Pub Date : 2019-01-01DOI: 10.24132/jtb.2019.9.3.26_32
C. Czeglédi, Eszter Borsos, Erika Varga, Klára Veresné Valentinyi
Over the last twenty years social media and networking have gained popularity and interest among the young, middle aged and elderly. It can be declared, however with caution, that it is the young who are connected to the social media the most. A current V4 no. 21820245 international research included a comprehensive focus group qualitative research on social media and trust building. Research was carried out in 6 focus groups at Szent Istvan University, in Godollő and Budapest, Hungary, in October, 2019. The study provides an answer to the issues of why students use social media, how important they find self-presentation, networking and informationseeking in the social media, how fun it is for them, and what dangers they need to be aware of. Most of the answers were well expected by the researchers, however, some of them were contrary to the expectations.
{"title":"Social media networking among university students at Szent István University","authors":"C. Czeglédi, Eszter Borsos, Erika Varga, Klára Veresné Valentinyi","doi":"10.24132/jtb.2019.9.3.26_32","DOIUrl":"https://doi.org/10.24132/jtb.2019.9.3.26_32","url":null,"abstract":"Over the last twenty years social media and networking have gained popularity and interest among the young, middle aged and elderly. It can be declared, however with caution, that it is the young who are connected to the social media the most. A current V4 no. 21820245 international research included a comprehensive focus group qualitative research on social media and trust building. Research was carried out in 6 focus groups at Szent Istvan University, in Godollő and Budapest, Hungary, in October, 2019. The study provides an answer to the issues of why students use social media, how important they find self-presentation, networking and informationseeking in the social media, how fun it is for them, and what dangers they need to be aware of. Most of the answers were well expected by the researchers, however, some of them were contrary to the expectations.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69084218","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.24132/jtb.2019.9.3.4_12
Veronika Jánská, Michal Mičík
Social media provide many benefits to its users, but with their use, people also face many risks. In this paper, the authors focus on these risks and, using two methods, a questionnaire survey and a focus group, research of the target group is conducted. The aim of this research is to learn whether the research participants feel safe on social media and whether they know the risks that may affect them or their close ones. At the end of the paper, there are recommendations and preventive measures that could help to minimize the exposure of users to these risks.
{"title":"Bezpečnost na sociálních sítích","authors":"Veronika Jánská, Michal Mičík","doi":"10.24132/jtb.2019.9.3.4_12","DOIUrl":"https://doi.org/10.24132/jtb.2019.9.3.4_12","url":null,"abstract":"Social media provide many benefits to its users, but with their use, people also face many risks. In this paper, the authors focus on these risks and, using two methods, a questionnaire survey and a focus group, research of the target group is conducted. The aim of this research is to learn whether the research participants feel safe on social media and whether they know the risks that may affect them or their close ones. At the end of the paper, there are recommendations and preventive measures that could help to minimize the exposure of users to these risks.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69084342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.24132/jbt.2019.9.1.9_18
O. Vávra, Marcela Zamazalová
Children play an important role in a purchase decision process in a family. They have an influence on purchase decisions related in particular to products they can immediately consume and also to products with a lower price. The article is focused on the shopping and consumer behaviour in the family. The attention is primarily focused on the fact whether children can influence their parents in their purchasing decisions and how. Furthermore, it pays attention to several product categories and examines where the children influence is more significant. The influence of children on purchase decisions is particularly pronounced in encouraging parents to do the selection and purchase. There is a difference in the perception of the influence itself by parents and children. Children usually think they have more influence on decision making than their parents think.
{"title":"Vliv dětí na kupní rozhodování v rodině","authors":"O. Vávra, Marcela Zamazalová","doi":"10.24132/jbt.2019.9.1.9_18","DOIUrl":"https://doi.org/10.24132/jbt.2019.9.1.9_18","url":null,"abstract":"Children play an important role in a purchase decision process in a family. They have an influence on purchase decisions related in particular to products they can immediately consume and also to products with a lower price. The article is focused on the shopping and consumer behaviour in the family. The attention is primarily focused on the fact whether children can influence their parents in their purchasing decisions and how. Furthermore, it pays attention to several product categories and examines where the children influence is more significant. The influence of children on purchase decisions is particularly pronounced in encouraging parents to do the selection and purchase. There is a difference in the perception of the influence itself by parents and children. Children usually think they have more influence on decision making than their parents think.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69076485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.24132/jbt.2019.9.4.13_22
Katarína Baráthová, Lucie Vargová, Martin Jamrich
{"title":"Unfair trading practises in the dairy farm sector in Slovakia","authors":"Katarína Baráthová, Lucie Vargová, Martin Jamrich","doi":"10.24132/jbt.2019.9.4.13_22","DOIUrl":"https://doi.org/10.24132/jbt.2019.9.4.13_22","url":null,"abstract":"","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69076492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.24132/JBT.2019.9.4.31_38
Dagmar Halová, Michal Müller
We occur at a period, when in comparison with past, there is most of members of different generations present at the same moment on the same workplace. Currently, generation Z is about to join them. The oldest members of generation Z have entered labour market already, rest of them will do the same soon. Effective setting of working conditions is necessary for their coexistence which would lead to satisfying job results. Understanding of generations is necessary for this purpose, not excluding generation 2. Moreover, it is important to realize further context. Entrance of new generation to labour market will be influenced by macroeconomics conditions. Based on literature review, this paper connects generation 23 characteristics with unemployment rate in the Czech Republic, oncoming recession and demographic development. Despite high demand for labour and recent dynamic economic growth, It becomes apparent that generation Z’s entry to labour market will not be simple. Economic recession is being predicted soon, besides lack of workforce amplifies the recession. Generation Z should be warned by these facts and get prepared to be able to use its strengths and eliminate its weaknesses. And employers need to learn how to work with young people to handle recession and gain competitive advantage.
{"title":"Perspektiva generace Z na českém trhu práce","authors":"Dagmar Halová, Michal Müller","doi":"10.24132/JBT.2019.9.4.31_38","DOIUrl":"https://doi.org/10.24132/JBT.2019.9.4.31_38","url":null,"abstract":"We occur at a period, when in comparison with past, there is most of members of different generations present at the same moment on the same workplace. Currently, generation Z is about to join them. The oldest members of generation Z have entered labour market already, rest of them will do the same soon. Effective setting of working conditions is necessary for their coexistence which would lead to satisfying job results. Understanding of generations is necessary for this purpose, not excluding generation 2. Moreover, it is important to realize further context. Entrance of new generation to labour market will be influenced by macroeconomics conditions. Based on literature review, this paper connects generation 23 characteristics with unemployment rate in the Czech Republic, oncoming recession and demographic development. Despite high demand for labour and recent dynamic economic growth, It becomes apparent that generation Z’s entry to labour market will not be simple. Economic recession is being predicted soon, besides lack of workforce amplifies the recession. Generation Z should be warned by these facts and get prepared to be able to use its strengths and eliminate its weaknesses. And employers need to learn how to work with young people to handle recession and gain competitive advantage.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69076543","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.24132/jtb.2019.9.3.13_18
Petra Koudelková
Generation Z is slowly coming to the forefront of the interests of businessmen, employers and other stakeholders. The common interest is to find out how they behave on the internet. Is their behavior the same as in real life? The paper analyses the basic knowledge of Generation Z about Internet security. For this analysis, secondary research as well as primary research was used. In secondary research were used open data and the results were confronted with data obtained from primary research individual deep interviews. Research results allowed us to better understand this targeted group. In some areas, research results point to the specificity of this generation and help us to find answer whether Generation Z is indeed as specific and different from previous ones.
{"title":"Chování generace Z na sociálních sítích: prostředí, kterému (ne)důvěřují","authors":"Petra Koudelková","doi":"10.24132/jtb.2019.9.3.13_18","DOIUrl":"https://doi.org/10.24132/jtb.2019.9.3.13_18","url":null,"abstract":"Generation Z is slowly coming to the forefront of the interests of businessmen, employers and other stakeholders. The common interest is to find out how they behave on the internet. Is their behavior the same as in real life? The paper analyses the basic knowledge of Generation Z about Internet security. For this analysis, secondary research as well as primary research was used. In secondary research were used open data and the results were confronted with data obtained from primary research individual deep interviews. Research results allowed us to better understand this targeted group. In some areas, research results point to the specificity of this generation and help us to find answer whether Generation Z is indeed as specific and different from previous ones.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69084018","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.24132/jtb.2019.9.4.39_46
Aleš Kubíček
The aim of this paper is to introduce and classify a multifamily firm, a business controlled and managed by two or more families without blood or marriage ties. Based on the existing family business theory and the literature review on this emerging topic, we define a family and a multi-family firm to emphasize their unique aspects. Subsequently, we suggest and discuss five theoretical propositions for the future research agenda that should help to clarify whether a multifamily firm is either a truly distinct type of business that can exist and prosper in the long term or a mere transitional phase within the family business life cycle.
{"title":"Multirodinná firma – forma podnikání nebo přechodná fáze rodinné firmy?","authors":"Aleš Kubíček","doi":"10.24132/jtb.2019.9.4.39_46","DOIUrl":"https://doi.org/10.24132/jtb.2019.9.4.39_46","url":null,"abstract":"The aim of this paper is to introduce and classify a multifamily firm, a business controlled and managed by two or more families without blood or marriage ties. Based on the existing family business theory and the literature review on this emerging topic, we define a family and a multi-family firm to emphasize their unique aspects. Subsequently, we suggest and discuss five theoretical propositions for the future research agenda that should help to clarify whether a multifamily firm is either a truly distinct type of business that can exist and prosper in the long term or a mere transitional phase within the family business life cycle.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69084440","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.24132/jtb.2019.9.4.64_74
Světlana Myslivcová, K. Maršíková
It is important for today's organisations to attract and retain talented employees. Especially in case of the low unemployment, there is a big fight for talents among companies. It is therefore advantageous if the company knows and uses tools of personnel marketing. The perceived importance of selected factors related to personnel marketing was identified within the quantitative research among companies in the Liberec region in 2016. These factors were further used to compare selected indicators obtained by the SHARPEN project survey in 2018 in small and medium-sized enterprises (SMEs) in the Liberec and West Saxony region. The aim of the paper is to answer the question whether there are differences in the application of personnel marketing tools in the Liberec region and in West Saxony, further to map and compare the application of personnel marketing with a focus on recruitment tools. The findings also present challenges which SMEs in these regions face today and evaluate how external personnel marketing is applied to the addressed businesses. The outputs of both realized surveys, in which the authors participated, are used to formulate recommendations in the area of human resources management with a focus on recruitment.
{"title":"How to recruit employees: application of selected personnel marketing tools in regions of the Czech Republic and Germany","authors":"Světlana Myslivcová, K. Maršíková","doi":"10.24132/jtb.2019.9.4.64_74","DOIUrl":"https://doi.org/10.24132/jtb.2019.9.4.64_74","url":null,"abstract":"It is important for today's organisations to attract and retain talented employees. Especially in case of the low unemployment, there is a big fight for talents among companies. It is therefore advantageous if the company knows and uses tools of personnel marketing. The perceived importance of selected factors related to personnel marketing was identified within the quantitative research among companies in the Liberec region in 2016. These factors were further used to compare selected indicators obtained by the SHARPEN project survey in 2018 in small and medium-sized enterprises (SMEs) in the Liberec and West Saxony region. The aim of the paper is to answer the question whether there are differences in the application of personnel marketing tools in the Liberec region and in West Saxony, further to map and compare the application of personnel marketing with a focus on recruitment tools. The findings also present challenges which SMEs in these regions face today and evaluate how external personnel marketing is applied to the addressed businesses. The outputs of both realized surveys, in which the authors participated, are used to formulate recommendations in the area of human resources management with a focus on recruitment.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69084634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.24132/jtb.2019.9.3.41_45
Michaela Sládkayová, Katarína Krejčíková
The aim of the article is to explain the increasing importance of social networks as a presentation and communication tool for the non-governmental sector. In this article we focus on the presentation and communication of selected NGOs on the Facebook social network. We analyze the profiles themselves, the number of followers, as well as the frequency of each post, their content and reach. The article also highlights the current problems facing NGOs in the use of social media.
{"title":"Využívanie sociálnych sietí vybranými mimovládnymi organizáciami v Slovenskej republike","authors":"Michaela Sládkayová, Katarína Krejčíková","doi":"10.24132/jtb.2019.9.3.41_45","DOIUrl":"https://doi.org/10.24132/jtb.2019.9.3.41_45","url":null,"abstract":"The aim of the article is to explain the increasing importance of social networks as a presentation and communication tool for the non-governmental sector. In this article we focus on the presentation and communication of selected NGOs on the Facebook social network. We analyze the profiles themselves, the number of followers, as well as the frequency of each post, their content and reach. The article also highlights the current problems facing NGOs in the use of social media.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69084353","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.24132/jbt.2019.9.1.44_54
L. Vnoučková, H. Urbancová, H. Smolová
Currently there are scarce studies focusing on student preferences as practitioners in adult business education. The aim of this article is to identify and evaluate factors of crucial to meet expectations in adult business education. The data for study were collected among distance university students at a private Czech university. The results are based on a quantitative survey using a questionnaire data collection of 2,265 students. The used indicators are based on students ́ satisfaction with the education process. Descriptive statistics, two and multi dimensional statistical methods were used to evaluate the quantitative results. The factor analysis was employed to identify responses related to the perception of the educational process. The analysis found three groups of students according to their main preferences – usefulnes orientation, business orientation, and output orientation. Half of adult already employed business studens have difficulties to adapt to new or different knowledge and skills presented by education process. They may have problems with teachers’ authority. The second half of students– practitioners enjoy deepening their knowledge; they closely cooperate during education process, share their ideas and appreciate teaching techniques. Both groups expect education process to be linked with knowledge and skills needed in business. Support of employed students with study materials is necessary; it fulfills their expectations. Furthermore, significant differences in behaviour of male and female students regarding their expactations towards higher business education were found. A limitation of the study is a narrow focus on case study of one private university.
{"title":"Preferences of business students in quality of training and development","authors":"L. Vnoučková, H. Urbancová, H. Smolová","doi":"10.24132/jbt.2019.9.1.44_54","DOIUrl":"https://doi.org/10.24132/jbt.2019.9.1.44_54","url":null,"abstract":"Currently there are scarce studies focusing on student preferences as practitioners in adult business education. The aim of this article is to identify and evaluate factors of crucial to meet expectations in adult business education. The data for study were collected among distance university students at a private Czech university. The results are based on a quantitative survey using a questionnaire data collection of 2,265 students. The used indicators are based on students ́ satisfaction with the education process. Descriptive statistics, two and multi dimensional statistical methods were used to evaluate the quantitative results. The factor analysis was employed to identify responses related to the perception of the educational process. The analysis found three groups of students according to their main preferences – usefulnes orientation, business orientation, and output orientation. Half of adult already employed business studens have difficulties to adapt to new or different knowledge and skills presented by education process. They may have problems with teachers’ authority. The second half of students– practitioners enjoy deepening their knowledge; they closely cooperate during education process, share their ideas and appreciate teaching techniques. Both groups expect education process to be linked with knowledge and skills needed in business. Support of employed students with study materials is necessary; it fulfills their expectations. Furthermore, significant differences in behaviour of male and female students regarding their expactations towards higher business education were found. A limitation of the study is a narrow focus on case study of one private university.","PeriodicalId":30792,"journal":{"name":"Trendy v podnikani","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69076463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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