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"Doing more with less": service imperatives of the twenty-first century “少花钱多办事”:二十一世纪的服务要务
Pub Date : 2011-11-15 DOI: 10.1108/MSQ.2011.10821FAA.001
J. Finsterwalder, T. Garry
This conceptual opening piece was peer reviewed by the two Editors of the journal, Dr Marianna Sigala and Dr Chatura Ranaweera, as well as by the consulting Editor, Dr Jay Kandampully.
这篇概念性的开篇文章由该杂志的两位编辑Marianna Sigala博士和Chatura Ranaweera博士以及咨询编辑Jay Kandampully博士进行了同行评议。
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引用次数: 4
The effect of accent of service employee on customer service evaluation 服务人员口音对顾客服务评价的影响
Pub Date : 2011-11-15 DOI: 10.1108/09604521111185637
S. Hill, A. Tombs
Purpose – The primary objective of this paper is to investigate the attitudes, feelings and perceptions of Australian consumers towards service frontline employees with accents that differ from Standard Australian English, taking into consideration service‐country image and customer emotions.Design/methodology/approach – This paper reports on a qualitative study designed to uncover the attitudes and perceptions of Australians towards service personnel with foreign accents.Findings – The findings revealed that hearing a service provider with a foreign accent, particularly in services encounters without face‐to‐face contacts, often evokes a negative predisposition to certain accents, reduces the customers' level of tolerance and increases the perception of the service provider's lack of understanding. This negative stereotype bias seems to be moderated by the accent (a proxy of ethnicity) and service‐country image and influenced by customer emotions in the service interaction.Research limitations/implicatio...
目的-本文的主要目的是调查澳大利亚消费者对口音不同于标准澳大利亚英语的服务一线员工的态度、感受和看法,同时考虑到服务国家形象和客户情绪。设计/方法/方法-本文报告了一项定性研究,旨在揭示澳大利亚人对外国口音服务人员的态度和看法。研究结果——研究结果显示,听到服务提供者带有外国口音,特别是在没有面对面接触的情况下,通常会引起对某些口音的负面倾向,降低顾客的容忍度,并增加服务提供者缺乏理解的感觉。这种负面的刻板印象偏见似乎受到口音(种族的代表)和服务国家形象的缓和,并受到服务互动中客户情绪的影响。研究局限性/ implicatio……
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引用次数: 59
Customer service understanding: gender differences of frontline employees 客服理解:一线员工的性别差异
Pub Date : 2011-11-15 DOI: 10.1108/09604521111185628
C. Mathies, M. Burford
Purpose – Despite widespread acknowledgement of the importance of employees to the success of service firms, research into how well frontline service staff understand service remains scarce. This study aims to investigate what constitutes good customer service from the viewpoint of frontline service employees and to explore gender differences in particular.Design/methodology/approach – The data were collected from 876 frontline employees across a wide range of service industries. An automated text analysis using Leximancer explored general and gender‐specific patterns in employees' customer service understanding.Findings – Irrespective of gender, frontline service staff share the perception that the pillars of good customer service are listening skills, making the customer happy, and offering service. Males have a more functional, outcome‐oriented interpretation of customer service; females focus more on the actual service interaction and emotional outcomes.Practical implications – By acknowledging gender...
目的——尽管人们普遍认识到员工对服务公司成功的重要性,但对一线服务人员对服务的理解程度的研究仍然很少。本研究旨在从一线服务员工的角度探讨什么是良好的客户服务,并特别探讨性别差异。设计/方法/方法-数据收集自不同服务行业的876名前线员工。使用lexximancer的自动文本分析探索了员工对客户服务理解的一般模式和性别特定模式。调查结果-不论性别,前线服务人员都认为良好客户服务的支柱是倾听技巧、令客户满意和提供服务。男性对客户服务的理解更具功能性、结果导向;女性更关注实际的服务互动和情感结果。实际意义——通过承认性别……
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引用次数: 57
Operations Management in the Travel Industry 旅游行业的运营管理
Pub Date : 2011-11-15 DOI: 10.1108/09604521111185664
K. Yagci
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引用次数: 2
Psychological safety, contributions and service satisfaction of customers in group service experiences 群体服务体验中顾客的心理安全、贡献与服务满意度
Pub Date : 2011-11-15 DOI: 10.1108/09604521111185619
V. Kuppelwieser, J. Finsterwalder
Purpose – This paper aims to demonstrate how psychological safety influences individual contributions in customer groups where multiple customers co‐create a service experience. It also shows the influence of other customers' contributions on an individual customer's own contribution to the service experience as well as the individual customer's perception of his/her own and of other customers' contributions toward service satisfaction.Design/methodology/approach – This empirical research paper is based on structural equation modelling to examine customer group experiences of two different service providers, a white water rafting company and an indoor soccer company. Data from a survey of a combined total of 273 consumers were utilised to test the research model.Findings – The results demonstrate that, on an aggregate level, psychological safety affects an individual customer's perception of his/her own and others' contributions to a service experience. The findings show that the contributions of others h...
目的-本文旨在展示在多个客户共同创造服务体验的客户群体中,心理安全如何影响个人贡献。它还显示了其他顾客的贡献对个人顾客自己对服务体验的贡献的影响,以及个人顾客对自己和其他顾客对服务满意度贡献的感知。设计/方法/方法-这篇实证研究论文是基于结构方程模型来检查两个不同的服务提供商的客户群体体验,一个白水漂流公司和一个室内足球公司。对273名消费者的调查数据被用来检验研究模型。研究结果-研究结果表明,总体而言,心理安全会影响单个顾客对自己和他人对服务体验的贡献的看法。研究结果表明,其他人的贡献……
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引用次数: 23
How word of mouth communication varies across service encounters 口碑传播在不同的服务中有什么不同
Pub Date : 2011-11-15 DOI: 10.1108/09604521111185592
Bodo Lang
Purpose – Word‐of‐mouth (WOM) communication, satisfaction and service quality are inextricably linked. However, despite much research, the shape of the satisfaction‐WOM relationship is not known. At present, three relationships are supported. This paper aims to develop and test a model of how the satisfaction‐WOM relationship varies depending on the type of service encounter, thus reconciling past conflicting findings.Design/methodology/approach – A number of service quality indicators are manipulated and a fully factorial 2×3 experiment is conducted to test the hypotheses on 281 respondents.Findings – All four hypotheses are supported; in certain types of service encounters high levels of satisfaction lead to greater WOM activity than low levels of satisfaction (positivity bias) and this relationship is reversed in a second type of service encounter (negativity bias).Research limitations/implications – This research shows that relationships between constructs are highly context dependent and can change d...
目的-口碑传播、满意度和服务质量是密不可分的。然而,尽管进行了大量的研究,满意度-口碑关系的形态尚不清楚。目前,支持三种关系。本文旨在开发和测试满意度-口碑关系如何随服务遭遇类型而变化的模型,从而调和过去相互矛盾的发现。设计/方法/方法-操纵了许多服务质量指标,并进行了全因子2×3实验,以测试281名受访者的假设。发现-所有四个假设都得到支持;在某些类型的服务遭遇中,高水平的满意度比低水平的满意度(积极偏差)导致更大的口碑活动,这种关系在第二种类型的服务遭遇(消极偏差)中被逆转。研究局限性/启示-这项研究表明构念之间的关系是高度依赖于上下文的,可以改变…
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引用次数: 63
Tourist Customer Service Satisfaction: An Encounter Approach 旅游顾客服务满意度:一种相遇方法
Pub Date : 2011-09-06 DOI: 10.1108/09604521111159843
E. Losekoot
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引用次数: 1
Effects of an emotional intelligence training program on service quality of bank branches 情商培训项目对银行网点服务质量的影响
Pub Date : 2011-09-06 DOI: 10.1108/09604521111159825
Mina Beigi, M. Shirmohammadi
Purpose – The purpose of this study is to investigate the effects of an emotional intelligence (EI) training program on: the EI of service providers; and the service quality provided by employees who have received such training.Design/methodology/approach – Employees of five branches of a large public‐sector bank in Iran are randomly selected as the “treatment group” to undertake a tailored eight‐session EI training program, while employees of another homogenous sample of five branches are selected as the “control group” (involving no EI training). EI is measured by the ECI‐2 instrument before and after training. Two samples of customers (150 customers of the “treatment branches” and 150 customers of the “control branches”) are utilised to evaluate the perceived service quality of both groups of branches before the training and two months after the training.Findings – One of four dimensions of EI (“relationship management”) is found to be enhanced by EI training. Moreover, the EI training program is shown...
目的-本研究的目的是探讨情绪智力(EI)培训计划对服务提供者的情商的影响;以及接受过培训的员工所提供的服务质量。设计/方法/方法-随机选择伊朗一家大型公共部门银行的五家分行的员工作为“治疗组”,接受量身定制的八期EI培训计划,而另一同质样本的五家分行的员工被选为“对照组”(不涉及EI培训)。在训练前后用ECI‐2仪器测量EI。使用两个客户样本(150名“处理分行”的客户和150名“对照分行”的客户)来评估两组分行在培训前和培训后两个月的感知服务质量。研究发现——情商的四个维度之一(“关系管理”)被发现通过情商培训得到增强。此外,还展示了EI培训计划。
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引用次数: 61
Complaints‐handling procedures of human services charities: Prevalence, antecedents, and outcomes of strategic approaches 公益慈善机构的投诉处理程序:策略方法的普遍性、前因后果和结果
Pub Date : 2011-09-06 DOI: 10.1108/09604521111159799
R. Bennett, Sharmila Savani
Purpose – The purposes of the study are: to determine the prevalence of complaints systems within human services charities (HSCs); to identify the determinants of the adoption of complaints procedures; and to assess the outcome of strategic (rather than ad hoc) approaches to complaints management.Design/methodology/approach – A review of the literature is used to propose a model of the antecedents and outcomes of the adoption of a formal complaints‐handling system. A questionnaire survey is then conducted among a sample of 251 HSCs in the UK with annual incomes in excess of £1 million. The data are utilised to assess the prevalence of formal complaints procedures, potential antecedents to the adoption of such a system, and whether the application of strategic approaches to complaint management leads to greater managerial satisfaction with the system.Findings – The prevalence of formal complaints‐handling procedures in UK charities is increasing. Such systems are less common in smaller HSCs with little sta...
目的-该研究的目的是:确定人类服务慈善机构(hsc)内投诉系统的流行程度;确定采用投诉程序的决定因素;并评估投诉管理的战略(而非临时)方法的结果。设计/方法/方法-通过对文献的回顾,提出了采用正式投诉处理系统的前提和结果的模型。然后对251名年收入超过100万英镑的英国hsc样本进行问卷调查。这些数据被用来评估正式投诉程序的普及程度、采用这一制度的潜在先决条件,以及在投诉管理方面采用策略方法是否会使管理层对该制度更满意。调查结果-英国慈善机构正式投诉处理程序的普及程度正在增加。这种系统在较小的造血干细胞中不太常见。
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引用次数: 8
The role of expected future use in relationship‐based service retention 基于关系的服务保留中预期未来使用的角色
Pub Date : 2011-09-06 DOI: 10.1108/09604521111159816
J. Lin, Chung‐Yueh Wu
Purpose – Customer uncertainty of future contacts with the service provider creates a wide range of expectations of the relationship. Such variation and effective management of customer expectations have been not been well studied. The purpose of this research is to investigate the role of customers' expected future use in relationship based customer retention for continuously provided services, proposing and testing an empirical model that explores the interconnectedness of relationship quality, expected future use and customer retention.Design/methodology/approach – A theoretical framework is developed to suggest the role of expected future use in relationship‐based retention. Extant research from various academic fields, including marketing and psychology, is reviewed, deriving our hypotheses. Data collected from customers of a health club is examined through structural equation modeling (SEM).Findings – The study supports the assertion that that the effect of relationship quality (trust, commitment, a...
目的——客户对未来与服务提供商联系的不确定性产生了对关系的广泛期望。顾客期望的这种变化和有效管理还没有得到很好的研究。本研究的目的是调查客户预期未来使用在持续提供服务的基于关系的客户保留中的作用,提出并测试了一个实证模型,该模型探索了关系质量、预期未来使用和客户保留之间的相互联系。设计/方法论/方法——开发了一个理论框架,以建议在基于关系的保留中预期的未来使用的作用。现有的研究从不同的学术领域,包括市场营销和心理学,进行审查,得出我们的假设。通过结构方程模型(SEM)检查从健康俱乐部的客户收集的数据。研究结果——该研究支持了关系质量(信任、承诺、……)的影响。
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引用次数: 111
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Managing Service Quality
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