Pub Date : 2021-09-16DOI: 10.35814/coverage.v12i1.2152
Sunarto Prayitno
The discovery of computers and specifically the internet, led to fundamental changes in concept, strategy, tactic, and implementation of business, marketing, and marketing communications, which shifted from conventional to modern markets in the digital age. Integrated Marketing Communications (IMC) is a concept derived from the research made by practitioners and academics in anticipating the expiry of old strategies that are no longer reliable. In turn, IMC became a new paradigm to be used as a basic reference in facing challenges in the global market. The application of IMC concepts and strategies to the global market is known as Integrated Global Marketing Communications (IGMC) planning. Changes that occur in consumer behavior, message development patterns, the proliferation of media, especially digital media, and the integration of marketing communication elements are the basis of the IGMC strategic development plan. The implementation of the IGMC program can be expected to be a road map to achieve organizational and corporate success in the digital age. This paper synthesized the viewpoints of different experts and provides the author’s analysis, interpretation, and theorizing. Keywords: integrated global marketing communications, global consumer, global message development, global media penetration, and IGMC planning patterns.
{"title":"Komunikasi Pemasaran Global Terpadu: Tantangan di Era Digital","authors":"Sunarto Prayitno","doi":"10.35814/coverage.v12i1.2152","DOIUrl":"https://doi.org/10.35814/coverage.v12i1.2152","url":null,"abstract":"The discovery of computers and specifically the internet, led to fundamental changes in concept, strategy, tactic, and implementation of business, marketing, and marketing communications, which shifted from conventional to modern markets in the digital age. Integrated Marketing Communications (IMC) is a concept derived from the research made by practitioners and academics in anticipating the expiry of old strategies that are no longer reliable. In turn, IMC became a new paradigm to be used as a basic reference in facing challenges in the global market. The application of IMC concepts and strategies to the global market is known as Integrated Global Marketing Communications (IGMC) planning. Changes that occur in consumer behavior, message development patterns, the proliferation of media, especially digital media, and the integration of marketing communication elements are the basis of the IGMC strategic development plan. The implementation of the IGMC program can be expected to be a road map to achieve organizational and corporate success in the digital age. This paper synthesized the viewpoints of different experts and provides the author’s analysis, interpretation, and theorizing. \u0000 \u0000 Keywords: integrated global marketing communications, global consumer, global message development, global media penetration, and IGMC planning patterns.","PeriodicalId":307839,"journal":{"name":"CoverAge: Journal of Strategic Communication","volume":"119 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128130105","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-16DOI: 10.35814/coverage.v12i1.1986
Agung Wibiyanto
Penelitian ini berkisar pada pengelolaan kesan yang muncul dari Achmad Purnomo dan Gibran Rakabuming Raka yang dibuat oleh media dalam pemberitaan pemilihan umum kepala daerah di wilayah Solo. Jenis penelitian ini ialah kualitatif deskriptif dengan analisis data menggunakan pendekatan Dramaturgi. Hasil dalam penelitian ini menyebutkan bahwa identifikasi personal dari Achmad Purnomo seperti citra dalam politik, citra pengusaha yang aktif dalam kegiatan sosial, citra seorang birokrat, demikian juga dengan Gibran Rakabuming yang disebutkan citra millenial, citra sebagai pengusaha yang mapan, dan citra sebagai anak presiden. Beberapa identifikasi tersebut dianalisis dengan dramaturgi baik secara front stage dan juga back stage yang nantinya akan diproyeksikan ke dalam bentuk citra oleh media, di mana citra tersebut menjadi citra kini, citra korporasi,citra multi image dan juga citra penampilan diri. Kontribusi penelitian ini ialah mengulas secara detail pengelolaan kesan yang muncul di seputaran pemilihan umum kepala daerah di Solo 2020.
{"title":"ANALISIS PENGELOLAAN KESAN ACHMAD PURNOMO DAN GIBRAN RAKABUMING MENJELANG PILKADA SOLO 2020","authors":"Agung Wibiyanto","doi":"10.35814/coverage.v12i1.1986","DOIUrl":"https://doi.org/10.35814/coverage.v12i1.1986","url":null,"abstract":"Penelitian ini berkisar pada pengelolaan kesan yang muncul dari Achmad Purnomo dan Gibran Rakabuming Raka yang dibuat oleh media dalam pemberitaan pemilihan umum kepala daerah di wilayah Solo. Jenis penelitian ini ialah kualitatif deskriptif dengan analisis data menggunakan pendekatan Dramaturgi. Hasil dalam penelitian ini menyebutkan bahwa identifikasi personal dari Achmad Purnomo seperti citra dalam politik, citra pengusaha yang aktif dalam kegiatan sosial, citra seorang birokrat, demikian juga dengan Gibran Rakabuming yang disebutkan citra millenial, citra sebagai pengusaha yang mapan, dan citra sebagai anak presiden. Beberapa identifikasi tersebut dianalisis dengan dramaturgi baik secara front stage dan juga back stage yang nantinya akan diproyeksikan ke dalam bentuk citra oleh media, di mana citra tersebut menjadi citra kini, citra korporasi,citra multi image dan juga citra penampilan diri. Kontribusi penelitian ini ialah mengulas secara detail pengelolaan kesan yang muncul di seputaran pemilihan umum kepala daerah di Solo 2020.","PeriodicalId":307839,"journal":{"name":"CoverAge: Journal of Strategic Communication","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122998300","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Indonesian government has set 60 priority districts/cities for stunting handling. Based on this determination, Sumedang is included in the priority district because in 2018 the stunting prevalence rate reached 32%. The selection conducted by Bappeda Sumedang contained 10 villages where the prevalence rate of stunting was high and three of them were villages in Rancakalong. To overcome this, the Rancakalong Community Health Center initiated the “Gempur Stunting” Health promotion Program which has succeeded in reducing the prevalence of stunting from 27.7% to 19.8%, making it an exemplary health promotion program. This research was conducted to determine the success factors of the "Gempur Stunting" health promotion. The results showed that reducing the highest stunting prevalence rate in Sumedang was due to the following supporting factors: (1) variations in community-based activities; (2) Good collaboration and coordination between related sectors, and (3) Reliability of the stunting-fighting health promotion program.
{"title":"Faktor-Faktor Keberhasilan Program Promosi Kesehatan “Gempur Stunting” Dalam Penanganan Stunting di Puskesmas Rancakalong Sumedang","authors":"Tatang Manggala, Jenny Ratna Suminar, Hanny Hafiar","doi":"10.35814/coverage.v11i2.2016","DOIUrl":"https://doi.org/10.35814/coverage.v11i2.2016","url":null,"abstract":" The Indonesian government has set 60 priority districts/cities for stunting handling. Based on this determination, Sumedang is included in the priority district because in 2018 the stunting prevalence rate reached 32%. The selection conducted by Bappeda Sumedang contained 10 villages where the prevalence rate of stunting was high and three of them were villages in Rancakalong. To overcome this, the Rancakalong Community Health Center initiated the “Gempur Stunting” Health promotion Program which has succeeded in reducing the prevalence of stunting from 27.7% to 19.8%, making it an exemplary health promotion program. This research was conducted to determine the success factors of the \"Gempur Stunting\" health promotion. The results showed that reducing the highest stunting prevalence rate in Sumedang was due to the following supporting factors: (1) variations in community-based activities; (2) Good collaboration and coordination between related sectors, and (3) Reliability of the stunting-fighting health promotion program.","PeriodicalId":307839,"journal":{"name":"CoverAge: Journal of Strategic Communication","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122253061","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-17DOI: 10.35814/coverage.v11i2.1818
Santi Delliana
Perilaku seksual legal dilakukan dalam ikatan perkawinan. Namun perilaku seksual di luar nikah oleh janda juga menarik untuk diteliti. Karena sebagai manusia normal, hasrat seksual tetap ada meski pernikahan tidak terikat. Pertanyaan penelitian ini adalah bagaimana bingkai kehidupan seorang janda dilihat dari perspektif dramaturgi. Peneliti berusaha menemukan bahwa para janda yang berpartisipasi dalam penelitian ini, melakukan hubungan seksual di luar nikah, juga memainkan peran depan dan belakang dalam kehidupan komunitas. Pendekatan yang digunakan adalah kualitatif analitik dengan teknik pengumpulan data observasi dan wawancara dengan tiga informan. Temuan studi ini menunjukkan bahwa saat ini, informan tampaknya memiliki detail dalam bermain peran (1). Informan muncul dalam keluarga dan hubungan sosialnya menjadi perempuan yang baik dan berpendidikan, menekankan nilai-nilai agama. Informan tampak lebih terhormat dan berpendidikan. (2). Informan tidak mengisolasi diri dari publik. Mereka memiliki banyak pasangan, tetapi mereka tetap menyendiri untuk berbagi perilaku seksual mereka. (3). Perasaan informan perlu lebih dikendalikan secara sosial dan untuk menciptakan pengalaman interaksi sosial asosiatif. (4). Ada dunia ketiga / dunia luar untuk menyaksikan aktor menjaga rahasia ini. (5). Perbedaan posisi informan dan perasaan menyesal dan berdosa terhadap Tuhan, keluarga, dan teman. perasaan perlu lebih dikendalikan secara sosial dan untuk menciptakan pengalaman interaksi sosial asosiatif. (4). Ada dunia ketiga / dunia luar untuk menyaksikan aktor menjaga rahasia ini. (5). Perbedaan posisi informan dan perasaan menyesal dan berdosa terhadap Tuhan, keluarga, dan teman. perasaan perlu lebih dikendalikan secara sosial dan untuk menciptakan pengalaman interaksi sosial asosiatif. (4). Ada dunia ketiga / dunia luar untuk menyaksikan aktor menjaga rahasia ini. (5). Perbedaan posisi informan dan perasaan menyesal dan berdosa terhadap Tuhan, keluarga, dan teman.
{"title":"BINGKAI KEHIDUPAN JANDA MENEROPONG DARI KACAMATA DRAMATURGI","authors":"Santi Delliana","doi":"10.35814/coverage.v11i2.1818","DOIUrl":"https://doi.org/10.35814/coverage.v11i2.1818","url":null,"abstract":"Perilaku seksual legal dilakukan dalam ikatan perkawinan. Namun perilaku seksual di luar nikah oleh janda juga menarik untuk diteliti. Karena sebagai manusia normal, hasrat seksual tetap ada meski pernikahan tidak terikat. Pertanyaan penelitian ini adalah bagaimana bingkai kehidupan seorang janda dilihat dari perspektif dramaturgi. Peneliti berusaha menemukan bahwa para janda yang berpartisipasi dalam penelitian ini, melakukan hubungan seksual di luar nikah, juga memainkan peran depan dan belakang dalam kehidupan komunitas. Pendekatan yang digunakan adalah kualitatif analitik dengan teknik pengumpulan data observasi dan wawancara dengan tiga informan. Temuan studi ini menunjukkan bahwa saat ini, informan tampaknya memiliki detail dalam bermain peran (1). Informan muncul dalam keluarga dan hubungan sosialnya menjadi perempuan yang baik dan berpendidikan, menekankan nilai-nilai agama. Informan tampak lebih terhormat dan berpendidikan. (2). Informan tidak mengisolasi diri dari publik. Mereka memiliki banyak pasangan, tetapi mereka tetap menyendiri untuk berbagi perilaku seksual mereka. (3). Perasaan informan perlu lebih dikendalikan secara sosial dan untuk menciptakan pengalaman interaksi sosial asosiatif. (4). Ada dunia ketiga / dunia luar untuk menyaksikan aktor menjaga rahasia ini. (5). Perbedaan posisi informan dan perasaan menyesal dan berdosa terhadap Tuhan, keluarga, dan teman. perasaan perlu lebih dikendalikan secara sosial dan untuk menciptakan pengalaman interaksi sosial asosiatif. (4). Ada dunia ketiga / dunia luar untuk menyaksikan aktor menjaga rahasia ini. (5). Perbedaan posisi informan dan perasaan menyesal dan berdosa terhadap Tuhan, keluarga, dan teman. perasaan perlu lebih dikendalikan secara sosial dan untuk menciptakan pengalaman interaksi sosial asosiatif. (4). Ada dunia ketiga / dunia luar untuk menyaksikan aktor menjaga rahasia ini. (5). Perbedaan posisi informan dan perasaan menyesal dan berdosa terhadap Tuhan, keluarga, dan teman.","PeriodicalId":307839,"journal":{"name":"CoverAge: Journal of Strategic Communication","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123634274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-17DOI: 10.35814/coverage.v11i2.2018
Vikry Abdullah Rahiem, C. A. Fitrananda
The growth of games as a fast growing industry in Indonesia has made online gaming business lines increasingly developed, so that a business market for buying and selling virtual goods (virtual items in games) is formed in several virtual goods marketplaces such as itemku.com. The formation of the business market on the virtual goods marketplace has created various perceptions to support their gaming activities. This study uses qualitative methods, observation techniques, in-depth interviews and documentation. The theory used is perception. This study will discuss how variables such as sensation, anticipation and interpretation are formed from gamers about how microtransactions are carried out and also associated with CMC (Computer Mediated Communcations) to find out how communication patterns occur in these mictrotransactions. As a result, the majority of gamers have the same perception of microtransactions. Gamers who make virtual goods transactions aim to get satisfaction as well as actualization, virtual items that have more value in the game also trigger to perform microtransactions as part of the pride, and factor of self-existence when doing gaming activities using CMC.
{"title":"Persepsi Gamers tentang Aktivitas Microtransactions di Virtual Goods Marketplace Itemku.com","authors":"Vikry Abdullah Rahiem, C. A. Fitrananda","doi":"10.35814/coverage.v11i2.2018","DOIUrl":"https://doi.org/10.35814/coverage.v11i2.2018","url":null,"abstract":"The growth of games as a fast growing industry in Indonesia has made online gaming business lines increasingly developed, so that a business market for buying and selling virtual goods (virtual items in games) is formed in several virtual goods marketplaces such as itemku.com. The formation of the business market on the virtual goods marketplace has created various perceptions to support their gaming activities. This study uses qualitative methods, observation techniques, in-depth interviews and documentation. The theory used is perception. This study will discuss how variables such as sensation, anticipation and interpretation are formed from gamers about how microtransactions are carried out and also associated with CMC (Computer Mediated Communcations) to find out how communication patterns occur in these mictrotransactions. As a result, the majority of gamers have the same perception of microtransactions. Gamers who make virtual goods transactions aim to get satisfaction as well as actualization, virtual items that have more value in the game also trigger to perform microtransactions as part of the pride, and factor of self-existence when doing gaming activities using CMC.","PeriodicalId":307839,"journal":{"name":"CoverAge: Journal of Strategic Communication","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126264515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-17DOI: 10.35814/coverage.v11i2.2028
B. H. Estaswara
Strategic communication is a new study and beginning to develop and it is concern to many parties. However, many writings in international journals have not been identified as including communication concepts and theories. This article attempts to explain strategic communication from the perspective of communication science. The method used in this research is literature review, considering that many strategic communication thinkers have initiated their writings using literature reviews. The result, from the four definitions, found that strategic communication is built on actors, then action, interaction and negotiation, and the last is meaning. Actors in strategic communication are not only single actors, but multiple actors. With multiple actors, strategic communication will be more important and relevant. Whereas action, interaction and negotiation, in strategic communication, it is not only action, but interaction and negotiation are the discussion. Finally, meaning in strategic communication is a process from multiple actors, where they simultaneously carry out actions, interactions and negotiations.
{"title":"Strategic Communication dalam Perspektif Ilmu Komunikasi","authors":"B. H. Estaswara","doi":"10.35814/coverage.v11i2.2028","DOIUrl":"https://doi.org/10.35814/coverage.v11i2.2028","url":null,"abstract":"Strategic communication is a new study and beginning to develop and it is concern to many parties. However, many writings in international journals have not been identified as including communication concepts and theories. This article attempts to explain strategic communication from the perspective of communication science. The method used in this research is literature review, considering that many strategic communication thinkers have initiated their writings using literature reviews. The result, from the four definitions, found that strategic communication is built on actors, then action, interaction and negotiation, and the last is meaning. Actors in strategic communication are not only single actors, but multiple actors. With multiple actors, strategic communication will be more important and relevant. Whereas action, interaction and negotiation, in strategic communication, it is not only action, but interaction and negotiation are the discussion. Finally, meaning in strategic communication is a process from multiple actors, where they simultaneously carry out actions, interactions and negotiations.","PeriodicalId":307839,"journal":{"name":"CoverAge: Journal of Strategic Communication","volume":"317 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131851906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-03-17DOI: 10.35814/coverage.v11i2.2017
Genny Gustina Sari, Gasela Hardianti
Energi Mega Persada (EMP) Bentu Ltd is a national oil and gas company that operates the Bentu Block located in Riau Province. The increasing number of EMP Bentu Ltd consumers is directly proportional to the increasing number of gas wells, which causes EMP Bentu Ltd to often come into conflict with the community around the well. This study aims to determine the implementation of excellence public relations in conflict management by Public Relations Energi Mega Persada Bentu Limited in Muara Sakal District. Pelalawan 2019 through conflict management in carrying out the direction of communication, maintaining a balance of interests, running communication channels and considering the level of ethnicity. This study used qualitative research methods. Determination of informants using snowball sampling technique with 3 (three) informants at EMP Bentu Ltd and 7 (seven) people involved in Focus Group Discussion (FGP) in Muara Sakal Hamlet. The results of this study indicate PR EMP Bentu Ltd in managing conflict in Muara Sakal implements public relations excellence put forward by James E. Grunig and Hunt through implementation in carrying out the direction of conflict communication, maintaining a balance of interests, running communication channels and considering the level of ethnicity through conflict management. . Although unable to apply the 10 principles of excellent PR perfectly due to overlapping division of tasks, the conflict management in Muara Sakal Hamlet can be resolved.
Energi Mega Persada (EMP) Bentu Ltd是一家国有油气公司，负责运营廖内省的Bentu区块。EMP Bentu有限公司用户数量的增加与气井数量的增加成正比，这导致EMP Bentu有限公司经常与井周围社区发生冲突。本研究旨在确定public relations Energi Mega Persada Bentu Limited在Muara Sakal区的冲突管理中实施卓越公共关系。通过冲突管理，开展沟通方向，维护利益平衡，运行沟通渠道，考虑种族水平。本研究采用定性研究方法。利用雪球抽样技术确定告密者，在EMP Bentu有限公司有3名告密者，在Muara Sakal哈姆雷特有7名焦点小组讨论(FGP)参与者。本研究结果表明，PR EMP Bentu Ltd在Muara Sakal的冲突管理中，通过冲突管理实施了James E. Grunig和Hunt提出的公共关系卓越(public relations excellence)，包括实施冲突沟通的方向、维护利益平衡、运行沟通渠道和考虑种族层面。虽然由于任务分工重叠，无法完美运用优秀公关的10条原则，但《Muara Sakal Hamlet》的冲突管理是可以解决的。
{"title":"Implementasi Excellence Public Relations dalam Pengelolaan Konflik oleh Energi Mega Persada Bentu Limited","authors":"Genny Gustina Sari, Gasela Hardianti","doi":"10.35814/coverage.v11i2.2017","DOIUrl":"https://doi.org/10.35814/coverage.v11i2.2017","url":null,"abstract":"Energi Mega Persada (EMP) Bentu Ltd is a national oil and gas company that operates the Bentu Block located in Riau Province. The increasing number of EMP Bentu Ltd consumers is directly proportional to the increasing number of gas wells, which causes EMP Bentu Ltd to often come into conflict with the community around the well. This study aims to determine the implementation of excellence public relations in conflict management by Public Relations Energi Mega Persada Bentu Limited in Muara Sakal District. Pelalawan 2019 through conflict management in carrying out the direction of communication, maintaining a balance of interests, running communication channels and considering the level of ethnicity. This study used qualitative research methods. Determination of informants using snowball sampling technique with 3 (three) informants at EMP Bentu Ltd and 7 (seven) people involved in Focus Group Discussion (FGP) in Muara Sakal Hamlet. The results of this study indicate PR EMP Bentu Ltd in managing conflict in Muara Sakal implements public relations excellence put forward by James E. Grunig and Hunt through implementation in carrying out the direction of conflict communication, maintaining a balance of interests, running communication channels and considering the level of ethnicity through conflict management. . Although unable to apply the 10 principles of excellent PR perfectly due to overlapping division of tasks, the conflict management in Muara Sakal Hamlet can be resolved.","PeriodicalId":307839,"journal":{"name":"CoverAge: Journal of Strategic Communication","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126573256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-30DOI: 10.35814/coverage.v11i1.1728
Awad Bin Muhammad Alkatiri, Zhafira Nadiah, A. N. S. Nasution
Social media is popular with all ages, people in young and old age groups can access social media. Social media is a place for information and opinion exchange. Twitter is one of the social media that is actively used in Indonesia. The new normal phenomenon that is currently being applied is wanted to be further known by researchers by referring to the hashtag #newnormalindonesia on Twitter. Researchers want to find out how public opinion is formed based on the hashtag #newnormalindonesia on Twitter. This research uses the concept of public opinion which is categorized into positive, negative, and neutral. In the research method, researchers use quantitative content analysis, the analysis unit uses thematic analysis units with the operationalization of concepts using the concept of public opinion. Coding sheets are used as instruments in data collection techniques, then in testing the validity and reliability using inter-coder reliability. The results showed that the twitter posts with the #newnormalindonesia hashtag tendto be negative by not supporting the implementation of new normal.
{"title":"OPINI PUBLIK TERHADAP PENERAPAN NEW NORMAL DI MEDIA SOSIAL TWITTER","authors":"Awad Bin Muhammad Alkatiri, Zhafira Nadiah, A. N. S. Nasution","doi":"10.35814/coverage.v11i1.1728","DOIUrl":"https://doi.org/10.35814/coverage.v11i1.1728","url":null,"abstract":"Social media is popular with all ages, people in young and old age groups can access social media. Social media is a place for information and opinion exchange. Twitter is one of the social media that is actively used in Indonesia. The new normal phenomenon that is currently being applied is wanted to be further known by researchers by referring to the hashtag #newnormalindonesia on Twitter. Researchers want to find out how public opinion is formed based on the hashtag #newnormalindonesia on Twitter. This research uses the concept of public opinion which is categorized into positive, negative, and neutral. In the research method, researchers use quantitative content analysis, the analysis unit uses thematic analysis units with the operationalization of concepts using the concept of public opinion. Coding sheets are used as instruments in data collection techniques, then in testing the validity and reliability using inter-coder reliability. The results showed that the twitter posts with the #newnormalindonesia hashtag tendto be negative by not supporting the implementation of new normal.","PeriodicalId":307839,"journal":{"name":"CoverAge: Journal of Strategic Communication","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115884236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-30DOI: 10.35814/coverage.v11i1.1729
Alkomari Alkomari
Central Java Governor Ganjar Pranowo's communication with the public in the midst of the Covid-19 pandemic crisis faced by the public came under the media spotlight. That is because Ganjar Pranowo issued a program to prevent the spread of Covid-19 which is different from other regions. If other regions such as DKI Jakarta, West Java and East Java choose Large-Scale Social Restrictions, Central Java launches Jogo Tonggo. This research focuses on the problem of how the crisis communication is carried out by the Governor of Central Java Ganjar Pranowo in the midst of the Covid-19 pandemic faced by the community. So the aim is to find out how the communication made by Ganjar Pranowo in the midst of the Covid-19 pandemic crisis experienced by people in Central Java. Researchers used descriptive qualitative research methods with constructivist paradigms. While the analysis used to study the research problem is discourse analysis and is supported by the Situational Crisis Communication Theory (SCCT) Theory. The researcher has three research informants including senior journalist who is also the Chairman of Central Java Indonesian Journalists Association Amir Machmud as the main informant, Chairman of RW X Rejosari Urban Semarang City Widyanto Tri Handoko informant supporting one and social media activist Arty Yuniarto as supporting informant two. The results of the study showed that crisis communication conducted by Ganjar Pranowo was very intensive both face-to-face and through online media. The high intensity of communication shows the high concern and closeness of Ganjar Pranowo to the community. The results of the discourse analysis in this study stated that the communication made by the Governor of Central Java Ganjar Pranowo in the midst of the Covid-19 pandemic crisis had political motives for imaging towards the 2024 Presidential Election. This research concludes that crisis communication conducted by Ganjar Pranowo had a positive impact on Ganjar Pranowo's reputation as Governor of Central Java.
中爪哇省省长甘贾尔·普拉诺沃在公众面临新冠肺炎大流行危机之际与公众的沟通受到媒体关注。这是因为Ganjar Pranowo发布了一项防止新冠病毒传播的计划，这与其他地区不同。如果DKI雅加达、西爪哇、东爪哇等其他地区选择“大规模社会限制”，则中爪哇推出“Jogo Tonggo”。本研究的重点是中爪哇省省长Ganjar Pranowo在社区面临Covid-19大流行期间如何开展危机沟通的问题。因此，我们的目的是找出Ganjar Pranowo在中爪哇人民经历Covid-19大流行危机期间的沟通方式。研究者采用了描述性质的研究方法和建构主义研究范式。而研究研究问题的分析方法是话语分析，并以情境危机沟通理论(SCCT)理论为支撑。研究人员有三名研究线人，其中资深记者兼中爪哇印尼记者协会主席Amir Machmud为主要线人，RW X Rejosari Urban Semarang市主席Widyanto Tri Handoko为第一线人，社会媒体活动家Arty Yuniarto为第二线人。研究结果表明，Ganjar Pranowo进行的危机沟通无论是面对面还是通过网络媒体，都是非常密集的。这种高强度的交流显示了Ganjar Pranowo对社区的高度关注和亲近。本研究的话语分析结果表明，中爪哇省省长Ganjar Pranowo在2019冠状病毒病大流行危机期间所作的沟通具有将2024年总统选举作为目标的政治动机。本研究的结论是，Ganjar Pranowo进行的危机沟通对Ganjar Pranowo作为中爪哇省长的声誉产生了积极的影响。
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The growth of the ice cream industry in Indonesia is experiencing rapid progress since the last four years. Aice as a new producer in the Indonesian ice cream industry began to circulate in Indonesia since 2015. A number of certificates and awards obtained by Aice show that Aice is able to pursue and even surpass other brands that have long been circulating in the community.The purpose of this study is to describe the e-WOM activities conducted by Aice ice cream. This study uses a qualitative descriptive approach to describe how e-WOM activities carried out by Aice in an effort to gain consumer trust so that Aice is able to get the TOP Brand in 2019. This study found that the marketing communication strategy carried out by Aice ice cream uses e-WOM through Instagram @ aiceindonesia is done to fulfill the five general objectives of social media marketing, namely relationship building, brand building, publicity, promotions, and market research.
{"title":"PEMANFAATAN e-WOM DALAM KEGIATAN KOMUNIKASI PEMASARAN PRODUK ES KRIM AICE","authors":"Ira Wulandari","doi":"10.22487/ejk.v7i1.44","DOIUrl":"https://doi.org/10.22487/ejk.v7i1.44","url":null,"abstract":"The growth of the ice cream industry in Indonesia is experiencing rapid progress since the last four years. Aice as a new producer in the Indonesian ice cream industry began to circulate in Indonesia since 2015. A number of certificates and awards obtained by Aice show that Aice is able to pursue and even surpass other brands that have long been circulating in the community.The purpose of this study is to describe the e-WOM activities conducted by Aice ice cream. This study uses a qualitative descriptive approach to describe how e-WOM activities carried out by Aice in an effort to gain consumer trust so that Aice is able to get the TOP Brand in 2019. This study found that the marketing communication strategy carried out by Aice ice cream uses e-WOM through Instagram @ aiceindonesia is done to fulfill the five general objectives of social media marketing, namely relationship building, brand building, publicity, promotions, and market research.","PeriodicalId":307839,"journal":{"name":"CoverAge: Journal of Strategic Communication","volume":"168 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127310664","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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