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Risk Factors Discriminating Online Metropolitan Women Shoppers 歧视都市女性网购者的风险因素
Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7909-0.ch057
G. Rajini, M. Krithika
Online shopping has been really male - oriented as the product categories were limited to software, computers, music and computer accessories. As the product category expanded to clothing, food, home care and toys, women started to adopt online shopping. Nowadays there is a massive surge in online shopping particularly among metropolitan women, as they tend to purchase both necessary and discretionary products. According to the report by Associate Chamber of Trade and Industry of India (ASSOCHAM), over 80% of the online shopping is done by metropolitan women shoppers.The present study investigates the prominent perceived risks of employed women in online shopping through a consumer survey and by applying multiple discriminant analysis .The results of the empirical analysis demonstrated that perceived physical risk and product risk were found vital in discriminating the respondents as intermediate or experts in online shopping .Whereas perceived psychological risk, quality risk, Information Security Risk, Time Risk, Delivery Risk, Social Risk, Source Risk and financial risk perception during online purchase adoption contributes comparatively lesser for discrimination. The findings elucidate how marketers can formulate and implement risk-reducing strategies during online purchasing.
网上购物一直以男性为主,因为产品种类仅限于软件、电脑、音乐和电脑配件。随着产品类别扩大到服装、食品、家居护理和玩具,女性开始采用网上购物。如今,网上购物激增,尤其是在都市女性中,因为她们倾向于购买必需品和非必需品。根据印度贸易和工业联合商会(ASSOCHAM)的报告,超过80%的网上购物是由大都市女性购物者完成的。本研究透过消费者问卷调查,并运用多元判别分析方法,探讨在职女性在网路购物中所感受到的风险。实证分析结果显示,身体风险和产品风险的感知,是区分受访女性为网路购物中级或专家的重要因素,而心理风险、品质风险、资讯安全风险、时间风险、配送风险、社会风险的感知,是区分受访女性为网路购物专家的重要因素。来源风险和财务风险感知对网络购物采用的歧视作用相对较小。研究结果阐明了营销人员如何在网上购物过程中制定和实施降低风险的策略。
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引用次数: 0
A Cyber-Psychological and Behavioral Approach to Online Radicalization 网络激进化的网络心理和行为方法
Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-4053-3.CH012
Reyhan Topal
This chapter attempts to synthesize the mainstream theories of radicalization and the cyber-psychological and behavioral approaches with a view to identifying individuals' radicalization online. Based on the intersections of those two fields, this chapter first elaborates how radical groups use cyberspace with a specific concentration on the so-called cyber caliphate claimed by the Islamic State of Iraq and al-Sham (ISIS). Second, it revisits mainstream theories of radicalization and specifies the psychological and behavioral facets of the radicalization processes proposed by those theories. Following that, it integrates theories of radicalization with cyber-psychological and behavioral explanations of online radicalization to reveal how ISIS's use of cyberspace attracts individuals and facilitates online radicalization.
本章试图综合激进化的主流理论和网络心理学和行为研究方法,以识别个人的网络激进化。基于这两个领域的交叉,本章首先阐述了激进组织如何利用网络空间,并特别关注伊拉克和沙姆伊斯兰国(ISIS)声称的所谓网络哈里发。其次,它重新审视了激进化的主流理论,并详细说明了这些理论提出的激进化过程的心理和行为方面。随后,将激进化理论与网络激进化的网络心理学和行为解释相结合,揭示ISIS如何利用网络空间吸引个人并促进在线激进化。
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引用次数: 1
The Future of Apps 应用的未来
Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7909-0.ch027
Cathrine Linnes, B. Metcalf, Milad Kalantari Shahijan
Apps have the solutions for many things and consumers have them right in their pocket. Just think about a holiday. From the booking of flight tickets, making a hotel reservation, sharing it with your friends, ordering a rental car, paying for apparel, and so on. You can use your smartphone for almost everything these days and most apps are connected with social media sites. Even though many users do not want to pay lots of money for apps, experts still forecast huge growth. There is a big different on how consumers used apps 5 years ago and how they use apps today. Today consumers are demanding apps that can fulfil many different needs and are much more individualized. This high and consuming demand forces the developers the use large amounts of data before they can be able to meet these needs.
应用程序为许多事情提供了解决方案,消费者可以把它们放在口袋里。想想假期吧。从预订机票,预订酒店,与朋友分享,订购租车,支付服装等。如今,你几乎可以用智能手机做任何事情,而且大多数应用程序都与社交媒体网站相连。尽管许多用户不愿为应用支付大量费用,但专家们仍预测应用将出现巨大增长。5年前消费者使用应用的方式和现在有很大的不同。如今,消费者要求应用程序能够满足许多不同的需求,并且更加个性化。这种高消耗的需求迫使开发人员在能够满足这些需求之前使用大量数据。
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引用次数: 0
Building and Maintaining Relationships Through Social Media 通过社交媒体建立和维护人际关系
Pub Date : 1900-01-01 DOI: 10.4018/978-1-4666-8614-4.CH069
A. Agozzino
In recent years, social media tools such as Facebook, Twitter, YouTube, and blogs have rocked the higher education world. No longer is just being present on these mediums enough. Integration of social media tools into daily practices through monitoring, teaching, and collaboration allows those in higher education to build and maintain relationships with key publics. From devising social media goals and objectives to monitoring channels and evaluating efforts, social media can be integrated into the higher education arena. In this chapter, multiple dimensions of social media tools and the various ways those in higher education can integrate those tools into operation are exposed and elaborated upon. In an effort to provide readers with best practices, ideas are shared to present those in higher education with optimal ways to connect, build, and maintain relationships with others both internally and externally.
近年来,Facebook、Twitter、YouTube和博客等社交媒体工具震撼了高等教育界。仅仅出现在这些媒介上已经不够了。通过监测、教学和协作,将社交媒体工具整合到日常实践中,使高等教育工作者能够与关键公众建立并保持关系。从设计社交媒体目标和目的到监控渠道和评估工作,社交媒体可以融入高等教育领域。在本章中,社交媒体工具的多个维度以及高等教育中可以将这些工具整合到操作中的各种方式被暴露和阐述。为了向读者提供最佳实践,我们分享了一些想法,向那些接受高等教育的人展示了与内部和外部他人联系、建立和维护关系的最佳方式。
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引用次数: 0
Safe Distances 安全距离
Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-4763-1.CH002
Shalin Hai-Jew
Online human-to-human (and human-to-robot) hyper-personal relationships have evolved over the years, and their prevalence has broadened the available cyberattack surfaces. With the deployment of malicious socialbots on social media in the virtual and AI-informed embodied socialbots in the real, human interests in socializing have become more fraught and risky. Based on the research literature, abductive reasoning from in-world experiences, and analogical analysis to project into the Fourth Industrial Revolution, this work suggests the importance of greater awareness of the risks in interrelating in the virtual and the real and suggests that there are no safe distances.
多年来,网络上人与人之间(以及人与机器人之间)的超私人关系不断发展,它们的流行扩大了可用的网络攻击面。随着虚拟社交媒体上恶意社交机器人的部署和现实中人工智能的具体化社交机器人的部署,人类对社交的兴趣变得更加担忧和冒险。基于研究文献、来自现实世界经验的溯因推理以及对第四次工业革命的类比分析,这项工作表明了提高对虚拟和现实相互关联风险意识的重要性,并表明没有安全距离。
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引用次数: 1
Cyber Aggression and Victimization Among Emerging Adults 新兴成人中的网络攻击和受害行为
Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7909-0.ch062
Michelle F. Wright
This chapter describes a study with the objective to examine cyber aggression involvement among emerging adults across technologies and relationships. Another purpose was to investigate the bidirectional associations between emerging adults' cyber aggression involvement and adjustment difficulties over four years. Participants were 1,483 emerging adults (Mage = 24.67; 60% female) from Southeastern universities in the United States. Emerging adults completed questionnaires on their cyber aggression involvement and adjustment difficulties. The most frequently utilized digital technologies and tool to harm others were text messages. Ex-friends were frequently involved in cyber aggression. Cyber aggression involvement predicted all adjustment difficulties across four years and all adjustment difficulties predicted cyber aggression involvement, suggesting bidirectional relationships among these variables. There were magnitude differences such that the bidirectional relationships were stronger when predicting all adjustment difficulties from cyber aggression and cyber victimization.
本章描述了一项研究,旨在研究新兴成年人在技术和关系方面的网络攻击参与。另一目的是探讨四年来初出期成人网络攻击涉入与适应困难之间的双向关系。参与者为1483名初生成人(年龄= 24.67;60%为女性),毕业于美国东南部大学。新成人完成网络攻击参与和适应困难问卷。最常用于伤害他人的数字技术和工具是短信。前朋友经常参与网络攻击。网络攻击涉入预测了四年的所有适应困难,而所有适应困难预测了网络攻击涉入,表明这些变量之间存在双向关系。在预测网络攻击和网络受害的所有适应困难时,双向关系更强。
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引用次数: 0
Hacking Well-Being 黑客幸福
Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7909-0.ch034
Luca Argenton, F. Pallavicini, Gabriele Barone, Andrea Zini, Giacomo Garcea, A. Zanacchi, F. Mantovani
Serious Games (SGs) have been able to shape new opportunities for human training and empowerment, imparting knowledge or skills in an engaging and motivating way to a new generation of learners. Further, they can be used to improve the quality of both individual and collective experience. In particular, SGs can nurture positive emotions promote engagement, as well as enhance social integration and connectedness. An in-depth analysis of each of these aspects will be presented in the chapter, with the support of concrete examples and case-analysis. Eventually, a game design practice will be discussed. Knowledge and awareness of hedonic, eudaimonic and social principles improve user-centered design models can be both fundamental to enhance learning effectiveness and retention and to improve players' well-being, contributing to the development of sustainable communities of practices.
严肃游戏(Serious Games,简称SGs)能够为人类培训和授权创造新的机会,以一种吸引人、激励人的方式向新一代学习者传授知识或技能。此外,它们可以用来提高个人和集体体验的质量。特别是,SGs可以培养积极情绪,促进参与,增强社会融合和联系。本章将在具体例子和案例分析的支持下,对这些方面进行深入分析。最后,我们将讨论游戏设计实践。享乐主义、现实主义和社会原则的知识和意识可以改善以用户为中心的设计模式,这对于提高学习效率和留存率,改善玩家的幸福感,促进可持续社区的发展都是至关重要的。
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引用次数: 0
The Use of Social Media in College Recruiting and the Student Job Search 社交媒体在大学招聘和学生求职中的应用
Pub Date : 1900-01-01 DOI: 10.4018/978-1-4666-5174-6.CH011
Amy Diepenbrock, Wanda Gibson
This chapter addresses the gap in the literature regarding employer recruitment of college students, and more specifically, the use of social media in the recruitment and hiring processes by both students and employers. Background information on traditional recruiting strategies is briefly discussed as well as how employers are using social media. Additionally, how millennial college students typically communicate and how they should be using social media in the job search process are addressed. This chapter also includes data from a survey, administered by the authors, of U.S.-based employers who recruit college students with anecdotal information about how they utilize, or do not utilize, social media in their recruiting and hiring practices.
本章解决了关于大学生雇主招聘的文献差距,更具体地说,学生和雇主在招聘和招聘过程中使用社交媒体。简要讨论了传统招聘策略的背景信息,以及雇主如何使用社交媒体。此外,千禧一代大学生通常是如何沟通的,以及他们在求职过程中应该如何使用社交媒体。本章还包括一项由作者管理的调查数据,调查对象是招聘大学生的美国雇主,他们在招聘和雇佣实践中如何利用或不利用社交媒体的轶事信息。
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引用次数: 1
The Lived Experience of Smartphone Use in a Unit of the United States Army 美国陆军某单位智能手机使用的生活体验
Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-0522-8.CH005
G. Gardner
Smartphones bring major changes to the way people gather information and interact. While smartphone use unleashes productivity it also has worrying implications. This study focused on the most important aspects of user experiences of smartphones in an Army work environment. Theory U and systems theory guided the research. This phenomenological study was based on interviews with soldiers of a variety of ages, ranks, and duty positions. While the findings are consistent with other research, it is clear that smartphone use ties to a number of complex leadership challenges. Paradoxical aspects of smartphone use are apparent as it also fosters stress and anxiety. More concerning, such use jeopardizes the development of the traditional military culture of the unit. Current Army policies do not address the concerns expressed by respondents. The results of the study are a call to action for Army leaders and offer a compelling case for transformative change.
智能手机给人们收集信息和互动的方式带来了重大变化。虽然智能手机的使用释放了生产力,但它也有令人担忧的影响。这项研究集中在军队工作环境中智能手机用户体验的最重要方面。U理论和系统论是研究的指导思想。这项现象学研究是基于对不同年龄、军衔和职务的士兵的访谈。虽然这些发现与其他研究结果一致,但很明显,智能手机的使用与许多复杂的领导力挑战有关。智能手机使用的矛盾之处显而易见,因为它也会增加压力和焦虑。更令人担忧的是,这种使用危害了部队传统军事文化的发展。目前的陆军政策没有解决受访者所表达的担忧。这项研究的结果是对陆军领导人的行动呼吁,并为变革提供了一个令人信服的案例。
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引用次数: 3
After Auction's Complete 拍卖完成后
Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7909-0.ch045
Lei Chen, Min Lu, Yanbin Tu
This case study aims to investigate buyers' post-purchase behavior on feedback ratings. From the data collected from eBay, the statistical analysis shows that the average time length that buyers post their feedback after auctions completion is 15.5 days. New sellers and experienced sellers have different chances to receive feedback. New sellers are more likely to receive negative feedback over positive feedback. The distribution of the feedback types (negative, neutral and positive) does not match that of their associated monetary volumes. This case study also demonstrates that inexperienced eBay buyers are more likely to post negative feedback ratings than experienced ones. New and used products attract different ratings in the three feedback types. With word cloud and word frequency analysis, the authors identify common issues associated with each of the three types of feedback. The paper also discusses the managerial implications and recommendations based on these findings.
本案例研究旨在调查购买者对反馈评分的购后行为。从eBay收集的数据来看,统计分析显示,买家在拍卖完成后发布反馈的平均时间长度为15.5天。新卖家和有经验的卖家收到反馈的机会不同。新卖家更有可能收到负面反馈,而不是正面反馈。反馈类型(负面、中性和正面)的分布与它们相关的货币量不匹配。这个案例研究还表明,没有经验的eBay买家比有经验的买家更有可能发布负面反馈评级。新产品和二手产品在三种反馈类型中获得不同的评级。通过词云和词频分析,作者确定了与这三种反馈相关的常见问题。本文还讨论了基于这些发现的管理意义和建议。
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引用次数: 0
期刊
Multigenerational Online Behavior and Media Use
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