Pub Date : 2020-01-01DOI: 10.1007/978-3-662-52985-0_1
G. Walsh, David Dose, M. Schwabe
{"title":"Grundlagen des Marketing","authors":"G. Walsh, David Dose, M. Schwabe","doi":"10.1007/978-3-662-52985-0_1","DOIUrl":"https://doi.org/10.1007/978-3-662-52985-0_1","url":null,"abstract":"","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79186624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-01DOI: 10.1524/9783486599893.229
G. Walsh, Alexander Deseniss, Thomas Kilian
{"title":"Kommunikationspolitik","authors":"G. Walsh, Alexander Deseniss, Thomas Kilian","doi":"10.1524/9783486599893.229","DOIUrl":"https://doi.org/10.1524/9783486599893.229","url":null,"abstract":"","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":"10 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87175445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-01DOI: 10.1007/978-3-540-89136-9_2
G. Walsh, Alexander Deseniss, Thomas Kilian
{"title":"Konsumentenverhalten","authors":"G. Walsh, Alexander Deseniss, Thomas Kilian","doi":"10.1007/978-3-540-89136-9_2","DOIUrl":"https://doi.org/10.1007/978-3-540-89136-9_2","url":null,"abstract":"","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81567930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-01DOI: 10.1007/978-3-642-38041-9_8
G. Walsh, Alexander Deseniss, Thomas Kilian
{"title":"Vertriebspolitik","authors":"G. Walsh, Alexander Deseniss, Thomas Kilian","doi":"10.1007/978-3-642-38041-9_8","DOIUrl":"https://doi.org/10.1007/978-3-642-38041-9_8","url":null,"abstract":"","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75233388","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-01DOI: 10.1007/978-3-8349-8780-8_16
G. Walsh, Alexander Deseniss, Thomas Kilian
{"title":"Preispolitik","authors":"G. Walsh, Alexander Deseniss, Thomas Kilian","doi":"10.1007/978-3-8349-8780-8_16","DOIUrl":"https://doi.org/10.1007/978-3-8349-8780-8_16","url":null,"abstract":"","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78545683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-01DOI: 10.1007/978-3-662-58941-0_5
G. Walsh, Alexander Deseniss, Thomas Kilian
{"title":"Customer-Relationship-Management","authors":"G. Walsh, Alexander Deseniss, Thomas Kilian","doi":"10.1007/978-3-662-58941-0_5","DOIUrl":"https://doi.org/10.1007/978-3-662-58941-0_5","url":null,"abstract":"","PeriodicalId":30072,"journal":{"name":"Management Marketing","volume":"40 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81410238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}