Pub Date : 2019-11-10DOI: 10.36346/sarjbm.2019.v01i03.001
Iwan Kurniawan Subagja, Nur Alamsyah, Eddy Sanusi Silitonga, Harry Indratjahyo
This study aimed to analyze the influence of brand awareness and product quality on purchasing decisions through consumer perception. The research was conducted at PT Tugu Pratama Indonesia by the number of samples are 119 people in the area of the organization. Sampling using a saturated sample. Analysis of data using path analysis. The results showed that influence brand awareness and product quality on purchasing decisions by consumers' perceptions of positive and significant influence.
{"title":"Brand Awareness and Quality Product on Purchase Decision Mediating Consumer Perception: Case Study in PT. Tugu Pratama Indonesia","authors":"Iwan Kurniawan Subagja, Nur Alamsyah, Eddy Sanusi Silitonga, Harry Indratjahyo","doi":"10.36346/sarjbm.2019.v01i03.001","DOIUrl":"https://doi.org/10.36346/sarjbm.2019.v01i03.001","url":null,"abstract":"This study aimed to analyze the influence of brand awareness and product quality on purchasing decisions through consumer perception. The research was conducted at PT Tugu Pratama Indonesia by the number of samples are 119 people in the area of the organization. Sampling using a saturated sample. Analysis of data using path analysis. The results showed that influence brand awareness and product quality on purchasing decisions by consumers' perceptions of positive and significant influence.","PeriodicalId":272088,"journal":{"name":"South Asian Research Journal of Business and Management","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128740150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-11-10DOI: 10.36346/sarjbm.2019.v01i03.004
M. C. Reddy
About 3.5 million graduates, on an average, every year 22,000 graduate students are coming out from Higher Educational Institutions in India, but all of them are not getting employment. Thus, the country has more than 50% able-bodied unemployed (300 million) between the ages of 18 to 50 years and they do not have required skill sets. Recruitment companies say that many of the students, who are coming out with degrees, do not have requisite employability skills to secure employment. It is estimated that by 2025, about 300 million educated youth will be waiting for jobs/ employment in the country. However, employers in India are facing a huge shortage of skilled manpower. Thus, there is little connection between education and employability of students. Ensuring the employability of students is an intrinsic part of good education and is a government priority. It is reflected in the performance indicators of educational institutions and it is likely to become increasingly important to prospective students in their choice of course and required budget for providing good infrastructure. Increasingly, our graduates have to compete for jobs with talented youth outside the states or even outside the country. To secure employment, the students must develop communication skills, self-confidence / high aspirations, transact the course curriculum effectively, involve in extra-curricular activities, aware of job opportunities, develop career related experience, linkages with the providers of employment, aware of selection procedure, face the interviews boldly etc., are important. The present paper entitled ‘Employability in Higher Education: Problems and Prospects’ discusses about the concept of employability, status of employability of students and problems faced for the employability of students. The paper also explains about the need for employability of students and pre-requisites for employability of students. Further, the prospects in the employability of students in higher educational institutions will be discussed.
{"title":"Employability in Higher Education: Problems and Prospectives","authors":"M. C. Reddy","doi":"10.36346/sarjbm.2019.v01i03.004","DOIUrl":"https://doi.org/10.36346/sarjbm.2019.v01i03.004","url":null,"abstract":"About 3.5 million graduates, on an average, every year 22,000 graduate students are coming out from Higher Educational Institutions in India, but all of them are not getting employment. Thus, the country has more than 50% able-bodied unemployed (300 million) between the ages of 18 to 50 years and they do not have required skill sets. Recruitment companies say that many of the students, who are coming out with degrees, do not have requisite employability skills to secure employment. It is estimated that by 2025, about 300 million educated youth will be waiting for jobs/ employment in the country. However, employers in India are facing a huge shortage of skilled manpower. Thus, there is little connection between education and employability of students. Ensuring the employability of students is an intrinsic part of good education and is a government priority. It is reflected in the performance indicators of educational institutions and it is likely to become increasingly important to prospective students in their choice of course and required budget for providing good infrastructure. Increasingly, our graduates have to compete for jobs with talented youth outside the states or even outside the country. To secure employment, the students must develop communication skills, self-confidence / high aspirations, transact the course curriculum effectively, involve in extra-curricular activities, aware of job opportunities, develop career related experience, linkages with the providers of employment, aware of selection procedure, face the interviews boldly etc., are important. The present paper entitled ‘Employability in Higher Education: Problems and Prospects’ discusses about the concept of employability, status of employability of students and problems faced for the employability of students. The paper also explains about the need for employability of students and pre-requisites for employability of students. Further, the prospects in the employability of students in higher educational institutions will be discussed.","PeriodicalId":272088,"journal":{"name":"South Asian Research Journal of Business and Management","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127150670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-11-10DOI: 10.36346/sarjbm.2019.v01i03.005
A. Mazumdar, H. Alharahsheh
In Bangladesh, SMEs play a dominant role in the national economy as well as contributing to gross domestic product [2, 3]. The government has already taken some initiatives to support SMEs such as establishing SME foundation, dealing with SME sectors’ problems and facilitating and promoting SME development. However, there are many factors that SME foundations are unable to perform due to inadequate resources and policies. Therefore, this brief paper is aiming to highlight these factors at the present time facing SMEs in the country. The paper is mainly dependent on a secondary research through screening key publications in the literature to determine those factors. The paper has included a general overview of these factors including insufficiency of resources and information, employee turnover and low levels of productivity, poor physical infrastructure and utility support, interest rates and bank loans, availability of appropriate technology, skilled manpower, lack of government support, and external changes. This brief paper opens key considerations for researchers in the field to further explore these factors and to enhance further understanding, and provide key solutions to overcome these challenges to be considered by SMEs, entrepreneurs, and policy developers in the country.
{"title":"Key Challenges and Barriers Facing Small and Medium Enterprises (SMEs) in Bangladesh","authors":"A. Mazumdar, H. Alharahsheh","doi":"10.36346/sarjbm.2019.v01i03.005","DOIUrl":"https://doi.org/10.36346/sarjbm.2019.v01i03.005","url":null,"abstract":"In Bangladesh, SMEs play a dominant role in the national economy as well as contributing to gross domestic product [2, 3]. The government has already taken some initiatives to support SMEs such as establishing SME foundation, dealing with SME sectors’ problems and facilitating and promoting SME development. However, there are many factors that SME foundations are unable to perform due to inadequate resources and policies. Therefore, this brief paper is aiming to highlight these factors at the present time facing SMEs in the country. The paper is mainly dependent on a secondary research through screening key publications in the literature to determine those factors. The paper has included a general overview of these factors including insufficiency of resources and information, employee turnover and low levels of productivity, poor physical infrastructure and utility support, interest rates and bank loans, availability of appropriate technology, skilled manpower, lack of government support, and external changes. This brief paper opens key considerations for researchers in the field to further explore these factors and to enhance further understanding, and provide key solutions to overcome these challenges to be considered by SMEs, entrepreneurs, and policy developers in the country.","PeriodicalId":272088,"journal":{"name":"South Asian Research Journal of Business and Management","volume":"09 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127258077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-11-10DOI: 10.36346/SARJBM.2019.V01I03.006
Shwu-Huey Wang
Internet shopping developed fast and has become a very popular shopping channel. The objective of the study is to explore the promotion, brand attitude on consumer buying behavior of the Internet shopping. Questionnaires were sent out to collect the data to understand the shoppers’ attitude. Factor analysis was utilized to analyze the collected data. The results indicated that Internet promotion activities do have impacts on shoppers’ buying behavior, but it is different from person to person; some people are easy to be influenced by the promotion and have higher acceptance to the activities, while the others are not. Additionally, demographics like income, age, education, and gender do have impacts on consumers’ Internet shopping behavior.
{"title":"The Internet Promotion Strategy on Consumer Buying Behavior","authors":"Shwu-Huey Wang","doi":"10.36346/SARJBM.2019.V01I03.006","DOIUrl":"https://doi.org/10.36346/SARJBM.2019.V01I03.006","url":null,"abstract":"Internet shopping developed fast and has become a very popular shopping channel. The objective of the study is to explore the promotion, brand attitude on consumer buying behavior of the Internet shopping. Questionnaires were sent out to collect the data to understand the shoppers’ attitude. Factor analysis was utilized to analyze the collected data. The results indicated that Internet promotion activities do have impacts on shoppers’ buying behavior, but it is different from person to person; some people are easy to be influenced by the promotion and have higher acceptance to the activities, while the others are not. Additionally, demographics like income, age, education, and gender do have impacts on consumers’ Internet shopping behavior.","PeriodicalId":272088,"journal":{"name":"South Asian Research Journal of Business and Management","volume":"74 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115469531","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-11-10DOI: 10.36346/sarjbm.2019.v01i03.009
Lingling Lu, Yaqi Zhang, Qianwei Zong, Lulu Xue
This paper first analyzes the development trend and regularity of the production and sales of new energy vehicles in the first half of 2017-2019, and then establishes a BP neural network model and predicts sales in the third and fourth quarters of 2019. Then it studies the development trend of new energy vehicles and puts forward some suggestions for promoting the development of new energy vehicles.
{"title":"Research on Sales Level Forecast of New Energy Vehicles based on BP Neural Network Model","authors":"Lingling Lu, Yaqi Zhang, Qianwei Zong, Lulu Xue","doi":"10.36346/sarjbm.2019.v01i03.009","DOIUrl":"https://doi.org/10.36346/sarjbm.2019.v01i03.009","url":null,"abstract":"This paper first analyzes the development trend and regularity of the production and sales of new energy vehicles in the first half of 2017-2019, and then establishes a BP neural network model and predicts sales in the third and fourth quarters of 2019. Then it studies the development trend of new energy vehicles and puts forward some suggestions for promoting the development of new energy vehicles.","PeriodicalId":272088,"journal":{"name":"South Asian Research Journal of Business and Management","volume":"218 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122779114","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-02DOI: 10.36346/sarjbm.2019.v01i03.010
R. Bista
Micro finance and skill training are integrated to build empowerment model to improve socio economic level of single women in Nepal. This popular model is widely employed to improve socio economic empowerment of women, particularly single women for restore and rehabilitate their life from this psychological trauma and vulnerability. Its result is claimed positive. In this context, this paper examines whether the skill training and micro finance improves to empower single women socio economically and to reduce poverty and vulnerability and happiness of single women in Nepal through descriptive statistics and the paired “t” test. Its primary data sets are collected from the survey. The “t” test is significant that the skill training and micro finance are effective measures to empower single women socio economically and to reduce their vulnerability and then improve their self-reliant and happiness.
{"title":"The Impact of Micro Finance and Skill Training Intervention on Single Women’s Vulnerability in Nepal","authors":"R. Bista","doi":"10.36346/sarjbm.2019.v01i03.010","DOIUrl":"https://doi.org/10.36346/sarjbm.2019.v01i03.010","url":null,"abstract":"Micro finance and skill training are integrated to build empowerment model to improve socio economic level of single women in Nepal. This popular model is widely employed to improve socio economic empowerment of women, particularly single women for restore and rehabilitate their life from this psychological trauma and vulnerability. Its result is claimed positive. In this context, this paper examines whether the skill training and micro finance improves to empower single women socio economically and to reduce poverty and vulnerability and happiness of single women in Nepal through descriptive statistics and the paired “t” test. Its primary data sets are collected from the survey. The “t” test is significant that the skill training and micro finance are effective measures to empower single women socio economically and to reduce their vulnerability and then improve their self-reliant and happiness.","PeriodicalId":272088,"journal":{"name":"South Asian Research Journal of Business and Management","volume":"563 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124976955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-08-30DOI: 10.36346/sarjbm.2019.v01i02.001
B. T. Nga, Nguyễn Duy Hải
This article researches the working capacity of managers in small and medium enterprises (SMEs) in a case study in Bac Ninh province of Vietnam, based on primary data collected from 120 managers and 120 employees in 60 small and medium enterprises in the study sites by standard questionnaires. The results showed that educational level of managers in SMEs in Bac Ninh province of Vietnam was still very low, managers with a suitable qualification of management was not high. The capacities of making business plans were mostly just acceptable. The human resource management capacity was not good, but the asset management capacity and monitoring capacity of managers was rather good. Employees were aware and believed in executive capacity of managers as they have been active and proactive in improving their management and business capacity and being able to acquire well, diligently and eagerly learn. Employees highly appreciated the moral qualities of managers. Some factors considered to affect the working capacity of managers were high age, low management experience, characteristics of managers. The research suggested that managers of SMEs had better improve their managerial knowledge, strengthen their managerial capacity. Training institutions could organize short training course and provide consultation support to SMEs managers. National and provincial government should create a playground for them to share and learn from good and successful managers.
{"title":"Working Capacity of Managers in Small and Medium Enterprises: A Case Study in Bac Ninh Province of Vietnam","authors":"B. T. Nga, Nguyễn Duy Hải","doi":"10.36346/sarjbm.2019.v01i02.001","DOIUrl":"https://doi.org/10.36346/sarjbm.2019.v01i02.001","url":null,"abstract":"This article researches the working capacity of managers in small and medium enterprises (SMEs) in a case study in Bac Ninh province of Vietnam, based on primary data collected from 120 managers and 120 employees in 60 small and medium enterprises in the study sites by standard questionnaires. The results showed that educational level of managers in SMEs in Bac Ninh province of Vietnam was still very low, managers with a suitable qualification of management was not high. The capacities of making business plans were mostly just acceptable. The human resource management capacity was not good, but the asset management capacity and monitoring capacity of managers was rather good. Employees were aware and believed in executive capacity of managers as they have been active and proactive in improving their management and business capacity and being able to acquire well, diligently and eagerly learn. Employees highly appreciated the moral qualities of managers. Some factors considered to affect the working capacity of managers were high age, low management experience, characteristics of managers. The research suggested that managers of SMEs had better improve their managerial knowledge, strengthen their managerial capacity. Training institutions could organize short training course and provide consultation support to SMEs managers. National and provincial government should create a playground for them to share and learn from good and successful managers.","PeriodicalId":272088,"journal":{"name":"South Asian Research Journal of Business and Management","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114686145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-08-30DOI: 10.36346/sarjbm.2019.v01i02.006
Chytra Setyawardani Sukamto, Muhammad Laras Widyanto, Helsinawati .
This study aims to determine the influence of Capital Structure which is limited by Debt to Equity Ratio, Profitability which is limited by Return on Equity (ROE), and Company Size to Company Value (Price to Book Value). The object of this research is pharmaceutical subsector company period 2012 2015. The data used is secondary data obtained through Indonesia Stock Exchange. The research design used is causal research. The sampling technique used purposive sampling method. From the method obtained 7 companies that meet the criteria of a total of 11 companies during the four-year observation period. The analysis technique used is panel data regression analysis wirh t-statistic test. The results of this study are Retrun on Equity (ROE) has a positive and significant influence on Price to Book Value, but Debt to Equty Ratio (DER) has a negative and not significant influence on Price to Book Value, and Company Size (Size) has a negative and not significant influence on Price to Book Value of pharmaceutical industry companies listed on the Indonesia Stock Exchange (BEI) in period 2012-2015.
{"title":"The Influence of Capital Structure, Profitability and Company Size Towards Manufacturing Company The Pharmaceutical Sector Value of Idx Period of 2012-2015","authors":"Chytra Setyawardani Sukamto, Muhammad Laras Widyanto, Helsinawati .","doi":"10.36346/sarjbm.2019.v01i02.006","DOIUrl":"https://doi.org/10.36346/sarjbm.2019.v01i02.006","url":null,"abstract":"This study aims to determine the influence of Capital Structure which is limited by Debt to Equity Ratio, Profitability which is limited by Return on Equity (ROE), and Company Size to Company Value (Price to Book Value). The object of this research is pharmaceutical subsector company period 2012 2015. The data used is secondary data obtained through Indonesia Stock Exchange. The research design used is causal research. The sampling technique used purposive sampling method. From the method obtained 7 companies that meet the criteria of a total of 11 companies during the four-year observation period. The analysis technique used is panel data regression analysis wirh t-statistic test. The results of this study are Retrun on Equity (ROE) has a positive and significant influence on Price to Book Value, but Debt to Equty Ratio (DER) has a negative and not significant influence on Price to Book Value, and Company Size (Size) has a negative and not significant influence on Price to Book Value of pharmaceutical industry companies listed on the Indonesia Stock Exchange (BEI) in period 2012-2015.","PeriodicalId":272088,"journal":{"name":"South Asian Research Journal of Business and Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124229544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-08-30DOI: 10.36346/sarjbm.2019.v01i02.004
Murundu Z.O
Quality of education is determined by conditions of learning in institutions. There are real concerns raised by stakeholders regarding quality of education in Early Childhood Development and Education (ECDE) centers in Emuhaya Sub-County, Kenya. Factors contributing to poor quality assurance control in implementation of ECDE curriculum are yet to be established. The purpose of the study was to establish quality assurance factors influencing implementation of ECDE Curriculum in Emuhaya SubCounty, Kenya. The study was based on descriptive survey design. It consisted of 196 teachers drawn from 98 ECDE Centres and 1Program Officer. Simple random sampling technique was used to select 65 teachers. Saturated sampling technique was used to select 1 program Officer. Data was collected by questionnaire, interview schedule and observation schedule. The study concluded that: ECDE Centres did not have adequate teaching learning resources and facilities suitable for ECDE children. This inhibits implementation of ECDE Curriculum. The study recommends that; Intensive monitoring and evaluation system should be developed and implemented to enhance quality assurance by employing more ECDE Quality Assurance and Standards Officers to work hand in hand with The Program Officer in the process of manning ECDE subsector.
{"title":"Quality Assurance Factors Influencing Implementation of Early Childhood Development and Education Curriculum","authors":"Murundu Z.O","doi":"10.36346/sarjbm.2019.v01i02.004","DOIUrl":"https://doi.org/10.36346/sarjbm.2019.v01i02.004","url":null,"abstract":"Quality of education is determined by conditions of learning in institutions. There are real concerns raised by stakeholders regarding quality of education in Early Childhood Development and Education (ECDE) centers in Emuhaya Sub-County, Kenya. Factors contributing to poor quality assurance control in implementation of ECDE curriculum are yet to be established. The purpose of the study was to establish quality assurance factors influencing implementation of ECDE Curriculum in Emuhaya SubCounty, Kenya. The study was based on descriptive survey design. It consisted of 196 teachers drawn from 98 ECDE Centres and 1Program Officer. Simple random sampling technique was used to select 65 teachers. Saturated sampling technique was used to select 1 program Officer. Data was collected by questionnaire, interview schedule and observation schedule. The study concluded that: ECDE Centres did not have adequate teaching learning resources and facilities suitable for ECDE children. This inhibits implementation of ECDE Curriculum. The study recommends that; Intensive monitoring and evaluation system should be developed and implemented to enhance quality assurance by employing more ECDE Quality Assurance and Standards Officers to work hand in hand with The Program Officer in the process of manning ECDE subsector.","PeriodicalId":272088,"journal":{"name":"South Asian Research Journal of Business and Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130368179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-08-30DOI: 10.36346/sarjbm.2019.v01i02.003
K. Moorthy, Loh Chun T ing, Ong Zhan Hao, Chong Kim Seong, Emylia Cheong Ai Lin, Teoh Yoon Chee, Yong Chee Min
The objective of this study is to identify the factors that affect satisfaction of Penang tourists who patronize Penang hawker centres by combining SERVQUAL model with food quality. The collected data from 259 tourists was analyzed and hypotheses were tested by using Multiple Linear Regression (MLR) analysis. Result of this study shows that food quality and service qualities (reliability and assurance) have a significant positive relationship with customer satisfaction. In terms of theoretical significance, this study proved that food quality has greater significant positive relationship with customer satisfaction than service quality. The combination of SERVQUAL model and food quality in testing the customer satisfaction has been validated in this study. The Penang State Government should emphasize on improving the quality of Penang street foods during policy setting process. The findings of this study are applicable to any hawker centre globally to improve the quality of the food.
{"title":"Tourists’ Satisfaction on Penang Hawker Centres, Malaysia","authors":"K. Moorthy, Loh Chun T ing, Ong Zhan Hao, Chong Kim Seong, Emylia Cheong Ai Lin, Teoh Yoon Chee, Yong Chee Min","doi":"10.36346/sarjbm.2019.v01i02.003","DOIUrl":"https://doi.org/10.36346/sarjbm.2019.v01i02.003","url":null,"abstract":"The objective of this study is to identify the factors that affect satisfaction of Penang tourists who patronize Penang hawker centres by combining SERVQUAL model with food quality. The collected data from 259 tourists was analyzed and hypotheses were tested by using Multiple Linear Regression (MLR) analysis. Result of this study shows that food quality and service qualities (reliability and assurance) have a significant positive relationship with customer satisfaction. In terms of theoretical significance, this study proved that food quality has greater significant positive relationship with customer satisfaction than service quality. The combination of SERVQUAL model and food quality in testing the customer satisfaction has been validated in this study. The Penang State Government should emphasize on improving the quality of Penang street foods during policy setting process. The findings of this study are applicable to any hawker centre globally to improve the quality of the food.","PeriodicalId":272088,"journal":{"name":"South Asian Research Journal of Business and Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129801128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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