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Green Innovation Sustainability & Green Practice Behaviours in Tourism & Hospitality 旅游与酒店业的绿色创新、可持续发展与绿色实践行为
Pub Date : 2023-06-01 DOI: 10.30958/ajt.10-2-2
A. Chivandi, Mutali Sikhauli, Thembelani Mlilo
This study aimed to examine the sustainability of green innovation concerning green practices in city-based hotels. As a result of climate change in the global atmosphere, unpredictable weather patterns, and deforestation, the hospitality sector faces new challenges. The hospitality sector has demonstrated efficiency, gaining a competitive advantage through sustainability and gross domestic product (GDP). Travellers and tourists experience quality service delivery, food and beverage, entertainment, and transportation. Extras such as amusement parks, inns, and hotels. This study used a positivist philosophy and deductively tested hypotheses using Structural Equation Modelling (SEM), Confirmatory Factor Analysis (CFA) and random sampling. A sample size of N=250 was from the top team management and employees of the travel and tourism sector in Gauteng province in South Africa. Based on the path model, the best model fit was determined. Several research constructs were examined, including green branding, pricing, environmental sustainability, green innovation, green growth, & green practice. Green innovation and green practices have a correlation coefficient of 0.358, indicating a strong link between green growth and green practices. A p-estimation of 0.001 indicates a 0.05 certainty level, meaning speculation must be maintained. As a result, travel and tourism companies that practice green business strategies showed more significant support for sustainability strategies. It is recommended that tourism & hospitality companies employ green innovation strategies that support their business objectives, enabling them to assess and improve business growth, make contributions to policy within the industry, raise awareness about climate change while in business and improve current strategic relationships while maintaining a high level of preservation of the environment. Keywords: green innovation, sustainability, tourism & hospitality, green growth strategy, green branding
本研究旨在考察城市酒店绿色实践中绿色创新的可持续性。由于全球大气的气候变化、不可预测的天气模式和森林砍伐,酒店业面临着新的挑战。酒店业已经证明了效率,通过可持续性和国内生产总值(GDP)获得了竞争优势。旅行者和游客体验到优质的服务、餐饮、娱乐和交通。额外的,如游乐园,旅馆和酒店。本研究采用实证主义哲学,并运用结构方程模型(SEM)、验证性因子分析(CFA)和随机抽样对假设进行演绎检验。N=250的样本量来自南非豪登省旅游部门的高层管理人员和员工。基于路径模型,确定最佳模型拟合。几个研究结构进行了检验,包括绿色品牌,定价,环境可持续性,绿色创新,绿色增长和绿色实践。绿色创新与绿色实践的相关系数为0.358,表明绿色增长与绿色实践之间存在较强的联系。p值估计为0.001表示确定性水平为0.05,这意味着必须维持推测。结果表明,实施绿色商业战略的旅游企业对可持续发展战略的支持程度更高。建议旅游和酒店公司采用支持其业务目标的绿色创新战略,使他们能够评估和改善业务增长,为行业内的政策做出贡献,在业务中提高对气候变化的认识,改善当前的战略关系,同时保持高水平的环境保护。关键词:绿色创新,可持续发展,旅游酒店,绿色增长战略,绿色品牌
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引用次数: 0
Built Heritage Management Systems: Australia and Germany Compared 建筑遗产管理系统:澳大利亚与德国之比较
Pub Date : 2023-06-01 DOI: 10.30958/ajt.10-2-1
J. Amar, L. Armitage, D. O’Hare, Matthew Moorhead
A recent, unreported, focus group of international heritage practitioners from academia, urban planning, land use management and urban design, found interesting similarities and differences between Australian and German cultural built heritage (CBH) management systems. For validation, a literature review provided a methodological framework and is reported in this paper. Its objective is to confirm the principal themes elicited by the initial work, being: assessment standards, transferable development rights, heritage conservation incentives and private property rights’ management thereby contributing enhanced clarity to the broader relationship between built heritage and stakeholder roles in heritage conservation. This paper is a precursor of more detailed planned empirical, in-country study seeking further insights into stakeholder interests and value systems based on a recent developed analytical approach known as Cultural Heritage Discourse (CHD). It is recognised that this empirical component is a limiting feature of the current research but anticipated as inevitable due to the preliminary stage of enquiry. Keywords: Conservation of built heritage; cultural heritage discourse; heritage management systems; transferable development rights; Germany and Australia
最近,来自学术界、城市规划、土地利用管理和城市设计的国际遗产从业者焦点小组发现了澳大利亚和德国文化建筑遗产(CBH)管理系统之间有趣的异同。为了验证,文献综述提供了一个方法框架,并在本文中报告。其目的是确认最初工作所引出的主要主题,即:评估标准、可转让发展权、文物保护激励措施和私有产权管理,从而进一步明确建筑文物与文物保护中利益相关者角色之间的更广泛关系。本文是一项更详细的有计划的实证研究的先驱,该研究旨在进一步深入了解利益相关者的利益和价值体系,该研究基于最近开发的一种分析方法,即文化遗产话语(CHD)。人们认识到,这种经验成分是当前研究的一个限制特征,但由于调查的初步阶段,预计这是不可避免的。关键词:建筑遗产保护;文化遗产话语;遗产管理制度;可转让发展权;德国和澳大利亚
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引用次数: 0
Crisis of Competition: A Conceptual Review of Hospitality and Tourism Industries 竞争危机:酒店和旅游业的概念回顾
Pub Date : 2023-02-23 DOI: 10.30958/ajt.10-1-3
Mennatullah Alaa-Eldeen, Ahmed Tawfik, Ashraf Tag-Eldeen
The hospitality and airline industries tend to be in a never-ending competition. This competition in many situations leads to a crisis with many forms such as price wars, emergence of a new competitor with lowered price products and competitors following fast-second strategy. So, this paper is a conceptual research that outlines these different forms of crisis of competition. Furthermore, it indicates how organizations face competition and how they set strategies for survival and coexist in the highly competitive market. This paper also overviews case studies from the hospitality and airline industry and their response to competition. Keywords: crisis of competition, concept of competition, competitive position, price wars, fast-second strategy
酒店业和航空业往往处于一种永无止境的竞争之中。在许多情况下,这种竞争导致了多种形式的危机,如价格战,新竞争对手的出现,价格较低的产品和竞争对手遵循快秒战略。因此,本文是一项概念研究,概述了这些不同形式的竞争危机。此外,它还表明组织如何面对竞争,如何制定生存战略,并在竞争激烈的市场中共存。本文还概述了酒店和航空业的案例研究及其对竞争的反应。关键词:竞争危机,竞争观念,竞争地位,价格战,快秒战略
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引用次数: 0
Natural Capital and Natural Asset Management in the Hospitality Industry 酒店业的自然资本和自然资产管理
Pub Date : 2023-02-23 DOI: 10.30958/ajt.10-1-1
M. Wynn, Peter Jones
There has been some recent interest in the role that natural capital can play in the transition to a more sustainable hospitality industry. However, little work has been published in the academic literature on the role of natural capital in the hospitality industry and how it can be assessed, and this represents a gap in that literature. With this in mind, this short exploratory paper outlines the origins and definition of natural capital, looks at some of the ways in which the hospitality industry benefits from natural capital, explores the relationship between natural capital and natural asset management, and provides an illustrative cameo case study of how one of the leading companies in the hospitality industry, namely Marriott international, has addressed natural capital in their most recent environmental, social and governance report. The paper concludes that there is, as yet, very limited universal recognition of natural capital as an element of sustainability strategy in the hospitality industry. Indeed, even where it is in evidence, natural capital is still viewed within the idiom of economic growth and the continuing expansion of the hospitality industry. The paper suggests, however, that the adoption and adaptation of asset management practices may provide a more realistic way of assessing and measuring the current and evolving value and condition of natural capital. Keywords: hospitality industry, tourism, natural capital, natural asset management, Marriott International
最近,人们对自然资本在向更可持续的酒店业转型中所扮演的角色产生了一些兴趣。然而,关于自然资本在酒店业中的作用以及如何对其进行评估的学术文献很少发表,这代表了该文献中的空白。考虑到这一点,这篇简短的探索性论文概述了自然资本的起源和定义,探讨了酒店业从自然资本中受益的一些方式,探讨了自然资本与自然资产管理之间的关系,并提供了一个说明性的案例研究,说明了酒店业的领先公司之一,即万豪国际集团,如何在其最近的环境,社会与治理报告。本文的结论是,到目前为止,对自然资本作为酒店业可持续发展战略要素的普遍认识非常有限。事实上,即使在有证据的地方,自然资本仍然被视为经济增长和酒店业持续扩张的惯用语。然而,本文认为,资产管理实践的采用和调整可能为评估和衡量自然资本当前和不断变化的价值和状况提供一种更现实的方法。关键词:酒店业,旅游业,自然资本,自然资产管理,万豪国际
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引用次数: 0
Opportunities for Digitalization in Marketing Management of Health Tourism in Bulgaria 保加利亚健康旅游营销管理中的数字化机遇
Pub Date : 2023-02-23 DOI: 10.30958/ajt.10-1-2
N. Tsonev
With the development of the tourism industry worldwide, there is a need for proper and sustainable management of the specialized types of tourism and one of the most developed one is health tourism. According to the tourist zoning in Bulgaria, seven regions with basic and extended specialization in the field of health tourism can be distinguished. Embracing digitalisation throughout the tourism industry will help to develop the health tourism business in a post-COVID-19 era. This will include analysis of the opportunities digitalisation opens up for marketing, product and tourism destination management. According to the Ministry of Tourism in Bulgaria digitalization is not just a change but a mandatory transformation for the tourism in Bulgaria to be efficient and competitive. In this paper, the authors strive to disclose opportunities for digitalization of marketing management on national level as well as in specific tourism regions in Bulgaria. In the article good international practices of digitalisation in the health tourism field are analysed and specific measures for the external marketing of the destination are proposed to implement in the marketing management of the health tourism in Bulgaria. Keywords: digitalization, marketing management, tourism regions, health tourism
随着世界范围内旅游业的发展,需要对专业旅游类型进行适当和可持续的管理,其中最发达的旅游类型之一是健康旅游。根据保加利亚的旅游区划,可以区分出在保健旅游领域具有基本和扩展专业化的七个地区。在整个旅游业中采用数字化将有助于在后covid -19时代发展健康旅游业务。这将包括分析数字化为营销、产品和旅游目的地管理带来的机会。根据保加利亚旅游部的说法,数字化不仅是一种变化,而且是保加利亚旅游业高效和竞争力的强制性转型。在本文中,作者努力揭示保加利亚国家层面以及特定旅游地区营销管理数字化的机会。本文分析了数字化在健康旅游领域的良好国际实践,并提出了在保加利亚健康旅游营销管理中实施目的地外部营销的具体措施。关键词:数字化,营销管理,旅游区域,健康旅游
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引用次数: 0
Improving the Syrian Coastal Area in the Context of Sustainable Tourism 在可持续旅游的背景下改善叙利亚沿海地区
Pub Date : 2023-02-23 DOI: 10.30958/ajt.10-1-4
Gildis Tachir, Ahmed Alali
Tourism is an important field of industry that helps create a large number of job opportunities in many fields that contribute to economic development and increase personal and national incomes. However, when tourism is planned irregularly and without discipline, it negatively affects the environment and natural resources by threatening the environmental resources of future generations. Therefore, we need sustainable tourism development to strike a balance between economic growth on the one hand and the protection of environmental resources and social values on the other. This study aimed to investigate the conditions of sustainable tourism planning. In line with this goal, a picture of the physical potential of the region was created by using the literature data on sustainable tourism, environmental analysis of the Syrian coastal region, on-site observation and mapping method, and qualitative research techniques. Suggestions are put forward in line with the findings that are presented in the created table. We believe that the study will make a positive contribution to the literature to ensure sustainable tourism development on the Syrian coast in terms of urban, environmental, social, and global aspects. Keywords: sustainable development, sustainable tourism, the Syrian Coast
旅游业是一个重要的工业领域,有助于在许多领域创造大量的就业机会,有助于经济发展,增加个人和国家收入。然而,如果旅游计划不规范,没有纪律,就会威胁到后代的环境资源,对环境和自然资源产生负面影响。因此,我们需要旅游业的可持续发展,在经济增长与环境资源和社会价值的保护之间取得平衡。本研究旨在探讨可持续旅游规划的条件。为了实现这一目标,通过使用可持续旅游的文献数据、叙利亚沿海地区的环境分析、现场观察和绘图方法以及定性研究技术,绘制了该地区自然潜力的图片。根据所创建的表格中显示的调查结果提出建议。我们相信,该研究将为确保叙利亚海岸在城市、环境、社会和全球方面的可持续旅游发展做出积极贡献。关键词:可持续发展,可持续旅游,叙利亚海岸
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引用次数: 0
How Digitalization in Tourism Led to Moral Disengagement of Employees: Differential Impacts on X, Y, Z Generations in Egyptian Hotels 旅游业的数字化如何导致员工的道德脱离:对埃及酒店X、Y、Z世代的不同影响
Pub Date : 2022-11-23 DOI: 10.30958/ajt.9-4-1
The recent global trend towards digitalization is causing a lot of economic, political and social changes to all world populations and states. From travel agencies to Online Travel Agencies (OTA’s) in Tourism and from Central Reservation Offices (CRO’s) to Global Distribution Networks (GDS) in hospitality business, this is how the world changed. Even social media is converting from Facebook to Metaverse and from Two Dimentional (2D) to Virtual Reality (VR) and Virtual Augmented Reality (VAR) besides to holograms. Many researches explored the impacts of digitalization on these perspectives. However, few if any were focused to measure the shift in moral models adopted due to this shift in life, from physical to digital. This paper targets to explore the moral disengagement caused by the aforementioned trend on employees from different generations “x, y and z” concerning total performance, reputation, present and future image of hospitality business operations and how is this perceived among them and the role of accumulated experience to mitigate these impacts. Keywords: digitalization, x, y, z generations, moral disengagement, immoral decisions, reputation, total performance, present and future image, accumulated experience
最近的全球数字化趋势正在给世界上所有人口和国家带来许多经济、政治和社会变化。从旅游行业的旅行社到在线旅行社(OTA),从酒店行业的中央预订办公室(CRO)到全球分销网络(GDS),这就是世界的变化。甚至连社交媒体也在从Facebook转向虚拟世界,从二维(2D)转向虚拟现实(VR)和虚拟增强现实(VAR),此外还有全息图。许多研究探讨了数字化对这些观点的影响。然而,很少有人关注衡量由于生活从实体到数字的转变而采用的道德模式的转变。本文旨在探讨上述趋势对不同世代“x、y和z”员工在酒店业务运营的总体绩效、声誉、现在和未来形象方面造成的道德脱离,以及他们如何感知这一点,以及积累的经验在减轻这些影响方面的作用。关键词:数字化,x、y、z代,道德脱离,不道德决策,声誉,总绩效,现在与未来形象,经验积累
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引用次数: 0
Adapting for Resilience: Exploring the Advent of Virtual Experiences in Pandemic-era Wine Tourism Offerings 适应弹性:探索流行病时代葡萄酒旅游产品中虚拟体验的出现
Pub Date : 2022-11-23 DOI: 10.30958/ajt.9-4-2
B. Amarendra, Amarendra Kumar Das
When nations across the world were brought to an abrupt hiatus by the ravaging pandemic, the tourism industry was left in a quagmire. Tourism ventures were faced with the option of either suffering through an onslaught of hardships; while hoping to be relieved of it soon or adapting for resilience in order to cushion the blow. If they choose the latter, the conventional playbook of experience offerings and customer interactions had to be reinvented. It was a choice that the wine tourism sectors in America and Europe made; a choice that charted its course towards embracing the attributes of virtual tourism. Wineries curated virtual vineyard tours, hosted virtual tastings and conducted virtual interactions over wine. Although these virtual experiences did not exude the panache of being present in the midst of a vineyard or winery's immersive atmosphere, virtual wine tourism became increasingly popular. This newfound popularity and its outcome of garnering new clientele for wines and wine tours, in turn, boosted competitiveness in virtual experience offerings amongst wineries and wine regions. Despite this phenomenal adaptation of the wine tourism sector for resilience, there have been few peer- reviewed studies examining the enrichment of the sector through virtual experiences during the pandemic. The paper, thereby, explores the trajectory of virtual experiences in the pandemic battered wine tourism sector and the influence of such experiences in shaping consumers’ appreciation of wines and wine destinations. The paper discusses the failings and challenges of incorporating virtual experiences in wine tourism, along with appraising the future forward of using such experiences in the sector. Keywords: tourism digitalisation, virtual tourism, virtual wine experiences, virtual wine tasting, virtual wine tours
当世界各国因毁灭性的大流行而突然中断时,旅游业陷入了困境。旅游企业面临着这样的选择:要么忍受重重困难;同时希望尽快摆脱它,或者适应适应以缓冲打击。如果他们选择后者,传统的体验提供和客户互动的剧本必须被重新发明。这是美国和欧洲葡萄酒旅游部门做出的选择;这一选择为拥抱虚拟旅游的属性指明了方向。酒庄策划了虚拟葡萄园之旅,举办了虚拟品酒会,并在葡萄酒上进行了虚拟互动。虽然这些虚拟体验没有散发出在葡萄园或酿酒厂沉浸式氛围中出现的浮夸,但虚拟葡萄酒旅游变得越来越受欢迎。这种新发现的流行及其为葡萄酒和葡萄酒之旅赢得新客户的结果,反过来又提高了酒庄和葡萄酒产区之间虚拟体验产品的竞争力。尽管葡萄酒旅游部门对恢复力做出了这种惊人的调整,但很少有同行评议的研究在大流行期间通过虚拟体验来丰富该部门。因此,本文探讨了受疫情影响的葡萄酒旅游行业的虚拟体验轨迹,以及这种体验对塑造消费者对葡萄酒和葡萄酒目的地的欣赏的影响。本文讨论了将虚拟体验纳入葡萄酒旅游的失败和挑战,并对该行业使用此类体验的未来进行了评估。关键词:旅游数字化,虚拟旅游,虚拟葡萄酒体验,虚拟品酒,虚拟葡萄酒之旅
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引用次数: 0
Exploring the Growing Importance of Cultural Diversity: Case Studies of the Hospitality Industry 探索文化多样性日益增长的重要性:酒店业的案例研究
Pub Date : 2022-11-23 DOI: 10.30958/ajt.9-4-4
Mennatullah Alaa-Eldeen, Ahmed Tawfik, Sameh Eldaly, Ashraf Tag-Eldeen
In environments characterized by extreme cultural diversity, the ability to understand the cultural makeup of the workforce would equip businesses with knowledge required for innovation and enhancing performance. So, managing culturally diverse employees is a key challenge, especially in the hospitality and tourism industry, where people with diverse cultural backgrounds from all over the world interact with each other. This paper is a conceptual research that outlines the concept of cultural diversity in the hospitality industry. In addition, it outlines the benefits and challenges regarding culturally diverse workplace. Furthermore, it addresses diversity management practices and why cultural intelligence is essential when managing employees. Keywords: hospitality sector, multiculturalism, diversity management, cultural intelligence
在极端文化多样性的环境中,了解员工文化构成的能力将为企业提供创新和提高绩效所需的知识。因此,管理不同文化背景的员工是一项关键挑战,尤其是在酒店和旅游业,来自世界各地的不同文化背景的人相互交流。本文是一项概念性研究,概述了酒店行业文化多样性的概念。此外,它还概述了文化多元化工作场所的好处和挑战。此外,它还讨论了多样性管理实践,以及为什么文化智力在管理员工时是必不可少的。关键词:酒店业,多元文化,多样性管理,文化智能
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引用次数: 0
Tourism and Biodiversity: A Paradoxical Relationship 旅游与生物多样性:一种矛盾的关系
Pub Date : 2022-08-25 DOI: 10.30958/ajt.9-3-2
Peter Jones
Biodiversity has a vital role to play in tourism and yet a paradox lies at the core of the relationship between tourism and biodiversity. On the one hand, biodiversity is at the heart of what drives the tourism industry, while on the other hand tourism activities contribute to the continuing loss of biodiversity, This commentary paper explores the relationships between tourism and biodiversity, and includes an outline of the basic characteristics of biodiversity, and of tourism, a short review of some of the project and policy reports and the academic literature on the relationship between tourism and biodiversity, a cameo case study of the recent United Nations World Tourism Organisation’s (2020) ‘One Planet Vision for a Responsible Recovery of the Tourism Sector’, and some concluding reflections. Keywords: tourism, biodiversity, tourism industry, sustainability, COVID-19 pandemic
生物多样性在旅游业中发挥着至关重要的作用,但在旅游业与生物多样性之间的关系的核心存在一个悖论。一方面,生物多样性是推动旅游业发展的核心,而另一方面,旅游活动导致了生物多样性的持续丧失。这篇评论文章探讨了旅游业与生物多样性之间的关系,并概述了生物多样性和旅游业的基本特征,简要回顾了一些项目和政策报告以及关于旅游业与生物多样性之间关系的学术文献。对联合国世界旅游组织最近提出的(2020年)“旅游业负责任复苏的一个地球愿景”的客串案例研究,以及一些结论性思考。关键词:旅游业,生物多样性,旅游业,可持续性,新冠疫情
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引用次数: 1
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Athens Journal of Tourism
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