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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN SISWA BERSEKOLAH DI SEKOLAH ISLAM TERPADU
Pub Date : 2022-12-31 DOI: 10.15575/isema.v7i2.21610
Heny Mulyani, Heri Khoiruddin, Marwah Hasanah
Competition among educational institutions, resulting in a minimum number of students enrolled. In addition, the pandemic conditions that occurred also influenced consumers in choosing educational institutions. Even in various areas, private schools are threatened with closure due to the pandemic, which has reduced people's interest in sending their children to private schools. The purpose of this study was to find out: how does the marketing mix influence students' decisions to attend Adzkia Integrated Islamic School, how much influence does the marketing mix have on students' decisions to attend Adzkia Integrated Islamic School. This type of research is a quantitative research with ex post de facto method. The population in this study were Adzkia Sukabumi IT Middle School and High School students. The data collection technique uses an instrument in the form of a questionnaire. Before being used to obtain objective data, the validity and reliability of the questionnaire was first carried out. After the data is collected, then the data is processed and analyzed using the classical assumption test and simple linear regression analysis techniques. The results of this study indicate that the marketing mix which consists of product, price, promotion, place, people, physical evidence, and process has a significant influence on students' decisions to attend Adzkia Integrated Islamic School with a tcount of 3.854 greater than the ttabel value 1.665 with a significance value of 0.00 <0.05. While the coefficient value of the adjusted R aquare shows that the marketing mix has an influence of 16.5% with a calculation of 100% -16.5%, then 83.5% is another factor that influences students' decisions in choosing to study at SIT Adzkia Sukabumi
教育机构之间的竞争,导致入学学生人数最少。此外,发生的流行病情况也影响了消费者选择教育机构。即使在一些地区,私立学校也因大流行而面临关闭的威胁,这降低了人们将孩子送到私立学校的兴趣。本研究的目的是发现:营销组合如何影响学生参加Adzkia伊斯兰综合学校的决定,营销组合对学生参加Adzkia伊斯兰综合学校的决定有多大的影响。这类研究是一种采用事后分析方法的定量研究。本研究的人群为Adzkia Sukabumi IT初中和高中学生。数据收集技术使用问卷形式的工具。在使用问卷获取客观数据之前,首先要对问卷的效度和信度进行检验。收集数据后,使用经典假设检验和简单线性回归分析技术对数据进行处理和分析。本研究结果表明,由产品、价格、促销、地点、人、物证、过程组成的营销组合对学生就读Adzkia伊斯兰综合学校的决定有显著影响,其计数为3.854,大于表值1.665,显著性值为0.00 <0.05。而调整后的R方的系数值显示,市场营销组合的影响为16.5%,计算为100% -16.5%,那么83.5%是影响学生选择在SIT Adzkia Sukabumi学习的另一个因素
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引用次数: 0
STUDENT RESPONSES TO THE ONLINE LEARNING PROCESS FOR CAPITA SELECTA EDUCATION MANAGEMENT COURSES 学生对capita精选教育管理课程在线学习过程的反应
Pub Date : 2022-12-31 DOI: 10.15575/isema.v7i2.18672
Muh. Arafah, Sedya Santosa, Heldy Ramadhan Putra
This research focuses on the Kapita Selecta Education Management course which is conducted online. The aim of this research is to find out student responses before and after attending online lectures, especially related to the effectiveness and efficiency of online courses and student responsibilities in doing assignments online. The implementation of this online activity was only carried out for 4x meetings and 12x meetings were conducted face-to-face. This research uses quantitative methods. Data collection techniques were carried out through a google form questionnaire and continued with quantitative descriptive data analysis. The result is that online learning is quite effective and efficient to replace face-to-face lectures. Online learning increases enthusiasm and responsibility in doing assignments on time in the Kapita Selecta Education Management course. Online learning can be used as an alternative to overcome the problem of effective and efficient meetings between lecturers and students.
本研究的重点是Kapita Selecta教育管理课程,该课程是在线进行的。本研究的目的是了解学生在参加网络课程前后的反应,特别是与网络课程的有效性和效率以及学生在网上做作业的责任有关。该在线活动的实施只进行了4次会议,面对面会议进行了12次会议。本研究采用定量方法。数据收集技术通过谷歌表格问卷调查进行,并继续定量描述性数据分析。其结果是,在线学习是相当有效和高效的,以取代面对面的讲座。在线学习提高了在Kapita Selecta教育管理课程中按时完成作业的热情和责任感。在线学习可以作为一种替代方法来克服教师和学生之间有效和高效的会议问题。
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引用次数: 0
PERAN MANAJERIAL KEPALA SEKOLAH DASAR DALAM MENINGKATKAN KREATIVITAS PEMBELAJARAN BAGI GURU 小学校长在提高教师学习创造力方面的管理作用
Pub Date : 2022-12-31 DOI: 10.15575/isema.v7i2.16807
N. Safitri, D. Darsinah
The principal of the elementary school is the leader in thw basic education unit whose task is to carry out the management of the elementary education unit he leads. The principal of the elementary school is the leader in the basic education unit whose task is to carry out the management of the basic education unit he leads. A good principal can shape the learning carried out by teachers is also good, resulting in good student and teacher achievement. The role of the principal as a manager can assist in increasing the creativity of teaching teachers to produce quality students. This study aims to describe the principal’s strategy in planning programs, organizing, mobilizing and supervising school programs in increasing learning creativity for teachers. This research is a case study using a qualitative descriptive approach. Data was collected by means of observation, inteviews and documentation. The results of this study indicate that the managerial role of elementary school principals in increasing learning creativity for teachers has been going well with the roles og: (1) planning an activity program bu detailing the needs of students and education personnel, planning a curriculum that will run well, and creating a cultural climate that conducive; (2) create an organizational structure that involves parents through the school committee and completes the necessary infrastructure; (3) setting a good and calm example at work, motivating and rewarding personnel both morally and materially, improving welfare and involving educational staff in training; (4) leading and supervising in order to improve the school goals that were formulated together.
小学校长是基础教育单位的领导者,其任务是对其所领导的基础教育单位进行管理。小学校长是基础教育单位的领导者,其任务是对其所领导的基础教育单位进行管理。一个好的校长可以塑造好的老师所开展的学习,从而产生好的学生和老师的成绩。校长作为管理者的角色可以帮助提高教学教师的创造力,培养出高素质的学生。本研究旨在探讨校长在计划、组织、动员及监督学校计划以提升教师学习创造力的策略。本研究是一个使用定性描述方法的案例研究。通过观察、访谈和文献资料收集数据。本研究结果显示,小学校长在提高教师学习创造力方面的管理角色表现良好,主要表现在:(1)规划活动计划,但要详细说明学生和教育人员的需求,规划良好的课程,并创造有利于教师学习创造力的文化氛围;(2)通过校委会建立家长参与的组织架构,完善必要的基础设施;(三)以身作则,以身作则,从精神上和物质上激励和奖励员工,提高福利待遇,让教育工作者参加培训;(4)领导和监督共同制定的学校目标。
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引用次数: 0
GAYA KEPEMIMPINAN KEPALA SEKOLAH DALAM MENGAMBIL KEPUTUSAN 校长在决策方面的领导风格
Pub Date : 2022-12-31 DOI: 10.15575/isema.v7i2.20429
Muhammad Affandi, Muchammad Eka Mahmud, M. Kusasi
The background of this research is the principal's leadership style in implementing his leadership in making decisions. The purpose of this study was to find out how the principal's leadership style in making decisions and how the process of taking and the basics in making decisions and the obstacles that occur when making decisions in high school institutions throughout the city of Samarinda. The type of this research is phenomology qualitative research, with data collection techniques of observation, interviews and decomentation. Data analysis techniques in the form of data condensation and data validity test. The objects of this research are principals, vice principals and educators as well as education staff throughout the city of Samarinda. The results showed: (1) that the principal's leadership style in making decisions is a charismatic leadership style used by the principal of SMA Negeri 5 Samarinda while SMA Islam Bunga Bangsa has a democratic leadership style, (2) the process of making decisions by involving teachers and some teachers, with the basic process of making decisions by the principal of SMA Negeri 5 Samarinda and SMA Islam Bunga Bangsa by involving intuition and the opinions of other parties, models in making decisions using data and facts in making decisions. (3) the inhibiting factor in making decisions is the difference in character and the rules that sometimes do not match between the SMA Negeri 5 Samarinda school and the education office of the province of East Kalimantan, while the inhibiting factor at SMA Islam Bunga Bangsa is due to the density of activities at school, intra-curricular activities schools, foundation activities and activities with external institutions at the same time, besides that the inhibiting factor is the individual character of teachers and school staff in completing the tasks given by the principal of SMA Islam Bunga Bangsa.
本研究的背景是校长在实施领导决策时的领导风格。本研究的目的是找出校长在决策中的领导风格,以及在整个萨马林达市的高中机构中,决策的过程和决策的基础以及决策时出现的障碍。本研究类型为物候定性研究,数据收集采用观察法、访谈法和分解法。数据分析技术以数据浓缩和数据效度检验的形式出现。本研究的对象是整个萨玛林达市的校长、副校长和教育工作者以及教育工作人员。结果表明:(1)校长在决策中的领导风格是SMA Negeri 5 Samarinda校长使用的魅力型领导风格,而SMA Islam Bunga Bangsa则是民主的领导风格;(2)教师和部分教师参与决策的过程,与SMA Negeri 5 Samarinda校长和SMA Islam Bunga Bangsa校长参与直觉和其他各方意见的基本决策过程相同;用数据和事实来做决策。(3) SMA Negeri 5 Samarinda学校与东加里曼丹省教育厅之间的性格差异和规则有时不匹配是决策的抑制因素,而SMA Islam Bunga Bangsa学校的抑制因素是由于校内活动、课程内活动学校、基金会活动和与外部机构的活动同时进行的密度。此外,阻碍因素是教师和学校工作人员在完成SMA Islam Bunga Bangsa校长赋予的任务时的个性。
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引用次数: 1
HUBUNGAN MANAJEMEN KONSELING ONLINE DAN KOMPETENSI TEKNOLOGI INFORMASI DAN KOMUNIKASI GURU BIMBINGAN KONSELING 在线咨询管理与信息技术和沟通教师咨询指导
Pub Date : 2022-12-31 DOI: 10.15575/isema.v7i2.14599
Neng Gustini, T. Ibrahim, Walid Ependi Pratama
The digital era as the impact of the science and technology revolution is a necessity that cannot be avoided by humans. In addition, the Covid-19 pandemic has caused learning to be diverted through online media. Not only subject teachers, but BK teachers also get the impact of technological developments and the covid-19 pandemic at the same time. This study aims to determine the relationship between cybercounseling management and the digital competence of guidance and counseling teachers at Madrasah Tsanawiyah, Ciamis Regency. This research is descriptive, the approach used is quantitative with the type of correlation. The technique of data collection is done by using a questionnaire technique (questionnaire). The data analysis technique was carried out in stages, starting from the validity test and the data reliability test. Then a statistical analysis was carried out consisting of a partial analysis per indicator and variable interpretation. Then the correlation analysis was carried out including the normality test of the data, the linearity test of the data, the correlation test, and the coefficient of determination test. From the results of data analysis, it was found that the Pearson correlation was 0.756. Based on the correlation coefficient interpretation table, 0.756 is in the interval 0.60 - 0.799, or is included in the strong category, it can be concluded that the relationship between cybercounseling management and the digital competence of BK teachers in MTs Kab. Ciamis has a strong relationship.
数字时代作为科技革命的冲击,是人类无法回避的必然。此外,2019冠状病毒病大流行导致学习被网络媒体转移。不仅是学科教师,BK教师也同时受到技术发展和新冠疫情的影响。本研究旨在确定沙那维耶伊斯兰学校辅导教师的数位能力与网路辅导管理之间的关系。本研究是描述性的,使用的方法是定量与相关类型。数据收集技术是通过使用问卷调查技术(questionnaire)来完成的。数据分析技术是分阶段进行的,从效度检验和数据信度检验开始。然后进行了统计分析,包括每个指标的部分分析和变量解释。然后进行相关分析,包括数据的正态性检验、线性检验、相关检验和决定系数检验。从数据分析结果来看,Pearson相关系数为0.756。根据相关系数解释表,0.756处于0.60 - 0.799区间,或属于强范畴,可以得出网络咨询管理与mt Kab BK教师数字化能力之间的关系。Ciamis的关系很好。
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引用次数: 1
ANALISIS KINERJA PROSES PENDIDIKAN DALAM PERSPEKTIF 7’S MC-KINSEY 教育过程分析从7s s -金赛的角度来看
Pub Date : 2022-12-31 DOI: 10.15575/isema.v7i2.20344
Liana Ariesha Khoerudin, Pepen Supendi
The effectiveness of a school organization is influenced by how appropriate its actions are to the environment because the environment is always changing. Therefore, in organizations, especially managers, they are required to always monitor environmental changes and respond appropriately through various adjustments, both regarding structure, technology, processes, and the behavior of each member towards better development. This study aims to analyze what factors are the sources and strengths for the development of school organizations using the 7S McKinsey Framework method. This research is a qualitative research using the 7S McKinsey Framework method approach, data collection is done by means of interviews and observations. The results found that the Tahfidz Qur'an Islamic Junior High School was able to survive by making breakthroughs of the innovation through creative ideas that were visionary, then supported by the full role of managers, knowledge and management skills of foundation coaches and school principals. So that it can develop across the comfort zone.
学校组织的有效性受到其行动对环境的适应性的影响,因为环境总是在变化的。因此,在组织中,尤其是管理者,他们需要始终监测环境的变化,并通过各种调整做出适当的反应,无论是在结构、技术、过程还是每个成员的行为方面,以实现更好的发展。本研究旨在使用7S麦肯锡框架方法分析学校组织发展的来源和优势因素。本研究是采用7S麦肯锡框架方法的定性研究,数据收集是通过访谈和观察的方式完成的。结果发现,Tahfidz古兰经伊斯兰初中能够生存下来,是因为通过富有远见的创意,在管理者的充分作用、基础教练和学校校长的知识和管理技能的支持下,取得了创新的突破。这样它就可以跨越舒适区发展。
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引用次数: 0
UPAYA MENINGKATKAN INFRASTRUKTUR PEMBELAJARAN DAN LINGKUNGAN UNTUK BERKELANJUTAN PRAKTIK MUTU PENDIDIKAN 努力改善学习基础设施和环境,以提高教育质量实践
Pub Date : 2022-12-31 DOI: 10.15575/isema.v7i2.18626
Maksum Utsman, Bahtiar Bahtiar, Nurul Yakin
ABSTRACTThe current study examines the state of the learning environment and infrastructure, along with their effect on teaching and learning activities and the extent to which they are maintained. This study uses a descriptive survey design paradigm. Respondents consisted of madrasah in the Darul NW Kamal Kembang Kerang Islamic boarding school with 5 madrasa principals and 127 teachers who were randomly selected using a multi-stage sampling technique from a group of 5 madrasah in the Darul Kamal Islamic boarding school Kembang Kerang environment. Data was collected using the Learning Environment Management Questionnaire (LEMQ), Teacher Instructional Task Performance Assessment Scale (SPKTIG), and Principal Interview Guidelines (IGP). The study revealed that teachers' perceptions of the quality of learning facilities and environments ranged from 41 to 60.5%, while schools with inadequate quality ranged from 19 to 59%. This implies that quality assurance practices are at the average level in secondary schools. The results also showed that there was a significant relationship between teachers' instructional tasks and students' academic performance (r = 0.645 at p<0.05). The study concludes that schools and other stakeholders in education must effectively collaborate and contribute significantly to the development of infrastructure and learning environments, so as to create a work environment that is more conducive to the practice of ensuring sustainable high-quality education in secondary schools.Key words: Infrastructure, Learning Environment, Quality of Education
摘要当前的研究考察了学习环境和基础设施的状态,以及它们对教学和学习活动的影响以及它们被维护的程度。本研究采用描述性调查设计范式。受访者包括Darul NW Kamal Kembang Kerang伊斯兰寄宿学校的伊斯兰学校,其中有5名伊斯兰学校校长和127名教师,他们是通过多阶段抽样技术从Darul Kamal伊斯兰寄宿学校Kembang Kerang环境中的5所伊斯兰学校随机选择的。使用学习环境管理问卷(LEMQ)、教师教学任务绩效评估量表(SPKTIG)和校长访谈指南(IGP)收集数据。研究显示,教师对学习设施和环境质量的看法在41%至60.5%之间,而学校质量不足的比例在19%至59%之间。这意味着中学的质素保证措施处于平均水平。结果还显示,教师的教学任务与学生的学业成绩之间存在显著的相关关系(r = 0.645, p<0.05)。该研究的结论是,学校和教育的其他持份者必须有效合作,为基础设施和学习环境的发展作出重大贡献,从而创造一个更有利于确保中学可持续高质量教育的工作环境。关键词:基础设施,学习环境,教育质量
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引用次数: 0
IMPLEMENTASI MANAJEMAN PESERTA DIDIK DALAM MENINGKATKAN MUTU 改进学习者管理的实施
Pub Date : 2022-12-31 DOI: 10.15575/isema.v7i2.20003
Irwan Fathurrochman, Oktafian Histori S
In madrasah, student management can be a place to raise standards and performance. In order for educational institutions to measure the success of student achievement, students are properly supervised. Student management is an initiative to manage children from the time they start school until they graduate. Planning, mentoring, evaluation, and transfer are student management tasks that must be completed before graduation. The purpose of this study was to find out how the management of students at SDIT Ummatan Wahidah. The research methodology is a qualitative research method with a phenomenon-oriented approach in conducting research. information was collected through observation, interviews, and documentation studies. The findings of the study indicate that SDIT Ummatan Wahidah was established for 10 years creating outstanding students with the concept of student management at SDIT Ummatan Wahidah through student planning activities, student development, student evaluation, and transfers.
在伊斯兰学校,学生管理可以是一个提高标准和表现的地方。为了让教育机构衡量学生成绩的成功,学生受到适当的监督。学生管理是一项对孩子从入学到毕业进行管理的举措。规划、辅导、评估、转学是毕业前必须完成的学生管理任务。本研究的目的是找出如何管理的学生在SDIT Ummatan Wahidah。研究方法是一种定性研究方法,以现象为导向进行研究。通过观察、访谈和文献研究收集信息。研究结果表明,SDIT Ummatan Wahidah建立了10年,在SDIT Ummatan Wahidah通过学生策划活动,学生发展,学生评估和转学,以学生管理的理念培养了优秀的学生。
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引用次数: 1
HUBUNGAN KEPEMIMPINAN KEPALA MADRASAH DENGAN CITRA LEMBAGA 马德拉斯校长与学校形象的领导关系
Pub Date : 2022-12-31 DOI: 10.15575/isema.v7i2.19328
A. Suryana, Zenda Kirana
A leader in educational institutions is often the attention of experts, in this case, especially with regard to the leadership of the head of the madrasa as the main person in charge of the existence of an educational institution, the problem in this study is how the leadership of the head of the madrasa in improving the good image of the institution in the eyes of the community. This study aims to determine the relationship between Madrasah Principal Leadership and Institutional Image at State Madrasahs in Sumedang Regency. This research method uses a quantitative approach with the type of correlational method. Based on the results of the study, it showed that the leadership of the Head of State Madrasahs in Sumedang Regency included very high qualifications, namely 4.26 in the interval range of 4.20 – 5.00. The image of the institution is included in the very high qualification of 4.29 which is found in the interval range of 4.20 - 5.00. The results obtained from the correlation of the significance of the relationship between the leadership of the madrasah principal and the image of the institution obtained 0.000. Therefore, the value of 0.000 <0.005 and the value of the correlation coefficient of 0.528 is in the interval value of 0.51 - 0.75, which means that the leadership of the madrasa head has a very strong relationship with the image of the institution. Then the coefficient of determination R Square 0.278 means that the contribution of the leadership variable of the madrasa principal to the image of the institution is 27.8%
一个教育机构的领导者往往是专家们所关注的,在这种情况下,尤其是关于作为一个教育机构存在的主要负责人的伊斯兰学校校长的领导,本研究的问题是伊斯兰学校校长的领导如何在社会上改善该机构在社会中的良好形象。本研究旨在确定苏美当县州立伊斯兰学校校长领导与机构形象之间的关系。本研究方法采用定量方法与类型相关法。根据研究结果,Sumedang县国家伊斯兰学校校长的领导资格非常高,在4.20 - 5.00区间内为4.26分。该机构的形象包含在4.29的非常高的资格中,该资格在4.20 - 5.00的区间内找到。从伊斯兰学校校长的领导与机构形象之间关系的显著性的相关得到的结果得到0.000。因此,0.000 <0.005的值和相关系数0.528的值处于0.51 - 0.75的区间值,这意味着伊斯兰学校校长的领导地位与学校形象的关系非常强。那么决定系数R平方0.278意味着伊斯兰学校校长的领导变量对机构形象的贡献为27.8%
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引用次数: 0
BUDAYA ORGANISASI DALAM MEMBANGUN KEMANDIRIAN PONDOK PESANTREN MODERN 在现代寄宿学校建立自力更生的组织文化
Pub Date : 2022-12-31 DOI: 10.15575/isema.v7i2.17926
Anis Mahatika, Jamilus Jamilus
This study aims to describe the organizational culture in building the independence of the Modern Islamic Boarding School Al-Kautsar Muhammadiyah Sarilamak Regency of Fifty Cities. This research uses a phenomenological approach. Data collection techniques used are unstructured interviews, observation, and documentation studies. Then the technique of collecting informants with snowball sampling technique. Furthermore, the data analysis technique used is the Miles and Huberman model, the stages of this model are data reduction, data presentation, and conclusion drawing and data verification. Meanwhile, to test the validity of the data, the researchers used data triangulation techniques. The results of the study show that the organizational culture applied in building the independence of Islamic boarding schools, namely 1) Instilling Islamic values that can increase the independence of students; 2) Applying language days to students; 3) Instilling the values of discipline; 4) Improve work ethic; 5) Forming the entrepreneurial spirit of students; 6) Establish nine business units to build pesantren independence; 7) Establishment of Sharia Microfinance Institutions for community empowerment and pesantren independence
本研究旨在描述现代伊斯兰寄宿学校Al-Kautsar Muhammadiyah Sarilamak Regency of Fifty Cities的独立性建设中的组织文化。本研究采用现象学方法。使用的数据收集技术包括非结构化访谈、观察和文献研究。然后采用滚雪球抽样技术收集告密者。此外,使用的数据分析技术是Miles和Huberman模型,该模型的阶段是数据约简,数据呈现,得出结论和数据验证。同时,为了测试数据的有效性,研究人员使用了数据三角测量技术。研究结果表明,组织文化在伊斯兰寄宿学校独立性建设中的应用,即:1)灌输能够提高学生独立性的伊斯兰价值观;2)为学生开设语言日;3)灌输纪律的价值观;4)提高职业道德;5)培养学生的创业精神;6)设立9个事业部,建立业务独立性;7)建立伊斯兰小额信贷机构,促进社区赋权和妇女独立
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引用次数: 0
期刊
Jurnal Isema : Islamic Educational Management
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