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Impact of social media influencers on brand awareness: A study on college students of Kolkata 社交媒体网红对品牌认知的影响:基于加尔各答大学生的研究
Pub Date : 2023-07-30 DOI: 10.21924/chss.3.1.2023.44
J. Dutta, Manali Bhattacharya
Social networks have undoubtedly emerged as a powerful mode of communication in which their platforms allow people to set up a personal page or profile to which they could post updates regarding product/service reviews. This has led to the rise of human idols referred to as Social Media Influencers (SMIs) allegedly operating as ‘hidden persuader’ who informs, motivates, and persuades their audience. Influencer marketing is an indispensable aspect of contemporary life, often held as a creative and glamorous area, to create an impact on Generation Z and society in general. Social media is in vogue, enables real-time interaction, and has considerably impacted people's lives worldwide. Every day social media users are confronted with multiple products and services through unsolicited pop-ups, telemarketing, and streaming, which lead to impulse lead purchases. With its ubiquitous and networkable features, social media is popular among youth to share and interact in a virtual environment. This study aims to examine how brand awareness and social media influencers affect the consumers' intention to purchase. Brand awareness reached by influencer appeal is positive and growing faster than digital advertising an insignificant influence on purchase decisions among college students of Kolkata. The findings of this study confirmed the widespread beliefs that media social influencers have a real and favorable influence on raising brand awareness; however, leveraging social media influencers to affect brand recall and awareness did not have a significant impact.
毫无疑问,社交网络已经成为一种强大的交流模式,人们可以在社交网络平台上建立个人页面或个人资料,发布有关产品/服务评论的更新。这导致了被称为社交媒体影响者(SMIs)的人类偶像的兴起,他们被称为“隐藏的说服者”,他们通知、激励并说服他们的受众。网红营销是当代生活中不可或缺的一个方面,通常被视为一个创造性和迷人的领域,对Z世代和整个社会产生影响。社交媒体很流行,可以实现实时互动,并极大地影响了全世界人们的生活。每天,社交媒体用户都会通过不请自来的弹出窗口、电话营销和流媒体接触到多种产品和服务,从而导致冲动购买。由于其无处不在和网络化的特点,社交媒体在年轻人中很受欢迎,他们在虚拟环境中进行分享和互动。本研究旨在探讨品牌知名度和社交媒体影响者如何影响消费者的购买意愿。网红号召力带来的品牌认知度是积极的,增长速度快于数字广告,但对加尔各答大学生的购买决策影响不显著。本研究的结果证实了媒体社会影响者对提高品牌知名度具有真实和有利的影响的普遍看法;然而,利用社交媒体影响者来影响品牌的召回和认知度并没有显著的影响。
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引用次数: 1
Constructive journalism and its effects on environmental discourses 建设性新闻及其对环境话语的影响
Pub Date : 2023-07-30 DOI: 10.21924/chss.3.1.2023.49
Lekshmi Priya Sanal, I. Aram
Concerning the existence of all living beings, environmental issues take a crucial standpoint in the area of constructive journalism. Through positive psychology and solution-based approaches, it moves from the rigid ethical tenets of objectivity and impartiality, and employs practices based on reflexivity and advocacy for social concerns including pressing environmental issues. Can this change of journalistic narrative be considered significant? If so, does it imply any shifts in existing media culture that embodies a new set of ethics? This paper studies the ethics emerging out of constructive journalism based on environmental discourses and reviews 25 global environmental stories with constructive attributes through content analysis. With non-alarmist headlines, solutions-based and restorative approaches, and comprehensive narratives, it was found that these articles did not flout any ethical principles besides environmental advocacy. A shift in ethical code is recommended to entirely accommodate reflexive and transformative narratives in the field of journalism.
关于所有生物的存在,环境问题在建设性新闻领域占有至关重要的地位。通过积极心理学和基于解决方案的方法,它摆脱了客观和公正的严格伦理原则,并采用基于反身性和倡导社会关注的实践,包括紧迫的环境问题。这种新闻叙事的变化可以被认为是重要的吗?如果是这样,这是否意味着现有媒体文化的任何转变,体现了一套新的伦理?本文研究了基于环境话语的建设性新闻伦理,并通过内容分析回顾了25篇具有建设性属性的全球环境报道。通过非危言耸听的标题,基于解决方案和恢复性的方法,以及全面的叙述,我们发现这些文章除了环保倡导外,没有蔑视任何伦理原则。建议改变道德准则,以完全适应新闻领域的反身性和变革性叙述。
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引用次数: 0
Examining the debate on government's communication strategies for covid-19 management in online media: A content analysis 审视政府在网络媒体中应对covid-19传播策略的争论:内容分析
Pub Date : 2023-07-30 DOI: 10.21924/chss.3.1.2023.55
Panji Dwi Ashrianto, Edwi Arief Sosiawan, Khuswatun Hasanah
The Covid-19 pandemic has had far-reaching effects worldwide, impacting various aspects of society and the economy. For this, governments have faced significant challenges in addressing this global crisis. Amidst the outbreak, there have been public debates and disputes surrounding government communication and policies related to Covid-19. The lack of public understanding of the implemented measures has led to criticism of the government's response, seen insufficient and ineffective in communicating with the public. This study focuses on analyzing controversies and debates surrounding government policies during the early stages of the pandemic. Using a quantitative content analysis approach, the study examined policy content sourced from popular Indonesian news media portals. The research findings indicated that the president played a central role in conveying government policies, which primarily focused on macro-level strategies to combat the pandemic. However, the communication of these policies has generated significant controversy and discord among the public.
新冠肺炎疫情在全球范围内产生了深远影响,影响到社会和经济的各个方面。为此,各国政府在应对这场全球危机时面临着重大挑战。在疫情期间,围绕政府与新冠肺炎相关的沟通和政策,公众一直在争论和争议。公众对实施的措施缺乏了解,导致政府的回应受到批评,被认为是与公众沟通不足和无效。这项研究的重点是分析在大流行的早期阶段围绕政府政策的争议和辩论。使用定量内容分析方法,该研究检查了来自印度尼西亚流行新闻媒体门户网站的政策内容。研究结果表明,总统在传达政府政策方面发挥了核心作用,政府政策主要侧重于抗击疫情的宏观战略。然而,这些政策的传播在公众中引起了很大的争议和分歧。
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引用次数: 0
Climate change communication in India: A study on climate change imageries on Instagram 印度的气候变化传播:对Instagram上气候变化图像的研究
Pub Date : 2023-07-30 DOI: 10.21924/chss.3.1.2023.48
Sreelekshmi Beena, S. Anand, Lenin Vethanayagam
The rising accessibility of mobile phones and the proliferation of social media have revolutionized the way climate change has been communicated. Yet, the inherent invisibility and temporal complexities of climate change pose challenges when trying to communicate it on visual media platforms. This study employs visual content analysis to investigate how environmental non-government organizations (NGOs) in India address these limitations on their Instagram pages. Four environmental NGOs based in India were selected, and their thirty most recent Instagram posts related to climate change were analyzed based on imagery type, subject, context and themes. The findings revealed that these NGOs employed a diverse range of climate change imageries, often accompanied by overlaying texts, to traverse the lack of standardized visual tropes. Moreover, it is noted that a significant majority of analyzed Instagram imageries following the visual principles advocated by Climate Outreach emerged from one single NGO account, suggesting potential variations in the visual communication strategies among different NGOs.
手机的普及和社交媒体的普及彻底改变了气候变化的传播方式。然而,气候变化固有的不可见性和时间复杂性给试图在视觉媒体平台上传播它带来了挑战。本研究采用视觉内容分析来调查印度的环境非政府组织(ngo)如何在其Instagram页面上解决这些限制。选择了四个印度的环保非政府组织,并根据图像类型,主题,背景和主题分析了他们最近发布的30条与气候变化相关的Instagram帖子。调查结果显示,这些非政府组织使用了各种各样的气候变化图像,通常伴随着叠加的文字,以克服缺乏标准化的视觉修辞。此外,值得注意的是,根据气候推广所倡导的视觉原则,我们分析的Instagram图像中,绝大多数来自一个单一的非政府组织账户,这表明不同非政府组织之间的视觉传播策略可能存在差异。
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引用次数: 0
Classroom management practices: Indonesian secondary schools teachers’ perceptions 课堂管理实践:印尼中学教师的认知
Pub Date : 2023-07-30 DOI: 10.21924/chss.3.1.2023.56
Yana Yopianti, Nizamuddin Sadiq
The present study aims to investigate the Indonesian secondary school teachers' perspectives of practicing their classroom management to create a conducive classroom environment for learning. This research method is qualitative study, which is able to explore the perspectives of participants regarding their understanding and experience in managing classrooms to create conducive learning. The participants in this study were two teachers who taught in the urban and in rural area. After negotiating with the headmaster, the participants were recruited under a purposive sampling approach and gave their consent to participate in this study. In this study, data were collected through one-to-one interviews and analyzed using thematic analysis. Employing Garwood and Harris (2020) five parameters, two themes were resulted in each parameter. The participants were the teachers recognizing students' names and paying attention to their attitudes and intelligence. They also tried to have a good appearance, performance, and attitude as well as to make games. Regarding a consequence of breaking rules, the teacher in urban area applied academic punishments such as memorizing vocabularies; while, the one in rural area preferred to provide social punishments such as taking out the trash from classrooms. Furthermore, the teachers did not involve students in managing class rules, but made them individually or privately. Finally, both teachers informed class procedures in their teachings. The findings of this study implied that classroom management should be understood as well as practiced properly and appropriately as one of attempts the teacher could make to maintain and create a conducive learning atmosphere.
本研究旨在探讨印尼中学教师在课堂管理方面的实践观点,以创造一个有利于学习的课堂环境。这种研究方法是定性研究,它能够从参与者的角度探讨他们对课堂管理的理解和经验,以创造有益的学习。本研究的参与者是在城市和农村地区任教的两位教师。在与校长协商后,以有目的的抽样方式招募参与者,并同意参与本研究。本研究采用一对一访谈的方式收集数据,并采用专题分析法进行分析。采用Garwood和Harris(2020)的五个参数,每个参数产生两个主题。参与者是老师,他们会认出学生的名字,并注意他们的态度和智力。除了制作游戏外,他们还努力保持良好的外表、表现和态度。对于违反规则的后果,城市地区教师采用背单词等学术惩罚;然而,农村地区的学校更倾向于提供社会惩罚,比如把垃圾从教室里拿出去。此外,教师没有让学生参与管理课堂规则,而是单独或私下制定。最后,两位老师都在教学中介绍了课堂程序。本研究的结果表明,课堂管理是教师维持和创造良好学习氛围的一种尝试,应得到正确的理解和实践。
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引用次数: 0
Bibliometric analysis on the international publication of muslim brotherhood 穆斯林兄弟会国际出版物的文献计量分析
Pub Date : 2023-07-30 DOI: 10.21924/chss.3.1.2023.54
Iqbal Rasyad, Gonda Yumitro
This article analyzes the trend of international publications related to the Muslim Brotherhood using the Scopus database. This study aims to determine the publication trends by region, subject area of publication, type of publication, number of documents for each author, and number of papers for each university. The data collected by the authors were taken from the search results in the Scopus database with a combination of the keywords "Ikhwanul Muslimin or Muslim Brotherhood" with the categories of article titles, article abstracts, and article keywords in the publication period of 1954 - 2023. Based on this search, the authors found 738 scientific publication documents related to the Muslim Brotherhood. The studies conducted in 2023 were 17 publications, and the highest number found by the authors was 69 scientific publications (9.3%) in 2016. The United States became the most productive country or region in scientific publications with 175 papers (23.7%). The most prolific authors are Ardovini and Brooke with eight articles. Bar-Ilan University became the affiliate with the most publications with 15 publications. Based on these results, the study of the Muslim Brotherhood became a contemporary study that has attracted the interest of researchers.
本文利用Scopus数据库分析了与穆斯林兄弟会相关的国际出版物的趋势。本研究的目的是根据地区、出版的学科领域、出版的类型、每位作者的文献数量和每所大学的论文数量来确定出版趋势。作者收集的数据取自Scopus数据库中检索结果,检索关键词为“Ikhwanul Muslimin or Muslim Brotherhood”,并结合1954 - 2023年出版期的文章标题、文章摘要和文章关键词类别。在此基础上,作者发现了738份与穆斯林兄弟会有关的科学出版物。2023年进行的研究有17篇,2016年作者发现的最多的是69篇科学论文(9.3%)。美国以175篇论文(23.7%)成为科学出版物产量最高的国家或地区。最多产的作者是Ardovini和Brooke,共发表了8篇文章。巴伊兰大学以15篇论文成为发表论文最多的大学。基于这些结果,对穆斯林兄弟会的研究成为一项当代研究,吸引了研究者的兴趣。
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引用次数: 0
use of icebreakers and games for interactive online learning 利用破冰和游戏进行互动式在线学习
Pub Date : 2022-12-31 DOI: 10.21924/chss.2.2.2022.39
Herman Felani
The COVID-19 pandemic has been affecting the teaching-learning process in all levels of education, including in higher education. The implementation of online teaching-learning process has been inevitable in the effort to reduce the people to people contact and to prevent the spread of the virus. However, there have been complaints that the interaction quality during online class or meeting is lacking of warm and meaningful communication between the participants and the teachers. This research aims to implement and evaluate some ice breaking and games during online meetings to achieve an interactive learning with the good communication quality between participants of online classes. This qualitative research used the approach of action research. The results indicated that the implementation of ice breaking and improvement of interaction has been positively perceived by the participants. Thus, using proper ice breaking and games during online meetings is suggested.
2019冠状病毒病大流行影响了包括高等教育在内的各级教育的教学过程。在减少人与人之间的接触和防止病毒传播的努力中,实施在线教学过程是不可避免的。然而,有人抱怨在线课堂或会议的互动质量缺乏参与者与教师之间的热情和有意义的沟通。本研究的目的是在在线会议中实施和评估一些破冰和游戏,以实现在线课程参与者之间良好沟通质量的互动学习。本定性研究采用了行动研究的方法。结果表明,参与者对破冰和互动改善的实施有积极的感知。因此,建议在在线会议中使用适当的破冰和游戏。
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引用次数: 1
Volcanic crisis communication: The case of the Mt. Merapi eruption emergency response 火山危机传播:默拉皮火山爆发应急响应案例
Pub Date : 2022-12-31 DOI: 10.21924/chss.2.2.2022.38
Arif Herfianto, Basuki Agus Suparno, S. Afifi
This study aims to explore the local government's implementation of volcanic crisis communication during the emergency response to the eruption of Mount Merapi in Sleman, Yogyakarta, Indonesia. This research used a case study method with a qualitative-descriptive approach and data were collected through interviews, field observations, and documentation. The results of study showed that the implementation of volcanic crisis communication can be explained in terms of information sources, message production and distribution, communication channels, and the affordability and speed of information. During the emergency response period, the Regional Disaster Management Agency has implemented a volcano crisis communication model based on the established standard operating procedures; however, several field findings showed a number of weaknesses in its implementation, such as in the flow of information and communication, which was still very bureaucratic and inflexible, and the lack of complete and fast information. On the other hand, the community has a more straightforward and flexible communication and information system to meet their own information needs regarding the Mount Merapi Eruption disaster. The communication pattern is supported by local wisdom and the role of religious and community leaders who are still believed to be credible sources of information. Communities have also succeeded in establishing independent communication channels to share disaster information by leveraging social networks and traditional media. This research provides an academic and practical contribution to develop the volcanic crisis communication studies in Indonesia.
本研究旨在探讨印尼日惹市Sleman默拉皮火山爆发紧急应变过程中,地方政府实施火山危机沟通的情况。本研究采用定性-描述性的案例研究方法,通过访谈、实地观察和文献收集数据。研究结果表明,火山危机传播的实施可以从信息源、信息的产生和分发、传播渠道、信息的可负担性和速度等方面进行解释。在应急期间,区域灾害管理局根据既定的标准作业程序实施了火山危机沟通模式;但是,一些实地调查结果显示,在执行方面存在一些弱点,例如信息和通讯的流动仍然非常官僚和不灵活,以及缺乏完整和迅速的信息。另一方面,社区有一个更直接和灵活的沟通和信息系统,以满足他们自己对默拉皮火山喷发灾难的信息需求。这种交流模式得到了当地智慧和宗教和社区领袖的支持,他们仍然被认为是可靠的信息来源。社区还成功地建立了独立的沟通渠道,利用社会网络和传统媒体分享灾害信息。本研究为印尼火山危机传播研究的发展提供了理论和实践上的贡献。
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引用次数: 1
State repression on the Islamic political opposition in Indonesia in the period of 2017-2021 2017-2021年印尼国家对伊斯兰政治反对派的镇压
Pub Date : 2022-12-31 DOI: 10.21924/chss.2.2.2022.32
Hasbi Aswar, Gustrieni Putri
Repressive approach is one of the state's responses to social movements taken to restrain or limit the action of a movement that always strives for a social change process in society. In this context, Hizb ut-Tahrir and the Islamic Defenders Front (Front Pembela Islam – FPI) are two Islamic groups that recently after 2016 have been active in pressuring the government on various political issues. The government responded to these two groups with repressive measures such as stigmatization, criminalization, and dissolving or banning the organization. This study aims to discuss the details of government policies in responding to both HTI and FPI in Indonesia using comparative analysis by collecting secondary data from the media, books, and journals relevant with this study. This study found that the Indonesian government has used various means to repress HTI and FPI, such as intimidation, stigmatization, and disbandment to the organizations.
镇压手段是国家对社会运动采取的一种反应,目的是限制或限制一个总是在社会中争取社会变革进程的运动的行动。在这种背景下,伊斯兰解放党和伊斯兰捍卫者阵线(Front Pembela Islam - FPI)是两个伊斯兰组织,自2016年以来,他们一直在各种政治问题上积极向政府施压。政府对这两个组织采取了诸如污名化、定罪、解散或取缔等镇压措施。本研究旨在通过收集与本研究相关的媒体、书籍和期刊的二手数据,采用比较分析的方法,讨论印尼政府应对HTI和FPI的政策细节。本研究发现,印尼政府使用各种手段镇压HTI和FPI,如恐吓、污名化和解散组织。
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引用次数: 1
Parental phubbing and mental well-being: Preliminary study in Indonesia 父母低头与心理健康:印度尼西亚的初步研究
Pub Date : 2022-12-31 DOI: 10.21924/chss.2.2.2022.34
W. S. Harianti, I. Kurniawan
Parental phubbing is the latest phenomenon that raises concerns because of the changes in habits due to technological developments. It is a form of parental behavior that ignores children as they tend to focus more on activities on gadgets or smartphones. Current parental phubbing studies are limited; however, previous studies have showed the negative impact of parental phubbing on children in late childhood, adolescent, and emerging adulthood, especially on their mental well-being. Therefore, our study aims to determine the impact of parental phubbing on participants’ well-being using a quantitative approach of a comparative independent sample between participants experiencing high and low parental phubbing. The results showed that there were some differences in the effects of parental phubbing on mental well-being, especially mother's parental phubbing (PP-M), for both male and female. In general, parental phubbing affects 3 aspects of mental well-being: a sense of confidence, hope for the future, problem solving and decision-making abilities with a medium effect size. The results indicated that increasingly sophisticated technological developments have affected some changes in behavior and habits through parenting practices, which are not so realized to have negative consequences on the participants’ mental well-being. Our study can also be a reference for new knowledge for practitioners and parents to build an awareness to minimize the further negative impact of parental phubbing behavior on children's development and well-being (in the wide range of developmental stages).
由于科技的发展,人们的习惯发生了变化,父母低头症是引起人们关注的最新现象。这是一种忽视孩子的父母行为,因为孩子往往更专注于电子设备或智能手机上的活动。目前关于父母低头症的研究是有限的;然而,先前的研究表明,父母的低头症对儿童的童年晚期、青少年和成年初期产生了负面影响,尤其是对他们的心理健康。因此,我们的研究旨在确定父母低头对参与者幸福感的影响,采用比较独立样本的定量方法,在经历父母低头和父母低头的参与者之间进行比较。结果表明,父母低头对心理健康的影响存在一定差异,尤其是母亲的父母低头(PP-M)对男性和女性的心理健康的影响。一般来说,父母低头症影响心理健康的3个方面:自信心、对未来的希望、解决问题的能力和决策能力,影响大小中等。研究结果表明,越来越复杂的技术发展已经通过父母的做法影响了一些行为和习惯的变化,而这些变化并没有意识到对参与者的心理健康产生负面影响。我们的研究也可以为从业者和家长提供新的知识参考,以建立意识,以尽量减少父母低头行为对儿童发展和福祉的进一步负面影响(在广泛的发展阶段)。
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引用次数: 0
期刊
Communications in Humanities and Social Sciences
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