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Managing Service Quality最新文献

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Customer intentions to invoke service guarantees: Do excellence in service recovery, type of guarantee and cultural orientation matter? 客户调用服务保证的意图:服务恢复、保证类型和文化导向方面的卓越性是否重要?
Pub Date : 2014-08-15 DOI: 10.1108/MSQ-06-2013-0115
Y. V. Vaerenbergh, Arne De Keyser, Bart Larivière
Purpose – Many service providers feel confident about their service quality and thus offer service guarantees to their customers. Yet service failures are inevitable. As guarantees can only be invoked when customers report service failures, firms are given the opportunity to redress the original failure potentially influencing customer outcomes. The purpose of this paper is to provide the first empirical investigation of whether excellence in service recovery affects customers’ intentions to invoke a service guarantee, thereby discriminating between conditional and unconditional guarantees and testing for the impact of customers’ individualistic vs collectivistic cultural orientation. Design/methodology/approach – In total, 171 respondents from four continents (spanning 23 countries) were recruited to participate in a quasi-experimental study in a hotel setting. A three-way analysis of variance was used to test the hypotheses. Findings – All customers are very likely to invoke the service guarantee after ...
目的-许多服务提供者对他们的服务质量充满信心,因此向他们的客户提供服务保证。然而,服务故障是不可避免的。由于只有在客户报告服务故障时才能调用保证,因此公司有机会纠正可能影响客户结果的原始故障。本文的目的是首次实证研究卓越的服务恢复是否会影响顾客调用服务保证的意愿,从而区分有条件的和无条件的保证,并测试顾客个人主义和集体主义文化取向的影响。设计/方法/方法——共招募了来自四大洲(跨越23个国家)的171名受访者,在酒店环境中参与一项准实验研究。采用三向方差分析来检验假设。调查结果-所有客户都很可能在……之后调用服务保证。
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引用次数: 25
Service quality in utility industries: the European telecommunications sector 公用事业行业的服务质量:欧洲电信行业
Pub Date : 2014-08-15 DOI: 10.1108/MSQ-03-2013-0034
V. Pina, L. Torres, Patricia Bachiller
Purpose – The purpose of this paper is to analyse the economic and technological factors that determine the quality of European telecommunications services. The paper test whether the privatisation, the efficiency and the labour factor of telecommunications operators are determinants of service quality and whether competition, technology and infrastructure investment in the telecommunications sector influence that quality. Design/methodology/approach – The paper use the panel data methodology to analyse the factors that determine the quality of service of telecommunications. Findings – The results indicate that the more efficient the company is, the more quality it will deliver. However, the paper finds no evidence that the privatisation and the restructuring of the labour force of the main telecommunications operators, or the competition, technology and investments in the sector, lead to greater quality. Practical implications – In order to foster higher quality, effective market competitiveness has to b...
目的-本文的目的是分析决定欧洲电信服务质量的经济和技术因素。本文测试了电信运营商的私有化、效率和劳动力因素是否是服务质量的决定因素,以及电信部门的竞争、技术和基础设施投资是否影响服务质量。设计/方法/方法-本文使用面板数据方法来分析决定电信服务质量的因素。调查结果-结果表明,公司效率越高,其交付的质量就越高。然而,本文没有发现任何证据表明,主要电信运营商的私有化和劳动力重组,或者该行业的竞争、技术和投资,会导致更高的质量。实际意义-为了培育更高的品质,有效的市场竞争力必须…
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引用次数: 25
Creativity for service innovation: a practice-based perspective 服务创新的创造力:基于实践的视角
Pub Date : 2014-08-15 DOI: 10.1108/MSQ-03-2013-0044
E. Giannopoulou, Lidia Gryszkiewicz, Pierre-Jean Barlatier
Purpose – The success of service innovation is largely dependent on creativity. So far, however, the question of how to reinforce creativity in the development of innovative services, while being an important managerial issue, has not attracted much attention from the academics. The purpose of this paper is to fill in this gap, by studying what constitutes capabilities for reinforcing creativity in service innovation, from a practice-based perspective. Design/methodology/approach – Through the theoretical lens of the resource-based view we set out to conduct three case studies in highly service-innovative European research and technology organisations (RTOs). Through 24 interviews and analysis of secondary sources, we collect our data, which are then analysed from a multi-case perspective, in order to gain understanding on the resource-related practices and resulting capabilities for reinforcing creativity in service innovation. Findings – By studying the resource-related practices of reinforcing creativi...
目的——服务创新的成功很大程度上取决于创造力。然而,迄今为止,如何在创新服务发展中增强创造力的问题,虽然是一个重要的管理问题,但却没有引起学术界的太多关注。本文的目的是通过从实践的角度研究服务创新中增强创造力的能力构成,来填补这一空白。设计/方法/方法-通过资源基础观点的理论视角,我们开始在高度服务创新的欧洲研究和技术组织(RTOs)中进行三个案例研究。通过24次访谈和对二手资源的分析,我们收集了数据,然后从多案例的角度对这些数据进行分析,以了解与资源相关的实践和由此产生的增强服务创新创造力的能力。研究结果-通过研究资源相关的实践,加强创造性…
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引用次数: 56
New service development maturity model 新的服务开发成熟度模型
Pub Date : 2014-08-15 DOI: 10.1108/MSQ-10-2012-0134
D. Jin, K. Chai, K. Tan
Purpose – The purpose of this paper is to rigorously devise a new tool that helps analyze and improve NSD processes. Design/methodology/approach – An NSD maturity model (NSDMM) is theoretically developed through a combination of the maturity model concept and findings from NSD success studies. Findings – NSD success factors can be categorized into four management processes – strategy management, process formalization, knowledge management, and customer involvement. Maturity dimensions and levels are further devised for each process. It is hypothesized that a higher capability to handle these processes positively associates with higher NSD performance. Research limitations/implications – Studies on NSD success factors are often descriptive rather than prescriptive. This research identified four management processes which are important to focus on when implementing NSD projects. It is among the first to apply the maturity model in the service industry. That said, this research needs to be tested empirically...
目的-本文的目的是严格设计一个新的工具,帮助分析和改进NSD过程。设计/方法论/方法——NSD成熟度模型(NSDMM)是通过成熟度模型概念和NSD成功研究结果的结合在理论上发展起来的。发现- NSD成功因素可分为四个管理过程-战略管理、过程形式化、知识管理和客户参与。成熟度维度和级别进一步为每个过程设计。据推测,较高的处理这些过程的能力与较高的NSD性能呈正相关。研究的局限性/影响-对NSD成功因素的研究通常是描述性的,而不是规范性的。这项研究确定了在实施NSD项目时关注的四个重要管理过程。它是最早将成熟度模型应用于服务行业的公司之一。也就是说,这项研究需要进行实证检验……
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引用次数: 45
Store creativity mediating the relationship between affective tone and performance 存储创造力中介情感语气和表现之间的关系
Pub Date : 2014-08-15 DOI: 10.1108/MSQ-02-2013-0026
A. Rego, Dálcio Reis Júnior, M. Cunha, Gabriel Stallbaum, P. Neves
Purpose – The purpose of this paper is to show how store positive affective tone predicts store performance (i.e. sales achievement) through creativity, and how store negative affective tone enhances the relationship between positive affective tone and creativity. Design/methodology/approach – A sample of 94 stores of a Brazilian retail chain is used to test the model. Store supervisors reported (October 2011) the store's affective tone and creativity relative to the last six months. Three periods are considered for measuring performance: the last six months (May to October 2011), the preceding four months (January to April 2011), and the subsequent semester (November 2011 to April 2012). Findings – The main findings are: positive affective tone predicts the stores’ performance through the mediating role of creativity, even after controlling the effects of preceding stores’ performance; negative affective tone makes the relationship between positive affective tone and creativity stronger. Originality/valu...
目的-本文的目的是展示商店积极情感基调如何通过创造力预测商店绩效(即销售业绩),以及商店消极情感基调如何增强积极情感基调与创造力之间的关系。设计/方法/方法-巴西零售连锁店94家商店的样本用于测试模型。门店主管报告了(2011年10月)门店相对于过去六个月的情感基调和创造力。绩效评估分为三个阶段:最后六个月(2011年5月至10月)、前四个月(2011年1月至4月)和下一个学期(2011年11月至2012年4月)。研究发现:积极的情感基调通过创造力的中介作用预测店铺的绩效,即使在控制了前店绩效的影响之后;消极情感基调使积极情感基调与创造力之间的关系更加紧密。创意/价值……
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引用次数: 7
Retaining customers after service failure recoveries: a contingency model 在服务故障恢复后保留客户:一个应急模型
Pub Date : 2014-07-28 DOI: 10.1108/MSQ-11-2013-0251
Kai-Yu Wang, Li-Chun Hsu, W. Chih
Purpose – The purpose of this paper is to propose and empirically test a customer retention contingency model in service failure settings. Specifically, this research investigates how service recovery satisfaction (SRS) influences the relationship quality (RQ)-behavior chain. It also examines the moderating role of RQ and switching cost (SC) in the proposed model. Design/methodology/approach – A two-part survey study was performed and 303 valid responses from banking services users were obtained. The structural equation modeling was used in order to test the research hypotheses. Findings – The results of this study show that SRS influences purchase intentions and behavior via RQ. In addition, SC moderate the effect of RQ on purchase intentions whereas RQ moderates the effect of purchase intentions on purchase behavior. Practical implications – From a managerial standpoint, this research provides implications for service recovery management. In particular, the findings indicate the importance of RQ. When a...
目的-本文的目的是提出并实证检验服务故障设置下的客户保留权变模型。具体而言,本研究探讨服务恢复满意度(SRS)如何影响关系质量(RQ)-行为链。本文还考察了RQ和切换成本在模型中的调节作用。设计/方法/方法-进行了两部分调查研究,并从银行服务用户中获得了303份有效答复。采用结构方程模型对研究假设进行检验。研究结果-本研究的结果表明,SRS通过RQ影响购买意愿和行为。此外,SC调节了RQ对购买意向的影响,而RQ调节了购买意向对购买行为的影响。实际意义-从管理的角度来看,本研究为服务恢复管理提供了启示。特别是,研究结果表明了RQ的重要性。当一个……
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引用次数: 49
A visual interactive method for service prototyping 用于服务原型的可视化交互方法
Pub Date : 2014-07-28 DOI: 10.1108/MSQ-12-2013-0281
D. Bae, C. Leem
Purpose – Despite the importance of the service design process, existing prototyping methods still have technical limitations, thus hampering the development of realistic service-experience simulations that can effectively reproduce service delivery situations and environments. In this study, a service-prototyping method based on 3D virtual reality (VR) technologies, the physical environment of a test bed, and related standard management procedures are described. In addition, a service-prototyping process for a servicescape is proposed based on a case study of an actual duty-free shop. The paper aims to discuss these issues. Design/methodology/approach – The study adopts a qualitative approach, using case studies to undertake a design and improvement plans for brand guidance structures for the brand observation convenience of customers in a duty-free shop. Findings – The findings of the study suggested environmental components and concept of 3D VR based test bed as an effective tool at the stage of servic...
目的——尽管服务设计过程很重要,但现有的原型方法仍然存在技术限制,从而阻碍了能够有效再现服务交付情况和环境的真实服务体验模拟的开发。本文介绍了一种基于3D虚拟现实(VR)技术的服务原型方法、试验台的物理环境以及相关的标准管理流程。此外,基于实际免税店的案例研究,提出了一种服务原型设计流程。本文旨在探讨这些问题。设计/方法/方法-本研究采用定性的方法,运用个案研究的方法,为免税店的顾客提供品牌观察的便利,为品牌指导结构进行设计和改进计划。研究结果-研究结果表明,环境组件和基于3D VR的测试平台概念在服务阶段是一种有效的工具…
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引用次数: 13
Trust transfer and the effect of service quality on trust in the healthcare industry 医疗保健行业信任转移及服务质量对信任的影响
Pub Date : 2014-07-28 DOI: 10.1108/MSQ-11-2013-0255
Che-hui Lien, Jyh-Jeng Wu, Ying-Hueih Chen, Chang-Jhan Wang
Purpose – The purpose of this paper is to examine the effect of service quality (interaction, physical environment, and outcome quality) on trust, to investigate the trust transfer in the healthcare industry, to explore the moderating effects of image congruence and switching costs on the trust transfer, and to assess the effect of trust on patients’ willingness of recommendation. Design/methodology/approach – The research model was tested using data collected from 483 inpatients in 15 medium-to-large hospitals in Taiwan. Structure equation modeling with the latent interaction effect was employed to verify and validate the research model. Findings – The outcomes show that interaction quality and outcome quality positively influence patients’ trust in the original hospital. But the effect of environment quality on trust is not significant. Patients’ trust in the original hospital positively affects their trust in its allied hospitals. Furthermore, image congruence positively moderates the trust transfer. H...
目的:研究服务质量(互动、物理环境和结果质量)对信任的影响,研究医疗行业的信任转移,探讨形象一致性和转换成本对信任转移的调节作用,评估信任对患者推荐意愿的影响。设计/方法/方法-本研究模型采用从台湾15家大中型医院的483名住院患者收集的数据进行测试。采用具有潜在相互作用效应的结构方程模型对研究模型进行了验证。结果显示,互动质量和结果质量正向影响患者对原医院的信任。但环境质量对信任的影响不显著。患者对原医院的信任正影响其对联盟医院的信任。此外,形象一致性对信任迁移有正向调节作用。H……
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引用次数: 62
Mediating effects between World Games identification and licensed merchandise 世界运动会标识与特许商品之间的中介效应
Pub Date : 2014-07-28 DOI: 10.1108/MSQ-07-2013-0121
Lee-Joy Cheng, Chin-Chia Yeh, S. Wong
Purpose – The purpose of this paper is to explore consumer decision-making factors related to purchases of licensed merchandise, while focussing on how consumers’ identification with the 2009 World Games (WG), perceptions of quality and attitudes toward collecting, affect the decision-making model with regards to purchasing intention. Design/methodology/approach – The research model is based on the study of Kwak and Kang (2009), but also includes an assessment of consumers’ collecting attitudes. A purposive sampling method was adopted and data were collected from 1,985 valid samples via questionnaire surveys during the 2009 WG in Kaohsiung, Taiwan. Structural equation modeling was used to test the decision-making model presented in this study. Findings – The results reveal that consumers’ intentions with respect to purchasing licensed merchandise are influenced most by their attitudes toward collecting, followed by the perceived quality of the merchandise. The findings also suggest that the greater the pe...
目的-本文的目的是探讨与购买授权商品相关的消费者决策因素,同时关注消费者对2009年世界运动会(WG)的认同,对质量的感知和收集态度如何影响与购买意愿有关的决策模型。设计/方法论/方法-研究模型是基于Kwak和Kang(2009)的研究,但也包括对消费者收集态度的评估。本研究采用目的抽样方法,于2009年在台湾高雄举办的世界运动会期间,以问卷调查的方式收集1985份有效样本。采用结构方程模型对本文提出的决策模型进行检验。研究结果显示,消费者购买授权商品的意向最受他们收集态度的影响,其次是商品的感知质量。研究结果还表明,体重越高……
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引用次数: 6
The restorative potential of senior centers 老年中心的恢复潜力
Pub Date : 2014-07-28 DOI: 10.1108/MSQ-11-2013-0264
M. Rosenbaum, J. Sweeney, Carolyn A. Massiah
Purpose – The purpose of this paper is to help senior center managers and service researchers understand why some patrons experience health benefits, primarily fatigue relief, through senior center day services participation. Design/methodology/approach – The authors conduct two separate studies at a senior center. The first study represents a grounded theory that offers an original, basic social process regarding mental restoration in senior centers. The second study draws on Attention Restoration Theory (ART) and employs survey methodology. Findings – Senior center patrons who perceive a center's restorative stimuli experience health benefits such as relief from four types of fatigue, enhanced quality of life, and improved physical and mental well-being. Research limitations/implications – The paper shows that senior centers may be relatively inexpensive, non-medical services that can help patrons relieve fatigue symptoms, which are often treated with pharmaceutical medication and medical visits. A limi...
目的-本文的目的是帮助老年中心的管理人员和服务研究人员理解为什么一些顾客体验健康的好处,主要是疲劳缓解,通过老年中心日服务的参与。设计/方法/方法——作者在一家老年中心进行了两项独立的研究。第一项研究代表了一个有根据的理论,它提供了一个关于老年中心精神恢复的原始的、基本的社会过程。第二项研究借鉴了注意恢复理论(ART),采用了调查方法。研究结果-老年中心的顾客感受到中心的恢复性刺激,体验到健康益处,如减轻四种类型的疲劳,提高生活质量,改善身心健康。研究限制/影响-该论文表明,老年中心可能是相对便宜的,非医疗服务,可以帮助顾客缓解疲劳症状,这通常是通过药物治疗和医疗访问。里美……
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引用次数: 21
期刊
Managing Service Quality
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