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Pengaruh Kualitas Pelayanan Pramuwisata Terhadap Kepuasan Wisatawan di Keraton Kasepuhan Cirebon 游客服务质量对克赖顿·卡塞普汗·西雷朋角游客满意度的影响
Pub Date : 2021-07-25 DOI: 10.32659/tsj.v6i2.138
Hadi Mulyana, Andhika Chandra Lesmana
This research is intended to know the influence of service quality (Reliability, Responsiveness, Assurance, Empathy and Tangibles) either partially or simultaneously to the satisfaction of customers and to know the more dominant influence from quality service. This research used quantitative method. There were 100 samples collected using accidental sampling. Collected using questioner and documentation. Instrument test is done by validity and reliability test. Multiple linear regression and classical assumption test used as analysis test. Hypothesis test is done by F test and t test. The results of the analysis show that there is an influence between service quality variables on tourist attraction of 10.30% (89.70% is influenced by other variables). What is obtained from the significance value: from the coefficients table, it is obtained a significance value of 0.001 <0.05 and t-count of 3.355> t table 1.988, so it can be concluded that the service quality variable (X) has a positive and significant effect on the tourist satisfaction variable (Y).
本研究旨在了解服务质量(可靠性、响应性、保证性、共情性和有形性)对顾客满意度的部分或同时影响,并了解优质服务对顾客满意度的更主要影响。本研究采用定量方法。随机抽样共收集100份样本。使用提问者和文档收集。仪器测试通过效度测试和信度测试来完成。采用多元线性回归和经典假设检验作为分析检验。假设检验采用F检验和t检验。分析结果表明,服务质量变量之间对旅游吸引力的影响为10.30%(89.70%受其他变量影响)。显著性值得出:从系数表中,得到表1.988的显著性值为0.001,因此可以得出服务质量变量(X)对游客满意度变量(Y)有正向显著影响的结论。
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引用次数: 0
Pengelolaan Linen Kamar di Internal Hotel Amaris Setiabudhi Bandung 万隆酒店Amaris酒店内部房间管理
Pub Date : 2021-07-25 DOI: 10.32659/tsj.v6i2.139
Erie Hidayat Sukriadi, Rachmat Astiana, N. Ahmad
Bandung city is a tourist destination that is still in great demand by tourists, both domestic and foreign tourists. One of the supporting tourism activities is the existence of a hotel for their temporary residence while traveling. Hotel Amaris Setiabudhi Bandung is a hotel located in the city of Bandung which provides accommodation for tourists. So the existence of the hotel must be managed properly. Many departments that regulate the running of the hotel include the housekeeping department which is responsible for all the beauty, cleanliness, tidiness, comfort of the entire hotel area including guest rooms. To support the comfort of the guest rooms, one of them is good linen management. This research is related to the management of hotel linens with qualitative methods with data collection techniques, observations and interviews with related staff, including Operational Supervisors and housekeeping staff. The results showed that the management of room linen in the internal Amaris Setiabudhi hotel from the availability of room linen was quite good, meaning that the availability of linen was in accordance with the specified par, the process of grouping and separating dirty linen was not good, also the condition of the linen storage room at Amaris Setiabudhi Hotel Bandung was said to be lacking. Whether or not they have an appropriate linen storage area
万隆市是一个旅游目的地,仍然受到国内外游客的极大需求。其中一个配套的旅游活动是他们在旅行时临时居住的酒店。酒店Amaris Setiabudhi万隆是一家位于万隆市的酒店,为游客提供住宿。所以酒店的存在一定要管理得当。管理酒店运作的许多部门包括客房部,它负责整个酒店区域包括客房的美观、清洁、整洁、舒适。为了保证客房的舒适,良好的布草管理是其中之一。本研究采用定性方法,通过数据收集技术,观察和采访相关员工,包括运营主管和客房部员工,来研究酒店亚麻制品的管理。结果表明,从客房布草的可用性来看,Amaris Setiabudhi酒店内部的客房布草管理相当好,即布草的可用性符合规定的标准,脏布草的分组和分离过程不佳,而且Amaris Setiabudhi酒店的布草储藏室条件不足。是否有合适的衣物存放区
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引用次数: 0
Pengaruh Persepsi dan Preferensi Tamu Terhadap Keputusan Menginap di Hotel Syariah Kota Bandung 客人的感知和偏好对位于万隆伊斯兰教法酒店的决定的影响
Pub Date : 2021-07-25 DOI: 10.32659/TSJ.V6I2.108
Ita Karnita, L. Aprilia
This study aims to analyze how preceptions, preference and stay decision  of syariah hotel guest in northern part of Bandung ((Hotel Noor, Hotel Narapati dan Hotel Darul Jannah). The method used in this research is quantitative methods. The population in this study were guest of syariah hotel in northern part of Bandung ((Hotel Noor, Hotel Narapati dan Hotel Darul Jannah). Sampling technique used in this method, while for calculating the amount of sample size using formula slovin. The number of respondent are 150 people. Probability sampling used as a technique sampling. Path analysis was used to analyze the result in this research. The result of this research showed thatstay decision influenced by the perception and preference. Perceptions  influenced  stay decision of syariah hotel guest more than preference variable.. The limited conditions of perceptions and preference will be impact to the low  stay decision  of guest. . In addition the research also showed that perceptions and preference  significantly influence stay decision.
本研究旨在分析万隆北部地区(Noor酒店、Narapati酒店和Darul Jannah酒店)伊斯兰酒店客人的观念、偏好和入住决策。本研究采用的方法是定量方法。本研究的人群是万隆北部伊斯兰酒店的客人(Noor酒店,Narapati酒店和Darul Jannah酒店)。本方法采用抽样技术,而计算样本量时采用公式slovin。受访者人数为150人。概率抽样作为一种抽样技术。本研究采用通径分析法对研究结果进行分析。研究结果表明,停留决策受感知和偏好的影响。感知比偏好变量更能影响伊斯兰酒店客人的入住决策。感知和偏好的有限条件会影响客人的低住宿决策。此外,研究还表明,感知和偏好显著影响留下来的决定。
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引用次数: 0
Perancangan Media Interpretasi Wisata Budaya Dalam Rangka Meningkatkan Motivasi Pengalaman Berkunjung Wisatawan di Daya Tarik Galeri 16- Indonesian Bamboo Society 为提高印尼Bamboo Society吸引游客的旅游体验提供动力的文化旅游体验
Pub Date : 2020-12-23 DOI: 10.32659/TSJ.V6I1.115
Nurul Rochmah Pramadika, Rusdin Tahir, Cecep Ucu Rakhman, Awaludin Nugraha, Tommy Andrianto
This research aims to build a model of interpretation media design as an effort to improve the experience of visiting tourists with the appeal of cultural tourism. The design of interpretation media in this research, including; Interpretation board design, interpretation path design in three-dimensional (3D) form, slide show design in the gallery entrance area. Research location at Galeri 16 - Indonesian Bamboo Society, which was pioneered by Drs. Anang Sumarna Dipl.Tourism (Alm) 45 years ago. The interesting phenomenon in the presentation of a collection of displays that do not have the medium of interpretation as an information provider of a cultural tourism attraction. The results of documentary studies and interviews with visitors concluded that the experience of visiting Galeri 16 - Indonesian Bamboo Society had difficulty understanding information from each collection of displays, according to the context which in fact museums such as Galeri 16 - Indonesian Bamboo Society must be able to provide an interpretation of the function or meaning of collection objects. In other words, it is necessary to design several media interpretations as a facility for tourists in order to improve the tourist experience when traveling in the Galeri 16-IBS.
本研究旨在建构解说媒体设计模型,以文化旅游的吸引力来提升游客的体验。本研究的解说媒介设计包括;讲解板设计、三维形式的讲解路径设计、展厅入口区域的幻灯片展示设计。研究地点在Galeri 16 -印尼竹业协会,这是由博士开创。阿南·苏玛娜·迪普。旅游业(Alm) 45年前。作为文化旅游景点的信息提供者,在展示一系列没有解释媒介的展示中的有趣现象。文献研究的结果和对参观者的采访得出的结论是,参观Galeri 16 -印度尼西亚竹子协会的经历很难理解每个藏品的信息,根据上下文,事实上,像Galeri 16 -印度尼西亚竹子协会这样的博物馆必须能够提供对藏品功能或意义的解释。换句话说,有必要设计几个媒体解释作为游客的设施,以改善游客在Galeri 16-IBS旅行时的体验。
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引用次数: 0
Studi Komparasi Perilaku Wisatawan Nusantara Generasi-X dan Milenial Era Revolusi Industri 4.0 di Indonesia 印尼努萨特拉-拉-拉-拉-拉-拉-拉-拉-拉-拉-拉-拉
Pub Date : 2020-12-23 DOI: 10.32659/TSJ.V6I1.127
Dina Mayasari Soeswoyo, Sekti Rahardjo
The rapid development of the tourism industry in Indonesia has also contributed to the intense level of competition among tourism destination and their supporting industries. Marketers are required to be smarter in determining the promotion tool and marketing strategies of their businesses. This survey research aims to improve understanding of the characteristics and travelling behavior from two different market segments namely Generation X (born 1965-1980) and Generation Y or Millennial Generation (born 1981-2000). Data collection techniques were carried out by triangulation, namely literature review, questionnaires and interviews face to face directly and through WhatssApp. The sample of respondents used was 162 Gen-X and 244 Gen-Y selected purposively, by distributing questionnaires during February 2020 to visitors who have traveled to the city of Bogor. Data analysis was performed descriptively qualitative. The result from this survey research in this case study is that Gen-X and Gen-Y have many similarities in terms of characteristics and travel behavior. Significant differences in the two generations are in the 3 attributes of Respondent Characteristics (gadget usage time per day, social media preferences used, travel budget) and Travel Behavior in the aspects of Initiation, Decision Making, When Traveling and Post-Traveling.
印尼旅游业的快速发展也导致了旅游目的地及其配套产业之间的激烈竞争。市场营销人员需要更聪明地决定其业务的推广工具和营销策略。这项调查研究旨在提高对两个不同细分市场的特征和旅行行为的理解,即X一代(1965-1980年出生)和Y一代或千禧一代(1981-2000年出生)。数据收集技术采用三角法,即文献回顾法、问卷调查法和面对面访谈法以及通过whatsapp进行的访谈法。通过在2020年2月向前往茂物市的游客分发问卷,有目的地选择了162名x世代和244名y世代的受访者样本。数据分析采用描述性定性分析。本案例调查研究的结果是,x一代和y一代在特征和出行行为上有很多相似之处。两代人的显著差异在于受访者特征的3个属性(每天使用电子设备的时间、使用社交媒体的偏好、旅行预算)和旅行行为的开始、决策、旅行时和旅行后方面。
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引用次数: 4
Analisis Minat Beli: Dampak Dari Pengetahuan Produk Edible Flower (Studi Kasus Pada Restoran- Restoran di Kota bandung) 购买感兴趣分析:食用花卉知识的影响(万隆餐厅案例研究)
Pub Date : 2020-12-23 DOI: 10.32659/TSJ.V6I1.119
S. Marini
The development of the tourism and hospitality industry has encouraged the food industry to use edible flowers as an appetizing dish. The growth of gastronomy should stimulate its use to increase the value of local products, lifestyle, culture and even nutrition. Edible flowers, which are currently only used for garnishes, can actually be consumed. Hotels, restaurants, cake and pastry entrepreneurs have started using edible flowers as raw material for production. Apart from providing aesthetic value, flowers can create unique flavors to food. Purchase intention is influenced by product knowledge. Low product knowledge can lead to low purchase intention. This study aims to determine product knowledge, the purchase intention and the effect of product knowledge on purchase intention of edible flower restaurants in the city of Bandung. The method used in this research is descriptive and verification research methods. In this study, the population is the restaurants in the city of Bandung. Technique sampling used in this study is proportional random sampling technique. To test the research hypothesis, a simple linear regression analysis using SPSS was used. The results showed that the product knowledge of edible flower in restaurants at Bandung in the average category. Likewise, the purchase intention of edible flower restaurants in the city of Bandung is in the sufficient category too. The result of the regression analysis shows that product knowledge has a significant effect on the purchase intention of edible flower restaurants in the city of Bandung. The determinant coefficient value of 0.828 shows that the effect of product knowledge on purchase intention edible flower restaurants in Bandung is 82.8% and the remaining 17.2% is influenced by other factors not examined in this study.
旅游业和酒店业的发展促使食品行业将食用花卉作为开胃菜。美食的发展应该刺激它的使用,以增加当地产品、生活方式、文化甚至营养的价值。可食用的花朵,目前只用于装饰,实际上可以食用。酒店、餐馆、蛋糕和糕点企业家已经开始使用可食用的鲜花作为生产原料。除了提供审美价值外,花还可以为食物创造独特的味道。购买意愿受产品知识的影响。低产品知识会导致低购买意愿。本研究旨在确定万隆市食用花卉餐厅的产品知识、购买意愿以及产品知识对购买意愿的影响。本研究采用的方法是描述性和验证性研究方法。在本研究中,人口是万隆市的餐馆。本研究采用的技术抽样是比例随机抽样技术。为了检验研究假设,使用SPSS软件进行简单线性回归分析。结果表明,万隆市餐厅食用花卉产品知识水平处于中等水平。同样,万隆市食用花卉餐厅的购买意向也属于充足类别。回归分析结果显示,产品知识对万隆市食用花卉餐厅的购买意愿有显著影响。决定系数值为0.828,表明万隆市食用花卉餐厅产品知识对购买意愿的影响为82.8%,其余17.2%受到本研究未考察的其他因素的影响。
{"title":"Analisis Minat Beli: Dampak Dari Pengetahuan Produk Edible Flower (Studi Kasus Pada Restoran- Restoran di Kota bandung)","authors":"S. Marini","doi":"10.32659/TSJ.V6I1.119","DOIUrl":"https://doi.org/10.32659/TSJ.V6I1.119","url":null,"abstract":"The development of the tourism and hospitality industry has encouraged the food industry to use edible flowers as an appetizing dish. The growth of gastronomy should stimulate its use to increase the value of local products, lifestyle, culture and even nutrition. Edible flowers, which are currently only used for garnishes, can actually be consumed. Hotels, restaurants, cake and pastry entrepreneurs have started using edible flowers as raw material for production. Apart from providing aesthetic value, flowers can create unique flavors to food. Purchase intention is influenced by product knowledge. Low product knowledge can lead to low purchase intention. This study aims to determine product knowledge, the purchase intention and the effect of product knowledge on purchase intention of edible flower restaurants in the city of Bandung. The method used in this research is descriptive and verification research methods. In this study, the population is the restaurants in the city of Bandung. Technique sampling used in this study is proportional random sampling technique. To test the research hypothesis, a simple linear regression analysis using SPSS was used. The results showed that the product knowledge of edible flower in restaurants at Bandung in the average category. Likewise, the purchase intention of edible flower restaurants in the city of Bandung is in the sufficient category too. The result of the regression analysis shows that product knowledge has a significant effect on the purchase intention of edible flower restaurants in the city of Bandung. The determinant coefficient value of 0.828 shows that the effect of product knowledge on purchase intention edible flower restaurants in Bandung is 82.8% and the remaining 17.2% is influenced by other factors not examined in this study.","PeriodicalId":261239,"journal":{"name":"Tourism Scientific Journal","volume":"105 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121505268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Food Safety Management System di Hotel Resort Area Kabupaten Garut 酒店度假区食品安全管理制度
Pub Date : 2020-12-23 DOI: 10.32659/TSJ.V6I1.120
R. Suganda, R. Sundayana, Hery Soesanto, K. Kusherdyana, Syaeful Muslim
The purpose of this study was to determine the procedure for receiving perishable raw materials at the Resort Hotel area of ??Garut Regency and understand the application of the Food Safety Management System on the receiving area for perishable raw materials at the Resort Hotel area of ??Garut Regency. The method used in this study is a qualitative method. The object of this research was carried out in a number of Resort Hotels in the Garut Regency area. The sampling technique in this study was carried out using purposive sampling method. The data collection technique was carried out by in-depth interviews with the receiving sections at each hotel in Garut district (Dariza Resort, Sumber Alam Resort, Kampung Sampireun Resort, Sabda Alam Resort). Direct observations were made on each receiving process at each hotel area in Garut district. The data collection tool was carried out by means of a checklist as well as an interview guide. The results showed that the receiving process in the hotel area of ??Garut Regency was quite good but there were still deficiencies in the application of the receiving process in terms of the procedure for receiving perishable food raw materials, delivery from suppliers to food raw material receiving officers did not have chiller or coolers and did not provide labeling. or food container stamp with the date it was received.
本研究的目的是确定在度假酒店区域接收易腐原材料的程序。了解食品安全管理体系在度假酒店易腐原料接收区域的应用??加鲁特摄政。本研究采用的方法是定性方法。本研究的对象是在加鲁特摄政地区的一些度假酒店进行的。本研究的抽样技术采用目的抽样法。数据收集技术是通过对Garut区每家酒店(Dariza Resort, Sumber Alam Resort, Kampung Sampireun Resort, Sabda Alam Resort)的接待部门进行深入访谈来进行的。直接观察了Garut地区每个酒店区的每个接待过程。数据收集工具是通过核对表和访谈指南进行的。结果表明:酒店区域的接待过程为??Garut Regency做得很好,但在接收易腐食品原料的程序方面,在接收过程的应用方面仍然存在不足,从供应商到食品原料接收人员的交付没有冷却器或冷却器,也没有提供标签。或者印有收到日期的食品容器戳。
{"title":"Food Safety Management System di Hotel Resort Area Kabupaten Garut","authors":"R. Suganda, R. Sundayana, Hery Soesanto, K. Kusherdyana, Syaeful Muslim","doi":"10.32659/TSJ.V6I1.120","DOIUrl":"https://doi.org/10.32659/TSJ.V6I1.120","url":null,"abstract":"The purpose of this study was to determine the procedure for receiving perishable raw materials at the Resort Hotel area of ??Garut Regency and understand the application of the Food Safety Management System on the receiving area for perishable raw materials at the Resort Hotel area of ??Garut Regency. The method used in this study is a qualitative method. The object of this research was carried out in a number of Resort Hotels in the Garut Regency area. The sampling technique in this study was carried out using purposive sampling method. The data collection technique was carried out by in-depth interviews with the receiving sections at each hotel in Garut district (Dariza Resort, Sumber Alam Resort, Kampung Sampireun Resort, Sabda Alam Resort). Direct observations were made on each receiving process at each hotel area in Garut district. The data collection tool was carried out by means of a checklist as well as an interview guide. The results showed that the receiving process in the hotel area of ??Garut Regency was quite good but there were still deficiencies in the application of the receiving process in terms of the procedure for receiving perishable food raw materials, delivery from suppliers to food raw material receiving officers did not have chiller or coolers and did not provide labeling. or food container stamp with the date it was received.","PeriodicalId":261239,"journal":{"name":"Tourism Scientific Journal","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115754142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Manual Brew House Blend Coklat khas Indonesia 手工酿造屋混合可口可乐khas印度尼西亚
Pub Date : 2020-12-23 DOI: 10.32659/TSJ.V6I1.118
H. Daniati, R. Deval, R. Iskandar
Experimental research in the form of making house blend chocolate by using chocolate originating from Indonesia, namely Java Srawana, Lampung Pesawaran and Sulawesi Celebes using the Manual Brew method using cezve tools. The goal is to get aspects of the original chocolate flavor image from chocolate blend and add interesting experiences in drinking original chocolate from Indonesia. The research method used is an experimental research method. By making 3 house blend chocolate recipes and tested on 50 panelists. The data collection method is carried out by distributing questionnaires to panelists. Data analysis methods used were organoleptic test, Variant Analysis (ANOVA) and t test, Tukey Ba, with the help of Microsoft Excel 2010 and SPSS.22 software (Statistical Product for Service Solution). The results of this study were obtained, house blend chocolate with the composition of Lampung Pesawaran 6gr, Java Srawana 6gr and Sulawesi Celebes 8gr, received by all panelists from the aspects of aroma, flavor, acidity, bitterness, astringent (taste), caramelly, creamy, texture. Produces a real chocolate flavor with a banana-flavored sweet and slightly bitter, then accompanied by the smell of vanilla.
实验研究采用源自印度尼西亚的巧克力,即爪哇斯拉瓦纳,南邦白沙瓦兰和苏拉威西西里伯斯,使用手工酿造方法,使用cezve工具制作自制混合巧克力。目的是从巧克力混合物中获得原始巧克力风味形象的各个方面,并增加饮用印度尼西亚原始巧克力的有趣体验。研究方法采用实验研究方法。通过制作3种自制混合巧克力食谱并在50名专家小组成员中进行测试。数据收集方法是通过向小组成员分发问卷进行的。数据分析方法采用感官检验、变异分析(ANOVA)和t检验,Tukey Ba,使用Microsoft Excel 2010和SPSS.22软件(Statistical Product for Service Solution)。本研究的结果是,以南榜白沙瓦兰6克、爪哇斯拉瓦纳6克和苏拉威西西里伯斯8克为原料的自制混合巧克力,从香气、风味、酸度、苦味、涩味、焦糖味、奶油味、质地等方面得到了所有小组成员的认可。产生一种真正的巧克力味,带有香蕉味的甜味和微苦,然后伴随着香草的气味。
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引用次数: 0
Strategi Pengembangan Daya Tarik Wisata Alam Sanghyang Kenit Desa Rajamandala Kulon Bandung Barat 景洋景洋景洋景洋景洋景洋景洋景洋景洋景洋景洋景洋景洋景区
Pub Date : 2020-12-23 DOI: 10.32659/TSJ.V6I1.130
Emron Edison, Merdiana Hasanah Kurnia, S. Indrianty
The research was conducted in Rajamandala Kulon Village, west bandung Regency. It employed a qualitative research method by using SWOT Matrix. The source of interviewes were key informants from the Tourism Awareness Group (Pokdarwis) and the West Bandung Regency Tourism office. The results showed that Sanghyang kenit tourist destination has natural tourist attractions namely uniqueness, authenticity, scarcity and also it can foster enthusiasm and value for tourists. In other words, it qualifies as a tourist attraction. However, there are still several supporting factors that still need to be developed, both by the manager and the west Bandung regency tourism office. The development stage needs to be carried out based on the short, medium, and long term strategic plans.
这项研究是在西万隆县的拉贾曼达拉库隆村进行的。本文采用了SWOT矩阵的定性研究方法。采访的来源是来自旅游宣传小组(Pokdarwis)和西万隆摄政旅游办公室的关键线人。结果表明,尚香温泉旅游地具有独特性、真实性、稀缺性等自然旅游吸引力,并能培养游客的旅游热情和旅游价值。换句话说,它有资格成为一个旅游景点。然而,经理和西万隆摄政旅游办公室仍然需要开发几个支持因素。发展阶段需要在短期、中期和长期战略规划的基础上进行。
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引用次数: 4
Pengaruh Electronic Word of Mouth Terhadap Keputusan Berkunjung di Desa Wisata Cibeusi Kabupaten Subang
Pub Date : 2020-12-23 DOI: 10.32659/TSJ.V6I1.122
Nova Riana, Rieke Sri Rizki Asti Karini, Satria Delonika Regiawan
This study aims to determine the effect of Electronic Word of Mouth on visit decision in Tourism Village Cibeusi Subang Regency. The research method used is a quantitative method with descriptive and verificative approach. The data used in this study including primary and secondary data. The samples amounted on 100 respondents, taken from the tourist population in 2018 counted as 3.218 tourists . This sample is calculated by using the Slovin formula. The sampling technique is done using incidental approach. Data collection is done using observation, questionnaire, interview and documentation. The model of the questionnaire used a Likert scale. The verificative analysis used were instrumental test (validity test and reliability test), normality test, heteroscedascity test, simple linear regression, correlation analysis, analysis of determination and partial hypothesis test. The results of this study showed that the correlation between variables categorized as moderate. The effect of the independent variable on the dependent variable was 23.7%, whilst 76.3% was influenced by other variables not examined in this study. The t test result showed that the value of  tcount  > ttable (5,512 > 1,984) with a significance of 0,000 < 0.05, so it can be concluded that the Electronic Word of Mouth has a positive and significant effect on the decision to visit Cibeusi Tourism Village, Subang Regency.
摘要本研究旨在探讨电子口碑对七别寺素邦县旅游村旅游决策的影响。研究方法采用定量方法,采用描述性和验证性方法。本研究使用的数据包括一手数据和二手数据。样本总数为100人,从2018年的旅游人口中抽取了3.218名游客。这个样本是用斯洛文公式计算的。抽样技术采用偶然法。数据收集采用观察法、问卷调查法、访谈法和文献法。问卷模型采用李克特量表。验证性分析采用工具检验(效度检验、信度检验)、正态性检验、异方差检验、简单线性回归、相关分析、判定分析和偏假设检验。本研究结果显示,各变量之间的相关性归类为中度。自变量对因变量的影响为23.7%,而76.3%受到本研究未检查的其他变量的影响。t检验结果显示,tcount >表值(5,512 > 1984)的显著性为0000 < 0.05,因此可以得出结论,电子口碑对参观苏邦县池别寺旅游村的决策有积极显著的影响。
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引用次数: 1
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Tourism Scientific Journal
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