Pub Date : 2022-07-13DOI: 10.37301/jmubh.v17i2.20011
Ranti Mawardi, Yulia Hendri Yeni, V. Pujani
This study aims to analyze the effect of perceived risk, perceived ease of use, and customer's attitude on behavioral intention to use e-wedding gifts in Padang. The type of research is explanatory research, with the research method being a descriptive survey that emphasizes quantitative methods. The sample is 160 users and those who intend to use the e-wedding gift in the city of Padang. The sampling technique is purposive sampling. The data analysis method used Structural Equation Modeling - Partial Least Square (SEM-PLS). The results showed that perceived risk had a significant effect on perceived ease of use, perceived risk had a significant impact on customer attitude, perceived risk had no significant effect on behavioral intention to use, perceived ease of use had no significant effect on behavioral intention to use, and customer attitude has a significant impact. The behavioral choice to use and perceived risk significantly affect behavioral intention to use through customer attitude. This study has several significant findings for e-wedding gift providers. The researcher hopes that this research can be developed so that the use of e-wedding gifts as the adoption of banking technology and digital wallets for alternative wedding gifts can be implemented better.
{"title":"Determinant of Behavioral Intention to Use E-wedding Gifts","authors":"Ranti Mawardi, Yulia Hendri Yeni, V. Pujani","doi":"10.37301/jmubh.v17i2.20011","DOIUrl":"https://doi.org/10.37301/jmubh.v17i2.20011","url":null,"abstract":"This study aims to analyze the effect of perceived risk, perceived ease of use, and customer's attitude on behavioral intention to use e-wedding gifts in Padang. The type of research is explanatory research, with the research method being a descriptive survey that emphasizes quantitative methods. The sample is 160 users and those who intend to use the e-wedding gift in the city of Padang. The sampling technique is purposive sampling. The data analysis method used Structural Equation Modeling - Partial Least Square (SEM-PLS). The results showed that perceived risk had a significant effect on perceived ease of use, perceived risk had a significant impact on customer attitude, perceived risk had no significant effect on behavioral intention to use, perceived ease of use had no significant effect on behavioral intention to use, and customer attitude has a significant impact. The behavioral choice to use and perceived risk significantly affect behavioral intention to use through customer attitude. This study has several significant findings for e-wedding gift providers. The researcher hopes that this research can be developed so that the use of e-wedding gifts as the adoption of banking technology and digital wallets for alternative wedding gifts can be implemented better.","PeriodicalId":290799,"journal":{"name":"Jurnal Manajemen Universitas Bung Hatta","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115673987","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-13DOI: 10.37301/jmubh.v17i2.20008
Tun Huseno
This research aims to identify the efforts conducted by the organizer of Tabek Patah Tourism in realizing tour services. In addition, the research also aims to describe the satisfaction of the tourists in general through Service Quality Dimensions which consists of tangible, reliability, responsiveness, assurance and empathy. The method of data analysis that is used in this research is descriptive analysis by calculating the average and the median. The data analysis technique used is calculating the level of respondent’s achievement to measure the service quality based on each service quality dimension. The results of the research find that the average of satisfaction index of Panorama Tabek Patah Visitors, based on 5 dimensions of Service Quality, is 69.76%. The highest score of respondent’s satisfaction is reliability, 72.15%. The lowest score of respondent’s satisfaction is responsiveness, 67.08%.
{"title":"Analysis on Tourist Satisfaction with Tabek Patah Panorama Tourism Attraction in Tanah Datar Regency Based on Servqual Dimensions","authors":"Tun Huseno","doi":"10.37301/jmubh.v17i2.20008","DOIUrl":"https://doi.org/10.37301/jmubh.v17i2.20008","url":null,"abstract":"This research aims to identify the efforts conducted by the organizer of Tabek Patah Tourism in realizing tour services. In addition, the research also aims to describe the satisfaction of the tourists in general through Service Quality Dimensions which consists of tangible, reliability, responsiveness, assurance and empathy. The method of data analysis that is used in this research is descriptive analysis by calculating the average and the median. The data analysis technique used is calculating the level of respondent’s achievement to measure the service quality based on each service quality dimension. The results of the research find that the average of satisfaction index of Panorama Tabek Patah Visitors, based on 5 dimensions of Service Quality, is 69.76%. The highest score of respondent’s satisfaction is reliability, 72.15%. The lowest score of respondent’s satisfaction is responsiveness, 67.08%.","PeriodicalId":290799,"journal":{"name":"Jurnal Manajemen Universitas Bung Hatta","volume":"35 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113987906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-13DOI: 10.37301/jmubh.v17i2.20834
Fini Fitri Wahdini, Muhammad Zakiy
Pentingnya peningkatan kinerja karyawan selama pandemi Covid-19 tentunya memiliki dampak pada tercapainya tujuan perusahaan. Dalam meningkatkan kinerja karyawan diperlukan kontrol dari pemimpin untuk memberikan arahan kepada setiap karyawan dalam perusahaan tersebut. Tujuan penelitian ini adalah untuk melihat peran telecommuting dalam memperngaruhi kinerja karyawan selama pandemi Covid-19 yang dimoderasi oleh kontrol pemimpin. Penelitian ini mengambil objek pada Lembaga Keuangan Syariah di Yogyakarta. Penelitian kuantitatif dilakukan melalui survey dengan skala likert. Untuk sampel pada penelitian ini berjumlah 159 orang pada Lembaga Keuangan Syariah di Yogyakarta dan purposive sampling untuk teknik samplingnya. Pada penelitian ini, peneliti menggunakan sampel pada Bank Madina Syariah, BPRS Formes, Bank Muamalat, Bank Syariah Indonesia KC Yogyakarta, dan Bank BPD DIY Syariah. Peneliti menggunakan SEM PLS dari aplikasi SmartPLS 3.0 untuk menguji hipotesis. Hasil penelitian ini menunjukkan bahwa telecommuting berpengaruh positif signifikan terhadap kinerja karyawan selama pandemi Covid-19 dan kontrol pemimpin tidak dapat memoderasi pengaruh telecommuting terhadap kinerja karyawan selam pandemi Covid-19
{"title":"The Role of Telecommuting in Improving the Performance of Sharia Bank Employees with Leader Control as a Moderating Variable","authors":"Fini Fitri Wahdini, Muhammad Zakiy","doi":"10.37301/jmubh.v17i2.20834","DOIUrl":"https://doi.org/10.37301/jmubh.v17i2.20834","url":null,"abstract":"Pentingnya peningkatan kinerja karyawan selama pandemi Covid-19 tentunya memiliki dampak pada tercapainya tujuan perusahaan. Dalam meningkatkan kinerja karyawan diperlukan kontrol dari pemimpin untuk memberikan arahan kepada setiap karyawan dalam perusahaan tersebut. Tujuan penelitian ini adalah untuk melihat peran telecommuting dalam memperngaruhi kinerja karyawan selama pandemi Covid-19 yang dimoderasi oleh kontrol pemimpin. Penelitian ini mengambil objek pada Lembaga Keuangan Syariah di Yogyakarta. Penelitian kuantitatif dilakukan melalui survey dengan skala likert. Untuk sampel pada penelitian ini berjumlah 159 orang pada Lembaga Keuangan Syariah di Yogyakarta dan purposive sampling untuk teknik samplingnya. Pada penelitian ini, peneliti menggunakan sampel pada Bank Madina Syariah, BPRS Formes, Bank Muamalat, Bank Syariah Indonesia KC Yogyakarta, dan Bank BPD DIY Syariah. Peneliti menggunakan SEM PLS dari aplikasi SmartPLS 3.0 untuk menguji hipotesis. Hasil penelitian ini menunjukkan bahwa telecommuting berpengaruh positif signifikan terhadap kinerja karyawan selama pandemi Covid-19 dan kontrol pemimpin tidak dapat memoderasi pengaruh telecommuting terhadap kinerja karyawan selam pandemi Covid-19","PeriodicalId":290799,"journal":{"name":"Jurnal Manajemen Universitas Bung Hatta","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122856215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-13DOI: 10.37301/jmubh.v17i2.20184
L. Mangifera, F. Wajdi, F. Amalia, Aulia Uswatun Khasah
This research identifies the driving factors of SMEs' digital innovation and their effects on improving SMEs' financial performance during the COVID-19 pandemic, intending to discover the mediating role of digital innovation in improving SMEs' financial performance through innovation orientation, IT readiness, and digital capability. The type of research is quantitative with a sample of 188 SMEs actors in Surakarta and its surroundings who have adopted e-commerce and fintech, with SEM-PLS modeling analysis. The results show that digital innovation has an important role as a mediator for the variables of digital orientation, IT readiness, and digital capability that affect the improvement of SMEs' financial performance during the COVID 19 pandemic. SMEs that carry out digital innovation through e-commerce and fintech have increased financial performance compared to previously, this was seen from the percentage increase in sales and profits compared to the previous one. This research gives contribution to the new knowledge about the digital innovation of SMEs, the new conceptual framework that connects digital innovation with business performance from the perspective of financial performance. The significant positive effect of digital innovation on improving financial performance shows that it is important for small enterprise to improve their digitization skills and knowledge in business development to fulfill customer needs and improve performance for future business sustainability
{"title":"The Role of Digital Innovation in SMEs: A Financial Performance Perspective","authors":"L. Mangifera, F. Wajdi, F. Amalia, Aulia Uswatun Khasah","doi":"10.37301/jmubh.v17i2.20184","DOIUrl":"https://doi.org/10.37301/jmubh.v17i2.20184","url":null,"abstract":"This research identifies the driving factors of SMEs' digital innovation and their effects on improving SMEs' financial performance during the COVID-19 pandemic, intending to discover the mediating role of digital innovation in improving SMEs' financial performance through innovation orientation, IT readiness, and digital capability. The type of research is quantitative with a sample of 188 SMEs actors in Surakarta and its surroundings who have adopted e-commerce and fintech, with SEM-PLS modeling analysis. The results show that digital innovation has an important role as a mediator for the variables of digital orientation, IT readiness, and digital capability that affect the improvement of SMEs' financial performance during the COVID 19 pandemic. SMEs that carry out digital innovation through e-commerce and fintech have increased financial performance compared to previously, this was seen from the percentage increase in sales and profits compared to the previous one. This research gives contribution to the new knowledge about the digital innovation of SMEs, the new conceptual framework that connects digital innovation with business performance from the perspective of financial performance. The significant positive effect of digital innovation on improving financial performance shows that it is important for small enterprise to improve their digitization skills and knowledge in business development to fulfill customer needs and improve performance for future business sustainability","PeriodicalId":290799,"journal":{"name":"Jurnal Manajemen Universitas Bung Hatta","volume":"67 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117349732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-19DOI: 10.37301/jmubh.v17i1.19996
Christian Kuswibowo, Citra Yuniar Darmawan
This study aims to determine the promotion strategy on Social media Instagram New Ayuda Hotel at Puncak Bogor. The analysis of the promotion strategy in this study uses the promotion mix theory which consists of 5 strategies, namely: Advertising, Personal Selling, Sales Promotion, Public Relations, Direct Marketing. This research is a type of qualitative descriptive research. Data collection methods in this study were interviews, observation, and documentation. In this study, the validity of the data was tested using a triangulation examination technique. To test the validity of the data in this study, a triangulation method was carried out by comparing information or data from observations on Instagram @newayudahotel and the results of interviews with speakers at New Ayuda Hotel at Puncak Bogor. The result of this final project is New Ayuda Hotel at Puncak Bogor in managing its Instagram using Personal Selling, Sales Promotion, Public Relations and Direct Marketing strategies. From the research data regarding the promotion strategy on Instagram @newayudahotel it is good but not optimal. Because there are some obstacles such as the lack of consistency in creating Instagram content. Therefore, it is necessary to make a planning schedule in managing Instagram @newayudahotel.
本研究旨在确定在punak Bogor的New Ayuda Hotel的社交媒体Instagram上的推广策略。本研究的促销策略分析使用促销组合理论，包括5种策略，即:广告，个人销售，促销，公共关系，直接营销。本研究属于定性描述性研究。本研究的资料收集方法为访谈法、观察法和文献法。在本研究中，使用三角测量检测技术对数据的有效性进行了测试。为了检验本研究数据的有效性，通过比较Instagram @newayudahotel上观察到的信息或数据和对punak Bogor New Ayuda Hotel讲者的访谈结果，进行了三角测量方法。这个最终项目的结果是新阿尤达酒店在punak茂物管理其Instagram使用个人销售，促销，公共关系和直接营销策略。从Instagram @newayudahotel的推广策略的研究数据来看，它是好的，但不是最优的。因为有一些障碍，比如在创建Instagram内容时缺乏一致性。因此，在管理Instagram @newayudahotel时，有必要制定一个计划表。
{"title":"ANALISA PROMOTION STRATEGY DAN ENGAGEMENT AKUN INSTAGRAM PADA HOTEL NEW AYUDA BOGOR","authors":"Christian Kuswibowo, Citra Yuniar Darmawan","doi":"10.37301/jmubh.v17i1.19996","DOIUrl":"https://doi.org/10.37301/jmubh.v17i1.19996","url":null,"abstract":"This study aims to determine the promotion strategy on Social media Instagram New Ayuda Hotel at Puncak Bogor. The analysis of the promotion strategy in this study uses the promotion mix theory which consists of 5 strategies, namely: Advertising, Personal Selling, Sales Promotion, Public Relations, Direct Marketing. This research is a type of qualitative descriptive research. Data collection methods in this study were interviews, observation, and documentation. In this study, the validity of the data was tested using a triangulation examination technique. To test the validity of the data in this study, a triangulation method was carried out by comparing information or data from observations on Instagram @newayudahotel and the results of interviews with speakers at New Ayuda Hotel at Puncak Bogor. The result of this final project is New Ayuda Hotel at Puncak Bogor in managing its Instagram using Personal Selling, Sales Promotion, Public Relations and Direct Marketing strategies. From the research data regarding the promotion strategy on Instagram @newayudahotel it is good but not optimal. Because there are some obstacles such as the lack of consistency in creating Instagram content. Therefore, it is necessary to make a planning schedule in managing Instagram @newayudahotel.","PeriodicalId":290799,"journal":{"name":"Jurnal Manajemen Universitas Bung Hatta","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131969454","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-19DOI: 10.37301/jmubh.v17i1.19949
Aldia Rilas, Mayroza Wiska, Fenisi Resty
This study was conducted to determine how much influence service quality and satisfaction customers on customer loyalty at Oto Bank Nagari Koto Baru Branch. The purpose of this research was carried out to find out how much influence Service Quality and Customer Satisfaction have on customer loyalty in Oto Bank Nagari Koto Baru Branch. The method in this study is a quantitative method and data collection using a questionnaire. The population in this study were all students of Dharmas Indonesia University as customers at Oto Bank Nagari, the respondents who were used as samples were 93 respondents. Based on the results of the study, it is known that the value of the coefficient. The results of the study prove that the magnitude of the nfluence of service quality on customer loyalty and the absence of nfluence of customer satisfaction on customer loyalty.
本研究是为了确定在Oto银行长利Koto Baru分行的服务质量和客户满意度对客户忠诚度的影响程度。本研究的目的是为了找出服务质量和客户满意度对顾客忠诚度的影响程度。本研究采用定量方法，采用问卷调查法收集数据。本研究的人群均为达摩印尼大学的学生，作为Oto Bank Nagari的客户，作为样本的被调查者为93名。根据研究结果可知，该系数的取值。研究结果表明，服务质量对顾客忠诚的影响程度显著，顾客满意对顾客忠诚的影响程度不显著。
{"title":"PENGARUH KUALITAS PELAYANAN DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH PADA OTO BANK NAGARI CABANG KOTO BARU","authors":"Aldia Rilas, Mayroza Wiska, Fenisi Resty","doi":"10.37301/jmubh.v17i1.19949","DOIUrl":"https://doi.org/10.37301/jmubh.v17i1.19949","url":null,"abstract":"This study was conducted to determine how much influence service quality and satisfaction customers on customer loyalty at Oto Bank Nagari Koto Baru Branch. The purpose of this research was carried out to find out how much influence Service Quality and Customer Satisfaction have on customer loyalty in Oto Bank Nagari Koto Baru Branch. The method in this study is a quantitative method and data collection using a questionnaire. The population in this study were all students of Dharmas Indonesia University as customers at Oto Bank Nagari, the respondents who were used as samples were 93 respondents. Based on the results of the study, it is known that the value of the coefficient. The results of the study prove that the magnitude of the nfluence of service quality on customer loyalty and the absence of nfluence of customer satisfaction on customer loyalty.","PeriodicalId":290799,"journal":{"name":"Jurnal Manajemen Universitas Bung Hatta","volume":"59 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134034229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-19DOI: 10.37301/jmubh.v17i1.19979
Lis Miati, Rudi Setiawan
Education is one of the efforts to achieve a standard of living or for better progress. Each university will provide good services to attract prospective students (students), apart from providing supporting and adequate facilities and infrastructure, and competent human resources in their fields. At this time a service can be done directly or indirectly. Electronic Services System or Electronic Services which is abbreviated as E-Services is a leading application that utilizes Information and Communication Technology. The web-based Academic Information System (SIAKAD CLOUD) aims to make it easier for students and lecturers to obtain the information they need, such as lecture materials, lecture schedules, Mid-semester Examination Schedules, Semester Final Exams and other campus activity information. The author uses an associative research type with a quantitative approach, while the number of samples in this study is 136 students of STIA YPPT Priatim Tasikmalaya. The results of the research and discussion show that the value of R Square or the square of the value of R, obtained a value of 0.537 or 53.7%, which means that community satisfaction is influenced by the existence of E-Service Quality of 53.7%. The significance value is 0.000, which means it is far from the alpha value, which is 0.05 (5%), meaning that E-Service Quality has an influence on student satisfaction.
{"title":"PENGARUH E-SERVICE QUALITY ( SIAKAD CLOUD) TERHADAP KEPUASAN MAHASISWA STIA YPPT PRIATIM TASIKMALAYA","authors":"Lis Miati, Rudi Setiawan","doi":"10.37301/jmubh.v17i1.19979","DOIUrl":"https://doi.org/10.37301/jmubh.v17i1.19979","url":null,"abstract":"Education is one of the efforts to achieve a standard of living or for better progress. Each university will provide good services to attract prospective students (students), apart from providing supporting and adequate facilities and infrastructure, and competent human resources in their fields. At this time a service can be done directly or indirectly. Electronic Services System or Electronic Services which is abbreviated as E-Services is a leading application that utilizes Information and Communication Technology. The web-based Academic Information System (SIAKAD CLOUD) aims to make it easier for students and lecturers to obtain the information they need, such as lecture materials, lecture schedules, Mid-semester Examination Schedules, Semester Final Exams and other campus activity information. The author uses an associative research type with a quantitative approach, while the number of samples in this study is 136 students of STIA YPPT Priatim Tasikmalaya. The results of the research and discussion show that the value of R Square or the square of the value of R, obtained a value of 0.537 or 53.7%, which means that community satisfaction is influenced by the existence of E-Service Quality of 53.7%. The significance value is 0.000, which means it is far from the alpha value, which is 0.05 (5%), meaning that E-Service Quality has an influence on student satisfaction.","PeriodicalId":290799,"journal":{"name":"Jurnal Manajemen Universitas Bung Hatta","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132643856","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-19DOI: 10.37301/jmubh.v17i1.19997
Johannes Maysan Damanik, E. Tandelilin
This study is aimed to find out the investment strategy and investment performance betwen foreign investrors and domestics investror who have transaction in Indonesia Stock Excange. A Proxy used to see the Investment Strategy and Investment Performance in this study is the Trading Profit from transaction wich has been done by the investors. Investment strategy chossen bt investors can be seen from the investor’s tendency in doing some sales which contains some shareds with positive and negative valued trading profit. Investment Performance is seen from the investor’s capability in producing positive valued trading profit. This study used intra-day transaction data which are transacted by foreign investors and domestic investors. The result of this study found that foreign investors used a momentum when transacting in the stock excange and domestics investor using a contrarian when transacting in the stock excange. This study olso found that there isn’t defferent performance between foreign investors and domestik investors in stock excange transactions activities.
{"title":"STRATEGI DAN KINERJA INVESTASI DALAM AKTIVITAS PERDAGANGAN INVESTOR ASING VS INVESTOR DOMESTIK","authors":"Johannes Maysan Damanik, E. Tandelilin","doi":"10.37301/jmubh.v17i1.19997","DOIUrl":"https://doi.org/10.37301/jmubh.v17i1.19997","url":null,"abstract":"This study is aimed to find out the investment strategy and investment performance betwen foreign investrors and domestics investror who have transaction in Indonesia Stock Excange. A Proxy used to see the Investment Strategy and Investment Performance in this study is the Trading Profit from transaction wich has been done by the investors. Investment strategy chossen bt investors can be seen from the investor’s tendency in doing some sales which contains some shareds with positive and negative valued trading profit. Investment Performance is seen from the investor’s capability in producing positive valued trading profit. This study used intra-day transaction data which are transacted by foreign investors and domestic investors. The result of this study found that foreign investors used a momentum when transacting in the stock excange and domestics investor using a contrarian when transacting in the stock excange. This study olso found that there isn’t defferent performance between foreign investors and domestik investors in stock excange transactions activities.","PeriodicalId":290799,"journal":{"name":"Jurnal Manajemen Universitas Bung Hatta","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124558902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-19DOI: 10.37301/jmubh.v17i1.19985
Andria Ningsih, Ekal Hendrayani, Mike Triani, Mustika Lukman Arief
Changes in consumer desires today have a lot of positive impacts on entrepreneurs, especially coffee shops. Sometimes people prefer to come just to enjoy just a drink according to the menu provided at the cafe. This study aims to determine the effect of service quality, product effect on promotion, whether the effect of service and product quality has a direct effect on consumer loyalty and service and product quality affect consumer loyalty through promotion. The population is consumers who often come to the cafe. Sampling using the technique of accidental sampling, the number of respondents as many as 100. The method of data collection using observation, and questionnaires, descriptive data analysis techniques, classical assumption test and path. The findings obtained are the quality of service and product quality have an effect on promotion, service quality has a direct effect on consumer loyalty, while the product has no effect on consumer loyalty through promotion. Although consumers do not pay attention to the quality of the products offered, the quality of taste should be maintained, so that new and old customers continue to come to visit the KOPIGO Bukittinggi cafe
{"title":"KUALITAS PELAYANAN, PRODUK DAN PROMOSI SEBAGAI VARIABEL INTERVENING UNTUK MELIHAT LOYALITAS KONSUMEN PENIKMAT COFFEE DI KOTA BUKITTINGGI","authors":"Andria Ningsih, Ekal Hendrayani, Mike Triani, Mustika Lukman Arief","doi":"10.37301/jmubh.v17i1.19985","DOIUrl":"https://doi.org/10.37301/jmubh.v17i1.19985","url":null,"abstract":"Changes in consumer desires today have a lot of positive impacts on entrepreneurs, especially coffee shops. Sometimes people prefer to come just to enjoy just a drink according to the menu provided at the cafe. This study aims to determine the effect of service quality, product effect on promotion, whether the effect of service and product quality has a direct effect on consumer loyalty and service and product quality affect consumer loyalty through promotion. The population is consumers who often come to the cafe. Sampling using the technique of accidental sampling, the number of respondents as many as 100. The method of data collection using observation, and questionnaires, descriptive data analysis techniques, classical assumption test and path. The findings obtained are the quality of service and product quality have an effect on promotion, service quality has a direct effect on consumer loyalty, while the product has no effect on consumer loyalty through promotion. Although consumers do not pay attention to the quality of the products offered, the quality of taste should be maintained, so that new and old customers continue to come to visit the KOPIGO Bukittinggi cafe\u0000 ","PeriodicalId":290799,"journal":{"name":"Jurnal Manajemen Universitas Bung Hatta","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128101889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-19DOI: 10.37301/jmubh.v17i1.19991
Dodi Suryadi
The motivation behind this review was to look at the impact of benefit and influence on firm worth with GCG as a directing variable of exact investigations on assembling organizations recorded on the Indonesia Stock Trade 2014-2018. Information investigation in this review utilized relapse to decide the impact of the factors engaged with the review. The aftereffects of the examination are, to some degree the benefit variable altogether affects firm worth with prob. 0.0000 and influence essentially affects firm worth with prob level. 0.0062. All the while, productivity and use factors fundamentally affect firm worth with prob level. 0. 00000. The worth of R2 acquired is 0. 964539 which implies the commitment of the free factor is 96, 45% to the reliant variable. To some degree, the productivity variable has no impact on the worth of the organization which is directed by GCG with a prob esteem. of 0.5547. Somewhat, the influence variable has no impact on the worth of the organization which is directed by GCG with a prob esteem. of 0.4766. All the while, benefit and use factors have a positive and critical impact on firm worth directed by GCG with a prob level. 0.00000. The worth of R2 got is 0.966961, which implies that the commitment of the autonomous variable is 96.69% to the reliant variable.
{"title":"THE INFLUENCE OF PROFITABILITY AND LEVERAGE ON COMPANY VALUE WITH GOOD CORPORATE GOVERNANCE AS MODERATING VARIABLES","authors":"Dodi Suryadi","doi":"10.37301/jmubh.v17i1.19991","DOIUrl":"https://doi.org/10.37301/jmubh.v17i1.19991","url":null,"abstract":"The motivation behind this review was to look at the impact of benefit and influence on firm worth with GCG as a directing variable of exact investigations on assembling organizations recorded on the Indonesia Stock Trade 2014-2018. Information investigation in this review utilized relapse to decide the impact of the factors engaged with the review. The aftereffects of the examination are, to some degree the benefit variable altogether affects firm worth with prob. 0.0000 and influence essentially affects firm worth with prob level. 0.0062. All the while, productivity and use factors fundamentally affect firm worth with prob level. 0. 00000. The worth of R2 acquired is 0. 964539 which implies the commitment of the free factor is 96, 45% to the reliant variable. To some degree, the productivity variable has no impact on the worth of the organization which is directed by GCG with a prob esteem. of 0.5547. Somewhat, the influence variable has no impact on the worth of the organization which is directed by GCG with a prob esteem. of 0.4766. All the while, benefit and use factors have a positive and critical impact on firm worth directed by GCG with a prob level. 0.00000. The worth of R2 got is 0.966961, which implies that the commitment of the autonomous variable is 96.69% to the reliant variable.","PeriodicalId":290799,"journal":{"name":"Jurnal Manajemen Universitas Bung Hatta","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116878750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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