We a novel approach to arts marketing, using Mind Genomics, demonstrating the use with a study conducted for the Arizona Opera. Respondents evaluated different messages about opera, rating combinations of these messages, the combinations created according to experimental design. The deconstruction of the responses revealed the part-worth contribution of each element to interesting the respondent in opera. The deconstruction of the response time showed the elements which engaged the respondent’s attention. Two mind-sets emerged, those interested in the educational aspects of opera, and those interested in the entertainment value of the experience. We introduce the PVI, the personal viewpoint identifier, a tool to assign new individuals to one of the two mind-sets, and suggest how the PVI may contribute to a more effective digital marketing campaign.
{"title":"What to Say to Drive Opera Attendance: A Mind Genomics Cartography","authors":"A. Gere, Ariola Harizi, H. Moskowitz","doi":"10.31038/asmhs.2020413","DOIUrl":"https://doi.org/10.31038/asmhs.2020413","url":null,"abstract":"We a novel approach to arts marketing, using Mind Genomics, demonstrating the use with a study conducted for the Arizona Opera. Respondents evaluated different messages about opera, rating combinations of these messages, the combinations created according to experimental design. The deconstruction of the responses revealed the part-worth contribution of each element to interesting the respondent in opera. The deconstruction of the response time showed the elements which engaged the respondent’s attention. Two mind-sets emerged, those interested in the educational aspects of opera, and those interested in the entertainment value of the experience. We introduce the PVI, the personal viewpoint identifier, a tool to assign new individuals to one of the two mind-sets, and suggest how the PVI may contribute to a more effective digital marketing campaign.","PeriodicalId":243213,"journal":{"name":"Ageing Science & Mental Health Studies","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132953889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Camilla Habsburg-Lothringen, Penina Deital, Robert Sherman
We present a cartography of how people respond to statements about corruption in the use of public funds, using the procedures of Mind Genomics. Respondents read and rated short vignettes about corruption, systematically varied in four aspects, specifically who is IN CHARGE, FOR WHAT is the public money used, WHAT HAPPENED, and what were the EFFECTS, respectively. The data suggest that different elements drive ‘Makes me Angry,’ versus ‘Drives me to do Something’ versus ‘Engages my Attention.’ Mind Genomics further reveals mind-sets, showing different criteria that respondents used to evaluate the individual messages. The paper then shows how to assess the interactions between who is IN CHARGE and the other attributes, and how to measure the degree to which the ‘right person’ can reduce the seriousness of the corrupt act.
{"title":"Corruption of in the Misuse of Public Resources: A Mind Genomics Cartography","authors":"Camilla Habsburg-Lothringen, Penina Deital, Robert Sherman","doi":"10.31038/asmhs.2020412","DOIUrl":"https://doi.org/10.31038/asmhs.2020412","url":null,"abstract":"We present a cartography of how people respond to statements about corruption in the use of public funds, using the procedures of Mind Genomics. Respondents read and rated short vignettes about corruption, systematically varied in four aspects, specifically who is IN CHARGE, FOR WHAT is the public money used, WHAT HAPPENED, and what were the EFFECTS, respectively. The data suggest that different elements drive ‘Makes me Angry,’ versus ‘Drives me to do Something’ versus ‘Engages my Attention.’ Mind Genomics further reveals mind-sets, showing different criteria that respondents used to evaluate the individual messages. The paper then shows how to assess the interactions between who is IN CHARGE and the other attributes, and how to measure the degree to which the ‘right person’ can reduce the seriousness of the corrupt act.","PeriodicalId":243213,"journal":{"name":"Ageing Science & Mental Health Studies","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130439747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Objectives: We developed and tested a very brief Zero-time exercise (ZTEx) community-based intervention to reduce sedentary behaviour and enhance physical activity and family communication in older people. ZTEx uses a foot-in-the-door approach to integrate simple strengthand stamina-enhancing physical activity into daily life at anytime, anywhere, and by anybody. Methods: A 15-minute ZTEx intervention mini workshop with demonstrations by interventionists and practice by participants was conducted in each of the 18 districts in Hong Kong for a total of 556 public housing estate residents from 2015 to 2016. 141 participants (87% female, 73% aged ≥ 50 years) completed the evaluation. Primary outcome: intention to increase physical activity. Secondary outcomes: perceived knowledge, attitude (intention and self-efficacy) and practice regarding simple strengthand stamina-enhancing physical activity (i.e. ZTEx), days spent engaged in >= 10-minute moderate or vigorous physical activities and family communication (encouraging and engaging family members in ZTEx), and sitting time. Results: Participants were enthusiastic and enjoyed the workshops. Perceived knowledge and attitude regarding sedentary behaviour, ZTEx, and family communication significantly increased immediately after the workshops (Cohen’s d = 0.20 to 0.30, all p < 0.05). At the 2-week follow-up, doing ZTEx and encouraging family members to do ZTEx significantly increased by 0.7 days and 0.4 days (Cohen’s d = 0.18 and 0.26, p < 0.05) respectively. Conclusion: Our findings show early evidence that a brief ZTEx community-based intervention is an innovative, enjoyable and effective approach to improve perceived knowledge, attitude, practice, and family communication regarding simple strengthand stamina-enhancing physical activity in older people.
目的:我们开发并测试了一种非常简短的零时间运动(ZTEx)社区干预，以减少老年人的久坐行为，增强身体活动和家庭沟通。ZTEx采用一种脚踏实地的方法，将简单的力量和耐力增强的体育活动融入到日常生活中，随时随地，任何人都可以进行。方法:2015 - 2016年在香港18个区分别对556名公屋居民进行15分钟的ZTEx干预迷你工作坊，由干预师进行示范，参与者进行实践。141名参与者(87%为女性，73%年龄≥50岁)完成了评估。主要结果:增加体力活动的意愿。次要结果:对简单体力和耐力增强体育活动(即ZTEx)的认知知识、态度(意向和自我效能)和实践，从事>= 10分钟的中等或剧烈体育活动和家庭交流(鼓励和吸引家庭成员参加ZTEx)的天数，以及静坐时间。结果:学员热情高涨，体验愉快。讲习班结束后，对久坐行为、ZTEx和家庭沟通的认知知识和态度显著增加(Cohen’s d = 0.20 ~ 0.30，均p < 0.05)。随访2周时，进行ZTEx治疗和鼓励家属进行ZTEx治疗的天数分别显著增加0.7天和0.4天(Cohen’s d = 0.18和0.26,p < 0.05)。结论:我们的研究结果显示了早期的证据，一个简短的ZTEx社区干预是一种创新、愉快和有效的方法，可以改善老年人在简单的体力和耐力增强体育活动方面的认知、态度、实践和家庭沟通。
{"title":"JC FAMILY Project: Development and feasibility of a pilot trial of a 15-minute Zero-time exercise community-based intervention to reduce sedentary behaviour and enhance physical activity and family communication in older people","authors":"A. Lai, Alice Wan, T. Lam","doi":"10.31038/asmhs.2019362","DOIUrl":"https://doi.org/10.31038/asmhs.2019362","url":null,"abstract":"Objectives: We developed and tested a very brief Zero-time exercise (ZTEx) community-based intervention to reduce sedentary behaviour and enhance physical activity and family communication in older people. ZTEx uses a foot-in-the-door approach to integrate simple strengthand stamina-enhancing physical activity into daily life at anytime, anywhere, and by anybody. Methods: A 15-minute ZTEx intervention mini workshop with demonstrations by interventionists and practice by participants was conducted in each of the 18 districts in Hong Kong for a total of 556 public housing estate residents from 2015 to 2016. 141 participants (87% female, 73% aged ≥ 50 years) completed the evaluation. Primary outcome: intention to increase physical activity. Secondary outcomes: perceived knowledge, attitude (intention and self-efficacy) and practice regarding simple strengthand stamina-enhancing physical activity (i.e. ZTEx), days spent engaged in >= 10-minute moderate or vigorous physical activities and family communication (encouraging and engaging family members in ZTEx), and sitting time. Results: Participants were enthusiastic and enjoyed the workshops. Perceived knowledge and attitude regarding sedentary behaviour, ZTEx, and family communication significantly increased immediately after the workshops (Cohen’s d = 0.20 to 0.30, all p < 0.05). At the 2-week follow-up, doing ZTEx and encouraging family members to do ZTEx significantly increased by 0.7 days and 0.4 days (Cohen’s d = 0.18 and 0.26, p < 0.05) respectively. Conclusion: Our findings show early evidence that a brief ZTEx community-based intervention is an innovative, enjoyable and effective approach to improve perceived knowledge, attitude, practice, and family communication regarding simple strengthand stamina-enhancing physical activity in older people.","PeriodicalId":243213,"journal":{"name":"Ageing Science & Mental Health Studies","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130793531","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Introduction: Tobacco consumption is a demonstrated cause of growing in morbidity and mortality between smokers. Because of that it influence hardly since the social and the economic context because of smoking social costs. Consequently these costs are determining a particular inequity according to the smoking impact. Objective: To describe the main economics characteristics that identify to smoking like inequity cause. Materials and methods was made a descriptive research about the main characteristics that identify to smoking as social inequity cause. Were utilized the inductive deductive like theoretical method and like empiric was utilized the bibliographic research. Results : The inequity attributable to smoking is given by the social cost attributable to it. The direct cots by morbidity determine a socio epidemiologic inequity while the indirect cost by labor productivity loses condition a socio labor inequity. Both costs are determining a contextualized form of socioeconomic inequity. Conclusion: The economic burden attributable to smoking is a main measurer for the socioeconomic inequity attributable to smoking. The indirect costs attributable to smoking are given mainly by labor productivity lose attributable to smoking. In these cases the labor time lose in each context is a main measurer for the social inequity attributable to smoking by this way.
{"title":"The social inequity across the smoking social costs","authors":"E. González, FéFernández Hernández","doi":"10.31038/asmhs.2019355","DOIUrl":"https://doi.org/10.31038/asmhs.2019355","url":null,"abstract":"Introduction: Tobacco consumption is a demonstrated cause of growing in morbidity and mortality between smokers. Because of that it influence hardly since the social and the economic context because of smoking social costs. Consequently these costs are determining a particular inequity according to the smoking impact. Objective: To describe the main economics characteristics that identify to smoking like inequity cause. Materials and methods was made a descriptive research about the main characteristics that identify to smoking as social inequity cause. Were utilized the inductive deductive like theoretical method and like empiric was utilized the bibliographic research. Results : The inequity attributable to smoking is given by the social cost attributable to it. The direct cots by morbidity determine a socio epidemiologic inequity while the indirect cost by labor productivity loses condition a socio labor inequity. Both costs are determining a contextualized form of socioeconomic inequity. Conclusion: The economic burden attributable to smoking is a main measurer for the socioeconomic inequity attributable to smoking. The indirect costs attributable to smoking are given mainly by labor productivity lose attributable to smoking. In these cases the labor time lose in each context is a main measurer for the social inequity attributable to smoking by this way.","PeriodicalId":243213,"journal":{"name":"Ageing Science & Mental Health Studies","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115721536","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
We present a new way to understand the mind of the investor, moving away from technical models of investing to determining in simple terms of type of information that the person feels to be important when deciding to invest. The experiment identifies the relative importance of different types and sources of information to which a person might pay attention. The approach, Mind Genomics, combines simple messages or elements to create vignettes, concepts which present several different aspects of the news and information. The respondent rates these different combinations in terms of the degree to which the combination reflects the respondent. Mind Genomics reveals three clearly different mind-sets of individuals, from those who focus on the source of the information, those who focus on the story and information, and those who focus on what their friends are saying and their own insights from mathematical models. Mind Genomics presents a new approach to understanding decision making under uncertainty, based upon the nature of the mind of the person.
{"title":"The Minds and Mind-Sets of Younger and Older Investors Regarding Information: A Mind Genomics Cartography","authors":"A. Gere, H. Moskowitz","doi":"10.31038/asmhs.2019354","DOIUrl":"https://doi.org/10.31038/asmhs.2019354","url":null,"abstract":"We present a new way to understand the mind of the investor, moving away from technical models of investing to determining in simple terms of type of information that the person feels to be important when deciding to invest. The experiment identifies the relative importance of different types and sources of information to which a person might pay attention. The approach, Mind Genomics, combines simple messages or elements to create vignettes, concepts which present several different aspects of the news and information. The respondent rates these different combinations in terms of the degree to which the combination reflects the respondent. Mind Genomics reveals three clearly different mind-sets of individuals, from those who focus on the source of the information, those who focus on the story and information, and those who focus on what their friends are saying and their own insights from mathematical models. Mind Genomics presents a new approach to understanding decision making under uncertainty, based upon the nature of the mind of the person.","PeriodicalId":243213,"journal":{"name":"Ageing Science & Mental Health Studies","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121213615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Camilla Habsburg-Lothringen, Petraq Papajorgi, S. Starke
The objective of this study was to understand how ordinary people react to information about conferences. The study is part of the Mind Genomics exploration of the world of the everyday. Respondents evaluated systematically created vignettes about conferences, with the elements of the vignettes presenting information about the topic of the conference, the way the material is presented to excite emotions, the way the facts are presented, and the after-conference activities, respectively. The study introduced the assessment of interactions between ideas in a vignette (scenario analysis). The results suggest three clearly different mind-sets; those who focus on the topic, those who focus on the nature of the presenter, and those who focus on the after-conference activities. These three mind-sets distribute similarly in the population. The study presents a PVI, personal viewpoint identifier, allowing a conference planner to understand the mind-set to which members of the prospective audience may belong, which knowledge may produce a more impactful conference.
{"title":"Conferences about topics which pull at the heart: A Mind Genomics exploration","authors":"Camilla Habsburg-Lothringen, Petraq Papajorgi, S. Starke","doi":"10.31038/asmhs.2019353","DOIUrl":"https://doi.org/10.31038/asmhs.2019353","url":null,"abstract":"The objective of this study was to understand how ordinary people react to information about conferences. The study is part of the Mind Genomics exploration of the world of the everyday. Respondents evaluated systematically created vignettes about conferences, with the elements of the vignettes presenting information about the topic of the conference, the way the material is presented to excite emotions, the way the facts are presented, and the after-conference activities, respectively. The study introduced the assessment of interactions between ideas in a vignette (scenario analysis). The results suggest three clearly different mind-sets; those who focus on the topic, those who focus on the nature of the presenter, and those who focus on the after-conference activities. These three mind-sets distribute similarly in the population. The study presents a PVI, personal viewpoint identifier, allowing a conference planner to understand the mind-set to which members of the prospective audience may belong, which knowledge may produce a more impactful conference.","PeriodicalId":243213,"journal":{"name":"Ageing Science & Mental Health Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131227591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Leonard Reichig, Petraq Papajorgi, S. Starke, Robert Sherman
To determine what young people (ages 13–27) feel about the prospects of students after they leave school, we investigated systematically varied vignettes about schools. The vignettes comprised statements (elements) about teachers, the students, the response of the community to the school, and the behavior of the students, respectively, the elements combined according to an experimental design. The data suggest that it is the specific messages, not the general categories of messages, which drive the expectations of good versus poor performance. There is evidence for at least two mind-sets, those focused on the teacher-student relationship versus those focused on the teacher-community relationship. We present the PVI, personal viewpoint identifier, to assign new students to one of the two mind-sets.
{"title":"Prospects for students as students see them: A Mind Genomics Exploration","authors":"Leonard Reichig, Petraq Papajorgi, S. Starke, Robert Sherman","doi":"10.31038/asmhs.2019351","DOIUrl":"https://doi.org/10.31038/asmhs.2019351","url":null,"abstract":"To determine what young people (ages 13–27) feel about the prospects of students after they leave school, we investigated systematically varied vignettes about schools. The vignettes comprised statements (elements) about teachers, the students, the response of the community to the school, and the behavior of the students, respectively, the elements combined according to an experimental design. The data suggest that it is the specific messages, not the general categories of messages, which drive the expectations of good versus poor performance. There is evidence for at least two mind-sets, those focused on the teacher-student relationship versus those focused on the teacher-community relationship. We present the PVI, personal viewpoint identifier, to assign new students to one of the two mind-sets.","PeriodicalId":243213,"journal":{"name":"Ageing Science & Mental Health Studies","volume":"369 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131844599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Aging and Care: Attitudes of undergraduate students towards elderly People","authors":"","doi":"10.31038/asmhs.2019344","DOIUrl":"https://doi.org/10.31038/asmhs.2019344","url":null,"abstract":"","PeriodicalId":243213,"journal":{"name":"Ageing Science & Mental Health Studies","volume":"abs/2211.01699 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117173547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Konstantin Vuk Savicevich, J. Kaminsky, Martin Braun, S. Starke
We present a new approach to understand what draws individuals to romantic ‘dating’ sites. The approach follows a Socratic sequence, requiring the researcher to follow a set of steps. These begin with defining the topic (dating site), then ask six related questions which ‘flesh out’ the topic, and then require six answers for each question, these answers or elements providing the detail. The actual approach is an experiment, in which test participants (respondents) evaluated 48 different combinations of these answers, in short vignettes comprising 2–4 answers. The relation between the individual respondent’s ratings and the presence/absence of the 36 elements allow for a regression model, whose parameters show the contribution of the elements. The process creates a database of knowledge (what do people want), identifies complementary mind-sets, and then creates a personal viewpoint identifier (PVI) which assigns a new person to one of the mind-sets by a simpler set of six questions, and one of two possible answers. We discuss the potential of this simple, rapid, cost-effective, and powerful method to create a large library about the ‘mind of the consumer.’ Introduction A great deal of the popular press, especially on the Internet, involves the search for relationships, especially between those who would be called ‘potential partners.’ A quick look at ‘relationship dating apps’ in Google comes up with 366 MILLION ‘hits,’ ‘dating sites’ comes up with 704 MILLION hits. Asking for the ‘best‘dating apps’ produces a long list, some which are: Zoosk®, Match®, Elite®, Silver Singles®, and so forth. Moving over to the academic world, with Google Scholar, the repository of academic publications, we see 1.4 MILLION hits for ‘dating sites’ and 33,200 hits for ‘dating apps.’ Of course, we do not have to go to Google® or the scientific literature. We need only listen to the casual conversations around us to know how focused people are on their current partners, past partners, possible partners, and of course the world of non-partners considered from the viewpoint of casual relationships. To capitalize on this search for partners and this fascination, a variety of companies have been formed to match partners. The applications do not begin as of this writing, or even as of this century, but go back to the 1960’s with computer dating. Indeed, author Moskowitz has had personal experience with these programs as far back as 1966, when the computer was recognized as a device to ‘match profiles,’ The presumed superiority of on-line dating sites comes from claiming that an underlying algorithm is better at matching two people than the traditional methods, such as blind introduction by friends of relatives. Whether, in fact, the algorithm is better than judgment is not the topic of this study. Rather, it would appear that even if the algorithm were not as good as judgment, the dating site comes up with an assortment of prospective partners, making the pursuit of the ‘ri
如上所述，Mind Genomics以组合、小插曲的形式呈现思想，将反应解构为组合、小插曲中各个组成部分的贡献，然后从数据中识别出一种模式。这些组成部分，即短语，具有“丰富的认知”。“它们是关于行为的陈述，可以独立存在并且有意义，这是我们通常会受到的信息类型。”通过简单地观察在特定子组中表现良好的元素的“意义”，发现新想法变得很容易。这项研究源于作者对人际关系本质的兴趣，以及人们想从一种创造介绍的技术中得到什么。这个话题虽然看起来并不深奥，但就参与研究的人而言，实际上是相当深奥的。也就是说，对于许多心智基因组学研究来说，创建研究的努力已经完成，但一开始却没有什么激动人心的。这些话题可能是深刻的，但对于普通人，非专业人士来说，这些话题即使不是彻头彻尾的无聊，也是平凡的。相比之下，从事这项研究和类似研究的小组主要由女性组成，通常年龄在18到50岁之间，而不是男性。话题、问题、答案(元素)都是由女性提出的。第一步:选择话题，问六个能讲故事的问题。他们选择的主题是“在线约会”，具体来说就是一个人会觉得有趣的特点，以及在使用这种在线约会时可能经历的情感。表1给出了六个问题，每个问题有六个答案。思维基因组学的原则之一是，人们不能轻易地告诉研究人员“什么是重要的”，或者以一种更定量的方式，分配一个情况的每个方面的重要性。我们可能相信我们可以，但是我们对读到的，看到的，听到的，感觉到的，闻到的和尝到的东西的判断是如此迅速，以至于任何对判断重要的事后报告都可能是一种理性化，一种对其他快速的，几乎是自动的过程的理性化。事实上，诺贝尔奖得主丹尼尔·卡尼曼(Daniel Kahneman)认为，我们的大多数日常决定都是对我们所面临的情况的自动反应，这些决定是由所谓的系统1控制的。当我们被要求以理性的方式思考时，即使是关于那些已经自动反应的东西，我们也会调用一个较慢的系统，即所谓的系统2[10]表1。六个问题和每个问题的六个答案问题A:它是如何工作的，它是做什么的?A1方便登录…与Facebook A2在线约会很容易A3满足单身世界各地的A4注册是快速和轻松的A5快速高效的配对工具A6接收匹配的电子邮件，免费问题B:数字如何证明你的观点?我们是幸福和持久关系的最佳预测者B2比任何其他在线约会网站有更多的约会，更多的关系和更多的访问量B3每天超过100万次对话，每天有30,000个新的单身人士B4现在有超过8,000个单身人士在线…来自纽约的黛比说:“我从没想过我会使用约会网站……在美国，每对夫妇中就有一对是在网上找到他们的配偶的。问题3:你如何吸引权威，什么样的标语支持你的吸引力?C1约会更聪明，更轻松C2独一无二的调查问卷，深入挖掘你的态度，信仰和个性C3为你找到G-d的另一半C4有趣，独特的结识方式C5开始寻找所有你能处理的Mr. and . Ms . right C6我们的在线约会网站和约会服务是现代的，专业的和用户友好的问题D:你们如何确保技术安全?D1第一最值得信赖的在线约会网站D2 100%只邀请…为了更好地保护您的隐私D3您的信息存储在我们的数据库中，仅用于历史和法律目的D4通过我们独一无二的隐私设置让您隐身D5对于关注隐私的单身人士，请放心，联系方式永远不会公布D6 2011年被评为McAfee最安全的约会网站什么是“简单”的理由相信E1最古老的在线约会网站E2使用我们尊敬的配对系统E3个人媒人与您合作E4与Match.com合作增加我们对您的服务E5没有其他网站提供像Dr. Phil这样的关系专业知识或专业的婚介服务E6我们的网站比任何其他网站更有意义“我们是一家人”问题F:费用是多少?F1免费人格测试… 为您匹配更多的单身在您的地区F2在线约会的费用单一日期F3前三个月免费试用F4不需要信用卡F5随走随付…没有公司
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