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How Acquired Technical Skills Surpass Cognitive Personality Traits of PR Employees: A Case Study of Economy Hotels in Egypt 获得性技能如何超越公关员工的认知人格特征:以埃及经济型酒店为例
Pub Date : 2022-08-25 DOI: 10.30958/ajt.9-3-1
Mohamed Hany B. Moussa,, Fatma Abdul-AAL, Hassan Mohamed Khair
The hotel industry is one of the world’s oldest commercial industries (Bovin 2019). The industry is rapidly expanding, necessitating the assignment of tasks to skilled staff that will ensure client satisfaction. Hotel investment activities in African countries have lately increased (Ernst & Young 2013), and new hotel developments have become the fastest rising economic activity not just in Sub-Saharan Africa but also globally (Ernst & Young 2013). Human resource allocation in hotels refers to the assignment of hotel workers to service tasks, where staff can only be engaged for a certain amount of time due to labor laws. Human resource allocation requirements differ depending on the application area (Kayoko et al. 2011). The system’s success is frequently ascribed to how well it manages human resources. It is a critical issue in order to improve performance. When a task requires certain abilities, such as accounting skills, a human resource that handles the activity should have those skills in order to complete the assignment efficiently (Ernst et al. 2014). On the other hand, the impact of personality traits on employee job performance is undeniable, and many businesses take use of this effect. One of the most important psychological aspects influencing human behavior is personality. It is said to be crucial in the workplace. Personality qualities have an essential influence in improving an employee's job performance’s efficiency and are probably much weighted than technical ones. Personality traits are favorably connected with job success, and conscientiousness has attributes that directly correspond to job performance of employees with the highest weights, according to previous researches. It is the main objective of this paper to find out whether personalities traits from one side outweighs employees’ skills from the other side taking PR employees of economy hotels in Cairo as a sample for application and how could this contribute to the performance of the hotel. Keywords: attitudes, skills, cognitive personality traits, PR department, economy hotels, reputation and performance
酒店业是世界上最古老的商业行业之一(Bovin 2019)。该行业正在迅速扩张,需要将任务分配给熟练的员工,以确保客户满意。非洲国家的酒店投资活动最近有所增加(Ernst & Young 2013),新的酒店开发已成为撒哈拉以南非洲乃至全球增长最快的经济活动(Ernst & Young 2013)。酒店人力资源配置是指酒店员工被分配到服务任务中,根据劳动法规定,员工只能从事一定的时间。人力资源配置要求因应用领域而异(Kayoko et al. 2011)。该系统的成功通常归因于它对人力资源的管理。为了提高性能,这是一个关键问题。当一项任务需要某些能力时,例如会计技能,处理该活动的人力资源应该具备这些技能,以便有效地完成任务(Ernst et al. 2014)。另一方面,人格特质对员工工作绩效的影响是不可否认的,许多企业都利用了这一效应。影响人类行为的最重要的心理因素之一是人格。据说这在工作中是至关重要的。个性素质对提高员工的工作绩效效率有着重要的影响,而且可能比技术素质更重要。根据之前的研究,人格特质与工作成功有着良好的联系,而责任心与员工的工作表现有着直接对应的属性,权重最高。本文的主要目的是以开罗经济型酒店的公关员工为样本进行应用,找出一方的个性特征是否大于另一方的员工技能,以及这对酒店绩效的影响。关键词:态度、技能、认知人格特征、公关部、经济型酒店、声誉与绩效
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引用次数: 0
Law and Business Ethics Education for Tourism and Hospitality “Knowledge Development and Awareness Dissemination” 旅游与酒店业法律与商业道德教育“知识发展与意识传播”
Pub Date : 2022-08-25 DOI: 10.30958/ajt.9-3-3
Masooma Khamis Al-Balushi, Tamer Mohamed Atef, Najwa Murad Al-Balushi, Qais Abdullah Al-Keyumi
A tourist experience has been found to be formulated out of the sequence of events and encounters lived over the experience duration. But rarely has the element of legal knowledge and awareness been considered as a formulating/shaping factor. There is no such thing as a tourist bubble in an authentic tourism experience. Actions and interactions between tourists and the host community sometimes would lead to frictions, in most cases these frictions are initiated by culture differences, communications problems, and at a distance not so far comes the legal perceptions differences and in many cases ignorance. Hence, stands out the role of tourism affiliates in protecting tourists, host community, and country’s assets and heritage. The study aims to develop the legal knowledge of tourism and hospitality students and industry affiliates. To achieve the study aim the following objectives were proposed: • To assess the current status of law/legislations courses offered to tourism and hospitality students • To develop the law/legislations course syllabus and teaching approach • To propose a means of law/legislations knowledge dissemination among industry affiliates Keywords: education, Egypt, ethics, hospitality, law, legislations, Oman, tourism
人们发现,旅游体验是由经历期间的一系列事件和遭遇形成的。但是,法律知识和意识的因素很少被认为是形成/形成的因素。在真正的旅游体验中,没有所谓的旅游泡沫。游客和东道国社区之间的行为和互动有时会导致摩擦,在大多数情况下,这些摩擦是由文化差异,沟通问题引起的,在距离不远的地方出现了法律观念的差异,在许多情况下是无知的。因此,旅游附属机构在保护游客、东道国社区和国家资产和遗产方面的作用尤为突出。这项研究的目的是发展旅游和酒店学生和行业附属机构的法律知识。为了实现研究目标,提出了以下目标:•评估向旅游和酒店学生提供的法律/立法课程的现状•制定法律/立法课程大纲和教学方法•提出在行业附属机构之间传播法律/立法知识的手段关键词:教育,埃及,道德,酒店,法律,立法,阿曼,旅游
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引用次数: 0
Tourist’s Segmentation Based on Culture as their Primary Motivation 以文化为主要动因的旅游者细分
Pub Date : 2022-08-25 DOI: 10.30958/ajt.9-3-4
Soukaina Sayeh
In a crowded global marketplace, destinations are competing against each other to attract tourists; and culture is one of the most important elements in the tourism product, as it offers an authentic and distinctive trait to the destination. Not only does it trigger the tourist’s “visitability”, but also encourages the local people and investors for profitability objectives. Therefore, public authorities and private actors capitalize on cultural resources to enhance the region’s attractiveness. Research in the field has revealed the importance of the tourist’s motives and their behaviors for a better adjustment of the touristic offer, and the urge to identify the different cultural tourist’s segments to adapt the cultural offer to each segment. This paper provides a review of the existing literature, and examines the tourist’s motivation for the choice of a destination characterized by its cultural assets. It also revolves around exploring the different cultural tourist’s segments based on the theoretical background review. Dealing with the reasons behind the choice of a destination has been discussed over the years. Culture on the other hand has been explored from different perspectives. In this paper, we consider culture as a product in order to investigate the different cultural tourists’ segments. Although culture and tourism are distinct sectors with separate strategies, together combined serve the same goal, which is to promote and enhance the attractiveness of a destination in order to lead to its development. Given the importance of understanding tourist’s motivations in one’s economy, we have chosen to direct our attention in this paper to the theoretical underpinnings of cultural tourism and the motivations that incite tourists to choose a cultural destination. Keywords: tourist’s motivation, choice of a destination, cultural assets, cultural tourists’ segments
在拥挤的全球市场中,旅游目的地相互竞争以吸引游客;文化是旅游产品中最重要的元素之一,因为它为目的地提供了一种真实而独特的特征。它不仅能激发游客的“参观性”,还能鼓励当地人和投资者以盈利为目标。因此,公共当局和私人行为体利用文化资源来增强该地区的吸引力。该领域的研究表明,游客的动机和行为对于更好地调整旅游报价的重要性,以及识别不同文化游客的细分市场以适应每个细分市场的文化报价的必要性。本文对现有文献进行了回顾,并考察了旅游者选择以其文化资产为特征的目的地的动机。在理论背景回顾的基础上,对不同文化游客的细分进行了探讨。多年来,人们一直在讨论选择目的地背后的原因。另一方面,人们从不同的角度对文化进行了探索。本文将文化作为一种产品来考察不同文化游客的细分。虽然文化和旅游是不同的部门,具有不同的战略,但结合在一起服务于同一个目标,即促进和增强目的地的吸引力,以导致其发展。考虑到理解游客在经济中的动机的重要性,我们在本文中选择将注意力集中在文化旅游的理论基础和激励游客选择文化目的地的动机上。关键词:旅游者动机,目的地选择,文化资产,文化旅游者细分
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引用次数: 0
Theoretical Foundations of Marketing Research in Tourist Destinations 旅游地营销研究的理论基础
Pub Date : 2022-05-19 DOI: 10.30958/ajt.9-2-4
Svetoslav Kaleychev
The current development of most tourist destinations is still determined by the continuing impact of the global pandemic of COVID-19, which in 2020 managed to have an unprecedented negative impact on the global tourism industry, returning it to levels known in the 1990s. According to the World Tourism Organization, the loss of international tourist arrivals is 74% in 2020 compared to the previous 2019. The same year saw a loss of revenue from international tourism of $1.3 trillion. In these extremely difficult conditions of existence, most of the tourist organizations turn their attention to destination marketing, as the only tool that allows for successful market positioning and preservation of the existing market share. Because of that this paper will present the theoretical foundations of marketing research in order to raise awareness of their ability to provide complete and plain information, leading to motivated decisions for the strategic development of individual tourist destinations. Keywords: tourist destinations, marketing research, theoretical foundations
目前,大多数旅游目的地的发展仍然受到2019冠状病毒病全球大流行的持续影响,该流行病在2020年对全球旅游业产生了前所未有的负面影响,使其恢复到20世纪90年代的水平。根据世界旅游组织的数据,与2019年相比,2020年国际游客人数减少了74%。同年,国际旅游收入损失了1.3万亿美元。在这种极端困难的生存条件下,大多数旅游组织把注意力转向目的地营销,作为唯一的工具,允许成功的市场定位和保存现有的市场份额。因此,本文将介绍市场营销研究的理论基础,以提高人们对其提供完整和简单信息的能力的认识,从而为个别旅游目的地的战略发展做出有动机的决策。关键词:旅游目的地,市场营销研究,理论基础
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引用次数: 1
COVID-19: Reshaping Medical Tourism through Artificial Intelligence (AI) and Robotics 2019冠状病毒病:通过人工智能和机器人重塑医疗旅游
Pub Date : 2022-05-19 DOI: 10.30958/ajt.9-2-2
V. Hassan, George Bellos
The tourism and travel sector is a large and thriving industry, with almost 5 billion international tourist arrivals recorded in 2019, with an annual growth of 4% on the previous year. Yet it suffered a major downturn, globally due to Covid 19. Since the concept of healthcare has existed, humans have been willing to travel to access it. From the spas of the ancient Sumerians, Greeks, and Romans, to the supposed curative properties of alpine and seaside health resorts in early modern Europe, the idea of traveling long distances for health reasons, and marketing destinations for that purpose, is certainly nothing new However, lately, medical tourism has been growing due to the low-cost treatment, Specialization of medical agencies, hospitals, and medical professionals in the host countries. This type of tourism was valued at USD 16.761 million in 2018, and it is expected to reach USD 27,247.6 million by 2024. However, the appearance of COVID 19 has completely changed the tourism sector, where a loss of USD 910 billion to USD 1.2 trillion from export revenues from tourism was reported Moreover, the different types of Tourism and travel industry are taking advantage of Artificial intelligence (AI) in order to perform a variety of administrative and customer service tasks. For medical tourism the development of these technologies (AI, robotic, and so on) play a key role in supporting the medical agencies in connecting physicians and prospective medical tourists. In addition to make it more feasible and credible option for patients, respond to questions and provide valuable information to customers, and allows to reduce the time would be impossible for humans. Furthermore, international remote surgeries will allow various clinical centers to pool their expertise and offer remote surgeries from a central operating theatre that is convenient to access for patients and persuade patients to invest in the local economy. Keywords: Medical Tourism, COVID-19, AI, Robotics.
旅游业是一个庞大而蓬勃发展的行业,2019年国际游客人数接近50亿,同比增长4%。然而,由于2019冠状病毒病,它在全球范围内遭受了严重的衰退。自从医疗保健的概念出现以来,人们就愿意去旅行。从古代苏美尔人、希腊人和罗马人的水疗中心,到现代欧洲早期高山和海边疗养胜地的所谓疗效,为健康原因进行长途旅行并为此目的推销目的地的想法当然不是什么新鲜事物。然而,最近,由于治疗费用低,医疗机构、医院和东道国医疗专业人员的专业化,医疗旅游一直在增长。2018年,这类旅游的价值为1676.1万美元,预计到2024年将达到272.476亿美元。然而,2019冠状病毒病的出现彻底改变了旅游业,据报道,旅游业的出口收入损失了9100亿至1.2万亿美元。此外,不同类型的旅游业正在利用人工智能(AI)来执行各种行政和客户服务任务。对于医疗旅游来说,这些技术(人工智能、机器人等)的发展在支持医疗机构连接医生和潜在医疗游客方面发挥了关键作用。除了使其对患者更可行和可信的选择,回答问题并为客户提供有价值的信息,并允许减少人类不可能的时间。此外,国际远程手术将使各个临床中心能够汇集他们的专业知识,从一个便于患者进入的中央手术室提供远程手术,并说服患者投资当地经济。关键词:医疗旅游,COVID-19,人工智能,机器人
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引用次数: 0
The Tourism Department of Sultan Qaboos University Undergraduate Program Accreditation by AQAS: The Journey and What it Entails 苏丹卡布斯大学旅游系本科课程AQAS认证:旅程和它需要什么
Pub Date : 2022-05-19 DOI: 10.30958/ajt.9-2-3
Masooma Al-Balushi
The Tourism Department of Sultan Qaboos University (SQU) undergraduate program (Study Plan 2010) was accredited by the Agency for Quality Assurance through Accreditation of Study Programs (AQAS) in August 2016 for five years. The accreditation was conditional. Within a period of nine months, an action plan to fulfill the condition had to be established and reported to AQAS. How was the accreditation mission accomplished? This study aims to demonstrate the Tourism Department journey to fulfill the AQAS accreditation certification requirements and condition Keywords: AQAS, Education, Hospitality, Program Accreditation, Oman, Quality, Sultan Qaboos University, Tourism.
苏丹卡布斯大学(SQU)旅游系本科课程(学习计划2010)于2016年8月通过学习计划认证(AQAS)获得质量保证机构的认证,为期五年。认可是有条件的。在9个月的时间内,必须制定一项满足条件的行动计划并向AQAS报告。认证任务是如何完成的?关键词:AQAS,教育,酒店,项目认证,阿曼,质量,苏丹卡布斯大学,旅游业。
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引用次数: 0
Plant-based Food in the Hospitality Industry: An Exploratory Case Study of Leading Fast Food Outlets 酒店行业的植物性食品:主要快餐店的探索性案例研究
Pub Date : 2022-05-19 DOI: 10.30958/ajt.9-2-1
Peter Jones
Plant-based food is one of the growing sectors within the food industry, and fast food companies may have an important role to play in driving both the trialling, and the consumption, of plant-based foods. This exploratory paper outlines the growth of plant-based foods, explores how the leading fast food companies are incorporating plant-based foods into their menus, and offers some wider reflections on the fast food companies’ approach to plant-based food. The findings reveal that the leading fast food companies within the UK were promoting their plant-based menu items at both the corporate and outlet level. That said, the fast food companies made little, or no, attempt to associate the introduction of plant-based menu items with a healthier diet, and the author suggested that substantially increasing their plant-based menus could provide a challenge to the fast food companies’ traditional business models. More generally, the paper concluded that in the medium-term future, the fast food companies are likely to play a limited, rather than a leading, role in driving plant-based consumption across society, and in contributing to a more sustainable future. Keywords: plant-based foods, fast food companies, menus, healthy diets, sustainable futures
植物性食品是食品行业中不断增长的行业之一,快餐公司可能在推动植物性食品的试验和消费方面发挥重要作用。这篇探索性的论文概述了植物性食品的发展,探讨了领先的快餐公司是如何将植物性食品纳入他们的菜单的,并对快餐公司的植物性食品方法提供了一些更广泛的思考。调查结果显示,英国领先的快餐公司在公司和门店层面都在推广他们的植物性菜单。也就是说,快餐公司很少或根本没有尝试将植物性菜单项目的引入与更健康的饮食联系起来,作者建议,大幅增加植物性菜单可能会对快餐公司的传统商业模式构成挑战。更一般地说,该论文得出结论,在中期未来,快餐公司可能在推动全社会的植物性消费方面发挥有限的作用,而不是主导作用,并为更可持续的未来做出贡献。关键词:植物性食品,快餐公司,菜单,健康饮食,可持续未来
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引用次数: 1
A Review of the UK’s Tourism Recovery Plans Post COVID-19 新冠肺炎疫情后英国旅游业复苏计划回顾
Pub Date : 2022-02-24 DOI: 10.30958/ajt.9-1-1
P. Jones
The COVID-19 pandemic has wreaked global economic havoc and disrupted the lives of the majority of the world’s population, and many governments have pursued a wide range of measures to stimulate economic and social recovery. In June 2021 the UK government published a tourism recovery plan, which set out the role that it hopes to play in assisting and accelerating the tourism sector’s recovery from COVID-19 and a framework for how the government will work with the sector to rebuild and revitalise tourism within the UK. This paper focuses on this plan, and includes a short literature review, a summary of the plan, and some concluding reflections. Keywords: COVID-19, recovery plan, tourism sector, UK government
新冠肺炎疫情给全球经济造成严重破坏,世界上大多数人的生活受到影响,许多国家政府采取了一系列措施刺激经济和社会复苏。2021年6月,英国政府发布了一项旅游业复苏计划,其中列出了政府希望在协助和加速旅游业从COVID-19中复苏方面发挥的作用,以及政府将如何与旅游业合作重建和振兴英国旅游业的框架。本文以该计划为中心,包括简短的文献综述、计划总结和一些结论性思考。关键词:COVID-19,恢复计划,旅游部门,英国政府
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引用次数: 10
The Impact of the COVID-19 Pandemic on Greek Tourism-Updates and Comparisons 新冠肺炎疫情对希腊旅游业的影响——最新情况和比较
Pub Date : 2022-02-24 DOI: 10.30958/ajt.9-1-4
G. Papanikos
This paper updates and compares the results obtained in Papanikos’ (2020a) paper published in the Athens Journal of Tourism, which estimated the impact of the current pandemic on international Greek tourism receipts and tourist arrivals. The COVID-19 pandemic continues to have negative effects on Greek tourism and the Greek economy. In this paper, newly released data by the Bank of Greece for the entire 2021 period are used to assess the impact on Greek tourism during the two pandemic years of 2020 and 2021. In addition, the actual data from 2020 are compared with the estimates of the three scenarios made in the 2020 paper. One conclusion that emerges from the analysis of the data on international tourism is that in 2021 Greek tourism did much better than in 2020, but still is far away from the record year of 2019. In 2021, international tourist arrivals and international tourism receipts accounted for 48% and 58% of the 2019 values respectively. Keywords: pandemic, COVID-19, crisis, tourism, Greece, economic impact
本文更新并比较了Papanikos在《雅典旅游杂志》(Athens Journal of Tourism)上发表的论文(2020a)的结果,该论文估计了当前疫情对希腊国际旅游收入和游客人数的影响。新冠肺炎疫情继续对希腊旅游业和希腊经济产生负面影响。在本文中,希腊银行新发布的2021年全年数据用于评估2020年和2021年两个大流行年份对希腊旅游业的影响。此外,将2020年的实际数据与2020年论文中对三种情景的估计进行了比较。对国际旅游数据的分析得出的一个结论是,2021年希腊旅游业的表现比2020年好得多,但仍远低于创纪录的2019年。2021年,国际游客人数和国际旅游收入分别占2019年价值的48%和58%。关键词:大流行,COVID-19,危机,旅游,希腊,经济影响
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引用次数: 3
The Tourism Industry and Economic Growth Nexus in Lesotho 莱索托旅游业与经济增长的关系
Pub Date : 2022-02-24 DOI: 10.30958/ajt.9-1-2
B. Rasethuntsa
Tourism-led economic growth hypothesis has been a widely studied topic yet Africa has been slow to generate information in this area. Almost all economies globally utilise tourism to accelerate economic growth because the industry is linked with foreign exchange income, employment opportunities, and increased foreign investment. Therefore, this study focuses on exploring and demonstrating the economic impact of the tourism industry on Lesotho’s economy by specifically focusing on tourism as a source of income, employment, investment, and export. Secondary research approach was utilised by conducting a comprehensive literature review to generate information for this research. The findings of this study revealed that tourism activities positively influenced Lesotho’s economy from 2014 to 2019. The results support the tourism-led economic growth hypothesis by noting a positive contribution to Lesotho’s economy in terms of the gross domestic product, employment and investment. Furthermore, Lesotho’s tourism development impediments were noted to include infrastructure inadequacy, low levels of tourism collaborations and investment, and improper marketing and management of tourism organisations. Keywords: secondary data, tourism industry, economic development, tourism development drawbacks, Lesotho
旅游业带动经济增长假说一直是一个被广泛研究的话题,但非洲在这一领域的研究进展缓慢。全球几乎所有经济体都利用旅游业来加速经济增长,因为旅游业与外汇收入、就业机会和增加的外国投资有关。因此,本研究的重点是通过特别关注旅游业作为收入、就业、投资和出口的来源,探索和展示旅游业对莱索托经济的经济影响。通过进行全面的文献综述来生成本研究的信息,采用了二次研究方法。研究结果显示,2014年至2019年,旅游活动对莱索托经济产生了积极影响。研究结果支持旅游业主导的经济增长假说,指出旅游业在国内生产总值、就业和投资方面对莱索托经济作出了积极贡献。此外,报告指出,莱索托的旅游发展障碍包括基础设施不足、旅游合作和投资水平低、旅游组织营销和管理不当。关键词:二次数据,旅游业,经济发展,旅游发展弊端,莱索托
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引用次数: 0
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Athens Journal of Tourism
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