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Drawing legacy of professor of Kyiv State Art Institute Kostiantyna (Kostia) Yelevy 基辅国立艺术学院教授Kostiantyna (Kostia) Yelevy的绘画遗产
Pub Date : 2019-07-01 DOI: 10.37131/2524-0943-2019-40-6
Yuliia Maistrenko-Vakulenko
The study attempts to illuminate and analyze facts from the biography of the professor of the Kyiv Art Institute Kostia Yeleva. The creative and pedagogical path of Kostia Yeleva is investigated, in particular, attention is paid to the artistic analysis of his drawing heritage. The chronology of Professor K. Yeleva's teaching period at the Kiev Art Institute has been clarified. Kostya Yeleva played the role of a historical link between M. Boichuk's school and the modern art process through his students: professor of the department of drawings Y. Iatchenko, professors of the department of painting and composition T. Holembiievska, O. Lopukhova, V. Puzyrkova, V. Chekaniuk, V. Shatalina, T. Yablonska. In turn, they taught many generations of students. The creativity of the K.Yeleva as an drawing artist was studied. Based on a educational and methodological collection of the department of drawing, the artist's heritage was analyzed by the varieties: drawings of landscape and living nature, sketches of figures, drawings of the figure, head and nude nature. The analytical approach of the master to the interpretation of form, generalization, monumentality, linear solution with minimal input of tone, emphasized constructiveness are emphasized.A comparative analysis of K. Yeleva's drawings with the works of M. Boichuk, O. Bohomazov is carried through. Dating of certain drawings of the naked nature of K. Yeleva in the 1920s-1930s is specified. The results of the research give reasons to claim that Kostya Yelev made a significant contribution to the development of Ukrainian art of the twentieth century.
该研究试图从基辅艺术学院教授Kostia Yeleva的传记中阐明和分析事实。对Kostia Yeleva的创作和教学路径进行了调查,特别关注他的绘画遗产的艺术分析。K. Yeleva教授在基辅艺术学院的教学年表已被澄清。Kostya Yeleva通过他的学生在M. Boichuk的学校和现代艺术过程之间发挥了历史联系的作用:绘画系教授Y. Iatchenko,绘画和构图系教授T. Holembiievska, O. Lopukhova, V. Puzyrkova, V. Chekaniuk, V. Shatalina, T. Yablonska。反过来,他们教了几代学生。研究了耶列娃作为绘画艺术家的创造力。根据绘画系的教育和方法收集,艺术家的遗产被分析为各种:风景画和生活自然,人物素描,人物素描,头部和裸体自然。大师的分析方法来解释形式,概括,纪念性,线性解决方案与最小的音调输入,强调建设性的强调。对K. Yeleva的绘画与M. Boichuk, O. Bohomazov的作品进行了比较分析。耶列娃在20世纪20年代至30年代的某些裸体画的年代是明确的。研究结果表明,Kostya Yelev对二十世纪乌克兰艺术的发展做出了重大贡献。
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引用次数: 1
Unpublished art works of Volodymyr Sichynskyi. Systematization issues and prospects for research 弗拉基米尔·西琴斯基未发表的艺术作品。系统化问题及研究展望
Pub Date : 2019-07-01 DOI: 10.37131/2524-0943-2019-40-2
R. Patyk
Volodymyr Sichynskyi's art studies have been researched, which remain under-researched and little-known in the scientific community, some of which have not yet been published. First of all, we know about the works «Fine Arts (Industrial, Historical and Folk Art)», «Dictionary of Ukrainian Artists», «Methodological Scheme of Art Studies», «History of Ukrainian Art». The work of the scientist is characterized by a European approach to the study, research and art of generalizing scientific material. His scientific and creative achievements are presented to the world community by the greatness of Ukrainian culture and art.
Volodymyr Sichynskyi的艺术研究已经被研究过了,但在科学界仍然研究不足,鲜为人知,其中一些还没有发表。首先,我们知道的作品“美术(工业,历史和民间艺术)”,“乌克兰艺术家词典”,“艺术研究的方法方案”,“乌克兰艺术史”。科学家的工作特点是采用欧洲的方法来学习、研究和概括科学材料的艺术。他的科学和创造成就以伟大的乌克兰文化和艺术呈现在国际社会面前。
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引用次数: 0
Сoncepts of optical art in contemporary wood plastic Сoncepts当代木塑的光学艺术
Pub Date : 2019-07-01 DOI: 10.37131/2524-0943-2019-40-10
Nazar Symotiuk
The article reviews the basic concepts of the formation of optical art. The key ideas of op-art development and the importance of the popularity of the style of optical art have been listed. The article demonstrates the significance of the influence of op-art on the formation of modern wood plastic with the use of optical techniques.This study aims to broaden the modern view of abstract wood plasticity and deprive it of traditional canonization. The psychophysical influence of optical illusions on the viewer has been considered. The influence of technological progress on the formation of optical techniques in visual practices has been determined, their specificity and transformation in different spheres of artistic process have been determined. The value of synthesis of op-art and kinetic art in creation of various visual effects in modern wooden plastic has been traced. The analysis of recent publications, which emphasizes the interest of scientists in this direction, has been carried out. In particular, the peculiarities of application of methods of optical art in wood plastic on the example of creativity of the young generation of Lviv artists, graduates of the department of artistic wood of LNAA, have been determined. At the same time, the importance of further research of the poorly explored synthesis of optical art and wood plastics has been emphasized.
文章回顾了光学艺术形成的基本概念。列举了光学艺术发展的核心思想和光学艺术风格普及的重要性。本文论述了奥普艺术对运用光学技术形成现代木塑的影响。本研究旨在拓宽抽象木材可塑性的现代视野,摆脱传统的规范化。视错觉对观看者的心理物理影响已被考虑。确定了技术进步对视觉实践中光学技术形成的影响,确定了它们在不同艺术过程领域中的特殊性和转化。探讨了op艺术与动态艺术相结合在现代木塑各种视觉效果创作中的价值。对最近的出版物进行了分析,这些出版物强调了科学家对这一方向的兴趣。特别是,以LNAA艺术木材系毕业生利沃夫年轻一代艺术家的创造力为例,确定了光学艺术方法在木塑中的应用的特殊性。同时强调了对光学材料和木塑合成的进一步研究的重要性。
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引用次数: 0
A sculptural portrait in the work of Emmanuil Myskо: the evolution of plastic language Emmanuil mysk<e:1>作品中的雕塑肖像:塑料语言的演变
Pub Date : 2019-07-01 DOI: 10.37131/2524-0943-2019-40-7
O. Honcharuk
In this article a complex analysis of visual structural features in portraits series of representatives of Ukrainian intellectuals, which was created by E. Myskо. In particular, there were identi ed the speci city of visual interpretations and conceptual foundations of that series in view of professional and personal characteristics portrayed. Except that in this article have been made comparative analysis of the essential series, which displayed the unique character and features of Emmanuil Mysko’s artistic style, his method of working with nature, and especially visual features of pictured characters which are called «living sculpture». Accordingly, the main focus was applied on the representation characteristics of formal-plastic solutions in the sculptures of artist Ivan Muzychko, І.Khoma, M. Labunkа, W. Sternyuk, J. Slipyj. In addition, in this article individualized composition, forming and psychological accents, which was made by E. Mysko in each of these portraits have been noted.
在这篇文章中,对乌克兰知识分子代表人物肖像系列的视觉结构特征进行了复杂的分析,这是由E. mysk创作的。特别是,鉴于所描绘的专业和个人特征,确定了该系列的具体视觉解释和概念基础。除此之外,本文还对基本系列作品进行了对比分析,展示了伊曼纽尔·米什科艺术风格的独特个性和特点,他与自然的工作方法,特别是被称为“活雕塑”的形象人物的视觉特征。因此,主要的焦点是艺术家Ivan Muzychko (І)的雕塑中形式塑料解决方案的表现特征。霍马,M. labunkning, W. Sternyuk, J. Slipyj。此外,本文还对E. Mysko在每一幅肖像画中所做的个性化构图、造型和心理重音进行了说明。
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引用次数: 0
The influence of Blek le Rat and Banksy art works on the mural art in Lviv. Stencil graffiti 布雷克·勒·拉特和班克西的艺术作品对利沃夫壁画艺术的影响。模板的涂鸦
Pub Date : 2019-07-01 DOI: 10.37131/2524-0943-2019-40-12
Borys Gavryliuk
The article is dedicated to alalysis of mural art illustrated by the works of Blek le Rat and Banksy and undertaking of study of their influence on the urbanistic art of Lviv. Research material is briefly reviewing biographical information of the world-renowned stars of street art. The main art projects, locations and art space are described, the determinations that are little-known in Ukrainian art literature as «brandalism» and «stencil graffiti» are explained. It proves that the rapid improvement of сontemporary Ukrainian art is closely related with the process of globalization in multicultiral world. The projects of the artists in public space are being expressed more frequently and made performative and socio-political sense. The cities and the streets that are disappearing or are saved and idealized are considered as the objects for the large-scale paintings. It is established that the researchers of the leading urbanistic painters of the Ukrainian contemporary art are almost absent.
本文以布拉克·勒·拉特和班克斯的壁画艺术为例,分析了他们对利沃夫城市艺术的影响。研究资料是简要回顾世界知名街头艺术明星的生平资料。描述了主要的艺术项目、地点和艺术空间,并解释了乌克兰艺术文献中鲜为人知的“品牌主义”和“模板涂鸦”的决定。这证明了乌克兰当代艺术的快速发展与多元文化世界的全球化进程密切相关。艺术家在公共空间的项目被更频繁地表达,并具有表演和社会政治意义。正在消失或被保存和理想化的城市和街道被视为大型绘画的对象。可以确定的是,乌克兰当代艺术的主要城市主义画家的研究人员几乎缺席。
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引用次数: 0
Periodization of the history of Ukrainian culture of the nineteenth century: basic models 十九世纪乌克兰文化史的分期:基本模式
Pub Date : 2019-07-01 DOI: 10.37131/2524-0943-2019-40-1
Oksana Malanchuk-Rybak
The article explores thehistoriographical developments concerning theperiodization of the history of Ukrainian culture of the19th century. The first model is the periodization ofcultural and national revival in 19th century Ukraine.Main periods: academic (the time of collectingcultural and historical heritage); organizational (thetime of creation of national cultural and educationalorganizations); political (the time of creation of partiesand other organizations that enable the nation toparticipate in political processes). The basic ideaof this periodization is to show the processes ofbuilding of the nation and building of the countryin the nineteenth century through the emergenceand development of new phenomena in culture.The second model is the Pan-European cultural andhistorical periodization, which identifies such majorperiods of the nineteenth-century cultural history likeRomanticism and Positivism.
本文探讨了19世纪乌克兰文化史分期的史学发展。第一个模式是19世纪乌克兰文化和民族复兴的分期化。主要时期:学术时期(收集文化和历史遗产的时期);组织(国家文教机构创建时间);政治(政党和其他组织的建立,使国家能够参与政治进程)。这种分期的基本思路是通过文化新现象的出现和发展来展现十九世纪民族建设和国家建设的过程。第二种模式是泛欧文化和历史分期,它确定了19世纪文化史上的主要时期,如浪漫主义和实证主义。
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引用次数: 0
The images of the warrior saints in the Ukrainian icons with the life scenes of the late Middle Ages 乌克兰圣像中的圣战士形象与中世纪晚期的生活场景
Pub Date : 2019-07-01 DOI: 10.37131/2524-0943-2019-40-8
M. Moskal
Introduction. The images of Demetrius, Borys and Hlib, Archangel Michael, St. George constitute the largest number of monuments in the Ukrainian icon painting of the Late Middle Ages, which can be enlisted as a rank of holy warriors. Problem Statement. In icon painting of the Late Middle Ages the figures of warrior saints are presented with the added scenes of life and their activities. A detailed analysis of the iconographic, artistic and stylistic features of the icons of holy warriors in the context of the development of national culture will allow to analyze the images of the saints, to reveal the content of the works.Purpose of the article is to ostend of artistic-stylistic, compositional, iconographic, figurative-content content of works of icon painting of the second half of XIV – beginning of XVI century, in which the image of holy warriors are present with the life scenes and scenes of their deeds.Methods. In the article were uses general scientific methods: historical – in the reconstruction of the cultural situation of XIV – beginning of XVI century in the context of sacred art; systematic, with which it was possible to trace the dynamics of changes in the icon-painting canon of the holy warrior on the territory of Ukraine; comparative – in revealing stylistic tendencies in painting traditions on the basis of canonical plots of Orthodox icon painting; iconographic – in revealing the sign stability of images in the system of stylistic coordinates of the icon-canon, as well as stylistic changes that took place in the iconography of the studied period; art studies – to study the compositional-stylistic features of icon-painting monuments of this period.Results. On example of memorials of Ukrainian art with the depiction of warriors saints with the scenes of life revealed the images of holy warriors, analyzed compositional construction, iconography, artistic-stylistic features. Payed attention to the iconographic plot "Killing the dragon" presented in "expanded" and "laconic" variants, as a reflection of the scene of life and miracles of St. George. Conclusion images of life cycles of holy warriors in the art of the Late Middle Ages are a significant thematic group among the complex of Ukrainian icons. In the meanwhile, holy warriors portrayed frontal, full-length (iconographic type of foot soldier), with ascetic gaze, monumental interpretation of the image, expressive drawing. Since in the medium the artists depicted the soldiers in a severe static image, the figures of the saints in the stamps were more free and dynamic to reveal the narrative of the plot of their acts. Artistic-style features of icons depicting holy warriors late XIV-early XV centuries. continue the principles of painting Kievan Rus in combination with the traditions Paleologicheskogo icon-painting style. From the XV century in the icons there are elements of Gothic that manifested itself in the image of an elongated figure of soldiers, helmets, and weapons – a swo
介绍。Demetrius、Borys和Hlib、Archangel Michael、圣乔治的形象构成了中世纪晚期乌克兰圣像画中数量最多的纪念碑,可以被列为神圣战士的行列。问题陈述。在中世纪晚期的圣像画中,战士圣徒的形象被添加了生活和活动的场景。在民族文化发展的背景下,详细分析圣战士像的图像、艺术和风格特征,可以分析圣徒的形象,揭示作品的内容。本文的目的是对十四世纪下半叶至十六世纪初圣像画作品的艺术风格、构图、形象、形象内容等方面进行分析,其中圣像中的圣战士形象以其生活场景和行为场景呈现。在文章中,我们使用了一般的科学方法:历史-在重建十四世纪的文化状况-在神圣艺术的背景下十六世纪初;系统的,有可能追踪在乌克兰领土上神圣战士的圣像绘画经典的变化动态;比较——在东正教圣像绘画的规范情节的基础上揭示绘画传统的风格倾向;图像学——揭示图像在图像经典的风格坐标系统中的符号稳定性,以及所研究时期图像学中发生的风格变化;艺术研究——研究这一时期圣像纪念碑的构图风格特征。以乌克兰艺术纪念碑为例,描绘了战士圣徒的生活场景,揭示了神圣战士的形象,分析了构图结构,肖像学,艺术风格特征。关注《屠龙记》以“扩展”和“精简”两种形式呈现的意象情节,作为对圣乔治生活场景和奇迹的反映。中世纪晚期艺术中神圣战士生命周期的图像是乌克兰偶像综合体中一个重要的主题群体。同时,圣战士正面、全身(步兵肖像式),以苦行僧的目光,对形象的不朽诠释,绘画的表现力。由于在这种媒介中,艺术家将士兵描绘成一种严肃的静态形象,因此邮票中的圣徒形象更加自由和动态,以揭示他们行为的情节叙事。十四世纪晚期至十五世纪早期描绘神圣战士的圣像的艺术风格特征。延续基辅罗斯的绘画原则,结合传统的Paleologicheskogo图标绘画风格。从15世纪开始,在这些图标中有哥特式的元素,表现在一个细长的士兵形象,头盔和武器-一把剑。在最常见的圣战士形象中,天使长米迦勒的形象。在勇士形象的中保中,我们看到了天使之头形象的化身,天堂大门的军事守卫,英雄,是上帝和他的人民之间的中保。在中世纪晚期艺术中出现的大天使形象的重要属性中,有一个象征性的立场,扭曲成八字形,象征着无限和保护邪恶的黑暗力量(Uroboros的形象是一条蛇)。在帖撒罗尼迦的德米特里乌斯的形象中,我们看到了一个受欢迎的基督教英雄,准备保卫他的祖国。在博利斯和赫利布兄弟的形象中,在活生生的偶像形象中,有爱国主义和禁欲主义的特征。在theXIV-XVІ世纪的乌克兰艺术中。圣约翰的肖像成为最受欢迎的。乔治在情节“蛇的奇迹”,这是已知的两个版本:“扩展”和“简洁”。在15世纪末。“蛇的奇迹”这个标志性的主题与圣乔治生活的场景相辅之以圣乔治的肖像。圣乔治的肖像骑在一匹马身上,蛇的嘴刺穿一根细长的矛,呈无定形。战士的形象本身并没有被赋予勇敢和战斗的特征,而是被解释为怪物与圣徒之间精神斗争的表现。这幅构图体现了民间的原则,它体现在钥匙、角、蛇翅膀上的月亮轮廓等属性上,与春天的节日有关。
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引用次数: 0
Historical aspect of the development of op-art late XX – beginning of XXI century 20世纪末至21世纪初欧普艺术发展的历史方面
Pub Date : 1900-01-01 DOI: 10.37131/2524-0943-2019-39-20
Nazar Symotiuk
Background. Analyzing the recent publications one can observe that scientists are quite interested in optical art. The issues of op-art in the Ukrainian art have been investigated by V.Kosiv, N.Diadiukh-Bohatko and L.Andrushko, I.Kuznetsova and O.Arbuzova, S.Bodnarenko and V.Nekrasa. The research of foreign scientists, where the authors argue that studies in fine arts can bring important conclusions about the visual system, is of importance in the development of this topic.Therefore, analyzing the processes of the development of traditional and modern artistic forms, it can be stated that op-art both in the Ukrainian cultural environment and in general, continues to exist, but in somewhat modified form.Goals. The purpose of this article is to review key ideas, author's models and preconditions for the development of op-art in XX - beginning of XXI centuries. The objective of the proposed publication is the widest representation of op-art in various spheres and directions of the modern artistic process, as well as to reveal the potential opportunities for the creation of a new visual art.Methods. In the course of this work, generalization and idealization were taken for the main methods. Basic methods such as abstraction, analogy, modeling and hypothetical approach were also used in this study.Results. The article reviews the origins and formation of optical art. The psychophysical influence of optical illusions on the recipient has been considered. The key concepts of op-art development and their influence on the development of contemporary art in general have been outlined. The emergence and significance of anonymous groups in Western Europe that explore a wide range of kinetic art and optical effects using various types of artificial light and mechanical motion has been explored. The influence of technological progress on the formation of optical techniques in art has been determined, as well as their specificity and transformation into various areas of the artistic process. The role of synthesis of op-art and kinetic art in creating a wide range of visual effects has been traced. Possibilities of application of optical illusions in various aspects of cultural and artistic process have been revealed. The history of the creation of anonymous groups and their influence on the stylistic peculiarities of the art has been studied.The article demonstrates the significance of volumetric - spatial structures in the modern globalized world and their convergence with the forms of massive spectacles and attractions using optical techniques. At the same time, the importance of further research of the little-known phenomenon of optical art in Ukraine has been emphasized.Conclusions. Summing up the influence and historical aspects of the development of op-art, one can confidently state that there is no clear answer and criteria for designating a direction to specific frames, since there are many different factors, each of which makes some modifications
背景。分析最近的出版物,人们可以观察到科学家对光学艺术很感兴趣。V.Kosiv、N.Diadiukh-Bohatko和L.Andrushko、I.Kuznetsova和O.Arbuzova、S.Bodnarenko和V.Nekrasa对乌克兰艺术中的op-art问题进行了调查。国外科学家的研究对这一主题的发展具有重要意义,其中作者认为美术研究可以得出关于视觉系统的重要结论。因此,分析传统和现代艺术形式的发展过程,可以说,op-art无论是在乌克兰的文化环境中,还是在一般情况下,都继续存在,但形式有所改变。本文的目的是回顾二十一世纪初op-art发展的关键思想、作者的模型和前提条件。建议出版的目的是在现代艺术过程的各个领域和方向中最广泛地代表op-art,并揭示创造新视觉艺术的潜在机会。在这项工作中,以泛化和理想化为主要方法。本研究还采用了抽象、类比、建模和假设等基本方法。文章回顾了光学艺术的起源与形成。视错觉对接受者的心理物理影响已被考虑。概述了op-art发展的关键概念及其对当代艺术总体发展的影响。本文探讨了西欧匿名团体的出现及其意义,这些团体利用各种类型的人造光和机械运动来探索广泛的动态艺术和光学效果。技术进步对艺术中光学技术形成的影响已经确定,以及它们的特殊性和转化到艺术过程的各个领域。op艺术和动态艺术的综合在创造广泛的视觉效果方面的作用已经被追踪。揭示了视错觉在文化艺术过程的各个方面应用的可能性。研究了匿名团体的创作历史及其对艺术风格特点的影响。本文论证了体积空间结构在现代全球化世界中的重要意义,以及它们与大型景观和景观形式的融合。同时,强调了进一步研究乌克兰鲜为人知的光学艺术现象的重要性。总结op-art发展的影响和历史方面,我们可以自信地说,没有明确的答案和标准来指定特定框架的方向,因为有许多不同的因素,每一个都对视错觉做出了一些修改。这不仅仅是关于视觉成分,也是关于一种意识形态,它共同扩展了实验领域。因此,可以这样说,目前关于op-art的出现及其在现代全球化世界艺术中的意义的理论研究表明了各种概念方法的存在,并揭示了代表第三个千年艺术的新载体。因此,应该指出的是,在现代技术的影响下发生的艺术修改需要更多的关注和更深入地调查乌克兰光学艺术的研究不足的现象。
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引用次数: 0
Iconostasis of the Church of the Assumption of the Blessed Virgin Mary in Nakonechne village - the most complete iconostasis ensemble of the XVI century Nakonechne村圣母升天教堂的圣像雕像-十六世纪最完整的圣像雕像合集
Pub Date : 1900-01-01 DOI: 10.37131/2524-0943-2019-39-05
Mariia Helytovych
The article contains an analysis of the iconostasis of the Assumption of Mary Church located in the vil. Nakonechne (Yavoriv district, Lviv region), which represents the most fully preserved iconostasis ensemble of the XVI century. For the first time, its reconstruction was completed taking into account all saved icons. The article deals with stylistic, iconographic and artistic features of this ensemble, as well as its connection with other iconostases of that time. More precisely, the dating of the monument is argued. In the article, the author suggests to consider an ensemble from Nakonechne as a phenomenon in the history of Ukrainian icon painting, which reflected the most characteristic tendencies that took place in the painting of the second half of the XVI century. The author traces his influence on the iconography of the end of the XVI – the beginning of the XVII century
本文对圣母升天教堂的圣像进行了分析。Nakonechne(利沃夫地区的Yavoriv区),它代表了16世纪保存最完整的圣像组合。这是第一次,它的重建是完成考虑到所有保存的图标。本文探讨了该合集的风格、图像和艺术特征,以及它与当时其他图像的联系。更确切地说,纪念碑的年代是有争议的。在文章中,作者建议将Nakonechne的合奏视为乌克兰圣像绘画史上的一种现象,它反映了十六世纪下半叶绘画中最具特色的趋势。作者追溯了他对十六世纪末十七世纪初的肖像学的影响
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引用次数: 1
Requirements for packing as communicative objects and ways of their realization 包装作为交流对象的要求及其实现方式
Pub Date : 1900-01-01 DOI: 10.37131/2524-0943-2019-39-14
Tetyana Bozhko
The relevance of this publication is linked to the constant expansion of the range of packing products offered to the consumer market and the need to ensure the communicative function of packaging that embodies the dual requirements, one of which is the need for assimilation products to existing trade row, and the other - the selection of merchandise goods number by packing. The goal is to highlight all aspects of the problem associated with the communicative function of packaging products and outline the ways to solve them.Research Methodology: a tested method of complex analysis is introduced. It establishes the presence of domestic communicative aspects relevant to each of the above requirements and ways to implement them through the provision of a number of design techniques that can be guided by the designer in the implementation of project tasks.The scientific novelty is to identify all aspects of the communication requirements for packaging products and to establish conformity between each aspect and design methods that ensures their implementation. The advantages and disadvantages of each of the methods are considered in detail, namely: demonstration of images of the idealized consumer (advertising character) or the image of the idealized commodity producer; demonstration of hyperbolized consumer goods characteristics; accentuation of awards and signs of ecological safety; the dominance of typographic design and advertising block units over figurative elements; introduction of innovative and original shaping in packing designs. The importance of formulation of assortment of packaging products is separately highlighted, which represents a specific visual text - information that allows to trace the functional purpose of packaging and the presence of common and distinctive features.The studies have found that methods of demonstration images of idealized consumer (advertising character) or an idealized image producers meet the communication requirements such as: instant identification of goods, providing clear and unambiguous information about its content; the requirements for attracting attention through the visual images embodied in the packaging; creation of attractive communicative images from consciously active to accented-neutral. However, advertising characters are more likely to personally consciously active images. At the same time not all consumers are convinced of the perception of such an active position. The consideration of the mentality of such consumers makes it possible to resort to demonstration of images of the final product with hyperbolized consumer qualities. The use of such reception is the most common way of presenting food products under the conditions present in Slavic commodity markets and sometimes leads to the effect of over-supply of properties of such goods in an idealized form that loses communication product in real disposable bag. Obviously, the observation of differences between desired and available prod
本出版物的相关性与提供给消费者市场的包装产品范围的不断扩大和需要确保包装的沟通功能有关,这体现了双重要求,其中一个是需要将产品同化到现有的贸易行,另一个是通过包装选择商品的商品数量。目标是突出与包装产品的沟通功能相关的问题的各个方面,并概述解决这些问题的方法。研究方法:介绍了复合体分析的检验方法。它建立了与上述每项要求相关的国内沟通方面的存在,以及通过提供一系列设计技术来实现这些要求的方法,这些技术可以由设计师在实施项目任务时指导。科学的新颖性是识别包装产品的沟通要求的所有方面,并在每个方面和确保其实施的设计方法之间建立一致性。详细考虑了每种方法的优缺点,即:展示理想化消费者(广告角色)的形象或理想化商品生产者的形象;夸大消费品特征的论证;强调生态安全的奖励和标志;排版设计和广告块单元对形象元素的主导地位;在包装设计中引入创新和原创造型。包装产品分类配方的重要性被单独强调,它代表了一个特定的视觉文本-信息,允许跟踪包装的功能目的和共同和独特的特征的存在。研究发现,理想化消费者(广告角色)或理想化形象生产者的展示形象的方法满足了以下传播要求:商品的即时识别,提供关于其内容的清晰、明确的信息;通过包装所体现的视觉形象吸引眼球的要求;创造有吸引力的交际形象,从有意识的主动到重音的中性。然而,广告角色更有可能是个人有意识的活跃形象。同时,并不是所有的消费者都相信这种积极的立场。对这类消费者心理的考虑,使得最终产品的形象展示具有夸张的消费者品质成为可能。在斯拉夫商品市场的条件下,使用这种接收方式是展示食品的最常见方式,有时会导致这种理想化形式的商品属性供过于求,从而失去了真正的一次性袋子中的通信产品。显然,对期望产品和现有产品特征之间差异的观察只能导致单一的购买行为,而无助于建立长期关系,而长期关系可以为品牌的声誉和多次收购做出贡献。此外,将感觉形成技术与包装产品的沟通方面相关联,发现了奖励强调方法与可信赖信息来源的环境安全要求标志之间的匹配,这导致了可靠性印象的产生。特定类型的项目接收侧重于建立对信息来源的信心,建立与这种可靠印象来源的相关性,这是引入TM的响亮名称,例如“我们的产品”,“没有转基因生物”。奖项、环境安全等名称在包装产品的信息传播要素体系中占据主导地位,成为消费者关注的焦点。包装产品的下一个沟通方面是要求“调整”消费者进入长时间的沟通,以促进购买商品的兴趣和意愿。通常,这种要求的实现是通过引入字体元素及其清晰的结构来实现的,并借助一套装饰性平面系统,即所谓的“模具”。字体字母,不像真实的或摄影图像,可以最准确地告诉每个包装卷的产品的属性,向消费者解释从产品中期待什么。下一个项目设计,也确保了上述要求的实施,是在标准化结构元素的基础上执行的原始配方,前提是包装产品的建设性解决方案和图形解决方案之间有明确的互动。因此,越明显的分配包装在单元中相同的同类,形成因素的过程越好。 当然,在这种情况下,信息和交际元素不会失去其重要性,但它们的设计必须在逻辑上服从于检测形式的构造属性。结论:包装产品设计的任务包括专业使用平面设计的专业技术,使其有可能实现二元导向的要求。使用这种技术的一个特点是拒绝遵循已经销售的包装产品的构成方案和传播元素的塑料形状特征。相反,阻力在于每一种技术的内容实现,这些技术允许实现对每一种预计包装的个性化方法。本研究通过全面的分析,显示了每个交际方面的影响和意义,这些方面都是经过详细考虑的
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引用次数: 1
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Bulletin of Lviv National Academy of Arts
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