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Volba dodavatele elektřiny v ČR v roce 2020 z pohledu nákladů na spotřebu elektřiny pro domácnosti a pro podnikatelský maloodběr – simulační model 从家庭和商业零售的用电成本角度选择2020年捷克共和国的电力供应商——模拟模型
Pub Date : 2021-01-01 DOI: 10.24132/JBT.2020.10.3.12_20
Martina Kuncová
The situation on the Czech electricity market from the point of view of small customers or households is confusing every year. Although information on electricity consumption prices for households and small businesses is already freely available on the Internet (web pages of the Electricity Regulation Office), understanding the rules for calculating electricity consumption costs is still not easy for ordinary small consumers. For small entrepreneurs, the question often arises as to whether tariffs intended for households can be used for the electricity consumption, or whether it is necessary or appropriate to switch to tariffs for small business consumption. This article is focused on the analysis of the offer of electricity suppliers for the year 2020 in the Czech Republic from the point of view of the distribution rate D25d for households, resp. C25d for entrepreneurs in order to assess differences in the cost of electricity consumption and to select those products and suppliers for which the annual cost of electricity consumption is minimal. Monte Carlo simulation, where the monthly electricity consumption is generated (normal probability distribution), is used for the analysis together with the basics of multicriteria decision making, especially the non-dominance testing principle. The results show that the differences in the annual electricity consumption costs can be around 15% and the tariff rates for households are cheaper than the tariff rates for the entrepreneurs (also here the difference in annual costs can be around 15-20%).
从小客户或家庭的角度来看,捷克电力市场的情况每年都令人困惑。虽然家庭和小型企业的用电价格资料已在互联网(电力规管办事处的网页)上免费提供,但普通小型消费者仍不容易了解用电成本的计算规则。对于小企业家来说,经常出现的问题是,用于家庭的关税是否可以用于电力消费,或者是否有必要或适当地转向用于小企业消费的关税。本文主要从家庭分配率D25d的角度分析了捷克共和国2020年电力供应商的报价。c - 25 - d供企业家使用,以便评估电力消耗成本的差异,并选择每年电力消耗成本最低的产品和供应商。分析采用蒙特卡罗模拟,其中产生的月用电量(正态概率分布),并结合多准则决策的基础知识,特别是非优势性检验原理。结果表明,年用电成本的差异可以在15%左右,家庭的关税税率比企业家的关税税率更便宜(这里的年成本差异也可以在15-20%左右)。
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引用次数: 1
Applied quasi experimental research design in personal sales – a case study 准实验研究设计在个人销售中的应用-个案研究
Pub Date : 2021-01-01 DOI: 10.24132/jbt.2021.11.1.21_29
M. Štros, David Ríha
The aim of the following article is to shed some light on the applied quasi experimental research method in personal sales and to provide a practical step-by step guideline for researchers. At the beginning of a customer visit or when entering the shop, a customer often forms a purchase intention or rejection within a very short period (first impression). It is striking that this judgement is often independent of the factual content of the interaction. The theory of thin slices is applied to personal selling within the framework of a laboratory experiment. Professional salespeople from different industries serve as test subjects. The fundamentals of an experimental method are discussed. The main step of an quasi experimental study design are presented: 1) derivation of theoretical fundamentals; 2) hypotheses formulation; 3) selection of participants (subjects); 4) quasi experimental set-up and procedure; 5) observation technique and 6) data evaluation. Finally, the advantages and limitations are discussed.
本文的目的是阐明准实验研究方法在个人销售中的应用,并为研究者提供一个循序渐进的实用指导。在顾客来访之初或进入店铺时,顾客往往在很短的时间内形成购买意向或拒绝意向(第一印象)。令人惊讶的是,这种判断往往独立于互动的事实内容。在实验室实验的框架内,将薄片理论应用于个人销售。来自不同行业的专业销售人员作为测试对象。讨论了实验方法的基本原理。提出了准实验研究设计的主要步骤:1)推导理论基础;2)假设制定;3)参与者(受试者)的选择;4)准实验设置和程序;5)观测技术和6)数据评估。最后,讨论了该方法的优点和局限性。
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引用次数: 0
The influence of gender stereotypes on parents´ decision-making processes while buying toys 性别刻板印象对父母购买玩具决策过程的影响
Pub Date : 2021-01-01 DOI: 10.24132/jbt.2021.11.3.23_31
Kateryna Martiushenko, Eduard Palovchyk
This paper examines the influence of gender factors and stereotypes in the toy industry by investigating the opinions of parents on Creatable World’s gender-neutral doll. It aims to explore the factors influencing the decisions parents make when choosing toys for their children. The paper uses a mixed research method, combining individual semi-structured in-depth interviews as a qualitative method, and a structured questionnaire as a quantitative method. The qualitative study serves as preliminary research for the quantitative method. It helps to outline the main aspects and factors influencing parents’ purchasing decisions and children’s toy preferences. The quantitative element of the study examines the connection between aspects and factors discovered and is aimed to investigate existing patterns. The results indicate that gender impacts both parents’ purchasing decisions and their perception of children’s toys.
本文通过调查父母对Creatable World中性娃娃的看法,来检验性别因素和刻板印象对玩具行业的影响。本研究旨在探讨影响家长为孩子选择玩具的因素。本文采用混合研究方法,将个体半结构化深度访谈作为定性方法,结构化问卷作为定量方法相结合。定性研究是定量方法的初步研究。它有助于概述影响父母购买决策和儿童玩具偏好的主要方面和因素。研究的定量要素考察所发现的方面和因素之间的联系,旨在调查现有的模式。结果表明,性别影响父母的购买决策和他们对儿童玩具的看法。
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引用次数: 0
Využití samoobslužných pokladen v maloobchodě: jejich vliv na zákaznickou spokojenost a vývoj těchto technologií na českém trhu 零售业自助收银台的使用:对客户满意度的影响以及这些技术在捷克市场的发展
Pub Date : 2021-01-01 DOI: 10.24132/jbt.2021.11.1.3_10
M. Dvořáková
During the last few years consumer behavior has significantly changed. Implementation of self- service technologies (SSLs) has influenced interactions between consumer and retailer. Thanks to current situation, where social contacts are being restricted, the use of SSLs is growing. Due to this trend, there is a greater need to evaluate the impact of those technology on consumer behavior. Objective of this article is to review available research on consumer satisfaction at Self-service checkout and to asses situation at the Czech retail market. Result of literature review is not explicit and shows significant potential for further research. Analyses of Czech retail market were done in cooperation with Bizerba Czech & Slovakia organization by secondary research and telephone interviews with selected retailer organizations. Research results point out that the Czech retail market is below the level of European market Self-service checkout technology implementation. Even greater gap is between international retailers and national local retail organizations where implementation of those Self-service technologies is close to zero.
在过去的几年里,消费者的行为发生了显著的变化。自助服务技术(ssl)的实施影响了消费者和零售商之间的互动。由于目前社会联系受到限制,ssl的使用正在增加。由于这种趋势,更需要评估这些技术对消费者行为的影响。本文的目的是审查现有的研究在自助结账消费者满意度和评估情况在捷克零售市场。文献综述的结果不明确,显示了进一步研究的重大潜力。与Bizerba捷克斯洛伐克组织合作,通过二次调研和对选定零售商组织的电话访谈,对捷克零售市场进行了分析。研究结果指出,捷克零售市场的自助结账技术实施水平低于欧洲市场。国际零售商和国内本地零售组织之间的差距更大,这些自助服务技术的实施几乎为零。
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引用次数: 0
Analýza využití strategie kooperace v oblasti textilního průmyslu 合作战略在纺织工业领域的应用分析
Pub Date : 2021-01-01 DOI: 10.24132/jbt.2021.11.2.26_34
Natalie Pelloneová
Cooperation between enterprises is the basis for industrial clusters' existence and developments, while it is embedded in the enterprises' social network. Cluster organizations are one of the tools to support performance and competitiveness. The article analyses the influence of the existence of a cluster organization in the textile industry on finance performance of its member companies. For research purposes, the companies were divided into two groups. The first group consisted of companies included members of the CLUTEX Cluster which represent an organized cluster. The second group consisted of companies that do business in the same geographic region as the organized cluster, but are not its members. The aim of the research was to verify the statement that enterprises that create the core of the cluster organization achieved higher financial performance than all other non-member enterprises in the same geographic region doing business in the same industry. The Wilcoxon-Mann-Whitney W test and Kolmogorov-Smirnov test were used to determine the difference between the research samples. The technical efficiency of companies in all these groups was examined using DEA Window Analysis for the period of 2009–2019.
企业间的合作是产业集群存在和发展的基础,它根植于企业的社会网络之中。集群组织是支持性能和竞争力的工具之一。本文分析了纺织行业集群组织的存在对其成员企业财务绩效的影响。出于研究目的,这些公司被分为两组。第一组由包括CLUTEX集群成员在内的公司组成,代表了一个有组织的集群。第二组由与组织集群在同一地理区域开展业务的公司组成,但不是其成员。本研究的目的是验证这样一种说法,即创建集群组织核心的企业比同一地理区域内从事同一行业的所有其他非成员企业取得了更高的财务绩效。使用Wilcoxon-Mann-Whitney W检验和Kolmogorov-Smirnov检验来确定研究样本之间的差异。采用2009-2019年期间的DEA窗口分析对所有这些组中的公司的技术效率进行了检验。
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引用次数: 0
Internal Personnel Marketing: A Means of Attracting and Stabilizing Expatriates in an International Company 内部人员营销:跨国公司吸引和稳定外派人员的一种手段
Pub Date : 2021-01-01 DOI: 10.24132/jbt.2021.11.2.3_13
Světlana Myslivcová, Kristýna Pšeničková
It is not only the coronavirus crisis that has caused shortages on the labour market. The lack of workers has affected the Czech market across industries. Companies in the Czech Republic were already struggling with labour shortages before Covid-19. Companies are looking abroad for the employees they need, and are forced to use innovative approaches to attract them. The paper presents the results of quantitative research among expatriates conducted at one of the SKODA AUTO's plants that is a pillar of the Czech automotive industry. The aim of the research was to identify the degree of application of internal personnel marketing through a questionnaire survey. It further investigated why expatriate employees chose SKODA AUTO as their employer, what the source of information about a particular job there is, whether they perceive cultural differences in the workplace that may influence them, and other. Based on the research findings, the paper formulates recommendations, in theform of the 4Ps in personnel marketing, leading to the attraction and stabilization of foreign employees.
造成劳动力市场短缺的不仅仅是冠状病毒危机。工人短缺已经影响了捷克各个行业的市场。在Covid-19之前,捷克共和国的公司已经在努力解决劳动力短缺问题。公司正在海外寻找他们需要的员工,并被迫使用创新的方法来吸引他们。本文介绍了在捷克汽车工业支柱之一的斯柯达汽车工厂进行的外籍人士定量研究的结果。研究的目的是通过问卷调查来确定内部人员营销的应用程度。它进一步调查了外籍员工为什么选择斯柯达汽车作为他们的雇主,关于特定工作的信息来源是什么,他们是否认为工作场所的文化差异可能会影响他们,以及其他。根据研究结果,本文提出建议,以人员营销中的4p的形式,导致外国员工的吸引力和稳定性。
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引用次数: 0
Analýza generačních odlišností na pracovišti v České republice 捷克共和国工作场所代际差异分析
Pub Date : 2021-01-01 DOI: 10.24132/JBT.2020.10.3.21_29
Jiří Kutlák, Zdeňka Krejčová
The issue of multi-generational management in the workplace is one of the core areas for effective management of organisations. Not only due to demographic developments in many developed countries, but also to changes in the understanding of individuals' career lives, more generations interact in workplaces, and situations where subordinates reach a lower age within organisational structures than their superiors are no exception. This is one of the reasons for changing the approach to the issue of age diversity, where research in this field has in the past focused mainly on the issue of older workers (50-55 and over). Currently, the focus of scientific research, as well as business practice, is on the understanding of age diversity in personnel from the perspective of individual generations. The world's scientific knowledge to date is focused primarily onthe characteristics of individual generations and their comparison with each other. The aim of this paper is to analyse generational differences in the workplace in the conditions of the Czech Republic. Differences are statistically tested by data dependency on a sample of 214 workers who, according to their date of birth, are part of one of the economically active generations: Baby Boomers, X, Y and Z. The results of the analyses show that, for parts of the areas examined in relation to business practice, the dependence of attitudes and opinions on individual generations can be statistically confirmed. Specifically, the areas of remuneration and benefits; content of work; atmosphere and workplace relations.
工作场所的多代管理问题是组织有效管理的核心领域之一。不仅由于许多发达国家人口结构的发展,而且由于对个人职业生涯的理解发生了变化,越来越多的世代在工作场所相互作用,在组织结构中,下属的年龄比上级低的情况也不例外。这是改变对年龄多样性问题的方法的原因之一,过去该领域的研究主要集中在老年工人(50-55岁及以上)的问题上。目前,科学研究和商业实践的重点是从个体代际的角度来理解人员的年龄多样性。迄今为止,世界上的科学知识主要集中在各代人的特征和他们之间的比较上。本文的目的是分析捷克共和国条件下工作场所的代际差异。通过对214名工人样本的数据依赖来检验差异,根据他们的出生日期,他们属于经济活跃的一代:婴儿潮一代、X一代、Y一代和z一代。分析的结果表明,在与商业实践有关的部分领域,态度和观点对个别世代的依赖可以在统计上得到证实。具体而言,薪酬和福利领域;工作内容;氛围和职场关系。
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引用次数: 0
Změny v mezinárodním turismu z pohledu platební bilance 国际收支视角下的国际旅游业变化
Pub Date : 2021-01-01 DOI: 10.24132/jbt.2021.11.3.32_42
P. Janeček, Michael Satýnek
From a global perspective, international tourism has a great importance for national economies. In addition, for the most visited countries, international tourism is a major contributor to GDP. This article focuses specifically on changes in international tourism from the view of the balance of payments. At first,the theoretical part will introduce the field of international tourism and its impact on the economy of the state and then in the context of the balance of payments of the state. Subsequently, in the analytical part, the aim will be to analyse the development of tourism and its impact on the trade and services balance. For example, in the Czech Republic, the results show a large number of tourist arrivals, but also large departures of Czechs abroad, which reduces the overall balance. In the end and among other things, the impact of the covid-19 pandemic on tourism and the balance of payments will be evaluated.
从全球的角度来看,国际旅游对国家经济具有重要意义。此外,对于游客最多的国家来说,国际旅游业是国内生产总值的主要贡献者。这篇文章从国际收支平衡的角度特别关注国际旅游业的变化。首先,理论部分将介绍国际旅游领域及其对国家经济的影响,然后在国家国际收支的背景下。随后,在分析部分,目的是分析旅游业的发展及其对贸易和服务平衡的影响。例如,在捷克共和国,结果显示大量游客抵达,但也有大量捷克人出国,这减少了总体平衡。最后,除其他事项外,还将评估2019冠状病毒病大流行对旅游业和国际收支的影响。
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引用次数: 0
New trends in project portfolio management 项目组合管理的新趋势
Pub Date : 2021-01-01 DOI: 10.24132/JBT.2020.10.3.4_11
P. Fiala
The use of project portfolio management is increasingly becoming a tool for promoting the strategy of the organization. Using sophisticated quantitative tools becomes a significant competitive advantage for project portfolio management. Project portfolio management is a dynamic multi-criteria decision-making problem under risk. The paper presents new approaches for analyzing the problem. A dynamic version of the Analytic Network Process (ANP) captures the network, multicriteria and dynamic structure of the problem. Multicriteria decision trees analyze risk of project portfolios. Possible projects are characterized by sets of inputs and outputs, where inputs are resources for project realization and outputs measure multiple criteria of goals of the organization. The Data Envelopment Analysis (DEA) is an appropriate approach to select efficient project portfolios.
项目组合管理的使用日益成为促进组织战略的工具。使用复杂的定量工具成为项目组合管理的重要竞争优势。项目组合管理是一个存在风险的动态多准则决策问题。本文提出了分析该问题的新方法。分析网络过程(ANP)的动态版本捕获了问题的网络、多标准和动态结构。多标准决策树分析项目组合的风险。可能的项目以输入和输出的集合为特征,其中输入是项目实现的资源,输出衡量组织目标的多个标准。数据包络分析(DEA)是选择高效项目组合的合适方法。
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引用次数: 0
Narušení toků přímých zahraničních investic v důsledku krize covid-19 a management obnovy ekonomiky 新冠肺炎危机和经济复苏管理对外国直接投资流动的干扰
Pub Date : 2021-01-01 DOI: 10.24132/jbt.2021.11.1.49_60
Renáta Čuhlová, Sylvie Kotíková
The paper describes the responses of national economics to the spread of pandemic COVID- 19 in year 2020. As a result of economic and social interconnectedness and dependency of countries, the actions are mutually influential in a great extend. The economic impacts are analysed from macroeconomic perspective, demonstrating the effects on important economic indicators. Due to the crucial role of investment, the paper focuses on disruptions of foreign direct investment flows and consequent changes, especially in the European Union. Based on analysis of data from UNCTAD, OECD, Czech Statistical Office and Czech National Bank, the aim is to provide prognosis of future development of foreign direct investment in case of Czech economy. Three scenarios are constructed with forecasting 15%, 37% and 60% drop in foreign direct investment inflow. The paper highlights the significant relevance of investment incentives in attracting the investors and investment promotion agencies in general in terms of avoiding divestment. The main factor that determines the final fluctuation of the variable (the state of foreign direct investment in individual years) is the health situation and the related restrictions on business activities. The presented results lead to a discussion of recommendations for economic policy concerning the support of business activities.
本文描述了2020年国民经济对COVID- 19大流行的反应。由于各国经济和社会的相互联系和相互依存,这些行动在很大程度上是相互影响的。从宏观经济角度分析其经济影响,论证其对重要经济指标的影响。由于投资的关键作用,本文侧重于外国直接投资流动的中断和随之而来的变化,特别是在欧盟。根据贸发会议、经合发组织、捷克统计局和捷克国家银行的数据分析,目的是对捷克经济中外国直接投资的未来发展作出预测。构建了三种情景,分别预测外国直接投资流入下降15%、37%和60%。本文强调了投资激励在吸引投资者和投资促进机构一般避免撤资方面的重要相关性。决定变量(个别年份的外国直接投资状况)最终波动的主要因素是卫生状况和对商业活动的相关限制。提出的结果导致讨论有关支持商业活动的经济政策建议。
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引用次数: 0
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