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Hospitality Management Specialization Practical Courses Evaluation and Development 酒店管理专业实践课程评估与开发
Pub Date : 2022-02-24 DOI: 10.30958/ajt.9-1-3
Masooma Al-Balushi, Tamer Mohamed Atef
Students registered in the Tourism Department undergraduate program at the College of Arts and Social Sciences (CASS) of Sultan Qaboos University (SQU) study 12 specialization requirements courses (36 credit hours) in one of the department specializations (Tourism Management - Hospitality Management) for 4 semesters. The Hospitality Management specialization study plan comprises two practical courses “Food Production” and “Service in Hospitality”. Both courses have a weekly 50-minute theoretical (In-class) foundation part complemented by a weekly 4-hour practical application part. Over the years, the location for the two courses practical application part has been a major concern, commercial properties as a training location or catering facilities on SQU premises? many questions were posed seeking to determine which location better enhances students learning experience and helps the accomplishment of courses objectives and learning outcomes. The current study aims to evaluate the teaching and learning experience of the two practical Hospitality Management Specialization courses: “Food Production” and “Service in Hospitality”. End of practical application reports of students enrolled in the “Food Production” course in Fall 2018 and Fall 2019 were analyzed. A survey was distributed to Spring 2020 “Service in Hospitality” course students. Then finally, interviews with the two courses instructors were conducted in Spring 2020. Students’ evaluations and responses were straight forward while instructors’ comments were thorough, correlating the investigated courses to the other study plan courses showing their wholistic effect on the program sustainability. The study outcomes are important in evaluating the practical courses status leading to an enhanced teaching and learning experience and is a step towards the undergraduate program study plan reformulation and update. Keywords: tourism, hospitality, practical courses, study plan, education, training, Oman
在苏丹卡布斯大学(SQU)艺术与社会科学学院(CASS)旅游系本科课程注册的学生在该系专业之一(旅游管理-酒店管理)中学习4个学期的12门专业必修课程(36学分)。酒店管理专业学习计划包括两门实践课程:“食品生产”和“酒店服务”。两门课程都有每周50分钟的理论(课堂)基础部分和每周4小时的实际应用部分。多年来,两个课程的实际应用部分的地点一直是一个主要关注的问题,是商业物业作为培训地点,还是在SQU的场地上提供餐饮设施?我们提出了许多问题,试图确定哪个地点能更好地提高学生的学习体验,并有助于实现课程目标和学习成果。本研究旨在评估酒店管理专业两门实践性课程“食品生产”和“酒店服务”的教学经验。对2018年秋季和2019年秋季“食品生产”课程学生的实际应用报告进行分析。一份调查发给了2020年春季“酒店服务”课程的学生。最后,在2020年春季对两位课程导师进行了访谈。学生的评价和回答是直接的,而教师的评论是彻底的,将调查的课程与其他学习计划课程联系起来,显示出他们对项目可持续性的整体影响。研究结果对评估实践课程的现状具有重要意义,有助于提高教学体验,是重新制定和更新本科专业学习计划的重要一步。关键词:旅游,酒店,实践课程,学习计划,教育,培训,阿曼
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引用次数: 0
The Near Abasement of Uganda Hotels’ Staff Altruistic Behaviour by COVID-19 Pandemic: A Relief Model COVID-19大流行对乌干达酒店员工利他行为的近乎贬低:一个救济模型
Pub Date : 2021-11-09 DOI: 10.30958/ajt.8-4-4
Joshua Gukiina, Elizabeth Lamunu
This paper aims to analyze the relationship between employee optimism, status competitiveness, interpersonal adaptability and employee altruism during the COVID-19 pandemic. In addition, it examined the mediating effect of interpersonal adaptability and employee optimism in the stated relationship. A quantitative study was conducted using a sample of 303 respondents that constituted both managers and employees from 70 selected hotels in Uganda shortly after the end of the first lockdown in July, 2020. The associated hypotheses were tested using the Smart-PLS 3.2 software. Once employees are optimistic, undergo free and fair competition for any position, and feel that they freely interact with one another, then they are bound to devote themselves to the welfare of one another at all costs. It examined employee optimism, status competitiveness, and interpersonal adaptability as explanations of employee altruism. This is in addition to the mediation effect of interpersonal adaptability and employee optimism in the stated relationship. In terms of its value, when employees have positive expectations regardless of the current challenges they undergo, there is fair competition for all positions in the organization, and that they interact freely, they can offer help for others’ welfare. Keywords: employee optimism, status competitiveness, interpersonal adaptability, employee altruism, organizational citizenship behavior and COVID-19
本文旨在分析COVID-19大流行期间员工乐观主义、地位竞争力、人际适应性和员工利他主义之间的关系。此外,本文还考察了人际适应性和员工乐观情绪在上述关系中的中介作用。在2020年7月第一次封锁结束后不久,对303名受访者进行了定量研究,这些受访者包括来自乌干达70家选定酒店的经理和员工。使用Smart-PLS 3.2软件对相关假设进行检验。一旦员工乐观起来,在任何职位上都经历了自由公平的竞争,并且感到彼此之间可以自由地互动,那么他们必然会不惜一切代价为彼此的福利而努力。它考察了员工乐观主义、地位竞争和人际适应性作为员工利他主义的解释。这是除了人际适应和员工乐观在上述关系中的中介作用之外。就其价值而言,当员工对当前面临的挑战抱有积极的期望时,组织中的所有职位都是公平竞争的,并且他们可以自由互动,他们可以为他人的福利提供帮助。关键词:员工乐观主义、地位竞争、人际适应性、员工利他主义、组织公民行为与COVID-19
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引用次数: 5
Gender Equality and Empowerment through Corporate Social Responsibility in Ecotourism at Malealea, Lesotho: A Qualitative Study 莱索托Malealea生态旅游中的性别平等和企业社会责任赋权:一项定性研究
Pub Date : 2021-11-09 DOI: 10.30958/ajt.8-4-3
Liteboho T. Tlali, Mokone Musi
Corporate Social responsibility (CSR) has been widely discussed since the end of the first half of the 21st century. In the 1950s, CSR focused on the demand for social responsibility for business in general but towards the end of the century, diverse issues had emerged ranging from concerns about environmental sustainability, human rights abuse and business sustainability. Gender issues were later taken on board. Companies are taking initiatives to improve gender issues at the workplace, community and marketplace. Guidelines and benchmarks have been developed to mainstream gender issues in CSR. However, a limited focus has been given to CSR in ecotourism especially as it relates to equality and empowerment. This exploratory study reports findings on how Malealea lodge through Malealea Development Trust has been dealing with gender issues in its CSR initiatives in Lesotho. Using interviews with the lodge management, employees and the beneficiaries of the CSR initiatives, findings suggested that the lodge did not have a formal gender policy, gender issues were addressed at various levels and the corporate social responsibility initiatives had empowering effects on both women and men. Keywords: CSR, empowerment, ecotourism, gender, Lesotho
自21世纪上半叶以来,企业社会责任(CSR)已被广泛讨论。在20世纪50年代,企业社会责任主要关注企业的社会责任要求,但到本世纪末,从环境可持续性、侵犯人权到企业可持续性等各种问题出现了。性别问题后来被纳入考虑。公司正在采取措施改善工作场所、社区和市场中的性别问题。制定了准则和基准,将性别问题纳入企业社会责任的主流。然而,对生态旅游中的企业社会责任的关注有限,特别是在涉及平等和赋权方面。这项探索性研究报告了Malealea lodge如何通过Malealea发展信托基金在莱索托的企业社会责任倡议中处理性别问题。通过对旅馆管理人员、雇员和企业社会责任倡议受益者的访谈,调查结果表明,旅馆没有正式的性别政策,性别问题在各级得到处理,公司社会责任倡议对妇女和男子都有赋权的作用。关键词:企业社会责任,赋权,生态旅游,性别,莱索托
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引用次数: 0
Can Loyalty be extended to Airlines? An Inquisition from Air Passengers 忠诚是否可以扩展到航空公司?来自飞机乘客的质询
Pub Date : 2021-11-09 DOI: 10.30958/ajt.8-4-2
S. Sarpong
Airlines have always sought to engage with passengers by resorting to customer loyalty programmes. The exigency for this is that customers drive businesses and loyalty constitutes a means to sustainable business. The loyalty programmes by airlines has been a driving force behind customer loyalty since the early 1980s. The study uses a narrative inquiry to explore the extent to which passengers have become acquainted with it. It also examines whether passengers can be loyal to airlines and under what conditions this can prevail. Its findings suggest that although air passengers are prepared to forge closer ties with the airlines, they often see the airlines as reneging on their pledge to offer reciprocal terms of this loyal arrangement. Keywords: customer loyalty, airlines, frequent flyer, passengers, reward systems
航空公司一直寻求通过客户忠诚度计划来吸引乘客。这一点的紧迫性在于,客户驱动业务,而忠诚度构成了可持续业务的手段。自上世纪80年代初以来,航空公司的忠诚度计划一直是推动客户忠诚度的推动力。该研究使用叙事调查来探索乘客熟悉它的程度。它还调查了乘客是否会对航空公司忠诚,以及在什么条件下会忠诚。调查结果表明,尽管航空乘客愿意与航空公司建立更紧密的联系,但他们往往认为航空公司违背了提供这种忠诚安排的互惠条款的承诺。关键词:顾客忠诚度,航空公司,常旅客,乘客,奖励制度
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引用次数: 0
Worldmaking in Sri Lankan Heritage Design: The Case of Travel Writers 斯里兰卡遗产设计中的世界塑造:以旅游作家为例
Pub Date : 2021-11-09 DOI: 10.30958/ajt.8-4-1
R. Tzanelli, Gauthami Kamalika Jayathilaka
This article develops an analytical model to examine how heritage tourism mobilities are designed by travel writers. Using Sri Lanka as an example, we thematise professional activity in heritage tourism through a blend of Margaret Archer’s work on reflexivity in late modernity and Keith Hollinshead’s ‘worldmaking authority/agency’ to understand the factors driving tourist design. Our model replaces Jensen’s focus on ‘design’ as a fixed creative property with ‘designing’ as creativity in motion, here collaborative and solidary, there conflictual and endorsing creative inequalities. Our theoretical blend informs the organisation of Sri Lankan heritage tourist professionals into three active categories: ‘communicatives’ (with an emphasis on developing closed-communal solidarity), ‘autonomous’ (with an emphasis on virtual reconstitutions of community beyond geographical fixity that may support tourist entrepreneurialism), and ‘meta-reflexives’ (with an emphasis on bringing tourist markets and communities in a dialogue beneficial for the latter) This typology accommodates disparate worldmaking vistas and forms of tourist design agency that then feed back into authorial tourist scripts, promoted by institutions, organisations and even communities. Thus, agency develops both self-reflexively and through negotiations with independently existing authorial forces driving tourist design managed by the nation state and its own biographical records. Keywords: agency, designing mobilities, reflexivity, heritage tourism, worldmaking
本文建立了一个分析模型来考察旅游作家是如何设计遗产旅游出行的。以斯里兰卡为例,我们将玛格丽特·阿彻(Margaret Archer)关于晚期现代性反思性的研究与基思·霍林斯黑德(Keith Hollinshead)的“世界制造权威/机构”结合起来,将遗产旅游的专业活动主题化,以了解推动旅游设计的因素。我们的模型取代了Jensen将“设计”作为一种固定的创造性属性的关注,将“设计”作为一种动态的创造性,这里是合作和团结,那里是冲突和支持创造性的不平等。我们的理论融合将斯里兰卡遗产旅游专业人员的组织分为三个活跃的类别:“交流型”(强调发展封闭的社区团结)、“自治型”(强调超越地理固定的社区虚拟重构,这可能支持旅游创业主义)和“元反思型”(强调将旅游市场和社区带入有利于后者的对话中)。这种类型学容纳了不同的世界观和旅游设计机构的形式,然后反馈到作者的旅游剧本中。由机构、组织甚至社区推动。因此,旅行社的发展既是自反性的,也是通过与独立存在的作者力量的谈判来发展的,这些力量推动着由民族国家和自己的传记记录管理的旅游设计。关键词:代理,设计机动性,反身性,遗产旅游,造世界
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引用次数: 1
Kemetic Yoga Tourism: A Study of Marketing Strategies in Egypt Kemetic瑜伽旅游:埃及市场营销策略研究
Pub Date : 2021-09-02 DOI: 10.30958/ajt.8-3-4
Heba Abdel mohsen abdel kader komeil
Yoga tourism has witnessed a consistent development in the recent years. People around the world have become more mindful of health care options which has led to an increase in the quality of wellbeing care as a need in the minds of most age groups today. The worldwide fascination with yoga has inspired many people to travel in order to practise this activity. Kemetic yoga rapidly evolved into the wonder of yoga tourism, which nowadays is a vital and profitable component of the wellness tourism industry. This unique yoga practice draws yoga lovers from across the world, according to an official statement released by the Egyptian tourism minister promoting it internationally. In 2019, Egypt’s Ministry of Tourism collaborated with CNN broadcast to produce a short documentary about Kemetic yoga to highlight wellness tourism in the country. Egypt is a unique destination for Kemetic yogis. Although few researchers have studied Kemetic Yoga as an aspect of tourism, this research focused on the examination of marketing strategies that Egypt needs to apply to promote itself as a competitive destination for yoga. Kemetic yoga tourism is a new travel trend in Egypt, promoting a rising touristic attraction and encouraging the potential of further research. This paper focused on the examination of marketing strategies Egypt is currently implementing to promote itself as a viable yoga destination, and to recommend other marketing strategies to promote Kemetic yoga in Egypt. The methodological approach consisted of a constructivist research paradigm, a qualitative methodology and an interview-based data collection method. Intense, semi-formal interviews were conducted with Kemetic yoga practitioners from different experiences and yoga levels who had travelled to Egypt to practice Kemetic yoga. Keywords: tourism, yoga, medical, health care, wellness, marketing, Kemetic, Egypt
瑜伽旅游近年来得到了持续的发展。世界各地的人们越来越关注医疗保健选择,这导致福祉保健质量的提高,成为当今大多数年龄组的一种需求。全世界对瑜伽的迷恋激发了许多人为了练习这项活动而旅行。Kemetic瑜伽迅速发展成为瑜伽旅游的奇迹,如今是健康旅游业的一个重要和有利可图的组成部分。根据埃及旅游部长发布的一份官方声明,这种独特的瑜伽练习吸引了来自世界各地的瑜伽爱好者。2019年,埃及旅游部与美国有线电视新闻网(CNN)合作制作了一部关于凯美提瑜伽的短纪录片,以突出该国的健康旅游。埃及是凯美尔瑜伽士的独特目的地。虽然很少有研究人员将Kemetic瑜伽作为旅游业的一个方面进行研究,但本研究的重点是埃及需要应用的营销策略,以促进自己成为瑜伽的竞争目的地。Kemetic瑜伽旅游是埃及的一种新的旅游趋势,促进了旅游吸引力的上升,并鼓励了进一步研究的潜力。本文的重点是营销策略的审查埃及目前正在实施,以促进自己作为一个可行的瑜伽目的地,并建议其他营销策略,以促进Kemetic瑜伽在埃及。研究方法包括建构主义研究范式、定性研究方法和基于访谈的数据收集方法。对来自不同经验和瑜伽水平的凯密蒂瑜伽练习者进行了激烈的半正式访谈,这些练习者曾前往埃及练习凯密蒂瑜伽。关键词:旅游,瑜伽,医疗,保健,健康,营销,Kemetic,埃及
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引用次数: 1
Modern Slavery Statements and Leading UK Hotel Companies 现代奴隶制声明和领先的英国酒店公司
Pub Date : 2021-09-02 DOI: 10.30958/ajt.8-3-1
P. Jones, D. Comfort
Modern slavery is an insidious problem in many sectors of the global economy, and it is widely perceived to be commonplace in the hospitality industry. However modern slavery has received little attention in the academic hospitality literature and this paper looks to explore one of the ways in which leading hotel companies in the UK have publicly addressed the issue by reviewing their modern slavery statements. The paper adopts a simple methodological approach to review, and offer some reflections on, the modern slavery statements of seven of the leading hotel companies within the UK. The findings revealed that six interlinked themes, namely corporate commitment; risk areas; due diligence; awareness and training; audit; and performance measures; illustrated the seven companies’ approach to tackling modern slavery. The authors also suggested that the hotel companies’ approaches to modern slavery were expectational and that there were concerns about the scope of the auditing processes employed by the hotel companies and by the limited public reporting of their attempts to tackle modern slavery as part of their approach to corporate social responsibility. Keywords: modern slavery, modern slavery statements, UK hotel industry, hospitality industry, auditing, corporate social responsibility
现代奴隶制在全球经济的许多部门都是一个潜在的问题,人们普遍认为它在酒店业是司空见惯的。然而,现代奴隶制在学术酒店文献中很少受到关注,本文旨在探讨英国领先的酒店公司通过审查其现代奴隶制声明公开解决这一问题的方式之一。本文采用了一个简单的方法来审查,并提供了一些反思,现代奴隶制的声明七个领先的酒店公司在英国。调查结果揭示了六个相互关联的主题,即企业承诺;风险领域;尽职调查;意识和培训;审计;以及绩效衡量;说明了七家公司解决现代奴隶制的方法。作者还提出,酒店公司对现代奴隶制的处理方法是预期的,人们担心酒店公司采用的审计过程的范围,以及他们将解决现代奴隶制作为企业社会责任方法的一部分的有限的公开报告。关键词:现代奴隶制,现代奴隶制声明,英国酒店业,酒店业,审计,企业社会责任
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引用次数: 2
Transportation towards Tourism Sustainability: Case Study of Lebanon 迈向旅游业可持续发展的交通:黎巴嫩案例研究
Pub Date : 2021-09-02 DOI: 10.30958/ajt.8-3-3
Viana Hassan, George Bellos, Ranine Fawaz
Sustainable tourism considers economic, social, and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities. Additionally, sustainable tourism development requires the informed participation of all relevant stakeholders and strong political leadership to ensure participation and consensus building. Nevertheless, maintaining sustainable tourism is necessary to encourage a high level of tourist satisfaction and to be able to ensure a new experience for them, while raising their awareness and promoting sustainable tourism practices. This research aims to study the sustainability of transportation in Lebanon in its broadest scope. This will be done by exploring the problems and solutions that can improve the transportation sector. Due to the lack of sustainable transportation, this research could help fill gaps to improve Lebanon's transportation sector. The study relied on qualitative method, through the utilization of Questionnaires for both residents and visitors and an expert in the field targeted through an Interview. The main findings presented in this paper have shown problems and solutions to Lebanon's transportation sector and the relation between transportation and tourism sustainability. Keywords: sustainability, transportation, tourism, Lebanon
可持续旅游考虑经济、社会和环境影响,解决游客、产业、环境和接待社区的需求。此外,可持续旅游发展需要所有利益攸关方的知情参与和强有力的政治领导,以确保参与和建立共识。然而,维持可持续旅游是必要的,以鼓励游客的高满意度,并能够确保他们的新经验,同时提高他们的认识和促进可持续旅游的做法。本研究旨在研究黎巴嫩交通的可持续性在其最广泛的范围内。这将通过探索可以改善运输部门的问题和解决方案来实现。由于缺乏可持续的交通工具,这项研究可以帮助填补空白,以改善黎巴嫩的交通部门。本研究依靠定性方法,通过对居民和游客的问卷调查,并通过访谈针对该领域的专家。本文提出的主要研究结果显示了黎巴嫩交通部门的问题和解决办法以及交通与旅游可持续性之间的关系。关键词:可持续发展,交通,旅游,黎巴嫩
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引用次数: 0
Film Tourism in South-Eastern Sicily: In the Footsteps of Inspector Montalbano 西西里岛东南部的电影旅游:蒙塔尔巴诺探长的足迹
Pub Date : 2021-09-02 DOI: 10.30958/ajt.8-3-2
V. Asero, D. Ponton
This study focuses on film tourism on the island of Sicily, in the context of the popular television series, Montalbano. Since the series began, there have been increases in tourist flows in the towns most directly interested. Although it is impossible to say that the Montalbano series is directly responsible for these phenomena, it has succeeded in bringing visibility to the territories and landscapes of the area. In the tourist sector, there are now abundant possibilities for fans to participate in movie tours. The apparent success of the series and its tourist spin-offs can be problematised, therefore, since it raises questions about authenticity from the perspective of the subjectivity of the tourists. Authenticity, for a tourist on a ‘Montalbano tour’, relates more to the desire to explore a virtual reality than to the traditional attractions of the places. The issue of authenticity has contrasting implications for the areas involved. The location of ‘Vigata’, a fictional creation of author Andrea Camilleri, has become an issue, as towns compete for a share of the rapidly evolving tourist market, engaging in attempts to demonstrate authentic traces of the fictional context. The paper explores these issues from an interdisciplinary, mixed methods perspective that combines insights from the fields of Economics and Linguistics. Data are analysed in terms of the multimodal and discourse-pragmatic dimensions of the interpretation of image-texts. Keywords: Montalbano, film tourism, framing, multimodality, destination branding
本研究以受欢迎的电视剧《蒙塔巴诺》为背景,重点研究西西里岛的电影旅游。自该系列节目开播以来,最直接感兴趣的城镇的游客流量有所增加。虽然不能说Montalbano系列是这些现象的直接原因,但它成功地为该地区的领土和景观带来了能见度。在旅游领域,影迷参与电影之旅的可能性很大。因此,该系列及其旅游衍生品的明显成功可能会受到质疑,因为它从游客主体性的角度提出了关于真实性的问题。对于“蒙塔巴诺之旅”的游客来说,真实性更多的是与探索虚拟现实的愿望有关,而不是与当地的传统景点有关。真实性问题对所涉及的领域有着截然不同的含义。“维加塔”是作家安德里亚·卡米列里虚构的作品,它的地理位置已经成为一个问题,因为各个城镇都在争夺快速发展的旅游市场份额,试图展示小说背景的真实痕迹。本文从跨学科、混合方法的角度探讨了这些问题,结合了经济学和语言学领域的见解。数据分析的多模态和语篇语用维度的图像文本的解释。关键词:蒙塔巴诺,电影旅游,框架,多模式,目的地品牌
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引用次数: 3
Tourism Companies and Animal Welfare 旅游公司和动物福利
Pub Date : 2021-05-13 DOI: 10.30958/AJT.8-2-1
P. Jones, D. Comfort
Animals play an important role in a wide range of tourism activities, and animal welfare is an increasingly important issue within the tourist industry. While there is a growing volume of research on animal welfare within tourism, little work has been published in the academic literature on how tourism companies address animal welfare. This exploratory paper looks to add to, and extend, that literature by providing a review of how seven tourism companies. have publicly addressed animal welfare. The paper reveals that four themes: corporate commitment to animal welfare; policies on specific animals and on experiences and contacts with animals; the role of various stakeholders in the value chain in addressing animal welfare; and monitoring and audit processes, illustrated the companies approach to animal welfare. The authors also raise a number of wider issues and offers some suggestions for future research agendas. Keywords: animal welfare, animal welfare statements, tourism companies, stakeholders, auditing
动物在广泛的旅游活动中发挥着重要作用,动物福利是旅游业中日益重要的问题。虽然对旅游业中动物福利的研究越来越多,但关于旅游公司如何解决动物福利问题的学术文献却很少。这篇探索性的论文希望通过对七家旅游公司的回顾来补充和扩展这些文献。公开谈论动物福利。本文揭示了四个主题:企业对动物福利的承诺;关于特定动物和与动物接触的经验的政策;价值链中各持份者在处理动物福利方面的角色;以及监控和审计过程,说明了公司对待动物福利的态度。作者还提出了一些更广泛的问题,并为未来的研究议程提出了一些建议。关键词:动物福利,动物福利报表,旅游公司,利益相关者,审计
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引用次数: 3
期刊
Athens Journal of Tourism
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