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Exploring the impact of mobile marketing tools on the purchase intention of iberian consumers 探索移动营销工具对伊比利亚消费者购买意向的影响
Pub Date : 2024-06-09 DOI: 10.55267/djfm/14679
Sara Teixeira, Ana Nunes
Mobile devices have become an integral part of our daily lives, and people use them for numerous activities, including shopping. As a result, businesses must utilize mobile marketing tools to communicate with their customers and offer personalized and differentiated products. Mobile marketing employs various tools such as location-based services, mobile applications, and mobile e-mail to attract customers and stimulate their interest in purchasing a particular product. This research seeks to identify the mobile marketing tools that influence the Iberian consumer's purchase intention. The study collected data through a questionnaire from Iberian consumers using a non-probabilistic convenience sample. The study results showed that a positive attitude towards mobile marketing is a significant factor that influences the purchase intention of a product or service. The study also revealed that location-based services and mobile applications are the most effective tools in creating a favorable attitude towards mobile marketing and, consequently, the intention of Iberian consumers to purchase a product or service. This investigation aims to provide organizations and researchers with know-how on mobile marketing and the Iberian consumer's purchase intention so that they can make better decisions and encourage further research.
移动设备已成为我们日常生活中不可或缺的一部分,人们使用它们进行包括购物在内的各种活动。因此,企业必须利用移动营销工具与客户沟通,并提供个性化和差异化的产品。移动营销利用基于位置的服务、移动应用程序和移动电子邮件等各种工具来吸引客户,激发他们购买特定产品的兴趣。本研究试图找出影响伊比利亚消费者购买意向的移动营销工具。研究采用非概率便利抽样法,通过对伊比利亚消费者的问卷调查收集数据。研究结果表明,对移动营销的积极态度是影响产品或服务购买意向的重要因素。研究还显示,基于位置的服务和移动应用程序是最有效的工具,能让伊比利亚消费者对移动营销产生好感,进而产生购买产品或服务的意向。这项调查旨在为组织和研究人员提供有关移动营销和伊比利亚消费者购买意向的知识,以便他们做出更好的决策,并鼓励进一步的研究。
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引用次数: 0
Modelling business bankruptcy for audit purposes 为审计目的建立企业破产模型
Pub Date : 2024-05-03 DOI: 10.55267/djfm/14568
José Manuel Pereira, Mário Basto, Cláudia Cunha, A. Silva
To facilitate informed decision-making and foster transparency, stakeholders require access to reliable financial information. Financial audits serve the purpose of assisting companies in achieving success by assuring the accuracy and transparency of their financial statements. However, due to the evolving and increasingly competitive nature of markets, companies may exhibit indicators of financial vulnerability, commonly referred to as "red flags." These warning signs could potentially lead to business failure and bankruptcy. To mitigate such risks, predictive models for assessing the likelihood of business failure have been developed. Such models offer valuable decision-making support for auditors, enabling them to identify and mitigate risks associated with financial distress. The primary objective of this study is to develop a predictive model based on logistic regression and compare its effectiveness with traditional audit opinions. The sample comprises Portuguese small and medium-sized enterprises from the textile sector. Data were collected from the SABI database (Iberian Balance Analysis System). For the years 2017 and 2018, 371 insolvent SMEs and 2412 active SMEs were obtained. Through empirical analysis, it was found that regression models possess greater predictive capability compared to conventional audits. The application of these models significantly enhances the accuracy of assessing a company's financial status, thereby enabling professionals to provide more informed and appropriate opinions.
为促进知情决策和提高透明度,利益相关者需要获得可靠的财务信息。财务审计的目的是通过确保公司财务报表的准确性和透明度来帮助公司取得成功。然而,由于市场的不断发展和竞争的日益激烈,公司可能会表现出财务脆弱性的迹象,即通常所说的 "红旗"。这些警示信号有可能导致企业倒闭和破产。为了降低这种风险,人们开发了评估企业倒闭可能性的预测模型。这些模型为审计人员提供了宝贵的决策支持,使他们能够识别并降低与财务困境相关的风险。本研究的主要目的是开发基于逻辑回归的预测模型,并比较其与传统审计意见的有效性。样本包括葡萄牙纺织业的中小型企业。数据收集自 SABI 数据库(伊比利亚平衡分析系统)。获得了 2017 年和 2018 年 371 家破产中小企业和 2412 家活跃中小企业的数据。通过实证分析发现,与传统审计相比,回归模型具有更强的预测能力。这些模型的应用大大提高了评估公司财务状况的准确性,从而使专业人员能够提供更明智、更适当的意见。
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引用次数: 0
The Impact of Service Quality on Customer Satisfaction: The Mediating Effect of Perceived Price in Thailand Small Medium Enterprises 服务质量对客户满意度的影响:泰国中小企业感知价格的中介效应
Pub Date : 2023-12-26 DOI: 10.55267/djfm/14059
Arwa Chmaitilly
This study investigates the impact of service quality on customer satisfaction, with a special focus on the mediating role of perceived price in the context of Thailand's Small and Medium Enterprises (SMEs). In an era where service quality has become a pivotal factor in differentiating businesses, particularly in the SME sector, understanding its influence on customer satisfaction is crucial. The study also explores how the perception of price plays a mediating role in this relationship, a factor that is particularly relevant in the cost-sensitive market of Thailand. A quantitative research methodology was employed, utilizing a structured questionnaire to collect data from a sample of 324 respondents, comprising customers of various SMEs in Thailand. The questionnaire was designed to measure perceptions of service quality, customer satisfaction, and the perceived price. Statistical analyses, including regression analysis and mediation analysis, were conducted to examine the relationships between these variables. The results of the study are expected to provide insightful implications for SMEs in Thailand, demonstrating how service quality directly influences customer satisfaction and how this relationship is further shaped by the customers' perception of price. This research not only contributes to the academic understanding of these dynamics but also offers practical guidance for SMEs in optimizing their service delivery and pricing strategies to enhance customer satisfaction.
本研究调查了服务质量对客户满意度的影响,特别关注了感知价格在泰国中小企业(SMEs)中的中介作用。在服务质量已成为区分企业(尤其是中小型企业)的关键因素的时代,了解服务质量对客户满意度的影响至关重要。本研究还探讨了价格感知如何在这一关系中发挥中介作用,这一因素在对成本敏感的泰国市场尤为重要。本研究采用了定量研究方法,利用结构化问卷从 324 个受访者样本中收集数据,这些受访者包括泰国各种中小型企业的客户。问卷的设计旨在测量服务质量、客户满意度和感知价格的认知。为研究这些变量之间的关系,进行了包括回归分析和中介分析在内的统计分析。研究结果有望为泰国的中小型企业提供深刻的启示,说明服务质量如何直接影响客户满意度,以及客户对价格的感知如何进一步塑造这种关系。这项研究不仅有助于学术界对这些动态关系的理解,还为中小企业优化服务提供和定价策略以提高客户满意度提供了实际指导。
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引用次数: 0
Understanding the difficulties of leadership in the context of social entrepreneurship 了解社会创业背景下领导力的难点
Pub Date : 2023-12-21 DOI: 10.55267/djfm/14057
Z. Oliveira, Tatiana Monteiro Holanda, S. Teixeira, Sara Teixeira
Female leadership is a new perspective on leadership, as they seek to bring their intrinsic characteristics to the organizational environment. This research aims to verify the difficulties of female leadership, based on the theoretical assumptions that women face in the context of social entrepreneurship. The research is descriptive with a qualitative approach and field research strategy. The data was collected through interviews with representatives of two Brazilian companies based in the state of Ceará. The results reveal that the discrimination faced by women when they are in strategic positions is a recurring fact in the job market, even more so as they are part of a patriarchal society, particularly in Brazil. It is concluded that women still find themselves in an unfavorable environment, which is unaware of their potential, as well as the ability to overcome already exhausted business and organizational models.
女性领导力是领导力的一个新视角,因为她们力求将自身固有的特点带入组织环境中。本研究旨在根据女性在社会创业中面临的理论假设,验证女性领导力的困难。本研究采用定性方法和实地调研策略进行描述性研究。数据是通过采访巴西塞阿拉州两家公司的代表收集的。研究结果表明,妇女在担任战略职位时所面临的歧视是就业市场上经常出现的事实,尤其是在巴西,因为她们是父权制社会的一部分。结论是,妇女仍然处于一个不利的环境中,她们没有意识到自己的潜力以及克服已经用尽的商业和组织模式的能力。
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引用次数: 0
Factors Affecting the Integration of E-Procurement in the Public Sector of Pakistan with an Emphasis on Combating Corruption 影响巴基斯坦公共部门整合电子采购的因素,重点是打击腐败
Pub Date : 2023-12-21 DOI: 10.55267/djfm/14056
Prince Kumar, Abdullah Muhammad Khan, Shahid Aziz
The aim of study to investigates the role of e-procurement technologies to mitigate corruption within the public procurement sector of Pakistan due to which E-procurement can’t be implemented. It examines the factors that contribute to corruption probability in government procurement process. The implementation of E-Procurement, within the public sector represents a significant transformation in the country's governance which serves as a strategic response to enhance transparency, accountability, and efficiency in public procurement processes. In the design of E-procurement adoption, three primary factors were taken into consideration to address obstacles: Monopoly power; Information asymmetry; Transparency and accountability. A survey was distributed to 232 procurement specialists and government suppliers; the approach chosen involves the distribution of a well-structured closed-ended questionnaire to enable quantitative assessment, utilizing a convenience sampling method. Obtained informed consent from participants that ensure participants understand the purpose, procedures, potential risks, and benefits of the research project and voluntarily agree to participate.  The SPSS software was employed to compile the results of multiple regression models. The findings reveal a substantial 76.9% impact of various variables contributing to adaptation of E-procurement. The result indicates that all three-independent variable: Monopoly power, Information asymmetry, transparency & accountability are creating major resistance in implementation of E-procurement in the government organizations which are the major cause of corruption. This research provides valuable insights into enhancing the efficiency and effectiveness of resources within the public sector. As one of the few studies on this topic, it serves as a foundational piece of literature that can guide future research and policymaking endeavors in Pakistan's public procurement landscape. Ultimately, the successful implementation of E-Procurement has the potential to transform how public funds are managed, ensuring greater accountability, transparency, and efficiency in public sector operations.
本研究旨在探讨电子采购技术在减少巴基斯坦公共采购部门腐败现象方面的作用。研究还探讨了造成政府采购过程中腐败概率的因素。在公共部门实施电子采购是国家治理的重大变革,是提高公共采购过程透明度、问责制和效率的战略对策。在设计采用电子采购时,考虑了三个主要因素来解决障碍:垄断力量;信息不对称;透明度和问责制。我们向 232 名采购专家和政府供应商发放了调查问卷;所选择的方法包括发放结构合理的封闭式问卷,以便利用便利抽样法进行定量评估。获得参与者的知情同意,确保参与者了解研究项目的目的、程序、潜在风险和益处,并自愿同意参与。 采用 SPSS 软件编制多元回归模型的结果。研究结果显示,各种变量对电子采购适应性的影响高达 76.9%。结果表明,所有三个自变量垄断权力、信息不对称、透明度和问责制是政府组织实施电子采购的主要阻力,也是导致腐败的主要原因。这项研究为提高公共部门资源的效率和效益提供了宝贵的见解。作为为数不多的有关这一主题的研究之一,它是一篇基础性文献,可以指导巴基斯坦公共采购领域未来的研究和政策制定工作。最终,电子采购的成功实施有可能改变公共资金的管理方式,确保提高公共部门运作的问责制、透明度和效率。
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引用次数: 0
Fintech perception of cooperation or competition with banking 金融科技对与银行业合作或竞争的看法
Pub Date : 2023-11-27 DOI: 10.55267/djfm/13933
Flávio Salgado, Helena Costa Oliveira
Over the past few years, significant industries have modified their operation mode in the markets due to the substantial emergence of information technologies. The changes occur in the interaction with customers, production processes, or implementing strategies. The banking sector is not an exception, and this study focuses on the digital transformations of banks. This paper aims to understand how financial organizations in Portugal are changing to remain competitive while implementing information technologies. The purpose is to study a fintech, that emerged due to the digital transformation of the bank sector, and to understand its relationship with traditional banks, whether it is of cooperation or competition. This case study follows a qualitative methodology based on a semi-structured interview with the CEO of the fintech company nBanks. The fintech companies and banks can collaborate and work together to develop the financial market in Portugal. The relationship between them can be of cooperation instead of competitiveness.
在过去几年里,由于信息技术的大量涌现,重要行业改变了其在市场中的运作模式。这些变化发生在与客户的互动、生产流程或战略实施方面。银行业也不例外,本研究重点关注银行的数字化转型。本文旨在了解葡萄牙的金融组织如何在实施信息技术的同时进行变革,以保持竞争力。目的是研究一家因银行业数字化转型而出现的金融科技公司,并了解其与传统银行之间的关系,是合作还是竞争。本案例研究采用定性方法,对金融科技公司 nBanks 的首席执行官进行了半结构化访谈。金融科技公司和银行可以合作,共同发展葡萄牙的金融市场。它们之间的关系可以是合作而非竞争。
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引用次数: 0
Role of Social Media Marketing in Building Cause-Oriented Campaigns 社会媒体营销在建立公益运动中的作用
Pub Date : 2023-10-09 DOI: 10.55267/djfm/13769
Alfred Riachi
This study investigates the intricate interplay between social media marketing strategies and the success of cause-oriented campaigns. Focusing on the Lebanese context, the research examines how Audience Engagement, Content Strategy, and Influencer Collaboration impact the effectiveness of cause-oriented programs. A quantitative approach is employed, with data collected through an online survey distributed to over 100 respondents in Lebanon. The analysis employs regression analysis to explore the relationships between the predictors and the outcome variable. The findings underscore the pivotal role of Audience Engagement, well-crafted Content Strategies, and strategic collaboration with Influencers in driving the success of cause-oriented campaigns. While shedding light on these critical factors, the study also reveals the limitations and challenges associated with implementing such campaigns in the Lebanese context. The insights from this research contribute to a deeper understanding of the dynamics involved in leveraging social media marketing for cause-oriented initiatives, offering practical recommendations for practitioners in the field.
本研究探讨了社会媒体营销策略与事业导向活动的成功之间错综复杂的相互作用。本研究着眼于黎巴嫩的背景,考察了受众参与、内容策略和影响者协作如何影响公益导向节目的有效性。采用了定量方法,通过向黎巴嫩100多名答复者分发在线调查收集数据。分析采用回归分析探讨预测因子与结果变量之间的关系。研究结果强调了受众参与、精心设计的内容策略以及与影响者的战略合作在推动以事业为导向的活动取得成功方面的关键作用。这项研究在阐明这些关键因素的同时,也揭示了在黎巴嫩范围内执行这种运动的局限性和挑战。本研究的见解有助于更深入地了解利用社会媒体营销进行公益活动的动态,为该领域的从业者提供实用的建议。
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引用次数: 0
The impact of accounting information systems on audit quality: the case of Lebanese SMES 会计信息系统对审计质量的影响:黎巴嫩中小企业的案例
Pub Date : 2023-09-12 DOI: 10.55267/djfm/13675
Sahar Alayli
This research examines the impact of accounting information systems (AIS) on audit quality in Lebanese SMEs. A sample of 123 respondents from Lebanese SMEs was used in the research. The data was collected through a survey questionnaire and analyzed using multiple regression analysis. The research findings indicate that AIS significantly positively impacts audit quality in Lebanese SMEs. Specifically, using AIS enhances the accuracy and reliability of financial information, improving the quality of the audit. In addition, the research reveals that several factors, such as the size of the SME, the level of internal control, and the level of accounting expertise, influence the effectiveness of AIS in improving audit quality. The results of this research have important implications for SMEs in Lebanon, as they suggest that using AIS can help improve audit quality and enhance the company's overall financial performance. Therefore, SMEs in Lebanon should invest in AIS to improve their financial reporting and enhance the quality of their audit. This research contributes to the literature on AIS and audit quality in SMEs, particularly in Lebanon. The findings highlight AIS's importance in improving audit quality and provide insights for SMEs in Lebanon to improve their financial reporting and enhance their overall financial performance.
本研究探讨会计信息系统(AIS)对黎巴嫩中小企业审计质量的影响。研究中使用了来自黎巴嫩中小企业的123名受访者的样本。采用问卷调查的方式收集数据,采用多元回归分析方法进行分析。研究结果表明,AIS显著正向影响黎巴嫩中小企业的审计质量。具体来说,利用AIS系统提高了财务信息的准确性和可靠性,提高了审计质量。此外,研究还发现,中小企业的规模、内部控制水平和会计专业知识水平等几个因素会影响AIS在提高审计质量方面的有效性。本研究的结果对黎巴嫩的中小企业具有重要意义,因为它们表明使用AIS可以帮助提高审计质量并提高公司的整体财务绩效。因此,黎巴嫩中小企业应该投资AIS来改善其财务报告,提高其审计质量。这项研究有助于文献AIS和审计质量的中小企业,特别是在黎巴嫩。研究结果强调了AIS在提高审计质量方面的重要性,并为黎巴嫩中小企业提供了改进财务报告和提高整体财务绩效的见解。
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引用次数: 0
Managing Supply Chain Risk with the Integration of Internet of things in the manufacturing Sector of Pakistan 基于物联网的巴基斯坦制造业供应链风险管理
Pub Date : 2023-09-12 DOI: 10.55267/djfm/13676
Prince Kumar, Shahid Aziz
In the ever-evolving landscape of global trade and manufacturing, supply chain resilience has emerged as a vital concern for organizations operating in the manufacturing sector. This research study delves into the critical domain of managing supply chain risk through the integration of Internet of Things (IoT) technologies within the manufacturing sector of Pakistan. With the advent of Internet of Things, the manufacturing industry in Pakistan has witnessed transformative opportunities to enhance operational efficiency and mitigate supply chain vulnerabilities. This qualitative study engaged ten seasoned supply chain professionals through in-depth interviews to discern the multifaceted impact of IoT integration on risk management within the manufacturing sector. The results of this study, analyzed using thematic analysis within Nvivo software, illuminate the implications of using the Internet of Things in supply chain risk management, the aim is to understand how the Internet of things influences and impacts the supply chain risk management process, both internally and externally, and the resulting outcomes. The study is guided by the information processing theory and employs a methodology based on theory to investigate the information requirements and processing capabilities of supply chain risk management supported by the internet of things. The findings of the study reveal that the organizations involved experienced increased data availability, which led to improved process transparency and management. Supply chain risk management also showed enhancements across its various stages, including risk transparency, risk awareness, and risk strategies. These improvements provided a competitive advantage by aligning the information needs with the information processing capabilities. The study provides detailed insights into the structure of internet of things systems, main use cases, and the impact on the supply chain risk management process, offering valuable information for managers. It highlights the benefits of increased data availability, improved process transparency, and management, as well as the implications for personnel and potential barriers. The findings provide valuable insights for Supply chain managers and pave the way for further research in this area.
在不断发展的全球贸易和制造业格局中,供应链弹性已成为制造业组织运营的重要关注点。本研究通过在巴基斯坦制造业中整合物联网(IoT)技术,深入研究了管理供应链风险的关键领域。随着物联网的出现,巴基斯坦的制造业见证了提高运营效率和减轻供应链脆弱性的变革机遇。本定性研究通过深度访谈邀请了十位经验丰富的供应链专业人士,以了解物联网集成对制造业风险管理的多方面影响。本研究的结果,在Nvivo软件中使用专题分析,阐明了在供应链风险管理中使用物联网的含义,目的是了解物联网如何影响和影响供应链风险管理过程,包括内部和外部,以及由此产生的结果。本研究以信息处理理论为指导,采用基于理论的方法论,研究物联网支持下供应链风险管理的信息需求和处理能力。研究结果表明,所涉组织的数据可用性有所提高,从而提高了流程透明度和管理水平。供应链风险管理在其各个阶段也显示出增强,包括风险透明度、风险意识和风险策略。通过将信息需求与信息处理能力结合起来,这些改进提供了竞争优势。该研究对物联网系统的结构、主要用例以及对供应链风险管理过程的影响提供了详细的见解,为管理者提供了有价值的信息。它强调了增加数据可用性、改进流程透明度和管理的好处,以及对人员和潜在障碍的影响。研究结果为供应链管理者提供了有价值的见解,并为该领域的进一步研究铺平了道路。
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引用次数: 0
Factors Influencing the Establishment of Clothing Retailers in the Metaverse: The Role of Metaverse Technology as a Mediator 虚拟世界服装零售商建立的影响因素:虚拟世界技术的中介作用
Pub Date : 2023-08-16 DOI: 10.55267/djfm/13580
Sahar Alayli
The metaverse is a virtual environment where people may interact with one another via avatars. As the metaverse has gained in popularity over the last several years, the retail industry has indicated an interest in using it for product promotion and sales. However, opening a clothes store in the metaverse has unique challenges, and prospective investors should keep a few things in mind. This study aimed to uncover the factors that led Dubai investors to create a virtual apparel brand for sale online. Independent factors were creativity, safety, and confidentiality. The advent of Dubai's Metaverse clothes store was the dependent variable, while the technology enabling the metaverse was the mediator. The study used a quantitative methodology, including a survey questionnaire. For demographic and structural equation modeling objectives, we employed SPSS and AMOS software. The mediator variable was shown to be significantly affected by all independent factors, according to data from a survey of 398 participants. The successful debut of apparel in the metaverse in Dubai may be primarily attributed to the metaverse's cutting-edge technological innovations in security and privacy. Customers may be unwilling to provide personal information or engage in virtual transactions if they do not trust the safety of their data in the metaverse; thus, these issues must be addressed. Investors should prioritize developing private and secure metaverse technologies to win users' confidence. The findings call attention to the absence of study in this area and provide valuable insight into the factors contributing to the success of retail clothes launches in the metaverse. When taken as a whole, this study paves the way for more investigation into the metaverse and its possible implications on the retail industry in Dubai.
虚拟世界是一个虚拟的环境,人们可以通过化身相互交流。随着虚拟世界在过去几年中越来越受欢迎,零售业已经表示有兴趣将其用于产品促销和销售。然而,在虚拟世界中开一家服装店面临着独特的挑战,潜在的投资者应该记住一些事情。本研究旨在揭示导致迪拜投资者创建在线销售的虚拟服装品牌的因素。独立因素是创造力、安全性和保密性。迪拜Metaverse服装店的出现是因变量,而实现Metaverse的技术是中介变量。该研究采用了定量方法,包括问卷调查。对于人口统计学和结构方程建模目标,我们采用SPSS和AMOS软件。根据对398名参与者的调查数据显示,中介变量受到所有独立因素的显著影响。服装在迪拜虚拟世界的成功亮相,可能主要归功于虚拟世界在安全和隐私方面的尖端技术创新。如果客户不相信他们在虚拟世界中的数据的安全性,他们可能不愿意提供个人信息或从事虚拟交易;因此,必须解决这些问题。投资者应该优先开发私有和安全的虚拟世界技术,以赢得用户的信心。研究结果引起了人们对这一领域缺乏研究的关注,并为在虚拟世界中成功推出零售服装的因素提供了有价值的见解。当作为一个整体,这项研究为更多的调查铺平了道路,对迪拜的零售业及其可能的影响。
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引用次数: 0
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Dutch Journal of Finance and Management
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