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The Effect of Electronic Service Quality on Customer Trust and Its Implication on Repurchase Intention of Online Travel Agency Customers 电子服务质量对顾客信任的影响及其对在线旅行社顾客再购买意愿的影响
Pub Date : 2023-07-01 DOI: 10.35870/emt.v7i3.1110
Frans Sudirjo, Asnawati, S. Riyadi, M. Munizu, Wa Ode Nur Ainun
This study intends to determine how the quality of electronic services affects customer trust and how it affects e-commerce users' willingness to make additional purchases. This study approaches the topic of e-commerce research quantitatively. A sample of 100 e-commerce users' responses was used in this study. Using a questionnaire to obtain data. The findings indicated that the e-service quality variable affected consumer trust and repurchase intention to some extent. Repurchase intention is influenced by the customer trust factor. E-service quality and customer trust both influences repurchase intention simultaneously. Through consumer trust, inconsistent e-service quality has an indirect impact on customers' willingness to repurchase. More consumer data protection should be offered through e-commerce. It is advised that other variables and methodological approaches be used in future studies so that the scope and depth of study in the field of marketing can be increased
本研究旨在确定电子服务质量如何影响顾客信任,以及它如何影响电子商务用户进行额外购买的意愿。本研究对电子商务研究的主题进行了定量的探讨。本研究使用了100个电子商务用户的回复样本。使用问卷来获取数据。研究结果表明,电子服务质量变量对消费者信任和再购买意愿有一定影响。再购买意愿受顾客信任因素的影响。电子服务质量和顾客信任同时影响再购买意愿。不一致的电子服务质量通过消费者信任间接影响消费者的再购买意愿。通过电子商务加强对消费者数据的保护。建议在未来的研究中使用其他变量和方法方法,以便增加营销领域研究的范围和深度
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引用次数: 0
Pengaruh Kualitas Pelayanan Harga dan Lokasi Terhadap Kepuasan Konsumen DM Parcel 价格服务和位置质量对DM Parcel消费者满意度的影响
Pub Date : 2023-07-01 DOI: 10.35870/emt.v7i3.1254
I. A. Alam, Balqis Ananda Zahra
The rapid development of the business world during the COVID-19 pandemic, especially in the service sector, has had a positive impact on DM Parcel, a Sultan Agung Street No. 52 Kedaton Bandar Lampung and was established in 2018. The company has an organizational structure of 1 owner and 4 employees, and implements a corporate culture that emphasizes creativity, service, and innovation. customer satisfaction. This study focuses on the influence of three factors, service quality (X1), price (X2) and location (X3) on customer satisfaction (Y). The analytical method used is quantitative analysis. The results of data analysis show that service quality has a significant influence on customer satisfaction with DM Parcel. However, price and location did not have a significant effect on customer satisfaction. In addition, it was found that there is a significant influence between service quality, price, and location on DM Parcel customer satisfaction. This finding could be a benchmark for DM Parcel in improving its marketing and service strategies to increase customer satisfaction. Furthermore, this study also contributes to understanding the factors affecting consumer satisfaction in the service industry during the COVID-19 pandemic.
在2019冠状病毒病大流行期间,商业世界的快速发展,特别是在服务业,对DM Parcel产生了积极影响,DM Parcel位于南邦市基顿市苏丹阿贡街52号,成立于2018年。公司拥有1名老板,4名员工的组织结构,实行注重创造、服务、创新的企业文化。客户满意度。本研究主要研究服务质量(X1)、价格(X2)和地理位置(X3)三个因素对顾客满意度(Y)的影响,分析方法为定量分析。数据分析结果表明,服务质量对DM包裹的顾客满意度有显著影响。然而,价格和地理位置对顾客满意度没有显著影响。此外,我们发现服务品质、价格、地理位置对DM Parcel顾客满意度有显著影响。这一发现可以作为DM Parcel改进其营销和服务策略以提高客户满意度的基准。此外,本研究还有助于了解COVID-19大流行期间影响服务业消费者满意度的因素。
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引用次数: 0
The Influence of Competence and Motivation on Employee Performance at PT PLN (Persero) ULP Tanjung Karang 胜任力和动机对PT PLN (Persero) ULP员工绩效的影响
Pub Date : 2023-07-01 DOI: 10.35870/emt.v7i3.1177
Dwi Khafifah, Toton
The purpose of this study is to investigate the impact of ability and motivation on the performance of employees of PT PLN (Persero) ULP Tanjung Karang. It will be the main source of task success to improve labor productivity. The survey respondents were all employees of PT PLN (PERSERO) ULP Tanjung Karang, totaling 30 people. Data were collected and analyzed using multiple linear regression equations using SPSS version 25. The coefficient of determination for the test results was 0.417. The current study found that both competence and motivation have significant positive effects on employee performance, with f-test scores at the significant level of 0.000.
本研究旨在探讨能力与动机对丹戎卡朗PT PLN (Persero) ULP员工绩效的影响。提高劳动生产率将是任务成功的主要来源。接受调查的人都是丹戎卡朗党(PERSERO)的雇员,共30人。数据的收集和分析采用多元线性回归方程,使用SPSS版本25。试验结果的决定系数为0.417。本研究发现胜任力和激励对员工绩效都有显著的正向影响,f检验分数在0.000的显著水平上。
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引用次数: 0
Pengaruh Social Media Marketing dan Electronic Word of Mouth Terhadap Keputusan Pembelian melalui Brand Image pada Point Coffee Bandung 彭达伦社交媒体营销丹电子口碑Terhadap Keputusan彭达伦千美瑞品牌形象彭达伦咖啡万隆
Pub Date : 2023-07-01 DOI: 10.35870/emt.v7i3.945
Valencia Sahanaya, Putu Nina Madiawati
Technological developments cannot be separated from the influence of the internet which has now integrated into people's daily lives, many companies are utilizing technology, especially social media in their main business strategy to reach a larger target audience in marketing their products. The purpose of this research was to determine the influence of Social Media Marketing and Electronic Word of Mouth on Purchase Decisions through Brand Image at Point Coffee Bandung. The method used is a quantitative method with descriptive analysis and Structural Equation Modeling (SEM) analysis method through SmartPLS 3.0 software. The results obtained in this study are that Social Media Marketing variables affect Purchase Decisions, Electronic Word of Mouth influences Purchase Decisions, Social Media Marketing variables affect Brand Image, Electronic Word of influences Brand Image, Social Media variables affect Purchase Decisions through Brand Image, Electronic Word of effect on Purchasing Decisions through Brand Image.
技术的发展离不开互联网的影响,互联网已经融入了人们的日常生活,许多公司正在利用技术,特别是社交媒体在他们的主要商业战略中,以达到更大的目标受众,营销他们的产品。本研究的目的是通过万隆点咖啡的品牌形象来确定社交媒体营销和电子口碑对购买决策的影响。使用的方法是通过SmartPLS 3.0软件采用描述性分析和结构方程建模(SEM)分析方法的定量方法。本研究的结果是:社交媒体营销变量影响购买决策,电子口碑影响购买决策,社交媒体营销变量影响品牌形象,电子口碑影响品牌形象,社交媒体变量通过品牌形象影响购买决策,电子口碑通过品牌形象影响购买决策。
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引用次数: 0
Pengaruh E-Commerce, Pengetahuan Kewirausahaan dan Sistem Informasi Akuntansi pada Minat Berwirausaha 创业影响、创业知识和会计信息系统与创业相关
Pub Date : 2023-07-01 DOI: 10.35870/emt.v7i3.1170
Ellista Delvisa, Riswan
The purpose of this study is to analyze the impact of the use of e-commerce, business knowledge and accounting information systems on the entrepreneurial interests of students of the Accounting Studies Program at Bandar Lampung University. Research results show that there is a significant positive impact on students' interest in entrepreneurship between e-commerce, entrepreneurial knowledge, and the use of accounting information systems. This finding has important implications for the development of college student entrepreneurship. By improving their understanding and use of e-commerce, and good business skills, students are better prepared and motivated to develop their own businesses. A good understanding of accounting information systems also helps students manage their businesses effectively. Recommendations for educational institutions are to improve students' understanding and knowledge of e-commerce, entrepreneurship, and the use of accounting information systems through the development of relevant curricula. Governments and related parties can also support the development of e-commerce and create a favorable environment for the growth of student businesses. This research has made an important contribution to our understanding of the factors that influence students' interest in entrepreneurship and will serve as a reference for efforts to increase student entrepreneurship interest and promote entrepreneurial economic growth. can be used as.
本研究的目的是分析使用电子商务、商业知识和会计信息系统对班达楠榜大学会计研究项目学生创业兴趣的影响。研究结果表明,电子商务、创业知识和会计信息系统的使用对学生创业兴趣有显著的正向影响。这一发现对大学生创业的发展具有重要的启示意义。通过提高他们对电子商务的理解和使用,以及良好的商业技能,学生们可以更好地准备和动力发展自己的业务。对会计信息系统的良好理解也有助于学生有效地管理他们的业务。对教育机构的建议是,通过开发相关课程,提高学生对电子商务、创业和会计信息系统使用的理解和知识。政府和有关方面也可以支持电子商务的发展,为学生企业的发展创造良好的环境。本研究对我们理解学生创业兴趣的影响因素做出了重要贡献,将为提高学生创业兴趣,促进创业经济增长提供参考。可以用作。
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引用次数: 0
Membandingkan Kinerja Reksadana Syariah di Indonesia (Periode 2016-2020) 比较伊斯兰重建基金在印尼的表现(2016-2020年期间)
Pub Date : 2023-07-01 DOI: 10.35870/emt.v7i3.1457
Falahuddin Hasballah, Tinara Rama Dhani, M. M. Nur, Ahmad Fauzul Hakim Hasibuan, Fuadi
The purpose of this study was to compare the performance of Islamic equity mutual funds in 2016-2020 using the Sharpe method. Treynor, and Jensen. The method used in this research is descriptive quantitative research. The type of data used is secondary data. From the results of the study found differences in performance values using the three. Using the Sharpe method, almost all Islamic stock mutual funds have negative performance values in 2016-2020. Only the Syariah Mutual Fund Lautandhana, while the Batavia Mutual Fund Syariah Shares have the lowest performance values. Using the Treynor method, the 2017-2020 observation period was all negative, whereas in 2016, the Lautandhana Saham Syariah mutual fund performed positively. Mutual Fund Batavia Dana Saham Syariah has the best performance value, Sucorinvest Sharia Equity Fund has the lowest performance value. Using the Jensen method, during the 2016-2020 observation period, all of them had positive performance values. The Mandiri Investa-Attractive Syariah Mutual Fund has the highest performance value, and the Cipta Syariah Equity Mutual Fund has the lowest performance value.
本研究的目的是使用夏普方法比较2016-2020年伊斯兰股票共同基金的表现。特雷纳和詹森。本研究采用的方法是描述性定量研究。使用的数据类型是辅助数据。从研究结果中发现,使用这三种方法在性能值上存在差异。使用夏普方法,几乎所有伊斯兰股票共同基金在2016-2020年的业绩值都为负。只有伊斯兰共同基金Lautandhana,而巴达维亚共同基金伊斯兰股份的业绩价值最低。使用Treynor方法,2017-2020年观察期均为负,而2016年,Lautandhana Saham Syariah共同基金表现为正。共同基金Batavia Dana Saham Sharia业绩价值最佳,Sucorinvest Sharia股票基金业绩价值最低。使用Jensen方法,在2016-2020年观测期内,它们都有正的性能值。Mandiri Investa-Attractive伊斯兰共同基金的业绩价值最高,Cipta伊斯兰股票共同基金的业绩价值最低。
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引用次数: 0
Analisis Faktor-Faktor Masyarakat Terhadap Keputusan Beralih ke Televisi Digital 公民因素的分析转向数字电视
Pub Date : 2023-07-01 DOI: 10.35870/emt.v7i3.1112
Mauly Putri, Hery Supiarza, Salsa Solli Nafsika
Analog Switch Off atau ASO merupakan suatu proses peralihan penghentian siaran analog berganti ke siaran televisi digital. Sesuai keputusan otoritas pemerintah, siap atau tidak siap masyarakat harus beralih ke televisi digital meskipun paparan informasi dan tingkat pengetahuan akan televisi digital rendah. Melalui Teori Difusi inovasi oleh Everett M. Rogers, berupaya untuk menganalisis faktor masyarakat beralih ke Televisi Digital. Penelitian ini menggunakan metode kuantitatif berupa kuesioner kepada masyarakat Desa Jatihurip. Tujuan penelitian untuk mengetahui perbedaan profil demografi antara pengguna dan non pengguna Televisi Digital, penggunaan media sebagai saluran komunikasi, dan faktor-faktor beralih ke Televisi Digital. Teknik analisis data menggunakan analisis regresi linier berganda, dengan hasil pengujian menunjukkan bahwa innovation opportunity, campaign numerousness, dan following technology berpengaruh secara positif dan signifikan terhadap keputusan beralih ke Televisi Digital masyarakat Desa Jatihurip Kecamatan Sumedang Utara. Faktor Innovation Opportunity sangat berpengaruh terhadap keputusan Beralih ke Televisi Digital masyarakat Desa Jatihurip Kecamatan Sumedang Utara.
模拟开关关闭或麻生是一个进程,将模拟广播的停止转换为数字电视广播。根据政府当局的决定,无论是否准备好,公众都应该转向数字电视,尽管信息的暴露和数字电视的知识水平很低。通过埃弗雷特·M·罗杰斯(Everett M. Rogers)的创新扩散理论,试图分析人们转向数字电视的因素。这项研究采用一种名为Jatihurip village人的定量方法进行调查。研究的目的是确定数字电视用户和非电子电视用户之间的人口结构、媒体作为通信渠道的使用以及转换到数字电视的因素之间的差异。利用多元线性回归分析的数据分析技术,测试结果表明,创新机会、数字命题和跟踪技术对转向Jatihurip village sedang村的数字电视社区的决定产生积极而重要的影响。创新机遇因素对转向Jatihurip village居北苏当村数字电视的决定产生了深远的影响
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引用次数: 0
Pengaruh Hubungan Kerja dan Komunikasi Terhadap Kinerja Pegawai Dinas Kependudukan dan Pencatatan Sipil Kota Bandar Lampung 职业关系和沟通对市政府文员工作和公民记录的影响
Pub Date : 2023-07-01 DOI: 10.35870/emt.v7i3.1130
Pengaruh Hubungan, Kerja Dan, Komunikasi Terhadap, Kinerja Pegawai, Dinas Kependudukan, dan Pencatatan, Sipil Kota, Bandar Lampung, Hendri Dunan, M. Yogi
The Department of Population and civil registration of Bandar Lampung city faces a problem, namely the lack of good cooperation that can cause duplicate data and lack of communication that can affect employee performance. The problems of this study are: whether the employment relationship affects employee performance, and whether communication affects employee performance. This study aims to determine the effect of Labor Relations and communication on employee performance. The method used quantitative methods with causal associative. The sample studied 112 respondents. Work relationship (X1), and communication (X2), and employee performance (Y). Source data obtained from the questionnaire given to employees. Tested with the SPSS application, the results showed that work relationships and communication significantly and strongly influence employee performance. Labor Relations significantly affect employee performance, with significance (5.902)>(1.98197), and sig. 0,000<0,05. Communication has an influence on employee performance, with (6,256)>(1.98197), and sig. 0,000<0,05. As well as work relationships and communication contribute to employee performance.
班达楠榜市的人口和民事登记部门面临着一个问题,即缺乏良好的合作,可能导致重复的数据,缺乏沟通,可能影响员工的绩效。本研究的问题是:雇佣关系是否影响员工绩效,沟通是否影响员工绩效。本研究旨在确定劳资关系和沟通对员工绩效的影响。方法采用因果关联的定量方法。该样本调查了112名受访者。工作关系(X1),沟通(X2),员工绩效(Y)。来源数据来源于对员工的问卷调查。运用SPSS软件进行检验,结果表明,工作关系和沟通对员工绩效的影响显著且强烈。劳动关系显著影响员工绩效,显著性为(5.902)>(1.98197),显著性为sig. 000(1.98197),显著性为sig. 000< 0.05。以及工作关系和沟通有助于员工的表现。
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引用次数: 0
Analisis Motivasi dan Disiplin Kerja dalam Meningkatkan Kinerja Karyawan pada Toko Besi Tiga Jaya Makmur 分析工作动机和纪律,以提高富裕三强炼铁厂员工的绩效
Pub Date : 2023-07-01 DOI: 10.35870/emt.v7i3.1279
Analisis Motivasi, Disiplin Kerja, D. Meningkatkan, Kinerja Karyawan, Toko Besi, Tiga Jaya, Makmur Defrizal, Musafi Aldilah
This study aims to analyze work motivation and labor discipline in improving the work efficiency of workers at Tiga Jaya Makmur cast iron factory. In this study, two independent variables were tested, namely work motivation and work discipline. The population of this study included workers of the Tiga Jaya Makmur ironworks. The sources for this study are 1 owner and 4 employees. Qualitative analytical methods are performed using techniques of data reduction, data presentation, and conclusion or verification of research results. Research results analyzing work motivation and work discipline in improving employee performance at Tiga Jaya Makmur Ironworks, Bandar Lampung, conclude that work motivation and work discipline play a role important role in supporting employee performance. Employee performance at Tiga Jaya Makmur Iron Shop in Bandar Lampung can be considered good if employee performance is satisfactory and can improve the company's image well.
本研究旨在分析Tiga Jaya Makmur铸铁厂工人的工作动机和劳动纪律,以提高工人的工作效率。在本研究中,测试了两个自变量,即工作动机和工作纪律。这项研究的人群包括Tiga Jaya Makmur铁厂的工人。本研究的资料来源为1名业主和4名员工。定性分析方法是使用数据简化、数据呈现和结论或验证研究结果的技术来执行的。研究结果分析了南堡市Tiga Jaya Makmur Ironworks的工作动机和工作纪律在提高员工绩效方面的作用,得出了工作动机和工作纪律在支持员工绩效方面发挥着重要作用的结论。在楠榜市的Tiga Jaya Makmur Iron Shop,如果员工的表现令人满意,可以很好地改善公司的形象,那么员工的表现就可以被认为是好的。
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引用次数: 0
Determinasi Tingkat Kemiskinan di Kabupaten/Kota Provinsi Aceh
Pub Date : 2023-07-01 DOI: 10.35870/emt.v7i3.1250
Determinasi Tingkat, Kemiskinan Di, Kabupaten, Kota Provinsi, Aceh Muttaqien, Maisyuri, Fauzan, Ulfia Rahmi, Eliza Nopita
Kemiskinan merupakan topik diskusi klasik namun menarik karena masalah kemiskinan belum terselesaikan. Studi ini menganalisis peran indeks pemabngunan manusia, PDRB dan pengangguran terhadap tingkat kemiskinan di Kabupaten/Kota Provinsi Aceh. Dengan menggunakan metode analisis data panel dengan time series selama 2018-2022 dan cross section 23 kabupaten/Kota di provinsi Aceh. Hasil penelitian menunjukkan bahwa PDRB dan pengangguran berpengaruh positif dan signifikan terhadap tingkat kemiskinan, tetapi IPM tidak berpengaruh terhadap tingkat kemiskinan. Dengan demikian, dapat dikatakan bahwa pemerintah harus berupaya untuk mengurangi ketimpangan antar daerah, mendukung investasi padat karya, tepat sasaran dan langsung di sektor riil, serta melibatkan semua pemangku kepentingan untuk mencapai pembangunan daerah yang efektif dan efisien dalam rangka pengentasan tingkat kemiskinan.
贫困是一个经典但有趣的话题,因为贫困问题尚未得到解决。该研究分析了人力资源、民主与失业人口指数对亚齐省市贫困率的作用。使用一种分析分析小组数据的方法,该小组将在2018-2022年的时间系列和亚齐省的第23个县的交叉部分进行分析。研究结果表明,PDRB和失业对贫困率有积极和显著的影响,但IPM对贫困率没有影响。因此,可以说,各国政府应该努力减少区域间的不平等,促进企业密集的投资,在实际部门有针对性和直接的投资,并让所有利益相关者在减贫方面实现有效和有效的发展。
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引用次数: 0
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Jurnal EMT KITA
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