Community empowerment is an effort to create and increase the capacity of individual and group communities related to improving their quality of life, independence, and welfare. One of them is through the development and development of tourism. The tourism potential is great, but it has not been managed professionally, so that the community has not felt the acceptance. This is due to the lack of support for community participation. Community empowerment is expected to increase the capacity of the community, both individuals and groups to improve the living standards of the surrounding community. The purpose of the study was to find out how the process of community empowerment was carried out through 3 aspects, namely strengthening capacity, strengthening access and business opportunities and strengthening tourism awareness in Situ Cisanti. The research method used is descriptive qualitative. Data collection techniques by conducting field observations, interviews and documentation with purposive sampling. The conclusion is community activities in implementing the concept of community empowerment approach through tourism development, namely strengthening the capacity and role of the community, strengthening community access and business opportunities, and strengthening tourism awareness. The existence of community empowerment activities has been going well, however, it still cannot be implemented because there is no good cooperation with the community. The benefits of the extension program have not yet been felt in strengthening Tourism Awareness because people do not understand the importance of tourist attractions that grow the economy and community welfare.
{"title":"Pemberdayaan Masyarakat di Situ Cisanti Desa Cibeureum Kecamatan Kertasari Kabupaten Bandung","authors":"Emron Edison, Rieke Sri Rizki Asti Karini","doi":"10.32659/tsj.v7i2.180","DOIUrl":"https://doi.org/10.32659/tsj.v7i2.180","url":null,"abstract":"Community empowerment is an effort to create and increase the capacity of individual and group communities related to improving their quality of life, independence, and welfare. One of them is through the development and development of tourism. The tourism potential is great, but it has not been managed professionally, so that the community has not felt the acceptance. This is due to the lack of support for community participation. Community empowerment is expected to increase the capacity of the community, both individuals and groups to improve the living standards of the surrounding community. The purpose of the study was to find out how the process of community empowerment was carried out through 3 aspects, namely strengthening capacity, strengthening access and business opportunities and strengthening tourism awareness in Situ Cisanti. The research method used is descriptive qualitative. Data collection techniques by conducting field observations, interviews and documentation with purposive sampling. The conclusion is community activities in implementing the concept of community empowerment approach through tourism development, namely strengthening the capacity and role of the community, strengthening community access and business opportunities, and strengthening tourism awareness. The existence of community empowerment activities has been going well, however, it still cannot be implemented because there is no good cooperation with the community. The benefits of the extension program have not yet been felt in strengthening Tourism Awareness because people do not understand the importance of tourist attractions that grow the economy and community welfare.","PeriodicalId":261239,"journal":{"name":"Tourism Scientific Journal","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121413762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Electronic sports (e-sports) is a competitive online game activity which has been approved as a sport by the Olympic Council of Asia (OCA) since 2017. The great interest of the world community, especially young people in e-sports, has made the industry developed into sports tourism and entertainment with the concept of digital tourism, organized in the form of national and international scale events. The Covid-19 pandemic has hampered various tourist activities, including e-sports events around the world. The design of this research is a qualitative descriptive literature review through case studies of e-sports events associated with the COVID-19 pandemic in Indonesia. The results of the study show that the COVID-19 pandemic followed by a large-scale social restriction has encouraged adaptation in the e-sports industry through the implementation of online e-sports events (streaming) which has an impact on the success of this industry to survive and even grow into a creative industry sub-sector that is proven to be able to thrive during the COVID-19 pandemic. The increase in the market ranking of the Indonesian e-sports industry from 16th in Southeast Asia in 2017 to the largest in Asia Pacific, and even 12th in the world in 2020 has shown the great potential of the e-sports event creative industry to move the wheels of the tourism industry which was on the ground during the COVID-19 pandemic in Indonesia.
{"title":"Dampak Pandemi Covid-19 Terhadap Perkembangan Event E-Sports di Indonesia","authors":"Naomi Michelle Lim, Budi Setiawan","doi":"10.32659/tsj.v7i2.181","DOIUrl":"https://doi.org/10.32659/tsj.v7i2.181","url":null,"abstract":"Electronic sports (e-sports) is a competitive online game activity which has been approved as a sport by the Olympic Council of Asia (OCA) since 2017. The great interest of the world community, especially young people in e-sports, has made the industry developed into sports tourism and entertainment with the concept of digital tourism, organized in the form of national and international scale events. The Covid-19 pandemic has hampered various tourist activities, including e-sports events around the world. The design of this research is a qualitative descriptive literature review through case studies of e-sports events associated with the COVID-19 pandemic in Indonesia. The results of the study show that the COVID-19 pandemic followed by a large-scale social restriction has encouraged adaptation in the e-sports industry through the implementation of online e-sports events (streaming) which has an impact on the success of this industry to survive and even grow into a creative industry sub-sector that is proven to be able to thrive during the COVID-19 pandemic. The increase in the market ranking of the Indonesian e-sports industry from 16th in Southeast Asia in 2017 to the largest in Asia Pacific, and even 12th in the world in 2020 has shown the great potential of the e-sports event creative industry to move the wheels of the tourism industry which was on the ground during the COVID-19 pandemic in Indonesia.","PeriodicalId":261239,"journal":{"name":"Tourism Scientific Journal","volume":"634 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116479628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine and understand the perceptions of domestic tourists on the service quality of Bandung Tour on bus (Bandros), which is one of the tourism products in Bandung. Bandros is a tour bus provided by the Bandung city government and is intended for tourists who want to get around the city of Bandung. The research data uses a questionnaire filled out by tourists who have taken Bandros tours. The number of respondents as the study sample was 115 people determined using accidental sampling technique. The quality of Bandros services studied consists of 5 dimensions, namely the dimension of reliability, responsiveness dimension, assurance dimension, empathy dimension, and tangible dimension. Measurements are made using a Likert scale to make it easier to compile descriptions and interpret the variables being studied, as well as process data using descriptive statistical methods. Descriptive statistical processing in this study uses the calculated average value as a reference for determining the classification category of the assessment. From this study it is concluded that the overall perception of domestic tourists on the quality of Bandros services is in the good category.
{"title":"Persepsi Wisatawan Domestik Terhadap Layanan Bandung Tour on Bus (BANDROS)","authors":"Y. Satriadi, Nurul Syamsiah, Wiwin Yuliani","doi":"10.32659/tsj.v7i2.185","DOIUrl":"https://doi.org/10.32659/tsj.v7i2.185","url":null,"abstract":"This study aims to determine and understand the perceptions of domestic tourists on the service quality of Bandung Tour on bus (Bandros), which is one of the tourism products in Bandung. Bandros is a tour bus provided by the Bandung city government and is intended for tourists who want to get around the city of Bandung. The research data uses a questionnaire filled out by tourists who have taken Bandros tours. The number of respondents as the study sample was 115 people determined using accidental sampling technique. The quality of Bandros services studied consists of 5 dimensions, namely the dimension of reliability, responsiveness dimension, assurance dimension, empathy dimension, and tangible dimension. Measurements are made using a Likert scale to make it easier to compile descriptions and interpret the variables being studied, as well as process data using descriptive statistical methods. Descriptive statistical processing in this study uses the calculated average value as a reference for determining the classification category of the assessment. From this study it is concluded that the overall perception of domestic tourists on the quality of Bandros services is in the good category.","PeriodicalId":261239,"journal":{"name":"Tourism Scientific Journal","volume":"2009 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125627851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Liang Ndara is a tourism village that is developed based on culture. The distance from Komodo National Park is about 20 km with a travel time of only 45 minutes. The number of tourist visits continues to increase, but the increase is much faster to Komodo National Park than to Liang Ndara Village. The purpose of this study was to find out the attractions in Liang Ndara Tourism Village and what obstacles faced by tourists visiting Komodo National Park to come to Liang Ndara Tourism Village. The research was conducted using a survey method with a questionnaire as a data collection tool. The number of respondents was 250 people, and the data was obtained qualitatively with percentages as a means of interpretation. The results showed that Liang Ndara Village has natural, cultural and historical attractions, but accessibility, amenities, and tourism activities are still limited. The main obstacle for tourists not to visit Liang Ndara village is ignorance and travel agents do not introduce or market Liang Ndara Village. Therefore, marketing and promotion need to be carried out in an integrated manner, and the government can be the spearhead to socialize Liang Ndara Village both directly to the tourist market and to travel agents.
{"title":"Kemenarikan Desa Wisata Budaya Liang Ndara di Manggarai Barat Nusa Tenggara Timur","authors":"Hiasinta Hiani, Enok Maryani, T. Hidayat","doi":"10.32659/tsj.v7i2.194","DOIUrl":"https://doi.org/10.32659/tsj.v7i2.194","url":null,"abstract":"Liang Ndara is a tourism village that is developed based on culture. The distance from Komodo National Park is about 20 km with a travel time of only 45 minutes. The number of tourist visits continues to increase, but the increase is much faster to Komodo National Park than to Liang Ndara Village. The purpose of this study was to find out the attractions in Liang Ndara Tourism Village and what obstacles faced by tourists visiting Komodo National Park to come to Liang Ndara Tourism Village. The research was conducted using a survey method with a questionnaire as a data collection tool. The number of respondents was 250 people, and the data was obtained qualitatively with percentages as a means of interpretation. The results showed that Liang Ndara Village has natural, cultural and historical attractions, but accessibility, amenities, and tourism activities are still limited. The main obstacle for tourists not to visit Liang Ndara village is ignorance and travel agents do not introduce or market Liang Ndara Village. Therefore, marketing and promotion need to be carried out in an integrated manner, and the government can be the spearhead to socialize Liang Ndara Village both directly to the tourist market and to travel agents.","PeriodicalId":261239,"journal":{"name":"Tourism Scientific Journal","volume":"143 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127489112","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine whether the influence of personal interpretation (X1) consist of 4 dimensions, enjoyment, relevant, organized, and thematic and non-personal interpretation (X2) consist of 6 dimensions, sign, interpretation board, map, brochure, audio and audio visual media and interpretative exhibit on visitor satisfaction consisting of revisiting, transaction between product lines, comparison to other and visitors’s immunity to offers by competition. This study uses descriptive and verification testing and the method used is path analysis with the results of a descriptive study of the description of personal interpretations, non-personal interpretations and visitor satisfaction each having average value of 3,50, 3,51, and 3,56 which is on the continuum line in either category. The results of the calculation of the coefficient of determination show that the influence of personal interpretation variables and non-personal interpretations on visitor satisfaction is 50.1%, while the remaining 49.9% is the contribution of other variables not included in the study. The results of the verification analysis are simultaneous and partial testing of the hypotheses simultaneously and partially, simultaneously based on the calculated F value of 197,154 > F table of 3.04 which means it has a significant effect, while partially using the t test for mama X1 variable has a t value of 4,93 > t table 1,962 and X2 of 11,98 > t table 1,962 can be interpreted that there is a significant influence between each independent variable on the dependent variable.
{"title":"Pengaruh Interpretasi Personal dan Interpretasi Non-Personal Terhadap Kepuasan Pengunjung di Museum Pendidikan Nasional","authors":"Ilmiati Tsaniah, M. L. Suryadana, Sutanto Leo","doi":"10.32659/tsj.v7i2.187","DOIUrl":"https://doi.org/10.32659/tsj.v7i2.187","url":null,"abstract":"This study aims to determine whether the influence of personal interpretation (X1) consist of 4 dimensions, enjoyment, relevant, organized, and thematic and non-personal interpretation (X2) consist of 6 dimensions, sign, interpretation board, map, brochure, audio and audio visual media and interpretative exhibit on visitor satisfaction consisting of revisiting, transaction between product lines, comparison to other and visitors’s immunity to offers by competition. This study uses descriptive and verification testing and the method used is path analysis with the results of a descriptive study of the description of personal interpretations, non-personal interpretations and visitor satisfaction each having average value of 3,50, 3,51, and 3,56 which is on the continuum line in either category. The results of the calculation of the coefficient of determination show that the influence of personal interpretation variables and non-personal interpretations on visitor satisfaction is 50.1%, while the remaining 49.9% is the contribution of other variables not included in the study. The results of the verification analysis are simultaneous and partial testing of the hypotheses simultaneously and partially, simultaneously based on the calculated F value of 197,154 > F table of 3.04 which means it has a significant effect, while partially using the t test for mama X1 variable has a t value of 4,93 > t table 1,962 and X2 of 11,98 > t table 1,962 can be interpreted that there is a significant influence between each independent variable on the dependent variable.","PeriodicalId":261239,"journal":{"name":"Tourism Scientific Journal","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130047068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Hanna Daniati, Lien Maulina, Dede Kuswandi, Siti Yulia Irani Nugraha, E. Rosiana
Community participation in a tourist village has a major influence on its development as a tourist attraction. The concept of Ngargoretno Village as an edutourism village requires the active role of the community in advancing and developing the existing natural and human potential, so that tourism activities in the village have a positive impact on the prosperity and progress of the village and society. The research was conducted using qualitative research methods, with data collection using structured interviews with tourism village managers, surrounding communities, village governments and tourists. The results showed that the Tourism Village of Ngargoretno can be categorized as educational tourism, because the attractions in the form of tourism and education at the tourist attraction of the Etawa Goat Farm and Manoreh Red Marble Hill have a high educational content. In addition to attractions in the form of edutourism, aspects of tourism products that are already good are accessibility and ancilieries services, while the amenity aspect, namely tourism supporting facilities, needs to be increased in quantity and pay attention to its condition. The Ngargoretno Village community plays an active role in the management and development of tourist villages. namely the community, forming and joining BUMDes POKDARWIS, as well as LPP. In developing the role of the community, training is also given in managing the tourism village business. The training was carried out in collaboration with the Borobudur Authority Agency (BOB), and Educational Institutions.
{"title":"Potensi Pengembangan Wisata Edukasi Berbasis Community Based Tourism di Desa Wisata Ngargoretno","authors":"Hanna Daniati, Lien Maulina, Dede Kuswandi, Siti Yulia Irani Nugraha, E. Rosiana","doi":"10.32659/tsj.v7i2.117","DOIUrl":"https://doi.org/10.32659/tsj.v7i2.117","url":null,"abstract":"Community participation in a tourist village has a major influence on its development as a tourist attraction. The concept of Ngargoretno Village as an edutourism village requires the active role of the community in advancing and developing the existing natural and human potential, so that tourism activities in the village have a positive impact on the prosperity and progress of the village and society. The research was conducted using qualitative research methods, with data collection using structured interviews with tourism village managers, surrounding communities, village governments and tourists. The results showed that the Tourism Village of Ngargoretno can be categorized as educational tourism, because the attractions in the form of tourism and education at the tourist attraction of the Etawa Goat Farm and Manoreh Red Marble Hill have a high educational content. In addition to attractions in the form of edutourism, aspects of tourism products that are already good are accessibility and ancilieries services, while the amenity aspect, namely tourism supporting facilities, needs to be increased in quantity and pay attention to its condition. The Ngargoretno Village community plays an active role in the management and development of tourist villages. namely the community, forming and joining BUMDes POKDARWIS, as well as LPP. In developing the role of the community, training is also given in managing the tourism village business. The training was carried out in collaboration with the Borobudur Authority Agency (BOB), and Educational Institutions.","PeriodicalId":261239,"journal":{"name":"Tourism Scientific Journal","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125380592","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The development of marketing digitalization has increased significantly, this is applied to business actors, namely Kedai Kopi Wargi Bogor, which markets their products and businesses through social media. This study aims to determine the effect of social media promotion on purchasing decisions at Kedai Kopi Wargi Bogor. The research method used is a quantitative study with a population of social media consumers at Kedai Wargi Bogor using a questionnaire and assessed using a Likert scale and statistically analyzed. The results showed that promotion had a strong influence and correlation with Purchase Decisions at the Wargi Coffee Shop, Bogor. This can be seen from the R2 value obtained, indicating that promotions affect Purchase Decisions at the Wargi Coffee Shop, Bogor by 50.3% and the remaining 49.7% is influenced by other variables not assessed.
{"title":"Pengaruh Promosi Media Sosial Terhadap Keputusan Pembelian di Kedai Kopi Wargi Bogor","authors":"Riani Prihatini Ishak","doi":"10.32659/tsj.v7i2.178","DOIUrl":"https://doi.org/10.32659/tsj.v7i2.178","url":null,"abstract":"The development of marketing digitalization has increased significantly, this is applied to business actors, namely Kedai Kopi Wargi Bogor, which markets their products and businesses through social media. This study aims to determine the effect of social media promotion on purchasing decisions at Kedai Kopi Wargi Bogor. The research method used is a quantitative study with a population of social media consumers at Kedai Wargi Bogor using a questionnaire and assessed using a Likert scale and statistically analyzed. The results showed that promotion had a strong influence and correlation with Purchase Decisions at the Wargi Coffee Shop, Bogor. This can be seen from the R2 value obtained, indicating that promotions affect Purchase Decisions at the Wargi Coffee Shop, Bogor by 50.3% and the remaining 49.7% is influenced by other variables not assessed.","PeriodicalId":261239,"journal":{"name":"Tourism Scientific Journal","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127639002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Derinta Entas, Ni Made Dwiyana Rasuma Putri, Heru Suheryadi, Mochammad Aliff
The purpose of this study was to find factors that indicate the cause of betawi cultural degradation in ondel-ondel street attractions in the cities of Jakarta and South Tangerang. Qualitative and interpretive descriptive research methods with three key informants, namely Betawi community leaders, communities who are members of local cultural observers and Ondel-ondel parade/buskers. The result of this study is the shift of belief in ondel-ondel which raises pros and cons in the betawi ethnic community. This condition is believed to be a consequence of the social, economic and cultural changes of the Betawi ethnic community itself. Identification of factors that support this shift includes: (1) The struggle for the meaning of tradition and religion; (2) The struggle for economic significance; and (3) The struggle for the meaning of globalization. Of these three factors, economic factors are the main ones due to the demands for a better economic life. The tendencies mentioned are empirical facts that cannot be ignored for the phenomenon of betawi cultural degradation, especially in the ondel-ondel attractions of the streets.
{"title":"Degradasi Budaya Betawi pada Atraksi Ondel-Ondel Jalanan","authors":"Derinta Entas, Ni Made Dwiyana Rasuma Putri, Heru Suheryadi, Mochammad Aliff","doi":"10.32659/tsj.v7i2.183","DOIUrl":"https://doi.org/10.32659/tsj.v7i2.183","url":null,"abstract":"The purpose of this study was to find factors that indicate the cause of betawi cultural degradation in ondel-ondel street attractions in the cities of Jakarta and South Tangerang. Qualitative and interpretive descriptive research methods with three key informants, namely Betawi community leaders, communities who are members of local cultural observers and Ondel-ondel parade/buskers. The result of this study is the shift of belief in ondel-ondel which raises pros and cons in the betawi ethnic community. This condition is believed to be a consequence of the social, economic and cultural changes of the Betawi ethnic community itself. Identification of factors that support this shift includes: (1) The struggle for the meaning of tradition and religion; (2) The struggle for economic significance; and (3) The struggle for the meaning of globalization. Of these three factors, economic factors are the main ones due to the demands for a better economic life. The tendencies mentioned are empirical facts that cannot be ignored for the phenomenon of betawi cultural degradation, especially in the ondel-ondel attractions of the streets.","PeriodicalId":261239,"journal":{"name":"Tourism Scientific Journal","volume":"458 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123788280","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to analyze the right marketing strategy to increase the room occupancy rate during the pandemic. The population of this study were employees at the Bintang Mulia hotel with a proportional random sampling of 44 respondents. Structured interviews with hotel managers and associations. The research analysis method uses SWOT analysis. The results of the study stated that the position of the Bintang Mulia hotel was in Quadrant I, this was based on the results of the IFAS and EFAS analysis. The strategy that can be applied is an aggressive growth policy (growth-oriented strategy, while alternative strategies include: First, implementing an online booking system which is expected to provide convenience for guests. Second, getting used to the application of health protocols that guests are expected to feel safe. Third, maintaining and improve the quality of its services, improvement efforts can be made through assessments from visitors through feedback in the form of ratings and reviews on travel agent applications. Fourth, collaborate with genpi, influencers, and the government.
{"title":"Strategi Pemasaran pada Masa Pandemi dalam Upaya Meningkatkan Tingkat Hunian Kamar Hotel di Jember (Studi Kasus di Hotel Bintang Mulia)","authors":"Hadi Jatmiko, Cristian Rizqi Anggraini","doi":"10.32659/tsj.v7i2.182","DOIUrl":"https://doi.org/10.32659/tsj.v7i2.182","url":null,"abstract":"This study aims to analyze the right marketing strategy to increase the room occupancy rate during the pandemic. The population of this study were employees at the Bintang Mulia hotel with a proportional random sampling of 44 respondents. Structured interviews with hotel managers and associations. The research analysis method uses SWOT analysis. The results of the study stated that the position of the Bintang Mulia hotel was in Quadrant I, this was based on the results of the IFAS and EFAS analysis. The strategy that can be applied is an aggressive growth policy (growth-oriented strategy, while alternative strategies include: First, implementing an online booking system which is expected to provide convenience for guests. Second, getting used to the application of health protocols that guests are expected to feel safe. Third, maintaining and improve the quality of its services, improvement efforts can be made through assessments from visitors through feedback in the form of ratings and reviews on travel agent applications. Fourth, collaborate with genpi, influencers, and the government.","PeriodicalId":261239,"journal":{"name":"Tourism Scientific Journal","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128719767","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Learning media as a tool to convey messages or information in the instructional communication process should be able to stimulate attention, interest and improve student memory. For this reason, designing and using learning media is important so that the delivery of learning messages can be achieved effectively. This study aims to find out the importance of the role of learning media in the instructional communication process in the field of tourism expertise in several vocational schools, vocational schools and universities in West Java. The research was conducted qualitatively with the aim of obtaining open and detailed data from informants who expressed their opinions about the learning media used by their teachers/lecturers. The key informants consisted of 24 students from six vocational schools and four universities in West Java, while data triangulation was carried out to 10 lecturers/teachers. The results of the analysis of the four aspects studied show: a. Students really feel the benefits and functions of learning media. b. The availability of learning media in three schools is complete and institutionalized, but in the other seven schools it still depends on the initiative of each teacher. c. Student/student responses to learning media greatly encourage the spirit of learning, it is easier to understand and remember learning materials. d. Barriers to the provision of learning media: limited educational background and experience of teachers/lecturers in the field of pedagogy, limited initiative and creativity of certain teachers/lecturers, not yet requiring teachers to provide media in every lesson, limited school facilities, such as internet networks and LCD projectors. This condition illustrates that this tourism vocational school has not fully designed its learning media properly, because there are differences in the availability of learning media between schools and between teachers, including differences in the level of attractiveness, diversity, suitability and creativity of lecturers/teachers in providing and using them. As a tourism vocational school whose graduates must be ready to work with work competencies that include knowledge, skills and professional work attitudes with a hospitality spirit formed in schools through the learning process. There are three schools that have achieved this well, while the other seven schools still need to improve the quality of learning. through appropriate learning media and based on the competencies and needs of the world of work. The results of this study are expected to be an important input for the implementation of West Java tourism vocational schools.
{"title":"Peran Media Pembelajaran dalam Komunikasi Instruksional Sekolah Vokasi Pariwisata di Jawa Barat","authors":"D. Simanjuntak, Darmawan Sunarya","doi":"10.32659/tsj.v7i2.193","DOIUrl":"https://doi.org/10.32659/tsj.v7i2.193","url":null,"abstract":"Learning media as a tool to convey messages or information in the instructional communication process should be able to stimulate attention, interest and improve student memory. For this reason, designing and using learning media is important so that the delivery of learning messages can be achieved effectively. This study aims to find out the importance of the role of learning media in the instructional communication process in the field of tourism expertise in several vocational schools, vocational schools and universities in West Java. The research was conducted qualitatively with the aim of obtaining open and detailed data from informants who expressed their opinions about the learning media used by their teachers/lecturers. The key informants consisted of 24 students from six vocational schools and four universities in West Java, while data triangulation was carried out to 10 lecturers/teachers. The results of the analysis of the four aspects studied show: a. Students really feel the benefits and functions of learning media. b. The availability of learning media in three schools is complete and institutionalized, but in the other seven schools it still depends on the initiative of each teacher. c. Student/student responses to learning media greatly encourage the spirit of learning, it is easier to understand and remember learning materials. d. Barriers to the provision of learning media: limited educational background and experience of teachers/lecturers in the field of pedagogy, limited initiative and creativity of certain teachers/lecturers, not yet requiring teachers to provide media in every lesson, limited school facilities, such as internet networks and LCD projectors. This condition illustrates that this tourism vocational school has not fully designed its learning media properly, because there are differences in the availability of learning media between schools and between teachers, including differences in the level of attractiveness, diversity, suitability and creativity of lecturers/teachers in providing and using them. As a tourism vocational school whose graduates must be ready to work with work competencies that include knowledge, skills and professional work attitudes with a hospitality spirit formed in schools through the learning process. There are three schools that have achieved this well, while the other seven schools still need to improve the quality of learning. through appropriate learning media and based on the competencies and needs of the world of work. The results of this study are expected to be an important input for the implementation of West Java tourism vocational schools.","PeriodicalId":261239,"journal":{"name":"Tourism Scientific Journal","volume":"105 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115557892","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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