Customers use their purchasing decision as a barometer when choosing items and as a catalyst for further purchases. This study set out to determine how packaging and pricing satisfaction affected consumers' decisions to buy and their willingness to do so again. With the use of smart PLS, this study analyzes structural equation models. 184 respondents were shoppers who made purchases in December 2022, as determined by the incidental sampling approach. The findings indicate that price satisfaction affects both the choice to buy and the desire to buy again. However, the packaging only influences the choice to buy and does not influence the urge to make more purchases. and the urge to make another buy is influenced by the outcome of the purchasing choice
{"title":"Satisfaction with Packaging and Price to Purchase Decision and Repurchase Intention","authors":"Indriani Putri Asmoro, Meylani Tuti","doi":"10.21009/jdmb.06.1.5","DOIUrl":"https://doi.org/10.21009/jdmb.06.1.5","url":null,"abstract":"Customers use their purchasing decision as a barometer when choosing items and as a catalyst for further purchases. This study set out to determine how packaging and pricing satisfaction affected consumers' decisions to buy and their willingness to do so again. With the use of smart PLS, this study analyzes structural equation models. 184 respondents were shoppers who made purchases in December 2022, as determined by the incidental sampling approach. The findings indicate that price satisfaction affects both the choice to buy and the desire to buy again. However, the packaging only influences the choice to buy and does not influence the urge to make more purchases. and the urge to make another buy is influenced by the outcome of the purchasing choice","PeriodicalId":273907,"journal":{"name":"JURNAL DINAMIKA MANAJEMEN DAN BISNIS","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121679611","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to describe service quality, perceived value, customer satisfaction and behavioral intentions in digital business companies. That is to see whether service quality, perceived value, customer satisfaction can have a significant effect on behavioral intentions either separately or not simultaneously. This research was conducted on 200 respondents with the criteria of being domiciled in Jabodetabek, aged 17-44 years and consumers who have used online motorcycle taxi transportation services in the Grab application at least 2x in the last 1 year. This study uses a survey method by distributing questionnaires, which are then processed using the SEM AMOS program. The results of this study indicate that there is a positive and significant effect between service quality on customer satisfaction, customer satisfaction can mediate the relationship between service quality and behavioral intentions, customer satisfaction can mediate the relationship between perceived value and behavioral intentions. Meanwhile, there is a negative and insignificant effect between perceived value on customer satisfaction, customer satisfaction on behavioral intentions, service quality on behavioral intentions and perceived value on behavioral intentions.
{"title":"Analysis of Service Quality, Perceived Value and Customer Satisfaction on Behavioral Intention on Ojek Online","authors":"Elilia Nindy Prastika Elilia, Osly Usman, Shandy Aditya","doi":"10.21009/jdmb.06.2.2","DOIUrl":"https://doi.org/10.21009/jdmb.06.2.2","url":null,"abstract":"The purpose of this study is to describe service quality, perceived value, customer satisfaction and behavioral intentions in digital business companies. That is to see whether service quality, perceived value, customer satisfaction can have a significant effect on behavioral intentions either separately or not simultaneously. This research was conducted on 200 respondents with the criteria of being domiciled in Jabodetabek, aged 17-44 years and consumers who have used online motorcycle taxi transportation services in the Grab application at least 2x in the last 1 year. This study uses a survey method by distributing questionnaires, which are then processed using the SEM AMOS program. The results of this study indicate that there is a positive and significant effect between service quality on customer satisfaction, customer satisfaction can mediate the relationship between service quality and behavioral intentions, customer satisfaction can mediate the relationship between perceived value and behavioral intentions. Meanwhile, there is a negative and insignificant effect between perceived value on customer satisfaction, customer satisfaction on behavioral intentions, service quality on behavioral intentions and perceived value on behavioral intentions.","PeriodicalId":273907,"journal":{"name":"JURNAL DINAMIKA MANAJEMEN DAN BISNIS","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130163734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Lukmansyah Rifai Amirudin Rifai Amirudin, R. Madhakomala, Wibowo
This study aims to develop a strategic model of the influence of career development, employee involvement, and employee engagement on the turnover intention at PT. Fajar Surya. Quantitative methods are used in this study. The sample consists of 150 employees at the managerial level. The sample criteria in this study were permanent employees who had worked for at least 1 year. Data collection techniques by distributing questionnaires directly to all samples. Analysis of the data used is SEM-PLS (Structural Equation Modeling - Partial Least Square). Empirical results show that career development and employee engagement have a negative and significant effect on turnover intention; with the greatest influence on career development variables. However, employee involvement has no significant effect on turnover intention. While career development has a positive and significant effect on employee engagement. However, employee involvement has no significant effect on employee engagement. Other results show that career development mediated by employee engagement has a negative and significant effect on turnover intention; However, employee involvement mediated by employee engagement has no significant effect on turnover intention. These empirical results show that the mediating role of employee engagement in career development can reduce employee intention to change jobs. This research resulted in a novelty of the turnover intention strategy model at PT. Fajar Surya Swadaya. Keywords: Turnover Intention, Career Development, Employee Involvement, Employee Engagement.
{"title":"Determinant of Employee Turnover Intention on Fajar Surya","authors":"Lukmansyah Rifai Amirudin Rifai Amirudin, R. Madhakomala, Wibowo","doi":"10.21009/jdmb.05.2.6","DOIUrl":"https://doi.org/10.21009/jdmb.05.2.6","url":null,"abstract":"This study aims to develop a strategic model of the influence of career development, employee involvement, and employee engagement on the turnover intention at PT. Fajar Surya. Quantitative methods are used in this study. The sample consists of 150 employees at the managerial level. The sample criteria in this study were permanent employees who had worked for at least 1 year. Data collection techniques by distributing questionnaires directly to all samples. Analysis of the data used is SEM-PLS (Structural Equation Modeling - Partial Least Square). Empirical results show that career development and employee engagement have a negative and significant effect on turnover intention; with the greatest influence on career development variables. However, employee involvement has no significant effect on turnover intention. While career development has a positive and significant effect on employee engagement. However, employee involvement has no significant effect on employee engagement. Other results show that career development mediated by employee engagement has a negative and significant effect on turnover intention; However, employee involvement mediated by employee engagement has no significant effect on turnover intention. These empirical results show that the mediating role of employee engagement in career development can reduce employee intention to change jobs. This research resulted in a novelty of the turnover intention strategy model at PT. Fajar Surya Swadaya. \u0000Keywords: Turnover Intention, Career Development, Employee Involvement, Employee Engagement.","PeriodicalId":273907,"journal":{"name":"JURNAL DINAMIKA MANAJEMEN DAN BISNIS","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117030387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study was to example the effect of shopping orientation, sales promotion and trust on purchase intention to shop online when seller was live streaming on social media. The data collection method used a survey method in the form of a questionnaire via google form. Respondents in this study were consumers of social media users (17-40 years old) who lived in DKI Jakarta, liked to shop online through social media and found 200 respondents. The data analysis technique used AMOS version 26 and SPSS version 26 to process and analyse data from the research result. The result of the study can show that the variables of shopping orientation, online trust have a positive and significant effect on purchase intention. The variable of shopping orientation, sales promotion has a positive and significant effect on online trust. The sales promotion variable does not have any effect on the purchase intention variable.
本研究的目的是举例说明当卖家在社交媒体上直播时，购物导向、促销和信任对网上购物意愿的影响。数据收集方法采用问卷调查的方式，通过google表单进行问卷调查。本研究的受访者是居住在DKI雅加达，喜欢通过社交媒体在线购物的社交媒体用户消费者(17-40岁)，共有200名受访者。数据分析技术采用AMOS version 26和SPSS version 26对研究结果的数据进行处理和分析。研究结果表明，购物取向、网络信任这两个变量对购买意愿有显著的正向影响。购物取向、促销对网络信任有显著的正向影响。促销变量对购买意愿变量没有任何影响。
{"title":"Predicting Factors that Influence Consumer Purchase Intention for Online Shopping When Seller Live Streaming on Social Media","authors":"Syafira Ahsanti, Usep Suhud, Rahmi","doi":"10.21009/jdmb.05.2.7","DOIUrl":"https://doi.org/10.21009/jdmb.05.2.7","url":null,"abstract":"The purpose of this study was to example the effect of shopping orientation, sales promotion and trust on purchase intention to shop online when seller was live streaming on social media. The data collection method used a survey method in the form of a questionnaire via google form. Respondents in this study were consumers of social media users (17-40 years old) who lived in DKI Jakarta, liked to shop online through social media and found 200 respondents. The data analysis technique used AMOS version 26 and SPSS version 26 to process and analyse data from the research result. The result of the study can show that the variables of shopping orientation, online trust have a positive and significant effect on purchase intention. The variable of shopping orientation, sales promotion has a positive and significant effect on online trust. The sales promotion variable does not have any effect on the purchase intention variable.","PeriodicalId":273907,"journal":{"name":"JURNAL DINAMIKA MANAJEMEN DAN BISNIS","volume":"143 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116001807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to analyze the application of green management to one of the manufacturing companies in Sukabumi City. This research uses a qualitative descriptive method, which is in the form of an analysis that describes the data that is the focus of this study, namely explaining how the application of green management to one of the manufacturing companies in Sukabumi City. In this study, the data collection techniques used were observation, interviews and documentation. Data analysis is carried out based on aspects regarding green management, namely related to the legal approach, market approach, stakeholder approach and activist approach. The results of this study found that the company that was the location of this study was quite good in implementing green management, besides that this company also carried out its business ethics by implementing Corporate Social Responsibility (CSR) programs.
{"title":"Is Green Management Applied to Manufacturing Companies in Sukabumi?","authors":"D. Herawati, Mariati Tirta Wiyata","doi":"10.21009/jdmb.05.2.5","DOIUrl":"https://doi.org/10.21009/jdmb.05.2.5","url":null,"abstract":"This study aims to analyze the application of green management to one of the manufacturing companies in Sukabumi City. This research uses a qualitative descriptive method, which is in the form of an analysis that describes the data that is the focus of this study, namely explaining how the application of green management to one of the manufacturing companies in Sukabumi City. In this study, the data collection techniques used were observation, interviews and documentation. Data analysis is carried out based on aspects regarding green management, namely related to the legal approach, market approach, stakeholder approach and activist approach. The results of this study found that the company that was the location of this study was quite good in implementing green management, besides that this company also carried out its business ethics by implementing Corporate Social Responsibility (CSR) programs.","PeriodicalId":273907,"journal":{"name":"JURNAL DINAMIKA MANAJEMEN DAN BISNIS","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130611097","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nilam Cahya, Gatot Nazir Ahmad, Sholatia Dalimunthe
The purpose of this study was to determine the effect of Good Corporate Governance (GCG), firm size, and dividend policy on firm value in 100 non-financial companies in Asia that are included in the Forbes version of The World's Biggest Public Company in 2017-2020. The independent variables used in this study are Good Corporate Governance (GCG) (number of the board of directors and audit committee), Firm Size (total assets), and dividend policy (Dividend Payout Ratio). The dependent variable used in this study is firm value (Tobins'Q). The source of data used in this study is secondary data sourced from annual reports and company financial statements for the 2017-2020 period. The sampling method used purposive sampling technique. The model used in this study is the Random Effect Model (REM). The results obtained are that the variables of the board of directors, audit committee, and firm size have no effect on firm value, while the dividend policy variable has a positive effect on firm value. This results are in line with agency theory which requires company managers to think of the best solution to increase shareholder wealth
本研究的目的是确定良好的公司治理(GCG)，公司规模和股息政策对公司价值的影响，100家亚洲非金融公司被列入福布斯2017-2020年全球最大的上市公司。本研究中使用的自变量是良好的公司治理(GCG)(董事会和审计委员会人数)、公司规模(总资产)和股息政策(股息支付率)。本研究使用的因变量为firm value (tobin’q)。本研究中使用的数据来源是来自2017-2020年期间年度报告和公司财务报表的二手数据。抽样方法采用目的性抽样技术。本研究使用的模型是随机效应模型(Random Effect model, REM)。结果表明，董事会、审计委员会、公司规模等变量对公司价值没有影响，而股利政策变量对公司价值有正向影响。这一结果符合代理理论，该理论要求公司管理者考虑增加股东财富的最佳解决方案
{"title":"How Good Corporate Governance, Firm Size, and Dividend Policy Affect Firm Value? Evidence on 100 Non-Financial Companies in Asia","authors":"Nilam Cahya, Gatot Nazir Ahmad, Sholatia Dalimunthe","doi":"10.21009/jdmb.06.1.3","DOIUrl":"https://doi.org/10.21009/jdmb.06.1.3","url":null,"abstract":"The purpose of this study was to determine the effect of Good Corporate Governance (GCG), firm size, and dividend policy on firm value in 100 non-financial companies in Asia that are included in the Forbes version of The World's Biggest Public Company in 2017-2020. The independent variables used in this study are Good Corporate Governance (GCG) (number of the board of directors and audit committee), Firm Size (total assets), and dividend policy (Dividend Payout Ratio). The dependent variable used in this study is firm value (Tobins'Q). The source of data used in this study is secondary data sourced from annual reports and company financial statements for the 2017-2020 period. The sampling method used purposive sampling technique. The model used in this study is the Random Effect Model (REM). The results obtained are that the variables of the board of directors, audit committee, and firm size have no effect on firm value, while the dividend policy variable has a positive effect on firm value. This results are in line with agency theory which requires company managers to think of the best solution to increase shareholder wealth","PeriodicalId":273907,"journal":{"name":"JURNAL DINAMIKA MANAJEMEN DAN BISNIS","volume":"321 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122705364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Shalfa Shabrina Nurul An nisa, Agung Kresnamurti Rivai Prabumenang, Shandy Aditya
This study aims to determine the effect of e-satisfaction on electronic word of mouth, the effect of e-trust on electronic word of mouth, the effect of electronic word of mouth on repurchase intention, the effect of e-satisfaction on repurchase intention, the effect of e-trust on repurchase intention, the effect of e-satisfaction on repurchase intention through electronic word of mouth, the effect of e-trust on repurchase intention through electronic word of mouth, on Tokopedia online marketplace customers. The data collection in this study was by distributing questionnaires to 200 Tokopedia online marketplace customers. In analyzing the research data, the Structural Equation Model (SEM) approach was used with the Lisrel application version 8.8. The results of this study are there is a positive and significant effect on e-satisfaction on electronic word of mouth, there is a positive and significant influence on e-trust on electronic word of mouth, there is a positive and significant influence on electronic word of mouth on repurchase intention, there is a positive influence and significant on e-satisfaction on repurchase intention, there is a positive and significant effect on e-trust on repurchase intention, there is a positive and significant effect on e-satisfaction on repurchase intention through electronic word of mouth, there is a positive and significant effect on e-trust on repurchase intentions through electronic word of mouth, in the online marketplace Tokopedia.
{"title":"Examining the Role of E-Satisfaction and E-Trust Toward Repurchase Intention on Online Marketplace Mediated by Electronic Word of Mouth","authors":"Shalfa Shabrina Nurul An nisa, Agung Kresnamurti Rivai Prabumenang, Shandy Aditya","doi":"10.21009/jdmb.06.1.4","DOIUrl":"https://doi.org/10.21009/jdmb.06.1.4","url":null,"abstract":"This study aims to determine the effect of e-satisfaction on electronic word of mouth, the effect of e-trust on electronic word of mouth, the effect of electronic word of mouth on repurchase intention, the effect of e-satisfaction on repurchase intention, the effect of e-trust on repurchase intention, the effect of e-satisfaction on repurchase intention through electronic word of mouth, the effect of e-trust on repurchase intention through electronic word of mouth, on Tokopedia online marketplace customers. The data collection in this study was by distributing questionnaires to 200 Tokopedia online marketplace customers. In analyzing the research data, the Structural Equation Model (SEM) approach was used with the Lisrel application version 8.8. The results of this study are there is a positive and significant effect on e-satisfaction on electronic word of mouth, there is a positive and significant influence on e-trust on electronic word of mouth, there is a positive and significant influence on electronic word of mouth on repurchase intention, there is a positive influence and significant on e-satisfaction on repurchase intention, there is a positive and significant effect on e-trust on repurchase intention, there is a positive and significant effect on e-satisfaction on repurchase intention through electronic word of mouth, there is a positive and significant effect on e-trust on repurchase intentions through electronic word of mouth, in the online marketplace Tokopedia.","PeriodicalId":273907,"journal":{"name":"JURNAL DINAMIKA MANAJEMEN DAN BISNIS","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128482867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Elang Dimas Aditya, M. Edo Suryawan Siregar, Dewi Agustin Pratama Sari
The purpose of this research is to measure the influence between 1) E-Service Quality towards Purchase Intention, 2) Online Customer Review towards Purchase Intention, 3) Online Customer Review towards Purchase Decisions, 4) E-Service Quality towards Purchase Decisions, and 5) Purchase Intention towards Purchase Decision, and also to find the implications in each influence. Data collection method by using electronic questionnaire through Google Forms. Research object is Jakarta citizen that has accessed or completed at least one transaction in Tokopedia e-commerce with research conducted in April 2022 until July 2022. There are 200 samples that were analyzed using research design of Structural Equation Model (SEM) with AMOS software to process and analyze research results. Result shows that there are positive and significant effects for all of the proposed hypotheses. Result implies that even though e-Service Quality, Online Customer Reviews, and Purchase Intention, has positive and significant effects towards Purchase Decision, Tokopedia could still improves their services in several aspect such as protecting consumer purchasing behavior, increasing customer review frequency, increasing awareness for intention to purchase, and increasing overall services.
{"title":"Measuring Purchase Decision Tendencies of Jakarta Special Region E-Commerce Consumer","authors":"Elang Dimas Aditya, M. Edo Suryawan Siregar, Dewi Agustin Pratama Sari","doi":"10.21009/jdmb.06.1.2","DOIUrl":"https://doi.org/10.21009/jdmb.06.1.2","url":null,"abstract":"The purpose of this research is to measure the influence between 1) E-Service Quality towards Purchase Intention, 2) Online Customer Review towards Purchase Intention, 3) Online Customer Review towards Purchase Decisions, 4) E-Service Quality towards Purchase Decisions, and 5) Purchase Intention towards Purchase Decision, and also to find the implications in each influence. Data collection method by using electronic questionnaire through Google Forms. Research object is Jakarta citizen that has accessed or completed at least one transaction in Tokopedia e-commerce with research conducted in April 2022 until July 2022. There are 200 samples that were analyzed using research design of Structural Equation Model (SEM) with AMOS software to process and analyze research results. Result shows that there are positive and significant effects for all of the proposed hypotheses. Result implies that even though e-Service Quality, Online Customer Reviews, and Purchase Intention, has positive and significant effects towards Purchase Decision, Tokopedia could still improves their services in several aspect such as protecting consumer purchasing behavior, increasing customer review frequency, increasing awareness for intention to purchase, and increasing overall services.","PeriodicalId":273907,"journal":{"name":"JURNAL DINAMIKA MANAJEMEN DAN BISNIS","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126542541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Siti Nurjanah, Agung Kresnamurti Rivai Prabumenang, Shandy Aditya
The COVID-19 pandemic has a significant impact on the increased consumption and using digital services of Indonesian people. One of the digital services used is an e-commerce site. This phenomenon causes intense competition between e-commerce in Indonesia. The purpose of this study was to determine the significant effect of perceived usefulness and perceived ease of use on repurchase intention through trust. Data collection method by distributing online questionnaires through Google Forms. The sample in this study amounted to 252 respondents who live in DKI Jakarta, aged 18 – 38 years and have made purchases at online marketplace at least five times in the past year. Data analysis techniques used SPSS version 26 and SEM (Structural Equation Model) Lisrel version 8.8 to process data and analyze research data. The results showed that perceived usefulness has a significant effect on trust, perceived ease of use has a significant effect on trust, trust has a significant effect on repurchase intention, perceived usefulness has a significant effect on repurchase intention, perceived ease of use has a significant effect on repurchase intention, perceived usefulness has a significant effect on repurchase intention through trust, perceived ease of use has a significant effect on repurchase intention through trust.
2019冠状病毒病大流行对印度尼西亚人民增加消费和使用数字服务产生了重大影响。使用的数字服务之一是电子商务网站。这种现象导致了印尼电子商务之间的激烈竞争。本研究旨在探讨感知有用性和感知易用性通过信任对回购意向的显著影响。数据收集方法，通过谷歌表格分发在线问卷。这项研究的样本包括252名受访者，他们居住在雅加达DKI，年龄在18 - 38岁之间，过去一年至少在网上购物5次。数据分析技术使用SPSS version 26和SEM (Structural Equation Model) Lisrel version 8.8处理数据和分析研究数据。结果表明，感知有用性对信任有显著影响，感知易用性对信任有显著影响，信任对再购买意愿有显著影响，感知有用性对再购买意愿有显著影响，感知易用性对再购买意愿有显著影响，感知有用性通过信任对再购买意愿有显著影响，感知易用性通过信任对回购意愿有显著影响。
{"title":"Understanding Repurchase Intention of Online Marketplace Customers in Jakarta with Trust as Intervening","authors":"Siti Nurjanah, Agung Kresnamurti Rivai Prabumenang, Shandy Aditya","doi":"10.21009/jdmb.06.2.1","DOIUrl":"https://doi.org/10.21009/jdmb.06.2.1","url":null,"abstract":"The COVID-19 pandemic has a significant impact on the increased consumption and using digital services of Indonesian people. One of the digital services used is an e-commerce site. This phenomenon causes intense competition between e-commerce in Indonesia. The purpose of this study was to determine the significant effect of perceived usefulness and perceived ease of use on repurchase intention through trust. Data collection method by distributing online questionnaires through Google Forms. The sample in this study amounted to 252 respondents who live in DKI Jakarta, aged 18 – 38 years and have made purchases at online marketplace at least five times in the past year. Data analysis techniques used SPSS version 26 and SEM (Structural Equation Model) Lisrel version 8.8 to process data and analyze research data. The results showed that perceived usefulness has a significant effect on trust, perceived ease of use has a significant effect on trust, trust has a significant effect on repurchase intention, perceived usefulness has a significant effect on repurchase intention, perceived ease of use has a significant effect on repurchase intention, perceived usefulness has a significant effect on repurchase intention through trust, perceived ease of use has a significant effect on repurchase intention through trust.","PeriodicalId":273907,"journal":{"name":"JURNAL DINAMIKA MANAJEMEN DAN BISNIS","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132496332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Anisya Tiara Isnaini, Mohammad Rizan, Ika Febrilia
This study aimed to determine the direct effect of e-service quality, e-promotion, and perceived value variables on repurchase decision. As well as the indirect effect between e-service quality and e-promotion on repurchase decision through perceived value as an intervening variable. The research uses a quantitative approach and the data collection method uses a survey method with an instrument like a questionnaire. The object of research is 260 users of the McDelivery application who are domiciled in the JABODETABEK area, aged 17 years and over, who have seen/used the McDelivery online promotions McDelivery application to shop at least twice in the last six months. The data analysis technique used SPSS software and SEM analysis used LISREL software to process and analyze the research data. The results of the hypothesis test show that: (1) e-service quality affects repurchase decision; (2) e-promotion affects repurchase decision; (3) e-service quality affects repurchase decision through perceived value; (4) e-promotion affects repurchase decision through perceived value; (5) e-service quality affects perceived value; (6) e-promotion affects perceived value; (7) perceived value affects repurchase decision.
{"title":"Factors Affecting Customer Repurchase Intention: Case Study on Food Delivery Application","authors":"Anisya Tiara Isnaini, Mohammad Rizan, Ika Febrilia","doi":"10.21009/jdmb.06.1.1","DOIUrl":"https://doi.org/10.21009/jdmb.06.1.1","url":null,"abstract":"This study aimed to determine the direct effect of e-service quality, e-promotion, and perceived value variables on repurchase decision. As well as the indirect effect between e-service quality and e-promotion on repurchase decision through perceived value as an intervening variable. The research uses a quantitative approach and the data collection method uses a survey method with an instrument like a questionnaire. The object of research is 260 users of the McDelivery application who are domiciled in the JABODETABEK area, aged 17 years and over, who have seen/used the McDelivery online promotions McDelivery application to shop at least twice in the last six months. The data analysis technique used SPSS software and SEM analysis used LISREL software to process and analyze the research data. The results of the hypothesis test show that: (1) e-service quality affects repurchase decision; (2) e-promotion affects repurchase decision; (3) e-service quality affects repurchase decision through perceived value; (4) e-promotion affects repurchase decision through perceived value; (5) e-service quality affects perceived value; (6) e-promotion affects perceived value; (7) perceived value affects repurchase decision.","PeriodicalId":273907,"journal":{"name":"JURNAL DINAMIKA MANAJEMEN DAN BISNIS","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129987484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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