A growing amount of research focuses on lifestyle entrepreneurs in the tourism industry. Lifestyle entrepreneurs often go into business with the aim of making a hobby their income source or to crea ...
{"title":"Tourism Entrepreneurs with Nature-Based Businesses in Sweden – The Role of the Lifestyle and the Place","authors":"A. Sörensson, M. Bogren, A. Cawthorn","doi":"10.30958/ajt.6-4-1","DOIUrl":"https://doi.org/10.30958/ajt.6-4-1","url":null,"abstract":"A growing amount of research focuses on lifestyle entrepreneurs in the tourism industry. Lifestyle entrepreneurs often go into business with the aim of making a hobby their income source or to crea ...","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115006377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
G. Balata, Veronica Camerada, Enrico Panai, G. Mariotti, A. Tola
Nautical Tourism in the Mediterranean is a relevant source of revenue for the involved territories. Nautical destinations are geographical hubs capable of hosting boats and vessels. In turn, these capabilities provide both technical services and tourism-related services to the visiting yachtsmen and to the residents. Nautical destinations can be viewed as gateways to the inner or internal areas bordering the coastal areas. This access occurs provided that there are sufficient links between the offer of goods and services of the inland (agro-food products, cultural, and natural attractions and connected services) and the potential users or customers which reach the area from the sea. The Cambusa project addresses the need to establish such links. There are several means through which this project can facilitate these connections. For example, by leveraging on the attractiveness of the maritime activities, supporting the access to high quality, locally produced traditional food and fostering the connection between coast and internal areas to boost competitiveness of both maritime business and agro-food companies of the rural areas. The paper describes the approach used to develop the project and define its strategy by the means of an innovative combination of participative policymaking and lean start-up methodologies and techniques. The study result is the definition of a best practice which allows two different economic sectors to create and implement a joint territorial strategy with shared goals in order to achieve better performances.
{"title":"Connecting Nautical Tourism and Agro-food Industry as a Way to Boost Competitiveness and Sustainability of Mediterranean Destinations. The Case of Cambusa Project","authors":"G. Balata, Veronica Camerada, Enrico Panai, G. Mariotti, A. Tola","doi":"10.30958/ajt.6-4-2","DOIUrl":"https://doi.org/10.30958/ajt.6-4-2","url":null,"abstract":"Nautical Tourism in the Mediterranean is a relevant source of revenue for the involved territories. Nautical destinations are geographical hubs capable of hosting boats and vessels. In turn, these capabilities provide both technical services and tourism-related services to the visiting yachtsmen and to the residents. Nautical destinations can be viewed as gateways to the inner or internal areas bordering the coastal areas. This access occurs provided that there are sufficient links between the offer of goods and services of the inland (agro-food products, cultural, and natural attractions and connected services) and the potential users or customers which reach the area from the sea. The Cambusa project addresses the need to establish such links. There are several means through which this project can facilitate these connections. For example, by leveraging on the attractiveness of the maritime activities, supporting the access to high quality, locally produced traditional food and fostering the connection between coast and internal areas to boost competitiveness of both maritime business and agro-food companies of the rural areas. The paper describes the approach used to develop the project and define its strategy by the means of an innovative combination of participative policymaking and lean start-up methodologies and techniques. The study result is the definition of a best practice which allows two different economic sectors to create and implement a joint territorial strategy with shared goals in order to achieve better performances.","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130201994","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
With the expansion of globalization, the search for new markets and the interest of companies in the knowledge of how, in specific cultures, families structure their purchase decisions, is of particular relevance nowadays. Literature has evidenced the existence of diverse cultural dimensions, namely individualism-collectivism and power distance. In addition, the family buying decisions is one of the most difficult consumer behavior subjects. Thus, adolescents became an increasingly attractive segment for companies, because they are considered as an active element and have influence the most important consumption unit, the family. However, services for family use have not yet been properly studied. This research main goal is to examine the influences of the national cultural constructs of individualism-collectivism and power distance, and consumer socialization effects on adolescent’s influence on family vacation decisions. A quantitative research method is utilized in high schools in Lisbon district, Portugal. 1,800 questionnaires were delivered in classrooms during May 2018. Adolescents were instructed to deliver questionnaires to their mothers, and 726 validated questionnaires were returned. Results of logistic regression analysis point to individualism, parental communication style, internet influence, television influence, adolescent’s service knowledge, family size and structure as purchase important explanatory variables. Several contributions are made to this knowledge area. Firstly, the importance of including the adolescent in purchases for family use is reinforced. Secondly, marketers should focus their efforts on adolescents more individualistic, with more permissive parenting styles families, more influenced by internet and television, with greater service knowledge, and from single-parent and larger families. These results are innovative. A contribution to companies is offered by providing evidence of adolescent ́s influence on family purchases. Given their importance on family decisions, it is important that marketers focus their efforts on adolescent satisfaction.
{"title":"National Cultural Constructs and Consumer Socialization Effects on Adolescent’s Influence on Family Vacation Decisions","authors":"João Baía","doi":"10.30958/AJT.6-3-2","DOIUrl":"https://doi.org/10.30958/AJT.6-3-2","url":null,"abstract":"With the expansion of globalization, the search for new markets and the interest of companies in the knowledge of how, in specific cultures, families structure their purchase decisions, is of particular relevance nowadays. Literature has evidenced the existence of diverse cultural dimensions, namely individualism-collectivism and power distance. In addition, the family buying decisions is one of the most difficult consumer behavior subjects. Thus, adolescents became an increasingly attractive segment for companies, because they are considered as an active element and have influence the most important consumption unit, the family. However, services for family use have not yet been properly studied. This research main goal is to examine the influences of the national cultural constructs of individualism-collectivism and power distance, and consumer socialization effects on adolescent’s influence on family vacation decisions. A quantitative research method is utilized in high schools in Lisbon district, Portugal. 1,800 questionnaires were delivered in classrooms during May 2018. Adolescents were instructed to deliver questionnaires to their mothers, and 726 validated questionnaires were returned. Results of logistic regression analysis point to individualism, parental communication style, internet influence, television influence, adolescent’s service knowledge, family size and structure as purchase important explanatory variables. Several contributions are made to this knowledge area. Firstly, the importance of including the adolescent in purchases for family use is reinforced. Secondly, marketers should focus their efforts on adolescents more individualistic, with more permissive parenting styles families, more influenced by internet and television, with greater service knowledge, and from single-parent and larger families. These results are innovative. A contribution to companies is offered by providing evidence of adolescent ́s influence on family purchases. Given their importance on family decisions, it is important that marketers focus their efforts on adolescent satisfaction.","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"13 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127967380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Impact of a Book Festival on a Destination's Tourism Development","authors":"V. Asero, Venera Tomaselli","doi":"10.30958/AJT.6-3-3","DOIUrl":"https://doi.org/10.30958/AJT.6-3-3","url":null,"abstract":"","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121637743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Human view on nature has fluctuated over time, depending on contemporary knowledge and beliefs. In recent centuries, the view has shifted from an instrumental to an existential apprehension of natu ...
{"title":"From Eco-Tourism to Ego-Tourism: Fluctuations in Human View on Nature over Time","authors":"S. M. Granquist, P. Nilsson, A. Angerbjörn","doi":"10.30958/AJT.6-3-4","DOIUrl":"https://doi.org/10.30958/AJT.6-3-4","url":null,"abstract":"Human view on nature has fluctuated over time, depending on contemporary knowledge and beliefs. In recent centuries, the view has shifted from an instrumental to an existential apprehension of natu ...","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132986335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Stories, in one form or another, are probably as old as the human race, but in recent years, businesses have increasingly come to recognise the importance of storytelling. The aims of this paper are to explore how the major players in the beverage industry, arguably one of the most important elements in the hospitality industry, have employed stories in their corporate communications and to offer some reflections on current approaches to storytelling within the industry. The findings reveal that all the world‟s leading beverage companies employ stories on their corporate websites, as part to their approach to business communication, and that these stories address a variety of themes, including company histories, brands, employees‟ experiences, breweries, customer stories, and corporate social responsibility.
{"title":"An Interpretative Analysis of Storytelling in the Beverage Industry","authors":"P. Jones, D. Comfort","doi":"10.30958/AJT.6-3-1","DOIUrl":"https://doi.org/10.30958/AJT.6-3-1","url":null,"abstract":"Stories, in one form or another, are probably as old as the human race, but in recent years, businesses have increasingly come to recognise the importance of storytelling. The aims of this paper are to explore how the major players in the beverage industry, arguably one of the most important elements in the hospitality industry, have employed stories in their corporate communications and to offer some reflections on current approaches to storytelling within the industry. The findings reveal that all the world‟s leading beverage companies employ stories on their corporate websites, as part to their approach to business communication, and that these stories address a variety of themes, including company histories, brands, employees‟ experiences, breweries, customer stories, and corporate social responsibility.","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133729744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
One of the central elements of tourism development is to encourage local communities’ participation as it is the core to the sustainability of tourism industry. While the literature suggests a number of roles local communities could take in tourism development, little emphasis has so far been given to how local communities should participate in tourism development. The aim of this paper is to contribute to the understanding of community roles in tourism development by examining the views of the community at Katse area in Lesotho. A combination of stratified and convenience sampling approaches was used for sample selection of 500 households. The initial step involved stratified random sampling; accordingly, the population of Katse was first subdivided into four villages. Convenience sampling was then applied through the selection of each household in the four villages. The findings revealed that local communities want to be involved when tourism policies are being made to enable policymakers to prepare a policy that meets stakeholders’ needs and addresses their concerns. They also want to be part of tourism development decisions to ensure their needs are incorporated.
{"title":"Local Community Participation in Tourism Development: The Case of Katse Villages in Lesotho","authors":"Regina M. Thetsane","doi":"10.30958/AJT.6-2-4","DOIUrl":"https://doi.org/10.30958/AJT.6-2-4","url":null,"abstract":"One of the central elements of tourism development is to encourage local communities’ participation as it is the core to the sustainability of tourism industry. While the literature suggests a number of roles local communities could take in tourism development, little emphasis has so far been given to how local communities should participate in tourism development. The aim of this paper is to contribute to the understanding of community roles in tourism development by examining the views of the community at Katse area in Lesotho. A combination of stratified and convenience sampling approaches was used for sample selection of 500 households. The initial step involved stratified random sampling; accordingly, the population of Katse was first subdivided into four villages. Convenience sampling was then applied through the selection of each household in the four villages. The findings revealed that local communities want to be involved when tourism policies are being made to enable policymakers to prepare a policy that meets stakeholders’ needs and addresses their concerns. They also want to be part of tourism development decisions to ensure their needs are incorporated.","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114840486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Literature Reads the City: Italian Writers Facing the Changes of Milan during the Italian Economic Boom","authors":"D. Gavinelli, Giorgia Schiappadori","doi":"10.30958/AJT.6-2-2","DOIUrl":"https://doi.org/10.30958/AJT.6-2-2","url":null,"abstract":"","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115813738","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Towards an Anthropological Insight of Sustainable Tourism","authors":"M. Korstanje","doi":"10.30958/AJT.6-2-3","DOIUrl":"https://doi.org/10.30958/AJT.6-2-3","url":null,"abstract":"","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117209815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Water is one the most important substances on earth as all living organisms require it to survive. It is a vital component for human survival in the form of direct consumption as well as food production. Water is equally important for the tourism industry as water is utilised throughout the tourism value chain for the provision of services to guests. Many tourism lodges in the wildlife lodge industry in South Africa, Namibia and Botswana are in remote areas where little to no infrastructure exists. These lodges are dependent on natural water sources such as rivers, dams and boreholes to supply their water demands. Another significant aspect of the lodges is that staff has to reside on the property due to the lack of nearby housing, roads and public transport. One of the challenges for the lodges is that residing staff have to use the water for domestic purposes and therefore managers have to ensure that the water quality is of such standard that it does not pose health risks for staff and guests. Water quality management in the wildlife lodge industry is one of the most important, if not the most important aspect of the industry. The authors obtained secondary data in the form of water quality analysis done at the lodges across these three countries. The study investigated whether lodges did water quality analysis at source, tap and wastewater discharge. Furthermore, the results of the water quality analysis were subjected to their adherence to the relevant water quality standards of each country. These results provided important information regarding the comprehensiveness of the water quality analysis. The frequency of water quality testing was also determined as this provides a measure of the adherence of lodges to the legal, concession or company requirements as stated in various standards and procedures. The authors concluded that the current systems can be improved to ensure that water quality is managed more sustainably in the wildlife industry. The biggest concern relates to wastewater discharge, where very little water quality at points of discharge is available; this has the potential to cause pollution and ecosystem degradation.
{"title":"Water Quality Management in the Wildlife Lodge Industry: A Multiple Case Study in South Africa, Namibia and Botswana","authors":"J. Grobler, K. Mearns","doi":"10.30958/AJT.6-1-4","DOIUrl":"https://doi.org/10.30958/AJT.6-1-4","url":null,"abstract":"Water is one the most important substances on earth as all living organisms require it to survive. It is a vital component for human survival in the form of direct consumption as well as food production. Water is equally important for the tourism industry as water is utilised throughout the tourism value chain for the provision of services to guests. Many tourism lodges in the wildlife lodge industry in South Africa, Namibia and Botswana are in remote areas where little to no infrastructure exists. These lodges are dependent on natural water sources such as rivers, dams and boreholes to supply their water demands. Another significant aspect of the lodges is that staff has to reside on the property due to the lack of nearby housing, roads and public transport. One of the challenges for the lodges is that residing staff have to use the water for domestic purposes and therefore managers have to ensure that the water quality is of such standard that it does not pose health risks for staff and guests. Water quality management in the wildlife lodge industry is one of the most important, if not the most important aspect of the industry. The authors obtained secondary data in the form of water quality analysis done at the lodges across these three countries. The study investigated whether lodges did water quality analysis at source, tap and wastewater discharge. Furthermore, the results of the water quality analysis were subjected to their adherence to the relevant water quality standards of each country. These results provided important information regarding the comprehensiveness of the water quality analysis. The frequency of water quality testing was also determined as this provides a measure of the adherence of lodges to the legal, concession or company requirements as stated in various standards and procedures. The authors concluded that the current systems can be improved to ensure that water quality is managed more sustainably in the wildlife industry. The biggest concern relates to wastewater discharge, where very little water quality at points of discharge is available; this has the potential to cause pollution and ecosystem degradation.","PeriodicalId":302918,"journal":{"name":"Athens Journal of Tourism","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132830211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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