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Pemanfaatan Media Sosial (Digital Marketing) untuk Pemasaran Produk UMKM UMKM产品营销的社交媒体(数字营销)利用
Pub Date : 2023-05-16 DOI: 10.30640/cakrawala.v2i2.1001
Muljanto Silajadja, Pamela Magdalena, Trinandari Prasetyo Nugrahanti
For the last decade, promoting a new product has a high cost, which takes a long processing time, then the advertising must go through the phase of designing and printing. In the time being, the marketing process has a short time penetrating the newly market sharing because of social media, when Indonesia has become enormous of using social media. By exploring the phenomenon of social media as a marketing medium, this paper is aimed to provide a brief explanation of the usefulness of social media for the empowerment of the regional community. The collection of data analysis has been held in small-medium enterprises in Indonesia from 2020 until 2022 as anticipated the pandemic's effect, where the national economy has collapsed with a high probability of bankruptcy in all sectors. Considering the economic impact, all regional community has concerns with social media as a new business tool media as an innovative and creative marketing process; the fundamental motive is to keep the existing business as usual activity. All the previous research has proven that the volatile existence of a small-medium enterprise is a vital indicator of keeping a sustainable business in the long term. Then this is supported by the high dynamic pattern of demand, particularly the quick response preferences and small production capacity as a handicap for reaching the economic scale. As a comprehensive explanation, this recommendation is to push on the high government intention of fixing the empowering regulation in marketing, operational and financing activity because of the high level of weakness aspect in this sector.
在过去的十年里,推广一种新产品的成本很高,需要很长的处理时间,然后广告必须经过设计和印刷阶段。目前,由于社交媒体的存在,营销过程在短时间内渗透到新的市场份额中,印尼已经成为使用社交媒体的大国。通过探索社交媒体作为营销媒介的现象,本文旨在简要解释社交媒体对区域社区赋权的有用性。根据预计到的疫情影响,从2020年到2022年,在印度尼西亚的中小企业中进行了数据分析收集,印尼的国民经济已经崩溃,所有部门都很有可能破产。考虑到其经济影响,各地区社区都关注社交媒体作为一种新的商业工具,媒体作为一种创新和创造性的营销过程;其根本动机是保持现有业务的正常活动。以往的研究都证明,中小企业的不稳定性是企业长期可持续发展的重要指标。然后,需求的高动态模式,特别是快速反应偏好和小生产能力作为达到经济规模的障碍,支持了这一点。作为一个全面的解释,这一建议是为了推动政府在营销、运营和融资活动中修正授权监管的高意图,因为这一领域的弱点程度很高。
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引用次数: 0
Bakti Sosial Untuk Meningkatkan Motivasi Pasien Penderita Kanker di Rumah Pejuang Kanker Ambu 为改善Ambu癌症斗士家中癌症患者的动力而进行的慈善活动
Pub Date : 2023-05-16 DOI: 10.30640/cakrawala.v2i2.1002
Fadli Agus Triansyah, Sandi Jembar Wijaya, Rini Melani, Erna Dwi Jayanti, Nurhuda Teapon
Cancer is defined as a disease that originates from the progressive and abnormal growth of body cells. This condition is caused by changes in deoxyribonucleid acid (DNA), so that cells lose their normal function. This service aims to provide motivation to cancer sufferers at the Ambu Cancer Fighting House to increase their zest for life and provide happiness to cancer sufferers. Some of the activities carried out were painting classes, cooking classes, wishing trees and provision of basic necessities. Based on some of the activities carried out, it is hoped that some changes will occur, namely increasing the motivation of younger cancer fighters, increasing the ability of younger cancer fighters in painting, increasing the ability of younger cancer fighters in cooking, increasing the confidence of younger cancer fighters that hope is always there and lightens the burden on managers by providing basic food donations.
癌症被定义为一种源于身体细胞进行性和异常生长的疾病。这种情况是由脱氧核糖核酸(DNA)的变化引起的,因此细胞失去了正常的功能。这项服务旨在为安布抗癌之家的癌症患者提供动力,增加他们对生活的热情,并为癌症患者提供快乐。开展的一些活动包括绘画班、烹饪班、许愿树和提供基本必需品。通过开展的一些活动,希望能够发生一些变化,即增加年轻癌症战士的动力,提高年轻癌症战士的绘画能力,提高年轻癌症战士的烹饪能力,增加年轻癌症战士的信心,希望总是在那里,并通过提供基本的食物捐赠减轻管理人员的负担。
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引用次数: 0
Peningkatan Kualitas Penulisan Skripsi Bagi Mahasiswa STIA Muhammadiyah Selong 提高了学生夏·穆罕默德的写作质量
Pub Date : 2023-05-16 DOI: 10.30640/cakrawala.v2i2.1000
Robyan Bafadal
Writing a thesis is still a mandatory requirement for obtaining a bachelor's degree. Even though at this time there are many non-thesis pathways that are graduation requirements, generally in Higher Education (PT) it is still a must. Then writing a thesis becomes a difficulty for students, not a few even drop out of campus because of difficulty writing a thesis. Therefore, the purpose of this community service activity is to help students prepare their thesis so as to improve its quality. So students can write a thesis according to their interests when studying. Students write their own thesis and do not use the services of other people in writing thesis. Using the services of other people in writing thesis certainly reduces the authority and intellect of students. The method or stages used to solve the target activity problem are as follows. Outreach to students about the requirements for thesis writing, Provision of Material on Procedures for Writing Thesis, Training, Assistance, and Thesis Writing Simulation. Students who took part in this activity looked enthusiastic because writing a thesis was a new world for them. The enthusiasm of the participants was seen from their persistence in following the material from the beginning to the end of the service. The fruit of enthusiasm and persistence in following the course of the event resulted in an understanding regarding how to write a good thesis marked by increased quality and faster completion time.
写论文仍然是获得学士学位的强制性要求。尽管目前有许多非论文途径是毕业要求,但通常在高等教育(PT)中,它仍然是必须的。然后写论文成为一个困难的学生,不少人甚至辍学,因为写论文困难。因此,这次社区服务活动的目的是帮助学生准备论文,以提高论文的质量。所以学生在学习的时候可以根据自己的兴趣写论文。学生写自己的论文,不使用其他人的服务在写论文。利用别人的服务来写论文肯定会降低学生的权威和智力。用于解决目标活动问题的方法或阶段如下。向学生介绍论文写作的要求,提供论文写作程序的材料,培训,协助和论文写作模拟。参加这次活动的学生们看起来都很热情,因为写论文对他们来说是一个新的世界。从服务开始到结束,参与者都坚持遵循材料,可以看出他们的热情。热情和坚持的成果,在事件的过程中,导致了对如何写一篇好论文的理解,标志着提高质量和更快的完成时间。
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引用次数: 0
Workshop Ketahanan Pangan Pemberdayaan Komoditi Pisang Sebagai Olahan Brownise Pisang 香蕉产品安全食品研讨会作为香蕉棕块加工
Pub Date : 2023-05-15 DOI: 10.30640/cakrawala.v2i2.995
Alif Achadah, Muhamad Imron, M. Wildan Hafidz, Abdurrahman Sholeh
Real Work Lecture (KKN) is a community service activity that is packaged in academic activities under the auspices of educational institutions, in this case Higher Education (PT), both private and public. With this activity, it is hoped that the KKN participants, who in this case are students, can mix and implement the knowledge gained during the learning process at the academic bench. Another objective in the implementation of KKN is to raise student and lecturer awareness, in this case the academic community is related to problems that exist in the social environment, to participate in the development of human resources and natural resources so that they can trigger the development of social life in society. This Community Service activity in the form of KKN provides assistance in Sidodadi Village which is carried out in the form of an in-person workshop. Meetings with the target community were held to check the readiness of the target community as well as provide socialization regarding the benefits, various examples of processed banana products, as well as provide information regarding the nutritional value of bananas
实际工作讲座(KKN)是一种社区服务活动,它被包装在教育机构的学术活动中,在这种情况下,高等教育(PT),私立和公立。通过这个活动,希望KKN的参与者,在这个案例中是学生,可以将在学习过程中获得的知识在学术台上混合和应用。实施KKN的另一个目标是提高学生和讲师的意识,在这种情况下,学术界是与社会环境中存在的问题有关,参与人力资源和自然资源的开发,使其能够触发社会生活的发展。KKN形式的社区服务活动在Sidodadi村提供援助,以面对面讲习班的形式进行。与目标社区举行了会议,以检查目标社区的准备情况,并就香蕉加工产品的好处、各种例子进行社会化,并提供关于香蕉营养价值的资料
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引用次数: 0
Kualitas Produk Olahan Tomat Untuk Meningkatkan Minat Beli Konsumen Pada UMKM Di Desa Kotapulu Kecamatan Dolo Kabupaten Sigi 番茄加工产品的质量,以提高消费者对Sigi区的UMKM镇居民的兴趣
Pub Date : 2023-05-15 DOI: 10.30640/cakrawala.v2i2.998
Siti Handayani R. Dahab, Farid Farid, Anisah Anisah
This service activity aims to add insight and knowledge to business actors regarding product quality to increase consumer buying interest in their products with the importance of labeling, packaging and marketing in order to increase added value, profit and product sales. MSMEs in Kotapulu village are quite developed, but the packaging and labels used are still very simple, the marketing techniques used are also not optimal, they only market to stall owners and market traders around the village. The method used in this activity is brief counseling and training. The purpose of implementing this community service activity is to introduce through counseling and training activities to MSMEs in Kotapulu village so that they can become more familiar with product labeling and packaging as well as good and attractive marketing techniques so as to increase consumer buying interest.
这项服务活动的目的是增加对产品质量的洞察力和知识,以增加消费者对其产品的购买兴趣,以及标签,包装和营销的重要性,以增加附加值,利润和产品销售。Kotapulu村的中小微企业相当发达,但使用的包装和标签仍然非常简单,使用的营销技术也不理想,他们只向村庄周围的摊主和市场贸易商销售。在这个活动中使用的方法是简短的咨询和培训。实施这项社区服务活动的目的是通过咨询和培训活动向Kotapulu村的中小微企业介绍产品标签和包装,以及良好和有吸引力的营销技巧,从而增加消费者的购买兴趣。
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引用次数: 0
Membangun Ketahanan Keuangan Keluarga Melalui Literasi Keuangan Di Desa Kotapulu 在下城建立家庭财务素养
Pub Date : 2023-05-15 DOI: 10.30640/cakrawala.v2i2.997
Siti Roziana, Farid Farid, Anisah Anisah
This activity aims to increase the understanding and knowledge of housewives in calculating and recording household cash receipts and disbursements properly so that there are no expenditures that are greater than income. So that the family's financial condition is always sufficient and has savings/investments for future needs, so that prosperity for the family is realized. The method used in this activity is by conducting discussions and coordination in advance with the village head and housewives. Participants take part in socialization with the classical method of providing material and followed by a question and answer session and practice/practice; presents a working paper that is filled according to the real conditions of the participants. The activity participants are housewives who do not work, housewives who work, and housewives who have their own business with an average educational background up to high school, as well as an economic background.
这项活动的目的是增加家庭主妇在正确计算和记录家庭现金收入和支出方面的理解和知识,以便不出现支出大于收入的情况。这样,家庭的经济状况就总是充足的,并有储蓄/投资以备将来之需,从而实现家庭的繁荣。该活动采用的方法是事先与村长和家庭主妇进行讨论和协调。参与者通过提供材料的经典方法参与社会化,随后是问答环节和练习/练习;根据参与者的实际情况填写一份工作文件。该活动的参与者是没有工作的家庭主妇、有工作的家庭主妇、拥有自己的事业的家庭主妇,这些家庭主妇的平均学历为高中以上,而且有经济背景。
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引用次数: 0
Strategi Penjualan Produk UKM Berbasis Lorong 基于通道的中小产品销售策略
Pub Date : 2023-05-11 DOI: 10.30640/cakrawala.v2i2.983
Sewang Sewang, A. Nur Asri Ainun
 The sales strategy of SME products is carried out to determine and analyze efforts to increase sales of SME products, can provide convenience in the process of promotion and buying / selling carried out by SMEs to market products directly or through social media, especially in SMEs Lorong 310 Mariso Village Makassar City, and able to maximize the cost of selling their products. In determining the right sales strategy, there are many important factors to consider, such as the target market the first thing in determining the sales strategy is to know the target market of the product you offer, and the marketing system, as well as the type of product.  Social media is a medium that customers often use to shop. Everyone has social media. Social media is great to use in improving sales strategies. Many customers will see your product with effective accuracy because all types of businesses carried out in this era of globalization all use the internet which can get a wider reach.
中小企业产品的销售策略是为了确定和分析增加中小企业产品销售的努力,可以为中小企业在促销和购买/销售过程中直接或通过社交媒体营销产品提供便利,特别是在望加锡市Mariso村Lorong 310中小企业,能够最大限度地提高销售产品的成本。在确定正确的销售策略时,有许多重要的因素需要考虑,比如目标市场在确定销售策略的第一件事就是要知道你所提供的产品的目标市场,以及营销系统,以及产品的类型。社交媒体是顾客经常用来购物的一种媒介。每个人都有社交媒体。社交媒体在改善销售策略方面很有用。许多客户会看到你的产品与有效的准确性,因为所有类型的业务开展在这个全球化的时代都使用互联网,可以得到更广泛的影响。
{"title":"Strategi Penjualan Produk UKM Berbasis Lorong","authors":"Sewang Sewang, A. Nur Asri Ainun","doi":"10.30640/cakrawala.v2i2.983","DOIUrl":"https://doi.org/10.30640/cakrawala.v2i2.983","url":null,"abstract":" The sales strategy of SME products is carried out to determine and analyze efforts to increase sales of SME products, can provide convenience in the process of promotion and buying / selling carried out by SMEs to market products directly or through social media, especially in SMEs Lorong 310 Mariso Village Makassar City, and able to maximize the cost of selling their products. In determining the right sales strategy, there are many important factors to consider, such as the target market the first thing in determining the sales strategy is to know the target market of the product you offer, and the marketing system, as well as the type of product.  Social media is a medium that customers often use to shop. Everyone has social media. Social media is great to use in improving sales strategies. Many customers will see your product with effective accuracy because all types of businesses carried out in this era of globalization all use the internet which can get a wider reach.","PeriodicalId":261990,"journal":{"name":"Cakrawala: Jurnal Pengabdian Masyarakat Global","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131215134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Meningkatkan Partisipasi Masyarakat Dalam Pengawasan Pemilu 2024 di Desa Pringgajurang Kecamatan Montong Gading Kabupaten Lombok Timur
Pub Date : 2023-05-10 DOI: 10.30640/cakrawala.v2i2.976
Ratna Yuniarti, Sandy Ari Wijaya, Moh. Juhad
Supervision of the implementation of democratic elections requires the role of community participation. However, there are still people who are allergic to politics and show an indifferent attitude towards election activities. This is of course a problem that must be resolved. This PKM activity aims to increase community participation in supervising the 2024 elections. The activity that has taken place in Pringgajurang village has run smoothly. The target participants for this activity are first-time voters. To achieve the target of this activity, the team collaborated with Youth Organization Naga Sunting. The results of this PKM activity showed good results. This activity was quite effective as a first step in imparting basic knowledge of the electoral stages to young people.
监督民主选举的实施需要社区参与的作用。但是,对政治过敏、对选举活动漠不关心的人仍然存在。这当然是一个必须解决的问题。这项PKM活动旨在增加社区参与监督2024年选举。在Pringgajurang村举行的活动进行得很顺利。这项活动的目标参与者是首次投票的选民。为了实现这次活动的目标,团队与青年组织那迦苏廷合作。该PKM活性的结果显示出良好的效果。这项活动非常有效,是向年轻人传授选举阶段基本知识的第一步。
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引用次数: 0
PKM Pelatihan Kepemimpinan dan Manajemen Bagi Pengurus Organisasi Santri di Ponpes Al-Amien Bugih Pamekasan PKM对Santri组织的管理人员的领导和管理培训,地点是Ponpes Al-Amien budg pame逃犯
Pub Date : 2023-05-10 DOI: 10.30640/cakrawala.v2i2.980
Muhammad Darrin Zuhri, Moh Kamaluddin, Mohammad Rudiyanto, Syaiful Anam
This article discusses the implementation and results of leadership and management training for the officials of a Santri organization in Ponpes Al-Amien Bugih Pamekasan, Indonesia. The program was conducted to improve the leadership and management skills of Santri organization officials in order to enhance their organizational performance and prepare them for future careers. The training method used in this program was a combination of lectures, discussions, case studies, and simulations, with the aim of providing participants with practical knowledge and skills.The results of the program showed significant improvements in the leadership and management skills of Santri organization officials, including their ability to communicate effectively, manage resources efficiently, and make strategic decisions. Moreover, the program also had a positive impact on the organization's performance, such as increasing the number of members, improving the quality of organizational activities, and enhancing the organization's reputation in the community.The success of the program can be used as an example for other educational institutions to adopt similar programs to enhance the leadership and management skills of their students or santri. However, there are also challenges that need to be addressed, such as limited resources and lack of support from authorities. Collaborative efforts and continuous innovation are needed to overcome these challenges and improve the quality of the training program. In conclusion, the leadership and management training for Santri organization officials in Ponpes Al-Amien Bugih Pamekasan provides significant benefits for participants, organizations, the workforce, and the community as a whole. The program's success and continued improvement can contribute to the advancement of education and leadership and management skills in Indonesia.
本文讨论了印度尼西亚Ponpes Al-Amien Bugih Pamekasan的Santri组织官员领导和管理培训的实施和结果。该计划旨在提高Santri组织官员的领导和管理技能,以提高他们的组织绩效,并为他们未来的职业生涯做好准备。该项目采用讲座、讨论、案例研究和模拟相结合的培训方法,旨在为参与者提供实用的知识和技能。该计划的结果表明,Santri组织官员的领导和管理技能有了显著提高,包括他们有效沟通、有效管理资源和制定战略决策的能力。此外,该计划还对组织的绩效产生了积极的影响,例如增加了成员数量,提高了组织活动的质量,提高了组织在社区中的声誉。该计划的成功可以作为其他教育机构采用类似计划来提高学生或教师的领导和管理技能的范例。然而,也有一些挑战需要解决,例如资源有限和缺乏当局的支持。要克服这些挑战,提高培训项目的质量,需要合作努力和持续创新。总之,Ponpes Al-Amien Bugih Pamekasan为Santri组织官员提供的领导和管理培训为参与者、组织、劳动力和整个社区提供了重大利益。该计划的成功和持续改进可以促进印尼教育、领导和管理技能的进步。
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引用次数: 0
Melalui Gerakan Nasional Revolusi Mental (GNRM) Perkokoh dan Bangun Karakter Bangsa dalam Menyongsong dan Menyukseskan PEMILU dan PILKADA Serentak Tahun 2024 di Kabupaten Bener Meriah 随着全国精神革命运动(gnro)的加强和建立国家的品格,在2024年贝纳地区的选举和选举同时取得成功
Pub Date : 2023-05-10 DOI: 10.30640/cakrawala.v2i2.977
Iskandar Iskandar, Zainal abidin, Murthada Murthada, Budiman Budiman, Seri Mughni Sulubara, Ranti Maulya, Sulistio Ningsih, Desi Purnama Sari, Amrizal Amrizal
First-time voters are first-time citizens. This group of first-time voters is usually those who are students as well as young workers. Novice voter participants do not have experience in participating in simultaneous elections and regional elections in 2024. First-time voters should be educated on how to vote correctly in accordance with the National Movement for Mental Revolution (GNRM). The problem in this research is how do novice voters, especially SMA/SMK/MA equivalent students in Bener Meriah Regency, welcome and succeed the 2024 ELECTIONS and SIMULTANEOUS ELECTIONS through the National Movement for Mental Revolution (GNRM). The purpose of this study was to find out how novice voter participants, especially SMA/SMK/MA equivalent students in Bener Meriah Regency, welcome and succeed the 2024 ELECTIONS and SIMULTANEOUS ELECTIONS through the National Movement for Mental Revolution (GNRM). The method used is a survey method to identify and analyze problems related to the level of ability, understanding and knowledge of SMA/SMK/MA equivalent students in Bener Meriah Regency and another method used is political literacy education for these students through community service activities This. The results of his research are that ELECTIONS and PILKADA simultaneously in 2024, especially in the Bener Meriah Regency area, can be carried out successfully and successfully by SMA/SMK/MA equivalent students in Bener Meriah Regency if they realize the five GNRM programs, namely the Indonesia Serving Movement, the Indonesian Movement Clean, Orderly Indonesia Movement, Independent Indonesia Movement, and United Indonesia Movement.
第一次选民是第一次成为公民。这群第一次投票的人通常是学生和年轻的工人。新选民是指没有参加2024年同时选举和地方选举的经验。应该根据国民精神革命运动(GNRM),对第一次投票的选民进行正确的投票教育。本研究的问题是,新选民,特别是贝纳梅里亚县SMA/SMK/MA同等学历的学生,如何通过全国精神革命运动(GNRM)欢迎和继承2024年选举和同步选举。本研究的目的是通过全国精神革命运动(GNRM)来了解新选民参与者,特别是贝纳梅里亚县SMA/SMK/MA同等学生对2024年选举和同步选举的欢迎和接替情况。使用的方法是一种调查方法来识别和分析与Bener Meriah Regency的SMA/SMK/MA等效学生的能力,理解和知识水平相关的问题,使用的另一种方法是通过社区服务活动对这些学生进行政治素养教育。他的研究结果是,在2024年,特别是在Bener Meriah Regency地区,如果SMA/SMK/MA同等学生实现了五个GNRM项目,即印度尼西亚服务运动,印度尼西亚运动清洁,有序印度尼西亚运动,独立印度尼西亚运动和统一印度尼西亚运动,那么他们可以成功地进行选举和PILKADA,特别是在Bener Meriah Regency。
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引用次数: 1
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Cakrawala: Jurnal Pengabdian Masyarakat Global
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