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The role of marketing analytics in the ethical consumption of online consumers 营销分析在网络消费者道德消费中的作用
IF 3.9 4区 管理学 Q2 MANAGEMENT Pub Date : 2022-11-01 DOI: 10.1080/14783363.2022.2139676
Varun Nayyar
Modern marketing requires a dynamic shift from traditional to digital worlds where technology with data handling significantly needs marketing analytics effectiveness with a customised approach, leading to ethical online consumption for consumers. This current study validated the model developed from the contributions of Davis et al. (2021) and Grewal et al. (2020) by focusing on the effectiveness of marketing analytics. Data was collected from 435 respondents who were either business heads or employees working at a managerial level through a well-drafted questionnaire. Hair et al. (2017) incitation on PLS-SEM robust measuring standards helped in model validation through internal consistency, validity, reliability, multicollinearity, nonlinearity, effect size, HTMT, R2 and finally model fitness. The empirical prediction of this research gives a clear signal to corporate to redesign their present online marketing models by using marketing analytics and then critically analysing the role of consumer privacy, artificial intelligence, and marketing mix while promoting their products or services through web or mobile apps. Finally, to what extent marketing analyses can help in generating a user-friendly interface for online consumers by capturing their personality traits with a cognitive mindset is still critical to understand and may encourage future work.
现代营销需要从传统世界到数字世界的动态转变,其中数据处理技术需要通过定制方法有效地进行营销分析,从而为消费者带来道德的在线消费。目前的研究通过关注营销分析的有效性,验证了从Davis等人(2021)和Grewal等人(2020)的贡献中发展出来的模型。通过一份精心起草的问卷,从435名受访者中收集了数据,这些受访者要么是企业负责人,要么是在管理层工作的员工。Hair et al.(2017)对PLS-SEM稳健测量标准的激励通过内部一致性、效度、信度、多重共线性、非线性、效应大小、HTMT、R2以及最后的模型适应度来帮助模型验证。本研究的实证预测给企业提供了一个明确的信号,通过营销分析重新设计他们目前的在线营销模式,然后批判性地分析消费者隐私、人工智能和营销组合的作用,同时通过网络或移动应用程序推广他们的产品或服务。最后,市场营销分析在多大程度上可以通过认知思维捕捉消费者的个性特征,从而为在线消费者创造一个用户友好的界面,这仍然是理解和鼓励未来工作的关键。
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引用次数: 1
Clustering abstracts from the literature on Quality Management (1980–2020) 质量管理文献的聚类摘要(1980-2020)
IF 3.9 4区 管理学 Q2 MANAGEMENT Pub Date : 2022-10-31 DOI: 10.1080/14783363.2022.2139674
M. J. Sánchez-Franco, Arturo Calvo-Mora, Rafael Periáñez-Cristobal
The research analyses the intellectual structure of research publications on Quality Movement (1980–2020), indexed in the Scopus database. It examines how themes have evolved, and it seeks to plan an editorial agenda. The research assumes a content-related method to reveal conceptual relationships in abstracts and conclude thematic trends, gaps, and weaknesses in the Quality Management domain and its implementation frameworks. In particular, the analysis is based on the BERTopic approach, i.e. it employs machine learning algorithms based on text summarisation and c-TF-IDF to create dense clusters using UMAP and hDBSCAN clustering. Although keywords are helpful in knowledge extraction, identifying hidden topics and their associations is a more robust approach to understanding the proper context of the analysed articles. As a result, the study identifies 48 topics and 13 metatopics for Quality Movement. In addition, the paper shows the temporal evolution of the topics, and identifies the topics and metatopics of growing interest in the emerging literature in QM.
该研究分析了在Scopus数据库中检索的Quality Movement研究出版物(1980-2020)的知识结构。它审查了主题是如何演变的,并试图规划一个编辑议程。该研究采用了一种与内容相关的方法来揭示摘要中的概念关系,并总结质量管理领域及其实施框架中的主题趋势、差距和弱点。特别是,分析是基于BERTopic方法,即它采用基于文本摘要和c-TF-IDF的机器学习算法,使用UMAP和hDBSCAN聚类创建密集聚类。虽然关键字在知识提取中很有帮助,但是识别隐藏的主题及其关联是理解所分析文章的适当上下文的更可靠的方法。因此,该研究确定了48个主题和13个质量运动的隐喻。此外,本文还展示了主题的时间演变,并确定了QM新兴文献中越来越感兴趣的主题和元喻。
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引用次数: 5
Mediating effect of organisational learning and moderating role of organisational culture on the relationship between total quality management and innovation among manufacturing companies in Nigeria 组织学习在尼日利亚制造企业全面质量管理与创新关系中的中介作用和组织文化的调节作用
IF 3.9 4区 管理学 Q2 MANAGEMENT Pub Date : 2022-10-31 DOI: 10.1080/14783363.2022.2138313
K. Shuaib, Zhen He
The study examines the impact of total quality management (TQM) practices on innovation, with a mediating effect of the moderating role of organisational learning and organisational culture among Nigeria's manufacturing companies. Similarly, the study applied a survey instrument tof 459 manufacturing companies in Lagos, Ogun, and Osun states, Nigeria. The Partial Least Squares (PLS3) path modelling approach was applied to test the conceptual model. The result shows that soft and hard TQM practices are positively and significantly associated with innovation among Nigeria's manufacturing companies. Similarly, organisational learning mediated the relationship between soft and hard TQM practices and organisational innovation. Finally, the results indicate that organisational culture has a negative and insignificant moderating effect on the relationship between soft quality management practices and innovation. However, the findings reported a positive and significant moderating relationship between hard TQM practices and manufacturing companies innovation in Nigeria. The study concludes that soft and hard TQM practices are essential determinants of innovation based on the findings. The study's major contribution is to understand better the mediating effect of organisational learning and the moderating role of organisational culture in the relationship between TQM practices and innovation, which have not been jointly investigated before.
本研究考察了全面质量管理(TQM)实践对创新的影响,组织学习和组织文化在尼日利亚制造企业中的调节作用的中介效应。同样,该研究对尼日利亚拉各斯、奥贡和奥孙州的459家制造公司进行了调查。采用偏最小二乘(PLS3)路径建模方法对概念模型进行检验。结果表明,软TQM和硬TQM实践与尼日利亚制造企业的创新呈正相关。同样,组织学习在软、硬TQM实践与组织创新之间的关系中起中介作用。最后,研究结果表明,组织文化对软质量管理实践与创新之间的关系具有负向且不显著的调节作用。然而,研究结果报告了尼日利亚硬TQM实践与制造公司创新之间的积极和显著的调节关系。研究得出结论,软的和硬的TQM实践是创新的基本决定因素。本研究的主要贡献在于更好地理解组织学习在TQM实践与创新关系中的中介作用和组织文化的调节作用。
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引用次数: 3
Does emotion affect distance learning students’ satisfaction during the COVID-19 lockdown? 在新冠肺炎疫情封锁期间,情绪是否影响远程教育学生的满意度?
IF 3.9 4区 管理学 Q2 MANAGEMENT Pub Date : 2022-10-22 DOI: 10.1080/14783363.2022.2126307
F. Musella, Roberta Guglielmetti Mugion, S. Zanda, M. Renzi
Due to the COVID-19 outbreak, traditional teaching paradigms have been suffering a deep change set that will be completed once a new social balance will be reached. In this period, many students have been emotionally shocked due to the rude and fast passage from traditional to remote teaching. The main assumption of this study is that emotions may directly affect students’ learning capability and their satisfaction by possibly modifying relations between satisfaction and its drivers. This understanding is crucial since satisfaction also affects students’ learning performance. The paper aims at discussing the role of emotions in the relations between satisfaction and its drivers. The focus is on higher education. During the first Italian lockdown, an online survey was carried out, involving 178 students of a Roma Tre University master’s degree, identifying a model for exploring a new concept of students’ emotional satisfaction.
由于新冠肺炎疫情的爆发,传统的教学模式正在经历一场深刻的变革,一旦达到新的社会平衡,这种变革就会完成。在这一时期,由于从传统教学到远程教学的粗暴和快速的转变,许多学生在情感上受到了冲击。本研究的主要假设是情绪可能通过改变学生的学习能力及其驱动因素之间的关系而直接影响学生的学习能力和满意度。这种理解是至关重要的,因为满意度也会影响学生的学习表现。本文旨在探讨情绪在满意度及其驱动因素之间的关系中的作用。重点是高等教育。在意大利第一次封锁期间,开展了一项在线调查,涉及178名罗马特雷大学硕士学位的学生,确定了探索学生情感满意度新概念的模型。
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引用次数: 0
Benefits, challenges, critical success factors and motivations of Quality 4.0 – A qualitative global study 质量4.0的好处、挑战、关键成功因素和动机——一项定性的全球研究
IF 3.9 4区 管理学 Q2 MANAGEMENT Pub Date : 2022-09-12 DOI: 10.1080/14783363.2022.2113737
J. Antony, Olivia McDermott, M. Sony, Aidan Toner, S. Bhat, E. Cudney, M. Doulatabadi
Purpose – Quality 4.0 (Q4.0) is nascent, but many organisations have started their journeys on Q4.0. This study seeks to investigate the real-time organisational benefits and motivations for deploying Q4.0 and understand current Q4.0 initiatives along with the skills, challenges, and critical success factors required to implement Q4.0. Design/methodology/approach – A qualitative interview approach was utilised by interviewing a global panel of senior management, and operational excellence professionals from leading companies deploying Q4.0. Findings – This study provides a theoretical base for the organisational adoption of Q4.0 and understanding the benefits, challenges, critical success factors, motivations, and skillsets required. The challenges to Q4.0 identified include gaining management commitment to invest in technology and guide the organisational strategy to implement Q4.0. The skillset required for Q4.0 includes data science, data analysis, and knowledge of Industry 4.0 technology in order adapt to the increased world of digitalisation and smart factories. Research limitations – Most of the interviewees who participated in this study represent four continents. There is an opportunity for a detailed longitudinal study, analysis, and case studies in individual organisations. Originality/value – This is the first global study on Q4.0 that captures the viewpoints of senior management professionals deploying Q4.0.
目的-质量4.0 (Q4.0)是新生事物,但许多组织已经开始了他们的Q4.0之旅。本研究旨在调查部署Q4.0的实时组织利益和动机,并了解当前的Q4.0计划以及实施Q4.0所需的技能、挑战和关键成功因素。设计/方法论/方法-采用定性访谈方法,采访了来自部署Q4.0的领先公司的全球高级管理层和卓越运营专业人士。研究结果——本研究为企业采用Q4.0提供了理论基础,并为企业理解Q4.0的好处、挑战、关键成功因素、动机和所需技能提供了理论基础。Q4.0面临的挑战包括获得管理层对技术投资的承诺,并指导组织战略实施Q4.0。Q4.0所需的技能包括数据科学、数据分析和工业4.0技术知识,以适应日益增长的数字化和智能工厂世界。研究局限性-大多数受访者谁参加了这项研究代表四大洲。有机会对个别组织进行详细的纵向研究、分析和案例研究。原创性/价值——这是第一个关于Q4.0的全球研究,捕捉了高级管理专业人员对Q4.0的看法。
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引用次数: 8
Why won’t you leave the process alone? Exploring emotional, motivational and cognitive mechanisms triggering tampering 你为什么不放过这个过程呢?探索触发篡改的情感、动机和认知机制
IF 3.9 4区 管理学 Q2 MANAGEMENT Pub Date : 2022-08-21 DOI: 10.1080/14783363.2022.2112514
Magdalena Smeds, Jason M. Martin, Mattias Elg, I. Gremyr
Quality management focuses on improvements aimed at enhancing the value created for various stakeholders. However, actions taken in response to a perceived problem sometimes lead to an inferior result rather than an improvement. Such actions have been denoted tampering. As an example, natural variation might unnecessarily be perceived as a problem, where the best way to handle that ‘problem’ would be to not act at all. However, for someone trained in quality management and striving for improvement, doing nothing might be more challenging than acting. The research question studied in this paper is: How do emotional, motivational and cognitive mechanisms influence tampering in problem-solving situations? Through interviews with 17 respondents, 33 tampering situations were identified and analysed. The findings describe emotional, motivational and cognitive mechanisms that lead individuals to take actions leading to tampering. Some examples of these mechanisms are fear of the consequences of not acting, feelings of guilt if not acting to resolve a problem, and taking actions based on experiences of past problem-solving. To counteract this, it is advised to set aside time for reflections before starting problem-solving and to establish an environment encouraging of reflections.
质量管理侧重于改进,旨在提高为各种利益相关者创造的价值。然而,为应对察觉到的问题而采取的行动有时会导致较差的结果,而不是改善。这种行为被称为篡改。举个例子来说,自然变异可能会被视为一个问题,而处理这个“问题”的最佳方法便是不采取任何行动。然而,对于接受过质量管理培训并努力改进的人来说,什么都不做可能比行动更具挑战性。本文研究的问题是:情绪、动机和认知机制如何影响问题解决情境中的篡改行为?通过对17名受访者的访谈,我们发现并分析了33种篡改情况。这些发现描述了导致个体采取导致篡改行为的情感、动机和认知机制。这些机制的一些例子是对不采取行动的后果的恐惧,如果不采取行动解决问题的内疚感,以及根据过去解决问题的经验采取行动。为了解决这个问题,建议在开始解决问题之前留出时间进行反思,并建立一个鼓励反思的环境。
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引用次数: 0
Critical thinking, dynamic capabilities, and project performance: empirical evidence in the continuous improvement project domain 批判性思维、动态能力和项目绩效:持续改进项目领域的经验证据
IF 3.9 4区 管理学 Q2 MANAGEMENT Pub Date : 2022-08-16 DOI: 10.1080/14783363.2022.2111994
Jorge Iván Pérez Rave, R. Guerrero, A. S. Vallina, Favián González Echavarría
Most continuous improvement (CI) initiatives fail, and most proposals discovering critical success factors of CI focus on the organisational level. There is little empirical evidence supporting these factors at the CI project level. Moreover, current suggestions do not show a dominant set of factors influencing the performance of the CI project. This study empirically investigates the relationships between critical thinking (CT), dynamic capabilities (DC), and project performance (PP) in the CI project domain. The sample consists of 64 projects (unit of analysis), one per organisation. We use PLS-SEM in R and control organisational factors (a binary variable representing top management commitment to the CI project). CT is positively related to DC, and DC is positively related to PP. Unlike previous works, our model focuses not on traditional ‘soft’ organisational factors or ‘hard’ project factors but cognitive factors (CT) and higher-order routines (DC) at the project level. This study extends the current explanation of why CI projects fail or succeed by incorporating CT (of the project team member) as an indirect antecedent of PP through the development of DC of the CI project. Managers and researchers on quality/project/operations management can find valuable insights in this paper to favour future CI initiatives.
大多数持续改进(CI)计划都失败了,大多数发现CI关键成功因素的建议都集中在组织层面。在CI项目层面上,很少有经验证据支持这些因素。此外,目前的建议并没有显示出影响CI项目绩效的主要因素。本研究实证研究了CI项目领域中批判性思维(CT)、动态能力(DC)和项目绩效(PP)之间的关系。样本包含64个项目(分析单元),每个组织一个。我们在R中使用PLS-SEM并控制组织因素(代表最高管理层对CI项目的承诺的二元变量)。CT与DC正相关,DC与PP正相关。与以往的研究不同,我们的模型没有关注传统的“软”组织因素或“硬”项目因素,而是关注项目层面的认知因素(CT)和高阶惯例(DC)。本研究通过开发CI项目的DC,将CT(项目团队成员的CT)作为PP的间接先行词,扩展了目前对CI项目失败或成功的解释。质量/项目/运营管理的经理和研究人员可以在本文中找到有价值的见解,以支持未来的CI计划。
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引用次数: 0
Quality of an experience good: the interaction of price and advertising as a determining factor 质量体验好:价格与广告的互动是决定因素
IF 3.9 4区 管理学 Q2 MANAGEMENT Pub Date : 2022-08-16 DOI: 10.1080/14783363.2022.2112515
Ricardo Sellers-Rubio, F. Mas-Ruiz, Fernando Campayo-Sanchez
Abstract This paper analyses the product quality in terms of its price and company’s advertising investment. The central assumption is that the advertising investment of a collective brand member has a positive influence on its product quality until an advertising investment threshold is reached, after which the effect on product quality becomes negative. This change in the slope is explained because consumers perceive advertising effort as excessive, so they wonder if this means there’s a problem with the quality of the product. Advertising investment is curvilinearly related to product quality with a higher slope for products with low price than for those with high price, and positively related to products with moderate price. The results obtained from a sample of Spanish companies that operate in an experience goods industry (i.e. wineries) evidence the proposed relationships. These results reveal the importance of advertising investment for product quality in industries in which the signal of quality is not only reliant on the collective and individual brands; and also suggest the complexities of implementing such investment to get product quality in companies depending on their price.
摘要:本文从产品价格和企业广告投入两个方面对产品质量进行了分析。本研究的中心假设是,一个集体品牌成员的广告投资对其产品质量具有正向影响,直到达到广告投资阈值,之后对产品质量的影响变为负向影响。这种斜率的变化可以解释为消费者认为广告力度过大,所以他们想知道这是否意味着产品质量有问题。广告投资与产品质量呈曲线关系,且价格低的产品比价格高的产品斜率更高,与价格适中的产品呈正相关。在体验品行业(即酿酒厂)运营的西班牙公司样本中获得的结果证明了所提出的关系。这些结果揭示了广告投资对产品质量的重要性,在这些行业中,质量的信号不仅依赖于集体和个人品牌;同时也表明了实施这种投资以使公司的产品质量取决于其价格的复杂性。
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引用次数: 0
Quality and asset management: conceptual compatibility towards sustainable infrastructures management 质量和资产管理:可持续基础设施管理的概念兼容性
IF 3.9 4区 管理学 Q2 MANAGEMENT Pub Date : 2022-07-31 DOI: 10.1080/14783363.2022.2105201
V. Sousa, I. Meireles
Asset management has been gaining momentum in both academic and industry, but is it so distinct from other existing management philosophies? This research effort discusses the relation between asset and quality management, particularly for organizations managing (public) infrastructures, to highlight the similarities and differences between both and their role towards sustainable infrastructure development. The compatibility matrix developed demonstrates that, in conceptual terms, asset and quality management are highly similar in the scope of these organizations. As such, organizations implementing formal and certified asset management systems should assess the existing processes to avoid overlaps and make the best use of the experience accumulated. It also proposed the balance between performance and risk as the metric to measure the quality (or value, adopting the asset management concept) of management decisions. The growing recognition that infrastructures exist in highly complex uncertain contexts requires changing management decisions from choosing the options with the highest expected outcome to the options with the best balance between expected outcome and potential variability of the outcome. Finally, considering sustainability as the ultimate goal, the relation between quality and asset management is linked to the need for integrated infrastructure management by analysing sustainable mobility versus sustainable transport infrastructures.
资产管理在学术界和工业界都获得了动力,但它与其他现有的管理哲学有如此不同吗?本研究讨论了资产管理和质量管理之间的关系,特别是对于管理(公共)基础设施的组织,以突出两者之间的异同及其对可持续基础设施发展的作用。所开发的兼容性矩阵表明,从概念上讲,资产管理和质量管理在这些组织的范围内是高度相似的。因此,实施正式和认证的资产管理系统的组织应该评估现有的过程,以避免重叠,并充分利用积累的经验。它还提出了绩效和风险之间的平衡作为度量管理决策的质量(或价值,采用资产管理概念)的度量。人们日益认识到,基础设施存在于高度复杂的不确定环境中,这就需要改变管理决策,从选择具有最高预期结果的选项,转向选择在预期结果和结果的潜在可变性之间取得最佳平衡的选项。最后,考虑到可持续性作为最终目标,质量和资产管理之间的关系通过分析可持续交通与可持续交通基础设施,与综合基础设施管理的需求联系在一起。
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引用次数: 0
Lean and corporate social responsibility: a systematic literature review 精益与企业社会责任:系统文献综述
IF 3.9 4区 管理学 Q2 MANAGEMENT Pub Date : 2022-07-07 DOI: 10.1080/14783363.2022.2090920
A. Chiarini, Emanuela Conti, Peiyi Zhou
Companies have been adopting corporate social responsibility (CSR) practices to improve their competitiveness and performance. Lean production has been found to be able to boost green and other dimensions of CSR such as health and safety and social responsibility, and there is ever-growing research interest in lean and CSR. The primary purpose of this study is to analyze the current literature related to lean production and CSR, and to propose new avenues of research in this area. Thus, the study employed a systematic literature review approach. Hundred and twenty-one articles were selected, reviewed, and synthesized. The search included all years included in the databases until 2020. It was found that research has generally investigated lean and the environmental dimension of CSR, but only a limited amount of research has examined lean in relation to other CSR dimensions or directly to CSR as a whole. Research has particularly lacked in relation to lean performance, stakeholders, and the effects of lean on CSR at a more complex level. The findings reveal a relatively high degree of compatibility between lean, its tools and methods, and CSR, particularly the environmental and safety dimensions of CSR.
企业一直在采用企业社会责任(CSR)实践来提高竞争力和绩效。精益生产已经被发现能够促进绿色和社会责任的其他维度,如健康和安全以及社会责任,并且精益生产和社会责任的研究兴趣越来越大。本研究的主要目的是分析当前与精益生产和企业社会责任相关的文献,并提出该领域的新研究途径。因此,本研究采用系统的文献回顾方法。121篇文章被选择、审查和合成。该搜索包括数据库中截至2020年的所有年份。研究发现,研究普遍调查了精益和企业社会责任的环境维度,但只有有限的研究将精益与企业社会责任的其他维度或直接与企业社会责任作为一个整体进行了研究。在更复杂的层面上,对精益绩效、利益相关者以及精益对企业社会责任的影响的研究尤其缺乏。研究结果表明,精益及其工具和方法与企业社会责任,特别是企业社会责任的环境和安全维度之间具有相对较高的兼容性。
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引用次数: 2
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