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Strategies to Introducing Ecotourism Concept with Social Media for College Student in Malang 玛琅大学生利用社交媒体引入生态旅游理念的策略
Pub Date : 2019-04-30 DOI: 10.21776/ub.jitode.2019.07.02.01
Ida Idewa Agung Willy Pramana, A. Leksono, M. Djati
Indonesia categorized as a mega-biodiversity country, with 25% of the species in the world. One of the uses of natural resources is in the tourism sector. Lately, in Indonesia, research about Social Media and Ecotourism is still not much done. Some studies in Indonesia mostly still view social media as marketing advice. In fact, social media also plays an important role in regulating the perceptions of the people who come to the ecotourism site both from the content or the ease of access. Practically this research can be used as a strategic reference by stakeholders, to be able to use Social Media as media for promotion and education. Then academically, this research can be a reference for further research on the strategy of managing ecotourism with social media. This research is a descriptive type with quantitative and qualitative approaches, with research locations in Malang. Research using an online questionnaire with Google Form. The results are, Instagram is the most used social media by students in Malang. And for the management strategy with Instagram, it can be done with an aggressive strategy that is utilizing Strength and Opportunities from Instagram such as fast, cheap, environmentally friendly and widely used by students and can be more optimized with the AISAS strategy. Keywords: ecotourism, facebook, Instagram, Malang, social media, strategy, student.
印度尼西亚被列为生物多样性大国,拥有世界上25%的物种。自然资源的用途之一是在旅游部门。最近,在印度尼西亚,关于社交媒体和生态旅游的研究仍然很少。印度尼西亚的一些研究大多仍将社交媒体视为营销建议。事实上,社交媒体也在调节人们对生态旅游网站的看法方面发挥了重要作用,无论是从内容还是访问的便利性。实际上,本研究可以作为利益相关者的战略参考,能够利用Social Media作为媒介进行推广和教育。在学术上,本研究可为进一步研究利用社交媒体管理生态旅游的策略提供参考。本研究为描述性研究,采用定量与定性相结合的方法,研究地点在玛琅。使用谷歌表单进行在线问卷调查。结果是,Instagram是玛琅学生使用最多的社交媒体。对于Instagram的管理策略,可以采用积极的策略,利用Instagram的优势和机会,如快速,廉价,环保,学生广泛使用,可以使用AISAS策略进行优化。关键词:生态旅游,facebook, Instagram, Malang,社交媒体,策略,学生
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引用次数: 1
The Role of Social Capital in Community Based Tourism 社会资本在社区旅游中的作用
Pub Date : 2019-04-30 DOI: 10.21776/ub.jitode.2019.07.02.02
P. Pramanik, R. Ingkadijaya, M. Achmadi
The role of social capital in Community-based tourism (CBT) to reach local communities’ welfare is being the concern of tourism activities. Previous research found that social capital approach could be used to achieve sustainability and prosperity. Mutually beneficial trust and collective action among the member of the community as aspects of social capital played an important role to take off CBT. The study aimed to analyze the role of trust and collective action as elements of social capital on the local community of CBT Kampung Tajur and to examine the link between trust and collective action. This study was conducted on a sample of Kampung Tajur community which was appointed as CBT because its willingness to take collective action. The result showed that trust was a robust predictor of attending a religious meeting, participating in managing homestay, and joining for community work. On the other hand, the absence of attending a formal meeting and community meeting conducted by the community head did not have a link to trust among the community member.  Our findings suggested that due to well implementation of social capital role in terms of  trust and collective action, the community’s members must be encouraged as the subject in tourism activity by enhancing knowledge, empowerment, and inspiration based on local wisdom. Keywords: Collective action, Community-based Tourism, social capital, trust.
社会资本在社区旅游(CBT)中的作用,以达到当地社区的福利是旅游活动所关注的问题。以往的研究发现,社会资本方法可以用来实现可持续发展和繁荣。社区成员之间的互利信任和集体行动作为社会资本方面对CBT的成功发挥了重要作用。本研究旨在分析信任和集体行动作为社会资本要素对CBT Kampung Tajur当地社区的作用,并检验信任与集体行动之间的联系。本研究以甘榜达珠尔社区为样本进行,该社区因其愿意采取集体行动而被指定为CBT。结果表明,信任是参加宗教会议、参与管理寄宿家庭和参加社区工作的有力预测因素。另一方面,不参加由社区负责人主持的正式会议和社区会议与社区成员之间的信任没有联系。我们的研究结果表明,由于社会资本在信任和集体行动方面的良好发挥,必须通过基于地方智慧的知识,赋权和灵感,鼓励社区成员作为旅游活动的主体。关键词:集体行动,社区旅游,社会资本,信任。
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引用次数: 13
Efforts to Achieve Environmental Sustainability through Ecotourism 通过生态旅游实现环境可持续性
Pub Date : 2019-04-29 DOI: 10.21776/ub.jitode.2019.07.02.07
Y. Singgalen, G. Sasongko, P. G. Wiloso
This paper will discuss specifically the effort of Kupa-Kupa Beach Cottage and Meti Beach Cottage managers to achieve environmental sustainability through the concept of ecotourism. Furthermore, private sector involvement and mixed marketing strategy will be discussed to describe how community empowerment and local community support as an essential factor in regional tourism development, especially in North Halmahera District. The research method used is qualitative with case study approach. This paper shows that the private sector tends to adopt a community-based ecotourism concept to achieve environmental sustainability and tourism sustainability itself. The government will act as a stimulus and catalyst that is synergistic with the needs of the private sector to provide tourism facilities according to tourists' preference. Kupa-Kupa Beach Cottage and Meti Beach Cottage managers seek to provide employment for local communities as part of a marketing strategy so that they are mutually beneficial. Keywords: Community empowerment, ecotourism, environmental sustainability, mixed marketing strategy, private sector involvement.
本文将具体讨论库帕-库帕海滩小屋和Meti海滩小屋管理者通过生态旅游概念实现环境可持续性的努力。此外,将讨论私营部门的参与和混合营销战略,以说明社区赋权和当地社区支持如何成为区域旅游发展的重要因素,特别是在北哈马赫拉区。本研究采用个案定性研究方法。本文表明,私营部门倾向于采用以社区为基础的生态旅游理念来实现环境可持续性和旅游本身的可持续性。政府将发挥刺激和催化剂的作用,与私营部门的需求相辅相成,根据游客的喜好提供旅游设施。Kupa-Kupa海滩小屋和Meti海滩小屋的管理者寻求为当地社区提供就业机会,作为营销策略的一部分,以便他们互惠互利。关键词:社区赋权、生态旅游、环境可持续性、混合营销策略、私营部门参与。
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引用次数: 6
The Involvement of Women in Tourism Village of Pujon Kidul, Malang, Indonesia 印尼玛琅Pujon Kidul旅游村妇女的参与
Pub Date : 2019-04-29 DOI: 10.21776/ub.jitode.2019.07.02.08
R. Parmawati, W. Wike, E. Pangestuti
Pujon Kidul Village has succeeded in tourism village, that improving the economy and social life and women's participation was seen in the technical sphere. It is interesting to analyze how women have played a role in a tourism village. This study aims to identify internal and external factors that support women's participation, identify the level participation, and analyze contributions to household income. We establish operational definitions in the form of internal and external factors and analyzed using cross tabulation and then Rank Spearman non-parametric statistical tests to provide an overview of study boundaries and data retrieval procedures. There are 56.7% of women who are graduating from high school/university and 173.33% have been in the tourism business for more than 5 years. Internal factors that have a significantly weak relationship are the level of women's education. Meanwhile, the aspect of the relationship between women's education level and women's participation as business actors in tourism villages was 100 percent in the low and medium categories, and 90 percent are in the high category. The influence of community actors to women participation is very high (100%). There are 53.57% of women had a high level of participation and contribution to household income. Keywords: Involvement, Pujon Kidul, Village tourism, Women.
Pujon Kidul村在旅游方面取得了成功,在技术领域改善了经济和社会生活以及妇女的参与。分析妇女如何在旅游村里发挥作用是很有趣的。本研究旨在找出支持妇女参与的内部和外部因素,确定参与水平,并分析对家庭收入的贡献。我们以内部和外部因素的形式建立了操作定义,并使用交叉表和Rank Spearman非参数统计检验进行分析,以提供研究边界和数据检索程序的概述。56.7%的女性高中/大学毕业,173.33%的女性从事旅游业超过5年。关系显著弱的内部因素是妇女受教育程度。与此同时,女性受教育程度与女性参与旅游村经营行为者之间的关系在低、中类别中为100%,在高类别中为90%。社区行为者对妇女参与的影响非常大(100%)。53.57%的妇女对家庭收入的参与和贡献程度较高。关键词:参与,普戎基都,乡村旅游,妇女。
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引用次数: 1
Water Quality Evaluation of Post-Tin Mining Ponds Tourism in Bangka Island Using Diatom as Bioindicator 用硅藻作为生物指示剂评价邦卡岛采锡后池塘旅游水质
Pub Date : 2019-01-31 DOI: 10.21776/ub.jitode.2019.07.01.06
R. Liliani, C. Retnaningdyah, E. Arisoesilaningsih
Post tin mining pond in Bangka Island has been used as a tourism place, fishing, fish ponds, and agricultural areas that can reduce water. The purpose of this study is to evaluate quality of water post tin mining pond which is used as a tourist place based on physics, chemical and biotic indices of Diatoms as bioindicator . Sample water and Diatoms were take at 3 post tin mining pond (Itam, Pedindang, and Jangkang 2) and natural swamp (Rawa)  as reference site .  Sampling e ach pond and swamp was done in three stations as replications and then be observed physic s -chemical quality of water (pH, water temperature, turbidity, conductivity, COD, and phosphate) and also the Trophic Diatom Index  (TDI) and  Pollution Tolerant Value  (% PTV) from Diatom as indicator of trophic status and organic pollution. The results of the study showed that all of the ponds and natural swamp had low pH range from 4.32-6.34. Turbidity of Itam and Pedindang higher (22-24 NTU) than Jangkang 2 and swamp (3.13-9.13 NTU). Jangkang 2 had the highest conductivity value (115,10 μS . cm -1 ) and swamp the lowest (10.64 μS . cm -1 ).  The value of COD and total phosphate in all location still fullfilled government standard (COD < 20 mg . L -1 and total phosphate < 0.2 mg . L -1 ). Water quality in ti n mining pond s lower than natural swamps based on Diatom as bioindicator. All of the ponds were categorized as moderately polluted based on Shannon Wiener Diversity index of Diatom (H=1.2-1.6), however swamp have lightly polluted (H=2.6). Trophic status of water in post ti n mining pond s based on Trophic Diatom Index (TDI) included in the eutrophic while in swamp categorized as mesoeutrophic. Based on percentage pollution tolerant value (%PTV), the water in Itam and Pedindang included in heavily organic pollution and water in Jangkang 2 and also swamp have moderately organic pollution. Keywords: Bangka, Diatom , post tin mining pond , tourism, water quality .
邦加岛的后锡矿池被用作旅游场所、钓鱼、鱼塘和可以减少水的农业区。本研究旨在以硅藻为生物指标,对旅游锡矿池后水体水质进行评价。以3个锡矿后池(Itam、Pedindang和Jangkang 2)和天然沼泽(Rawa)为参考点,取样水和硅藻。在3个监测站对每个池塘和沼泽进行重复采样,观察水体的理化性质(pH、水温、浊度、电导率、COD、磷酸盐),并测定营养硅藻指数(TDI)和硅藻的污染容忍值(% PTV)作为营养状况和有机污染的指标。研究结果表明,所有池塘和天然沼泽的pH值都在4.32 ~ 6.34之间。伊丹和培定当的浊度(22 ~ 24 NTU)高于长康2号和沼泽(3.13 ~ 9.13 NTU)。长康2号的电导率最高,为11510 μS。cm -1),沼泽最低(10.64 μS)。Cm -1)。各地点COD和总磷酸盐值均符合政府标准(COD < 20mg)。L -1和总磷酸盐< 0.2 mg。L -1)。以硅藻为生物指示剂的矿池水质低于天然沼泽。根据Shannon Wiener硅藻多样性指数(H=1.2 ~ 1.6),所有池塘均为中度污染,沼泽为轻度污染(H=2.6)。基于营养化硅藻指数(TDI)的采矿后池塘水体营养状况被归为富营养化,沼泽水体被归为中营养化。按污染容忍度百分比(%PTV)计算,伊丹和佩定当水体为重度有机污染,长康2号和沼泽水体为中度有机污染。关键词:邦卡,硅藻,后锡矿池,旅游,水质
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引用次数: 2
The Role of Social Capital in the Development of Mauhalek Waterfall Ecotourism in Belu District, East Nusa Tenggara Province 社会资本在东努沙登加拉省别鲁区毛哈勒克瀑布生态旅游发展中的作用
Pub Date : 2019-01-31 DOI: 10.21776/ub.jitode.2019.07.01.01
Nopriyan Petrus Klau, Aminudin Affandi, I. Nugroho
The purpose of this research is to know the relationship and the role of social capital in supporting product and service of Mauhalek waterfall ecotourism. Phenomenology approach was chosen because it allow the researcher to identify a particular phenomenon, and requires the researcher to examine the subject by being directly involved in developing meaningful patterns and relationships. In the context of the research to be studied, the main focus of this research is the norms, beliefs, networks, products, and services of Mauhalek waterfall. From the research results, it can be concluded that there are various custom rules in maintaining Mauhalek waterfall which still exists until now, one of them is ukum Badu (prohibition of cutting the tree and taking fruit that existing around the Mauhalek forest). The high belief in myths and rules makes the sustainability of Mauhalek waterfall is still maintained until now. The beauty and authenticity of natural resources and culture of Mauhalek waterfall make it as a good tourist product to be offered to the visitor. Keywords : Mauhalek waterfall, social capital, sustainable tourism.
本研究的目的是了解社会资本在毛哈雷克瀑布生态旅游产品和服务支持中的关系和作用。之所以选择现象学方法,是因为它允许研究人员识别一个特定的现象,并要求研究人员通过直接参与发展有意义的模式和关系来检查主题。在研究的背景下,本研究的主要重点是Mauhalek瀑布的规范、信念、网络、产品和服务。从研究结果中可以得出,维护Mauhalek瀑布有各种习俗规则,这些规则至今仍然存在,其中之一是ukum Badu(禁止砍伐Mauhalek森林周围的树木和水果)。对神话和规则的高度信仰使得Mauhalek瀑布的可持续性一直保持到现在。Mauhalek瀑布的自然资源和文化的美丽和真实性使其成为提供给游客的良好旅游产品。关键词:Mauhalek瀑布,社会资本,可持续旅游。
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引用次数: 1
Herpetofauna Diversity and Taxa Richness Ground Cover Plant as Bioindicator Environmental Quality in Boon Pring Recreation sites at Sanankerto, Turen, Malang Regency 马郎县三安克托、土仁、文泉游憩地爬行动物多样性和类群丰富度的生物指标——地被植物
Pub Date : 2019-01-31 DOI: 10.21776/ub.jitode.2019.07.01.07
Wahyu Anggarwanto, E. Arisoesilaningsih
Boon Pring is one of the ecotourism destinations in Malang regency with tourism attractions including motor boats, water bikes, and picnic activities. These activities can cause environmental degradation in Boon Pring area. The purpose of this research is to analyze taxa richness of ground cover plant, diversity, and community structure of herpetofauna in Boon Pring and explain the environmental quality in Boon Pring based on their relationship. The method used is selective purposive belt transect with 10 m long belt and 10x5 m 2 plot area. Each station is repeated four times. The data obtained were analyzed with Ms. Excel and the PAST program to search Taxa Richness for plants, abundance, frequency, Shannon – Wiener diversity index and Import Value Index (IVI) for Herpetofauna. Then they were analyzed regression, cluster, and biplot to determine the relationship between the two. The results showed decreased of ground cover plants taxa richness and herpetofauna diversity index from station one to station four. The value of IVI indicates the dominance of Eutrophis multifasciuata species in degraded sites. Determination coefficient showed a value of 51%, which means there is a positive relationship between ground cover plant and herpetofauna diversity. The conclusions of this study, the taxa richness of ground cover and diversity of herpetofauna have decreased in areas with degraded environmental quality. There is a dominance of one type of herpetofauna in the degraded areas of Eutrophis multifasciuata . Between the taxa richness of ground cover plants and diversity of herpetofauna showed a positive relationship, in this study 51%.
汶泉是玛琅摄政的生态旅游目的地之一,旅游景点包括摩托艇、水上自行车和野餐活动。这些活动会导致文泉地区的环境退化。本研究的目的是分析文泉地区地被植物的类群丰富度、爬行动物的多样性和群落结构,并根据它们之间的关系解释文泉地区的环境质量。采用带长10 m,样地面积10 × 5 m2的选择性目的带样带。每一站重复四次。利用Ms. Excel软件和PAST软件进行分类丰富度(plant)、丰度(abundance)、频率(frequency)、Shannon - Wiener多样性指数(Shannon - Wiener diversity index)和进口价值指数(IVI)的分析。然后对它们进行回归、聚类和双标图分析,以确定两者之间的关系。结果表明:站1和站4的地被植物类群丰富度和爬行动物多样性指数呈下降趋势;IVI值表明多筋膜富营养菌在退化区占主导地位。决定系数为51%,表明地被植物与爬行动物多样性呈正相关关系。研究结果表明,在环境质量下降的地区,地被植物的种类丰富度和爬行动物的多样性呈下降趋势。在多筋富营养藻退化区有一种类型的爬虫动物群占优势。地被植物的类群丰富度与爬行动物的多样性呈正相关,在本研究中为51%。
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引用次数: 0
Ethnobotany Home garden in Puspa Jagad Tourism Ecology Area Semen Village, Gandusari District, Blitar Regency 民族植物学Puspa Jagad旅游生态区的家园花园,甘杜萨里区精液村,布里塔县
Pub Date : 2019-01-31 DOI: 10.21776/ub.jitode.2019.07.01.08
P. Purnomo, J. Batoro, A. Hakim
Home garden is one form of sustainable agricultural land management. Home garden is important as a local identity in a society especially in rural areas. The purpose of this study is to describe the uniqueness of the home yard in ecological tourism area of Puspa Jagad. This research was conducted in ecological tourism area of Puspa Jagad Semen Village, Gandusari District, Blitar Regency. Data collection was done by observation to the types of plants composing home yard. Interview was conducted to obtain data about the management of home yard and cultural aspects in it. Based on the benefits of these crops, the cultural value (ICS) and the value of UVS plant crops each. Based on observations, it is known that the diversity of plants in the home yard contained 151 species of 132 genus and 61 plant families. These plants are grown in general to beautify the atmosphere of the house. The stratified plant canopy vertebration in home garden in Ecology Puspa Jagad is dominated by strata III, II, and I. Based on the results of the calculation of ICS or Cultural Interest Index shows that the needs of the community depends largely on the local natural resources around. Based on the value of ICS and UVS, coconut and banana plant have the highest value. Keywords : ICS, identity, plant, UVS.
家庭菜园是可持续农业用地管理的一种形式。家庭花园作为一个社会的地方身份是很重要的,尤其是在农村地区。本研究的目的是描述Puspa Jagad生态旅游区家庭庭院的独特性。本研究在Blitar县Gandusari区Puspa Jagad Semen村生态旅游区进行。通过对家庭庭院植物种类的观察,收集数据。访谈是为了获得关于家庭庭院管理和文化方面的数据。根据这些作物的效益,分别对栽培价值(ICS)和uv植物作物的价值进行了评价。根据观察,已知家庭庭院植物的多样性包括61科132属151种。一般种植这些植物是为了美化房子的气氛。Puspa Jagad生态学家花园层状植物冠层脊椎动物以第III层、第II层和第i层为主。基于ICS或文化兴趣指数的计算结果表明,群落的需求在很大程度上取决于周围的当地自然资源。从ICS和UVS的价值来看,椰子和香蕉植物的价值最高。关键词:ICS,身份,植物,uv。
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引用次数: 2
The Role of Local Government for Local Product Processing: the Implication for Tourism Sustainability in Lok Baintan Floating Market 地方政府在地方产品加工中的作用:对落脚滩水上市场旅游可持续性的启示
Pub Date : 2019-01-31 DOI: 10.21776/ub.jitode.2019.07.01.02
D. Arisanty, E. Normelani, H. P. N. Putro, M. Z. A. Anis
Lok Baintan floating market is the destination tourism in South Kalimantan Province. The trader activity in the floating market becomes the attractiveness of tourism activity. The diversity of good sold in the floating market becomes one of the determinants for tourism sustainability. The tourism sustainability in Lok Baintan Floating Market is the responsibility of both community and government. The objective of this research was to analyze the role of government for local product processing in Lok Baintan Floating Market to improve the tourism activity. This research is focused on local government who has the responsibility for local product processing in Lok Baintan Floating market, i.e. Tourism Agency of South Kalimantan Province, Tourism Agency of Banjar Regency, Fishery Agency of Banjar Regency, Agriculture and Farm Agency of Banjar Regency, and Head of Lok Baintan Village. The research used qualitative method, which used observation, depth interview, and document as the data collection technique. The results of the study showed that tourism activities in Lok Baintan became one of the priorities of tourism development in South Kalimantan, but not managed maximally yet. First, the Products sold in the floating market were still raw goods. Then the processing of products sold in the floating market had not been a priority of activities undertaken by local the government. Moreover, limitations of costs were the main cause of the absence of training in agricultural product processing, fishery product processing and handicraft production in the tourist area of Lok Baintan. Processing and diversity of goods sold in the floating market become a determinant of the sustainability of tourism activities in Lok Baintan Floating Market. Keywords : Government, Local product, Lok Baintan Floating Market, tourism.
乐班丹水上市场是南加里曼丹省旅游的目的地。流动市场中的商人活动成为旅游活动的吸引力。水上市场所售商品的多样性成为旅游可持续性的决定因素之一。乐班滩水上市场的旅游业可持续发展是社区和政府共同的责任。本研究的目的是分析政府在乐班滩水上市场本地产品加工中所扮演的角色,以改善旅游活动。本研究主要针对负责落班丹水上市场本地产品加工的地方政府,即南加里曼丹省旅游局、班加尔县旅游局、班加尔县渔业局、班加尔县农业局、落班丹村村长。本研究采用定性方法,采用观察法、深度访谈法和文献法作为数据收集技术。研究结果表明,乐班丹的旅游活动成为南加里曼丹旅游发展的重点之一,但尚未得到最大限度的管理。首先,在浮动市场上销售的产品仍然是原材料。当时,对流动市场销售的产品进行加工并不是当地政府优先开展的活动。此外,成本的限制是洛克班坦旅游区缺乏农产品加工、渔业产品加工和手工业生产方面的培训的主要原因。在水上市场上出售的商品的加工和多样性成为乐班滩水上市场旅游活动可持续性的决定因素。关键词:政府、土特产、乐班滩水上市场、旅游
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引用次数: 6
The Empirical Analysis of the Quality Level of Tourism Industry Services in Toraja: Ke'te Kesu 托拉哈省旅游产业服务质量水平实证分析:克特·克苏
Pub Date : 2019-01-31 DOI: 10.21776/ub.jitode.2019.07.01.03
A. Darmawan, S. Bahri, Irfan Rahman
Indonesia has a number of tourism potentials to be built and developed sustainably. The destination s of local and overseas tourists have experienced an excellent growth trend in recent years, especially in North Toraja District , South Sulawesi. Therefore , the tourism industry is the government's main concern in recent years to increase its index because of its potential to boost the economic growth, especially for the local people and GDP. T his study focuse d on the empirical analysis of the tourism industry service level that is viewed from the readiness and the support from available infrastructure s . The method of this study was a survey distributed to respondents visiting the tourism industry using questionnaire based on SERVQUAL and IPA Diagram. By using Servqual and Important Performance Analysis (IPA) method, found 8 service attributes which were divided into 5 Servqual dimensions indicating that the service quality at Ke'te Kesu , North Toraja Regency , South Sulawesi needs to improve the aspects on Important Performance Analysis (IPA) diagram, including the service attribute T5 ( the availability of restaurant s around the tourist location), T6 ( the availability of street signs to tourist object s ), R2 ( the ease of finding tourist location s ), R3 ( the availability of public transportation to tourist location), RE4 ( the immediate response from the officer/local citizen on the request or complain ), RE5 ( tourist information centre, contact person) is clear ), A1 ( S taff s are expert in serving tourists ) , and E5 ( the concerns of tour operators and officers/residents to the needs of visitors). Keywords: Customer Satisfaction, IPA Diagram, Service Quality, Toraja, Tourism.
印度尼西亚有许多旅游潜力有待建设和可持续发展。近年来,本地和海外游客的目的地经历了良好的增长趋势,特别是在北托拉加区,南苏拉威西。因此,旅游业是近年来政府主要关注的增加其指数,因为它有可能促进经济增长,特别是对当地人民和GDP。本研究主要从旅游产业服务水平的准备度和可获得性基础设施的支持度两方面对旅游产业服务水平进行实证分析。本研究的方法是采用基于SERVQUAL和IPA图的问卷调查方式,对访问旅游行业的受访者进行问卷调查。通过使用服务质量和重要绩效分析(IPA)方法,发现8个服务属性,分为5个服务质量维度,表明南苏拉威西岛北托拉加摄政区克特克苏的服务质量在重要绩效分析(IPA)图上需要改进的方面,包括服务属性T5(旅游地点周围餐馆的可用性),T6(街道标志对旅游对象的可用性),R2(寻找旅游地点的便利性),R3(前往旅游地点的公共交通的可用性),RE4(官员/当地公民对请求或投诉的即时回应),RE5(旅游信息中心,联系人)明确),A1(工作人员在为游客服务方面是专家),以及E5(旅游经营者和官员/居民对游客需求的关注)。关键词:顾客满意度,IPA图,服务质量,Toraja,旅游业
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引用次数: 2
期刊
Journal of Indonesian Tourism and Development Studies
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