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Customer preference for decision authority in credence services 客户对信任服务中的决策权的偏好
Pub Date : 2014-07-25 DOI: 10.1108/MSQ-03-2013-0033
Anothai Ngamvichaikit, R. Beise-Zee
Purpose – The purpose of this paper is to examine the effects of offering customer decision authority on customer satisfaction in credence services, and the moderating effects of customer persuasion knowledge and service provider credibility. Design/methodology/approach – A video-based experiment is conducted to achieve high similarity to real service encounters. The video comprises three levels of customer authority while service provider credibility is manipulated. In a subsequent questionnaire, customer response and customer persuasion knowledge are measured. Findings – Results suggest that greater decision authority increases customer satisfaction. However, customer persuasion knowledge and provider credibility together were found to moderate these effects. Offering decision autonomy is most important when source credibility is low and persuasion knowledge is high. Research limitations/implications – The study setting is an initial healthcare encounter. Other service settings and service provider comm...
目的-本文的目的是检验在信任服务中提供顾客决策权对顾客满意度的影响,以及顾客说服知识和服务提供者可信度的调节作用。设计/方法论/方法-进行基于视频的实验,以获得与真实服务接触的高度相似性。该视频包括三个级别的客户权威,而服务提供商的可信度是被操纵的。在随后的问卷中,测量了顾客反应和顾客说服知识。调查结果-结果表明,更大的决策权提高了客户满意度。然而,顾客说服知识和供应商信誉共同调节了这些影响。在信息源可信度低、说服知识高的情况下,提供决策自主权是最重要的。研究局限性/影响-研究背景是首次医疗保健遭遇。其他服务设置和服务提供商通信…
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引用次数: 22
The service revolution and its marketing implications: service logic vs service-dominant logic 服务革命及其营销含义:服务逻辑vs服务主导逻辑
Pub Date : 2014-07-25 DOI: 10.1108/MSQ-03-2014-0042
C. Grönroos, Johanna Gummerus
Purpose – The purpose of this conceptual paper is to analyse the implications generated by a service perspective. Design/methodology/approach – A conceptual analysis of two approaches to understanding service perspectives, service logic (SL) and service-dominant logic (SDL), reveals direct and indirect marketing implications. Findings – The SDL is based on a metaphorical view of co-creation and value co-creation, in which the firm, customers and other actors participate in the process that leads to value for customers. The approach is firm-driven; the service provider drives value creation. The managerial implications are not service perspective-based, and co-creation may be imprisoned by its metaphor. In contrast, SL takes an analytical approach, with co-creation concepts that can significantly reinvent marketing from a service perspective. Value gets created in customer processes, and value creation is customer driven. Ten managerial SL principles derived from these analyses offer theoretical and practi...
目的-这篇概念性论文的目的是分析服务视角所产生的含义。设计/方法论/方法——对服务逻辑(SL)和服务主导逻辑(SDL)这两种理解服务前景的方法进行概念分析,揭示了直接和间接的营销含义。发现——SDL基于共同创造和价值共同创造的隐喻性观点,在这种观点中,公司、客户和其他行为者参与了为客户带来价值的过程。这种方法是由公司驱动的;服务提供商驱动价值创造。管理含义不是基于服务视角的,共同创造可能被它的隐喻所禁锢。相比之下,SL采用分析方法,其共同创造的概念可以从服务的角度显著地重塑营销。价值是在客户过程中创造的,价值创造是由客户驱动的。从这些分析中得出的十条管理SL原则提供了理论和实践…
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引用次数: 407
Investigating temporal effects of risk perceptions and satisfaction on customer loyalty 调查风险认知和满意度对顾客忠诚度的时间效应
Pub Date : 2014-07-25 DOI: 10.1108/MSQ-07-2013-0136
Hong-Youl Ha, Hee-young Son
Purpose – The purpose of this paper is to examine how product usage satisfaction mediates the link between two types of perceived risk and loyalty intentions, and investigate the three moderating effects (overall satisfaction of provider, switching costs, and remaining contract time) of the product usage satisfaction-loyalty intentions linkage. Design/methodology/approach – Using a longitudinal study, a total of 253 usable responses are collected from time T to time T+1. The paper uses the partial least squares (PLS-Graph 3.0) approach for structural parameters in the proposed model. Findings – The findings show that the temporal effect of performance risk and product usage satisfaction negatively increases, whereas the temporal effect between product usage satisfaction and loyalty intentions decreases over time. While the moderating effect between overall satisfaction of provider and product usage satisfaction strengthens loyalty intentions, the switching costs attenuate loyalty intentions. The proposed ...
目的-本文的目的是研究产品使用满意度如何中介两种感知风险和忠诚意图之间的联系,并研究产品使用满意度-忠诚意图联系的三个调节效应(提供者总体满意度、转换成本和剩余合同时间)。设计/方法/方法-使用纵向研究,从时间T到时间T+1共收集了253个可用的回答。本文采用偏最小二乘(PLS-Graph 3.0)方法对模型中的结构参数进行求解。研究结果-研究结果表明,绩效风险和产品使用满意度的时间效应呈负向增加,而产品使用满意度和忠诚意图之间的时间效应随着时间的推移而减少。提供者总体满意度与产品使用满意度之间的调节效应增强了忠诚意愿,而转换成本则减弱了忠诚意愿。提议的……
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引用次数: 11
Moderators of the relationship between social bonding and organizational commitment 社会联系与组织承诺关系的调节因子
Pub Date : 2014-07-25 DOI: 10.1108/MSQ-08-2013-0157
Edward Shih-Tse Wang
Purpose – The commitment of service employees to an organization is a critical concern that affects the success of an organization. The purpose of this paper is to investigate whether the social bonds between the supervisor and the employee, and among employees, foster organizational commitment in employees. The study subsequently explored the moderating role of work status (full-time vs parttime) and employee individualistic values in the relationship between social bonding and commitment. Design/methodology/approach – Empirical data were collected from the frontline employees of restaurants in Taiwan (n=395). Hierarchical moderated regression analysis was used to examine the relationship between social bonds and relationship commitment and the moderating effect of work status and individualistic values on the social bonding-commitment relationship. Findings – The results show that social bonding is an antecedent to organizational commitment, and work status and individualistic values moderate the social...
目的-服务员工对组织的承诺是影响组织成功的关键问题。本文的目的是研究主管与员工之间以及员工与员工之间的社会关系是否会促进员工的组织承诺。该研究随后探讨了工作状态(全职与兼职)和员工个人主义价值观在社会联系与承诺关系中的调节作用。设计/方法/方法-实证数据收集自台湾餐厅的一线员工(n=395)。采用层次调节回归分析考察了社会联系与关系承诺的关系,以及工作状态和个人主义价值观对社会联系-承诺关系的调节作用。研究结果表明,社会关系是组织承诺的先决条件,工作状态和个人主义价值观对组织承诺具有调节作用。
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引用次数: 15
Is the quantity-quality trade-off in call centres a false dichotomy? 呼叫中心的数量-质量权衡是错误的二分法吗?
Pub Date : 2014-07-25 DOI: 10.1108/MSQ-09-2013-0192
Benjamin P. W. Ellway
Purpose – The purpose of this paper is to examine the existing conceptualisation of quantity and quality in call centres as conflicting or contradictory, and through qualitative analysis, demonstrate that quantity and quality may not necessarily operate as a trade-off. Design/methodology/approach – Existing literature is reviewed to show how quantity-quality has been conceptualised to date, followed by an analysis of quantity-quality manifestations based upon an in-depth field study of work and service in a large and complex call centre operation. Advisors’ work practices were observed during their interactions with customers, which provided rich insights into the nature of live calls and service provision in 13 different teams, supplemented with informal semi-structured interviews with team managers, coaches, and centre managers. Findings – The paper demonstrates that quantity and quality operate as a trade-off when the unit of analysis is the individual advisor or individual call fragment. However, if t...
目的-本文的目的是检查呼叫中心数量和质量的现有概念是冲突或矛盾的,并通过定性分析,证明数量和质量不一定是一种权衡。设计/方法/方法-回顾现有文献,以展示迄今为止如何将数量-质量概念化,然后基于对大型复杂呼叫中心运营中的工作和服务的深入实地研究,分析数量-质量表现。在与客户互动的过程中观察顾问的工作实践,这为13个不同团队的实时呼叫和服务提供的性质提供了丰富的见解,并辅以与团队经理、教练和中心经理的非正式半结构化访谈。研究结果-本文表明,当分析单元是单个顾问或单个呼叫片段时,数量和质量作为一种权衡。然而,如果……
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引用次数: 13
Modeling contextually elicited service quality expectations 基于上下文的建模引出了对服务质量的期望
Pub Date : 2014-07-23 DOI: 10.1108/MSQ-06-2013-0108
S. Strombeck, S. Shu
Purpose – The purpose of this paper is to demonstrate the critical role that context plays in measuring service quality. Design/methodology/approach – This study replicated an experiment methodology to show that customers perceive an airline service drama as a sequence of scenes. A series of focus groups were then conducted to identify the context-specific set of service quality expectations that customers hold for each of these scenes. Finally, Formal Concept Analysis (FCA), a mathematical modeling technique, was applied to these findings to graphically illustrate how customer expectations for airline service quality vary by service scene. Findings – Results from this study indicate that static measures of service quality are apparently inadequate in explaining customer expectations during more enduring service encounters. The FCA hierarchical model developed in this study revealed profound differences in customer service expectations across the six airline service scenes. These results suggest that more...
目的-本文的目的是证明上下文在衡量服务质量中所起的关键作用。设计/方法/方法——本研究复制了一种实验方法,以表明客户将航空公司的服务戏剧视为一系列场景。然后进行了一系列的焦点小组,以确定客户对每个场景的特定环境的服务质量期望。最后,正式概念分析(FCA),一种数学建模技术,应用于这些发现,以图形方式说明客户对航空公司服务质量的期望如何随服务场景而变化。研究结果-本研究的结果表明,服务质量的静态测量显然不足以解释客户在更持久的服务接触中的期望。本研究中开发的FCA分层模型揭示了六个航空公司服务场景中客户服务期望的深刻差异。这些结果表明……
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引用次数: 9
The impact of relational bonds on brand loyalty: the mediating effect of brand relationship quality 关系纽带对品牌忠诚的影响:品牌关系质量的中介作用
Pub Date : 2014-07-23 DOI: 10.1108/MSQ-04-2013-0072
Chao-Chin Huang, S. Fang, S. Huang, Shao‐Chi Chang, Shyh-Rong Fang
Purpose – While the literature attends to how customer retention strategies develop relationship quality (e.g. trust), it does not account for the potential mediator (s) in this relationship. The purpose of this paper is to examine the mediating role of brand relationship quality (BRQ) in the relationship between relational bonds and brand loyalty in retail service contexts. Design/methodology/approach – A total of 524 valid questionnaires from respondents aged between 15 and 24 are analyzed using structural equation modeling. Findings – First, BRQ significantly mediates the relationship between relational bonds and brand loyalty. Second, structural bonds are the only driver of attitudinal attachment; social and structural bonds lead to a sense of community. Third, attitudinal attachment is the main influence on both behavioral and attitudinal loyalty. Research limitations/implications – First, a focus on a single market segment, i.e. 15-24 year olds. Second the dimensions used to measure relational bonds...
目的-虽然文献关注客户保留策略如何发展关系质量(例如信任),但它没有考虑到这种关系中的潜在中介。本研究旨在探讨零售服务情境下,品牌关系品质(BRQ)在关系连结与品牌忠诚关系中的中介作用。设计/方法/方法-使用结构方程模型对来自15至24岁受访者的524份有效问卷进行分析。研究发现:首先,BRQ显著中介关系纽带与品牌忠诚度之间的关系。第二,结构关系是态度依恋的唯一驱动因素;社会和结构上的联系产生了一种社区意识。第三,态度依恋是影响行为忠诚和态度忠诚的主要因素。研究局限性/影响-首先,专注于单一细分市场,即15-24岁。第二,用来衡量关系纽带的维度……
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引用次数: 68
Does relationship matter? – Customers’ response to service failure 关系重要吗?-客户对服务故障的反应
Pub Date : 2014-07-23 DOI: 10.1108/MSQ-06-2013-0113
Chia-Ching Tsai, Yung-kai Yang, Yuqiu Cheng
Purpose – The purpose of this paper is to examine how service failure affects customers’ negative response and how service recovery affects perceived justice in the context of different relationship norms. Design/methodology/approach – It includes four studies that examine how relationships influence customer reactions to service failures. In study 1, the paper examines how service failures affect customers’ negative reaction. In study 2, the paper examines how service recoveries influence perceived justice. Study 3 and study 4 test the robustness of the results of study 1 and study 2. All studies have a 2×2 between-subjects design. Findings – The results show that individuals in exchange relationships experience a stronger feeling of betrayal than those in communal relationships during service failures. Further, individuals feel more betrayed and show greater negative responses during process failures. They perceive greater justice when offered physical recoveries, which, in turn, contributes to higher s...
目的-本文的目的是研究服务失败如何影响顾客的负面反应,以及服务恢复如何影响不同关系规范背景下的感知正义。设计/方法论/方法——它包括四项研究,研究关系如何影响客户对服务失败的反应。在研究1中,本文考察了服务失败如何影响顾客的负面反应。在研究2中,本文考察了服务补偿如何影响感知正义。研究3和研究4检验了研究1和研究2结果的稳健性。所有研究均采用2×2受试者间设计。结果表明,在服务失败时,交换关系中的个体比公共关系中的个体有更强烈的背叛感。此外,在过程失败的过程中,个体会感到更多的背叛,并表现出更大的负面反应。当提供物理恢复时,他们认为更公平,这反过来又有助于更高的收入。
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引用次数: 60
The influence of movie's quality on its performance: evidence based on Oscar Awards 电影质量对票房的影响:基于奥斯卡金像奖的证据
Pub Date : 2014-07-23 DOI: 10.1108/MSQ-11-2012-0162
Weiling Zhuang, Barry J. Babin, Qian Xiao, M. Păun
Purpose – The purpose of this paper is to develop and empirically test a new framework that shows how different signals of movie quality along with key control variables affect consumers’ post-consumption evaluations, critics’ reviews (CR), and movie box office revenues. Design/methodology/approach – The data set consists of a sample of 332 movies released between 2000 and 2008. Regression was used to test the study hypotheses. Findings – The results suggest that the three signals of movie quality exhibit different effects on three movie performance measures. Of the three cues, the peripheral quality signal is positive related to movie box, moviegoers’ evaluations (ME), and CR. Furthermore, star performance quality is positive related to both ME and CR. Surprisingly, overall quality signal does not display any influence on movie performances. Research limitations/implications – The primary limitation is the use of cross-sectional study design and future research should apply for time-series technique to t...
目的-本文的目的是开发并实证测试一个新的框架,该框架显示了电影质量的不同信号以及关键控制变量如何影响消费者的消费后评价,评论家的评论(CR)和电影票房收入。设计/方法/方法-数据集由2000年至2008年期间发行的332部电影样本组成。采用回归分析对研究假设进行检验。研究结果表明,电影质量的三个信号在三个电影表现指标上表现出不同的影响。在这三个线索中,外围质量信号与电影盒子、观影者评价(ME)和CR均呈正相关,而明星表演质量与ME和CR均呈正相关,令人惊讶的是,整体质量信号对电影表演没有任何影响。研究的局限性/影响-主要的局限性是使用横断面研究设计,未来的研究应应用时间序列技术来验证…
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引用次数: 16
An empirical examination of service-oriented organizational citizenship behavior: The roles of justice perceptions and manifest needs 服务型组织公民行为的实证研究:正义感知与显性需求的作用
Pub Date : 2013-11-18 DOI: 10.1108/MSQ-02-2013-0019
S. Chou, E. Lopez-Rodriguez
Purpose – The purpose of this study is twofold. First, we explore the relationship between organizational justice and service-oriented organizational citizenship behavior (SOCB). In particular, we focus on perceived distributive and procedural justice. Second, we examine the moderating effect of the need for achievement and need for affiliation. Design/methodology/approach – The paper employed an online cross-sectional survey approach and distributed questionnaires to service employees at a large service organization. Data were analyzed with a two-step structural equation modeling technique using LISREL 8.7. Findings – Perceived procedural justice significantly predicts SOCB. Additionally, the need for affiliation positively moderates the relationship between perceived procedural justice and SOCB, whereas the need for achievement positively moderates the relationship between perceived distributive justice and SOCB. Practical implications – Results confirm the importance of establishing and implementing tr...
目的-这项研究的目的是双重的。首先,我们探讨了组织公正与服务型组织公民行为的关系。我们特别关注分配正义和程序正义。其次,我们考察了成就需要和隶属需要的调节作用。设计/方法/方法-本文采用在线横断面调查方法,并向一家大型服务机构的服务员工分发问卷。采用LISREL 8.7两步结构方程建模技术对数据进行分析。发现-感知程序公正显著预测社会责任行为。此外,隶属需要正向调节感知程序公正与社会责任的关系,而成就需要正向调节感知分配公正与社会责任的关系。实际意义——结果证实了建立和实施试验的重要性。
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引用次数: 30
期刊
Managing Service Quality
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