News aggregator is a new profession that emerges along with the abundance of information. This article aims to analyze the results of the work practices of the news aggregator whose roles are mostly held by journalists in Indonesia. The news aggregators who also work as journalists, have professional ethics guidelines in the corridor of the journalistic process where the journalistic code of ethics must be implemented, the elements of journalism need to be carried out, as well as the composition of news with information in accordance with 5W1H. This guideline becomes the concept of analyzing news content which in this study is focused on news content in beritagar.id. The results showed that the news aggregation office, in this case beritagar.id, ran a journalistic process according to journalism values. However, it is still not recognized as journalism since the principle of going to the field to collect data directly is important in the process of verifying journalistic product data. Interestingly, the results of this study indicate an increase in understanding of the journalistic process in media aggregators for senior journalists who began their careers in the mainstream media.
{"title":"News Aggregator dan Nilai-Nilai Jurnalisme: Studi Penyajian Berita Pada Beritagar.Id","authors":"Alfito Deannova Ginting, Rifa Aisatu Ulfa Zaini, Anna Agustina, Selvi Septiani","doi":"10.35814/coverage.v10i1.1230","DOIUrl":"https://doi.org/10.35814/coverage.v10i1.1230","url":null,"abstract":"News aggregator is a new profession that emerges along with the abundance of information. This article aims to analyze the results of the work practices of the news aggregator whose roles are mostly held by journalists in Indonesia. The news aggregators who also work as journalists, have professional ethics guidelines in the corridor of the journalistic process where the journalistic code of ethics must be implemented, the elements of journalism need to be carried out, as well as the composition of news with information in accordance with 5W1H. This guideline becomes the concept of analyzing news content which in this study is focused on news content in beritagar.id. The results showed that the news aggregation office, in this case beritagar.id, ran a journalistic process according to journalism values. However, it is still not recognized as journalism since the principle of going to the field to collect data directly is important in the process of verifying journalistic product data. Interestingly, the results of this study indicate an increase in understanding of the journalistic process in media aggregators for senior journalists who began their careers in the mainstream media.","PeriodicalId":307839,"journal":{"name":"CoverAge: Journal of Strategic Communication","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123399794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-09-23DOI: 10.35814/coverage.v10i1.1228
Faridhian Anshari, Fathru Qalbie Septizar Akbar
This study aims to determine what models are created from the management of the new media platform by football clubs in Indonesia. Furthermore, the results of this study will be compared with the new media management model conducted by European football clubs through the MOSC (Model for Online Sport Communication) approach. The benefit of this research is the creation of a model that can be used as a reference for other football clubs, in utilizing the new media platform. This study uses a qualitative approach in which data collection techniques will begin by using content analysis of all new media platforms for football clubs in Indonesia, which leads to the selection of ten clubs having the highest number of followers, where in the course of the journey there are only seven clubs namely Persib Persija, Arema, Persebaya Persela , PSIS, and PSS who are willing to be the main objects in this study. Furthermore, data collection techniques through in-depth interviews are also used by researchers to the media officer division to obtain research answers. This research produces findings in the form of the creation of three models in the management of new media platforms in Indonesian soccer clubs, namely: active interaction models, passive interactions, and non-interactions.
本研究旨在确定印尼足球俱乐部在新媒体平台的管理中创造了哪些模式。此外，本研究结果将与欧洲足球俱乐部运用moc (model for Online Sport Communication)方法所进行的新媒体管理模式进行比较。本研究的有益之处在于为其他足球俱乐部在利用新媒体平台方面提供了一个可借鉴的模式。本研究采用定性方法，其中数据收集技术将从对印度尼西亚足球俱乐部的所有新媒体平台进行内容分析开始，从而选择10个拥有最多粉丝的俱乐部，其中在旅程中只有7个俱乐部，即Persib Persija, Arema, Persebaya Persela, PSIS和PSS愿意成为本研究的主要对象。此外，通过深度访谈的数据收集技术也被研究人员使用到媒体官部门，以获得研究答案。本研究在印尼足球俱乐部的新媒体平台管理中建立了三种模式，即主动互动模式、被动互动模式和非互动模式。
{"title":"Analisis Model Pengelolaan Platform New Media Oleh Klub Sepakbola di Indonesia","authors":"Faridhian Anshari, Fathru Qalbie Septizar Akbar","doi":"10.35814/coverage.v10i1.1228","DOIUrl":"https://doi.org/10.35814/coverage.v10i1.1228","url":null,"abstract":"This study aims to determine what models are created from the management of the new media platform by football clubs in Indonesia. Furthermore, the results of this study will be compared with the new media management model conducted by European football clubs through the MOSC (Model for Online Sport Communication) approach. The benefit of this research is the creation of a model that can be used as a reference for other football clubs, in utilizing the new media platform. This study uses a qualitative approach in which data collection techniques will begin by using content analysis of all new media platforms for football clubs in Indonesia, which leads to the selection of ten clubs having the highest number of followers, where in the course of the journey there are only seven clubs namely Persib Persija, Arema, Persebaya Persela , PSIS, and PSS who are willing to be the main objects in this study. Furthermore, data collection techniques through in-depth interviews are also used by researchers to the media officer division to obtain research answers. This research produces findings in the form of the creation of three models in the management of new media platforms in Indonesian soccer clubs, namely: active interaction models, passive interactions, and non-interactions.","PeriodicalId":307839,"journal":{"name":"CoverAge: Journal of Strategic Communication","volume":"17 10","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113937320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-09-23DOI: 10.35814/coverage.v10i1.1229
T. Baskara, M. Rizki
The National Agency for Border Management of the Republic of Indonesia as a government agency has the duty to manage the country's territorial borders. Regarding the country's borders, information is needed by Indonesian citizens to find out about what the country's borders are and what the conditions are BNPP Public Relations is the leading division to inform matters relating to the Disclosure of BNPP information. The purpose of this study was to determine the publication process by the BNPP Public Relations division on Instagram accounts and their obstacles. This research uses P.O.A.C theory and new media. This study uses a qualitative approach with a descriptive study on BNPP's Instagram account. This research was conducted at the BNPP public relations office with one Key Informant and two informants. The results of this study indicate that the public relations process of BNPP on Instagram faces obstacles. In the Planning section that is Human (HR) is lacking, then the indicators of Organizing namely Technology as the supply of workplaces and supporting technology for making publications are still lacking, then the last obstacle is Direction in which the results of this study the obstacle lies in Vertical Communication between Leaders and Staff in the process of publication. The conclusion of this research is the use of Instagram media in publications is effective enough to see the times so that it is right on target to the community.
{"title":"Proses Publikasi Humas Badan Nasional Pengelola Perbatasan Pada Akun Media Sosial Instagram","authors":"T. Baskara, M. Rizki","doi":"10.35814/coverage.v10i1.1229","DOIUrl":"https://doi.org/10.35814/coverage.v10i1.1229","url":null,"abstract":"The National Agency for Border Management of the Republic of Indonesia as a government agency has the duty to manage the country's territorial borders. Regarding the country's borders, information is needed by Indonesian citizens to find out about what the country's borders are and what the conditions are BNPP Public Relations is the leading division to inform matters relating to the Disclosure of BNPP information. The purpose of this study was to determine the publication process by the BNPP Public Relations division on Instagram accounts and their obstacles. This research uses P.O.A.C theory and new media. This study uses a qualitative approach with a descriptive study on BNPP's Instagram account. This research was conducted at the BNPP public relations office with one Key Informant and two informants. The results of this study indicate that the public relations process of BNPP on Instagram faces obstacles. In the Planning section that is Human (HR) is lacking, then the indicators of Organizing namely Technology as the supply of workplaces and supporting technology for making publications are still lacking, then the last obstacle is Direction in which the results of this study the obstacle lies in Vertical Communication between Leaders and Staff in the process of publication. The conclusion of this research is the use of Instagram media in publications is effective enough to see the times so that it is right on target to the community.","PeriodicalId":307839,"journal":{"name":"CoverAge: Journal of Strategic Communication","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126428842","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-09-23DOI: 10.35814/coverage.v10i1.1227
Gusmia Arianti, Rahman Asri
Sandiaga Uno has been known as a young entrepreneur, and has the competence to maximize small and medium enterprises (MSMEs), and increase the participation of Jakarta citizens to build the Capital, by creating jobs. After being elected as the Deputy Governor of DKI Jakarta, Sandiaga Uno increasingly intensively in building his personal branding . The purpose of this study was to determine how much interest women voters have towards the personal branding strategy undertaken by Sandiaga Uno. To be able to lead Indonesia in 2019, Sandiaga Uno needs a strategy developed by Political public relations practitioners. The concept used in this study revolves around personal branding with three main elements in building good personal branding and aspects of interest that are complemented by the concepts of political marketing and political public relations. The approach used in this research is quantitative with a positivist paradigm. While the method used is a survey method in the form of a questionnaire distributed to 100 respondents who are women voters in the Greater Jakarta electoral district. The results of the study show that the influence of Sandiaga Uno's personal branding as a Vice-Presidential candidate on the interests of female voters by 53% can be categorized as strong.
{"title":"Pengaruh Personal Branding Sandiaga Uno Terhadap Minat Pemilih Perempuan Pada Pilpres 2019","authors":"Gusmia Arianti, Rahman Asri","doi":"10.35814/coverage.v10i1.1227","DOIUrl":"https://doi.org/10.35814/coverage.v10i1.1227","url":null,"abstract":"Sandiaga Uno has been known as a young entrepreneur, and has the competence to maximize small and medium enterprises (MSMEs), and increase the participation of Jakarta citizens to build the Capital, by creating jobs. After being elected as the Deputy Governor of DKI Jakarta, Sandiaga Uno increasingly intensively in building his personal branding . The purpose of this study was to determine how much interest women voters have towards the personal branding strategy undertaken by Sandiaga Uno. To be able to lead Indonesia in 2019, Sandiaga Uno needs a strategy developed by Political public relations practitioners. The concept used in this study revolves around personal branding with three main elements in building good personal branding and aspects of interest that are complemented by the concepts of political marketing and political public relations. The approach used in this research is quantitative with a positivist paradigm. While the method used is a survey method in the form of a questionnaire distributed to 100 respondents who are women voters in the Greater Jakarta electoral district. The results of the study show that the influence of Sandiaga Uno's personal branding as a Vice-Presidential candidate on the interests of female voters by 53% can be categorized as strong.","PeriodicalId":307839,"journal":{"name":"CoverAge: Journal of Strategic Communication","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121553595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-09-23DOI: 10.35814/coverage.v10i1.1232
R. Saputri
Online transportation services that currently operate in big cities get human needs wherever and whenever. The emergence of online transportation options has made people switch from conventional transportation to online transportation. This makes entrepreneurs create a variety of online transportation services in order to meet the needs of the community and satisfy customers. Online transportation customers are increasing at this time supported by the brand image of the transportation used so it gives the impression when using it like using private transportation. Determination of affordable online transportation service tariffs with the convenience of the services provided makes this service increasingly loved by the public. This study aims to determine the effect of each independent variable namely service quality and price on the dependent variable of customer loyalty. By taking respondents by purposive sampling 50 Grab online transportation users in the Masters of Communication Studies UNDIP Semarang with a minimum of three times using Grab transportation. Data collection was carried out by survey method using multiple linear regression analysis through SPSS software. The results show that service quality and price affect customer loyalty.
{"title":"Pengaruh Kualitas Pelayanan dan Harga Terhadap Loyalitas Pelanggan Grab Semarang","authors":"R. Saputri","doi":"10.35814/coverage.v10i1.1232","DOIUrl":"https://doi.org/10.35814/coverage.v10i1.1232","url":null,"abstract":"Online transportation services that currently operate in big cities get human needs wherever and whenever. The emergence of online transportation options has made people switch from conventional transportation to online transportation. This makes entrepreneurs create a variety of online transportation services in order to meet the needs of the community and satisfy customers. Online transportation customers are increasing at this time supported by the brand image of the transportation used so it gives the impression when using it like using private transportation. Determination of affordable online transportation service tariffs with the convenience of the services provided makes this service increasingly loved by the public. This study aims to determine the effect of each independent variable namely service quality and price on the dependent variable of customer loyalty. By taking respondents by purposive sampling 50 Grab online transportation users in the Masters of Communication Studies UNDIP Semarang with a minimum of three times using Grab transportation. Data collection was carried out by survey method using multiple linear regression analysis through SPSS software. The results show that service quality and price affect customer loyalty.","PeriodicalId":307839,"journal":{"name":"CoverAge: Journal of Strategic Communication","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125575578","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-09-23DOI: 10.35814/coverage.v10i1.1231
Joko Utomo Hadibroto
This research or analysis uses Vladimir Propp's narrative structure analysis of the genre of superhero film titled Gundala, which is based on Indonesian comics. Gundala is a superhero character or hero who has supernatural powers that come from the energy of lightning. Through the power of his lightning energy, Gundala as a hero is able to defeat villain as a criminal. This is the narration presented from the film Gundala. Thus, the use of the concept of narrative structure aims to reveal the role and position of each character in the frame of binary opposition. Next, an understanding of his supernatural powers was analyzed using the concept of anomalous categories from Claude Levi-Strauss. Furthermore, the film Gundala has its appeal in presenting the narratives of the characters. Both superhero and villain characters. Related to that, the use of the concept of brand aura aims to find an element of attraction for the characters of the shop for the cinema audience.
{"title":"Anomalus dan Brand Aura Karakter Superhero Pada Film Gundala: Analisis Struktur Naratif","authors":"Joko Utomo Hadibroto","doi":"10.35814/coverage.v10i1.1231","DOIUrl":"https://doi.org/10.35814/coverage.v10i1.1231","url":null,"abstract":"This research or analysis uses Vladimir Propp's narrative structure analysis of the genre of superhero film titled Gundala, which is based on Indonesian comics. Gundala is a superhero character or hero who has supernatural powers that come from the energy of lightning. Through the power of his lightning energy, Gundala as a hero is able to defeat villain as a criminal. This is the narration presented from the film Gundala. Thus, the use of the concept of narrative structure aims to reveal the role and position of each character in the frame of binary opposition. Next, an understanding of his supernatural powers was analyzed using the concept of anomalous categories from Claude Levi-Strauss. Furthermore, the film Gundala has its appeal in presenting the narratives of the characters. Both superhero and villain characters. Related to that, the use of the concept of brand aura aims to find an element of attraction for the characters of the shop for the cinema audience.","PeriodicalId":307839,"journal":{"name":"CoverAge: Journal of Strategic Communication","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132986058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-03-18DOI: 10.35814/coverage.v9i2.1036
Pratiwi Mulyantina
The purpose of this thesis is to find out which of Singapore Airline to promote Premium Economy Class, both online and offline marketing communication channels, has greater impact to increase its Product Awareness and come out with Marketing Strategies purchase decision.This study uses quantitative method by finding out the influence of online and offline Strategic Marketing Communication by Singapore Airlines Premium Economy Class in Purchase Intention followed by post-positivist paradigm and mix method. As the result, the researcher uses 100 correspondences who are Indonesian passengers living in Jakarta and usually travel on Singapore Airlines and registered as Singapore Airlines members. The research result shows that (1) Brand Awareness in online marketing strategies has a greater influence on Purchase Intention at 41.2% while Brand Awareness in the offline marketing strategies has an influence of 33%, (2) brand knowledge on online marketing strategies has a greater influence on Purchase Intention at 48.1% while Brand knowledge in offline marketing strategies has an influence of 15.7%, (3) Brand likeness in online marketing strategies has a greater influence on Purchase Intention at 47.3% while Brand likeness in offline marketing strategies has an influence of 20.7%, (4) Brand preference on online marketing strategies has a greater influence on Purchase Intention at 52.1% while Brand preference on offline marketing strategies has an influence of 24.9%, (5) brand conviction on online marketing strategies has a greater influence on Purchase Intention at 54% while brand conviction in offline marketing strategies has an influence of 26.6%
{"title":"The Influence of Online and Offline Strategic Marketing Communication to Purchase Intention of Singapore Airlines","authors":"Pratiwi Mulyantina","doi":"10.35814/coverage.v9i2.1036","DOIUrl":"https://doi.org/10.35814/coverage.v9i2.1036","url":null,"abstract":"The purpose of this thesis is to find out which of Singapore Airline to promote Premium Economy Class, both online and offline marketing communication channels, has greater impact to increase its Product Awareness and come out with Marketing Strategies purchase decision.This study uses quantitative method by finding out the influence of online and offline Strategic Marketing Communication by Singapore Airlines Premium Economy Class in Purchase Intention followed by post-positivist paradigm and mix method. As the result, the researcher uses 100 correspondences who are Indonesian passengers living in Jakarta and usually travel on Singapore Airlines and registered as Singapore Airlines members. The research result shows that (1) Brand Awareness in online marketing strategies has a greater influence on Purchase Intention at 41.2% while Brand Awareness in the offline marketing strategies has an influence of 33%, (2) brand knowledge on online marketing strategies has a greater influence on Purchase Intention at 48.1% while Brand knowledge in offline marketing strategies has an influence of 15.7%, (3) Brand likeness in online marketing strategies has a greater influence on Purchase Intention at 47.3% while Brand likeness in offline marketing strategies has an influence of 20.7%, (4) Brand preference on online marketing strategies has a greater influence on Purchase Intention at 52.1% while Brand preference on offline marketing strategies has an influence of 24.9%, (5) brand conviction on online marketing strategies has a greater influence on Purchase Intention at 54% while brand conviction in offline marketing strategies has an influence of 26.6%","PeriodicalId":307839,"journal":{"name":"CoverAge: Journal of Strategic Communication","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123111314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-03-18DOI: 10.35814/coverage.v9i2.1126
Siti Nurhasanah, Jufri Alkatiri
The purpose of this study is to determine the efforts of the Depok Radar newspaper that can maintain its existence and anticipate competition in the media industry, especially in the current online media era. The concept studies used are mass media strategies and mass media (newspapers, online media). The research paradigm is post-positivist, the research approach is qualitative. The unit of analysis is individuals namely managing editor Radar Depok, and senior journalists. Data collection techniques using in-depth interviews, non-participant observation and documentation, as well as the validity of the data using source triangulation techniques. The results of this study indicate that for Radar Depok online media is not a big threat because according to him Radar Depok already has its own market. The strategy at Radar Depok is to do visual innovation, load the latest rubrics with specific moments, and have online media. For Radar Depok, the strategy efforts undertaken are aimed at maintaining its customers so as not to decrease, and the strategies that have been carried out are all expected to attract the attention of new readers of the Radar Depok newspaper.
{"title":"Strategi Surat Kabar Radar Depok Dalam Mengantisipasi Media Online","authors":"Siti Nurhasanah, Jufri Alkatiri","doi":"10.35814/coverage.v9i2.1126","DOIUrl":"https://doi.org/10.35814/coverage.v9i2.1126","url":null,"abstract":"The purpose of this study is to determine the efforts of the Depok Radar newspaper that can maintain its existence and anticipate competition in the media industry, especially in the current online media era. The concept studies used are mass media strategies and mass media (newspapers, online media). The research paradigm is post-positivist, the research approach is qualitative. The unit of analysis is individuals namely managing editor Radar Depok, and senior journalists. Data collection techniques using in-depth interviews, non-participant observation and documentation, as well as the validity of the data using source triangulation techniques. The results of this study indicate that for Radar Depok online media is not a big threat because according to him Radar Depok already has its own market. The strategy at Radar Depok is to do visual innovation, load the latest rubrics with specific moments, and have online media. For Radar Depok, the strategy efforts undertaken are aimed at maintaining its customers so as not to decrease, and the strategies that have been carried out are all expected to attract the attention of new readers of the Radar Depok newspaper.","PeriodicalId":307839,"journal":{"name":"CoverAge: Journal of Strategic Communication","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123254825","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-03-18DOI: 10.35814/coverage.v9i2.1125
Vania Utamie Subiakto
This research was conducted as a way to uncover the socialization strategy of towing policies through social media by the West Jakarta Transportation Department, through a case study perspective. This is a way to socialize DKI Jakarta Regional Government Regulation No. 5 of 2014. This study uses a qualitative research method with a case study approach and a contrutivism paradigm. The theories used are Communication Management, Planning, and SWOT Analysis. The results that are known from this study are about four things as follows: 1). Planning for the socialization of the towing policy strategy by the West Jakarta Transportation Agency. 2). The source of the socialization strategy for towing policies by the West Jakarta Transportation Agency. 3). Obstacles to the socialization of the towing policy strategy by the West Jakarta Transportation Agency .; and 4) The description of the audience of the socialization of the towing policy by the West Jakarta Transportation Department.
{"title":"Strategi Sosialisasi Kebijakan Penderekan oleh Suku Dinas Perhubungan Jakarta Barat","authors":"Vania Utamie Subiakto","doi":"10.35814/coverage.v9i2.1125","DOIUrl":"https://doi.org/10.35814/coverage.v9i2.1125","url":null,"abstract":"This research was conducted as a way to uncover the socialization strategy of towing policies through social media by the West Jakarta Transportation Department, through a case study perspective. This is a way to socialize DKI Jakarta Regional Government Regulation No. 5 of 2014. This study uses a qualitative research method with a case study approach and a contrutivism paradigm. The theories used are Communication Management, Planning, and SWOT Analysis. The results that are known from this study are about four things as follows: 1). Planning for the socialization of the towing policy strategy by the West Jakarta Transportation Agency. 2). The source of the socialization strategy for towing policies by the West Jakarta Transportation Agency. 3). Obstacles to the socialization of the towing policy strategy by the West Jakarta Transportation Agency .; and 4) The description of the audience of the socialization of the towing policy by the West Jakarta Transportation Department.","PeriodicalId":307839,"journal":{"name":"CoverAge: Journal of Strategic Communication","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130413400","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-03-18DOI: 10.35814/coverage.v9i2.1122
Fandi Akbar Saputra, Suluh Gembyeng Ciptadi
The online media industry is growing rapidly now. The presence of various types of online media is coloring competition in the media industry. Media business is a gap to find a background that is the principle of a news portal. Gorilasport.com is a news portal that provides information about sports with the main content of digital comics. They use digital comics as the main content in presenting news that can be seen on a news portal. So, this research aims to analyze digital comic in online media business in Indonesia by sports news portal Gorilasport.com. This study uses the post-positivist paradigm with a qualitative approach and the type of research is descriptive. The unit of analysis is Gorilasport.com media organization. The concept used is the strategy of media business, digital comics and online sports media with the help of previous research studies. Data collection techniques were carried out with interviews and documentation. The data analysis technique uses the Miles and Huberman models. To test the validity of the data the researcher used source triangulation. The results show that media businesses using digital comic. The advantage gained is that this business can continue without content presentation, is liked by the public and is not easily boring.
{"title":"Komik Digital Sebagai Strategi Bisnis Media Online Olahraga: Studi Pada Gorilasport.Com","authors":"Fandi Akbar Saputra, Suluh Gembyeng Ciptadi","doi":"10.35814/coverage.v9i2.1122","DOIUrl":"https://doi.org/10.35814/coverage.v9i2.1122","url":null,"abstract":"The online media industry is growing rapidly now. The presence of various types of online media is coloring competition in the media industry. Media business is a gap to find a background that is the principle of a news portal. Gorilasport.com is a news portal that provides information about sports with the main content of digital comics. They use digital comics as the main content in presenting news that can be seen on a news portal. So, this research aims to analyze digital comic in online media business in Indonesia by sports news portal Gorilasport.com. This study uses the post-positivist paradigm with a qualitative approach and the type of research is descriptive. The unit of analysis is Gorilasport.com media organization. The concept used is the strategy of media business, digital comics and online sports media with the help of previous research studies. Data collection techniques were carried out with interviews and documentation. The data analysis technique uses the Miles and Huberman models. To test the validity of the data the researcher used source triangulation. The results show that media businesses using digital comic. The advantage gained is that this business can continue without content presentation, is liked by the public and is not easily boring.","PeriodicalId":307839,"journal":{"name":"CoverAge: Journal of Strategic Communication","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131587308","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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