well as demonstrating the importance of product reviews as a mediating link in the influence of these factors. The implications of this study can be used to develop marketing and branding strategies for Maspion brand electronic products.","PeriodicalId":231486,"journal":{"name":"Jurnal EMT KITA","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135666338","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. Asyraf Rally Febrianto, None Roswaty, Muhammad Kurniawan DP
Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan service quality terhadap keputusan konsumen dalam menggunakan jasa pengiriman PT JMS Logistics Kota Palembang. Penelitian ini menggunakan metode kuantitatif. Populasi yang diteliti adalah konsumen yang menggunakan jasa pengiriman PT JMS Logistics Kota Palembang. Teknik pengambilan sampel yang digunakan teknik accidental sampling dengan total 55 responden. Teknik analisis data yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, analisis linear berganda, uji t, uji F dan koefisien determinasi dengan menggunakan SPSS versi 24. Hasil dari penelitian dan hipotesis menunjukkan bahwa: 1) brand image secara parsial berpengaruh positif dan signifikan terhadap keputusan konsumen dengan nilai sig. 0,032 dan nilai thitung = 2,205, 2) service quality secara parsial berpengaruh positif dan signifikan terhadap keputusan konsumen dengan nilai sig. 0,000 dan nilai thitung = 6,035, 3) brand image dan service quality secara simultan berpengaruh positif dan signifikan terhadap keputusan konsumen dengan nilai sig. 0,000 dan nilai Fhitung = 26,658, 4) koefisien determinasi (R²) menunjukkan bahwa variabel brand image dan service quality mampu menjelaskan terhadap variabel keputusan konsumen sebesar 50,6%, sedangkan sisanya sebesar 49,4% dijelaskan atau dipengaruhi oleh variabel lain diluar penelitian.
{"title":"Pengaruh Brand Image dan Service Quality Terhadap Keputusan Konsumen dalam Menggunakan Jasa Pengiriman PT JMS Logistics Kota Palembang","authors":"M. Asyraf Rally Febrianto, None Roswaty, Muhammad Kurniawan DP","doi":"10.35870/emt.v7i4.1780","DOIUrl":"https://doi.org/10.35870/emt.v7i4.1780","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan service quality terhadap keputusan konsumen dalam menggunakan jasa pengiriman PT JMS Logistics Kota Palembang. Penelitian ini menggunakan metode kuantitatif. Populasi yang diteliti adalah konsumen yang menggunakan jasa pengiriman PT JMS Logistics Kota Palembang. Teknik pengambilan sampel yang digunakan teknik accidental sampling dengan total 55 responden. Teknik analisis data yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, analisis linear berganda, uji t, uji F dan koefisien determinasi dengan menggunakan SPSS versi 24. Hasil dari penelitian dan hipotesis menunjukkan bahwa: 1) brand image secara parsial berpengaruh positif dan signifikan terhadap keputusan konsumen dengan nilai sig. 0,032 dan nilai thitung = 2,205, 2) service quality secara parsial berpengaruh positif dan signifikan terhadap keputusan konsumen dengan nilai sig. 0,000 dan nilai thitung = 6,035, 3) brand image dan service quality secara simultan berpengaruh positif dan signifikan terhadap keputusan konsumen dengan nilai sig. 0,000 dan nilai Fhitung = 26,658, 4) koefisien determinasi (R²) menunjukkan bahwa variabel brand image dan service quality mampu menjelaskan terhadap variabel keputusan konsumen sebesar 50,6%, sedangkan sisanya sebesar 49,4% dijelaskan atau dipengaruhi oleh variabel lain diluar penelitian.","PeriodicalId":231486,"journal":{"name":"Jurnal EMT KITA","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135667088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Muhammad Naufal Khalily, None Roswaty, Mohammad Kurniawan
Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan otoriter dan kompetensi terhadap kinerja karyawan PT Konsultan Wira Karya Teknik Konsultan Palembang. Objek dalam penelitian ini adalah seluruh karyawan PT Wira Karya Teknik Konsultan Palembang sebanyak 40 orang. Teknik analisis yang digunakan adalah analisis berganda yang diolah dengan bantuan program komputer SPSS versi 22. Penelitian ini menggunakan teknik pengambilan sample dengan cara sampling jenuh. Sampel dalam penelitian ini adalah dengan mengambil semua populasi sebanyak 40 sampel. Pengumpulan data menggunakan kuesioner dan wawancara. Teknik analisis yang digunakan adalah analisis berganda yang diolah dengan bantuan program komputer SPSS versi 22. Hasil penelitian menemukan dengan menggunakan uji t pada Gaya kepemimpinan otoriter berpengaruh positif dan signifikan terhadap prestasi kerja dengan nilai 3,376 > 2,026 dengan signifikan 0,002 < 0,05. Kompetensi berpengaruh positif dan signifikan terhadap prestasi kerja dengan nilai 2,116 > 2,026 dengan signifikan 0,041 < 0,05. Berdasarkan hasil uji koefisien regresi berganda diperoleh persamaan akhir Y = 5.000 + 0.468 X1 + 0.311 X2 + e. Berdasarkan hasil perhitungan koefisien determinasi (R2), diketahui pengaruh gaya kepemimpinan otoriter dan kompetensi terhadap prestasi kerja karyawan PT Wira Karya Teknik Konsultan Palembang sebesar 46,5%, dan berdasarkan hasil perhitungan uji F hipotesis diterima sehingga hipotesis Ha diterima yang berada pada korelasi kuat dengan nilai Fhitung > Ftabel (16.090 > 3,25), atau dengan kata lain , terdapat pengaruh gaya kepemimpinan otoriter dan kompetensi terhadap prestasi kerja karyawan pada PT Wira Karya Teknik Konsultan Palembang.
{"title":"Pengaruh Gaya Kepemimpinan Otoriter dan Kompetensi Terhadap Prestasi Kerja Karyawan Pada PT Wira Karya Teknik Konsultan Palembang","authors":"Muhammad Naufal Khalily, None Roswaty, Mohammad Kurniawan","doi":"10.35870/emt.v7i4.1688","DOIUrl":"https://doi.org/10.35870/emt.v7i4.1688","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan otoriter dan kompetensi terhadap kinerja karyawan PT Konsultan Wira Karya Teknik Konsultan Palembang. Objek dalam penelitian ini adalah seluruh karyawan PT Wira Karya Teknik Konsultan Palembang sebanyak 40 orang. Teknik analisis yang digunakan adalah analisis berganda yang diolah dengan bantuan program komputer SPSS versi 22. Penelitian ini menggunakan teknik pengambilan sample dengan cara sampling jenuh. Sampel dalam penelitian ini adalah dengan mengambil semua populasi sebanyak 40 sampel. Pengumpulan data menggunakan kuesioner dan wawancara. Teknik analisis yang digunakan adalah analisis berganda yang diolah dengan bantuan program komputer SPSS versi 22. Hasil penelitian menemukan dengan menggunakan uji t pada Gaya kepemimpinan otoriter berpengaruh positif dan signifikan terhadap prestasi kerja dengan nilai 3,376 > 2,026 dengan signifikan 0,002 < 0,05. Kompetensi berpengaruh positif dan signifikan terhadap prestasi kerja dengan nilai 2,116 > 2,026 dengan signifikan 0,041 < 0,05. Berdasarkan hasil uji koefisien regresi berganda diperoleh persamaan akhir Y = 5.000 + 0.468 X1 + 0.311 X2 + e. Berdasarkan hasil perhitungan koefisien determinasi (R2), diketahui pengaruh gaya kepemimpinan otoriter dan kompetensi terhadap prestasi kerja karyawan PT Wira Karya Teknik Konsultan Palembang sebesar 46,5%, dan berdasarkan hasil perhitungan uji F hipotesis diterima sehingga hipotesis Ha diterima yang berada pada korelasi kuat dengan nilai Fhitung > Ftabel (16.090 > 3,25), atau dengan kata lain , terdapat pengaruh gaya kepemimpinan otoriter dan kompetensi terhadap prestasi kerja karyawan pada PT Wira Karya Teknik Konsultan Palembang.","PeriodicalId":231486,"journal":{"name":"Jurnal EMT KITA","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135667424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Theresia Shintia Harianja, Hafriz Rifki Hafas, Arasy Ayu Setiamy
Stock trading in the capital market is a very important aspect of the economy of Indonesia and other countries. This study aims to determine : (1) The Effect of Debt to Assets Ratio (DAR), Working Capital to Total Assets (WC/TA), Current Ratio (CR), to Return On Assets (ROA), (2) The Effect of Debt to Assets Ratio (DAR), Working Capital to Total Assets (WC/TA), Current Ratio (CR), and Return On Assets (ROA) to Stock Price, (3) The Effect to Debt to Assets Ratio (DAR), Working Capital to Total Assets, and Current Ratio (CR) to the Stock Price through Return On Assets (ROA) as an Intervening Variable. The research samples are companies that included in The Sector Industry basic and chemicall in the period 2018-2021 by using Purposive Sampling method. There are 17 companies that meet the criteria as the sample. This research used path analysis which is the development of multiple regression analysis and bivariate. The result of this research showed that: DAR has a negative and significant effect on ROA, WCTA has a positive and significant effect on ROA, CR has a positive and insignificant effect on ROA, DAR has a negative and insignificant effect on stock prices, WCTA has a positive and significant effect on stock prices. CR has a positive and significant effect on share prices, ROA has a negative and significant effect on share prices. The results of the Sobel test show that DAR, WCTA, ROA have an Indirect Effect.
{"title":"Analisis Pengaruh Faktor Fundamental Terhadap Harga Saham dengan Return on Asset Sebagai Variabel Intervening Pada Perusahaan Manufaktur Sektor Industri Dasar & Kimia Bursa Efek Indonesia Periode 2018-2021","authors":"Theresia Shintia Harianja, Hafriz Rifki Hafas, Arasy Ayu Setiamy","doi":"10.35870/emt.v7i4.1676","DOIUrl":"https://doi.org/10.35870/emt.v7i4.1676","url":null,"abstract":"Stock trading in the capital market is a very important aspect of the economy of Indonesia and other countries. This study aims to determine : (1) The Effect of Debt to Assets Ratio (DAR), Working Capital to Total Assets (WC/TA), Current Ratio (CR), to Return On Assets (ROA), (2) The Effect of Debt to Assets Ratio (DAR), Working Capital to Total Assets (WC/TA), Current Ratio (CR), and Return On Assets (ROA) to Stock Price, (3) The Effect to Debt to Assets Ratio (DAR), Working Capital to Total Assets, and Current Ratio (CR) to the Stock Price through Return On Assets (ROA) as an Intervening Variable. The research samples are companies that included in The Sector Industry basic and chemicall in the period 2018-2021 by using Purposive Sampling method. There are 17 companies that meet the criteria as the sample. This research used path analysis which is the development of multiple regression analysis and bivariate. The result of this research showed that: DAR has a negative and significant effect on ROA, WCTA has a positive and significant effect on ROA, CR has a positive and insignificant effect on ROA, DAR has a negative and insignificant effect on stock prices, WCTA has a positive and significant effect on stock prices. CR has a positive and significant effect on share prices, ROA has a negative and significant effect on share prices. The results of the Sobel test show that DAR, WCTA, ROA have an Indirect Effect.","PeriodicalId":231486,"journal":{"name":"Jurnal EMT KITA","volume":"189 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135667426","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Imam Hanafi, Muhammad Nana Trisolvena, None Caroline, Siti Sumiati
This study analyzes the impact of service quality at the Faculty of Economics of several universities in the provinces of East Java, West Java, and Central Java. This study aims to evaluate the correspondence between expectations and reality of 100 students from different Economics Faculties in 3 research provinces using the Convenience Sampling method. Research results show that there is a significant difference between expectations and reality in terms of reliability, showing that service quality at economics faculties in three provinces has still not met students' expectations. A similar phenomenon occurs in relation to the responsiveness factor, highlighting the need to increase the level of service responsiveness. The analysis also highlighted the need to improve trust and empathy elements in services, with significant discrepancies between expectations and reality. T-test results confirm that service quality, especially in the aspects of reliability, responsiveness, trustworthiness, empathy, and tangibility, still does not fully meet students' expectations. Faculty of Economics of three provinces. Therefore, relevant universities should increase efforts to improve the aspects of reliability, responsiveness, trustworthiness, empathy, and tangibility so that students can have more confidence in the services are provided. It is hoped that this step will have a positive impact in enhancing student satisfaction and their academic success.
{"title":"Analisis Dampak Kualitas Layanan Pada Fakultas Ekonomi Universitas di Provinsi Jawa Timur, Jawa Barat dan Jawa Tengah","authors":"Imam Hanafi, Muhammad Nana Trisolvena, None Caroline, Siti Sumiati","doi":"10.35870/emt.v7i4.1604","DOIUrl":"https://doi.org/10.35870/emt.v7i4.1604","url":null,"abstract":"This study analyzes the impact of service quality at the Faculty of Economics of several universities in the provinces of East Java, West Java, and Central Java. This study aims to evaluate the correspondence between expectations and reality of 100 students from different Economics Faculties in 3 research provinces using the Convenience Sampling method. Research results show that there is a significant difference between expectations and reality in terms of reliability, showing that service quality at economics faculties in three provinces has still not met students' expectations. A similar phenomenon occurs in relation to the responsiveness factor, highlighting the need to increase the level of service responsiveness. The analysis also highlighted the need to improve trust and empathy elements in services, with significant discrepancies between expectations and reality. T-test results confirm that service quality, especially in the aspects of reliability, responsiveness, trustworthiness, empathy, and tangibility, still does not fully meet students' expectations. Faculty of Economics of three provinces. Therefore, relevant universities should increase efforts to improve the aspects of reliability, responsiveness, trustworthiness, empathy, and tangibility so that students can have more confidence in the services are provided. It is hoped that this step will have a positive impact in enhancing student satisfaction and their academic success.","PeriodicalId":231486,"journal":{"name":"Jurnal EMT KITA","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136360521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The main objective of this research is to study the impact of Leverage (X1), working capital turnover (X2) and liquidity (X3) on profitability (Y) of non-bank public enterprises. products listed on the Indonesia Stock Exchange in 2019 - Period 2021. The research method used is quantitative, with subjects including non-bank public companies that have become public companies from 2019 to 2021. Sampling was carried out using the purposive sampling method, which selected 13 non-bank public enterprises as the research sample. Data analysis was performed using a multiple linear regression model. The results of this study show that liquidity (X1) and working capital turnover (X2) have a significant positive impact on profitability, while Leverage (X3) has a significant negative impact on profitability. These results provide valuable information to stakeholders of non-banking public enterprises in managing their financial aspects to increase profitability and corporate performance.
{"title":"Pengaruh Likuiditas, Perputaran Modal Kerja, dan Leverage Terhadap Profitabilitas Perusahaan BUMN Non-Perbankan Yang Terdaftar di BEI","authors":"Benna Fransiska, Afrizal Nilwan","doi":"10.35870/emt.v7i4.1565","DOIUrl":"https://doi.org/10.35870/emt.v7i4.1565","url":null,"abstract":"The main objective of this research is to study the impact of Leverage (X1), working capital turnover (X2) and liquidity (X3) on profitability (Y) of non-bank public enterprises. products listed on the Indonesia Stock Exchange in 2019 - Period 2021. The research method used is quantitative, with subjects including non-bank public companies that have become public companies from 2019 to 2021. Sampling was carried out using the purposive sampling method, which selected 13 non-bank public enterprises as the research sample. Data analysis was performed using a multiple linear regression model. The results of this study show that liquidity (X1) and working capital turnover (X2) have a significant positive impact on profitability, while Leverage (X3) has a significant negative impact on profitability. These results provide valuable information to stakeholders of non-banking public enterprises in managing their financial aspects to increase profitability and corporate performance.","PeriodicalId":231486,"journal":{"name":"Jurnal EMT KITA","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136360523","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Corporate social responsibility now plays a very central role in the operations of business entities. To realize sustainable development, companies must holistically consider economic, social, and environmental aspects. This research aims to examine the impact of Corporate Social Responsibility on company financial performance, as well as investigate the influence of profitability as a moderating factor on this relationship. This research uses a purposive sampling method in taking samples and collecting data through documentation and literature study. Data analysis involved the following steps: first, descriptive statistical analysis; second, classical assumption tests, including normality, multicollinearity, autocorrelation, and heteroscedasticity tests; third, multiple linear regression analysis; and fourth, hypothesis testing, which includes the coefficient of determination (R2), F test, T test, and moderation regression analysis. Research results show that corporate social responsibility has a significant impact on company value, especially in food and beverage companies listed on the Indonesia Stock Exchange in the period 2018- 2020. Furthermore, the results of moderated regression analysis show that profitability significantly moderates the relationship between corporate social responsibility and corporate value, with a significance value of 0.000, indicating that profitability Profit plays an important role in adjusting the impact of corporate social responsibility on businesses value.
{"title":"Analisis Pengaruh Corporate Social Responbility Terhadap Nilai Perusahaan dengan Profitabilitas sebagai Variabel Pemoderasi","authors":"Putu Ferlly Aditya, None Haninun","doi":"10.35870/emt.v7i4.1566","DOIUrl":"https://doi.org/10.35870/emt.v7i4.1566","url":null,"abstract":"Corporate social responsibility now plays a very central role in the operations of business entities. To realize sustainable development, companies must holistically consider economic, social, and environmental aspects. This research aims to examine the impact of Corporate Social Responsibility on company financial performance, as well as investigate the influence of profitability as a moderating factor on this relationship. This research uses a purposive sampling method in taking samples and collecting data through documentation and literature study. Data analysis involved the following steps: first, descriptive statistical analysis; second, classical assumption tests, including normality, multicollinearity, autocorrelation, and heteroscedasticity tests; third, multiple linear regression analysis; and fourth, hypothesis testing, which includes the coefficient of determination (R2), F test, T test, and moderation regression analysis. Research results show that corporate social responsibility has a significant impact on company value, especially in food and beverage companies listed on the Indonesia Stock Exchange in the period 2018- 2020. Furthermore, the results of moderated regression analysis show that profitability significantly moderates the relationship between corporate social responsibility and corporate value, with a significance value of 0.000, indicating that profitability Profit plays an important role in adjusting the impact of corporate social responsibility on businesses value.","PeriodicalId":231486,"journal":{"name":"Jurnal EMT KITA","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136360310","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to evaluate the influence of product, price, place and promotion (4Ps) as elements of the marketing mix and the factors that have the most influence on increasing sales at Mikano Coffee Shop. Primary data was collected through interviews and questionnaires. The population of this study includes all consumers of Mikano coffee shop. For sampling, a non-probability method was used by distributing questionnaires to 50 respondents. Data analysis was performed using SPSS 26 software, with descriptive analysis and multiple linear regression. The research results show that Product, Price, Place, and Promotion (4P) have a positive impact on increasing sales, both partially and simultaneously. The promotion variable has the largest positive and significant impact on increasing sales at the Mikano Coffee Shop.
{"title":"Pengaruh Product, Price, Place, Promotion (4P) Terhadap Peningkatan Penjualan Minuman Kedai Kopi Mikano","authors":"Zidan Yuslian Oktori, Selfia Alke Mega","doi":"10.35870/emt.v7i4.1606","DOIUrl":"https://doi.org/10.35870/emt.v7i4.1606","url":null,"abstract":"This study aims to evaluate the influence of product, price, place and promotion (4Ps) as elements of the marketing mix and the factors that have the most influence on increasing sales at Mikano Coffee Shop. Primary data was collected through interviews and questionnaires. The population of this study includes all consumers of Mikano coffee shop. For sampling, a non-probability method was used by distributing questionnaires to 50 respondents. Data analysis was performed using SPSS 26 software, with descriptive analysis and multiple linear regression. The research results show that Product, Price, Place, and Promotion (4P) have a positive impact on increasing sales, both partially and simultaneously. The promotion variable has the largest positive and significant impact on increasing sales at the Mikano Coffee Shop.","PeriodicalId":231486,"journal":{"name":"Jurnal EMT KITA","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136360524","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Wala Erpurini, Sarah Farmasih, Dejan Sutreusna, Tri Ayu Safitri
This research was conducted in the shopee marketplace. The purpose of this study is to determine how much the influence of price and promotion contributes to purchase decisions both partially and simultaneously in the shopee marketplace. The research method used in this study is a descriptive method with a quantitative approach. This research that becomes the unit of analysis is an individual, namely employees of packaging production PT. Otto Pharmaceutical Industries who has shopped at shopee. The sample in this study amounted to 43 respondents. The analysis method uses multiple linear regression analysis, in addition to testing the validity and reliability of the research instrument. Based on the results of the study showed that there was a significant influence both partially and simultaneously on the independent variables (price and promotion) on (purchase decisions). The implication of this study is that the sellers on shopee are expected to Further increase the feasibility of the price with the quality of the product itself, increase promotions so that they are not less competitive with other competitors so that purchase decisions on the Shopee marketplace always increase.
这项研究是在商店市场进行的。本研究的目的是确定价格和促销对购物市场中购买决策的影响程度，包括部分影响和同时影响。本研究采用的研究方法是描述性方法与定量方法相结合。成为分析单位的本研究是一个个体，即包装生产PT. Otto Pharmaceutical Industries的员工，他们在shopee购物。本研究的样本共43人。分析方法采用多元线性回归分析，并对研究仪器进行了效度和信度检验。基于研究的结果表明，自变量(价格和促销)对(购买决策)有部分和同时的显著影响。本研究的含义是，期望shopee上的卖家进一步提高价格与产品本身质量的可行性，增加促销活动，使他们与其他竞争对手的竞争力不降低，从而使shopee市场上的购买决策始终增加。
{"title":"Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Pada Marketplace Shopee (Studi Kasus Karyawan Produksi di PT Otto Pharmaceutical Industries)","authors":"Wala Erpurini, Sarah Farmasih, Dejan Sutreusna, Tri Ayu Safitri","doi":"10.35870/emt.v7i4.1611","DOIUrl":"https://doi.org/10.35870/emt.v7i4.1611","url":null,"abstract":"This research was conducted in the shopee marketplace. The purpose of this study is to determine how much the influence of price and promotion contributes to purchase decisions both partially and simultaneously in the shopee marketplace. The research method used in this study is a descriptive method with a quantitative approach. This research that becomes the unit of analysis is an individual, namely employees of packaging production PT. Otto Pharmaceutical Industries who has shopped at shopee. The sample in this study amounted to 43 respondents. The analysis method uses multiple linear regression analysis, in addition to testing the validity and reliability of the research instrument. Based on the results of the study showed that there was a significant influence both partially and simultaneously on the independent variables (price and promotion) on (purchase decisions). The implication of this study is that the sellers on shopee are expected to Further increase the feasibility of the price with the quality of the product itself, increase promotions so that they are not less competitive with other competitors so that purchase decisions on the Shopee marketplace always increase.","PeriodicalId":231486,"journal":{"name":"Jurnal EMT KITA","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136360519","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to analyze the relationship between various assumed economic variables and exchange rate fluctuations of the Rupee against the US dollar. The variables considered include the logarithmic difference of the consumer price index of Indonesia and the United States, the logarithmic difference of the money supply of Indonesia and the United States, the logarithmic difference of the gross domestic product of Indonesia and the United States, the logarithmic difference of the Indonesian and US interest rates and the logarithm of the Indonesian balance of payments. The data analysis results show that only the difference between the logarithm of the gross domestic product of Indonesia and the US and the difference between the logarithm of the interest rates of Indonesia and the US have a significant influence on the change in the exchange rate of Indonesia rupiah. The R-squared of 61.6% shows that the observed variation in the dependent variable can be explained by the independent variables, while the remaining 38.4% is influenced by other factors. The conclusion of this study is that the difference in change in the logarithm of gross domestic product and the difference in the logarithm of interest rate have a significant impact on the volatility of the rupee exchange rate.
{"title":"Pengaruh Indeks Harga Konsumen, Jumlah Uang Beredar, Produk Domestik Bruto, Suku Bunga, dan Neraca Pembayaran Terhadap Nilai Tukar Rupiah","authors":"Yulianto Umar Rofi'i","doi":"10.35870/emt.v7i4.1568","DOIUrl":"https://doi.org/10.35870/emt.v7i4.1568","url":null,"abstract":"This study aims to analyze the relationship between various assumed economic variables and exchange rate fluctuations of the Rupee against the US dollar. The variables considered include the logarithmic difference of the consumer price index of Indonesia and the United States, the logarithmic difference of the money supply of Indonesia and the United States, the logarithmic difference of the gross domestic product of Indonesia and the United States, the logarithmic difference of the Indonesian and US interest rates and the logarithm of the Indonesian balance of payments. The data analysis results show that only the difference between the logarithm of the gross domestic product of Indonesia and the US and the difference between the logarithm of the interest rates of Indonesia and the US have a significant influence on the change in the exchange rate of Indonesia rupiah. The R-squared of 61.6% shows that the observed variation in the dependent variable can be explained by the independent variables, while the remaining 38.4% is influenced by other factors. The conclusion of this study is that the difference in change in the logarithm of gross domestic product and the difference in the logarithm of interest rate have a significant impact on the volatility of the rupee exchange rate.","PeriodicalId":231486,"journal":{"name":"Jurnal EMT KITA","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136360526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：