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Emerging tradition of european symposia at the pan-european university in Bratislava 布拉迪斯拉发泛欧大学欧洲专题讨论会的新兴传统
Pub Date : 2015-07-01 DOI: 10.1515/cks-2015-0001
M. Dolinsky
Abstract Purpose of the article is to describe purpose of symposia oriented at sustainable development, existing achievements of the Pan-European University in organization of such events and future plans. Methodologyused in this manuscript is simple observation. Manuscript discovers potential of the Pan-European University to come up with further similar events in the year 2015. Concluding remarks are that described activities fully conform into the vision of the Pan-European University to become a well-known institution within the Global Research Area, traditionally elaborating research and scientific collaboration across national borders. Sustainable Development Symposium and follow-up events belong to top-rated international events bringing together scientists, professionals, and policymakers from many countries.
本文的目的是描述以可持续发展为导向的专题讨论会的目的,泛欧大学在组织此类活动方面的现有成就和未来计划。本文采用的方法是简单观察。手稿发现泛欧大学在2015年举办更多类似活动的潜力。结论是,所描述的活动完全符合泛欧大学的愿景,即成为全球研究领域内的知名机构,传统上阐述跨国界的研究和科学合作。可持续发展研讨会和后续活动属于顶级国际活动,汇集了来自许多国家的科学家、专业人士和决策者。
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引用次数: 0
Determinants Considered by Consumers for Brand Selection - with Reference to Laptops in Albania 消费者选择品牌时考虑的决定因素——以阿尔巴尼亚笔记本电脑为例
Pub Date : 2014-12-01 DOI: 10.2478/cks-2014-0008
Margret Plloçi, M. Koç
Abstract Purpose of the article There is relatively a big number of brands in the market of laptops nowadays in Albania. It appears that the number of brands offered in this market could easily be compared to the number of brands in Europe and even broader. The purpose of this study is to help Albanian vendors understand the criteria that consumers take into consideration when they make the decision to purchase a laptop. Methodology/methods The research is based on the collection and the analyses of the primary data collected through interviews to people like managers or employees who work in the sector of trading laptops or in businesses like education where laptops are broadly used recently; then a survey is done through a questionnaire delivered to customers who already own and use a laptop and customers who are potential buyers of laptops. Scientific aim The aim of the research is to identify if there are any relationships between the demographics of the consumers and the criteria of buying a laptop; on the other hand, to find out how is the relationship between the demographics and the features of different brands. Findings The study found out that Albanian consumers have good knowledge of laptops and their brands, and they use different sources of information for making their decisions in buying a laptop; it is found that there are relationships between some demographics like age or gender and the appraisal for some attributes of the laptops like price, design and high graphics card; it is also found that some technical features and other attributes of using laptops are some of the determinants that influence the laptops’ purchases. Conclusions It is realized that one of the most important demographics of the consumers is their age. Some core features like RAM, ROM, battery life, processor quality, light weight or attributes that are connected to the purposes of using the laptop computers like practicality and mobility in using them, work and studying processes, quick access to the internet are determinant factors which influence the decision making process of purchasing a laptop. I would recommend that future researches be focused also on the relationship between the customers’ income and their preferred brand or ranking brands according to the customers’ preferences. Such studies should also extend outside the city of Tirana.
摘要:本文的目的目前在阿尔巴尼亚的笔记本电脑市场上有相当多的品牌。看来,这个市场提供的品牌数量可以很容易地与欧洲甚至更广泛的品牌数量进行比较。本研究的目的是帮助阿尔巴尼亚厂商了解消费者在决定购买笔记本电脑时所考虑的标准。方法/方法的研究是基于收集和分析的主要数据收集通过采访的人,如经理或员工谁在交易笔记本电脑部门工作,或在教育等企业,笔记本电脑被广泛使用最近;然后,通过向已经拥有并使用笔记本电脑的客户和可能购买笔记本电脑的客户发送问卷进行调查。科学目的研究的目的是确定消费者的人口统计数据与购买笔记本电脑的标准之间是否存在任何关系;另一方面,找出人口统计数据与不同品牌特征之间的关系。研究发现,阿尔巴尼亚消费者对笔记本电脑及其品牌有很好的了解,他们使用不同的信息来源来做出购买笔记本电脑的决定;研究发现,年龄、性别等人口统计特征与笔记本电脑价格、设计、高显卡等属性的评价存在一定的关系;研究还发现,使用笔记本电脑的一些技术特征和其他属性是影响笔记本电脑购买的一些决定因素。我们认识到消费者最重要的人口统计数据之一是他们的年龄。一些核心功能,如RAM、ROM、电池寿命、处理器质量、重量轻或与使用笔记本电脑的目的相关的属性,如使用笔记本电脑的实用性和移动性、工作和学习过程、快速访问互联网等,都是影响购买笔记本电脑决策过程的决定性因素。我建议未来的研究也应该关注顾客的收入和他们喜欢的品牌之间的关系,或者根据顾客的偏好对品牌进行排名。这种研究也应扩展到地拉那市以外。
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引用次数: 0
The Selected Aspects of Application of Monetary Policy in the Economic and Monetary Union Pre-And-Post 2008 2008年前后经济货币联盟货币政策应用的若干方面
Pub Date : 2014-12-01 DOI: 10.1515/cks-2015-0004
Marek Vojtaššák
Abstract Purpose of the article is to present in two parts the selected aspects of application of monetary policy in the euro area pre and post 2008 as well as insitutional adaptations brought by the EU legislator. Methodology/methods In order to better explain these points, the article relies partially on a comparison with the framework and application of the monetary policy by the Federal Reserve as well as on a historic method when outlining the influence of definition of financial stability from the ECB/Eurosystem towards other prominent central banks. Scientific aim The article presents selected aspects of the monetary policy in the part of the EU where single currency was introduced in order to outline state of the art governance structure as well as a certain institutional creativity in application of powers conferred upon the central banks by the Treaty on the Functioning of the European Union and Protocol on the Statute of the European System of Central Banks and of the European Central Bank. The goal is to prove (i) the hypothesis of robustness of the framework and (ii) present the limits that can only be pushed further by the legislative power. The conclusions confirm on the one hand that the framework of monetary policy based on strong institutional safeguards such as legislative power and independence is very resilient and can prove efficient and creative enough to stabilise an innovative monetary system, however, on the other hand, validate the hypothesis that certain adaptations can only be performed on the basis of a legislative adaptations.
本文的目的是分两部分介绍2008年前和2008年后欧元区货币政策应用的选择方面以及欧盟立法者带来的制度调整。为了更好地解释这些观点,本文部分依赖于与美联储货币政策的框架和应用的比较,以及在概述欧洲央行/欧元体系对其他主要央行的金融稳定定义的影响时使用的历史方法。本文介绍了欧盟部分货币政策的选择方面,其中引入了单一货币,以概述最先进的治理结构,以及在运用《欧洲联盟运作条约》和《欧洲中央银行体系规约议定书》赋予中央银行的权力方面的一定制度创造力。目的是证明(i)框架稳健性的假设和(ii)提出只能由立法权进一步推动的限制。结论一方面证实,基于强大的制度保障(如立法权和独立性)的货币政策框架非常有弹性,并且可以证明其效率和创造性足以稳定创新的货币体系,然而,另一方面,验证了某些调整只能在立法调整的基础上进行的假设。
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引用次数: 0
The Slovak Republic Regional Development through Cluster Iniciative 斯洛伐克共和国通过集群倡议实现区域发展
Pub Date : 2014-12-01 DOI: 10.2478/cks-2014-0009
V. Littvova
Abstract The current market environment is defined by constant financial and global changes. For companies operating in market business activities it has been increasingly difficult to adapt and remain competitive in such environment. In accordance with the exclusive survey among young entrepreneurs, one in four of them starts their business without training and about a one third has no idea how to get to the customers. Constant financial and global changes cause that existing organizations realizing business activity adapt and remain competitive ability with increasing difficulties. Several organizations, as self-employed units are not able to cope with handicaps or use the positives that globalization brings on the world's markets. The process of globalization requires highly flexible receiving of innovative solutions which often especially SMEs are not able to carry out. One of the possible strategies which organization can receive to maintain its competitive advantage is the “cluster” formation.
当前的市场环境是由不断的金融和全球变化所定义的。对于从事市场经营活动的公司来说,在这样的环境中适应和保持竞争力越来越困难。根据对年轻企业家的独家调查,四分之一的人在没有接受过培训的情况下开始创业,大约三分之一的人不知道如何接触客户。不断的金融和全球变化导致现有组织实现业务活动适应和保持竞争力的难度越来越大。一些组织,作为个体经营单位,无法应对障碍或利用全球化给世界市场带来的积极影响。全球化进程需要高度灵活地接受创新的解决办法,而这些办法特别是中小企业往往无法执行。组织保持竞争优势的一种可能策略是“集群”的形成。
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引用次数: 1
Conceptual Fundamentals of Global Anti-Carbon Fund 全球反碳基金的概念基础
Pub Date : 2014-12-01 DOI: 10.2478/cks-2014-0011
I. Gaidutskiy
Abstract Limited capability of the existing international environment funds in financing of sustainable low-carbon development is considered in this article. The reasons are given that those limitations are introduced to the funds’ statutory instruments, including newly established Green Climate Fund. It is proved in the article that optional participation of countries and companies in those funds, voluntary character of contributions, lack of income consistency (based on fiscal revenues) doesn’t allow to fill the funds with sufficient resources necessary to finance anti-carbon measures. The scientific novelty of this article consists in developing special global anti-carbon fund concept. This concept implies inclusion of all carbon emissions1 producers (countries, companies), binding character and regularity of contributions to the fund basing on the principle “if you pollute more, you pay more”, organization of systematic financing by fund of anti-carbon activities using principle “If you clean more and clean cheap, you receive more money”. The practical meaning of this article consists in substantiation of principles and priorities of the global anti-carbon fund.
摘要本文考虑了现有国际环境基金在可持续低碳发展融资方面的有限能力。原因是这些限制被引入到基金的法定工具中,包括新成立的绿色气候基金。文章证明,国家和公司选择性地参与这些基金,捐款的自愿性,缺乏收入一致性(基于财政收入),不允许为这些基金提供足够的资源来资助反碳措施。本文的科学新颖之处在于提出了专门的全球反碳基金概念。这一概念意味着包括所有碳排放生产者(国家、公司),根据“污染越多,付出越多”的原则,对基金的捐款具有约束性和规律性,通过反碳活动基金组织系统融资,采用“如果你清洁得多,清洁得便宜,你就会得到更多的钱”的原则。本文的现实意义在于充实了全球反碳基金的原则和优先事项。
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引用次数: 0
What Explains the Size of Sovereign Wealth Funds? 如何解释主权财富基金的规模?
Pub Date : 2014-07-01 DOI: 10.2478/cks-2014-0005
Antonia Ficova, Juraj Sipko
Abstract Reasons for the rapid appearance and growth of SWFs is contributed by increase in oil prices and the accumulation of large balance-of-payments surpluses. Purpose of the article is to investigate size of observed Sovereign Wealth Funds in 2013. Moreover, to describe what explain differences in the size of SWFs, on the other hand what determines the amount of foreign exchange reserves. Is the size of observed funds closely related to rate of growth of the countries? Is return of observed funds is closely related to fund value bn USD, GDP growth (annual %) and inflation rate of the country? Methodology/methods deployed in this paper has been done illustrations by using available data from official websites of funds, Sovereign Wealth Fund Institute, International Monetary Fund, CIA The World Factbook and author’s calculations due the fact that most of funds do not provide data to the public. In addition to this, we present the estimations by using regression analysis, transferring observed data using the least squares method, The two-sample t-test for mean value, ANOVA, TINV. Scientific aim is to examine whether AUM of SWFs, moreover the size of 14 observed funds is closely related to rate of growth of the countries at 90 percent of probability. Second, if return of 14 observed funds is closely related to fund value bn USD, GDP growth (annual %) and inflation rate of the country at 95 percent of probability. Third, if there are significant differences between return in 2010 and 2013. Findings indicates that paper came to the conclusion that the return of 14 observed funds is closely related to fund value bn USD, GDP growth (annual %) and inflation rate of the country at 95 percent of probability. Furthermore, there are significant differences between return in 2010 and 2013. Conclusions (limits, implications etc) pointed out that the influence of SWFs has become undeniable, with total assets topping 6,585tn USD in June 2014, these investors have reached a size comparable to that of the entire alternative assets industry.
主权财富基金快速出现和增长的原因是油价的上涨和巨额国际收支顺差的积累。本文的目的是调查2013年观察到的主权财富基金的规模。此外,一方面是什么解释了主权财富基金规模的差异,另一方面是什么决定了外汇储备的数量。观察到的基金规模是否与国家的增长率密切相关?观察基金的回报是否与基金价值十亿美元、GDP增长率(年%)和该国的通货膨胀率密切相关?由于大多数基金不向公众提供数据,本文采用的方法已经通过使用基金官方网站、主权财富基金研究所、国际货币基金组织、中央情报局、世界概况和作者计算的可用数据进行了说明。除此之外,我们还采用回归分析的方法进行估计,使用最小二乘法传递观测数据,采用两样本t检验均值,方差分析,TINV。科学目的是检验主权财富基金的资产管理规模,以及观察到的14只基金的规模,是否以90%的概率与这些国家的增长率密切相关。第二,如果观察到的14只基金的收益与基金价值十亿美元、该国GDP增长率(年增长率%)和通货膨胀率有95%的概率密切相关。第三,2010年和2013年的收益率是否存在显著差异。研究结果表明,本文得出的结论是,14只观察基金的收益率与基金价值bn USD、GDP增长率(年增长率%)和该国通货膨胀率密切相关,概率为95%。此外,2010年和2013年的收益率存在显著差异。结论(限制,影响等)指出,主权财富基金的影响力已经不可否认,2014年6月,主权财富基金的总资产超过6585万亿美元,这些投资者的规模可以与整个另类资产行业相媲美。
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引用次数: 0
Cityness and Informativeness of the Emerging Informational Cities in Japan 日本新兴信息化城市的城市性与信息性
Pub Date : 2014-07-01 DOI: 10.2478/cks-2014-0002
Kaja Fietkiewicz, Wolfgang G. Stock
Abstract Based on the concept of Informational Cities, which are the highly developed prototypical cities of the 21st century, we conducted a regional comparison of four Japanese cities in terms of their “cityness” and “informativeness”. The purpose of our articles is to specify the theoretical framework for measuring the informativeness and cityness level of any desired city, to quantify the chosen indicators in order to compare the investigated cities, and finally, to conclude what is their advancement level in terms of a modern city of the knowledge society. Our methodology is based on a new approach to measure the position of a city in a national or a global scale, originating from information science and its indicators of the knowledge society. It includes such procedures as desktop research and bibliometrics, ethnographic field study, or grounded theory method. The investigated aspects under the notion of the informativeness level are the distinct labour market and mix of companies located in the city (concerned with creative, knowledge and information economy), as well as the progressive e-governance and advanced e-government. The notion of cityness level oscillates around the concept of space of flows in the city, including the flow of money, power, information, and human capital. In order to make our model practical and grounded on available evidence, we have chosen four Japanese cities to undergo the process. Tokyo, Yokohama, Osaka and Kyoto are big and economically significant Japanese metropolises. However, our results show that they differ from each other regarding many important aspects. We were able to quantify their performances and create a ranking. The limitation of our approach appears to be the strict quantification method that makes the cityness and informativeness levels of the cities dependent on other cities’ performances, and that does not precisely reflect the actual dimension of the differences between them. Hence, in the future work we will develop a more flexible and independent approach, enabling us to make more accurate statements on cities’ advancement unregarded the advancement level of the other metropolises.
摘要基于21世纪高度发达的典型城市——信息城市的概念,我们对日本四个城市的“城市性”和“信息性”进行了区域比较。我们的文章的目的是明确衡量任何理想城市的信息性和城市水平的理论框架,量化所选择的指标,以便对所调查的城市进行比较,最后得出它们在知识社会的现代城市方面的进步水平。我们的方法是基于一种新的方法来衡量一个城市在全国或全球范围内的地位,源于信息科学及其知识社会的指标。它包括桌面研究和文献计量学、民族志实地研究或扎根理论方法等程序。在信息水平的概念下,调查的方面是独特的劳动力市场和位于城市的公司组合(涉及创意,知识和信息经济),以及进步的电子政务和先进的电子政务。城市水平的概念围绕着城市流动空间的概念振荡,包括金钱、权力、信息和人力资本的流动。为了使我们的模型切实可行,并以现有证据为基础,我们选择了四个日本城市来进行这一过程。东京、横滨、大阪和京都是日本经济上举足轻重的大都市。然而,我们的研究结果表明,他们在许多重要方面存在差异。我们能够量化他们的表现并创建一个排名。我们的方法的局限性似乎是严格的量化方法,使城市的城市性和信息水平依赖于其他城市的表现,而这并不能准确地反映它们之间差异的实际维度。因此,在未来的工作中,我们将开发一种更加灵活和独立的方法,使我们能够在不考虑其他大都市的发展水平的情况下,对城市的发展做出更准确的陈述。
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引用次数: 9
The use of managing stress strategies in the profession of a media creator 媒体创作者职业压力管理策略的运用
Pub Date : 2014-07-01 DOI: 10.2478/cks-2014-0004
Zuzana Ihnátová, R. Kopečný
Abstract Purpose of the article Mentally demanding job of a media creator (journalist, communicator, etc.) exposes an individual to a high amount of stress. The latter one disturbs the balance of external expectations and internal capabilities, leading to disruption of psychological well-being and reduction of the quality of life. The key to proper stress management is usage of positive coping strategies. The aim of this paper is to research the usage of coping strategies (positive and negative) by the students of mass media – the future media creators. Methodology/methods By means of a standardized questionnaire, we examined the use of positive and negative coping with stress strategies on probands – the future media creators, i.e. students on the faculty of mass media. The questionnaire was distributed personally in amount of 105 with a 95% return of 100 questionnaires. As the sampling method we used the choice of participants based on availability. Findings The results showed that probands elected more positive strategies, and thus they are able to handle stress in a healthy and rational way. As the trend of feminization is constantly evolving in the media, we also examined ability of female students to cope with stress. Our assumption, that women handle stress better than men, was not confirmed. They chose rather negative strategies. On the other hand, the male part of probands was inclined to choose positive strategies. Behind the ability to handle stress in a positive way, in the case of media creators, probably lies the complexity and integrity of personality, and other factors. Limits of research The main limit of presented research is the composition of research sample, i.e. students even though they study in the programs of the mass media, are not the representative sample of the group of media creators in practice. Therefore, we suggest executing similar studies on the sample of the media creators that are already working in the field of media to verify our findings.
作为一名媒体创作者(记者、传播者等),精神要求很高的工作使个人面临很大的压力。后者扰乱了外部期望和内部能力的平衡,导致心理健康的破坏和生活质量的降低。正确管理压力的关键是使用积极的应对策略。本文的目的是研究大众传媒专业学生——未来的媒体创造者——对应对策略(积极和消极)的使用情况。方法/方法通过标准化问卷调查,我们研究了先证者(未来的媒体创造者,即大众传媒学院的学生)积极和消极应对压力策略的使用情况。亲自发放问卷105份,回收率为95%,回收率为100份。作为抽样方法,我们采用了基于可用性的参与者选择。结果发现先证者选择了更多的积极策略,从而能够以健康、理性的方式处理压力。随着媒体中女性化趋势的不断发展,我们也研究了女学生应对压力的能力。我们的假设——女性比男性更能应对压力——并没有得到证实。他们选择了相当消极的策略。另一方面,男性先证者倾向于选择积极策略。在以积极的方式处理压力的能力背后,就媒体创作者而言,可能是人格的复杂性和完整性,以及其他因素。研究的局限性研究的主要局限性是研究样本的构成,即学生即使在大众传媒专业学习,也不是实践中媒体创造者群体的代表性样本。因此,我们建议对已经在媒体领域工作的媒体创作者样本进行类似的研究,以验证我们的发现。
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引用次数: 2
The Crisis Intervention Team (CIT) Model for Law Enforcement: Creative Considerations for Enhancing University Campus Police Response to Mental Health Crisis 危机干预小组执法模式:加强大学校园警察应对心理健康危机的创新思考
Pub Date : 2014-07-01 DOI: 10.2478/cks-2014-0001
E. Segal
Abstract Purpose of the article American university and college campus law enforcement, like their peers in American munipal law enforcement agencies, find themselves interacting frequently with civilians experiencing mental health disturbances. An innovative model for law enforcement, the Crisis Intervention Team (CIT) model, has been developed to address the difficulties law enforcement professionals and civilians in mental health crisis face during encounters. (Margolis & Shtull, 2012) This article explores how CIT can enhance police response to mental health crisis on the college campus. Methodology/methods Methods of applied research were conducted, borrowing from a benchmarking model and including interviews with multiple key informants representing law enforcement and mental health. Informants were affiliated with three universities and multiple municipal jurisdictions in Virginia, USA. Scientific goal The goal was to assess the relevance of CIT on the college campus and explore creative approaches to enhancing campus police response to mental health crisis. Findings The results supported the scholarly literature regarding the efficacy of the CIT model. Creative adaptations to the CIT model for campus possibly can be implemented to address concerns of mental health crisis on campus. Conclusions CIT is a highly innovative model requiring extensive collaboration between law enforcement, mental health agencies, and mental health advocates. As standard qualitative research was not conducted, the sample size of key informants may not have reached saturation. However, findings from the interviews support the body of literature on CIT. The implementation of CIT on the college campus could possibly help to alleviate difficulties on campus arising from mental health crisis, including reducing inappropriate arrest or disciplinary action, improving campus safety, addressing concerns related to threat assessment and management, and enhancing collaborative efforts on campus and with resources in the broader community.
美国大学和大学校园执法人员,就像他们在美国市政执法机构的同行一样,发现自己经常与患有心理健康障碍的平民互动。制定了一种创新的执法模式,即危机干预小组模式,以解决在遭遇心理健康危机时执法专业人员和平民所面临的困难。(Margolis & Shtull, 2012)本文探讨了CIT如何提高警察对大学校园心理健康危机的反应。方法/方法采用应用研究方法,借鉴基准模型,包括与代表执法部门和精神卫生部门的多名关键举报人进行访谈。举报人隶属于美国弗吉尼亚州的三所大学和多个市政管辖区。本研究的目的是评估心理健康危机与大学校园的相关性,探索提高校园警察应对心理健康危机的创造性方法。结果支持学术文献关于CIT模型的有效性。针对校园心理健康危机的担忧,可以对CIT模式进行创造性的调整。CIT是一种高度创新的模式,需要执法部门、精神卫生机构和精神卫生倡导者之间的广泛合作。由于没有进行标准的定性研究,关键举报人的样本量可能没有达到饱和。然而,访谈的结果支持了关于心理健康危机的文献。在大学校园实施心理健康危机可能有助于缓解校园因心理健康危机而产生的困难,包括减少不当逮捕或纪律处分,改善校园安全,解决与威胁评估和管理有关的问题,以及加强校园内和更广泛社区资源的合作努力。
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引用次数: 1
Creative Impact Measure of Cros – Cultural Managerial Apects 跨文化管理方面的创造性影响度量
Pub Date : 2013-12-01 DOI: 10.2478/v10212-011-0035-z
H. Janáková, Ľ. Magdolen
Abstract The world today is characterized by intercultural diversity. More and more communication takes place between people with different linguistic as well as cultural backgrounds. This happens because of contacts within the areas of business, science, education etc. but also because of immigration brought about by labour shortage or unstable political situation. The globalisation of the economy with increased appreciation by companies that managing cultural differences properly can be a key factor in getting things done effectively across borders. With increased contact of personnel and customers from diverse cultural background, there is a growing demand for businesses to understand and manage the diverse values, perceptions, business worldviews and behaviour of corporations, staff, and its customer. Intercultural communication and management is an interdisciplinary human resources field concerned with faciliting communication, management and effective interaction of personnel and customers across borders. The starting point for understanding consumer behaviour is really important. Marketing and environmental stimuls enter the consumer’s conscioussnes, and set of psychological processes combine with certain consumer characteristics to resault in decision processes and purchase decision. The marketer’s task is to understand what happened in the consumer’s consciousness between the arrival of the outside marketing stimuli and the ultimate purchasedecision. Four psychological processes are motivation, perception, learning and also memroy, fundamentaly influence consumer responses. Understanding consumer behaviour may often be complicated since many different factors influence the behaviour and sicnce many different forms of behaviour exist. Paper describe fuzzy concept for evaluation of some cros-cultural impact and compare it with other type of measurements presented in literature.
当今世界的特点是文化间的多样性。越来越多的交流发生在不同语言和文化背景的人们之间。这是因为商业、科学、教育等领域的联系,但也因为劳动力短缺或不稳定的政治局势带来的移民。经济的全球化,以及企业对妥善管理文化差异的日益认识,可能是有效完成跨境工作的一个关键因素。随着来自不同文化背景的人员和客户的接触越来越多,企业越来越需要理解和管理企业、员工和客户的不同价值观、观念、商业世界观和行为。跨文化沟通与管理是一个跨学科的人力资源领域,涉及促进跨国界人员和客户的沟通、管理和有效互动。理解消费者行为的出发点非常重要。市场营销和环境刺激进入消费者的意识,一系列的心理过程与一定的消费者特征相结合,形成决策过程和购买决策。营销人员的任务是了解在外部营销刺激到来和最终购买决定之间,消费者的意识中发生了什么。动机、感知、学习和记忆四个心理过程从根本上影响着消费者的反应。由于许多不同的因素影响消费者的行为,而且存在许多不同形式的行为,因此了解消费者的行为往往是复杂的。本文描述了一些跨文化影响评估的模糊概念,并将其与文献中提出的其他类型的测量方法进行了比较。
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Creative and Knowledge Society
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