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The Effect of Online Advertising and Electronic Word of Mouth on Purchase Intention through Brand Image as a Mediating Variable 网络广告与电子口碑以品牌形象为中介变量对购买意愿的影响
Pub Date : 2023-01-11 DOI: 10.36346/sarjbm.2023.v05i01.001
Beti Indahsari, Heriyadi Heriyadi, Nur Afifah, Erna Listiana, Rizky Fauzan
Due to the rapid advancement of information technology, consumers can exchange information in person and over the internet. This study aimed to examine the effect of Online Advertising and Electronic Word of Mouth (E-WOM) on Brand Image, which in turn had an impact on Purchase Intention for local cosmetic products in Indonesia. A questionnaire was distributed to 210 respondents who had been chosen using a purposive sampling technique. Subsequently, the data were analyzed employing Structural Equation Modeling (SEM) using AMOS 26 software. The primary finding in this research was that Online Advertising and E-WOM had a positive effect on Brand Image and Purchase Intention. In addition, Brand Image had a positive and significant effect on Purchase Intention and played a significant mediating role in Online Advertising and E-WOM.
由于信息技术的飞速发展,消费者可以亲自或通过互联网交换信息。本研究旨在探讨网络广告和电子口碑(E-WOM)对品牌形象的影响,进而影响印尼当地化妆品的购买意愿。一份调查问卷被分发给210名回答者,他们是用有目的的抽样技术选出的。随后,利用AMOS 26软件对数据进行结构方程建模(SEM)分析。本研究的主要发现是网络广告和网络口碑对品牌形象和购买意愿有正向影响。品牌形象对购买意愿有正向显著影响,对网络广告和网络口碑有显著中介作用。
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引用次数: 0
The Impact of the Marketing Mix on Online Business: A Study in Sylhet City 营销组合对网络商务的影响:以锡尔赫特市为例
Pub Date : 2022-12-06 DOI: 10.36346/sarjbm.2022.v04i06.002
Anwar Ahmad Arif
Since the beginning of the twenty-first century, online business has been getting more popular. Especially during the pandemic period, online business was a blessing for people to survive. Although nowadays, people get used to the pandemic, still online business is a vital part of daily life. For making online business more useful for both parties, i.e., sellers and buyers, it is important to undertake academic research. The current study aims to find out the impact of the elements of the Marketing Mix on online business in Sylhet City. A mixed questionnaire was served to the members of different online business groups for collecting data. In total 256 persons participated in the survey. It is found that the elements of the Marketing Mix have a significant impact on online business.
自21世纪初以来,网上商务越来越受欢迎。特别是在疫情期间,网上商业是人们生存的福音。虽然现在,人们已经习惯了疫情,但在线业务仍然是日常生活的重要组成部分。为了使网上交易对买卖双方都更有用,进行学术研究是很重要的。目前的研究旨在找出营销组合元素对锡尔赫特市在线业务的影响。为收集数据,我们向不同在线商业团体的成员提供了一份混合问卷。共有256人参与了调查。研究发现,营销组合的要素对在线业务有显著的影响。
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引用次数: 1
Impact of Knowledge Sharing on Innovative Work Behaviour: Evidence from Private Universities of Bangladesh 知识共享对创新工作行为的影响:来自孟加拉国私立大学的证据
Pub Date : 2022-12-06 DOI: 10.36346/sarjbm.2022.v04i06.001
Md Shamimul Islam
The study aims to investigate the impact of knowledge sharing (KS) on employees’ innovative work behavior. To conduct this research, 90 respondents from 4 private universities of the Sylhet region of Bangladesh were surveyed conveniently through a structured questionnaire; then the responses were analyzed by conducting correlation and regression analysis using SPSS software to test the hypotheses. Correlation analysis reveals that the two dimensions of knowledge sharing i.e., knowledge donation, and knowledge collection has a significant and positive relationship with the innovative work behavior of faculty members, besides regression analysis shows that the two dimensions of knowledge sharing depicted in the model explain about 34 percent of innovative work behavior among the academics of private universities. It has also been found that knowledge collection (KC) has comparatively more influence on employee’s innovative work behavior (IWB) than knowledge donation (KD). Therefore, findings of this study have significant implications to the university authority to ensure sustainable competitive advantage over rivals through academics’ innovative work behavior by cultivating a knowledge sharing culture among their institutions.
本研究旨在探讨知识共享对员工创新工作行为的影响。为了进行这项研究,来自孟加拉国锡尔赫特地区4所私立大学的90名受访者通过结构化问卷进行了方便的调查;然后利用SPSS软件进行相关分析和回归分析,检验假设。相关分析表明,知识捐赠和知识收集这两个知识共享维度与教师创新工作行为存在显著的正相关关系,回归分析表明,模型所描述的知识共享两个维度解释了约34%的私立大学教师创新工作行为。研究还发现,知识收集(KC)对员工创新工作行为(IWB)的影响要大于知识捐赠(KD)。因此,本研究的结果对大学当局通过培养机构间的知识共享文化,通过学者的创新工作行为来确保对竞争对手的持续竞争优势具有重要意义。
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引用次数: 0
Analysis the Influence of Extrinsic Motivation on Nurse Job Satisfaction at Royal Prima Hospital Medan 外部动机对棉兰皇家第一医院护士工作满意度的影响分析
Pub Date : 2022-08-12 DOI: 10.36346/sarjbm.2022.v04i04.004
Li Zhixiao
Someone who has high job satisfaction will show a positive attitude toward his work, while someone dissatisfied with his work will show a negative attitude towards his work. Extrinsic motivation is a driver of work that comes from outside the worker in the form of a condition that requires carrying out work optimally. This study aims to analyze the influence of extrinsic motivation on nurse job satisfaction. This type of research is quantitative non-experimental with a descriptive approach (cross-sectional survey) and associative analysis. The study was conducted at RSU Royal Prima Marelan, in March 2022. The population in this study was all nurses with 151 nurses. The sampling technique used in this study was the Slovin Technique, with a confidence level of 95%, and an error rate of 5%, obtained with 109 respondents, plus 30 respondents as a validity test, then the overall population in this study was 139 respondents. Pearson Chi-Square's value of the Supervision variable (X1), Wages (X2), and Work Environment (X3) has a p-value smaller than the 95% signification number (α =0.05), while the Status variable (X4), has a p-value greater than the 95% signification number (α = 0.05). The results of the multivariate analysis, that from independent variables, namely Supervision (X1), Wages (X2), and Work Environment (X3), which are suspected to affect job satisfaction, the most influential is the wage variable with a p-value of 0.001 < 0.05. The OR value obtained is 6,233, meaning that high wages have a 6,233 times chance of affecting the level of job satisfaction of nurses at Royal Prima Marelan Hospital.
工作满意度高的人会对工作表现出积极的态度,而对工作不满意的人会对工作表现出消极的态度。外在动机是一种工作的驱动力,它来自于员工外部,以一种要求员工以最佳方式完成工作的条件的形式出现。本研究旨在分析外在动机对护士工作满意度的影响。这种类型的研究是定量的,非实验性的,采用描述性方法(横断面调查)和关联分析。该研究于2022年3月在RSU皇家Prima Marelan进行。本研究人群均为护士,共151名护士。本研究使用的抽样技术为Slovin技术,置信水平为95%,错误率为5%,109名被调查者,加上30名被调查者作为效度检验,则本研究的总人口数为139名。监督变量(X1)、工资变量(X2)和工作环境变量(X3)的皮尔逊卡方值小于95%显著性数(α =0.05),而状态变量(X4)的p值大于95%显著性数(α =0.05)。多变量分析的结果显示,在自变量中,即监督(X1)、工资(X2)和工作环境(X3)被怀疑会影响工作满意度,其中工资变量的影响最大,p值为0.001 < 0.05。OR值为6233,意味着高工资对Royal Prima Marelan医院护士工作满意度的影响是6233倍。
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引用次数: 0
The Effect of Intrinsic Motivation on Nurse Job Satisfaction at Royal Prima Hospital Medan in 2022 内在动机对2022年棉兰皇家第一医院护士工作满意度的影响
Pub Date : 2022-08-12 DOI: 10.36346/sarjbm.2022.v04i04.003
Guan Dianrui
Human resources, especially nurses, are the most dominant workforce in carrying out tasks in the management of hospital organizations, therefore, as the driving force for organizing hospital activities, nurse job satisfaction is very important to get attention from hospital leaders and management. The purpose of this study is to determine the effect of intrinsic motivation on nurse job satisfaction. This type of research is non-experimental quantitative research with a descriptive approach (cross-sectional survey) and associative analysis. The study was conducted at Royal Prima Marelan Hospital in March 2022. The population in this study was all nurses who worked at Royal Prima Marelan Hospital with a total of 151 nurses. The sampling technique used in this study was the Slovin Technique with a confidence level of 95%, and an error rate of 5%, obtained 139 samples. Chi-Square's analysis found that the variables of responsibility (p-value=0.023), award (p-value=0.002), achievement (p-value=0.006) had a value of < 0.05, thus Ho was rejected Ha accepted. Likewise, with multiple regression analysis, the intrinsic factor variable has a p-value of <0.05, and the most influential variable is the reward variable with an OR of 5,105. Conclusion partially and simultaneously the variable intrinsic factor of nurses affects job satisfaction The OR value obtained is 5,105 meaning that with the appreciation of employees, it has a 5.1.05 times chance of affecting the level of job satisfaction of nurses at Royal Prima Marelan Hospital.
在医院组织的管理中,人力资源尤其是护士是执行任务的最主要的劳动力,因此护士工作满意度作为组织医院活动的动力,得到医院领导和管理层的重视是非常重要的。本研究旨在探讨内在动机对护士工作满意度的影响。这类研究是非实验性的定量研究,采用描述性方法(横断面调查)和关联分析。这项研究于2022年3月在皇家普里玛马雷兰医院进行。本研究的人群均为在Royal Prima Marelan医院工作的护士,共151名护士。本研究采用的抽样技术为Slovin技术,置信度为95%,错误率为5%,共获得139个样本。卡方分析发现,责任(p值=0.023)、奖励(p值=0.002)、成就(p值=0.006)三个变量的值均< 0.05,故Ho被拒绝,Ha被接受。同样,通过多元回归分析,内在因素变量的p值<0.05,影响最大的变量是奖励变量,OR值为5105。结论护士可变内在因素部分、同时影响护士工作满意度,得到的OR值为5105,即在员工的赞赏下,影响Royal Prima Marelan医院护士工作满意度水平的几率为5.1.05倍。
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引用次数: 1
Collective Leadership and Employee Commitment: A Theoretical Review 集体领导与员工承诺:一个理论综述
Pub Date : 2022-08-03 DOI: 10.36346/sarjbm.2022.v04i04.002
Poyeri James Binatari, Amah Edwinah, O. B. Friday
Managing the workforce has become a serious challenge during this era. Therefore, this study investigates how employee commitment could be improved through collective leadership. Extant literature that supported this were reviewed and found that collective leadership has played a significant role in organizational performance especially as it improves employee work behaviour. Although, there is less research studies that examine collective leadership and employee commitment in literature. However, this paper made attempt to bridge this gap in literature by adopting two dimensions of collective leadership with respect to two measures of employee commitment. The study also examines Leader–Member Exchange theory and Social Identity Theory that support the concepts. After critical review of past literature, the study conclude that collective leadership can improve employee commitment only when leaders ensure effective communication, build Leader-Team Exchange and engage in network development that will facilitate the awareness of expertise and distribution of roles within the company. Considering the above, the study recommended that management ought to adopt the concept of collective leadership by ensuring effective communication flow vertically and horizontally. They should develop Leader-Team Exchange and build both the team's network as well as the leader’s individual network to improve employee commitment.
在这个时代,管理劳动力已经成为一个严峻的挑战。因此,本研究探讨了如何通过集体领导来改善员工承诺。我们回顾了支持这一观点的现有文献,发现集体领导在组织绩效中发挥了重要作用,尤其是在改善员工工作行为方面。然而,文献中对集体领导和员工承诺的研究较少。然而,本文试图通过采用集体领导的两个维度,相对于员工承诺的两个措施,弥合这一差距的文献。本研究也检视了支持这些概念的领导-成员交换理论和社会认同理论。经过对过去文献的批判性回顾,本研究得出结论,只有当领导者确保有效的沟通,建立领导-团队交流,并参与网络发展,这将促进公司内部的专业知识和角色分配的意识,集体领导才能提高员工的承诺。综上所述,本研究建议管理层应采用集体领导的理念,确保纵向和横向的有效沟通流。他们应该发展领导团队交流,建立团队网络和领导者个人网络,以提高员工的承诺。
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引用次数: 0
The new Role of Accountant According to the Modern Definition of Management Accounting and its Reflection on the Iraqi Environment 现代管理会计定义下会计的新角色及其对伊拉克环境的反思
Pub Date : 2022-07-23 DOI: 10.36346/sarjbm.2022.v04i04.001
B. H. Mohammed
Many studies in management accounting are concerned with the applications and methods of management accounting used in different countries, and also examine the most important factors affecting the development of the application of these methods, as the various professional organizations have been interested in observing the development of the role of the managerial accountant with the development of these methods and through the issuance of a definition of management accounting. This research determined the role of the management accountant according to the development of its methods and changes in the business environment, and this research found that despite the development of the definition of management accounting, which indicates a change in the role of the managerial accountant, the methods and applications of management accounting in Iraq are still limited and that the change in them is slow and not commensurate with the change in the business environment.
管理会计的许多研究都关注不同国家使用的管理会计的应用和方法,并研究影响这些方法应用发展的最重要因素,因为各种专业组织一直有兴趣观察管理会计随着这些方法的发展和通过管理会计定义的发布而发展的作用。本研究根据管理会计方法的发展和商业环境的变化来确定管理会计的作用,本研究发现,尽管管理会计的定义有所发展,这表明管理会计的作用发生了变化,但管理会计在伊拉克的方法和应用仍然有限,而且变化缓慢,与商业环境的变化不相称。
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引用次数: 0
Multi Criteria Decision Making Approach for Football Team Selection 足球队选择的多标准决策方法
Pub Date : 2022-06-15 DOI: 10.36346/sarjbm.2022.v04i03.006
I. Khatrouch, Hatem Belhouchet, Y. Boujelbene, A. E. Mhamedi
Selecting team is one of the important issues in football. The role of a coach is selecting players that are formed subjectively without regard to various criteria. Her decision can impact team performance. Thus, this paper presents a new methodology to assess and rank football team based on multi-criteria decision making (MCDM). The aim is to select the best team for each football game by taking several criteria into account. The Analytic Hierarchy Process (AHP) method is used to determine the weightings for evaluation criteria among decision makers and Case-based reasoning systems to selecting the best team. We test the efficiency of the model using Paris Saint Germain champion’s league final.
球队的选择是足球运动中的重要问题之一。教练的作用是选择主观形成的球员,而不考虑各种标准。她的决定会影响团队的表现。为此,本文提出了一种基于多准则决策(MCDM)的足球队评价与排名新方法。其目的是通过考虑几个标准来选择每场足球比赛的最佳球队。采用层次分析法(AHP)确定决策者和基于案例的推理系统之间评价标准的权重,以选择最佳团队。以巴黎圣日耳曼冠军联赛决赛为例,验证了模型的有效性。
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引用次数: 0
Sustainability of E Commerce Business through Logistic System in the COVID 19 Pandemic 新冠肺炎疫情下物流系统电子商务业务的可持续性
Pub Date : 2022-06-09 DOI: 10.36346/sarjbm.2022.v04i03.005
S. Mege, Nurul Imani Kurniawati, R. Werdani, S. Suwandi, F. Nida
This study aims to find out how the impact of the COVID-19 pandemic on e-commerce businesses, especially on changes to the logistics system for e-commerce businesses in Indonesia, and to find out strategies to overcome these problems. This study used a qualitative method with observations, interviews, and FGDs. The research subjects are e-commerce business people, logistics practitioners, and staff of shipping service companies. The results show that the COVID-19 pandemic has had a major impact not only on the Indonesian economy as a whole but also on the e-commerce business. The industrial, trade, and transportation & warehousing sectors experienced negative growth. E-commerce business players made various changes in the e-commerce business logistics system to adapt and survive the situation in the new normal era. Before the covid-19 pandemic, e-commerce business players had suppliers with different numbers depending on the needs of each business. The challenges and obstacles faced by the e-commerce logistics system in the new normal era were changes in consumer buying behavior and logistics inefficiency. E-commerce business people are advised to conduct regular market research to find out changes in consumer behavior patterns, consumer characteristics in the new normal era, and of course their preferences for products.
本研究旨在了解COVID-19大流行对电子商务企业的影响,特别是对印度尼西亚电子商务企业物流系统的变化的影响,并找出克服这些问题的策略。本研究采用定性方法,包括观察、访谈和fgd。研究对象为电子商务人士、物流从业人员、航运服务公司员工。结果表明,新冠肺炎疫情不仅对印尼整体经济产生了重大影响,对电子商务业务也产生了重大影响。工业、贸易、运输和仓储部门出现负增长。电子商务企业对电子商务物流体系进行了各种变革,以适应和生存新常态的形势。在新冠肺炎疫情前,电商企业根据不同业务的需求,拥有不同数量的供应商。消费者购买行为的变化和物流效率低下是新常态下电子商务物流系统面临的挑战和障碍。建议从事电子商务的人定期进行市场调查,了解新常态下消费者行为模式的变化、消费者特征,当然还有他们对产品的偏好。
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引用次数: 0
Do the Unexpected Price Change and News Affect Price Volatility in Palestine? 意外的价格变化和新闻会影响巴勒斯坦的价格波动吗?
Pub Date : 2022-05-24 DOI: 10.36346/sarjbm.2022.v04i03.004
Elham Shubaita, Muhammad Mar’I
Inflation is an essential issue in the economy. Many countries try to target inflation to reduce the erosion of savings for citizens, so many researchers have focused on this topic. The current study attempts to determine whether the news or an unexpected change in the consumer prices index basket affects the volatility of the prices asymmetrically. The result shows that four of twelve sectors are not affected by the news, either because they have a constant variance or because of the not significance of EGARCH. The rest sectors show different responses to high price news and low-price news either by magnitude or signs. Generally, we can notice that high prices with significant negative shocks have a more massive effect on future fluctuation. The shocks that affect its future fluctuation are positive and negative for low prices.
通货膨胀是经济中的一个基本问题。许多国家试图以通货膨胀为目标,以减少公民储蓄的侵蚀,因此许多研究人员都关注这个话题。当前的研究试图确定新闻或消费者价格指数篮子的意外变化是否会不对称地影响价格的波动。结果表明,12个部门中有4个部门不受新闻的影响,要么是因为它们具有恒定的方差,要么是因为EGARCH不显著。其他行业对高价格新闻和低价格新闻的反应在幅度或迹象上有所不同。一般来说,我们可以注意到,具有重大负冲击的高价格对未来波动的影响更大。影响其未来波动的冲击对低价格是正面和负面的。
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引用次数: 0
期刊
South Asian Research Journal of Business and Management
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